The digital marketing landscape has over the years undergone tremendous transformation and for those businesses that haven’t really been able to keep up with it have been losing customers in the market. While many still look up to the traditional means of marketing, influencer marketing is one such strategy slowly gaining great popularity in the industry. Influencer marketing which is today a trending strategy for promoting business is steering new means of branding and promotion. Businesses are now approaching Influencer marketing companies in Mumbai for campaigns and business promotions.