YOUR KID COULD CATCH A WORLD RECORD

Would your kid be proud to set a new world record?

Of course they would, and right now is a great time for kids to catch a world record thanks to the International Game Fish Association’s new length-record category for young anglers. The category is intended to promote catch-and-release by making it possible to measure a fish for world-record consideration without killing it, and right now there 169 vacant species just waiting for anglers under 16 years old to set a new world record.

The new IGFA All-Tackle Length Junior category follows the same rules and regulations as the current All-Tackle Length record categories. The All-Tackle Length Junior category will have one record available for each eligible species, with no differentiation made for the angler’s gender, which is consistent with current All-Tackle Length and All-Tackle Length Fly record categories. Vacancies exist for all eligible species of the All-Tackle Length record category and will follow the same minimum length requirements already established.

“By introducing the All-Tackle Length Junior category, we hope to inspire the next generation of anglers to get out and fish, while promoting ethical and sustainable fishing practices,” said IGFA President Jason Schratwieser. “Fishing is a fantastic way to connect with the outdoors, and we believe that by engaging young people with this sport, we can inspire the next generation of stewards of our oceans, lakes, and rivers and help ensure the long-term health and vitality of our aquatic resources.”

With children and teenagers increasingly disconnected from the outdoors, the IGFA hopes to inspire a new wave of young anglers who are passionate about the sport and its role in connecting people to nature.

For more information, go to www.igfa.org.

Coolers

, the leader in high-performance soft-sided coolers, is hitting the water this year with new, upgraded fishing products. Our fishing team partners told us what they needed, and we listened!

Products are in stock and ready to ship; The Fishing Cooler Backpack, 2, 4 & 6ft Fish bags, Fillet bags, Boat fenders, EVA Traction pads, Inflatable Docks, ISUPs, and of course, our high-performance coolers specifically designed for use on boats, guaranteed not to leak, and to keep ice cold for up to 24 hours.

Thirty years ago, AO was launched to provide active, hard-core people with quality products at a reasonable price. We started selling our soft-sided coolers to the hard-core, go-fast boaters and fishermen in Lake Havasu. We aimed to keep ice in our coolers for up to 24 hours in 120-degree Havasu heat. That goal was accomplished 30 years ago, and we're still at it.

We know our customers; they fish and boat in the summer and ride the dunes or trails in the winter. AO products give those high-octane souls greater freedom to embark on and enjoy what's important to them.

Make sure that your gear does not hold you back from doing what you love. AO products are built to handle whatever offshore adventure is coming next.

AO is flexibly rugged, seriously fun, and honestly real!

We're looking for active, adventurous folks that demand quality and performance from their gear. Share your adventure and send us your fish story or photo.