Lobe Magazine: An Ever-Evolving Success Story

Lobe Magazine:

an Ever-Evolving Success Story

Since its inception in 2006, Lobe Magazine’s primary goal has been to raise awareness about hearing health. As a society, it is essential that we grow and leave behind old stereotypes about hearing. With the proliferation of media sources, we’ve become overinformed and misinformed at the same time; it’s hard to know whether the information we’re receiving is reliable and true.

Lobe Magazine features stories that come from authentic sources. It’s a Quebec magazine that’s been available free of charge for over 15 years. It has a circulation of over one million copies per year, with issues being published three times a year. Its short, easy-to-understand articles are meant for all readers. The professionals practicing in Lobe clinics write content and want to share their knowledge with the public through the magazine.

How Does the Magazine Allow the Professionals Practicing in Lobe Clinics to Share their Knowledge?

By Raising Awareness:

ª Offering free* hearing health consultations and tests

ª Sharing the warning signs of hearing loss ª Educating people about the possible causes of hearing loss

*Permanent offer.18 and over.

Through Prevention:

ª Identifying the risks of noise exposure ª Raising awareness about the consequences of noise exposure ª Promoting hearing protectors ª Educating people about ways to reduce noise in the classroom ª Promoting early hearing screening

Through Information:

ª About various subjects like presbycusis, tinnitus, and ear infections ª About the various hearing solutions and technological innovations on the market ª About strategies for improving communication

A Changing Visual Identity

In 2009, Lobe Magazine received a visual makeover, starting with its issue featuring the band Simple Plan. Since then, we’ve interviewed many notable figures like racing driver Alexandre Tagliani. Not to mention beloved Quebec personalities such as Émily Bégin, France d’Amour, and Ingrid Falaise. And of course, Marie-Josée Taillefer, ambassador for Lobe clinics and hearing health, adds her personal touch to the magazine with her editorials.

We've interviewed many notable figures

Where Can You Find Lobe Magazine?

The digital version is released in the Customer Account portal a few days before it’s made available to the public!

Access your customer account directly on lobe.ca! 1 | Open the camera on your mobile device. 2 | Point the camera lens at the QR code above. 3 | Open the link that pops up.

You can also find physical copies of the magazine at various partners and in all Lobe clinics.

Finally, the annual subscription lets you receive the year’s three issues right at home. You just have to pay the postage.

The professionals practicing in Lobe clinics want to share their knowledge and raise awareness in all aspects of hearing health. By contributing to Lobe Magazine, they want to make a difference in the lives of people affected by hearing loss.

If you have any doubts about the quality of your hearing, don’t hesitate to make an appointment for a free* hearing health consultation.

*Permanent offer. 18 and over.

Annick Rousseau

Specialized educator practising in Boisbriand

References: - Lobe Magazine, Volume 14, Number 2, 2021, https://issuu.com/cliniques_ lobe/docs/en-magazine-v14n022 - University of Montreal, “Papyrus: Institutional Repository”, https://papyrus.bib. umontreal.ca - Online: https://novalux.ca>s=lobe