C! Magazine January 2022

ANNIVERSARY ISSUE

PhP 195 ISSUE 236 JAN 2022

F O R E WO R D

C! is for Content The medium has changed irrevocably. The message has not.

I

do not work for C! Magazine.

I have written several articles for them over the years, and it seems they call me whenever an anniversary comes up, because, as an inside/outsider, I have a unique perspective on this particular mob.

Five years ago, the last paragraph I wrote for this magazine’s 15th anniversary read: “It’s hard to say what lies in store for the brand at this digital crossroads. I have every confidence that they will navigate this expertly. At the end of the day, quality will be their strongest weapon. C! has been all about quality. On to the next 15!”

That article, written in 2016, was a nostalgic and slightly sentimental look at what had come before. This time, I’m not even putting sentiment and nostalgia in the back seat, I’m stashing them in the trunk, bound and gagged. This is a time for a cold, hard look at the content business, which has become a struggle for survival. This is not a heavenly choir singing praises to the C! brand, this is more like the hot seat in the principal’s office.

When I wrote that 15th anniversary paragraph, the magazine business in this country was already embattled. The boom of the early 2000’s ,which saw dozens of new titles, had imploded into a long and not gentle slide of closures. Today, the paper magazine business is all but extinct. In fact, C! is one of the few committed survivors, defiantly producing ink on paper, with fewer issues, but still alive.

C! proves that paper magazines are merely a delivery medium. What matters is content.

C!, and all the other content makers, have fought to make the transition from the paper medium to the online medium. Five years ago, I was confident that they would “navigate this expertly.” Today, I’m not entirely convinced anyone has. If you want my fearless

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assessment, you can digitally skip to the end, but I warn you, it might not make much sense unless you read the middle first.

The last five years has been an era of difficult lessons — and many failed to learn them. These lessons seem obvious now, but they weren’t obvious to everyone in 2016.

Here, then, is my opinionated syllabus:

1. Print and online are different mediums, and thus, different businesses. Blatantly obvious? Apparently not. Some still fail to see this, even if others have gone extinct as a result. A lot has to do with visual arrangement. Digital is small. Physically, the screens are small.

Most Filipinos read their content from smartphones, comparatively few from desktops, laptops and tablets. Because of this, digital is better suited to short-form, or “nuggets” of information, with lots of pictures, and now, video. In order to be truly effective, not to say legible, digital content needs to be laid out and edited differently than print.

The platforms of the transition era physically simulated the paper magazine on the digital screen, complete with simulations of turning pages. They use actual PDFs of the magazine layout, which make them tiny and unreadable on phones. You could, of course, magnify them, but reading more than a couple of paragraphs is a chore. C! still uses one such platform today, alongside its native digital content. Does anyone bother to read that? I wonder.

Long-form, dense and detailed information is C!’s very raison d’etre. Squeezing this density into tiny screens, and still making room for advertising content, remains a challenge until today. Simulating paper on line is probably not the way to go. To me, it’s like putting a decorative smokestack on an electric train: it both misses the point and gets in the way.

I think C! needs to take more advantage of the strengths of digital and play them. For example, when you have lots of images with an article, you don’t have to run them all really big. Like in social media, you can run most of them quite small, almost thumbnails. If a reader wants to see the image, they will click on it, and it blows up to full page, and zoomable.

Video is now not only technologically feasible, it’s pretty much a requirement.

Unfortunately, not all writers project well on

video. Too bad, it’s a cruel world. You ignore video at your peril. Even the New York Times now incorporates video into its pictorial reportage — why? Because it is in the very nature of the digital medium.

2. Paper is analog, online is digital, and on-demand. When the digital reader wants information, they want it now, not according to a monthly deadline. If they want to read an article, they want to be able to click on it and have the article appear instantly, not have to look it up in a table of contents and then leaf through physical or virtual pages to find it.

For example, when a new car model is released, and readers google it, if your review is not in the results, you lose. You failed to get that reader, you failed to deliver that audience to your advertisers. By the same token, everything you wrote in the past is still relevant, and if it isn’t available to your readers, you lose again.

It’s hard to emphasize this enough. If you’re going to be digital, you cannot do it on paper terms. Digital needs to be always available, always updated. It needs to be a live database, not a dead archive.

3. Circulation revenue is dead and buried. Digital is overwhelmingly free to read. If you make readers pay to read, as they used to do during the paper era, you instantly drop 95% of your potential audience, maybe more. A few newspapers have circled around to the pay barrier again, giving readers maybe two or three freebies a month. I am not sure this would work with magazines — and it for sure won’t work at the old cover prices that people used to pay for paper.

Think about it this way. Ten years ago, magazines used to cost around P250, a bit more than a peso a page. For P149 today, you can buy a Netflix subscription for a month, and watch thousands of hours of movies and TV shows on your phone or tablet. Why would you pay P250 for something today that is worth just two or three hours, at most?

Circulation revenue used to more or less cover printing and distribution costs, and then add a bit to cover editorial. Magazines were physical objects that had to be manufactured and then sent through channels on to shelves everywhere so that people could see them and buy them. With digital, you have no printing and distribution costs, so the evaporation of

THE ANNIVERSARY ISSUE

circulation revenue should have little effect, right? Wrong. As it turns out, advertising prices for digital are way lower than in print, thus revenue is lower, while at the same time the cost of editorial has gone up.

4. Digital mercilessly reveals how many people are really reading your content.

Back in the paper days, we estimated circulation based on number of copies sold or given for free, multiplied by a mythical “passon-readership” factor. Very few research firms actually gathered data to validate publishers’ claims — which was probably a good thing, hahaha. Those days are long gone, because media buyers count clicks, nothing else. In fact, there is a new advertising model, which is basically, pay-per-click.

This has had a quite negative effect on content. It has driven many platforms to downgrade their content to what we now call clickbait, that is to say nonsense that deceives the reader into clicking on it by appealing to baser instincts, emotion, or exaggerating its own relevance or meaningfulness. Basically, it’s tabloid journalism under a new name.

Overall, the level of both integrity and competence has gone way down since the paper days, as online publishers struggle to survive, let alone thrive. To the credit of the folks at C!, this is one area where they never compromised, since the paper days. Indisputably, C! has maintained its commitment to truth, its integrity, and its passion, even in an era where the rule is commissioned content and advertorials.

There are so many platforms now that don’t even bother to label advertorials as such any more. They just take the client’s content and run it as if they wrote it, the worst of praise release journalism. It’s not like these publishers have embraced this new modus vivendi wholeheartedly. They have simply been forced into it — because where there is no more circulation revenue, the advertiser has supreme power over the publisher.

5. Social media is the one ring to rule them all. It is no secret that more Filipinos

have Facebook accounts than those that have bank accounts — or even e-mail accounts.

Social media has become the primary way the people experience any kind of media. In blunt terms, if your article doesn’t get shared or linked on social media, almost no one will

notice it. Social media has the audience’s attention, it’s the town plaza that everyone strolls around in every day. The chances of someone discovering your website outside of social media are very, very slim.

Television is still king in terms of advertising revenue share, but the fact is that social media defines the internet, and is thus rapidly gaining in share. According to research I had access to, the advertising share of online media (of which social media is just one part) exceeded that of broadcast for the

“C! REMAINS COMMITTED TO ITS READERS, TO THE CONSUMER, TO ITS INTEGRITY, ITS QUALITY, AND TO THE TRUTH. C! STANDS FOR A LOT OF THINGS, BUT ‘COMPROMISE’ IS NOT ONE OF THEM.” first time in Philippine media history, some time in the first quarter of 2021. Of course, this was to some extent driven by two factors: the pandemic, and the closure of ABS-CBN, which had been the Philippines’ largest broadcasting corporation. But nevertheless, the rate of growth made this inevitable.

C!, and all other online platforms, need to realize that all paths lead to social media. If they do not establish a committed and dynamic presence on social media, they run the risk of being eclipsed entirely. It’s already happening with stuff like Tik Tok.

although that is rapidly changing. I don’t think it’s a good idea to just abandon print entirely at this point, either. I think more of what they have to realize is how separate the two businesses should be, and really separate them.

For another thing, C!, like everyone else, has made mistakes and missteps, and is still, in my opinion making some of them. As I said at the beginning, they can hardly be blamed for this, no one foresaw exactly how the media world would play out. What’s more important is that they have looked objectively on what has worked and what hasn’t, and are constantly innovating to meet the challenges.

What, I believe, defines C! most of all, is simply this: they have never sold out. To this day, C! remains committed to its readers, to the consumer, to its integrity, its quality, and to the truth. C! stands for a lot of things, but ‘compromise’ is not one of them. This has been a turbulent era for media, and there has been no shortage of sellouts. For this team to have remained true to their mission, from day one to 20 years later, makes them heroes, in my book.

The thing is, will this idealistic dedication to integrity kill them, in the end? Yes, the risk is real, but no, not on your life. These guys are warriors, and they are survivors.

They’re taking casualties, and they’re shooting everywhere (including, sometimes, themselves in the foot), but they will make it through on sheer determination.

So, I WILL see you in these pages (whether electronic or paper) five years from now… if they don’t fire me for writing this!

Assessment and forecast So has C! done an expert job of navigating the transition? I think it’s too early to tell. For one thing, the transition is still ongoing. C! retains one foot in print, and still hasn’t invested as much in its digital identity,

Rafael A. S. G. Ongpin

C-MAGAZINE.COM • JANUARY 2022

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THE

CONTENTS

ANNIVERSARY ISSUE

2001-2005

THE E ARLY YE ARS PAGE 30 This is where it all began. At the time, the idea of a a premium 100% Philippineowned car magazine was daunting, having never been done before. These are the people that turned that idea into reality.

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Can you CatCh up? www.c-magazine.com

THE

CONTENTS

ANNIVERSARY ISSUE

2006-2010

THE YOUNG GUNS PAGE 42 With C! Magazine now having a proper foundation, it was time to inject some fresh, out-of-the-box ideas to the magazine, making each story even more compelling.

Enter the Young Guns.

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an ounce of prevention is better than a pound of repairs Every new car has a periodic maintenance schedule that lessens the need for repairs in the future.

So it pays to follow the schedule.

A SAFETY REMINDER FROM

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ANNIVERSARY ISSUE

2011-2015

A GROWING FAMILY PAGE 52 C! Magazine has been home to some of the most talented writers, editors, designers, and photographers in the industry. Here are some of the people who have helped C! Magazine grow to what it is today.

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WHEN WAS THE LAST TIME YOU HAD AN OIL CHANGE? The engine oil is the lifeblood of your vehicle.

It keeps the many components of the engine working efficiently, and it helps reduce the accumulation of varnish and carbon from collecting on the engine. As oil collects heat, varnish and carbons during the course of protecting and keeping the engine running smoothly, it eventually becomes a sludge, no matter how good the oil is. That’s when you should have your oil changed.

kEEp YOUr CAr WELL-MAINTAINED.

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CONTENTS

ANNIVERSARY ISSUE

2016-2021

A NEW FRONTIER PAGE 64

With 20 years of experience and lessons behind us, C! Magazine now explores new horizons and mediums, sharing stories that go beyond the pages of the magazine.

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share the road check your mirrors for motorcyclists

a reminder from

ride safe.

stay alive.

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ANNIVERSARY ISSUE

E X T RA T I M E PAGE 75

Extra Electrified Living DEPARTMENTS

F R IE N D S O F C !

PAGE 82

PAGE 104

Holding up the foundations of C! Magazine are dedicated teams and departments committed to ensuring that every issue and product holds true to the promise of being the Ultimate Automotive Authority.

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C! Magazine’s success would not have been possible without the help and support of some very special people.

MASTHEAD

ED I TO RI A L

D E SI G N

A DVE RT IS IN G

P UBLIS H ING

Nicolas A. Calanoc

Charie L. Biaden

Mayette L. Asis

EDITOR-IN-CHIEF

DESIGN DIRECTOR

VICE PRESIDENT

C! Publishing and Media Group, Inc.

Chris Van Hoven

Mark David A. See

Leslie G. Maxilom

EXECUTIVE EDITOR

SENIOR DESIGNER

ADVERTISING MANAGER

Paolo de Borja

Mary Ann E. Marcelo

Mary Jane O. Salazar

MANAGING EDITOR

DESIGNER

ADVERTISING TRAFFIC MANAGER

PUBLISHER

Michael L. Lhuillier CHAIRMAN

Paolo M. Puyat-Martel MANAGING DIRECTOR

Gerard L. Castillo

Carl S. Cunanan Kevin C. Limjoco Michael L. Lhuillier Paolo M. Puyat-Martel

ONLINE EDITOR

Georges B. Ramirez SENIOR EDITOR

BOARD OF DIRECTORS

Francis G. Pallarco

Merline B. Urdas

TUNER EDITOR

The Anniversary Issue

Maynard M. Marcelo WHEEL2WHEEL EDITOR

SENIOR ACCOUNTANT

Mary Ann M. Benito CREDIT AND COLLECTION OFFICER

Monica N. Legarda

Paredes Garcia and Golez

SENIOR COPY EDITOR

LEGAL COUNSEL

Dominique O. Cerqueda COPY EDITOR

Angel S. Rivero Iñigo S. Roces Isabel N. Delos Reyes CONTRIBUTING EDITORS

Michael L. Lhuillier EDITOR-AT-LARGE

Kevin C. Limjoco FOUNDING EDITOR / PRESIDENT / EDITORIAL DIRECTOR

January 2022

Contributing Writers Miguel C. Bichara / Telly Buhay / JP Calimbas / JP Cariño / EZ Ligaya / David Hardman / Peter Lyon / Steven Yu Mike Potenciano / Lindy Pellicer / Brando Rosales / Edrich Santos / Liam Talbot / Martin Ursua / Martin Revita

Visit us online! www.c-magazine.com facebook.com/cmagazinephilippines

Kap Maceda Aguila / Manny De Los Reyes / Johnny Revilla / Maki J. Aganon

C! Publishing and Media Group, Inc.

Contributing Photographers

14th floor, 88 Corporate Center, 141 Valero corner Sedeño Streets, Salcedo Village, Makati City, 1227 Philippines Tel: (+632) 7728 3720 to 21 Fax: (+632) 8844 2599

Andréas N. Delos Reyes / Kyle Estrella / Mike Miranda / Scott Nelson / Juanito Vinluan / Randy Silva-Netto Patrick Mateo / Jerel Fajardo / Mike Sabarre / Joey Yepez / Bert Casal / Mariony Dela Cruz / Paulo Ferrer Jakob Kurc / Jordan Aparicio

This issue would not have been possible without the help of: Hiroshi Suzuki / Shuzo Hoshikura / EJ Francisco / Rueben Jarvina / Nonoy Yulo / Steven Tan / Dax Avenido

@cmagazineph

Distributed by Alphastream Marketing, Inc. No.5 Everite St., Calumpang, Marikina City, Philippines, Tel: (+632) 7945 5089

Klaus Schadewald / Franz Decloedt / Timmy De Leon / Felix Ang / Rene Nunez / Atty. Albert Arcilla / Lyn Buena Val De Leon / Manny Aligada / Mac Marcantonio / Chris Lee Yu / Nora Liquido / Lyka-Mae De La Cruz-Andres

C! Magazine

Tony Si / Felipe Estrella / Sab Delos Reyes / Atsushi Najima / Wilbert Lim / Carlo Ablaza / Raymond Rodriguez Angelo Barron / Paolo Ella / Chris Yu / Willy Tee Ten / Robert Coyiuto Jr. / Benedicto Coyiuto / Prudencio Coyiuto Robert Coyiuto III / Froilan Dytianquin / Saul Babas / Cameron Arciaga / Jelene Sulit / Felix Limcaoco

Copyright © 2022

Michael Dennis Uy / Lawrence Dimaunahan / Akira Utsumi / Norminio Mojica / Dominic Busran / CJ Yucoco

The Editors and Publishers of this magazine give

Mark Parulan / Elgie Nunez / Jasper Castro / Nadinne Capistrano / Elijah Sue Marcial / Edmund Araga

no warranties, guarantees or assurances and make

Rommel Sytin / Ira Jornada / Spencer Yu / Ramon Ang / Nico Ylanan / Thea Geronimo / Hermes Canon

no representations regarding any goods or services

Jade Sison / Lawrence Dimaunahan / Germain Alilio / Dino Santos / Stacey Vasquez / Tine Liwanag / Ann Tayao

advertised in this edition. No part of this magazine

Cherrey Lou Villaester-Alvarez / Mia Dollentas / Angel Sardoma / Michael Breen / Takeshi Hara / Mavelle Durian

may be reproduced, in part or in whole without written

Yosuke Nishi / Alfred Ty / Vince Socco / May Moreno / Bodie Pulido / Jojo Victor

permission of the publisher.

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WO R D S F R O M T H E C H A I R M A N

THE ANNIVERSARY ISSUE

C! Magazine @ 20

I

t is well known to all that this ongoing pandemic with its numerous and neverending mutations has caused immense challenges and setbacks to many companies and industries out there. Due to this unforeseen reality, our way of life has been shaken and stirred, and admittedly has changed forever.

While it has brought great pain for many, it too has created a great opportunity for others.

After 20 years of existence for our publishing company, we too at C! Magazine find ourselves at a crossroads. We are fighting for our own survival while striving to keep ourselves relevant and true to the original purpose of this publication. In order to thrive in this new environment, we know that we too have to make adjustments and embrace a whole new platform as we move away from traditional print and into a whole new realm of digital media. We are

making changes within the organization and looking to invigorating our daily operations with new leadership and renewed direction.

As the new Chairman of the C! Publishing group, I look forward to working with all the stakeholders and helping contribute to a sustainable future for this organization, while producing relevant content that excites and engages our numerous readers and loyal fans out there. This magazine was started by a group of car enthusiasts for car enthusiasts, and that spirit is very much alive at C! Magazine. We will continue to build on that guiding principle while embracing new mediums to get our reviews and content out.

Thank you for the 20 years of unwavering support from the car industry, advertisers, and our subscribers. We will strive to continue to be the automotive authority in this marketplace, and we look forward to more exciting things to come in 2022 and beyond.

“THIS MAGAZINE WAS STARTED BY A GROUP OF CAR ENTHUSIASTS FOR CAR ENTHUSIASTS, AND THAT SPIRIT IS VERY MUCH ALIVE AT C! MAGAZINE.”

Michael L. Lhuillier CHAIRMAN

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M OV I N G F O RWA R D

W

hen I was asked to write a message for our 20th anniversary issue, all I could think of was how we started this venture. Us partners would knock on the doors of potential advertisers and car manufacturers to present our plan and vision. Many thought we would not last more than three issues.

The rest is history, and today we have two uniquely positioned magazines. C!, our flagship publication, is an authority in the automotive industry. Its annual Buyer’s Guide, which is already on its 13th edition, is recognized as the go-to reference by the community. Our team has gone beyond the Philippines for first-hand international editorial coverage including new releases, test drives, and exclusive launches. Our watch magazine, Calibre, is the country’s premier publication focused on the world of horology.

Respected by the watch community, including collectors and international watch brands, Calibre has achieved global access and reach.

Like many others, we have been faced with challenges that we continue to embrace and learn from. As we move forward to the next phase of our journey, we commit to deliver credible world class content to all our readers fueled by the same passion and dedication that has kept us going these last 20 years. We will embark on exciting new projects as we adapt to a constantly evolving digital world.

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THE ANNIVERSARY ISSUE

“LIKE MANY OTHERS, WE HAVE BEEN FACED WITH CHALLENGES THAT WE CONTINUE TO EMBRACE AND LEARN FROM. AS WE MOVE FORWARD TO THE NEXT PHASE OF OUR JOURNEY, WE COMMIT TO DELIVER CREDIBLE WORLD CLASS CONTENT...”

In closing, I would like to express my personal gratitude to our chairman Michael Lhuillier, my partners Carl Cunanan and Kevin Limjoco, our Vice President Mayette Asis, and our team of editors and support staff. It is truly a privilege to work with each one of you. On behalf of our entire team, we also extend our sincere thanks to our loyal readers, advertisers, and partners. It is because of you that we are here today.

Paolo M. Puyat-Martel MANAGING DIRECTOR

E D I TO R ’S NOT E

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“AS FOR C! MAGAZINE, WE WILL ALWAYS BE THE ULTIMATE AUTOMOTIVE AUTHORITY THAT IS FOR THE PEOPLE, SIMPLY BECAUSE IT WAS BUILT BY THE PEOPLE.”

New Ride. Same Heart.

I

t’s easy to say that I learned a lot in my decade here in C! Magazine. I had the opportunity to drive and test all these cars. I was fortunate to have traveled around the country and across the world. Most of all, I was lucky enough to have made mistakes that were turned to lessons, thanks to all the love and support of my family, friends, colleagues, and you.

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Jose Nicolas A. Calanoc EDITOR-IN-CHIEF

10 years later, I realized that what we truly care about here in C! Magazine is you.

Whether it is by opening the magazine, or clicking the web link to an article, or opening a video: you are asking for our opinion about how a car, bike, or upgrade is. Because those who don’t care about something they want don’t look for opinions. But for someone making their next big investment, whether it is for themselves, for their business, or for their loved ones, our opinion matters. And it is with great pride that we make sure what we communicate is done so with integrity.

Lately, I have been asked why we keep the name “C! Magazine” despite our venture to different mediums like the website, podcast, and videos. All I can say is: it is just like how car names have transformed to symbols of what they deliver. Miatas will always strive to be the answer to the affordable sports car.

The Hilux symbolizes a hard-working pick-up that is equally hard to kill. As for C! Magazine, we will always be The Ultimate Automotive Authority that is for the people, simply because it was built by the people.

For the years to come, you can expect our honest assessment of the cars, bikes, and aftermarket parts to come. You can also expect us to share our experiences when it comes to car ownership, saving you lessons learned the hard way. Most of all, expect to see us in many different media platforms to make sure that our information is received.

If you are reading this, I want to thank you for giving me and my team the opportunity to do what we do to ensure that we communicate our knowledge and experience to help you, whether it is your next upgrade, your next bike, or your next car.

Congratulations C! Magazine on the 20 years of automotive dedication and creativity! Through the years, you have been a trusted voice in all facets of mobility and automotive lifestyle.

It is evident that C! is fueled by the passion of car experts & enthusiasts who have helped mold the local automotive industry to what it is today.

As Lexus’ partner since 2009, we think fondly of the work and things we have created since then. It is inspiring to see our two brands grow and espouse the same philosophies when it comes to quality and commitment to craftsmanship. We are thankful for all the recognition that C! has awarded us in the past on this regard.

Thank you for trusting Lexus and the amazing experiences that our brand can offer that goes beyond cars!

From all of us at Lexus, congratulations and we look forward to creating more amazing years together!

CARLO S. ABLAZA Vice President, Lexus Philippines

INSIDE LINE

THE ANNIVERSARY ISSUE

The Journey So Far

I

still remember it vividly.

My first encounter with C! Magazine was during an event they set up back in 2005 — the C! Rally Experience. It’s here that I met Founding Editor Kevin Limjoco who, after hearing that I had a penchant for writing and a love for automobiles, recommended that I submit a sample article to then EditorIn-Chief Tito Hermoso. So submit I did, and I soon found myself in a job that I never set out to find in the first place. Little did I know that this happy little accident would eventually change my life.

I remember my very first C! photo shoot.

I was tasked to pick up a Volvo S90, take it home, and bring it to the shoot venue the next morning. It seemed so surreal at the time — I’d never driven a brand-new car before, much less Volvo’s luxury flagship at the time, and here I was driving it home as easily as ordering take out from a fast food restaurant.

The next months (and years) that followed shaped the person I am today. I learned how to shoot cars from James Deakin. I learned writing tips from the talented editors around me. I learned how to push a car to its limits

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“WHILE I MAY HAVE CHANGED, C! MAGAZINE CERTAINLY HASN’T. ITS CORE VALUES, INTEGRITY, AND COMMITMENT TO THE CONSUMER HAS REMAINED UNWAVERING EVEN THROUGH SEEMINGLY INSURMOUNTABLE CHALLENGES.”

Chris Van Hoven EXECUTIVE EDITOR

(without dying), from Kookie Ramirez. I was inspired by the stories of Kenneth Quintal and Kevin Limjoco about places that I realized I wanted to visit myself one day, and perhaps most importantly, I nurtured relationships with people that ended up becoming some of my closest friends to this day.

More than being just another job, C! Magazine enriched my life in ways I still haven’t completely discovered. I’ve driven to all the corners of the Philippines, witnessing the country’s beauty in ways I never would have done on my own. I’ve experienced expensive resorts I could never normally afford, and I’ve been to the most remote places around the world that I wouldn’t know how to get back to even if I tried. Naturally, it’s not always roses. There are deadlines to deal with, sleepless nights when struggling with writer’s block, tiring photo shoots, and yes, the occasional office drama. But no matter how difficult, challenging, or tiring working for C! can sometimes be, one thing I’ve been absolutely sure of is that it was always worth it.

I entered C! when I was 25 — single, without any cares or obligations, and possessing a LOT more energy. More than 15 years later and with a family of my own, my priorities have since changed. I’d rather leave the traveling and galavanting to the younger editors and contributors nowadays. Even my taste in cars has changed. From seizing every opportunity I got to test drive all the sleekest sportscars, I now find myself drawn to crossovers and pickups. And while I may have changed, C! Magazine certainly hasn’t. Its core values, integrity, and commitment to the consumer has remained unwavering even through seemingly insurmountable challenges like the recent pandemic. And as I look back through C!’s 20 years in the industry, I find myself excited for the future. It’s going to be, as it always has been, one hell of a ride.

SLIPSTREAM

THE ANNIVERSARY ISSUE

Use Your Turn Signals Let’s start with something simple, yet many are still guilty of neglecting. It doesn’t take a lot to use turn signals when changing lanes or making a turn. Using them is a responsibility we have as road users, so it’s definitely a misconception to think that they are useless.

For everyone’s sake, try not to be lazy about it.

Catch Up On Maintenance If we want our vehicle to stay in tip-top shape for many years, try to plan out the maintenance as soon as it reaches your home for the first time. Maintenance is not something to even attempt to disregard. In fact, neglecting this responsibility will only cost you more money down the road in the ownership experience. Planning helps to break down the expenses, reducing the risk of untimely repairs.

A Resolution For Us Who Drive

E

very new year, millions of people come up with resolutions. A lot of times, the same ones are carried over from the previous year. From better fitness routines to fattening up bank accounts, it’s a recurring theme that seems to fall off just a month or two into the new calendar.

Despite this, I’ve grown to learn to appreciate such a philosophy. Cliché as it may sound, at the very core of resolutions, is our yearning to be better — and this is why I admire people who make genuine efforts with their resolutions. It reminds me that there is always space to hope and dream regardless of the atrocities our world has experienced in recent years.

The holiday break allowed me to reflect on such thoughts, and realize that resolutions can also be applied with the way we are on the road. To begin 2022, allow me to share with you a few resolutions we drivers and car owners could consider. Not only will these help make everyone on the road safer, but they could also contribute journeys with our vehicles for years to come.

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“CLICHÉ AS IT MAY SOUND, AT THE VERY CORE OF RESOLUTIONS, IS OUR YEARNING TO BE BETTER.”

Take Out the Junk Whether at home or at the office, a clean space is always beneficial for our wellbeing. The same goes with our cars. Aside from the fact that it helps keep the value of a vehicle, a clean and organized interior makes us feel more comfortable and cozier.

With the traffic experienced nowadays, this is something all of us would definitely appreciate during commutes.

Follow Road Markers With the emergence of bicycle lanes during the pandemic, let’s all take some time to learn and understand them. It’s never too late to learn the differences between broken white lines, solid white lines, yellow lines, among others. At the end of the day, it’s important to keep in mind that our roads are shared.

The more we take this seriously, the less unnecessary anxiety we’ll all experience on the road.

Respect Each Other

Paolo de Borja MANAGING EDITOR

All the previous points laid out point to one important thing — respect. Let’s learn to consider everyone who uses the road. Just like what the word suggests in a general sense, be present and thoughtful to those around us. I understand this is easier said than done, but I hope we don’t get tired of striving for the good.

ON THE EDGE

THE ANNIVERSARY ISSUE

“NOT TO GET ALL “EMO” AND ALL THAT, BUT ONE THING THAT SEEMS TO COME NATURALLY TO ME AND PERHAPS GENETICALLY AS MY FATHER, ELDER BROTHER KOOKIE DID IT TOO, WAS TO TEACH, PASSING ON THE KNOWLEDGE.”

Reeling in the Years

L

ooking back at the two decades of C! Magazine, it certainly brings on a whole gambit of emotions which has just added to the colors of my life. I was a young 40-year old race car driver helping my father revive circuit racing in Subic Bay. Exciting times, they were!

Then a couple of young and enthusiastic friends came over and talked to me about putting out a premium car magazine and if I would join them. I instead recommended my big brother as he always loved to read. It was the right thing, Kookie always had the passion for it.

It was fantastic! There had never been a car magazine of that caliber. To be honest, I thought it was a bit of a risky undertaking, and I suppose it was. But like most success stories, it was perseverance and determination that drove, and they surely had those.

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Georges B. Ramirez SENIOR EDITOR

I would join in during comparos or when testing cars with Kookie, and the one thing I could say is it was so much fun! Every year, they would come up with some new thing: a track day, an annual award night, car race, sailing, you name it.

Through the two decades, just like any child growing up I suppose, it went through a lot of spectacle and drama as well. It’s teleseries material-worthy for several seasons. Looking back with hindsight, it’s all good, each character completes the story and will always be a part of the story.

My role in C! Magazine has also evolved through the years. From an occasional test driver to a more regular editor, yet the relationship has remained constant. Not to get all “emo” and all that, but one thing that seems to come naturally to me and perhaps genetically as my father, elder brother Kookie did it too, was to teach, passing on the knowledge. I suppose that’s why in many ways, C! Magazine is not only a family but a part of mine.

Watching it go through all its trials and tribulations and still come out standing and in some sense “The last man standing” make me feel proud and warm to be a part of it. And what makes it strong are the people in it, every last one of the team, it is this that gives me certainty that it will continue to evolve in the years to come.

Bravo!

THE OG The team that set the foundation of C! Magazine; James H. Deakin, Nicholas J. Underwood, Carl S. Cunanan, Tito F. Hermoso, Kenneth Quintal, Paolo M.Puyat-Martel, Michelle Pritchard, Kevin C. Limjoco, Kookie Ramirez, and Miguel C. Bichara.

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2001-2005

THE EARLY YEARS At the time, a premium 100% Philippine owned car magazine had never been done before.

When asked about C! Magazine by the uninitiated, they always assume that C! Magazine is an international franchise backed up by a huge corporation because of the glossy cover with the impeccable photo of the latest car laid out in intricate attention to design with words to make you feel as close to the steering wheel as possible. The truth is, C! Magazine has always been homebrewed by enthusiasts backed up by passionate individuals that help piece everything together. To start a fire needs a spark, but that spark is no good if the flame isn’t taken cared of. Whether it is luck, skill, or dedication, C! Magazine wouldn’t have been possible if it weren’t for these fine individuals that banded together to begin The Ultimate Automotive Authority.

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2001-2005 THE EARLY YEARS

1

2

4

01 This was the catalyst, Miguel Bichara racing the winning Bridgestone Mazda Miata racecar tuned

by Car Shack on the Subic International Raceway in 2001.

3

02 The term “Comparo”, now widely used in the Philippines, began with C! Magazine.

03 A realization of the once unthinkable, comprehensively testing a varied collection of vehicles on the track 04 This is only the beginning of the adventures (and misadventures) of Kevin and James

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THE ANNIVERSARY ISSUE

5

6

7

05 Ken Quintal and Carl Cunanan driving the Venturi Fetish fully electric hyper roadster back in 2005 on Turn 5 Mirabeau Haute 06 The first sitdown with Horacio Pagani at the Pagani factory in Modena, Italy in 2005.

Kevin would then test the Zonda C12S moments after on the open road.

8

07 Michael Aguilar, Rene Nunez, and Bobby Unson in our largest Ferrari gathering ever 08 The C! Magazine launch issue #1 in January 2002

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2001-2005 THE EARLY YEARS

1

2

3

01 After testing the cars together, a group discussion is in order to collate the different perspectives.

02 Well before smartphones and the VBox, the C! team used clipboards, pen & paper, hand-held stop watches, tape measures, and were the first to use Race Technology AP22 accelerometers for testing since mid2001.

03 A collection of minds are essential for our comprehensive testing, it is very exhaustive but we love it!

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THE ANNIVERSARY ISSUE

4

5

6

7

04 Ken, Kevin, and James planning how they would engage with the Green Hell, the legendary Nürburgring Nordschleife in a derestricted BMW M6, BMW Z4 M Roadster, and Audi S4 in 2006 05 How can you not raise your hands in the air? Kookie Ramirez honing Carl Cunanan’s track skills at the Batangas Race Circuit

06 Michael Lhuillier chats with a fellow Porsche 911 enthusiast off a country road in Cebu 07 Kevin on his way to attack the 43° banked high speed track at the UTAC CERAM’s proving grounds in France in a Porsche GT3 RS

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2001-2005 THE EARLY YEARS

2

1

01 C! Magazine Issue #2 sold out every single copy in a week thanks to the expansive cover story of the Mitsubishi Lancer Evolution model family from I to VII photographed by the award-winning Gutsy Tuason.

02 Group photos require a group of photographers.

Amazing how things stay the same.

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THE ANNIVERSARY ISSUE

4 3

5

6 03 C! Magazine definitely has its foundation rooted in motorsport.

Our long-standing partnership with the Tuason Racing School of JP Tuason began with the Ford Lynx. C! Magazine, with two teams in two racecars, won 1 and 2 in the SIR Enduro 2003 in a 28car grid.

04 Rain or shine, it’s testing cars time!

05 A fairly common result from our testing, here James required the additional assistance from photographer Kai Huang to help free the Nissan Patrol.

06 Kevin waking the residents of Monaco at dawn in the epic Gumpert Apollo while James photographs the experience hanging out of a roadster driven by Ken!

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2001-2005 THE EARLY YEARS

1

2

3

01 When C! Magazine became part of the print giants of the Philippines. Ken Quintal with Manny Delos Reyes, Lorraine Belmonte, and Sari Yap.

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02 Back in the day, we were producing 3 magazines that catered to different lifestyles.

03 Capturing the energy, passion and essence of the automobile are fundamental in C!, and it can be the most laborious process, here is an example of our early tracking photography

THE ANNIVERSARY ISSUE

4

5

04 Ken Quintal and Christian von Koenigsegg discussing the future of hypercars at a time when the concept was new.

7

6

05 Technology may have changed but the spirit and conviction to provide only the very best in every medium has only grown. Here Ken and Kevin work on a layout with the Mediterranean sea in the background.

06 C! Magazine was born on the Subic International Raceway, and has been a hardcore motorsport supporter ever since.

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2006-2010

THE YOUNG GUNS Now that the foundations have been set, C! begins this chapter with the young and fresh minds of the youth. In hindsight, there is a reason why C! Magazine brings in such minds. For one, it is a sight to see someone enjoy working on his dream job. Another reason is that with youth comes energy. But most of all, these fine men ended up being the future foundation of the automotive journalism in the Philippines. This may have been their humble beginnings, but it is a joy to see them excel in where they are now.

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Here in C! Magazine, we are used to having convoys when we test as a group.

THE FIRST BATCH OF YOUNG BLOOD OF C! Chris Van Hoven (left), Vince Pornelos (upper right), and A.G. Puyat (lower right)

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2006-2010 THE YOUNG GUNS

1

3

2

01 The epic V10 battle between the Audi S6 driven by Andre D. Lhuillier and BMW M5 with manual transmission driven

by Kevin C. Limjoco!

Photographed by Victoria Vicente

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02 With our friends in the motorsport industry and their weapons of choice!

03 The young crew members of the C! Team with Rene De Guzman.

THE ANNIVERSARY ISSUE

4

5

6

04 Sito Senn and Jose Mari Ugarte with Don Luis Camus working on the Lola T70 racecar and Maserati Ghibli

05 The boys of C! having a good time after a long day of work

06 Fearing that we would loose James in one of our shoots as the human mount, we began to employ more intricate camera mounts.

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2006-2010 THE YOUNG GUNS

1

2

3

01 Outsourcing photography on our international shoots is rarely done, almost 98% of our photography abroad are done by the editors themselves.

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02 When you see someone working with a tripod like this, it’s basically a “Do Not Disturb” sign.

03 In order to take this scenic shot of Ken in the Porsche 911 Turbo in Jerez, Spain, Kevin literally bled to keep the bull at bay!

THE ANNIVERSARY ISSUE

4

5

04 The greatest Ferrari Forza gathering feature that we ever produced, there were so many models in the story that this picture literally shows only half of them!

05 The predecessor of the Tour de Cebu, was our “Nautical Runs,” the first was with the Manila Sports Car Club, the second, pictured here, was with Performance And Classic Enthusiasts (PACE) of Cebu.

6

06 To date, our largest gathering of Porsche’s with the Porsche Club of the Philippines.

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2006-2010 THE YOUNG GUNS

2 1

3

5

4 01 In between shoots are moments like these 02 TRS’s second batch of racecars from Ford was the Focus which we ran several C! Tarmac and C! Rally racing experiences with for readers and enthusiasts.

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6

03 Carl testing Steven Tagle’s fabulous BMW M3 (E46) in one of our huge BMW owners gatherings.

05 If there is a food stand, don’t be surprised to find an editor of C! nearby!

04 Kevin, Lindy Pellicer, Carl, and Mike Potenciano at the C! Awards

06 Famously, Kevin and James would go to great lengths to capture images for our magazine, now the whole team does too with video!

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THE ANNIVERSARY ISSUE

8

7

9

10 07 Chris and Vince taking a break while looking sharp in the C! uniform 08 The iconic MercedesBenz 300 SL in all it’s glory driven by Michael Lhuillier in Santa Monica, California.

11

09 The young guns of the C! Team awarded in the Tuason Racing School Autocross Competition 10-11 The Nürburgring is definitely the fountainhead for driving enthusiasts!

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With clipboards on hand, the C! Team was ready to spend the next few days driving hundreds of kilometers to test the hottest category of cars at the time: the compact car segment.

We always make it a point that when it is someone’s birthday in the C! Team, we celebrate it together like family.

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2011-2015

A GROWING FAMILY Crossing the decade mark really means something, especially for something that has never been done before: a homegrown Philippine car magazine. But we were more than just talking about cars, we did all that with passion and enthusiasm. With so much room to grow and improve, C! Magazine started to develop a growing family that not only gave opportunities for people to grow, but for said individuals to hone their skills and eventually make a name for themselves.

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2011-2015 A GROWING FAMILY

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2

3

01 We are definitely no strangers to the camera. Kevin awarding Horacio Pagani the C! Award for Supercar of the Year in person in Modena for the Pagani Zonda F. 02 The C! Team after a Christmas party

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03 Isabel and James in the Paris Auto Show with colleagues of the industry 04 Very few media around the world have been able to fully experience driving a Pagani, at C!, we have had the honor and privilege to have tested almost every model from the Zonda C12S to the Huayra Pacchetto Tempesta.

4

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5

7

6

05 Two generations of the Hyundai Genesis Coupe being tested by the C! team at the Clark International Airport runway.

06 The fun winning team of the Ford Focus Endurance race; Georges Ramirez, Beeboy Bargas, Ardie Lopez, and Neil Pagulayan

8 07 The C! Team with our fellow colleagues in one of the many trips in Thailand 08 We regularly produce extra pull-out minimagazines called supplements that require a full team of diverse talents.

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2011-2015 A GROWING FAMILY

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1

4

2

01 James and Kevin put in close to 1,000 kilometers in Italy on a Ferrari FF that ended in La Spezia before heading back to Maranello 02 Kevin and Isabel after being the first to cross the finish line in a bespoke 312 bhp Hyundai Genesis V6 Coupe in the first BOSS Ironman 1,200 kilometer 24hour challenge that included cars with motorcycles.

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03 James driving the Ferrari F430 Scuderia on the legendary Fiorano track 04 The C! Travel Supplement Team in the sand dunes of Laoag

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5

6

7

05 Behind every photo is a dedicated team to make sure that the photography is top notch while the article written is crafted to bring you as close to the experience as it can be.

06 Angel Rivero with our C! Racecar Ford Fiesta that was part of the Tusaon Racing School Fleet.

07 We get the quintessential AUV and compare it with the hottest MPV in the Philippines

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2011-2015 A GROWING FAMILY

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2

01 We were extensively testing the Toyota 86 and the Kawasaki Ninja on the twisting roads of Sierra Madre from sunrise to sunset. This is a testament to what we do here in C! Magazine.

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02 Dominic Ochoa with the C! Team. This was the 2nd time C! participated in the BOSS Ironman Challenge, this time with two teams, Isabel and Kevin were the third to cross the finish line in a Mercedes-Benz ML350 CDI, while James Deakin and Elbert Cuenca finished second in a BMW X1 sDrive18d.

THE ANNIVERSARY ISSUE

3

4

5

6

03 Getting car photos with crazy angles require awkward positions 04 A significant bonus of exploring our beautiful country is getting to experience the different provincial cuisines.

05 Cover shoots usually have us closely working with the manufacturer, and in secret 06 James Deakin in Southern Africa maximizing the abilities of the Ford Ranger over several South African countries.

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2011-2015 A GROWING FAMILY

1

2

3

01 At the time, this was the biggest compact car comparo wherein we got all the available compact cars on the market and took them to Clark Int. Speedway. They were then driven to what remains of Subic Int. Speedway where this photo was taken.

4

02 The C! Team deliberating in Subic for the annual C! Awards 03 This is one of our ways to measure trunk space. No, really!

04 The first head-to-head comparison test of the Toyota 86 against the Hyundai Genesis Coupe 2.0T, where we added a BMW 320d with a factory performance pack to the mix.

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THE ANNIVERSARY ISSUE

5

7

8

6

05 James and Kevin exploring the dynamic abilities of the Lexus IS-F against the beautiful landscape deep in Nevada.

06 Maynard, Jerel, and Nics enjoying the best of Baguio: Strawberry taho at the BenCab Museum.

07 This was a special edition Pagani Huayra that dynamically toured the UK and Europe that proudly displayed its accolades on its flanks that included C!

08 The C! Team making their presence felt!

9

09 Alan and Ardie on a photoshoot showing the C! Team how it’s done

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2016-2021

A NEW FRONTIER 20 Years later, so much of C! Magazine has changed. From a small group, it has turned into a well-oiled machine of professionals. From just a magazine, it has evolved to different media outputs that range from the web articles to videos. From just a handful of enthusiasts, the C! Team is now composed of different people with different interests and walks of life. But as much as we have embraced these changes, there are things that stay the same: our passion, integrity, and enthusiasm to provide The Ultimate Automotive Authority in whatever medium you consume.

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The C! Family all grown up! And dressed well we might add.

We will always have this innate desire to teach and pass on knowledge, especially to the younger generation as they are the ones who will shape the future.

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2016-2021 A NEW FRONTIER

1

01 The C! Team scattered with the other motoring journalists in Korea to test drive the future of SsangYong 02 Paolo preparing lunch with the Ford Everest on our Mid-Size SUV Comparo, where we took them off-road to see their capabilities and practicality.

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2

THE ANNIVERSARY ISSUE

3

5

4

03 We regularly feature vehicles that may not be launched in our country for extended periods of time, the longest we have kept an embargo for was close to three years!

04 Chris double checking the program of his Ford Ranger Raptor experience in South Africa

05 More than just the beautiful destinations, what makes our trips memorable are the men and women of the C! Team, knowing that we got each other’s back.

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2016-2021 A NEW FRONTIER

1

2

01 Paolo de Borja’s first day on the job: a 4-day trip driving up to Baler with the Isuzu D-Max and mu-X.

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02 Sometimes, our photoshoots are off the track, especially when it involves watches or people

THE ANNIVERSARY ISSUE

3

4

5

03 After a long day of testing and photography, we make sure to treat ourselves!

04 Christmas is the perfect time to go out and travel!

05 Humor is the best medicine in photoshoots that last for days.

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2016-2021 A NEW FRONTIER

1

2

01 To this day, one of our staples is to conduct comparos to make sure that our opinions are as objective as possible.

On this shoot, we were testing all the compact crossovers in their all-wheel drive configuration.

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02 Miguel Bichara dining at the C! Awards with Georges Ramirez and Chris Van Hoven with their better halves

THE ANNIVERSARY ISSUE

3

4 03 Thanks to drones, having group photos is now easy!

04 Part of a growing team is a growing set of equipment to make sure that our extensive tests are recorded as accurately as possible and are captured through the lens with as much clarity as it can be.

5

05 The extravagant on-location shoots may get the most attention, but the daily grind at the office by the entire C! team behind everything you see on print and on screens is what keeps the machines running.

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EXTRA TIME

THERE IS MORE TO LIFE THAN JUST CARS, SO WE GOT YOU COVERED ON THE OTHER THINGS THAT MIGHT INTEREST YOU.

Extra Electrified Living AVAILABLE CURRENT AN D N EAR FUTURE ELECTRIFIED SOLUTION S Words by

Kevin C. Limjoco

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EXTRA TIME

A

fter producing the special Extra Time feature on the “Burning” Issue on NonCombusted Alternatives to Cigarettes a few months ago, I realized that there were some details that I would want to further expound on as well as highlight a diverse sampling of new electrified solutions for mobility, recreation, exercise, and farming that are already available or will be available soon in our market.

As I mentioned in the previous “electrification” article, there has been a sweeping accelerated revolution of electrified products and solutions being applied to almost every aspect of our lives, that are well beyond the conventional programmable battery-operated devices like toys with artificial intelligence, devices for self-pleasure, and vacuum cleaners. This electrified revolution is principally driven by our collective reactions from the destruction of our universal environment, resource management, and financial concerns.

Let’s face it, if our environment was unscathed, with all our water sources and bodies together with the very air we all breath were all clean and wonderful, we wouldn’t have bothered engineering and immersing ourselves in the relentless pursuit for alternatives unless the efforts were for purely financial gains while the human race would have carried on with destructing our planet as if we had infinite resources and the earth magically healed itself on a daily basis without consequence.

Inspired by enjoying an IQOS in the open air by the beach, I gathered this particular selection of electrified products that include previously tested mobility solutions, like the Renault Twizy, to the near future manned VTOL racing aircraft, the exciting new Airspeeder.

The Renault Twizy 80 is a clever electric microcar that is an effortless two-person EV mobility alternative to a scooter. It has been stealthily sold, run, and supported independently throughout the archipelago through William Go’s Renault Twizy Philippines contact number (+63917) 854-7059, FB/IG/YT: @twizyph). Over 50 units have been sold already in just over a year with most deliveries being done outside of the Nation’s Capital Region. The sales outside of the metropolis makes more sense as you can enjoy the windowless little quadricycle more out in the countryside breathing the fresher air.

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Renault Twizy 80

Drift Motor Raptor 2.0

IQOS Photo: IQOS.com

The Twizy is so compact that deliveries are being processed through a Toyota HiAce with the seats removed and using custom ramps which easily allows the van to swallow the whole unit. The model number represents the top speed achievable. The standard top speed is actually 85 km/h which is honestly sufficient for its intended commuter purposes with a maximum of 100-kilometer range on a single full charge depending on how you drive it. William sells the very attractive Renault Twizy for P680,000.00 in multiple colors which comes with a 3-year LTO registration included in the price. The 6.1 kWh lithium-ion battery

is located underneath the front seat. 0 to 60 km/h is achieved in 8.6 seconds which sounds really slow but feels sufficiently quick on urban roads. The Twizy looks a lot faster than it actually is by design thanks to the Formula-E looking wheels that are mounted outside of the fuselage-looking body while the perspex panels on the doors allow you to see the front wheels and the road. Visibility is similar to riding a fullscale scooter. The Twizy uses a regenerative brake system that helps extend battery usage. Overall performance is fairly brisk and peppy, accompanied by the now familiar whine of the electric motor.

THE ANNIVERSARY ISSUE

Many dutiful electrified devices and solutions have been around for a long time.

The self-powered toothbrush, for example, has been around since 1954, the first electric boat was developed by the German inventor Moritz von Jacobi in 1839 in St Petersburg, Russia which carried 14 passengers at 4.8 km/h, demonstrated to Emperor Nicholas I of Russia on the Neva River, and commercially produced electric cars have been in use in Britain and North America since 1897 albeit as taxis. By 1893, the Elco company in the US began selling commercially available full production electric-powered boats. In the early 80’s, using an Elco-powered flat-bottom aluminum Jon boat was the only way to stealthily find the best fishing spots on the fresh and brackish waterways in Southern California where I would fish for Sunfish, Bass, and Trout with my grandfather. In modern times, Elco produces electric inboard and outboard engines that produce the equivalent of 5 hp to 250 hp.

With increasing regulations to preserve the environment, with the additional bonus of clean and silent propulsion, such electrified boats are fast becoming the only medium legally possible to operate in North American continental waters. Studies have consistently reported that if only 5 % of the approximately 13 million registered boats in the U.S. today were powered with electric motors, 1 billion pounds of CO2 emissions would already be eliminated. A report by IDTechEx shows that the market for hybrid and pure electric boats and ships will rise rapidly to over $20 billion worldwide in 2027 for consumer’s vessels. So, North America is not alone in the movement to switch to alternative forms of clean fuel. More and more fresh and brackishwater lakes and reservoirs have become “Electric-Power” bodies of water. Crafts with gas-powered motors have been banned.

Mandates such as these have caused more and more boaters to consider electric motors for their fishing boats, to continue enjoying their favorite outdoor sport at their preferred watering holes. We have to remember that more than half of the oxygen we breathe comes from the ocean, and keeping our bodies of water free from emissions, oil, and other pollutants are instrumental to ensuring the future of our water and air.

Famously back in 2012, the Tûranor PlanetSolar, a 115-foot long, 86-foot wide catamaran yacht powered by 537 square meters of solar panels, completed a 60,023

Drift Motors YPRO

Tûranor PlanetSolar

Superbike Champion TJ Alberto on the Lift 3 eFoil

kilometer circumnavigation of the Earth after 585 days without consuming any fossil fuel.

Cleverly, the name Tûranor, derived from J.R.R. Tolkien’s novel The Lord of the Rings, translates to “The Power of the Sun.” About a year later and after a motor refit, the Tûranor PlanetSolar broke its own record, crossing the Atlantic Ocean from Las Palmas to Saint Martin in the Caribbean in only 22 days, four days faster than what was achieved on the same route the year before.

To reduce hydro friction and increase both speed and range, some larger boats and new small watercrafts use hydrofoils. The Access Plus Group, known for being the distributors of Ducati, Indian, and BETA Motorcycles, as well as Polaris and Italjet in the Philippines is now selling the brilliant new LIFT 3 eFoil Explorer board for the SRP: P750,000.00.

The LIFT 3 eFoil Explorer is 5’9” long and 31” wide that can support weight up to

Ducati TK-01 RR

300 pounds and managed by a hand-held waterproof controller. The boards are built with highly refined steel tools to forge the carbon fiber parts at extreme temperatures.

The result is a unique marbled carbon fiber that is light and very robust. With a 90-minute full charge, the fully electric propelled LIFT 3 eFoil allows the rider to joyously work out his or her core for two solid hours at up to close to 50 km/h of speed depending on water conditions and if you can stay on!

Access Plus is also selling their new THOKpowered Ducati electric bicycles beginning with two models: the 22 kg. e-Mountain Bike MIG-S that utilizes a Shimano E8000 250-watt motor and 630Wh battery setup that supports speeds up to 25 km/h with 52 lb-ft (70 Nm) of torque priced at a SRP: P379,995.00 and the e-enduro TK01-RR that uses a Shimano EP8 featuring a higher maximum torque of 63 lb-ft (85Nm) and

Ducati MIG-S

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EXTRA TIME

maximum servo assisted ratio of 400% with a 630Wh battery setup that supports speeds up to 25 km/h with a 12-speed drive unit, Shimano XT 4-piston brakes, 180 mm Öhlins RXF 38 fork and Öhlins TTX shock absorber at a SRP: P499,995.00. (Interested buyers can call Arlene Peralta: (+632) 7954-5752 / (+63956) 291-9218, or AJ Maralit: (+63977) 843-5534)

Airspeeder

Ariihoe Tefaafana surfing the Lift eFoil

Drones for Farming

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The exciting all-new Airspeeder is designed with the concept of a global flying car racing series built by Alauda Aeronautics. The initial races are mostly limited by range. The race series has 10 pilots individually flying head to head in a circuit over the course of 30 minutes with two pit stops each. Each battery is supposed to allow around ten minutes of flying time. Pilots will switch speeders at regular pit stops. The Speeder uses a 500 kilowatt battery pack to power 8 high-powered electric motors. The lightweight aluminum and carbon fiber chassis with pilot weighs roughly 250 kg.

The flight control system provides automatic extra safety measures to protect the pilots by creating buffers between vehicles as they race head to head. The Speeder has an even greater power to weight ratio than an F1 race car with a top speed of 200 km/h. The two confirmed race venues for 2022 are supposed to be California’s Mojave Desert and the desert near Coober Pedy in South Australia. The racing will be done fairly low to the ground through pylons and air gates, similar to the Red Bull Air Races. Alauda Aeronautics is building its vehicles at its test facility Adelaide, Australia.

It is a very bold and supremely optimistic effort but I am thankful that the effort exists to encourage competitive development in this area of potential transport. Who knows, we all could be flying our own eVTOL machines in a decade’s time. The finance giant Morgan Stanley has supposedly suggested that flying cars could create a $1.5 trillion industry by 2040.

Even if drones have been used for farming for several years now around the world, it was only back in August 2018 at the PhilRice Central Experiment Station in barangay Malayantoc, Santo Domingo, in the province of Nueva Ecija during a Volkswagen Philippines media event, did we get to physically witness the brilliant optimization solutions applied to farming. To manage farms more efficiency and economically utilizing a combination of RBG cameras,

Drift Motor e-Scooter Streetray

Meep

Ninebot Gokart PRO

Segway Dirt eBike X160

Drift Motor YPRO

Weltmeister EX5

Banatti Green Falcon

thermal imaging, and multi-spectral imaging, drones can be purpose-fitted for aerial survey and mapping, security & surveillance, real-time plant health assessment, pest and fertilization control, livestock management, soil analysis, and so much more to increase productivity and crop yield in the agriculture industry. In some estimates, global food production will need to increase by between 60-100% over the next decade and we certainly do not want to double the world’s food production by clearing approximately one billion hectares of rainforest land, so precision agriculture is critical.

Popular industrial designer Christopher Paris Lacson has been tirelessly working on organically Philippine-inspired and sourced mobility solutions under his Meep and Banatti brands. With Meep, he is working on an elegant and practical public transportation replacement to the iconic Jeepney and with Banatti he has been able to produce a functioning all-electric motorcycle called the Falcon. The Falcon can be geared for city or highway use with top speeds ranging from 65 to 110 km/h, using a 3.3 kW 70Nm motor and 48V lithium-ion battery that fully charges from a household wall socket in 3 to 4 hours

for an estimated range of 60 road kilometers.

He is also working on a Banatti all-electric watercraft Banca alternative too.

Another great source of affordable high quality electrified mobility is through DRIFT MOTOR, located at the Valley Fair Town Center, Ortigas Avenue extension, Taytay, Rizal. (GM Bugayong: (+63917) 464-6222). Drift Motor has a comprehensive product list of very desirable fully electrified scooters and bicycles in multiple colors. The YPRO looks like a traditional modern two-person scooter that retails for P75,000.00, with full LED lighting, 2000w motor, 55-kilometer range, 6-10 hour charging time, and a top speed of 65 km/h. The awesome Raptor 2.0 electric fat mountain bike sells for P85,000.00, has a 50 km/h top speed, 60 kilometer range, uses a 500w motor to assist with the Shimano gearsets or power it all the way, has full LED lighting and takes between 4 to 8 hours to fully charge. For even more versatile mobility, Drift Motor also sells the e-Scooter Streetray which has 4-speed modes with a 35 km/h top speed, up to 75 kilometer range, weighs 22 kg., full LED lighting, 500w motor, and takes between 4 to 6 hours to fully charge for P39,000.00.

There are many all-new fully electrified EV

cars coming to our market to compete with the likes of Jaguar, Nissan, BYD, and Chery.

One brand in particular that I reckon should also find its way to our market is Weltmeister aka WM Motor. Weltmeister (which means World Champion in German) became the first Chinese EV startup to operate its own manufacturing facility back in 2016. With the promise of selling more affordable fullfeatured crossover solutions that are said to have acceleration from 0-100 km/h in less than 9 seconds with up to 520 kilometers (325 miles) of range on a single charge. I hope the brand does find its way to our market.

Segway Philippines has been around for years now selling the famous two-wheeled, self-balancing personal transporter. But now they too are offering a plethora of electrified mobility solutions from mountain bikes to gokarts and so much in between to make your head spin. The Ninebot Gokart PRO model has a range of up to 25 kilometers with a top speed of 37 km/h and sells for P97,999.75.

The Segway Dirt eBike X160 has a range of about 65 kilometers and has a top speed of 50 km/h and retails for P310,000.00. (Segway | Ninebot Philippines, Tel.: (+632) 8253-9050 Mobile: (+63961) 000-7301 / (+63977) 839-6005)

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EXTRA TIME

IQOS IQOS was recognized by the US FDA as fundamentally different from cigarettes because there is no combustion.

IQOS heats real tobacco and doesn’t burn it. It was authorized by the US FDA to be marketed in the US as it was deemed “appropriate to promote the public health” and is “expected to benefit the health of the population as a whole.”

Photo: IQOS.com

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“Quite different from electronic cigarettes, HTPs produce aerosols, still containing nicotine, using a battery powered heating system device. Based on studies, the amount of toxic substances a smoker gets is up to 95 percent less, compared to traditional tobacco smoking. Though HTPs may be considered a pragmatic middle ground for recalcitrant smokers, there is still some degree of addiction; hence, legislative and regulatory control measures are imperative, so as to prevent the youth and nonsmokers to be “seduced” into trying them.

However, these regulatory measures should not be more stringent than what are currently Nicotine Nicotine occurs naturally in tobacco. While addictive and imposed on tobacco smoking since it would not totally risk-free, nicotine is not the primary cause of smoking-related diseases. NCAs deliver nicotine, as this defeat the purpose of getting current smokers is one of the characteristics adult smokers look for in alternative products. Providing NCAs that are acceptable out of this deadly vice.”

— Dr. Raffy Castillo, Dr. Jade Reano, Dr. Marie Regala, and Dr. Reggie Arimando December 2021 issue of Cardiology and Cardiovascular Medicine

With our exploration with non-combustible alternatives to cigarette smoking in particular, there are some key points which we wanted to reemphasize because of its importance to both non-smokers and smokers alike.

The smoke from a burning cigarette contains over 6,000 chemicals, about 100 of which have been identified by public health experts as harmful or potentially harmful.

With the advancement in science and technology, noncombustible alternatives (NCAs) such as e-cigarettes, heated tobacco products (HTPs) like Philip Morris International’s IQOS, and snus have been developed for those adults who would otherwise continue to smoke.

When scientifically substantiated and manufactured under appropriate quality and safety controls, they can be a better choice than continued smoking.

The primary cause of smoking-related diseases is the harmful and potentially harmful compounds found in cigarette smoke. Most harmful compounds found in cigarette smoke associated with smoking-related diseases are produced when tobacco is burned. The high temperatures created by the process of burning tobacco cause the production of the majority and high levels of harmful chemicals detected in cigarette smoke. Noncombustible alternatives to cigarettes like IQOS, do not burn or combust tobacco and do generate smoke. NCAs produce an aerosol instead, which is fundamentally different to cigarette smoke because there is no combustion.

to adult smokers and satisfy their needs increases the likelihood that they will be able to switch completely and abandon cigarettes for good. Certain people, however, should not use products that contain nicotine, such as minors and pregnant women.

Smoke-free products

Adult smokers who would otherwise continue to smoke may choose to switch to less harmful alternatives. These products deliver nicotine sans combustion and provide a satisfying taste, ritual, and sensorial experience. There are various types of products within the NCA product category, including HTPs, e-cigarettes, snus, and oral nicotine pouches. Each type uses different methods to deliver nicotine without combustion. HTPs generate a nicotinecontaining aerosol by heating tobacco filled sticks to temperatures sufficient to release nicotine and flavors from the tobacco without reaching the burning point. E-cigarettes or vapes heat a liquid solution containing nicotine and flavors to produce an aerosol, which some call a vapor.

The scientific concept behind NCAs

As the burning of tobacco produces the vast majority of harmful chemicals in cigarette smoke, eliminating the burning process, as is the case with NCAs, means that the levels of harmful chemicals generated can be significantly reduced compared with cigarette smoke.

For NCAs to be successful in reducing population harm, it must be scientifically proven to be significantly less harmful than cigarettes and it should be satisfying for current adult smokers. Taste and rituals should be similar to smoking, sans the burning.

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EDITORIAL TE AM

D E PA R T M E N T

Behind one of the coolest jobs in the world are deadlines, writer’s block, exhaustive instrumented testing, total commitment to the craft, and long drives with photoshoots in between. It isn’t an easy job, but whenever a reader thanks C! Magazine for sound advice on their next car or motorcycle purchase, or upgrade, that is the true reward of being in the editorial team of C! Magazine whether full-time, a contributor, or a facilitator. These sample of men and women represent most of the team in the past 20 years.

Peter Lyon

Iñaki L. Araneta

Michael L. Lhuillier, Kim Liu, and James Deakin sharing driving techniques

Edrich Santos the forever trooper

THE ANNIVERSARY ISSUE

Hernan C. Mapua

Kookie Ramirez

First Time on the Track with Jose Mari Ugarte and Chris Van Hoven

Chris Tio

Andy Leuterio

Isabel N. Delos Reyes

Maynard M. Marcelo

Celine Lopez

Francis G. Pallarco

JP Carino

Dennis Chan

Matthew Marsh

Jude Morte fighting to stay ahead of James Deakin

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DEPARTMENT EDITORIAL TEAM

Sito Senn

Pia Guanio-Mago

Pia Boren

Michael S. Singh

Andre D. Lhuillier Mavelle Durian

JC Pulido III

Amir Kevin C. Limjoco with Rajah Matthew P. Yngson

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Jose Martin Revita

Frank De Castro

Joey Server

Weiman Wei

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Brando Rosales

Miguel Bichara

Angel Rivero

Richard Chikhani

Nico Ylanan

Andy Rodriguez

Alvin Dee

Maki Aganon

Telly Buhay

Boy Lu

Roscoe Odulio

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DEPARTMENT EDITORIAL TEAM

Jay Carrion

Kenneth Limjoco Jay Bautista

Camille Lu

Roland Brown

David Hardman

Jude Camus

Bryan de Perio

Ted Alberto

Mark Chuck Montecillo

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Mike Bondoc

Jondi Lacson

THE ANNIVERSARY ISSUE

Marc de Joya

James Mirasol

Warren Norton

Kookie Lim

Jimmy Barinaga

Jazel Llamas - Juanata

Jen Perey

Toe-Knee Acuesta

Edelyn Yanilla

James Aro

Jade Lazaro

Monch Gupit

Liam Talbot

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We, at Yokohama Tire Sales Philippines, are very happy that your company has completed twenty (20) successful years in the industry. We both started almost the same year and we have witnessed your growth and development as a group becoming one of the leading automotive media publishing companies in the country. We are grateful for becoming one of your partners as we were able to gain brand recognition in the market all thanks to your support. In fact, C! Magazine has become so successful that almost everything car-related story has been featured in your magazine. The credit for such achievement all goes to your hard working and dedicated team.

Congratulations, C! Magazine for reaching such great heights and we look forward for more accomplishments in the future as you continue to entertain and guide consumers, car enthusiast and motorists with your fun and informative editorials.

Sincere wishes, Yokohama Tire Sales Philippines, Inc.

These are the men and women behind the lenses that produce the wonderful automotive images that you have seen throughout the years. It

D E PA R T M E N T

PHOTOGRAPH Y

isn’t easy taking photos of cars, but these photographers make it look so effortless while enjoying their subject matter. With the guerilla style that we usually do here in C! Magazine, even we are amazed at the results these shutterbugs come up with!

James Deakin, Isabel N. Delos Reyes, Kevin C. Limjoco and Alan Sevilla

Above: Jerel Fajardo, Louie Karl Castillo, Simon Sproule, Kevin C. Limjoco and Inigo Roces

Gutsy Tuason and Kevin C. Limjoco

THE ANNIVERSARY ISSUE

Andy Rodriguez

Jerel Fajardo Ford Escort shoot by Anton Sheker

Andreas N. Delos Reyes

Paulo Ferrer

Randy Silva Netto

Isabel N. Delos Reyes

Juanito Vinluan

Kai Huang

Nickey Jones Bautista

Miguel Fabie III

Jordan Aparicio

Joey Yepez

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ytropS oiM

521i luoS oiM

ot nacS :revocsid

sivarG oiM

521i oiM xoreA oiM

,lavirra sti ecniS .senippilihP eht ni elytsefil TA eht dereenoip OIM ahamaY ehT .ecneirepxe gnidir onipiliF eht detavele taht snoitide fo edutitlum a dedivorp sah ti ledom eno rebmun eht sa ti detlupatac trofmoc dna ,ecnamrofrep ,elyts fo noitanibmoc stI .nwo sti fo erutluc a sah won taht sredir fo ytinummoc a dednapxe sah dna ssalc sti ni

Mio Sporty

Mio Soul i125

Mio Gravis

Mio i125 Mio Aerox

The Yamaha MIO pioneered the AT lifestyle in the Philippines. Since its arrival, it has provided a multitude of editions that elevated the Filipino riding experience.

Its combination of style, performance, and comfort catapulted it as the number one model in its class and has expanded a community of riders that now has a culture of its own.

Scan to discover:

It’s one thing to write and take awesome pictures, but it is a completely different task to put it all together so eloquently. It is C! Magazine’s Design Team that not only make our good photos great, but make the magazine a feast for the eyes to enjoy with their meticulous craftsmanship. When people ask why every C! Magazine issue is picture perfect, it’s thanks to the

D E PA R T M E N T

DESIGN TEAM

men and women of C! Magazine’s Design Team.

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DEPARTMENT DESIGN TEAM

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To keep C! Magazine running, it is no secret that we do need advertising and support. What the C! Advertising Team has fashioned throughout the years was not something of a “quid pro quo” setup. What the C! Advertising Team was able to build was an environment that allowed everyone to grow because we here at C! Magazine have a vested interest to make things

D E PA R T M E N T

ADVER TISING

better and brighter.

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DEPARTMENT ADVERTISING

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No matter how good of a product C! Magazine has become, it would have never gone as far as it has without a great marketing team. It isn’t easy to create an icon, especially considering that it has never been done before back in the day. But with C! Magazine’s marketing team, they turned this homegrown automotive magazine into The Ultimate Automotive Authority

D E PA R T M E N T

MAR KET ING

here in the Philippines.

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FR IEN DS OF C!

What is the best part about our job? Easy. It is the new friends we meet. The friends who have contributed greatly to our combined success by helping to create the magnificent experiences and opportunities that we share with you all. Whether it’s a launch event, a drive around our beautiful country, or a trip around the world: we are fortunate and glad to have made new friends along the way that share the same passion we do. Thanks to our friends of C! Magazine, we keep things real with the different perspectives we get to see in a global scale.

THE ANNIVERSARY ISSUE

Rene Nuñez

Charlie Cojuangco, Stefan Wolf, and Bobby Horrigan Hamming it up

Chris Lacson and James Deakin

CAD Race Team

Albert Martinez

Christopher Pagani

Chris Chilip and Cherina C. Sy at the Toyo Drift Competitions in Shanghai 2006

Chris Williams

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F RI E ND S OF C!

Danny Vasquez

Wolfgang Dürheimer, Kevin C. Limjoco, and Walter Röhrl

Dong Magsajo

Above: Felix Ang, Robert Coyiuto, and Lance Gokongwei at the Frankfurt Autoshow 2007

Senator JV Ejercito

Freddie Elizalde

EVO Greece and Philippines with Tiff Needell

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Datuk Sulaiman Rahman Taib

Dr. and Mrs. Jorg Breuer with Willy Tee Ten

Tammy Campos

THE ANNIVERSARY ISSUE

Sammy Liuson

Horacio Pagani

Ariel De Jesus

Kevin and James with Pacho Blanco, Loi Conception and Chris Tiu

Enzo Pastor

JP Tuason

Louie Banson, Cecilio Pedro, Felix Ang, Mic Rojas, and Boy Ochoa at Formula 1 Shanghai 2006

Felix Mabilog

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F RI E ND S OF C!

JP and Jeanette Tuason with Don Pocholo Ramirez and Mandy Eduque Sr.

Joby Tanseco

Kevin C. Limjoco, Isabel N. Delos Reyes, Congressman Chavit Singson, Riky Flores, and Wilbert Lim

Kevin C. Limjoco and Ken Quintal with Roland Gumpert and Horacio Pagani

Kevin C. Limjoco and Bingo Limcaoco

Lito German

Louie Ysmael is being hilariously creative on the F1 Shanghai track 2007

Matteo Torre

Ramon G. Villacorta, Mikko David, Marc de Joya, and members of the Mazda Miata Club

Mike L. Psinakis

Marisol Ramirez, Kevin C. Limjoco and Jose Mari Cuervo

Kevin C. Limjoco, Joel Sanvicente, Roberto Coyiuto III, and Spencer Yu

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Marc Tagle

Kevin C. Limjoco, Louie Ysmael, Derek Chiongbian and Ernie Lopez with the Marlboro Philippines team in Shanghai

THE ANNIVERSARY ISSUE

Gil Balderas

Toti and Joy Alberto

Bobby Orbe

Toti Alberto and Glen Aguilar

TRS Soccer Team

Senator Miguel Zubiri

Jutta Benz

Stuart Langager

Verena Wriedt with Ardie Lopez

Yuri Psinakis

Eddie Salonga

Joelle N. Villanueva and Ines N. Lobregat

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OUR DEEPEST GRATITUDE TO THE GENTLEMEN AND LADIES WHO HAVE CONTRIBUTED TO OUR SYMBIOTIC SUCCESS AND GROWTH OVER THE PAST TWO DECADES (Disclaimer: This is certainly not a complete list, our apologies)

Edrich Santos Richard Chichani Jay Bautista Emman San Pedro Randy Kreiger Junie Ledesma Cong. Charlie Cojuangco Robert Coyuito Joey Yepez Felix Mabilog Celine Lopez Kristine Santos Carl S. Cunanan Migs Rosales Dennis Uy Roland Brown James Mirasol Bobby Orbe Mike Potenciano Marife Manabat Rajah Matthew Pajares-Yngson Iñaki L. Araneta Levi Laus Chris Chilip Marc Tagle Verna Galope Camille Lu Karlo Samson Sophie Delos Santos Alvin Dee Pia Guanio-Mago Aldelm Ferriols Nene Sy-Quia James Aro Stefan Marcelo Andy Sta.Maria JC Pulido III Alex Isip Mikko Juangco Vince Pornelos Anthony Antolin Nickey Jones Bautista Katherine C. Limjoco Randy Silva Netto Martin Ursua Anika Salceda-Wycoco Martin Zialcita Steven Tagle Mandy Eduque

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Kookie Lim Chrizel Lacson Ted Alberto Jordan Aparicio Apa Ongpin Bert Casal Mark Goddard Paulo Ferrer Dominic Uy Felix Ang Noel Dela Merced Atty. Albert Arcilla Nicky Mariano Steven Yu JJ Pou Bong Hilario Spencer Yu Johnny Revilla Joel Jara Katherine S. Cunanan Yuri Psinakis David Hardman Daniel Lim Ronaline Villapando Queenie Dumaicos Anthony Lao Rene de Guzman Jovy Hernandez Leslie Tagle-Dinglasan Andréas N. Delos Reyes Jovy Gongora Romualdez Celie Ann Calisay Pia Boren Nico Ylanan Cesca Leonardo Dong Magsajo Ivan Carapiet Jeanette I. Tuason Mikko David Marlon Stockinger Fe Agudo Horacio Pagani Atoy Lim Llave Kai Huang Joseph Peter Calimbas Ardie O. Lopez Toto Labrador Warren Norton Albert Martinez

Mary Rose Peñalosa Corinne Lee Dino Directo David Murphy Feliciano Sherwin M. Miñon William Herrera Aileen Ronquillo John Marcelo Kenneth C. Limjoco Jeff Tan Alan Escaño Louie Ysmael Fil Gulfin Nico Lanuza Malca Villanueva Pamela Karla S. Biado Jondi Lacson Ines Lobregat Rona Ivy Samala Diana J. Limjoco Khristine May Berja Mark Gilbert Monch Gupit Caco Tirona Vincent Raphael Galvez Carlitos A. Morales Boy Lu Giovanni Frias Vince Socco Cong. Rachel Arenas Fely Charito Sarmiento Enzo Teodoro Marilen Candelaria Chris Tio JP Cariño Raymond Isaac Angel Michelle Marzan Oscar Medalla Rovilson Fernandez Gina Reyes-Richter TJ Manotoc Jay Lagdameo Merian Urdas Dennis Chan Bing Bang Dulce Eddie Salonga Joey Server Jun Vinluan Quito Jose

James H. Deakin Nick J. Underwood Richard S. Cunanan Ramon Zialcita EZ Ligaya Noelle Cruz Mike Aguilar Bartolo Grecia Bryan de Perio Mike Llorin Kim Liu Rita Kashinamilunda Michael L. Lhuillier Genette Garcia JV Colayco Marc De Joya Beth Lee Justin Uy Iñigo Roces Monica Legarda Nana Nadal Elsie A. Teofilo Jerome Abijay Matteo Torre Angelo Barretto Tinky Cabanatan-Cruz Frank de Castro Susana D. Cutamora Benedicto Coyiuto Millicent Castillo Ruben Rochelle Villanueva Roscoe Odulio Daniel Jose Alberto Casal Irene Martel-Francisco Dondi Almario Telly Buhay Wellington Soong Ferman Lao Jovino Fernando Morte Jose Martin Ursua Joselu Romualdez Anton Sheker Andy Leuterio Micmic Rojas Gil Balderas Ramon Villacorta Jazel Llamas Sammy Liuson

THE ANNIVERSARY ISSUE

Jimmy Barinag Robert RGT Tan Samantha Allison Serdeña Mavelle Durian Kookie Ramirez Manny Martinez Michael Mic-Mic Rojas Isabel N. Delos Reyes Arvin Lim Jardin Duran Malyn Bautista Marc Nelson Mikey Smyth Christian Recto Magpayo Willy Tee Ten Zennia Mariano-Aguino Margot Joaquin-Garcia Jose Mari Ugarte Leonard Vincent Ho Carlo Lee Maricar Parco Ernestine Eusebio Rose Gonzales-Corro Jennifer Perey Andres Briones Toe-Knee Acuesta Hernan C. Mapua Marilyn Colelorio Burn Co Anna Eterno Mariony Dela Cruz Keith Sundiang Jocas See JP Tuason

Andy Rodriguez Tammy Campos Michael S. Singh Isabel Cortes Jude Camus Jude Morte Annalyn Sabile-See Eric Tipan Jerel Fajardo Andre D. Lhuillier Agnes Dumantay Alan “Ranch” Sevilla Kenneth Quintal Maui Sanchez Glenn Tan Thomas Siy III Manny De Los Reyes Carby Salvador Mark Vargas Sito Senn Danny Isla Don Luis Camus Yeng Liggayu Chuck Montecillo Jay Aldeguer Eleazar Salcedo Don Galinas Tito Hermoso Danny Santiago Brando Rosales Edmund Araga Monica Lalaine Malabanan Miguel Bichara Angel Rivero

Richard Lee Pepon Marave Dominique O. Cerqueda Chyxz Marie Veruasa Dato Sri Sulaiman Rahman Taib Peter Lyon Francisco “Kit” Payumo AG Puyat Matteo Guidicelli Carlos Gono Jose Martin Revita Francisco Pacho Blanco Benedict Go Jong Arcano Jay Carrion Dominic Ochoa Lito German Alvin Uy Lindy Pellicer Kap Maceda Aguila Bob Shaw Jean Henri D. Lhuillier Scott “Gutsy” Tuason Keith Bryan Haw Paeng Batiguas Edelyn Yanilla Richard C. Joson Darlene Ilagan Michael De Castro Brian Afuang Miguel Fabie III Jason Ang Rissa Quiogue-Golloso Johnny Tan

Amb. Philippe J. Lhuillier Weiman Wei Anthony Parilla Benjie Bautista Miguel Mari Freddie L. Elizalde Kirby Quintal Shane Francisco Lisa S. Quintal Michelle Pritchard Toti and Joy Alberto Enzo Pastor Tonie Marie Algunas Jimboy Alvarez Joby Tanseco Maki Aganon Marie Lapira Matthew Marsh George Chua Jade Lazaro Rene Nuñez Ryana Fernandez Mike Bondoc Kay Hart Brent Co Raymond Rubio Tonette Lee Pocholo Ramirez Veron Gamboa Nana Clair-Borela Winiezen Matamorosa Anjielen Queliza

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It is with great honor and pleasure in behalf of everyone in Suzuki Philippines to be able to congratulate and acknowledge C! Magazine, for 20 brilliant years of marvelous work and long standing excellence in the industry. We are grateful to be working with one of the country’s most reliable publications admired and cherished by its readers and supporters. The caliber of which C! Magazine rightfully belongs to is one of the pillars that make up a strong automotive and motorcycle industry in the Philippines keeping it full of vigor and always in full throttle.

The voyage of C! Magazine’s rise to success to where it is now, is indeed an inspiration for all of us. May we all be inspired by their unwavering dedication, undeniable excellence, and most importantly, immeasurable passion towards their craft. Again, all the congratulations to C! Magazine, celebrating their 20th Anniversary. Suzuki Philippines is proud of your successes and triumphs as we look forward to stronger partnership and more victories destined to come your way.

Mr. Keiichi Suzuki Vice President and Automobile Division General Manager, Suzuki Philippines