A Vision of the Future Inspired by our Values

The path of the professionals practicing in the Lobe clinics has always been marked by its core values, especially crea-

tivity, novelty, and commitment. These values are reflected in our unique approach, but also in our constant efforts to recognize each patient as a person when providing care.

From our very beginning, we took the gamble of complete-

ly rethinking the traditional approach to hearing health, and it’s safe to say it was a success! By bringing together all hearing health professionals (ENTs, audiologists, audioprosthetists, and speech-language pathologists) under one roof, we have developed our own distinctive model. In the past, people who needed hearing health care had to visit several different offices to be seen by professionals, but no more. This centralization that we offer has proven to be wonderful for patients.

We are driven to find new ways to serve people better, so the services our clinics provide have expanded over time. For instance, we have added a new type of professional:

the specialized educator. We have been working with them for several years now, since they reflect our constant concern for patients’ well-being and our desire to provide personalized care.

Throughout their careers, the professionals practicing at Lobe clinics make a point of seeing each patient as an

individual and committing to providing treatment that is tailored to each person’s unique needs. Specialized educators are an important part of that mission; they provide a human touch to patients’ care and help make sure that they are getting all the help and support they need.

By making hearing health care more accessible, collaborative, and person-centred, our unique model has consistently set us apart and made us a leader for more than 20 years.

Naturally, we intend to continue our efforts to remain an essential resource for hearing health and communication, and that involves staying on the lookout for new technologies and opportunities. The lightning-quick digital transformation of our 60 clinics1 and the 2020 addition of virtual appointments in the wake of the pandemic both reflect our desire to constantly improve our network and find new ways to better serve and reach our patients. As we celebrate our 20th anniversary, it is our set of values that continues to guide our vision of the future. Through their commitment, optimism, networking, novelty, exactitude, creativity, and tenacity, professionals practicing in the Lobe clinics continue to C-O-N-N-E-C-T and improve people’s quality of life. In addition, our constant drive to innovate, the involvement of our partners and network, and above all, our incredibly passionate and hardworking team allow us to look towards this new chapter with optimism and determination.

Like our past, our future will be driven by a constant desire to think outside the box and reinvent ourselves—for the benefit of everyone’s hearing health.

Martin Cousineau

President and CEO of Lobe clinics

Reference: 1. Le Nouvelliste, “Lobe est prête pour l’avenir”, https://www.lenouvelliste.ca/2021/01/23/lobe-est-prete-pour-lavenir6fcf7dc828c074f3a077bf5b9c77f276