2017 COMMUNITY REPORT
2017 Community Report
1
Mission
To provide fun, play-based, interactive, hands-on learning experiences for children and their families.
Programs
FISCAL YEAR 2017 BOARD OF DIRECTORS Executive Committee Wardell “Buck” Brown Chair Amy Welander Vice-Chair Lyuda Eisenman Treasurer Jeff Christensen Secretary Felipe Garcia Member-at-Large Greg Taylor Member-at-Large Kristen Wendler Member-at-Large Board Melissa Acuña Enrique Aldana Ghee Alexander Daniela DiPonio Robert Fischer Anna Janus Mike Leung Jim Marten Scott McDonald Karly Meza
Vision
2
Children’s Museum Tucson | Oro Valley
To inspire children and their families to reach their full potential through discovery, creativity and learning.
Thomas Sayler-Brown Board Member Emeritus & Founder Evelyn Carswell-Bing
EXECUT FROM OUR
EXECUTIVE DIRECTOR
Dear Friends of the Museum,
It has been another engaging, educational and playful year at the Children’s Museum Tucson | Oro Valley!
Each year we strive to create new experiences that are interactive, fun and involve learning. This past year we were fortunate to offer guests many improvements. These include upgrades to the fire truck in Public Safety, the new Circuits exhibit in Electri-City, a new climber for the littles in Wee World as well as the transition from grocery store to a
Mercado in Bodyology. We are most proud of our new My Time programming for children with special needs and our Art after Dark program that features free evening admission and collaboration with local arts groups on the second Saturday of each month.
While our most cherished feedback comes from members and guests, we always appreciate hearing outside perspectives on our efforts. We were honored to have Arizona Gov. Doug Ducey visit the Museum in recognition of all the Museum has achieved and the impact we have had in our community. And we are humbled by the Museum’s selection as a 2017 National Medal finalist by the Institute of Museum & Library Services for our financial accessibility focus in the community – the second consecutive year the Museum has received this prestigious national recognition. We remain focused on and committed to honoring our mission to provide fun, play-based and hands-on learning experiences for nearly 175,000 children and families that visit our two locations annually. We have much in store for the coming year, but our future successes are directly linked to our collaborations and partnerships throughout our community. I hope you will consider engaging, supporting and investing in your Children’s Museum so that we can bring more discovery, creativity and quality family experiences to children throughout Southern Arizona. With gratitude,
Visit with Gov. Ducey
Michael J. Luria, Executive Director 2017 Community Report
3
NERSHIP PARTNERSHIP
Art after Dark
If there were a theme for 2017, it could very well be Partnership.
The Museum already has a long history of collaborations and partnerships with a variety of groups and organizations in the Tucson area. Our Community Events, from FAME to Zoom-Zoom, have always relied on the relationships we have with our sponsors, local schools and arts groups.
In FY2017, we took the opportuntiy to expand and grow those relationships with three new programs at CMT.
Space Night
MyTime Inclusion Hour is a collaboration between the Museum and Intermountain Centers that began in April 2017. Once a month, the Museum opens an hour early to give familes and their children with unique needs an opportunity to experience the Museum in a quieter, less-crowded atmosphere with discounted admission. This program will expand in 2018. Art after Dark, which began in May 2017, is a wide-ranging collaboration with local arts groups. At this free event on the Second Saturday of each month, two arts groups have the opportunity to show our visitors what they have to offer kids and families. It has already reached thousands of visitors. Space Night, a collaboration with Planetary Science Intstitute, is an overnight Museum adventure that combines the fun of a sleepover with presentations and hands-on experiments led by real planetary scientists. The night was a hit with both the kids and the scientists!
My wife and I take our kids there all the time and they have a blast. We love all the different activities and educational things for the whole family . - Erik, Facebook review
4
Children’s Museum Tucson | Oro Valley
Partnerships & collaborations* Intermountain Centers Tucson Earth Day Festival Arizona Bilingual Tucson Museum of Art
Planetary Science Institute Tucson Unified School District Tucson Symphony Orchestra Girl Scouts of S. Arizona
Sonoran Glass School
Tucson Arts Brigade
*Plus hundreds of other community partners!
EDUCAT EDUCATION
7,238
People reached through classroom & community outreach
9,022
Visitors taking part in school tours and group visits
3,885
Children from 103 Title I schools provided scholarships for tours
$45,025
Donated by 8 different organizations to support tours and outreach
I am a Scientist
62
Thank you so much for a memorable experience for my daughter. You helped water a seed of knowledge that will continue to bloom! - I am a Scientist parent feedback
As our mission states, we aim to provide hands-on learning experiences for children. We do this not only for our daily visitors, but through education programming that reached more than 16,000 people in FY 2017. Students who come to the Museum on school tours or are visited by the Museum’s education staff through classroom outreach are presented with programs that meet state curriculum standards. These programs cover a range of STEAM (science, technology, engineering, art and math) topics, from The Art of Color to the world of bugs.
Students taking part in free I am a Scientist afterschool program in the first two years
I am a Scientist, the Museum’s free afterschool STEM-based program, added a new group of third graders as its first-year students began their second year. A large number of students from our two neighboring elementary schools returned year two, and the program received great reviews from both kids and their parents! Weekend visitors to the Museum downtown now have two opportunities to take part in Family Brain Boost, which expanded due to its popularity! 2017 Community Report
5
COMM
COMMUNITY We are proud to have been part of the Tucson community for more than 30 years! We love that people who came here as children now bring their own kids to experience the joy of discovery, learning and play at the Museum.
We also take seriously the responsibilty of being part of a larger community. We recognize that families have different opportunities for recreation, education and time together. As part of our mission, we try to ensure that any family that wants to experience the Museum has that opportunity.
Children’s Museum Tucson | Oro Valley offers 54 free or reduced-admission days throughout the year to make the Museum experience accessible to the widest variety of people. At Children’s Museum Tucson, those discounted days account for 13 percent of our open hours. As part of this community, we also believe in giving back in other ways. In 2017, we donated nearly $13,000 in passes and memberships to help other organizations raise funds. All told, we have invested more than $241,000, or about 13 percent, of the Museum’s income back into our community.
Family Sci-Fest
Free events & discounted days $3/30s $3 after 3s Art after Dark Beyond
Dia del Niños El Tour de Tucson FAME Family SciFest Let’s Get Fit
6
Children’s Museum Tucson | Oro Valley
Love of Literacy Zoom-Zoom STEAM Sundays First Tuesday (CMOV)
MUNITY 174,191
Dia del NiĂąos
Visitors
20%
of CMT visitors come from high-need ZIP codes*
STEAM Sundays
54 Free or reduced admission days
41,755 Visitors who entered on free or reduced-admission days
45% of visitors on free/reduced admission days from high-need ZIP codes*
$241,612 Invested into our community through free and reduced admission to the Museum
The positive and interactive activities had my son smiling from ear to ear. - Emily, Facebook review
FAME
*as determined by Esri
2017 Community Report
7
TUCSON TUCSON
The touch of a local family, a new place to climb and an electrifying new exhibit helped keep the Museum fresh and fun in FY 2017. We welcomed the Flores family to our Museum experience! To celebrate their parents’ 50th wedding anniversary, the kids of the El Charro restaurant family worked with the Museum to create the Flores Mercado. The updated, colorful market and kitchen area in Bodyology honors the family’s deep Tucson roots. Kids love to shop in the Mercado, or make tamales in the kitchen. Our addition to Wee World – our room for the 4 and under crowd – was a hit from the minute it opened in February. The Luckey Leaf Climber lets little ones test their physical skills as they climb up, over and through the leafy structure that’s just their size.
Circuits, a new exhibit in TEP’s Electri-City, gives visitors the chance to explore connectivity and power use through a series of metal connectors and a generator. Making all the bulbs light up isn’t easy especially when power is running to the fan, too! Make the fastest circuit, or see how many pieces you can power at once!
2,159
Memberships (CMT, CMOV and Dual)
8
Children’s Museum Tucson | Oro Valley
Flores Mercado
I fell in love with this place almost instantly! They have so many neat and innovative activities that are different than any I’ve ever seen before. We’re getting an annual membership today and will be returning often! . - Jaylene, Yelp review
20
Community Memberships, offering entry to hundreds of children through local service organizations
183
Volunteers
2,332
Volunteer hours worked
ORO VA ORO VALLEY
32,448 Visitors
54%
of visitors come from outside of Oro Valley
$2
Brain Boost
discounted admission every First Tuesday
Patio - Water Play Patio - Ball Wall
There are endless activities to encourage creativity, imagination and critical thinking. - Jessa, Facebook review
We expanded both our space and our programs at CMOV in FY 2017. In January, we began offering Family Brain Boost each Wednesday for our visitors. Brain Boost is the highly-successful program we began last year at our Downtown location. The program is an inclusive science lesson, scaled for our young visitors, but involving the entire family to help everyone get more familiar and comfortable with scientific principles, vocabulary and topics. Some of the topics tackled at Oro Valley include motion, weather, healthy eating, engineering and construction. Our new enclosed patio, an outdoor area just south of the Museum, offers the perfect space for some of the messier Brain Boost experiments. It is also a great place for kids to explore water play, test gravity on the ball wall or just sit and have a snack at one of the picnic tables. Plans for 2018 include adding a wall mural and music instruments. We will continue to find innovative ways to use this space for programs and events! 2017 Community Report
9
ESTORS INVESTORS $50,000 & up
Arizona Commission on the Arts Armstrong McDonald Foundation Ruth McCormick Tankersley Charitable Trust William and Mary Ross Foundation Town of Oro Valley $20,000 - $49,999
Click Family Foundation Finley Family Foundation Hazen Family Foundation Institute of Museum and Library Services Intermountain Center for Human Development Joseph Stanley Leeds Foundation David C. and Lura M. Lovell Foundation Mulcahy Foundation Pima County Tucson Electric Power Co. Tucson Medical Center Foundation Tucson Medical Center $10,000 - $19,999 Cenpatico Country Fair White Elephant, Inc. Cox Communications Freeport-McMoRan Copper & Gold Hernandez Companies Holsclaw Advisory Endowment Fund Held at the Community Foundation for Southern Arizona Tucson Unified School District Wells Fargo Foundation $5,000 - $9,999 Arizona Bilingual Newspaper Fred and Christine Armstrong Foundation Arts Foundation for Tucson and Southern Arizona BeachFleischman, P.C.
Blue Cross Blue Shield of Arizona The Cellular Connection First Things First Tom Groh HS Lopez Family Foundation HSL Properties Kohl’s Pima County Attorney’s Office Pima Federal Credit Union Research Corporation for Science Advancement Southwest Energy Southwest Gas Corporation James C. Stewart Charitable Foundation Tucson Earth Day Festival U.S. Bank Union Pacific Foundation United Dairymen of Arizona Veterinary Specialty Center of Tucson Whole Foods The Zuckerman Community Outreach Foundation $1,000 - $4,999
Alliance Bank of Arizona Asarco, LLC Association of Science-Technology Centers Incorporated Bank of Tucson Barker Contracting Bess Spiva Timmons Foundation Bookmans Evelyn Carswell-Bing Casino del Sol Cecilia F. and Thomas H. Peterson First Family Fund Held at the Community Foundation for Southern Arizona Citi Crossfit Lanista Fitness Desert Diamond Casino Diamond Foundation Downtown Kitchen & Cocktails
Dusk Music Festival El Dorado Urology Enterprise Holdings Foundation Fennemore Craig, P.C. Foothills Service Club Frances Chapin Foundation Geico The Nicholas W. Genematas II Foundation HealthSouth Hensley Beverage Company Hilton Tucson El Conquistador Resort The Cliffton E. Bloom Hudson Foundation Jim Click Automotive Kinder Morgan Foundation La Frontera Center Madden Media Fletcher and Liz McCusker Cecile McKee and Jesse Zoernig The Mercaldo Law Firm Mesch, Clark & Rothschild, P.C. Perimeter Bicycling Association Chuck and Pat Pettis Pima County Health Department The Pocono Foundation Red Point Development Remedy Intelligent Staffing Rusing Family Philanthropic Fund SBBL Architecture + Planning Gulshan and Neelam Sethi Steven and Violet Siwik Sonoran Schools Southern Arizona Network for Down Syndrome Texas Instruments Tucson Federal Credit Union U.S. Bank Foundation Ultra Air Conditioning Vantage West Credit Union Visit Tucson Volk Company Volvo of Tucson Yelp
$500 - $999
Corey and Nancy Arvizu AZ Beds, LLC Paul and Alice Baker Barry and Jami Benson Bourn Companies Kim and Don Bourn Chase Debi and Jeff Christensen Dataworks, LLC Lyuda and Craig Eisenman El Charro Cafe Sharon and Rick Fields Robert and Kerri Fischer Gary and Deanna Flacke Cynthia Penner and Byron Fox Granite Planet Rupert and Evelyn Groh Dr. Lindsey Inouye and Vicki Inouye Lori and Mike Leung Melissa Acuña and Gene Marak Scott and Jannine McDonald Karly and Manuel Meza Kyle and Mary Mokhtarian New Belgium Brewing Company Derrick and Kelley Polder Monica and Brian Pracko Q Confections Raytheon Charitable Giving Royal Automotive Group Thomas Sayler-Brown and John Linder Jessica and Greg Taylor Steve Tofel Valley of the Sun United Way Van Alsburg Law Firm Wealth Management Partners, LLC Amy and Brett Welander Kristen and Pete Wendler Zimmerman Charitable Lead Annuity Trust
Donations from July 1, 2016-June 30, 2017
S FINANC FINANCIALS
Financial Information Revenues & Support
■ ■ ■ ■ ■ ■ ■
Contributions (38%) 715,719 Admissions (21%)
38%
21%
13%
10% 6% 6% 6%
390,143
Public Support (13%) 241,824 Memberships (10%)
192,924
Special Event Revenues (6%)
120,514
Functional Expenses
85%
In kind, Interest & Misc. (6%) 117,089 Program Revenues (6%)
Total Income
1,882,131
141,743
32,448
FY 2015
Management and General (7%) 143,633
FY 2014
161,145
Fundraising (8%) 150,267
FY 2013
161,798
1,913,790
155,747
134,481
FY 2012
122,859
FY 2011
Total Expenses
45,714 1,959,504
FY 2010 FY 2009 FY 2008
Increase in Net Assets*
-77,373
*Earnings after depreciation
32,231 8,631+
169,245
FY 2016
Programs and Exhibits (85%) 1,619,890
Other Costs, Special Events
8%
Museum visitors over the past 10 years FY 2017
Functional Expenses
Total Functional Expenses
7%
103,918
■ ■ ■
Revenues & Support
113,503 97,786 88,832
CMT
CMOV +May-July 2015
2017 Community Report
11
200 S. Sixth Avenue Tucson, AZ 85701 ChildrensMuseumTucson.org | 520.792.9985
1015 N. Oracle Road, Suite 101 Oro Valley, AZ 85737 CMOroValley.org | 520.297.8004
Leadership Team Michael Luria Executive Director
Mackenzie Massman Director of Guest Experiences
Jennifer Phillips Director of Education
Autumn Rentmeester Director of Development & Operations
Teresa Truelsen Director of Marketing
Joel Trupiano Director of Exhibits
Glenda Aguirre Development Assistant
Maeghan Fasciola Membership Coordinator
Carol Sayler Accountant
Lucinda Del Rincon Event Coordinator
Stephanie Papaefthemiou Development Coordinator
Andrea Vesecky Education Specialist
The Children’s Museum Tucson | Oro Valley is a nonprofit 501(c)(3) organization.