G R A N D
O P E N I N G MAY 21, 2012
N O I T A FUN-C ation! Destin
APRIL 27, 2012 A Look Inside............................3
New Jobs For The Area...............8
Something For All................... 10
2B || Friday, April 27, 2012 || Central Michigan Life
the is y it s r e Div
Y T I N U T R OPPO
D L R O W E H VIEW T . Y L T N E R E F DIF
ople who e p h it w k t and wor to interac
and solve problems
olutions. s e h t ll a Imagine
HISPANIC HERITAGE MONTH
n, ~Denise O’Neil Gree ent Associate Vice Presid sity for Institutional Diver
37 4-36 7 7 ) (989 110 C U EE BOV S E C ERVI ER S E U Q
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Go to: www.cmich.edu/Institutional_diversity.htm to find out how you can help us in our efforts to create an environment of inclusiveness.
CMU POW WOW
BLACK HISTORY MONTH
Many unique and wonderful things come from Asian culture. You could try out a new food or learn a new exercise like yoga or tai chi. Don’t forget to see our keynote speaker who will share about current Asian-American issues.
African-Americans have contributed a lot to the foundation of our country. Hear about contemporary issues in the African-American community from our keynote speaker, or join us for a little soul food at our annual food taster.
ASIAN PACIFIC AMERICAN HERITAGE MONTH
What holidays do you celebrate? See some of the traditional holidays that CMU students celebrate through songs, dances, and other performances at this annual event.
Honor the legacy and work of Dr. Martin Luther King, Jr. at our annual peace brunch. Join us in the afternoon for our annual peace march through CMU’s campus where we end in downtown Mount Pleasant for a candlelight vigil.
UNIFIED HOLIDAY CELEBRATION
MARTIN LUTHER KING JR. DAY
COMING OUT WEEK
NATIVE AMERICAN HERITAGE MONTH
ER END G S AN AL TR U X E BIS GAY N A I LESB
G E PRO
SEPT. 15 THRU OCT. 15, 2012
What holidays do you celebrate? See some of the traditional holidays that CMU students celebrate through songs, dances, and other performances at this annual event.
Native American Heritage Month offers organized cultural events for the CMU campus and surrounding community which include, speakers, panels, classroom presentations, workshops, and a food taster. November was nationally proclaimed Native American Heritage Month in 1992.
Celebrate the contributions of Hispanic/Latinos in America. Come try delicious Latin cuisine or learn how to salsa dance. Make sure to check out the keynote speaker who will share a unique viewpoint on current events in the United States.
GET ACQUAINTED DAY
Join us on Warriner Mall to get to know resources on campus! Registered Student Organizations, departments, ofﬁces and local businesses will all be there to share information and free giveaways.
MAR. 15 THRU APR. 15, 2013 PRIDE WEEK
Pride Week is a time for the students, faculty, and staff of CMU to celebrate the LGBTQ community and the diversity within. The week includes guest speakers, education, celebration, and the annual Drag Show.
The Central Michigan “Celebrating Life” annual Pow wow is held in the spring of every year to celebrate the new beginning of life and to share Native American culture and traditions with the CMU campus and surrounding community through featured dancers, singers and craft vendors.
SOUP & SUBSTANCE
A semi-monthly presentation series that provides members of the campus community and the greater Mt. Pleasant area an opportunity to hear a substantive presentation on a diversity-related topic over a free lunch of soup and bread.
Central Michigan Life || Friday, April 27, 2012 || 3B
A LOOK INSIDE
all photos courtesy of Jacob vanhorn/the tribal observer
Attractions within the Soaring Eagle Waterpark and Hotel.
Soaring Eagle Waterpark and Hotel features ‘green’ applications, reclaimed water system Melissa Beauchamp Senior Reporter
Frank Cloutier said the Soaring Eagle Waterpark and Hotel brings a fresh change away from gaming and entertainment to a destination of diverse entertainment. Cloutier, public relations director for the Saginaw Chippewa Indian Tribe, said the success of the project was in the hands of the construction company. Cloutier said the tribe decided to hire Horizon Construction Group of Wisconsin for their experience of constructing 18 other water park properties.
The architecture firm working on the project, Thalden Boyd Emery, recommended Horizon Construction, he said. “Another reason we hired Horizon Construction is they agreed to bring their specialty skills in, but they agreed to hire the labor here,” he said. Because of the agreement, the water park and hotel was able to hire local people, he said. The construction process of the 45,000-square-foot resort took about one year, and Cloutier said it was so fast-moving because of the mild winter. “We were very fortunate,” he said. “There weren’t many de-
lays.” The construction team’s ability to work closely and communicate with project managers and architects made the process run smoothly. Cloutier said the design and architecture was a team effort, focused on a woodland natural-botanical look, texture and feel. “I think it’s been accomplished,” he said. “When you look at all the stones and artwork, everything looks natural.” Horizon Construction worked with project management and hired around 40 sub-contractors and suppliers,
with a total of about 225 people working on the project at any given time. “There were a lot of different suggestions,” he said. “From time to time, Horizon would jump in and share their opinions with us, which is very helpful. In both the design and construction, Cloutier said they utilized “green” applications and processes. The windows have a geothermal heating system that heats the property with the energy in the ground. Because of a reclamation system that allows 1.3 million gallons of water to be simultaneously both clean and filtered,
he said relatively little water is used. Jason Fischl, project superintendent for Horizon Construction Group, said there weren’t many challenges except the aggressive timeline of construction. “We came in and it was just an open lot,” he said. The 17 acres of land was raised four feet before construction was started, he said. Four separate crews worked on the Waterpark portion and the hotel portion to eventually meet in the middle. The focus on energy-efficient and green was carried throughout construction, Fischl said.
“Equipment is all energyefficient, top-of-the-line,” he said. Products were also recycled as much as possible. “For that to work as well as it did in six weeks is crazy,” he said. Cody Benish, project engineer for Horizon, said the Soaring Eagle Waterpark and Hotel is the quickest water park construction the company has ever built. “It’s been a pleasure to work with them,” Benish said. “It’s been a great experience from budgeting to closeout.” firstname.lastname@example.org
to the neighborhood soaring eagle waterpark! The New 2013 Dodge Dart
from your friends at:
4650 E. Pickard Road • Mt. Pleasant, MI • 48858 • (989) 773-6343 • www.supercarguy.com
4B || Friday, April 27, 2012 || Central Michigan Life
Soaring eagle inn and Waterpark
DelivereD early & unDer BuDget Horizon Construction Group would like to congratulate the Saginaw Chippewa Indian Tribe and Migizi Economic Development on the opening of the Soaring Eagle Inn and Waterpark, the largest indoor water park in Michigan. The entire project was built in only 12 months, 2 months ahead of schedule. It was delivered under budget, returning savings to the owner for extensive upgrades and improvements. Our team of owners, designers, consultants and subcontractors was committed to unmatched coordination from day one, resulting in a project of the highest quality and efficiency. Thank you, to everyone on the team, for a job well done.
Horizon Construction Group, Inc. • 5201 East Terrace Drive • Madison, Wisconsin 53718 • (608) 354-0900 • www.HorizonDBM.com
Safety & Excellence • Electrical Systems • New Construction and Installation • Upgrades, Renovations and Expansion • Alterations • Power Wiring • Control Wiring • High Voltage Wiring • Maintenance • Troubleshooting • Testing and Repair • Bucket Truck • Service Changes/Upgrades • Residential Remodels • Trenching • Site Lighting • Streetscape Lighting • Equipment Wiring
Congratulations SAGINAW CHIPPEWA INDIAN TRIBE On Your Beautiful Facility! COMMERCIAL • RESIDENTIAL • INDUSTRIAL • AGRICULTURAL 6960 E. Blanchard Rd. • Shepherd • (989) 828-4020 LICENSED AND BONDED
Central Michigan Life || Friday, April 27, 2012 || 5B
Soaring Eagle Waterpark and Hotel more than 110,000 square feet Hotel has 243 rooms, restaurant seats 134 By Hailee Sattavara | Staff Reporter
Children and adults alike will soon be able to enjoy the experience the Soaring Eagle Waterpark and Hotel is hoping to provide. The hotel and water park combined is more than 110,000 square feet, said Jennifer Turner, CEO of Migizi Economic Development Co. Migizi Economic Development is responsible for all non-gaming interests of the Saginaw Chippewa Indian Tribe. “One of the reasons this project was so important for us was to create a family destination,” Turner said. “The community doesn’t have a lot of things to do for the family. This really opens up the door for a new market, and we see this becoming a vacation destination for families.” The water park is 45,000 square feet and the hotel has 243 guest rooms. “The casino is an excellent location and attraction for the Tribe and the area, but it isn’t really a place for the whole family,” Turner said. “This really turns the area into the place to go for families.” Turner said, a brand new, state-of-the-art Waterpark and hotel plus special birthday packages and other room specials will keep families both in the area and in the region coming there, along with other attractions like the golf course and the casino. The restaurant has a liquor license and will serve drinks, Turner said. “Things really came full circle with the completion of the Waterpark and the RV park, along with our golf course and the casino,” Turner said. “Like I said, this really makes the
area a destination, with something to do for everybody in the family.” The hotel also features an adult pool, hot tub, and sauna, along with an arcade right by the Waterpark. “I think were all really excited for something like that to open in Mount Pleasant,” said Starbucks employee, Lexis Smith. Smith, a resident of Alma said she thinks Starbucks, 5655 E. Pickard St., will see an increase in business once the Waterpark opens. There will also be a shuttle service that can transport visitors from the water park to the new RV Park and the casino. New water hazards were put into the golf course as a result of construction. Turner said, the water park
A guest surfs down a water slide in The Soaring Eagle Waterpark and Hotel.
can hold roughly 900 people at once. “Kids and their families will be coming during spring break, winter break, and over the summer. Obviously, we’ll have our peak times when it comes to attendance, but we’ll be busy throughout the year.” The restaurant will seat 134 indoor customers and 72 outdoor customers and a meeting room with room for up to 48. “There will be a food court in the Waterpark that will serve typical things you might expect for kids, like chicken tenders and things like that, plus food for adults,” Turner said. “Families can also order food from the restaurant and have it delivered to the Waterpark.” email@example.com
The Soaring Eagle Waterpark and Hotel will feature many amenities including a food court.
6B || Friday, April 27, 2012 || Central Michigan Life
A WATERPARK WELCOMING
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Central Michigan Life || Friday, April 27, 2012 || 7B
Soaring Eagle WaterPark and Hotel
Come See A Movie! We Are Right Down The Road!
4935 E. Pickard/M-20 • Mt. Pleasant, MI
Congratulations to the Saginaw Chippewa Indian Tribe on your new facility. We are proud to be part of the construction.
We’re proud to be a partner of the Soaring Eagle Waterpark and Hotel
5913 NORTH HURON, PINCONNING, MI 48650 (989) 879-2199 · Fax: (989) 879-2911
2500 N. Johnson Rd. Weidman, MI 48893 Phone: (989) 644-2090 Fax: (989) 644-3758
8B || Friday, April 27, 2012 || Central Michigan Life
getting connected Commercials, social media to be used for advertising
By Catey Traylor | Senior Reporter
As Soaring Eagle Waterpark and Hotel prepares for a May 21 grand opening, marketing projects are in full force. Television ads, a new website, continued use of social media and personal invitations are among the ways the staff of the self-described “Family Fun-Cation Destination” has been spreading the word. The Saginaw Chippewa Indian Tribe has hired Media Image, Inc. to handle marketing details. Ed Zebrowski, Media Image president, said marketing efforts are focused on the lower peninsula of Michigan for the time being. “Due to economic reasons, such as high gas prices, we’ve decided that marketing to the Lower Peninsula is our best bet,” he said. “Once we’re better established, we’ll reach out further.” Although the water park doesn’t officially open until late May, Tribe members are invited to a “soft opening,” which includes a 50 percent discount on their stay between April 22 and May 5. “A soft opening allows our staff to get accustomed to the way things will work. It’s a trial run,” said Soaring Eagle Waterpark and Hotel General Manager Bonnie M. Sprague. “We’ve had over 300 bookings so far.” Additionally, soft openings are planned for Tribe employees from May 5 until May 13 and a “VIP Golden Week” has been planned for Tribe and Isabella County dignitaries and vendors from May 14 to May 20.
A worker takes a photo of construction with an Apple iPad2.
Sprague said she is planning for minimal competition from other water parks in the state. “Our water park isn’t as large as Great Wolf Lodge, and we’re bigger than Splash Village,” she said. “In fact, I think we’ll pull guests from Great Wolf Lodge because we’re more affordable.” Northern Ohio and Indiana are on the radar for marketing efforts in the near future. “We’ll start utilizing advertisements and commercials in states close to Michigan as well,” Zebrowski said. “Those states are close enough that it would be re-
alistic that they see our advertisements.” The Waterpark will also feature an upscale recreational vehicle park for out of state guests. “The RV park will be called Soaring Hideaway RV Park and will have 67 lots. This isn’t your average RV trip, though,” Sprague said. “All lots have running water, electricity, wireless internet, sewage and a fire pit. Additionally, a 25-acre beach front lake as well as a clubhouse will be available for the guests to use.” Zebrowski said the water park is designed to be appealing to fami-
lies of all ages. “We want to make Mount Pleasant a destination,” Zebrowski said. “We want to have something to offer to accommodate families.” Sprague said the waterpark is taking initiatives to be environmentally friendly, which may appeal to more guests. “We’re definitely going green,” she said. “We’re saving the environment and keeping costs down by using recycled water in the waterpark, installing motion detection lights in every guest room and using recycled paper and cleaning products.”
Media Image, Inc. will be updating the waterpark website- and will introduce new commercials beginning May 1. The Waterpark website, created by Impress – Horak Creative Group, went live on April 20th and new television commercials will be introduced beginning May 1st. “What we have to offer here is an experience,” said Frank Cloutier, director of public relations for the tribe. “Mid-Michigan has always been a gateway to the north, but now we will be a stop.” firstname.lastname@example.org
More than 200 people hired for operations By John Irwin Senior Reporter
The soon-to-open Soaring Eagle Waterpark and Hotel has hired more than two hundred people for various positions. Jennifer Turner, CEO of Migizi Economic Development Company, which is in charge of all non-gaming operations for the Saginaw Chippewa Indian Tribe, said they have mainly looked to hire members of the Tribe. “We’ve primarily hired members of the Tribe,” Turner said. “The goal of Migizi is to create jobs for the tribal members and to promote economic development for the entire Tribe.” That’s not to say Central Michigan University students or others haven’t been hired, though. “We’ve hired a lot of students for jobs such as lifeguarding,” Turner said. “We’re very grateful that so many students have expressed an interest in working for the water park. We’re able
to return the favor by being as flexible as we possibly can be with their schedules.” The hiring process for the water park is extensive, Turner said. “All employees have to go through the same process,” Turner said. “There are interviews, drug testing and all the other things you might expect. We also conduct a thorough background check on everybody since we’re dealing with a lot of young children.” Turner said the extensive checks in the hiring process are done for the safety of the guests. “It’s a very rigorous process because we want to make sure everyone is safe, and that we’re hiring only the best of the best,” Turner said. “We’re excited for our employees heading forward.” Tribal spokesman Frank Cloutier said all phases of the project, from construction to hiring, has been done to showcase central Michigan as a vacation destination.
“We want to show that midMichigan is a real destination place,” Cloutier said. “This is just the next logical step.” One of the most notable hires was the hiring of a former aquatics manager from Kalahari Resort in Sandusky, Ohio. Kalahari boasts the largest indoor water park in the United States and is known throughout the country as a premier vacation destination for families. The Tribe employs more than 3,000 people in Isabella County, making them the largest employer in the county. According to the most recent data from the Michigan Department of Technology, Management, and Budget, that means the Tribe is responsible for employing more than 10 percent of the county’s workers. The county’s unemployment rate is one of the lowest in the state, at 6.7 percent, just about 2 percent lower than the current statewide average. email@example.com
SAGINAW CHIPPEWA INDIAN TRIBE
Thank you for all you do in support of our community!
Eat, Shop & Play! Follow us!
Your Main Market! “Like” us on facebook!
120 S. Main St. • Downtown Mt. Pleasant, MI 48858
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Tues: Craft Beer Night • Wed: Big Bowl & Wine Night Thursday: Tupas Night Give us a call at (989) 772-0864 or
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218 S. Washington • Downtown Mt. Pleasant • 989 779-9449
Central Michigan Life || Friday, April 27, 2012 || 9B
Local officials, lawmakers react to construction, opening of Waterpark Cotter: ‘It helps community as a whole’ By Melissa Beauchamp | Senior Reporter Several local officials and lawmakers are excited for the addition of the Soaring Eagle Water Park and Hotel to the community. State Rep. Kevin Cotter said the new venue will benefit the job market and economic development in the area. “It’s great for the job aspect in the area, but it also will increase tourism,” he said. Cotter said the new complex’s location, right off the highway, will be good for attracting people driving through the area. “As we have more to offer, it helps the community as a whole,” he said. Cotter said other businesses surrounding will also benefit from the Waterpark. “It will help feed other businesses in the area,” he said. “I’m excited about it.” Union Township Supervisor John Barker said there is no question the new Soaring Eagle Waterpark and Hotel will move Mount Pleasant in the direction of becoming a tourist destination. Expanding its operation to include services suitable for family and people of all ages is a positive step, he said. “Having one of the largest Waterparks in Michigan is certainly going to become a draw,” he sad. “The casino has served as a good attraction for the community. I anticipate it will be very successful.” Barker said he was present for the groundbreaking of the complex and has been impressed by the quality of the construction. “I am looking forward to the
ribbon-cutting ceremony,” he said. Mount Pleasant City Commissioner Jim Holton said it’s fascinating to see how fast the construction came together. Walking through it, it was exciting to see such a facility in the community, he said. “It will draw people to midMichigan to have some fun,” Holton said. The location, close to the Soaring Eagle Casino and Resort, is a great idea, he said. “I couldn’t think of a better spot,” he said. “I’m excited to see the people who will come.”
Construction of The Soaring Eagle Waterpark and Hotel took about one year. State Rep. Kevin Cotter said the Waterpark will be a feature for the community’s usage, but also benefit the economy of Mount Pleasant and help the job market. The Soaring Eagle Waterpark and Hotel will be one of the largest waterparks in Michigan.
My 104.3. The soundtrack of our lives.
to the Saginaw Chippewa Indian Tribe of Michigan on their all-new Soaring Eagle Waterpark and Hotel!
Thank you for the great partnership! Locally Owned. Community Involved.
Listen Live online at my1043.net
10B || Friday, April 27, 2012 || Central Michigan Life
A LI T T L E B I T
New waterpark provides something for the whole family By Brittany Wright | Staff Reporter
Providing an environment that all ages can enjoy is one thing the Soaring Eagle Waterpark and Hotel is hoping to accomplish. The Waterpark targets every age group, said Gene Steere, Operations Manager of the Soaring Eagle Waterpark and Hotel. For the teenagers, there is an above-water rock climbing wall. There are also two different slides: A bowl slide and a body slide. Both of the slides start outside of the facility and end inside of the park and into the lazy river. There is also a FlowRider attraction which is designed for body or board surfing. “We eventually hope to hold a couple of competitions,” Steere said. There is an area for toddlers, that includes a low impact dump bucket, and small attractions with slower flowing water. There is a “tween” section that has an acorn and log crossing, and a pool with basketball rims for playing, he said. There are three cabanas that are available to be rented out in the Waterpark. The cabanas come with a pre-stocked (pop and water) refrigerator, fan, microwave, Wi-Fi, flat screen television and a location for seating. To ensure safety, the area will have 24 lifeguards on staff at all times. The area of the water park is kept at 84 degrees Fahrenheit and the water at 82 degrees. The Waterpark itself is 45,000 square feet and recycles 3,391,300 gallons of water ev-
The Soaring Eagle Waterpark and Hotel provides something for all ages to enjoy.
ery day. The water is chemically processed with chlorine. “The water is tested every morning and evening at different levels in different places, mainly monitored through a computer system,” Steere said. A day pass, which is available from 11:00 a.m. to 4:00 p.m, Monday through Thursday at the Waterpark will cost $25. However, no passes will be given if the Hotel is completely booked, as preference goes to those staying at the Hotel. “During the winter months, the target of the Hotel is going to be geared towards day passes, interaction with the community, trainings, crafts, projects and contests,” Steere said. firstname.lastname@example.org
Michigan This Morning Two Stations...
One way to start your day!
5 am - 7 am
7 am - 9 am
The guy who said,
“What you don’t know won’t hurt you”
did not live in Northern Michigan.
You should know. Stay connected.
News | Weather | Sports
Central Michigan Life || Friday, April 27, 2012 || 11B
To the Saginaw Chippewa Indian Tribe of Michigan. For all you do in support of the community in which we live, as we witness the opening of the Soaring Eagle Waterpark and Hotel, further strengthening the economic viability for all of us that live and work in this place we all call home.
We are a community within a community.
Complete Advertising Campaigns •Electronic and Print Media •Radio Spot Production •Media Representation •TV Production •Jingle Production
email@example.com 304 E. Broadway Suite 207 Mt. Pleasant, MI 48858 • (989) 953•4000
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Media Image, Inc. “Image is Everything!”
From the kid in all of us...
Miigwetch! Thank you, Saginaw Chippewa Indian Tribe, for your contributions to our Central Michigan Community.
Congratulations on the new
Soaring Eagle Waterpark and Hotel
12B || Friday, April 27, 2012 || Central Michigan Life
[WATERPARK] Our 45,000 square-foot indoor Waterpark celebrates the natural beauty and life force of biish (water).
y l i m a F r
n o i t a C n ! u F ination t s e D u o Y
Properties Adjacent to Waterpark • Free Shuttle Bus Service to all Soaring Eagle Properties
The Waabooz Run Golf Course offers: • Single, Couple, and Family Membership Available • Glow-Golf Outings • Great Twilight Specials • Group Outings & Leagues Welcome • Nbakade Restaurant & Lounge • Pro Shop & Apparel • Waabooz Run Reward Card – Earn Free Golf! • 2012 USGA Club Member and GAM Golf Association of Michigan Member
The Green Suites is now offering $25 in Premium Play at Soaring Eagle Casino & Resort with any stay! • Newly refurbished 1, 2, and 3 bedroom suites in addition to standard rooms • All guest rooms have a microwave, refrigerator, and coffee pot • Pet friendly rooms are available • Best casino value in town
The Soaring Eagle Hideaway RV Park has 67 upscale lots that include the following amenities: • Water, sewer, and electricity hook-ups • A 25-acre lake fully stocked for fishing, a beachfront, paddleboat, canoe & kayak rentals, and much more • Clubhouse with camp store, game room, reading room, and multi-purpose room • Weekly and season rates • Located at 5050 E. Airport Rd.
Call 1.877.2EAGLE2 for Reservations 5665 E. Pickard Rd. • Mt. Pleasant, MI 48858 Toll Free: 1.800.292.8891 • Direct: 989.772.2905 www.soaringeaglewaterpark.com