2020 MEDIA KIT
A FEW QUICK POINTS Coastal Angler Magazine and The Angler Magazine (our freshwater • version) are franchised publications with National Sections featuring some of
the country’s best-known writers. Franchisees produce their Local Sections featuring local writers and other hyper-local information (reports, tide charts, fish pics, etc.) that are a valuable resource to readers since it’s about what’s happening in their backyards. This combination is one of the great strengths of our publications.
Coastal Angler Magazine, has far greater circulation than most publications. • At 300,000 our circulation rivals that of the largest national publications and
exceeds that of many regional publications. We dominate the state of Florida as well with almost three times the circulation of our nearest competitors.
Our rate structure makes us the best buy in outdoor-oriented publications, • and maybe in all of advertising. Our Media Kit features a Media Comparison
Study listing all the major players, their circulation, and their cost per thousand.
Our website CoastalAnglerMag.com is an extension of our printed • publications and another great way to reach our audience. We’re able to introduce your brand and products to our audience through • social media engagements and email marketing to our 100,000 subscribers.
888-800-9794
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info@coastalanglermagazine.com
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coastalanglermag.com
Our Local Editions: CHOOSE YOUR MARKET FLORIDA:
SOUTH EAST:
GULF COAST:
• Big Bend • Brevard • Daytona • Fort Lauderdale • Fort Myers • Lakeland • Naples • Jacksonville/St. Augustine • N. Central/Nature Coast • Orlando (Greater Orlando) • Palm Beach County • Panama City/Destin Forgotten Coast • Pensacola/Alabama • Sarasota/Bradenton • Tampa Bay • Treasure Coast
• Atlanta, GA • Charleston, SC • Charlotte/Piedmont, NC • Midlands Greater Augusta, GA • Tidewater, VA/Outer Banks • Great Smoky Mountains, NC & The Upstate, SC
• Alabama/Pensacola • Mississippi Gulf Coast
INTERNATIONAL: • Costa Rica • Virgin Islands/Puerto Rico
NORTHEAST:
• Boston • Connecticut/Rhode Island Long Island
MID-ATLANTIC:
• Chesapeake, MD
SIZE
FULL
HALF
QUARTER
EIGHTH
(1X) 4-COLOR RATE
$1,166
$626
$357
$196
or ADVERTISE IN ALL OUR EDITIONS 1 – Boston MA 2 – Connecticut/Rhode Island 3 – Maryland 4 – T idewater, VA/ Outer Banks NC 5 – Charlotte/Piedmont NC 6 – Greater Smokey Mountains NC/Upstate SC 7 – Charleston SC 8 – Midlands Greater Augusta GA 9 – Atlanta GA 10 – Alabama/Pensacola FL 11 – Mississippi Gulf Coast 12 – Big Bend FL 13 – Brevard FL 14 – Daytona FL
15 – Fort Lauderdale FL 16 – Fort Myers FL 17 – Lakeland FL 18 – Naples FL 19 – Jacksonville/St. Augustine FL 20 – N Central/Nature Coast FL 21 – Orlando FL 22 – Palm Beach County FL 23 – Panama City/Destin Forgotten Coast FL 24 – Sarasota/Bradenton FL 25 – Tampa Bay FL 26 – Treasure Coast FL Not Mapped: Costa Rica Virgin Islands/Puerto Rico
NATIONAL
300,000 Circulation
Reach all markets
BACK COVER + 30% • OTHER PREMIUM/ GUARANTEED PLACEMENT + 20%
SIZE
FULL
HALF
QUARTER
EIGHTH
(1X) 4-COLOR RATE
$6,264
$3,758
$2,255
$1,353
3-6 MONTHS
$5,324
$3,194
$1,916
$1,150
7-12 MONTHS
$4,384
$2,630
$1,578
$947
We’ve Got Florida Covered
NORTH FLORIDA GEO-TARGETING
Big Bend • Northeast Florida North Central Florida / Nature Coast Lakeland / Sumter
CENTRAL FLORIDA
Mississippi Gulf Coast
GEO-TARGETING
Daytona / New Smyrna / Deland Greater Orlando • Brevard
SOUTHEAST FLORIDA GEO-TARGETING
Treasure Coast Palm Beach County Fort Lauderdale
SOUTHWEST FLORIDA
Big Bend
North Central FL Nature Coast
Alabama Gulf Coast
Destin Panama City
GULF & PANHANDLE
North Florida
Northeast Florida Lakeland / Sumter
Tampa Bay
Tampa Bay Sarasota
Southwest Florida
Daytona / New Smyrna/Deland
Fort Myers Naples
Greater Orlando Brevard
Central Florida
Mississippi Alabama Destin Gulf Coast Panama Gulf City Coast
Gulf & Panhandle
Southeast Florida
Daytona New Smyrna Deland
Orlando Brevard Lakeland Treasure Sumter Coast Sarasota Palm Beach Fort Myers Naples Fort Lauderdale
Treasure Coast
GEO-TARGETING
Panama City/Destin/Forgotten Coast Mississippi Gulf Coast Alabama Gulf Coast
Northeast Florida
North Central Florida / Nature Coast
GEO-TARGETING
Tampa Bay Sarasota • Fort Myers Naples
Big Bend
Palm Beach County Fort Lauderdale
Florida Sub-Regional Rates SIZE
FULL
HALF
QUARTER
EIGHTH
(1X) 4-COLOR RATE
$1,640
$877
$495
$279
HALF
QUARTER
EIGHTH
$2,397
$1,438
$862
Florida Regional Rates - Reach all Florida markets SIZE FULL (1X) 4-COLOR RATE
$3,995
Southeast Region GREAT SMOKY MTNS. & THE UPSTATE: • Asheville, NC • Knoxville, TN • Gatlinburg, TN • Greenville, SC • Spartanburg, SC ATLANTA: • Atlanta • Rome • Gainesville • Athens CHARLOTTE: • Metro Charlotte • Albemarle • Hickory • Statesville • Salisbury • Rock Hill, SC
OUTER BANKS, NC: • Hampton Roads • Eastern Shore • Williamsburg • Edenton • Elizabeth City GREATER AUGUSTA & CENTRAL SAVANNAH RIVER AREA: • Augusta, GA • Aiken, SC • Athens, GA • Greenwood, SC • Milledgeville, GA
Great Smoky Mtns. & The Upstate
Outer Banks Charlotte
Atlanta Greater Augusta
Charleston
CHARLESTON: • Charleston • North Charleston • Summerville • Mt. Pleasant
SIZE
FULL
HALF
QUARTER
EIGHTH
(1X) 4-COLOR RATE
$1,410
$846
$507
$304
3-6 MONTHS
$1,198
$719
$431
$258
7-12 MONTHS
$987
$592
$355
$155
2020 Digital Advertising Rates DIGITAL DISPLAY PRICING UNIT Leaderboard
SIZE
Medium Rectangle Serving Options:
Half Page Serving Options:
Bragboard Leaderboard Pop-Up Email Subscribe Featured Video Native Content
$13 CPM $12 CPM
300 x 600px
$14 CPM
Home page Article Pages Bragboard Page E-mag Page
Home page Article Pages
1134 x 107px 700 x 400px
$15 CPM $8 CPM $25 CPM $15 CPM
DIGITAL / EMAIL DISPLAY PRICING UNIT
SIZE
Newsletter 728 x 90 E-Blast
www.coastalanglermag.com
COST
$249/Month $15 CPM (email 25,000-100,000)
SOCIAL MEDIA PRICING- facebook, instagram, twitter-90,000
UNIT Social media post 4 times per month Social media advertising
COST
$1,000 20% of spend
DIGITAL ADVERTISING
COST
728 x 90px 300 x 250px
2020 Print Advertising Rates NATIONAL
300,000 Circulation
Reach all markets
BACK COVER + 30% SIZE FULL HALF QUARTER EIGHTH (1x) 4-COLOR RATE 3-6 MONTHS 7-12 MONTHS
FLORIDA REGIONAL
1/4 PAGE NON-BLEED
OTHER PREMIUM/ $6,264 $3,758 $2,255 $1,353 GUARANTEED $5,324 $3,194 $1,916 $1,150 PLACEMENT + 20% $4,384 $2,630 $1,578 $947
3.7625” x 5.0325”
1/2 PAGE VERT. NON-BLEED 3.7625” x 10.1375”
170,000 Circulation
Reach all Florida markets
SIZE FULL HALF QUARTER EIGHTH
(1x) 4-COLOR RATE 3-6 MONTHS 7-12 MONTHS
SE REGIONAL
$3,995 $2,397 $1,438 $862 $3,395 $2,037 $1,222 $733 $2,796 $1,677 $1,006 $604
60,000 Circulation
1/8 PAGE
NON-BLEED
3.7625” x 2.48”
SIZE FULL HALF QUARTER EIGHTH LOCAL 10,000 Circulation Reach any local market $1,410 $846 $507 $304 (1x) 4-COLOR RATE SIZE FULL HALF QUARTER EIGHTH 3-6 MONTHS $1,198 $719 $431 $258 7-12 MONTHS
Reach any local market
$987 $592 $355 $155
Closing Dates: 10th of each month prior to publication.
(1x) 4-COLOR RATE
$1,166
$626
$357
$196
PANHANDLE
30,000 Circulation
Reach any
local market SIZE FULL HALF QUARTER EIGHTH (1x) 4-COLOR RATE
1/2 PAGE HORIZONTAL NON-BLEED 7.625” x 5.0325”
NORTH FLA
$1,640
$877
$495
40,000 Circulation
$279
Reach any
local market SIZE FULL HALF QUARTER EIGHTH
CENTRAL FLA
FULL PAGE BLEED Bleed Size: 8.375” x 11.125” Trim Size: 8.125” x 10.875” Live Area Size: 7.625” x 10.375” FULL PAGE NON-BLEED
7.625” x 10.375”
$1,640
$877
$495
30,000 Circulation
$279
Reach any local market
SIZE FULL HALF QUARTER EIGHTH (1x) 4-COLOR RATE
SE FLA
$1,640
$877
$495
30,000 Circulation
$279
Reach any local market
SIZE FULL HALF QUARTER EIGHTH (1x) 4-COLOR RATE
SW FLA
$1,640
$877
$495
40,000 Circulation
$279
Reach any local market
SIZE FULL HALF QUARTER EIGHTH (1x) 4-COLOR RATE
$1,640
$877
$495
$279
RATES AND SPECS
(1x) 4-COLOR RATE
Header Leaderboard 728 x 90
Home Page Featured Video
Header Leaderboard The Header Leaderboard serves on every page of the site. $13 CPM Limited Availability.
Home Page Featured Video The Home Page Featured Video serves as a :10 clip on our home page, and clicks trough to a stand-alone article page featuring the complete video and additional content. $25 CPM Limited Availability. 888-800-9794
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info@coastalanglermagazine.com
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coastalanglermag.com
Homepage Native Newsfeed
Position 1 Medium Rectangle 300 x 250
Position 1 Medium Rectangle
Homepage Native Newsfeed The Home Page Native News Feed serves your ad as a feature in our native environment. The home page feature redirects to a stand-alone page, continuing the lead-in and can include additional content including copy, images and video. Category Page Native Newsfeed available at $15 CPM.
WEBSITE ADVERTISING
The Position 1 Medium Rectangle is the best performing ad on the web. $12 CPM.
Bragboard Leaderboard
1134 x 107
Bragboard Leaderboard The Bragboard Leaderboard serves at the top of our fish-photo page, called the Bragboard. It’s a nice size, and its page-wide presentation won’t let it be ignored. Plus, everyone wants to see the fish pictures on this heavily-visited page. $15 CPM. 888-800-9794
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info@coastalanglermagazine.com
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coastalanglermag.com
EMAIL MARKETING TO OUR SUBSCRIBERS.
E-mail Marketing is one of the strongest forms of digital advertising. Your email is a welcomed sight in their in-boxes. This is a stand-alone emailing featuring just your products and services. Content can be simple, or quite extensive.
100,000 Email Campaign $15 CPM html set up fee: $149 Mail any amount up to 100,000
NEWSLE T TE R
SPONSOR OUR NEWSLETTER
Your products/offers are seamlessly displayed within highly relevant content and linked directly to your store. Various sizes available, $249 a month. Goes to our entire email list.
WEBSITE & EMAIL MARKETING
It’s Like 100,000 Lines Ready For A Bite.
EDITORIAL CALENDAR Content That Speaks Volumes.
• • • •
• • • •
JANUARY
FEBRUARY
MARCH
“Winter Fishing / Gear Guide Edition”
“Rods & Reels Edition”
“Outdoor Apparel Edition”
Winter Gear Guide Review Casting for Redfish Cold Weather Gear Heads of Cold Steel
• Winter Fly Fishing • Catching Winter Cobia • Rods & Reels Product Review • Easier Ice Fishing
• • • •
New Outdoor Apparel Trends Buying Online vs. Local Retailers What’s Hot, What’s Not The “Classics”
JULY
AUGUST
SEPTEMBER
“Summer Fishing / Sunglasses Edition”
“Technology / Spearfishing Edition”
“Best of ICAST Edition”
UV Protection Secrets The Art of Sight Fishing Night Vision Sunglasses Reviews
• • • •
Dive Equipment Review Spearing Tuna Lobstering in the Florida Keys Going Deep with Sheri Daye
• • • •
Fall Fishing and Hunting The Art of Sight Fishing Night Vision Sunglasses Reviews
MAY
JUNE
“Paddlesports Edition”
“Electronics / Camping Edition
“Boats & Motors / Boating Accessories Edition”
Propulsion Kayaks New SUPs Inflatables The Backpack Boat
• • •
10 Must Have Camping Items 5th Wheel vs. Motorhome Great Family Camping Destinations
• • • •
10 Must Have Boating Items Boat Reviews Great Fishing Boats Trailer Maintenance vs. Replacement”
OCTOBER
NOVEMBER
DECEMBER
“Fly Fishing Edition”
“Travel Destination / Holiday Gift Guide Edition”
“Gifts for Anglers Edition”
• Fly Fishing • The Art of Fly-Tying • The Return of the Golden Trout • Fly Fishing Gear Review
• • • •
Costa Rica’s Eco Tourism The Adventure Angler The Return of the Santee Cooper Legend Family Friendly Destinations
• • • •
Stocking Stuffers for Anglers Holiday Gift Guide Christmas in Costa Rica The Best Gift I Ever Received
EDITORIAL CALENDAR
• • • •
APRIL
Coastal Angler Magazine Franchising, Inc. 126-C North Atlantic Ave. Cocoa Beach, FL 32931 888-800-9794 info@coastalanglermagazine.com coastalanglermag.com Franchise Opportunities Available Worldwide