PennPAC Annual Report 2019-2020 Letter from our Executive Director Dear Friends, I am honored to present our most recent Annual Report (2019-2020) to you. It has been a year of exciting growth and strength for PennPAC, thanks to the support of our volunteers, donors and friends. While the past few months have been extremely challenging due to the COVID-19 crisis and heightened tensions surrounding long-term racial inequities in our country, PennPAC has continued to deliver to a struggling nonprofit sector. In fact, we were able to quickly transition to virtual programming to complete our Spring 2020 projects and host our very first virtual ImPACt event. As we enter the fall, we have received more nonprofit applications than ever, highlighting the need for PennPAC during this difficult time for nonprofits and those who benefit from their services. This summer, we were excited to announce that we were selected by Penn to be a Shared Interest Group (SIG). The University’s vast reach will enable PennPAC to communicate our opportunities to many more in the alumni community. We thank our many strong advocates for making this partnership a reality. Over the past year, our Operating Board has grown and we launched our Advisory Board - currently made up of 10 members - who will provide strategic guidance and financial support. Both boards are made up of dedicated alumni who each bring a unique lens to the work and are committed to furthering our mission. We also took on ourselves as a client and completed our first “PennPAC for PennPAC” project. The guide delivered by this team will serve as a roadmap as we prepare to grow our footprint to meet the outsized demand from both potential clients and alumni-volunteers. I look forward to a busy 2021. We will approach the work with a renewed sense of purpose and importance. I am confident that whatever comes our way, PennPAC and our cadre of amazing volunteers and supporters will be ready to help. Thank you and best regards,
Jackie Einstein Astrof PennPAC Founder & Executive Director
A Year of Strength PennPAC is at an exciting point in our history. As we get ready to celebrate 10 years in operation, take a look at some of our newest initiatives and areas of growth:
Our Coaching Program The PennPAC Coaching Program has taken off! We provide targeted guidance from a small group of experienced leaders to start-up or small nonprofits. Many clients are President's Engagement Prize winners or otherwise connected to the Penn community. Over the past year, PennPAC has supported six organizations: Chicago Furniture Bank, Collective Climb, Getz Movin, Global Fund for Widows (image), Rebound Liberia, and The Unscripted Project. Serving a wide range of beneficiaries, these nonprofits are all working to improve their local communities.
PennPAC for PennPAC This past Spring, PennPAC enlisted the services of our own volunteer-consultants to put together a plan that will help us to increase our capacity and create a sustainable organizational model. The PennPAC for PennPAC project yielded key recommendations that will help us to reach our long term strategic and fundraising goals. The final product has been presented to our Operating Board and will soon be incorporated into our daily work.
PennPAC Bay Area & Philadelphia We are excited to share that both PennPAC Bay Area and Philadelphia are under new leadership and have successfully completed projects this year! Ellen Haude, WH '92 has been named the Bay Area Director and is excited to expand the volunteer and client base across the region. She shares, "I am constantly amazed by the intelligence, poise, professionalism and work ethic of our volunteers."
Ajay Joshi, GEX '11 is restructuring the PennPAC Philadelphia program and working to establish a deeper connection with recently graduated alumni in the area. “We are looking for ways for PennPAC to support the nonprofit community during this challenging time by leveraging the expertise and talent of Penn alumni, ” says Ajay.
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Success Stories: A Showcase of PennPAC’s Impact! Mentor New York works to improve both the quality and quantity of mentoring relationships for young people in New York and helps other organizations develop mentoring programs. In Fall 2019, PennPAC was tasked with analyzing and re-imagining their various operational strategies. Essentially, Mentor York wanted to broaden their reach and provide more youth with mentors. Within just one month of the project’s end, Mentor New York was able to implement many of PennPAC’s specific suggestions including a shift in brand, vision and mission. Mentor New York was also selected to ring the NASDAQ Bell in January 2020. As newly appointed CEO, Brenda Jimenez shared, "Because of your work, we have set the stage of success. You made a difference!"
The Liberty Fund (TLF) is the first citywide charitable bail fund in New York City. TLF works to reduce the pretrial jail population and provides support in order to avoid future interactions with the criminal justice system. In Fall 2019, PennPAC helped TLF to broaden their existing development strategies and create an Associate Board that will increase fundraising and visibility. At the end of the project, Joelle Servais, Director of Development shared, “I really have a clear road map ahead of me that was created by some great minds.” At the end of 2019, TLF was honored as a "Merit Finalist" for Mutual of America's Community Partnership Award and the PennPAC project team was invited to participate in the celebratory luncheon.
Upper Manhattan Empowerment Zone (UMEZ) was designated as an urban empowerment zone in 1994 to assist this neighborhood that had the highest concentration of poverty (as indicated by the 1990 Census). In our recently-completed Spring project, PennPAC advised UMEZ on strategies to procure capital for loan funding, and identified institutions in the banking sector to target, in order to advance UMEZ's capacity to create jobs, provide assistance to small businesses and support workplace development. PennPAC is proud to support UMEZ in their work towards leveling the field and creating opportunities for underserved communities.
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PennPAC’s Milestones: 2019-2020 This year, PennPAC focused on organizational growth and strategy, prioritized volunteer engagement, & deepened our relationships with a growing number of nonprofits.
A Winning Model PennPAC allows nonprofits to receive an outside perspective, access skill sets that may not exist within their organizations, complete strategic projects and relieve strain on internal resources. PennPAC enables alumni to apply their talents and skills in a meaningful way, gain new skills while supporting deserving organizations and network with other Penn alumni of all ages and backgrounds. Three committed volunteers share their experiences: "Finding community through affinity is essential to expanding social & professional networks." - Craig Mills, GSAS ' 07 "Working with PennPAC has helped me become a better communicator & leader & constantly reminds me of the importance of volunteerism." - Kevin Park, WH ' 17 "I genuinely feel the projects I do with PennPAC end with a workable solution that will be used & implemented by the nonprofit... that makes pro bono worth it." - Cindy Lou Cuesta, SAS '07
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2019-2020 Consulting Projects PennPAC leverages the breadth of expertise of University of Pennsylvania alumni to provide pro bono strategic consulting services to nonprofits in New York City, the San Francisco Bay Area, and Philadelphia. View a complete list of our consulting clients here. The work of our volunteers improves the efficiency of nonprofits and amplifies the impact on the beneficiaries and communities they support.
NEW YORK (FALL) Black Women’s Blueprint
GallopNYC
Jumpstart
Mission: Black Women’s Blueprint envisions a world where women and girls of African descent are fully empowered and where gender, race and other disparities are erased.
Mission: GallopNYC uses therapeutic horseback riding to help riders In NYC with disabilities walk, talk and learn, inspiring them to live their lives as fully, independently and productively as possible.
Mission: Jumpstart provides language, literacy, and social-emotional programming for preschool children from under-resourced communities and promotes quality early learning for all.
Project Focus: PennPAC developed a corporate marketing strategy for Black Women’s Blueprint.
Project Focus: PennPAC provided GallopNYC with recommendations on how to diversify their revenue streams.
Mini-Project Focus: PennPAC built a robust corporate funding strategy for Jumpstart.
Mentor New York Mission: To fuel the quality and quantity of mentoring relationships for young people and close the mentoring gap in New York. Project Focus: PennPAC assessed the different ways that Mentor New York can provide additional youth with mentors.
The Liberty Fund Mission: The Liberty Fund is dedicated to reducing the number of New Yorkers subjected to unnecessary pretrial detention while simultaneously providing much needed social services to this population. Project Focus: PennPAC helped the The Liberty Fund to broaden their fundraising strategies and create an Associate Board that can leverage their social networks to increase the organization’s fundraising and visibility.
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NEW YORK (SPRING) Casita Maria Mission: Casita Maria creates a safe and welcoming community, enriching and uplifting youth and families towards success, through shared cultural, art and educational experiences and programs. Project Focus: PennPAC designed a targeted communication strategy to more effectively reach various stakeholder groups.
Slice Out Hunger Mission: Slice Out Hunger produces pizza-related events and campaigns to support American hunger relief and prevention initiatives. Mini Project Focus: PennPAC created a plan to build organizational infrastructure that included guidance on board development, operations, and communications.
PennPAC Mission: PennPAC provides pro bono strategic consulting services to nonprofits leveraging the talents of University of Pennsylvania alumni. Project Focus: The PennPAC for PennPAC project yielded recommendations that will refine our road map for how we can increase our capacity and improve our sustainability.
Upper Manhattan Empowerment Zone Mission: UMEZ’s mission is to sustain the economic revitalization of all communities in Upper Manhattan through job creation, corporate alliances, strategic investments, and small business assistance. Project Focus: PennPAC advised UMEZ on strategies to procure capital for loan funding and identified institutions in the banking sector to target.
Row New York Mission: Through the discipline of rowing and rigorous academic support, Row New York transforms the lives of New Yorkers, regardless of background or ability. Project Focus: PennPAC explored the viability of creating an Adaptive Rowing League and created a framework for assessing the cost effectiveness of other revenue generating programs.
Urban Green Council Mission: The mission of Urban Green Council is to transform buildings for a sustainable future in New York City and around the world. Project Focus: PennPAC developed a road map to expand Urban Green Council's Green Professional training (GPRO) offering, a national program that teaches the principles of sustainability and trade-specific green construction & maintenance.
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BAY AREA Fix Our Ferals Mission: The Fix Our Ferals mission is to humanely end overpopulation of cats and dogs and keep them healthy, in their homes, and out of shelters. Project Focus: PennPAC Bay Area helped their client select a new name - Veterinary Access that better reflects their broadened scope of services for cats and dogs in San Francisco's East Bay. They also assisted with new mission and vision statements as well as a communications plan.
San Francisco Achievers Mission: The mission of San Francisco Achievers is to support African-American young men in San Francisco to lead and thrive in higher education and beyond by closing the opportunity gap. Project Focus: PennPAC Bay Area gave SFA the tools to evaluate growth and possible expansion within the San Francisco Unified School District in the face of the city’s dramatically changing demographics.
PHILADELPHIA Smith Memorial Playground & Playhouse Mission: The mission of Smith Memorial Playground & Playhouse is to provide and promote opportunities for unstructured free play for children. Project Focus: PennPAC Philadelphia provided Smith Memorial Playground with recommendations on how to increase their member enrollment and engagement.
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One night. Big ImPACt. Whether we work with the constituents of one of our nonprofit clients—like our mock college interview night with Renaissance Youth Center’s South Bronx high school seniors—or perform “deep dives”—like our marketing/branding event in partnership with Harlem Business Alliance — ImPACt events are a chance for Penn alumni to make a big difference in the lives of others in just one night.
Date: November 19, 2019 Client: Upwardly Global (UpGlo) Project: PennPAC worked with constituents from UpGlo to provide mock interviews and resume reviews. UpGlo was so impressed with PennPAC volunteers’ commitment and engagement at the event, as well as the deep connections that they made with their clients.
Date: February 25, 2020 Clients: 24 Hours Plays & COPE Foundation Project: PennPAC worked with these two growing nonprofit organizations to provide an external perspective on some of their key strategic issues, including feedback on their mission statements, communication and marketing, and revenue sources. While these clients have very different missions, they learned so much from each other and even discussed a future collaboration!
Date: April 28, 2020 Clients: Bay Ridge Center, Grace Institute, & JustLeadership Project: PennPAC worked with each of these three nonprofit organizations in mini-consultancies to offer feedback on new and developing organizational initiatives as well as to respond to urgent needs directly related to the COVID-19 crisis. Our first attempt at a large scale Zoom event went off without a hitch! Both volunteers and clients enjoyed the experience and we look forward to continuing virtual programming.
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Words of Appreciation from Our Clients
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Our Volunteers Make It Happen!
A heartfelt “Thank You!” to our volunteers for giving their time and talent on behalf of PennPAC this year! We are thrilled to have such a diverse group of people providing their expertise to our clients. Aaishwariya Gulani WH 18 Adam Wodka SAS 05 Ajay Joshi GEX 11^ Alana Pudalov MAPP 16 Alejandro Pinto SAS 16 Allyson Bell SAS 17 Amy Chowansky SAS 08 WG 15^ Amy Cooper SAS 92 Amy Schall WG 94 Andrea Abosi GSAS 13 Andrea Gural WG 94 Andy Maheshwari WH 13 Anita Wang WH 18 Anmol Jain WH 18 Anthony Romeo WG 73^ Ariel Sadeghi SAS 15 Audrey David SAS 92^ Baris Barutcu WH 96 Benjamin Eleff MSW 19^ Brendon Lichtig WH 15 Briana Bunn, Law 06 Carol Henning-Franczyk MSW 90 Carrie Rothfeld Design 02 Cherry Shen GSE 14 Christie Heidelberg WH 11 Christopher Chi SAS 14^ Cindy Lou Cuesta SAS 07^ CJ Bilangino WG 15* Craig Mills GSAS 07*^ Crystal Lu WH 13 Dan Zhou ENG 09 Daniel Suchenski SP2 14 Dara Heimowitz SAS 12 David Blatte WH86, WG 90 David Field SAS 07 Dominika Jaworski SPP 12^ Elaine Harris WG Elena Kvak WH 16^ Elizabeth Ross SAS 15 Ella Lin EDU 12 Ellen Haude WH 92^ Emily Gao SAS 15^ Erin Lo WH 17 Fernanda Mattar, WG 12 Gabrielle A Pullia WH 17^ Gail Silverman WH 84 Gerald Rothstein WG 65
Harriet Shaiman C '84, GED '84, WG '89*^ Howard Seibel WH 85* Jackie Einstein Astrof CAS 93* Jaclyn VanderMeer SAS 06 Jacquelyn Lee WH 12 Jan Barnes WEMBA 19 Jane Havsy SAS 96 Jason Lee WH 19 Jeannette (Chang) Donkervoet WH 08*^ Jennifer Jackson SAS 07 Jennifer Ratner MD 91 Jennifer Yap WH 04^ John Contrubis SAS 88 Joyce Chao WH 16 Juan Ibarra WH 12^ Karen Finkel EAS 79*^ Katharine Benedict SAS 10 Katie Burkhardt WG 14 Kelsey Brongo ENG 14*^ Kendra Hodgson SAS 97 Kening Tan WG 18^ Kevin Park WH 17^ Khari Austin-Rawls SAS 16 Kimberly Stallvik WH 90 Krish Mehta WH 18 Laine Levret WG 01 Lan Cheng ED 10 Larry Tang WH 14 Lindsey Gaon SAS 17^ Lisa Cheung SAS 16 Lisa Dawes SAS 14^ Lori Freudenberger SAS 88 Lucy Liu EDU 14 Lydia Kris WG 97^ Lyn Li Che WH14, WG19 Marcia Fox GSAS 65~ Matthew Herbster ENG 07 Melinda Bradley SAS 94 Melissa Levy SAS 15^ Michelle De Leon SAS 99 Michelle Williamson SAS 11 Mindy Ong SAS 10 Mitchell Chan SAS 18^ Mohit Patel ENG 20 Nancy Michael WH 97 Neha Nayak WH 18
Nian Gu WG 12 Nicole Goldberg SAS 98 Olivia Fox SAS 18^ Orly Halpern SAS 10 Paddy Chinta Law 00 Pamela Ellermann SAS 13^ Pamela Federbusch SAS 85 Paul Little WH 83 Paula-Kaye Richards WH 06^ Peter Deutch WG 87 Prakhar Bhandari ENG 17 Raina Dhir EAS 15^ Rebecca Carroll WG 87 Reshma Dave WH 06^ Ria Shah WH 18^ Richie Lou WH 18 Robert Massick ENG 88^ Roger Saks WH 92 Russell Langsam SAS 88 Sabre Kaszynski SAS 96^ Sam Tang WH 13^ Sarah Jiang SEAS 08, WH 08^ Sarah Williams WG 85 Scott Venesy WH 03 Seghen Aklilu SAS 11 Sherin Gobran WH 81, WG 88 Shraddha Munver WG 00^ Shubhra Raj WEMBA 19 Sigali Hamberger SAS 96 Sophia Witte SAS 17 Stephanie Grayson SAS 92 Susan Pechman SAS 79~ Suzanne Curatolo WG 88 Tamara Snow SAS 15 Taylor Becker SAS 17 Terry Pranses WH 72 Tobi Bosede SAS 11 Trent Lowe WEMBA 19 Veronica Chuah SAS 12 Vighnesh Subramanyan WG 17^ Xiufang Zhao MSD-EBD 14 Zeynep Cilingiroglu WG 91 Zhuoqun Wang EDU 19 ~Advisory Board *Executive/ Operating Board ^Team Leadership
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Board & Staff Executive Board
Jackie Einstein Astrof, CAS '93 Founder & Executive Director
Bleema Bershad, WH '95 Secretary & Director of Communications Marketing Manager Apparo
Anne Turner, WG '94 Chief Operations Officer & Vice Chair, Nonprofit Relations Jeannette Donkervoet, WH '08 Vice Chair, Volunteer Relations Vice President, Private Equity Neuberger Berman
CJ Bilangino, WG '15 Treasurer Vice President, Finance Rhon
Operating Board Stacy Bookman, CAS, WH '98 Enterprise Strategic Initiatives/COO Group for CFO Bank of America Merrill Lynch
Lauren Lorberbaum, SAS '08 Chief Technology Officer
Kelsey Brongo, ENG '14 Senior Strategist Indeed
Craig Mills, GSAS '07 Chair of Mini Projects Adjunct Professor New York University
Ian Cohen, SAS '14 Senior Associate Knotel Atish Davda, M&T '08 CEO & Founder EquityZen Lauren Tetenbaum Dorman CAS '07 Pro-bono Specialist Dunn & Crutcher Karen Finkel, EAS '79 Co-Chair of Nonprofit Relations Sarah Jiang, M&T '08 Co-Chair, Volunteer Relations Vice President, Research & Portfolio Management AQR
IT & Business Strategy Consultant
Howard Seibel, WG '85 Founder & Managing Director Wharton Strategic Services Harriet Shaiman, C '84, GED '84, WG '89 Co-Chair of Nonprofit Relations David Slarskey, SAS '98 Board Counsel Attorney & Founder Slarskey LLC Ethan Soodak, WH '13 Vice President Harvest Partners
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Board & Staff (cont.) Advisory Board Tobi Bosede, SAS '11 Founder Start-up (name TBA) David Bradley, WG '82 Worldwide Automotive Equity Research JP Morgan (Retired) Crystal Caligiuri, WH '99 Chief Customer Officer ShopKeep Dale Kramer Cohen, WH ‘76, PAR’14 President of DKC Resources & Managing Director of Sequel Private Equity Solutions Marcia Fox, PhD, GSAS '65 CEO & Founder Fox Management Consulting Vivien Hoexter, WG '86 President Aviva Strategic Advising
Susan Pechman, SAS '79 Chief Marketing Officer The NPD Group Susan Peters, CAS '89 President Greybridge PR
Bay Area Ellen Haude, WH '92 PennPAC Bay Area Director
Philadelphia Ajay Joshi, GEX '11
Staff Karen Schub Epstein, CAS, WH '92 Deputy Director Cynthia Nuara Program Coordinator
Scott Millstein, CAS '92 Executive Director Coro New York Leadership Center
Core
Marc Packer, WH '81 Partner Skadden, Arps, Slate, Meagher & Flom LLP
Vice President, Communications Senior Assistant Director Ministry of Social and Family Development, Singapore
Mindy Ong, SAS '10
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Thank You to Our Generous Donors As a nonprofit organization independent of the University, PennPAC does not receive any funding from Penn. Instead, we rely on the generosity of our donors to bolster our mission. The financial support we receive from our donors ensures our ability to continue our work for seasons to come and extends our impact on local nonprofits. Individual Donors Adina Kagan Adora Lam Amol Pawar* Amy Schall Anne Turner* Ariel Sadeghi Atish Davda* Audrey David Benjamin Eleff Bleema Bershad* CJ Bilangino* Craig Mills Dale Kramer Cohen* David Bradley* David Field David Slarskey Elizabeth Locksley Ellen Haude* Faye Weitzman Fred & Lori Leif# Gregory & Sara Angrist Harriet Shaiman* Howard Seibel# Irene & Fred Einstein* Jackie Einstein Astrof^ Jacqueline Young Jeffrey Walton
Jennifer Yap Karen Finkel* Lauren Lorberbaum* Lauren Tetenbaum Dorman# Marc Packer* Marcia Fox* Margot Ettlinger Nicole Goldberg# Olivia Fox Pamela Federbusch Rena Kopelman# Saara Hafeez# Iris & Sam Astrof* Sam Hollander* Sarah Jiang* Sophia Witte Stacy Bookman# Steven Friedman Susan Kimmel Susan Miller Buehler Susan Pechman^ Susanna Lachs* Veronica Bisek Lurvey# #Founder’s Circle *Impact Circle ^Advisory Level
Grants, In-Kind Support & Matching Gifts Autonomous Research Bank of America C Space Darsana Capital Partners Duane Morris IBM Neuberger Berman Pepsico Foundation RaisedBy.Us Skadden, Arps, Slate, Meagher & Flom LLP Slarskey LLC Stifel Wharton Alumni Club of NY Program Sponsors Amol Pawar - Mini Projects Autonomous Research - Mini Projects
Marc Packer - Mini Projects Marcia Fox - ImPACt Events Sam Hollander - Coaching
Includes all donations to PennPAC made between January 1, 2019 – December 31, 2019.
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2019 Financial Overview 2019
2018
Revenues: Donations
$62,121
$40,601
Events
0
71,050
Engagement Fees
10,250
8,000
Interest
106
104
Total Revenues
$72,477
$119,755
Staffing
$49,472
$65,262
Events
2,253
8,661
Technology
2,692
2,017
Other
4,306
3,369
Total Expenses
$58,994
79,308
CHANGE IN NET ASSETS
$13,483
$40,447
Expenses:
Notes: 1. While PennPAC's program year ends on June 30th, its accounting year-end is December 31st. 2. PennPAC holds a fundraising event every 3 years, the last one was in 2018. This accounts for the variance in Event revenue between 2018 and 2019.
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