2018 COMMUNITY REPORT
Programs
FISCAL YEAR 2018 BOARD OF DIRECTORS Executive Committee Amy Welander Chair Greg Taylor Chair Elect Lyuda Eisenman Treasurer Kristen Wendler Secretary 2
Wardell “Buck” Brown Immediate Past Chair Jeff Christensen Member-at-Large Karly Meza Member-at-Large
Children’s Museum Tucson | Oro Valley
Board Melissa Acuña Peter Adamek Enrique Aldana Daniela DiPonio Robert Fischer Anna Janus
Jim Marten Scott McDonald Thomas Sayler-Brown Otton Suarez Gemma Thomas
from our
LEADERSHIP
Dear Friends of the Museum, We have always been a proud part of the Tucson community, and we revel in our role serving young children and their families with fun, hands-on opportunities for learning. But we hadn’t really helped those children and families learn about that community we’re so proud of. This year, that changed. Much of our planning and fundraising efforts during 201718 focused on creating our newest exhibit, a complete reimagining of our Build It! space into a celebration of what makes Tucson and Southern Arizona the place we love. Sense of Place opened in September 2018 and it never fails to astound those who are seeing it for the first time. The room includes representations of four of Tucson’s well-known attractions – Sabino Canyon, Colossal Cave, Kitt Peak and “A” Mountain – all surrounding our most iconic symbol, a giant saguaro. Kids can climb, explore, discover and play, all while learning about the flora and fauna of our desert, its human inhabitants and history. While Sense of Place was our most visible accomplishment, we had an amazing year in other ways as well. After our first full year of Art after Dark, we can honestly say its popularity has exceeded our expectations! Averaging more than 500 visitors for each 2-and-a-halfhour program, Art after Dark has been a great benefit to the Museum and our guests from Tucson’s robust
and diverse arts community. We look forward to finding more fun and interesting partners in the future. Finally, we also want to acknowledge the Museum’s incredible commitment to ensuring our entire community is able to access our hands-on learning and programming, regardless of their financial situation or abilities. The Museum invested more than $300,000 back into the community through free and reduced-admission days, return passes and donations. This represents a 25 percent increase over the previous fiscal year! We are dedicated to our mission to provide fun, play-based and hands-on learning experiences for more than 180,000 visitors to our two locations annually. We will continue to find ways to reach those who may not have considered a visit possible, and we have even more plans to improve the Museum experience for every visitor. Thank you for your continued support of the Museum! We hope you will continue to help us bring more discovery, creativity and quality family experiences to children throughout Southern Arizona. With gratitude,
Michael J. Luria, Executive Director
Amy Welander, Board Chair 2018 Community Report
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SENSE OF PLACE Sense of Place was an ambitious project from the moment we met to brainstorm ideas for a new exhibit. We knew we wanted to represent our beautiful Sonoran Desert home, but how to create a room that will enchant and inform at the same time? Should it focus solely on the desert and natural elements? What about what we experience in the city side of things? What truly represents where we live? From initial converstations in Fall 2017 to its completion in September 2018, the “Tucson Room” – its working title – morphed into a whimsical exhibit that represents what we felt showcased the best of where we live. It showcased our Sense of Place, our pride in our community, a pride we are thrilled to be able to pass on to our young visitors. The iconic saguaro in the center, with bat pollinators and desert sounds, is surrounded by natural and man-made elements that speak to our sense of the mountains and animals, plants and monuments we see every day. We may not notice them on a day-to-day basis, but they are certainly top-of-mindwhen we think of home. The room also, importantly, highlights our Sense of Play. Shoot a bat off the cactus, climb Sabino Canyon, set off a monsoon, find the dragons in Colossal Cave or search the stars for astronauts! Tucson is waiting to welcome you - all in one room.
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Children’s Museum Tucson | Oro Valley
OUR MISSION Mission
To provide fun, playbased, interactive, hands-on learning experiences for children and their families.
Vision
To inspire children and their families to reach their full potential through discovery, creativity and learning.
180,663
Visitors to both museums
28.31%
of CMT visitors come from high-need ZIP codes*
36,022
Visitors who entered on free or reduced-admission days
42.08%
of CMT visitors come from high-need ZIP codes* on free days
$301,765
Invested into our community through free and reduced admission to the Museum
10,038
Visitors taking part in school tours and group visits
6,129 People reached through classroom & community outreach
3,690
Children from 103 Title I schools provided scholarships for tours
$53,650
Donated by 8 different organizations to support tours and outreach *as determined by Esri
COLLABORATION During 2017-18, the Children’s Museum collaborated with well over 100 organizations to create the best possible experience for our visitors. Many of those organizations are fellow nonprofits - the arts groups taking part in Art after Dark, or the Sky Island Alliance and the Tucson Chinese Culture Center represented at free community events. We also had guests from the University of Arizona, local schools, Tucson and Pima County to ensure a broad range of cultures, experiences and expertise are represented whenever outside groups share with our visitors. We are so proud to be able to work with such an amazing group of organizations, who are just as excited to bring their worlds to the kids as the kids are to see them. Here are just some of the organizations we collaborated with for Art after Dark, S.T.E.A.M. Sundays and Make It Mondays!: Arizona Opera Arizona Theatre Company Learning & Education ARTabilityAZ Ben’s Bells Bit Buckets BrainSTEM AZ Buecher and Wildlife Habitat Council Axé Capoeira Tucson Center for Creative Photography Cirque Roots Creative Juice The Drawing Studio International Association of Astronomical Artists 6
Jam 2 Grow Live Theatre Workshop Loft Cinema MOCA Neoglyphix Phoenix Herpetological Society Puppets Amongus Tucson Gem & Mineral Show Junior Education Tucson Pops Tucson Symphony Orchestra Tucson Taiko TUSD ARTSMobile UA Museum of Art Young Rembrandts
Children’s Museum Tucson | Oro Valley
$22,655
In stipends paid to local arts and science organizations who shared their knowledge, expertise and cultures with our visitors
$19,158
In value donated to other Southern Arizona nonprofits
ART AFTER DARK Tucson has a deep well of creative arts organizations, and we knew this when we created Art after Dark. We would never have a shortage of guests to choose from who would help broaden our visitors’ knowledge of the arts in our community. We have been overwhelmed with the response of that community, and the thirst for new experiences and learning opportunities. Presented in conjunction with Second Saturdays downtown, this free program was a success right out of the gate. During 2017-18, we welcomed more than 6,100 visitors to Art after Dark. Thousands of people experienced the mind-boggling range of arts programs in Tucson, from classics such as Tucson Symphony Orchestra and Arizona Opera to the potentially new cultural experiences of Neoglyphix street art, Axé Capoeira and Tucson Taiko. It’s the kind of experience that opens minds and creates true community pride and participation for future generations.
6,160
Visitors over 12 events
22
Collaborating organizations
4,800
Passes distributed for a free return visit 2018 Community Report
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TUCSON
Evelyn Carswell-Bing 1919-2018 The Children’s Museum Tucson | Oro Valley said goodbye this year to Evelyn Carswell-Bing, one of the three women whose vision of a fun, play-based learning space for kids became CMT. Children’s Museum Tucson continues to innovate and expand its approach to playbased learning to ensure we have the maximum impact on our young visitors. It’s also important to us that anyone has the opportunity to experience the Museum, regardless of their ability to pay our full admission price. That’s why we are gratified for the success of programs such as Art after Dark, Make it Mondays! and Museums for All, a discount program for families receiving public
149,101
8
Visitors
28%
from high-need
Children’s Museum Tucson | Oro Valley ZIP codes
assitance. We know we are reaching a wider audience because we open our doors to everyone. But as important as those programs are, we know the Museum exhibits are what keep our visitors returning. We are so proud of Sense of Place, but there is more to come. We are working on Imagine It!, where visitors can stretch their creativity in many directions, and an expanded Wee World with more Early Childhood Education experiences every day.
5,351
Visitors through Museums for All
1,758
Memberships sold
At 99, Evelyn was still a vibrant, funny, welcome visitor to the Museum each month. She brought treats, shared her amazing stories and brightened our days whenever she came around. Evelyn was first and foremost an educator. Her experience and dedication to children have inspired the Museum and will continue to do so for years to come.
Photo by Martha Lochert
ORO VALLEY Children’s Museum Oro Valley continues to offer valuable Early Childhood Education in a fun, playbased environment on the Northwest Side. This year, we expanded our MyTime Inclusion Hour program to Oro Valley so more families and children with unique abililites can experience the Museum in a more quiet, accepting enviroment. Our committment to accessibility for all families extends to Oro Valley, and we were thrilled to be able to offer a second reduced-admission day each month. First Things First Tuesday and Friends of the Oro Valley Public Library Third Tuesday offer $2 entry all day, with Wee Play programming included with admission. We look forward to continuing to serve the Oro Valley community.
31,562
Visitors
2,309
visitors on free or reduced-admission days
451
Memberships sold 2018 Community Report
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INVESTORS $50,000 & up
$5,000 - $9,999
Arizona Commission on the Arts Armstrong McDonald Foundation William and Mary Ross Foundation Town of Oro Valley
Arts Foundation for Tucson and Southern Arizona Blue Cross Blue Shield of Arizona, Inc. Cigna Cox Communications Arizona Fund held at the CFSA Dusk Music Festival Fred and Christine Armstrong Foundation Global Multimedia, LLC HSL Properties Jill and Herschel Rosenzweig Karnas Law Firm, PLLC Long Realty Cares Foundation Ryan George Southwestern Foundation for Education & Historic Preservation Tom Groh Tucson Earth Day Festival U.S. Bank U.S. Bank Foundation Visit Tucson
$20,000 - $49,999 David C. and Lura M. Lovell Foundation Institute of Museum and Library Services Intermountain Center for Human Development Jim and Vicki Click Pima County Tucson Electric Power Co. Tucson Medical Center Healthcare William and Mary Ross Foundation Zuckerman Family Foundation $10,000 - $19,999 Arizona Complete Health Country Fair White Elephant, Inc. Cox Communications Del E. Webb Foundation Finley Family Foundation First Things First Freeport-McMoRan Copper & Gold Hernandez Companies James C. Stewart Charitable Foundation Joseph Stanley Leeds Foundation Mulcahy Foundation Pima Federal Credit Union Southwest Energy, LLC The Stocker Foundation Tucson Electric Power Company Tucson Federal Credit Union Tucson Unified School District United Dairymen of Arizona The Vance Foundation Wells Fargo Foundation
$1,000 - $4,999 Alliance Bank of Arizona Allstate Andra Heart Foundation Asarco, LLC BeachFleischman PC Beth and Michael Kasser Casino del Sol (Pascua Yaqui Tribe) Chuck and Pat Pettis Citi The Cliffton E Bloom Hudson Foundation Connie Hillman Family Foundation Crossmark Emma Dumont and Tim Hilkemeyer
Encompass Health Enterprise Holdings Foundation Evelyn Carswell-Bing Farhang & Medcoff Fennemore Craig, P.C. Foothills Club of Tucson Frances Chapin Foundation Gary and Deanna Flacke Greater Oro Valley Chamber of Commerce JTED Kai Family Foundation Kailash Joshi Kinder Morgan Foundation Kohl’s La Frontera Center Learning A-Z lisa frank Madden Preprint Media LLC Mesch, Clark & Rothschild, P.C. Pamela Grissom Perimeter Bicycling Association R & A CPAs Radiology Ltd. Remedy Intelligent Staffing Rosemont Copper The Schmidt and Barton Family Fund Shelley Jo Pozez Southern Arizona Network for Down Syndrome Southwest Gas Corporation Target Teresa and Wardell “Buck” Brown Texas Instruments Incorporated UBS Financial Services Ultra Air Conditioning The University of Arizona Foundation Valley of the Sun United Way Employee Giving
Veterinary Specialty Center of Tucson Volk Company Walmart $500 - $999 Amy and Brett Welander Autobahn Indoor Speedway Barker Contracting CarMax Foundation Caterpillar Inc. City of Tucson ECAP Corey and Nancy Arvizu Daniela and Joe DiPonio David Tansik Evelyn and Rupert Groh Finley Distributing Freedom Smoke USA Hecker PLLC Illegal Pete’s Inc Jeff and Debi Christensen Jie Family Fund Held at Fidelity Charitable Kadence Restaurant Group LLC Karly and Manuel Meza Kristen and Pete Wendler Lyuda and Craig Eisenman Mining Foundation of the Southwest Neal Cash and Sally Grant Organic Options Pacific Premier Bank Raytheon Charitable Giving Robert Fischer and Kerri Strug Tattoo Manufacturing International Thomas Sayler-Brown and John Linder The Van Alsburg Law Firm Wealth Management Partners Donations from July 1, 2017-June 30, 2018
FINANCIALS Financial Information
5% 6% 6% 10%
Revenues & Support
■ ■ ■ ■ ■ ■ ■
Contributions (40%) 773,864 Admissions (21%)
21%
Public Support (12%) 236,935 197,499
Special Event Revenues (6%)
123,758
In kind, Interest & Misc. (6%) 117,102 Program Revenues (5%)
Total Income
99,375 1,952,273
7% 85%
12%
403,740
Memberships (10%)
8%
40%
Revenues & Support
Functional Expenses
Functional Expenses
■ ■ ■
Programs and Exhibits (85%) 1,562,316
Museum visitors over the past 10 years
Management and General (7%) 137,699
FY 2018
Fundraising (8%) 145,544
FY 2017
Total Functional Expenses
1,845,559
149,101 141,743
Total Expenses
45,803 1,891,362
155,747
FY 2014
161,145
FY 2013
161,798
60,911
*Earnings after depreciation
FY 2011 FY 2010 FY 2009
32,231 8,631+
134,481
FY 2012
Increase in Net Assets*
32,448 169,245
FY 2016 FY 2015
Other Costs, Special Events
31,562
122,859 113,503 97,786
CMT
CMOV +May-July 2015
2018 Community Report
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Leadership Team Michael Luria, Executive Director Mackenzie Massman Director of Guest Experiences
Jennifer Phillips Director of Education
Autumn Rentmeester Director of Development & Operations
Carol Sayler Accountant
Teresa Truelsen Director of Marketing
Joel Trupiano Director of Exhibits
Sarah Osborne Development Assistant
Jordan Menefee Membership Coordinator
Stephanie Papaefthemiou Development Coordinator
Lucinda Del Rincon Event Coordinator
Roshea Myers Manager of Guest Experiences, OV
Andrea Vesecky Education Specialist
200 S. Sixth Avenue Tucson, AZ 85701 ChildrensMuseumTucson.org | 520.792.9985
11015 N. Oracle Road, Suite 101 Oro Valley, AZ 85737 CMOroValley.org | 520.297.8004
The Children’s Museum Tucson | Oro Valley is a nonprofit 501(c)(3) organization.