LOT 4 2 S PYG L AS S L N . R A N CH O SA N TA F E , CA 9 2 06 7
Prepared for
E T LARA RE AL E STATE L P Prepared by
M ARTH A B ARRAGAN | REA LTO R® DRE 0 1 35 8280 MA RTHASA N DIEG O.CO M
HUNTER & MADDOX I N T E R N AT I O N A L R E A L E S TAT E
THE EXPERIENCE
O F A TRU E PRO FE S S I O N A L
Sales | Leasing | Property Management Certified Probate & Trust Specialist Raised in San Diego and with 20 years experience in the Real Estate industry, Martha has vast knowledge of the neighborhoods San Diego has to offer. Martha began her career in Real Estate as a Commercial Real Estate Agent, focusing on warehouse & office space. She then ventured into Residential Sales & Leasing. Her experience includes REO sales, Short Sales, Probate & Trust Sales, Property Management and HOA Management. Martha is a Certified Community Association Manager and a Certified Probate & Trust Specialist. Martha’s genuine concern for her clients best financial interest has earned her the reputation of an agent with integrity, professionalism, and exceptional customer service.
MARTHA BARRAGAN REALTOR® DRE 01358280
619.500.4046 martha@marthasandiego.com marthasandiego.com
THE STRENGTH O F OU R B RO K E R AG E
Based in Downtown San Diego, Hunter & Maddox International is one of the West Coast’s leading independent real estate brokerages. With a combined 50 years of experience the founders have been involved in both developing and closing luxury homes and condo towers in the San Diego market. With it’s headquarters in San Diego and affiliates around the world, no other real estate team understands the needs of home buyers and sellers--like Hunter & Maddox.
O U R D ISTINCT ADVAN TAG ES • • • • • •
High standard of excellence for quality & market expertise Independetly owned and operated Deeply rooted in the Downtown San Diego community Trusted to provide world class personalized service Commited to serving the needs of our clients Leaders in the San Diego Real Estate industry
49,349 C LI E NT CO U NTS *
$4+
B I LLI O N I N TOTA L SA LE S *
3,258
TR A N SAC TI O N S TO DATE * *As of December 2021
THE NETWORK
O F OU R TRUS TE D PRO FE S S I O N A L S FIR ST AM ERICAN
Title Transfer & Insurance Services
N GG | M ORTGAGE Mortgage Services
WELL S FARGO Mortgage Services
N EW VENTURE Escrow Services
JENNIF ER RILEY Transaction Coordinator
CA RLA JABER
Interior Designer & Property Staging
B R ENT HAYWOOD Professional Photography
SPEARHEAD M EDIA Professional Videography & Media
Every home has a story. Our In-House Marketing Team crafts a tailored marketing approach that is designed to tell your story through strategic marketing and extensive advertising across all channels of communication.
THE PHOTOGRAPHY
BU I LDS BU Y E R E M OTI O N & D R I V E S R E SU LTS Buyers rate photography as the most important feature when searching for a listing. Better quality images qualify your home for additional media exposure, more impactful marketing collatoral, higher placement on listing syndication websites, and increased views online
THE MLS
I S TH E K E Y TO E FFEC TI V E E X P OSU R E O U R COMM ITM EN T • • • • • • •
Skilled copywriting Detailed and accurate features Complete all searchable fields possible Up-to-date showing information Complete agent contact information Correct tract information, HOA, and community amenities Professional photography & drone shots
SA MPL E DES CRIPT I ON UNIQUE LAND DEVELOPMENT OPPORTUNITY! Located in the prestigious gated community of Spyglass, a guard-gated, private community of The Farms in Rancho Santa Fe. Turn your dreams into reality in this 4.5 acre lot, overlooking panoramic hillsides.. Build your ultimate dream Estate; there is plenty of space to get creative. Potentially subdivide the plot and build two estates. Preliminary architectural plans for a 10,000 sq ft. are available for viewing. This community offers an uncompromising distinction, as Rancho Santa Fe Farms is home to a top ranked golf course, The Farms Golf Club. The location is like no other. Have the best of both worlds, the privacy & seclusion, yet live close to all, freeways, schools, shopping, and an easy drive to the beautiful beaches of Del Mar and La Jolla. The Village at Pacific Highlands Ranch is only 3.8 miles away. Carmel Valley Community Center and Del Mar Highlands Town Center are a quick 18 minute drive.
THE VALUE OF VIDEO TO R E AC H A B ROA D E R AU D I E N C E WHY IT›S EF F ECTIVE • • •
Listings with video receive 403% more inquiries Video posts on Facebook have a 135% greater reach YouTube video consumption rises 100% year over year
P ROPERTY VIDEO + 3D VIRTUAL TOUR • • • •
Professional Property Video Shoot & 3D Scan Published to MLS, YouTube, and Vimeo Shared on Social Media, Syndicated Listing Sites, and Property Landing Page Agent contact information available for buyer inquiries
THE LANDING PAGE
TO S H OWC A S E YOU R PRO PE RT Y
The right landing page for your home will prove one of the most valuable marketing tools you can utilize. With the right positioning, prospective buyers can find all the details they are looking for. • • • • • • • • • • • • •
Search Enginge Optimized Mobile Optimized Custom Domain/URL Page-one positioning on Google search Generates traffic analytics Property photo gallery Property Video Tour 3D Virtual Tour Accurate property description and amenities Community information Map and directions School information Contact form
64 79S URF SID EL N .C OM
THE CAMPAIGNS TH AT D E LI V E R W H E R E IT M AT TE RS • • • •
Targeted email marketing to Broker & Client databases Social media posts optimzied with multiple photos, hashtags, videos and links for lead capture Inclusion in weekly Open House posts on all major social media sites to boost attendance (if applicable) Social media team stays up to date and shares best practices for eaching the largest audience
THE COLLATERAL
W H E R E Q UA LIT Y A N D D E S I G N M AT TE R • • • • •
Custom, stunning marketing brochures Quality design and material Targeted direct mail and delivery Digitized for emailing and sharing online Property flyer displayed in Brokerage window
THE RIGHT PRICE AT TR AC T BU Y E RS P RICING YOUR P ROPERTY COM PETITEVELY
will help generate the most activity from agents, and
A S K I N G PR I C E
15% A BOV E
1 0 % A BOV E
M A R K ET VA LU E
1 0 % B E LOW
1 5% B E LOW
PR I C IN G YOUR PR OPERT Y TOO H IG H
may make it necessary to drop the price below market value to compete with new, well priced listings.
% O F P OTE NTI A L B U Y E RS W H O W I LL LOO K AT TH E PRO PE RT Y 10%
30%
6 0%
75%
90%
B UYERS & S EL L ER S DETERMINE VALU E The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other properties sold in your area. Historically, your first offer is usually your best.
THE RIGHT PRICE
I S A LWAYS A H E A D O F TH E M A R K E T MAXIMIZE SALES PR IC E • • • •
A property generates the most interest when it first hits the market. The number of showings is greatetst during this time if it priced at market value. Starting too high and reducing the price later misses the excitement and fails to generate strong activity. Many homes that start high end up selling below market value.
& MINIMIZE TIM E ON MAR K E T • • • • •
The buying market has a short attention span. Pricing your home right the first time is key. Proper pricing attracts buyers. An overpriced house will not sell. We want to generate offers before the market moves on to newer listings.
AC TI V IT Y LE V E L
W H E N M OST O F F E RS ARE RECEIVED
0
2
4
6
8
10
W E E KS O N TH E M A R K E T
12
14
THE TIMELINE
OU R PL A N O F AC TI O N
Disclosure P
R EPO RTIN G & ESCR OW
Escrow Coordination of all Documentation
Bi-Monthly S
Professional Project Management
SH OW IN G S & O FFE R IN GS
Showing Inq
A DV ERT ISIN G
M A R K E T IN G
Custom Pro
Property Bro
Property Pro Disclosures
M A R K E T IN G STA RT- U P
Curb Appeal Landscaping Conltation, if needed Sign Listing Presentation
Repairs
Inspections
Professiona
1 MONTH
Packages Prepared for Prospective Buyers
Status Reports: Website Hits, Traffic, & Showings
Possible Offer(s) Presented by Qualified Buyers Negotiation of Offer(s)
quiries & Information Distributed
Negotiation of Contingency Removal(s)
Agent Email Blast
Listed with Leverage Global Partners
Featured in Newsletter
MLS Listing Syndication to 100+ Websites
Targeted Direct Mailer
Displayed on Brokerage Window
Cycle Repeats
Management of Final Details Signing of Documentation
Social Media Ads to Targeted Audiences Google Ads for Keyword Searches
Sign on Property Property on MLS
operty Website
ochure
Property Showings by appointment Agent will be present
ofile Book w/ s
al Photography, Video & 3D
2 MONTHS
3 -4 M O N T HS
POWERFUL DETAILS WITH EXPOSURE TO AUDIENCES THAT MATTER, THE NUMBERS SPEAK FOR THEMSELVES.
WSJ.COM
NYTIMES
& MANSION GLOBAL
.COM & INTERNATIONAL
178.6M
PROPGO LUXURY .COM
FINANCIAL-
JUWAI
TIMES .COM
.COM
91M
26.9M
11.3M
2.2M
51.2M
1.89M
2.05M
2.05M
2.8M
$242,000
53%
$235,000
AVG. HOUSEHOLD INCOME
INCOME $100K+
AVG. HOUSEHOLD INCOME
£206,000
$1.49M
GLOBAL READERSHIP North America, Europe, APAC, Latin America, Middle East
$2.80M
Top Cities where Chinese Buyers are searching from on Juwai.com: Beijing, Guangdong, Shanghai, Zhejiang, Jiangsu
MONTHLY PAGE VIEWS
MONTHLY SITE VISITS
AVG. HOUSEHOLD NET WORTH Top Visiting Countries United States, United Kingdom, Canada, Australia, India, Germany, Japan, Hong Kong, Singapore, France
MONTHLY PAGE VIEWS
MONTHLY SITE VISITS
MONTHLY PAGE VIEWS
MONTHLY SITE VISITS
AVG. HOUSEHOLD NET WORTH Top Visiting Countries United States, China, Hong Kong, United Kingdom, Japan, Taiwan, Singapore
MONTHLY PAGE VIEWS
MONTHLY SITE VISITS
AVG. HOUSEHOLD INCOME
£1.3M AVG. HOUSEHOLD NET WORTH
CHINESE CONSUMER VISITS PER MONTH
PROPERTY LISTINGS
Global Readership Americas, United Kingdom, Central Europe, Middle East, Africa, Asia Pacific
Data as of October 2019, as provided to LGP by Media Outlets.
THE LEVERAGE NETWORK
5,020 Agents OPERATING IN
WITH
SERVING
Offices
Markets
23 216 135
Countries
*Internal data as of January 2020
WITH LEVERAGE, YOUR AGENT HAS ACCESS TO STRATEGIC TOOLS AND RESOURCES THAT DELIVER MAXIMUM EXPOSURE FOR YOUR PROPERTY.
WE PROVIDE: Elevated Promotion Agents may feature properties on LeverageRE.com, a curated channel of real estate and lifestyle content, and promote them to a social media audience of 80,000+ followers In addition, Leverage’s dedicated Public Relations team seeks editorial placement in local and international media outlets for newsworthy properties represented by agents of Leverage.
Creative Expertise A creative team of designers, writers, social media experts, developers and printers are at your agent’s disposal to develop a personalized marketing strategy and create materials that engage today’s most discerning buyers.
A Powerful Community Leverage aligns more than 5,000 top producing real estate professionals across 130+ major markets worldwide to refer business and share innovative strategies and tactics market -to-market.
Relocation Connections Beyond the market coverage that Leverage has within its membership, Leverage’s relocation experts will match your agent with a Leveragequality firm in any location where you have a real estate need.
Visit LeverageRE.com for more information.
THE LEVERAGE ADVANTAGE 2020 | 5