Practice OpportUnity '22

SPONSORSHIP OPPORTUNITIES We are going VIRTUAL!

PRACTICE OPPORTUNITY '22

In collaboration with the Ontario Chiropractic Association

Wednesday, February 16, 2022

Who we are

The Canadian Memorial Chiropractic College (CMCC) is a world leader in chiropractic education and research.

A not-for-profit academic institution, CMCC offers a second entry undergraduate professional degree as well as postgraduate and continuing education programs. CMCC receives no direct government funding and relies on membership, tuition and donations for support.

As the sole chiropractic educational institution in English speaking Canada, the majority of Canadian chiropractors are CMCC graduates. CMCC shares research, educational and clinical expertise with partners in North America and abroad.

About the event

At Practice OpportUnity meet and interact with approximately 500 CMCC students, faculty and chiropractors.

The event consists of a panel discussion delivered by chiropractors, followed by a keynote address and trade show.

The trade show introduces students to exhibitors and vendors who supply industry products and services but also to chiropractors who may be looking to sell their practice or hire new graduates.

The OpportUnity Practice OpportUnity provides access to a valuable demographic of the next generation of chiropractors. Among those in attendance are 200 students from the Year IV Class, who will graduate in June 2021.

Through sponsorship, your brand will be showcased to a large captive audience. Your additional support will be recognized and appreciated by the students, many of whom could be your client for the duration of their careers.

Gold Sponsor - $5,000 • Includes customizable booth with six panels • Top tier booth placement • Lead generation report • Up to six exhibitor seats • Upload up to six of each of the following: documents, external links, & videos • Text, audio and video chat capability • Gamification: greater incentive for students to visit sponsor booths • Logo on Virtual Lobby wall with direct access link to booth, resulting in higher traffic • Logo & sponsor category listed on virtual landing page • Logo & sponsor category listed on virtual e-blasts: welcome & reminder emails • Logo & sponsor category on CMCC’s Practice OpportUnity webpage & e-blasts

Silver Sponsor - $2,500 • Includes customizable booth with five panels • Second tier booth placement • Lead generation report • Up to five exhibitor seats • Upload up to five of each of the following: documents, external links, & videos • Text, audio and video chat capability • Gamification: greater incentive for students to visit sponsor booths.

• Logo on Virtual Lobby wall with direct access link to booth, resulting in higher traffic • Logo & sponsor category listed on virtual landing page • Logo & sponsor category on CMCC’s Practice OpportUnity webpage & e-blasts

Bronze Sponsor-$1,500 • Includes customizable booth with four panels • Third tier booth placement • Lead generation report • Up to four exhibitor seats • Upload up to four of each of the following: documents, external links, & videos • Text, audio and video chat capability • Gamification: greater incentive for students to visit sponsor booths.

• Logo & sponsor category on CMCC’s Practice OpportUnity webpage & e-blasts

Sponsorship comparison Standard Vendor Booth $600.00

Bronze Sponsorship $1,500.00

Silver Sponsorship $2,500.00

Gold Sponsorship $5,000.00

Customizable Booth with 3 panels

Customizable Booth with 4 panels

Customizable Booth with 5 panels

Customizable Booth with 6 panels

Fourth Tier Booth Placement

Third Tier Booth Placement

Second Tier Booth Placement

Top Tier Booth Placement

Up to 3 Exhibitor Seats Up to 3 Documents Uploaded

Lead Generation Report

Lead Generation Report

Lead Generation Report

Up to 4 Exhibitor Seats Up to 4 Documents Uploaded

Up to 5 Exhibitor Seats Up to 5 Documents Uploaded

Up to 6 Exhibitor Seats Up to 6 Documents Uploaded

Up to 4 External Links

Up to 5 External Links

Up to 6 External Links

Up to 4 Videos Uploaded Text, Audio, and Video Chat Capability

Up to 5 Videos Uploaded Text, Audio, and Video Chat Capability

Up to 6 Videos Uploaded Text, Audio, and Video Chat Capability

Gamification Logo on CMCC’s event webpage & e-blasts

Gamification Logo on Virtual Lobby wall with direct access to booth Logo on Virtual Landing Page Logo on CMCC’s event webpage & e-blasts

Gamification Logo on Virtual Lobby wall with direct access to booth Logo on Virtual Landing Page Logo on virtual e-blasts: welcome & reminder emails Logo on CMCC’s event webpage & e-blasts

Up to 3 External Links Up to 3 Videos Uploaded Text, Audio, and Video Chat Capability

Additional information Product Donation All sponsors must donate one product from their company towards the gamification and leaderboard prizes. If your company does not have products, any donation worth $75 will be accepted.

Gamification Gamification incentivizes students to visit your sponsor booth, by making it possible for them to gain more points verse visiting a vendor booth.

Lead Generation Report For sponsors only - The lead generation report includes the name and email of every person who visited your booth, clicked on your banner, your chat button, your external links, and your videos.

Booth Set-up You will receive directions on how to set up your booth a day or two after you register – an email will come from vFairs with a clickable link from which you can build your booth. (You will be able to access step-by-step instructions and videos for guidance).

Tiers Booths will appear in the exhibit hall according to tiers, with gold sponsors shown first, followed by silver, bronze and then regular vendors.

Additional information Sponsor Logos Sponsor logos will be posted on the CMCC Practice OpportUnity event webpage, however, as we are using a third party to host the event, there will be an additional waiting period of about a week before the logos are uploaded onto CMCC’s virtual landing page. Sponsor logos will remain on the landing page and in the virtual lobby for 90 day, following the event, while all participants continue to have access to the booths for that time.

Avatars & Customization The avatars shown in the booth pictures are not included in the booths. However, almost all the booths can be colour- customized to reflect your brand (with the exception of booths with the “wooden” floors, as those cannot be changed).

Thank you for your sponsorship!

Contact us David Coleman, Director of Alumni Relations sponsorship@cmcc.ca or 416 482 2340 ext. 146 Kristin Earle, Special Events Coordinator events@cmcc.ca or 416 482 2340 ext. 200

Canadian Memorial Chiropractic College 6100 Leslie Street Toronto, ON M2H 3J1 416 482 2340 www.cmcc.ca