Prepared for
AS H LEY AN D RYAN GAN J I 1199 PACIF IC HWY 1803
Prepared by
MIK E ALTH O F | D R E 0 12 45962 A LTHOF U R BA NLIVING.COM
HUNTER & MADDOX I N T E R N AT I O N A L R E A L E S TAT E
Expert in the downtown market TO P R E A LTO R F O R S A N D I E G O ’ S F I N E S T H I G H - R I S E S
26
Years of experience in leasing, sales and marketing
2%
Consistently in the top two percent of properties sold Downtown
17
Years as long-term, downtown resident
Mike Althof is a San Diego Real Estate Agent offering 26 years of experience in real estate sales and marketing. Specializing in seller representation, he has represented owners in over 1,050 property sales and 2,000 leases, since his start in 1996. As a long-term resident of The Grande, in downtown San Diego, he is committed to the community and has a wealth of neighborhood knowledge at your disposal. REAL ESTATE HIGHLIGHTS: • Consistently in top 2% of properties sold Downtown since 2003 • #1 in total units sold downtown for 2006 • Top 1% sales since 1997- Nationally • 6 Consecutive Years Chairman’s Circle with Prudential California Realty • 2003 Legend’s Award Recipient (5 Years Chairman’s Circle) • 2008 Legend’s Award Recipient (10 Years Chairman’s Circle) • 1996 Rookie of the year, San Diego Wide (Top # Homes Sold & Commission) PRIOR EXPERIENCE: • Marketing & Sales Director for Atria (Downtown-149 unit-Condo Development) • Marketing & Sales Director for The Heights (Carmel Valley-Condo Development) • Bosa Development, Inc. Leasing Agent w/ over 80 properties sold or rented in Electra, Legend and Bayside • Pinnacle International, Inc. Marketing and Sales of properties in Pinnacle Museum Tower • Owned & operated California Landscape Construction and Kaiser Construction Company 17 years • 7 Years with Prudential California Realty- La Jolla • 7 Years with Prudential California Realty-Downtown • 5 Years with ARG Realty Group (Downtown) • 2 Years with Carrington Real Estate Services, Inc. • 5 Year with Hunter and Maddox International Real Estate, Inc.
MIKE ALTHOF
A LTH O F & ASSO CI AT ES 619-417-5766 mike.althof@gmail.com AlthofUrbanLiving.com DRE 01245962 LET'S C O N N E CT /mikealthofrealtor
@mikealthofrealtor
The Strength OF OUR BROKER AGE
Based in Downtown San Diego, Hunter & Maddox International is one of the West Coast's leading independent real estate brokerages. With a combined 50 years of experience the founders have been involved in both developing and closing over $4 billion in luxury homes and condo towers in the San Diego market. With it's headquarters in Downtown San Diego and affiliates around the world, no other real estate team understands the needs of home buyers and sellers--like Hunter & Maddox.
O U R D I S T I N C T A DVA N TA G E S • • • • • •
High standard of excellence for quality & market expertise Independently owned and operated Deeply rooted in the Downtown San Diego community Trusted to provide world class personalized service Committed to serving the needs of our clients Leaders in the San Diego Real Estate industry
49,349 CLIENT COUNTS*
$4+
BILLION IN TOTAL SALES*
3,258
TR ANSAC TIONS TO DATE* *As of December 2020
We’re always in the neighborhood. Conveniently positioned in the heart of Little Italy, Downtown San Diego’s most vibrant neighborhood, our prime location provides your property with exposure to thousands of unique potential clients - DAILY!
The Network
OF OUR TRUSTED PROFESSIONALS FIRST AME RI CAN Title Transfer & Insurance Services
U S BAN K Mortgage Services
W E LLS FARG O Mortgage Services
NEW VE NTURE Escrow Services
J E NNI F E R RI LE Y Transaction Coordinator
CARLA JABE R Interior Designer & Property Staging
BRE NT H AYWOOD Professional Photography
S PE ARH E AD ME DIA Professional Videography & Media
Every home has a story. Our In-House Marketing Team crafts a tailored marketing approach that is designed to tell your story through strategic marketing and extensive advertising across all channels of communication.
The Photography
B U I L D S B U Y E R E M O T I O N & D R I V E S R E S U LT S Buyers rate photography as the most important feature when searching for a listing. Better quality images qualify your home for additional media exposure, more impactful marketing collateral, higher placement on listing syndication websites, and increased views online
The MLS
IS THE K E Y TO EFFEC TIV E E XP OSURE OUR COMMITMENT • • • • • • • • •
Skilled copy writing Detailed and accurate features Complete all searchable fields possible Up-to-date open house and/or showing information Complete agent contact information Correct tract information, HOA amenities Custom virtual tours and/or property video Complete agent remarks Professional photography with captions
SAMPLE DESCRIPTION Exquisite penthouse designed for the sophisticated urban dweller looking to live in the city, while maintaining the square footage of a single family home. Every inch of this home has been customized to create a true work of art. Residence features duel master suites, two dens, and a chef inspired kitchen, luxuriously outfitted with the finest custom furniture and finishes. The 35th floor offers 10 foot ceilings and wall-to-wall windows, flooding the home with natural light and dramatic views from every room.
The Value of Video TO RE ACH A B ROAD ER AUDIEN CE WHY IT IS EFFECT I V E • • •
Listings with video receive 403% more inquiries Video posts on Facebook have a 135% greater reach YouTube video consumption rises 100% year over year
PR OPERT Y VIDEO + 3D V I RT U A L TOU R • • • •
Professional Property Video Shoot & 3D Scan Published to MLS, YouTube, and Vimeo Shared on Social Media, Syndicated Listing Sites, and Property Landing Page Agent contact information available for buyer inquiries
The Landing Page
TO SH OWC ASE YO U R PRO PERT Y
The right landing page for your home will prove one of the most valuable marketing tools you can utilize. With the right positioning, prospective buyers can find all the details they are looking for. • • • • • • • • • • • • •
Search Engine Optimized Mobile Optimized Custom Domain/URL Page-one positioning on Google search Generates traffic analytics Property photo gallery Property Video Tour 3D Virtual Tour Accurate property description and amenities Community information Map and directions School information Contact form
B AY S I D E L U X U RYC O N D O . C O M
The Campaigns
T H AT D E L I V E R W H E R E I T M AT T E R S • • • •
Targeted email marketing to Broker & Client databases Social media posts optimized with multiple photos, hashtags, videos and links for lead capture Inclusion in weekly Open House posts on all major social media sites to boost attendance (if applicable) Social media team stays up to date and shares best practices for reaching the largest audience
THE COLLATERAL The Collateral W H E R E Q UA LIT Y A N D D E S I G N M AT TE R
W H E R E Q U A L I T Y A N D D E S I G N M AT T E R • • • • •
Custom, stunning marketing brochures • Custom, stunning marketing brochures Quality design and material • Quality design and material Targeted directdirect mail mail and and delivery • Targeted delivery Digitized for emailing andand sharing online • Digitized for emailing sharing online • Property flyer displayed in Brokerage window Property flyer displayed in Brokerage window
The Right Price AT T R A C T S B U Y E R S P RI CI N G YOUR P ROPE RTY COMPE TI TI VE LY
will help generate the most activity from agents, and
ASKING PRICE
15% A BOV E
1 0 % A BOV E
M A R K ET VA LU E
1 0 % B E LOW
1 5% B E LOW
P R I C I N G YO U R P R O P E R T Y TO O HI GH
may make it necessary to drop the price below market value to compete with new, well priced listings.
% OF POTENTIAL BUYERS WHO WILL LOOK AT THE PROPERT Y 10%
30%
6 0%
75%
90%
B U YERS & SELLER S D ET ERMINE VA LUE The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other properties sold in your area. Historically, your first offer is usually your best.
The Right Price
I S A LWAY S A H E A D O F T H E M A R K E T MA XIMIZE SALES P RI C E • • • •
A property generates the most interest when it first hits the market. The number of showings is greatest during this time if it priced at market value. Starting too high and reducing the price later misses the excitement and fails to generate strong activity. Many homes that start high end up selling below market value.
& MINIMIZE T IME ON M A RK ET • • • • •
The buying market has a short attention span. Pricing your home right the first time is key. Proper pricing attracts buyers. An overpriced house will not sell. We want to generate offers before the market moves on to newer listings.
AC TI V IT Y LE V E L
W H E N M OST O F F E RS ARE RECEIVED
0
2
4
6
8
10
W E E KS O N TH E M A R K E T
12
14
The Timeline
OUR PL AN OF ACTION
Disclosure P
R EPO RTIN G & ESCR OW
Escrow Coordination of all Documentation Professional Project Management
SH OW IN G S & O FFE R IN GS
Bi-Monthly S
Showing Inq
Hosted Prop
A DV ERT ISIN G
M A R K E T IN G
Custom Pro
Property Bro
Property Pro Disclosures
M A R K E T IN G STA RT- U P
Staging & Landscaping Consultation Sign Listing Presentation
Repairs
Inspections home, pest, roof, city
Staging Professiona Pricing Reco
1 MONTH
Packages Prepared for Prospective Buyers
Status Reports: Website Hits, Open House Traffic, & Showings
Possible Offer(s) Presented by Qualified Buyers Negotiation of Offer(s)
quiries & Information Distributed
Negotiation of Contingency Removal(s)
perty Showings
Agent Email Blast
Listed with Leverage Global Partners
Featured in Newsletter
MLS Listing Syndication to 100+ Websites
Targeted Direct Mailer
Displayed on Brokerage Window
Cycle Repeats
Management of Final Details Signing of Documentation
Social Media Ads to Targeted Audiences Google Ads for Keyword Searches
Sign on Property Property on MLS Broker’s Tour Open House Weekend
operty Website
Hosted Property Showings
ochure
ofile Book w/ s
al Photography, Video & 3D ommendation
2 MONTHS
3 -4 M O N T HS
The
LEVERAGE ADVANTAGE
WELCOME TO THE MOST INNOVATIVE NETWORK IN THE GLOBAL REAL ESTATE MARKET.
LeverageRE.com is a modern real estate platform that promotes properties from leading agents, teams, and brokerages worldwide. From public relations to digital and social media to targeted advertising, Leverage strategically promotes our members’ listings to a relevant international audience. Leverage affiliates have been vetted and trusted with the exclusivity of being the sole representative of their markets within the Leverage Network. Together, our members sell more than $20 Billion in real estate on an annual basis. Your agent is engaged in this community and is able to serve your real estate needs locally or anywhere outside of your market. With Leverage, your agent is allied with top producing real estate professionals and the most respected media outlets worldwide so that your property can receive maximum exposure to an international audience. We invite you to visit our website or contact us to learn more.
ANNALISA POVLOCK President Annalisa.Povlock@LeverageRE.com LeverageRE.com
THE LEVERAGE ADVANTAGE 2022 | 3
629.4M
149.6M
POWERFUL DETAILS WITH EXPOSURE TO AUDIENCES THAT MATTER, THE NUMBERS SPEAK FOR THEMSELVES.
WSJ.COM
NYTIMES
& MANSION GLOBAL
.COM & INTERNATIONAL
178.6M
PROPGO LUXURY .COM
FINANCIAL-
JUWAI
TIMES .COM
.COM
91M
26.9M
11.3M
2.2M
51.2M
1.89M
2.05M
2.05M
2.8M
$242,000
53%
$235,000
AVG. HOUSEHOLD INCOME
INCOME $100K+
AVG. HOUSEHOLD INCOME
£206,000
$1.49M
GLOBAL READERSHIP North America, Europe, APAC, Latin America, Middle East
$2.80M
Top Cities where Chinese Buyers are searching from on Juwai.com: Beijing, Guangdong, Shanghai, Zhejiang, Jiangsu
MONTHLY PAGE VIEWS
MONTHLY SITE VISITS
AVG. HOUSEHOLD NET WORTH Top Visiting Countries United States, United Kingdom, Canada, Australia, India, Germany, Japan, Hong Kong, Singapore, France
MONTHLY PAGE VIEWS
MONTHLY SITE VISITS
MONTHLY PAGE VIEWS
MONTHLY SITE VISITS
AVG. HOUSEHOLD NET WORTH Top Visiting Countries United States, China, Hong Kong, United Kingdom, Japan, Taiwan, Singapore
MONTHLY PAGE VIEWS
MONTHLY SITE VISITS
AVG. HOUSEHOLD INCOME
£1.3M AVG. HOUSEHOLD NET WORTH
CHINESE CONSUMER VISITS PER MONTH
PROPERTY LISTINGS
Global Readership Americas, United Kingdom, Central Europe, Middle East, Africa, Asia Pacific
Data as of October 2019, as provided to LGP by Media Outlets.
THE LEVERAGE NETWORK
5,020 Agents OPERATING IN
WITH
SERVING
Offices
Markets
23 216 135
Countries
*Internal data as of January 2020
WITH LEVERAGE, YOUR AGENT HAS ACCESS TO STRATEGIC TOOLS AND RESOURCES THAT DELIVER MAXIMUM EXPOSURE FOR YOUR PROPERTY.
WE PROVIDE: Elevated Promotion Agents may feature properties on LeverageRE.com, a curated channel of real estate and lifestyle content, and promote them to a social media audience of 80,000+ followers In addition, Leverage’s dedicated Public Relations team seeks editorial placement in local and international media outlets for newsworthy properties represented by agents of Leverage.
Creative Expertise A creative team of designers, writers, social media experts, developers and printers are at your agent’s disposal to develop a personalized marketing strategy and create materials that engage today’s most discerning buyers.
A Powerful Community Leverage aligns more than 5,000 top producing real estate professionals across 130+ major markets worldwide to refer business and share innovative strategies and tactics market -to-market.
Relocation Connections Beyond the market coverage that Leverage has within its membership, Leverage’s relocation experts will match your agent with a Leveragequality firm in any location where you have a real estate need.
Visit LeverageRE.com for more information.
THE LEVERAGE ADVANTAGE 2020 | 5