645 Front St #711 - Mike Acker

Prepared for

DAVID DO LAN 645 F RO N T ST # 7 1 1 SA N DIEGO, CA 92 1 0 1 Prepared by

M IKE AC KE R | DRE 0 1 35 67 21 SDMETRO REA LTO R.CO M

HUNTER & MADDOX I N T E R N AT I O N A L R E A L E S TAT E

THE EXPERIENCE

O F A TRU E PRO FE S S I O N A L

Mike is passionate about helping his clients to find value opportunities and create equity growth with innovative planning and sustainable improvements. Working with both homeowners and investors, he treats each of his clients as a partner, during their search as well as after closing to help realize their goals. For those seeking a first home or a new home, he loves the challenge of helping his clients balance their home priorities and needs within a budget to find the best property --by searching various neighborhoods, property types, and financing options-- to realize an affordable and welcoming home oasis. His team of experienced local lenders will give you expert guidance with VA, FHA, renovation, and first time buyer loans. And when you need to sell your home, Mike enjoys helping his clients realize the highest possible return with targeted improvements in consultation with his team of design and staging partners, and expert home remodelers.

Mike is committed not only to the success of his clients, but also to the improvement of the neighborhoods where he lives and works. In 2015, Mike became an accredited LEED Green Associate and NAR Green certified Realtor.

Today, he shares this knowledge of sustainability and healthy homes to effect positive “green” improvements through homeowner educational programs.

In 2017 he became a member of the US Green Building Council’s Residential Committee and helps to organize its annual Green Homes Tour.

Mike is proud to have called San Diego home since 1993 and to have participated in the exciting redevelopment of downtown San Diego’s urban communities including Little Italy, Columbia, and East Village districts. He currently resides in North Park and loves spending free days in Balboa Park or the San Diego zoo.

MIKE ACKER

REALTOR®; Investment Specialist, LED Green Associate DRE 01356721 (619) 454-0620 sdmetrorealtor@gmail.com sdmetrorealtor.com

THE STRENGTH O F OU R B RO K E R AG E

Based in Downtown San Diego, Hunter & Maddox International is one of the West Coast's leading independent real estate brokerages. With a combined 50 years of experience the founders ain luxury homes and condo towers in the San Diego market. With it's headquarters in Downtown San Diego and affiliates around the world, no other real estate team understands the needs of home buyers and sellers--like Hunter & Maddox.

O U R D ISTINCT ADVAN TAG ES • • • • • •

High standard of excellence for quality & market expertise Independetly owned and operated Deeply rooted in the Downtown San Diego community Trusted to provide world class personalized service Commited to serving the needs of our clients Leaders in the San Diego Real Estate industry

48,749 C LI E NT CO U NTS *

$2,800

M I LLI O N I N TOTA L SA LE S *

2,856

TR A N SAC TI O N S TO DATE * *As of December 2019

We’re always in the neighborhood.

Conveniently positioned in the heart of Little Italy, Downtown San Diego’s most vibrant neighborhood, our prime location provides your property with exposure to thousands of unique potential clients - DAILY!

THE NETWORK

O F OU R TRUS TE D PRO FE S S I O N A L S FIR ST AM ERICAN

Title Transfer & Insurance Services

US BANK

Mortgage Services

WELL S FARGO Mortgage Services

N EW VENTURE Escrow Services

JOS E CASTANEDA Transaction Coordinator

N OVO INTERIORS

Interior Designer & Property Staging

B R ENT HAYWOOD Professional Photography

SPEARHEAD M EDIA Professional Videography & Media

Every home has a story.

Our In-House Marketing Team crafts a tailored marketing approach that is designed to tell your story through strategic marketing and extensive advertising across all channels of communication.

THE PHOTOGRAPHY

BU I LDS BU Y E R E M OTI O N & D R I V E S R E SU LTS Buyers rate photography as the most important feature when searching for a listing. Better quality images qualify your home for additional media exposure, more impactful marketing collatoral, higher placement on listing syndication websites, and increased views online

THE MLS

I S TH E K E Y TO E FFEC TI V E E X P OSU R E O U R COMM ITM EN T • • • • • • • • •

Skilled copywriting Detailed and accurate features Complete all searchable fields possible Up-to-date open house and/or showing information Complete agent contact information Correct tract information, HOA amenities Custom virtual tours and/or property video Complete agent remarks Professional photography with captions

SA MPL E DES CRIPT I ON Exquisite penthouse designed for the sophisticated urban dweller looking to live in the city, while maintaining the square footage of a single family home. Every inch of this home has been customized to create a true work of art. Residence features duel master suites, two dens, and a chef inspired kitchen, luxuriously outfitted with the finest custom furniture and finishes. The 35th floor offers 10 foot ceilings and wall-to-wall windows, flooding the home with natural light and dramatic views from every room.

THE VALUE OF VIDEO TO R E AC H A B ROA D E R AU D I E N C E WHY IT›S EF F ECTIVE • • •

Listings with video receive 403% more inquiries Video posts on Facebook have a 135% greater reach YouTube video consumption rises 100% year over year

P ROPERTY VIDEO + 3D VIRTUAL TOUR • • • •

Professional Property Video Shoot & 3D Scan Published to MLS, YouTube, and Vimeo Shared on Social Media, Syndicated Listing Sites, and Property Landing Page Agent contact information available for buyer inquiries

THE LANDING PAGE

TO S H OWC A S E YOU R PRO PE RT Y

The right landing page for your home will prove one of the most valuable marketing tools you can utilize. With the right positioning, prospective buyers can find all the details they are looking for.

• • • • • • • • • • • • •

Search Enginge Optimized Mobile Optimized Custom Domain/URL Page-one positioning on Google search Generates traffic analytics Property photo gallery Property Video Tour 3D Virtual Tour Accurate property description and amenities Community information Map and directions School information Contact form

B AYSID EPENTHOUSE .C OM

THE CAMPAIGNS TH AT D E LI V E R W H E R E IT M AT TE RS • • • •

Targeted email marketing to Broker & Client databases Social media posts optimzied with multiple photos, hashtags, videos and links for lead capture Inclusion in weekly Open House posts on all major social media sites to boost attendance (if applicable) Social media team stays up to date and shares best practices for eaching the largest audience

THE COLLATERAL

W H E R E Q UA LIT Y A N D D E S I G N M AT TE R • • • • •

Custom, stunning marketing brochures Quality design and material Targeted direct mail and delivery Digitized for emailing and sharing online Property flyer displayed in Brokerage window

THE RIGHT PRICE AT TR AC T BU Y E RS P RICING YOUR P ROPERTY COM PETITEVELY

will help generate the most activity from agents, and

A S K I N G PR I C E

15% A BOV E

1 0 % A BOV E

M A R K ET VA LU E

1 0 % B E LOW

1 5% B E LOW

PR I C IN G YOUR PR OPERT Y TOO H IG H

may make it necessary to drop the price below market value to compete with new, well priced listings.

% O F P OTE NTI A L B U Y E RS W H O W I LL LOO K AT TH E PRO PE RT Y 10%

30%

6 0%

75%

90%

B UYERS & S EL L ER S DETERMINE VALU E The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

Buyers make their pricing decision based on comparing your property to other properties sold in your area.

Historically, your first offer is usually your best.

THE RIGHT PRICE

I S A LWAYS A H E A D O F TH E M A R K E T MAXIMIZE SALES PR IC E • • • •

A property generates the most interest when it first hits the market.

The number of showings is greatetst during this time if it priced at market value.

Starting too high and reducing the price later misses the excitement and fails to generate strong activity.

Many homes that start high end up selling below market value.

& MINIMIZE TIM E ON MAR K E T • • • • •

The buying market has a short attention span.

Pricing your home right the first time is key.

Proper pricing attracts buyers.

An overpriced house will not sell.

We want to generate offers before the market moves on to newer listings.

AC TI V IT Y LE V E L

W H E N M OST O F F E RS ARE RECEIVED

0

2

4

6

8

10

W E E KS O N TH E M A R K E T

12

14

THE TIMELINE

OU R PL A N O F AC TI O N

Disclosure P

R EPO RTIN G & ESCR OW

Escrow Coordination of all Documentation Professional Project Management

SH OW IN G S & O FFE R IN GS

Bi-Monthly S

Showing Inq

Hosted Prop

A DV ERT ISIN G

M A R K E T IN G

Custom Pro

Property Bro

Property Pro Disclosures

M A R K E T IN G STA RT- U P

Staging & Landscaping Consultation Sign Listing Presentation

Repairs

Inspections home, pest, roof, city

Staging Professiona Pricing Reco

1 MONTH

Packages Prepared for Prospective Buyers

Status Reports: Website Hits, Open House Traffic, & Showings

Possible Offer(s) Presented by Qualified Buyers Negotiation of Offer(s)

quiries & Information Distributed

Negotiation of Contingency Removal(s)

perty Showings

Agent Email Blast

Listed with Leverage Global Partners

Featured in Newsletter

MLS Listing Syndication to 100+ Websites

Targeted Direct Mailer

Displayed on Brokerage Window

Cycle Repeats

Management of Final Details Signing of Documentation

Social Media Ads to Targeted Audiences Google Ads for Keyword Searches

Sign on Property Property on MLS Broker’s Tour Open House Weekend

operty Website

Hosted Property Showings

ochure

ofile Book w/ s

al Photography, Video & 3D ommendation

2 MONTHS

3 -4 M O N T HS

POWERFUL DETAILS WITH EXPOSURE TO AUDIENCES THAT MATTER, THE NUMBERS SPEAK FOR THEMSELVES.

WSJ.COM

NYTIMES

& MANSION GLOBAL

.COM & INTERNATIONAL

178.6M

PROPGO LUXURY .COM

FINANCIAL-

JUWAI

TIMES .COM

.COM

91M

26.9M

11.3M

2.2M

51.2M

1.89M

2.05M

2.05M

2.8M

$242,000

53%

$235,000

AVG. HOUSEHOLD INCOME

INCOME $100K+

AVG. HOUSEHOLD INCOME

£206,000

$1.49M

GLOBAL READERSHIP North America, Europe, APAC, Latin America, Middle East

$2.80M

Top Cities where Chinese Buyers are searching from on Juwai.com: Beijing, Guangdong, Shanghai, Zhejiang, Jiangsu

MONTHLY PAGE VIEWS

MONTHLY SITE VISITS

AVG. HOUSEHOLD NET WORTH Top Visiting Countries United States, United Kingdom, Canada, Australia, India, Germany, Japan, Hong Kong, Singapore, France

MONTHLY PAGE VIEWS

MONTHLY SITE VISITS

MONTHLY PAGE VIEWS

MONTHLY SITE VISITS

AVG. HOUSEHOLD NET WORTH Top Visiting Countries United States, China, Hong Kong, United Kingdom, Japan, Taiwan, Singapore

MONTHLY PAGE VIEWS

MONTHLY SITE VISITS

AVG. HOUSEHOLD INCOME

£1.3M AVG. HOUSEHOLD NET WORTH

CHINESE CONSUMER VISITS PER MONTH

PROPERTY LISTINGS

Global Readership Americas, United Kingdom, Central Europe, Middle East, Africa, Asia Pacific

Data as of October 2019, as provided to LGP by Media Outlets.

THE LEVERAGE NETWORK

5,020 Agents OPERATING IN

WITH

SERVING

Offices

Markets

23 216 135

Countries

*Internal data as of January 2020

WITH LEVERAGE, YOUR AGENT HAS ACCESS TO STRATEGIC TOOLS AND RESOURCES THAT DELIVER MAXIMUM EXPOSURE FOR YOUR PROPERTY.

WE PROVIDE: Elevated Promotion Agents may feature properties on LeverageRE.com, a curated channel of real estate and lifestyle content, and promote them to a social media audience of 80,000+ followers In addition, Leverage’s dedicated Public Relations team seeks editorial placement in local and international media outlets for newsworthy properties represented by agents of Leverage.

Creative Expertise A creative team of designers, writers, social media experts, developers and printers are at your agent’s disposal to develop a personalized marketing strategy and create materials that engage today’s most discerning buyers.

A Powerful Community Leverage aligns more than 5,000 top producing real estate professionals across 130+ major markets worldwide to refer business and share innovative strategies and tactics market -to-market.

Relocation Connections Beyond the market coverage that Leverage has within its membership, Leverage’s relocation experts will match your agent with a Leveragequality firm in any location where you have a real estate need.

Visit LeverageRE.com for more information.

THE LEVERAGE ADVANTAGE 2020 | 5