The Official Newsletter of Coastal Angler Magazine Franchising, Inc.
AUGUST 2021
ICAST 2021: WE CAME, WE SAW, WE SOLD! M
embers of Coastal Angler’s national sales team and franchisees assembled in Orlando, Fla., July 20-23 for ICAST 2021 and spent three days spreading the word about our publications and introducing the new Video Magazine to the marine industry. According to Editor in Chief Ben Martin, “This year’s ICAST convention could not have gone any better. We were absolutely the most popular media there. During the three-day event, our team posted 20 new advertisers scheduled to participate in upcoming issues of the Video Magazine.” Pure Fishing, Inc. took top honors during the sportfishing industry’s premier trade event; its Berkley PowerBait Gilly won “Best of Show” in the ICAST 2021 New Product Showcase, selected from the 30 “Best of Category” winners that were announced Wednesday night, July 21, during the Chairman’s Industry Awards Reception, sponsored by St. Croix Rod. Pure Fishing, Inc. took top honors in the Best Freshwater Soft Lure category. The New Product Showcase, sponsored by Fishing Tackle Retailer, is a once-a-year opportunity to see the latest and greatest
Coastal Angler Magazine/The Angler Magazine ICAST 2021 attendees, from left: Great Smoky Mountains Co-Publisher Joe Woody; Palm Beach County Co-Publisher Jeremy Wallace; CAM/TAM Corporate Webmaster Ryan Clapper; National Sales Team members Ryan Drygas and Charlie McCullough; Northeast Florida Co-Publisher Danny Patrick; North Central Florida Co-Publishers Cary and Lynn Crutchfield; and Editor in Chief Ben Martin.
innovations in tackle, gear, apparel and accessories that enhance the on-the-water, recreational fishing experience. The “Best of Show” and “Best of Category” winners were selected by credentialed buyers and media who vote in the New
Product Showcase. ICAST 2021 drew 686 entries entered by 218 companies. View the complete list of the ICAST 2021 Best of Category Award Winners at: coastalanglermag.com/best-of-icast-2021
Promote Your Area! Partnering with Tourism Councils and Travel Destination ‘Hot Spots’
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hen you read this month’s print magazine or the VidMag, you’ll notice quite a few ads promoting travel destinations in various regions from Western North Carolina to both coasts of Florida. Joe Woody (Great Smoky Mountains) has a full-page ad on the back cover promoting Hendersonville, N.C. Last month he also had a full page promoting the Upcountry of South Carolina. You will see ads promoting scallop season on Florida’s West Coast, with a “Discover Crystal River” ad from Cary and Lynn Crutchfield and a “Visit Dixie” ad promoting Dixie County, Fla. You will also see ads for fish camps, lodging and motels, such as Gary Guertin’s Indian River Lagoon Cottage ad on Florida’s East (Treasure) Coast. These are just a few of the travel and tourism related advertisers who have formed solid partnerships with our co-publishers. Coastal Angler/ The Angler Magazine is a great fit for introducing our loyal readers from all over the country to your area. Be sure to drop off a magazine at your area’s tourism board as well as at travel destination “hot spots.” Find out who makes the marketing decisions when they set
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their budget, and then send them the latest video magazine (Vidmag. com). For step-by-step guidance on approaching and selling your area’s tourism board, check out “Tips for Selling the TDC” on our support site or give the corporate office a call.
TOHATSU DEALER CO-OP ADVERTISING PROGRAM ROLL-OVER I
n speaking with Tohatsu at the recent ICAST Convention, they informed us that they rolled over their dealer co-op advertising program last year because of the COVID-19 pandemic. They’ve never done that before. Their program requires their dealers to use their earned coop dollars each year or lose them. Permitting their co-op dollars to roll over to this year is great news for all of us selling advertising. Most all Tohatsu dealers now have a surplus of co-op dollars available to spend before the end of the year! If you have an authorized Tohatsu dealer in your market area, go get your full page ad buy!
She’s On The Lookout!
CAM/TAM Finance Dept. Manager Darlene Taylor’s Assistant, Cinnamon, spots a distribution point for the mags!
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Pensacola/Destin Edition
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Mark Twain said it best when he said, “The secret of success is making your vocation your vacation.”
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WELCOME ABOARD!
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Welcome Capt. Jeremy Russell and Capt. Elizabeth Kempski, the new CoPublishers/Franchisees of the Destin/Pensacola edition. Capt. Jeremy has lived on the Gulf Coast of Florida for 25 years. He and his family have owned and operated Reel Nock Outfitters for over six years. Jeremy also works as a salesmen for a global automation company named Siemens. Jeremy is excited to have the opportunity to revive Coastal Angler Magazine in the Destin/Pensacola area.
Jeremy Russell & Elizabeth Kempski Pensacola/Destin Co-Publishers
WHAT ARE YOU DOING? Corporate wants to hear from you! Share pictures of you and your team at boat shows, trade shows and tournaments. Tell us your best selling tactics and tips, stories about your distribution and whatever has been working for you. Send an email to info@coastalanglermagazine.com, and we’ll share them here.
Capt. Elizabeth Kempski was born and raised in the Florida panhandle and loves everything the area has to offer. A recent graduate from the University of West Florida majoring in comprehensive marketing and minoring in management, she has been a captain and co-owner at Reel Nock Outfitters for three years and plans to continue running charters. Elizabeth is looking forward to growing the Emerald Coast edition to be a huge resource for other anglers.
After completing new franchisee training, Capt. Elizabeth went fishing in the Florida Keys for some welldeserved R&R. Meat on the table!
ARE YOU UPDATING YOUR MINI SITE? A little time dedicated to updating your mini-site every week (or day) goes a long way!
Regularly updating your website with fresh content will help you keep up with your visitors’ expectations for up-to-date content, and garner more interest in your local edition. Please make sure you update your mini site—and be sure to check posts for any pending, unpublished brag board submissions—on a regular basis so you can engage your audience and continue to grow online.
If you have any questions regarding your mini-site, please contact our webmaster, Ryan Clapper, at webmaster@coastalanglermagazine.com or call (321) 777-2773.
2021 FRANCHISEE DEADLINES SEPTEMBER EDITION
NOVEMBER EDITION
• August 16 — National/Regional Ads & Reports Due • August 17 — Local Editions Due • September 3 — Video Mag Ads & Reports Due
• October 15 — National/Regional Ads & Reports Due • October 18 — Local Editions Due • November 5 — Video Mag Ads & Reports Due
OCTOBER EDITION
DECEMBER EDITION
• September 16 — National/Regional Ads & Reports Due • September 17 — Local Editions Due • October 5 — Video Mag Ads & Reports Due
• November 12 — National/Regional Ads & Reports Due • November 15 — Local Editions Due • December 3 — Video Mag Ads & Reports Due
ALL DUE BY NOON
ALL DUE BY NOON
ALL DUE BY NOON
ALL DUE BY NOON
The calendar is available on the franchise support site (support.coastalanglermag.com)
1275 South Patrick Dr., Suite A-9 Satellite Beach, FL 32937 www.CoastalAnglerMagazine.com 321.777.2773