BIM'20 - Sponsorship Deck

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SPONSORSHIP CMCC 37th Annual

BACKS IN MOTION 10km Run & 5km Run/Walk

SUNDAY, APRIL 26, 2020 cmcc.ca/backsinmotion


Who we are The Canadian Memorial Chiropractic College (CMCC) is a world leader in chiropractic education and research. A notfor-profit academic institution, CMCC offers a second entry undergraduate professional degree as well as postgraduate and continuing education programs. CMCC receives no direct government funding and relies on membership, tuition and donations for support. As the sole chiropractic educational institution in English speaking Canada, the majority of Canadian chiropractors are CMCC graduates. CMCC shares research, educational and clinical expertise with partners in North America and abroad.


About the event Backs in Motion is CMCC’s annual 10km run and 5km run/walk. In its 37th year, Backs in Motion raises over $70,000 each year in support of chiropractic education, research and patient care at the Canadian Memorial Chiropractic College. Backs in Motion brings together competitive and recreational participants of all ages. The course explores the beautiful East Don Parkland trail, a northerly, scenic stretch of the Don offering a chance to see the river and its valley unencumbered by rail lines and expressways. Backs in Motion awards prizes to: the top three male/female overall finishers and the top three male/female finishers in each age category for the 5k and 10k run. In addition, participant and placement medals are awarded for kids.


The Opportunity Backs in Motion provides an opportunity for your brand to be visible to several thousand members of the CMCC community. Here’s how YOU can benefit from sponsorship and support CMCC’s largest fundraising event at the same time!


Gold Sponsor - $5,000 • Eight walker/runner event registrations • Logo on Backs in Motion ‘20 web page and printed materials • Recognition on CMCC social media platforms: Instagram and the Backs in Motion Facebook event page • Logo in Primary Contact Magazine* and CMCC Digest** • Company banner displayed at finish line • Event day exhibitor table at registration and awards ceremony • Recognition and special speaking opportunity during the awards ceremony • Logo placement on the back of participant 75th anniversary commemorative Tech shirts • Opportunity to place product in run kits

*Distribution of 8,500 to chiropractors across Canada **Internal newsletter distribution to our 1,000 staff, students and faculty


Silver Sponsor - $2,500 • Four walker/runner event registrations • Logo on Backs in Motion ‘20 web page and printed materials • Recognition on CMCC social media platforms: Instagram and the Backs in Motion Facebook event page • Logo in Primary Contact Magazine* and CMCC Digest** • Event day exhibitor table at registration • Recognition at the awards ceremony • Logo placement on the back of participant 75th anniversary commemorative Tech shirts • Opportunity to place product in run kits

*Distribution of 8,500 to chiropractors across Canada **Internal newsletter distribution to our 1,000 staff, students and faculty


Bronze Sponsor - $1,000 • Two walker/runner event registration • Logo on Backs in Motion ‘20 web page and printed materials • Recognition on CMCC social media platforms: Instagram and the Backs in Motion Facebook event page • Logo in Primary Contact Magazine* • Recognition at the awards ceremony • Logo placement on the back of participant 75th anniversary commemorative Tech shirts • Opportunity to place product in run kits

*Distribution of 8,500 to chiropractors across Canada


Run Kit Sponsor - $500 • Logo on Backs in Motion ‘20 web page and printed materials • Recognition on CMCC social media platforms: Instagram and the Backs in Motion Facebook event page • Recognition at the awards ceremony • Logo placement on the back of participant 75th anniversary commemorative Tech shirts • Opportunity to place product in run kits


Challenge Sponsor - $500 • Student Challenge Prize Sponsor - Each year, CMCC students take part in a class challenge. The students earn points by volunteering, fundraising, and participating in the race. The overall class with the most points, wins the prize! Showcase your brand and engage with CMCC students while featuring your services/supplies to a large captive audience. • Logo on Backs in Motion ‘20 web page and printed materials • Recognition on CMCC social media platforms: Instagram and the Backs in Motion Facebook event page • Recognition at the awards ceremony • Logo placement on the back of participant 75th anniversary commemorative Tech shirts • Opportunity to place product in run kits



Contact us David Coleman, Director of Alumni Relations sponsorship@cmcc.ca or 416 482 2340 ext. 146 Kristin Earle, Special Events Coordinator events@cmcc.ca or 416 482 2340 ext. 200

Visit www.cmcc.ca/backsinmotion for more information.


6100 Leslie Street Toronto, ON M2H 3J1 416 482 2340 www.cmcc.ca


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