Coahoma Community College's Official Identity Standards and Editorial Stylebook addresses the importance of maintaining the College's image.
Branding, by definition, is a marketing practice in which the college creates a name, symbol or design that is easily identifiable as belonging to the college. This helps to identify our institution and distinguish it from others. Branding is important because not only is it what makes a memorable impression on constituents but it allows our stakeholders to know what to expect from our college. It is a way of distinguishing Coahoma from competitors and clarifying what it is we offer that makes the college the better choice. Our brand is built to be a true representation of who we are as an institution, and how we wish to be perceived.
