Clif Bar All-Aspirations Report 2015

feed your

ADVENTURE ALL ASPIRATIONS ANNUAL REPORT

2015

WE’RE ON A

GROUP RIDE

Welcome to the 2015 All Aspirations Annual Report As many of you know, Gary and I had the unique opportunity to live and work out of Italy this year, something we’ve always wanted to do. Our home was in a little town in the Veneto near the mountains, where we could cycle every day and host friends, family, and our Clif family for many amazing group rides. Cycling continues to teach us lessons that apply to life and work, and I made it a point to observe what it means to be on a group ride.

Cycling in a group of five or more means there are lots of people to talk to, which can be nice on a long bike tour. It’s fun to hear the stories that bubble up. There are dynamics between people both positive and…well, mostly positive. You can share an inspiring moment, a view, or something else that brings you joy. You can feel the struggles people have with a mountain pass and watch the playfulness of coasting down a hill. If something goes wrong, you have fun fixing the problem. You can agree to race up a hill or tell each other to go ahead with the understanding that you’ll wait at the top. There’s a trust that you’re watching out for each other. We rode with people who had different fitness levels, diverse amounts of cycling experience, and various abilities to commit to group riding.

Riding alone has advantages too. No distracting conversations. You don’t have to bother with someone else’s schedule or pace. You don’t have to wait if someone needs food or encouragement or help with a mechanical issue. Of course these things can happen to you too—you may have to deal with those problems alone and it may not be easy.

For me the best group experiences are the ones where we all agree on the goal. We share in the trust that we won’t leave each other stranded and that we’ll celebrate together at the ride’s end. This past year there were times that I felt so bonded to my fellow riders I never wanted to stop. I wanted to continue to wake up every day and ride together. Funny how that happened, I didn’t expect it.

I think that Clif Bar & Company is on a really good group ride. It’s the kind of ride that stays together.

Fitness levels aren’t as important as keeping your sense of humor in a hard situation, and kindness trumps first one to the top. We encourage each other and share the weight of our packs to help the group stay together. We listen and share stories. We build trust by always watching out for the other riders. When it’s our turn to pull in the line we do our best to keep a good pace, but not too fast, for we want to let everyone keep the draft until it’s their turn to ride out front.

Kit and Gary Owners and Chief Visionary Officers Clif Bar & Company

Kit, Gary, and Sparky

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At Clif Bar & Company, we gauge our success on not one but five bottom lines.

We have come to call them our Five Aspirations.

Sustaining Our Business, Our Brands, Our People, Our Community, and the Planet.

An Incredible Team for the Adventure Ahead As a kid, I remember watching my dad get ready for work. Every morning he’d come downstairs in a shirt and tie, rush through his breakfast and then, reluctantly, head out the door. At the end of the day, he couldn’t wait to get home so he could reconnect with his family and the things he cared about. He had two identities—one for the office and one for home. And, as hard as he worked, his company never got the great stuff my dad had to offer because he never had a chance to share the things that mattered to him.

The question is not how well do we divide and balance our work life and our personal life—the question is how do we stay whole? How do we stay engaged with the things we love and that inspire us—not just when we are at home, but all of the time? How do we stay curious, expand our horizons, and be our best selves every day?

Coming to work at Clif Bar is not just about supporting the company’s purpose, it is also about finding our own, bringing it to life, and sharing it with others. In addition to the Five Aspirations, we also have the Five Ingredients: Create, Connect, Inspire, Own It, and Be Yourself. The Ingredients seem simple, but they are not arbitrary—rather, they are carefully chosen words and phrases that remind us that how we come to work is as important as the work we do. The Ingredients encourage us to shine as individuals, to listen to each other, and to connect with one another through our values, ideas, and points of view. They also give us a chance to put our mark on the world and on Clif Bar. They are a big part of the magic that we have here at Clif Bar—these Ingredients keep us thriving as a community.

In 2016, we will more than double in size with the addition of two bakeries, and I’m thrilled to welcome hundreds of new people to our Clif Bar family. As our family grows, so too will the connections we share and our ability to grow our business and impact through the Five Aspirations. There will also be more chances to run and ride together, to volunteer together, to play music together, to eat amazing food together, and to celebrate together.

I have never been more excited about what lies ahead for Clif Bar than I am right now. And, with so many smart, generous, and determined people working together, we have an incredible team for this new adventure.

Together we are going to accomplish extraordinary things!

Kevin Cleary CEO Clif Bar & Company

Kevin, left, and his dad, Tom, at the pumpkin patch in Novato, California

WE’RE WORKING TO RUN

A DIFFERENT KIND OF COMPANY the kind of place we’d want to work, that makes the kind of food we’d like to eat, and that strives for a healthier, more sustainable world— the kind of world we’d like to pass on to our children. – KIT CRAWFORD

our

BUSINESS BUILDING A RESILIENT COMPANY, INVESTING FOR THE LONG TERM

ORGANIC

Growing at Home and Abroad In the grocery channel, CLIF Bar continues to keep pace with the growth of the health & lifestyle bar category, which is impressive for a brand that was born on a bike more than 20 years ago. This ongoing success reflects a growing number of CLIF consumers as well as the public’s increasing interest in organic and nutritious food.

PURCHASED TO DATE

637

MILLION POUNDS

CLIF Kid ZBar had a breakout year with strong growth fueled by continued distribution expansion in both the grocery and club channels. LUNA began to build momentum behind its gluten free recipes, and LUNA Protein and CLIF Builder’s continued to benefit from the protein trend.

20%

On the international front, Clif Bar & Company grew substantially— 63% in Canada due to the continued growth of both CLIF Bar and Builder’s and the launch of ZBar and Clif Organic Trail Mix Bar. Our products now hold a 38% share of the Canadian health & lifestyle bar category, with CLIF Bar being the #1 energy bar in Canada.

In addition, Clif now exports to 18 countries across Europe, Asia, and Australia.

1O-YEAR COMPOUNDED ANNUAL GROWTH RATE

MARKET SHARE

Growth in the Grocery Channel (as tracked by Nielsen) BRAND

CLIF Bar LUNA & LUNA Protein CLIF Builder’s CLIF Kid ZBar

IN THE HEALTH AND

GROWTH RATE

21% 11% 11% 31%

LIFESTYLE BAR CATEGORY

Top to bottom: Brenna, Steve, David, and Jennifer

33%

Big News in Twin Falls Construction of Clif Bar’s Twin Falls bakery has been progressing at a rapid pace since we broke ground in late March 2015. Slated to begin baking in the spring of 2016, our 275,000-square-foot, state-of-the-art, LEED Certified facility aims to raise the bar in energy efficiency, waste reduction, and sustainable design. Built with Clif’s newest employees in mind, it maximizes the use of natural daylight, offers health and wellness amenities, and enhances the workday experience through a host of biophilic design principles. We can’t wait to welcome 200 new people to the larger Clif family!

In 2015 we bought more than 115 million pounds of organic ingredients, which brings our total purchase of organic to date to 637 million pounds.

The U.S. faces a shortage of young people choosing to farm. Learn more about the problem and some solutions from one of our organic raisin farmers, whose familyfarming tradition is now into its fourth generation at Clif Bar’s online Farmers Speak series.

115

120

Organic ingredients (million pounds)

Our Growing Commitment to Organic

110 100 90 80 70 60

million pounds

Investing in Organic

50 40 30 20 10 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

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our

BRANDS CREATING BRANDS WITH INTEGRITY, QUALITY, AND AUTHENTICITY Our foods are crafted to meet a variety of energy needs—sustained energy for a long bike ride, quick energy during a half marathon, or snacksized energy to fuel life’s ongoing adventures.

Clif Sustains People on the Move Team Clif Bar athlete Scott Jurek ran his way into history last summer, covering the entire 2,189-mile Appalachian Trail in a record 46 days, 8 hours, and 7 minutes.

How many CLIF foods did it take to fuel that adventure?

Team Clif Bar athlete Steph Howe won the 100-mile Western States Endurance Run in 2014 and placed third in 2015.

“During a 16-hour day,” Scott says, “I’d eat eight to 10 CLIF SHOT gels; six to seven packages of CLIF Bloks, three to four Organic Trail Mix Bars, one to two CLIF Bars, and six Organic Energy Food products.”

Team Clif Bar athlete Matt Hunter rides into the backcountry in British Columbia.

WHAT TO EAT WHEN: http://clifbar.com/text/which-sports-nutrition-is-right-for-me

CykelScramble: The Totally Awesome Bike Relay Race and Festival Where Anything Can Happen and Probably Will

The inaugural CykelScramble took place at the Marin County Fairgrounds on September 26, 2015. Inspired by Gary and Kit’s love of cycling, CykelScramble featured an unforgettable day of bike relay racing on a custom-built, first-ofits-kind obstacle course set beneath beautiful Mount Tamalpais.

Thousands of spectators cheered on 240 athletes in sixty teams.

Thousands of spectators cheered on 240 athletes in 60 teams.

CLIF BAR is

Tommy Caldwell Rocks History

*

*According to the Harris EquiTrend poll, which measures and compares the brand health of more than 1,500 brands in over 50 categories.

BRETT LOWELL

NUMBER 1 among energy bars

On January 14, 2015, Team Clif Bar athlete Tommy Caldwell and climbing partner Kevin Jorgeson completed what is arguably the most difficult ascent in the history of rock climbing: The duo remained on Yosemite’s El Capitan for 19 days, climbed 3,000 vertical feet, and completed the first free ascent (using ropes only to catch falls) of the Dawn Wall.

Boston Marathon Welcomes CLIF as an Official Sponsor In 2015 CLIF Bar became the Official Sports Nutrition Food of the Boston Marathon and the Boston Athletic Association (B.A.A.).

“We could not be more excited to welcome CLIF Bar into our family of official sponsors,” said B.A.A. executive director Tom Grilk.

“When we look for new partnerships, we look for those which provide and enhance the experience for our runners, and share our mission for improving health.…CLIF Bar meets all of that criteria, and then some.”

NUTRITION: http://clifbar.com/hubs/nutrition

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our

BRANDS

5SUGAR GRAMS OF

LUNA: New Look and Less Sugar LUNA has a fresh new look as well as three new flavors with five grams of sugar and seven grams of protein. Based on the latest research and requests from our LUNA fans, we also reduced the amount of sugar in existing LUNA flavors. But how to do that and still keep LUNA’s well-loved flavor and texture? Lead product developer Maja Toft said, “We didn’t know if it could be done— in less than 12 months. It was great teamwork, a very positive atmosphere and no sharp elbows.”

Sugar reduced by 25% in existing LUNA flavors.

25%

LESS SUGAR VS. ORIGINAL*

*Sugar reduced 23% in Blueberry Bliss and Caramel Nut Brownie.

TO DATE LUNAFEST HAS RAISED NEARLY

Meet LUNA Pro Team World Champion Catharine Pendrel The LUNA Pro Team is one of the most successful, longest-running teams in the history of professional mountain bike racing and LUNA Pro Catharine Pendrel is a great example of how the team does it.

Catharine has won: • 2 world championships • 2 Olympic Games • 2 overall individual World Cup titles • 7 Canadian national championships • and she’s heading to the Rio Olympics in 2016

$3M FOR WOMEN’S

NONPROFITS

LUNAFEST Celebrates 15 Years of Promoting Women’s Views and Voices LUNAFEST is our national fundraising film festival that showcases short films by, for, and about women. In honor of the festival’s 15th anniversary, we asked Dr. Stacy L. Smith at USC’s Annenberg School how LUNAFEST fits into the bigger picture of contemporary film. Smith’s research makes it clear why LUNAFEST matters: Women make up more than 50% of the U.S. population, but less than 25% of the leads in the top-grossing films. Compare LUNAFEST’s 115 films to date with the 100 top-grossing films of 2014: LUNAFEST

Top grossing

% of female characters

63%

28%

% of films with female narrators

79%

21%

% of films with female leads or co-leads

81%

21%

Dr. Stacy L. Smith, voted one of the most influential people in Los Angeles in 2015 by LA Weekly, presented her findings at the 2015 world premiere of LUNAFEST.

CLIF Kid: Come Out to Play Not long ago, outdoor play was part of life and with every tree we climbed and person we tagged, we were sharpening our skills. But over the years, childhood has become an indoor sport. Instead of play we have distractions: smart phones, televisions, computers, video games. The childhood obesity rate is also on the rise. So what to do?

We can reclaim play: Simple. Creative. Free. Play.

LEARN MORE ABOUT THE IMPORTANCE OF OUTDOOR PLAY AT www.clifbar.com/cliftv/come-out-to-play-its-time-to-take-childhood-back-outside

An organic baked whole grain snack made with a nutritious blend of carbohydrates, fiber, protein, and fat to maintain kids’ energy.

At our annual Epiphany Ride, kids played outside, hiked, biked, and Clif Bar’s Stephanie W. even offered horseback rides. (Oliver was one of the lucky kids to saddle up!)

The CLIF Kid Pact

Zfruit and Zfruit & Veggie: You can have your fruits and your veggies too.

• Made with organic whole grains • Vitamins and minerals that are important for kids • Right portion size for kids • None of the no-nos (No high fructose corn syrup. No hydrogenated oils. No synthetic preservatives. No artificial flavors. Zero grams trans fat.)

Kids of all ages were welcome at CLIF Bar’s CykelScramble.

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our

PEOPLE WORKING SIDE BY SIDE, ENCOURAGING EACH OTHER, OUR COMPANY IS OUR PEOPLE Adventures Inspired by Gary and Kit Last June seven lucky Clifsters joined Gary and Kit on a biking adventure through their favorite routes in the Dolomites. They spent nine inspiring days jiving together while also reaching individual physical feats: pacelining through rainstorms, coasting down through towns and vineyards, and pumping up several gorgeous passes—in all, over 320 miles, more than 30,000 vertical feet, and plenty of room for noshing on gnocchi and gelato.

In September a second group of employees joined Gary and Kit for a variation of the Italian cycling adventure—they covered 600 miles and climbed 66,800 feet in nine days, consuming massive amounts of prosciutto, cheese, and espresso along the way. There was rain, snow, long steep climbs, perfect pavement, and beautiful scenery. Each day concluded with beer, wine, and an incredible meal where they swapped stories and photos from their day in the saddle.

Five fearless Clif ladies—Connie, Shirin, April, Ashley, and Serena— and their intrepid guide, Lydia, set out on an adventure of a lifetime through Yosemite’s backcountry (an employee tradition that Gary and Kit started in 2014). Over eight days and 45+ miles—through rain, hail, blisters, and sore feet— they carried 40-pound bear canisters full of cheese and bacon, swam through amazing waterfalls, did yoga each morning, and experienced Upper Slide Canyon’s beautiful sunsets.

HIRING FROM WITHIN

Picture Our People After 24 years in business, Clif Bar keeps growing: We ended 2015 with 411 people.

Our staff is 41% male and 59% female, and women fill 45% of leadership positions.

Ethnic minorities make up 26% of Clif people and our average age is 41.

We look forward to welcoming our new bakery employees in 2016!

Every year Clif Bar offers employees an athletic competition stipend, and this year Dai and 12 other Clifsters took part in the Spartan Race World Championships in Tahoe, California: 14.8 miles with 30+ obstacles, including a cold-water swim and lots of burpee penalties.

At Clif, our

CULTURE MATTERS

53 PEOPLE TOOK NEW JOBS WITHIN THE COMPANY

FOR THE 8TH YEAR IN A ROW,

CLIF WAS RECOGNIZED AS

ONE OF THE TOP 20 BEST PLACES TO WORK

10,541 TRAINING HOURS Mark, Chelseah, Linda, Lashunda, and more than a dozen other Clifsters celebrated! With the ruling for gay marriage coming through just a couple of days before the parade, this was the most historic SF Pride yet! #lovewins #CLIFwins.

Gus and Colleen keep it cool, Clif-style!

Clif Bar’s international team dressed the part at our annual Halloween costume and talent competition—one of the best yet.

No snow? No problem!

Noah, Karrie, Kris, Christina, Meryl, Katie, and more than 100 other Clifsters found ways to celebrate during our annual company ski trip.

On our annual company-wide Epiphany Ride, Tiffany and a friend joined close to 300 Clifsters who cycled in support of the California valley fire recovery.

11

our

COMMUNITY PROMOTING HEALTHY, SUSTAINABLE COMMUNITIES, LOCAL AND GLOBAL “¡Through the simple act of extending a hand, not just once in a while but as a regular part of life, we are changed as individuals and as a company.”

–¶Kit Crawford Clif Bar & Company Named Outstanding Corporate Philanthropist The East Bay Leadership Council recognized Clif Bar as its 2015 Outstanding Corporate Philanthropist (100–500 employees), citing among other things, the company’s dynamic volunteer efforts: “Clif employees collectively donated 10,993 volunteer hours to 333 nonprofit organizations. In the East Bay alone, 4,534 volunteer hours were donated to 120 nonprofits…. The East Bay is a better place because of Clif Bar & Company’s exceptional commitment to raising the bar for philanthropy in our region.”

As part of our annual company-wide day of service, more than 300 Clif employees volunteered at AdamsCrest Farm and Richmond High School to benefit Urban Tilth, a nonprofit that cultivates agriculture in west Contra Costa County. Clif people weeded, planted, painted, and built raised garden beds, picnic tables, and bee fencing.

(Right: a farm volunteer and Clif’s Jennifer H. make sure everything’s on the level.)

CFO Rich B. hard at work.

10,993 $52M VOLUNTEER HOURS

95% PARTICIPATION RATE

IN CASH AND PRODUCT

DONATIONS OVER PAST 12 YEARS

Clif GreenNotes gives musicians tools and funds to advocate for causes they care about.

This year Andy Bothwell, aka Astronautilus, performed at the Food Group—a full-service food bank that focuses on increasing access to healthy food—to raise funds for the nonprofit group and to raise awareness about hunger in the U.S.

Clif Bar Spearheads $10 Million to Fund Five Endowed Chairs in Organic Plant Breeding

$7.5M $7.0M $6.5M

Donated Value

$6.0M $5.5M

Donations at Work

$5.0M $4.5M $4.0M $3.5M $3.0M $2.5M $2.0M $1.5M $1.0M $.5M

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

■ Product ■ Cash

2015 product donation: $2,211,353 2015 cash donation: $4,892,280

Clif Bar’s 2014 product donations reflect our response to an unprecedented number of requests from relief agencies and food banks.

Dr. William Tracy was recently named the UW-Madison Clif Bar and Organic Valley Chair in Plant Breeding for Organic Agriculture.

Clif Bar is funding the nation’s first endowed chair focused on plant breeding for organic crops, the UW-Madison Clif Bar and Organic Valley Chair in Plant Breeding for Organic Agriculture. We’re now working with other organizations to raise the remaining $8 million by 2020 to fund four more chairs.

“Organic farming really isn’t farming like your grandpa used to. It’s not just little boutique farms doing a couple acres of veggies. There’s a much bigger picture out there; organic has the potential to be a major catalyst for positive change, improving our environment and the quality of food for consumers,” says Matthew Dillon, director of agricultural policy and programs. “But organic needs to continue to innovate to achieve these greater goals.” And the new endowed chairs will help organic agriculture grow into a healthier food future.

Growing Partnerships for Change This year marked the eighth anniversary of In Good Company®—our turnkey, multi-company community service program—with projects in the South Bronx and Stanislaus National Forest.

To date, 449 volunteers from 48 companies have joined forces to work on 21 different projects, supporting local nonprofits in locations including New Orleans, West Oakland, and the Gulf Coast.

13

our

PLANET CONSERVING AND RESTORING OUR NATURAL RESOURCES; GROWING A BUSINESS THAT WORKS IN HARMONY WITH THE LAWS OF NATURE Building a Greener Supply Chain: Making Progress Toward Our 50/50 Goal The White House recognized Clif Bar as a leader in renewable energy thanks to our plan to create a greener supply chain by 2020. We’re asking 50 of our key supply facilities to use at least 50% green power for the electricity they use to make Clif products.

How are we tackling this? Clif hired an expert in renewable energy procurement and finance to provide free consulting to supply chain partners who provide us with our ingredients, packaging, products, and logistical services. Our consultant helps our partners achieve their goals in ways that make business sense for them.

The results? To date, six progressive supply chain partners have jumped on board to make green improvements in nine facilities. They’ll be using a combination of onsite solar arrays and purchased wind power to achieve their goals.

We’re looking forward to more conversations, more commitments, and more clean energy in 2016. The 50/50 model is designed so that climate solutions make good business sense for all kinds of companies and can easily be scaled. Together we can start global cooling.

77%

The Multiple Benefits of Organic Organic agriculture delivers multiple benefits for people’s health and the planet’s health. Due to our 2015 purchases of organic oats and soybeans, our two largest organic ingredients, nearly 30,000 acres of land were farmed organically.

OF ALL INGREDIENTS WE PURCHASE ARE CERTIFIED ORGANIC AND/OR

CERTIFIED SUSTAINABLE

Since 2003, our use of organic oats and soy has avoided the application of more than five million pounds of fertilizer and toxic synthetic pesticides to farmland.

Imagine a World Where There Is No Waste This year we’ve made significant progress toward zero waste (measured as 90% or more diversion from landfill and incinerators). We reached 73% waste diversion in our bakeries and 88% at our distribution centers. At Clif headquarters—where we have an office, childcare center, warehouse, and our new innovation center—we reached 89%.

89%

OF WASTE AT CLIF’S EMERYVILLE HEADQUARTERS WAS DIVERTED FROM LANDFILLS & INCINERATORS

28,000 26,000

Total CO2 Emissions and Carbon Offsets

24,000 22,000

Metric Tons CO2

20,000 18,000 16,000 14,000 12,000 10,000

Making an Impact: Carbon Offsets that Improve People’s Lives

8,000

Our commitment to climate neutral business operations has led to many carbon offset projects over the years.

In 2014 and 2015 we invested in NativeEnergy’s Clean Water Campaign. In partnership with NativeEnergy, Clif Bar has supported:

2,000

■ CO2 emissions generated by ground freight transport ■ CO2 emissions generated by headquarters, bakeries, warehouses, and business travel ■ Carbon offsets

• Clean water for 8,500 people for 10 years. We’re helping to bring simple, durable water filters to households in the Accra region of Ghana.

To keep our carbon footprint climate neutral, we’ve been measuring and offsetting the CO2 emissions generated by energy use in our office, bakeries, warehouses, and business travel since 2003. In 2007 we also offset our historical climate footprint (dating back to 1992), and the following year we began to offset the impact of in-bound shipping.

6,000 4,000 0

2003 2004 2005 2006 2007

2008

2009

2010

2011

2012

2013

2014

2015

• 33 new wind turbines, including five school- and community-owned wind turbines in the state of Indiana.

Combined, these projects have offset 175,000 metric tons of carbon. How much is that? It's like not driving around the world 18,000 times, or taking 37,500 cars off the road for a year. But what’s most gratifying are the positive changes these projects deliver to people: access to clean water so they don’t have to burn scarce firewood or purchase kerosene to boil water, which means they also have more money for education and less incidence of disease.

14YEARS

OF CLIMATE NEUTRAL BUSINESS OPERATIONS

We Plant Trees!

As part of our effort to conserve and restore natural resources, we support American Forests, the oldest national nonprofit conservation organization in the U.S. Since 2003 we’ve made annual investments in this inspiring nonprofit’s tree planting programs—80,000 trees to date! Our goal is 200,000 trees by 2020.

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As a food company, we see the connections between food, health, and the environment every day. Agricultural production makes a huge impact on the environment, on the lives of farmers and farmworkers, and on the quality and safety of the food we eat.

Agriculture affects the issues we care about. Whether you think about it or not, care about it or not, are you aware that every time we eat we’re making environmental and political choices? That gives us a lot more power than we realize—power to effect change at least three times a day! — Kit Crawford and Gary Erickson

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PRODUCT LINES CERTIFIED ORGANIC T H E

by

USDA

637 million

5 million

pounds pounds of of

ORGANIC INGREDIENTS USED SINCE 2003

CHEMICAL FERTILIZERS &

PESTICIDES

AVOIDED

BY OUR USE OF ORGANIC

OATS & SOYBEANS SINCE 2003

10

acres of

$ million for

SOYBEANS FARMED

IN ORGANIC

30,000 OATS AND ORGANICALLY IN 2015

5 ENDOWED CHAIRS

RESEARCH

Clif Bar sources organic oats from farmer Brian Krumm and his family.

14 graduate

fellowships in ORGANIC PLANT BREEDING

AT 7 UNIVERSITIES

Clif Bar sources organic raisins from the Sahatjian family.

Clif Bar sources organic almonds from the Burroughs family.

“We made the switch to organic because you cannot improve the health of this world if you’re going to continue putting poisons and toxins on it to produce your food.” —¶Ward Burroughs, farmer

Learn more online at Clif Bar’s Farmers Speak series.

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White Road Investments This year marked the fifth anniversary of White Road Investments (WRI), our alternative investment firm that funds mission-driven companies. We’re more inspired than ever by the entrepreneurs we meet who are building businesses that contribute to a healthier, more sustainable planet.

In 2015, BioLite joined our peloton. BioLite makes stoves, chargers, and lights that help power outdoor adventures and also support cleaner indoor air for families in developing countries.

WRI also celebrated Wild Planet’s recognition by Greenpeace as the #1 sustainable brand of tuna. Farmhouse Culture opened its new fermentation facility among the organic cabbage fields of Central California (you’ve never tasted sauerkraut like this…and it’s organic). Santa Cruz Bicycles successfully exited from WRI and continues to expand its reach and impact on consumers striving for healthy, active lifestyles.

Clif Family At Clif Family Winery, our goal is to craft unique regional wines and food using practices that care for the earth and conserve biodiversity. In 2015 we launched our Sparkling Brut; our bruschetteria truck was named the “hottest new restaurant in St. Helena” by Sunset magazine; and we hosted a successful SeedFarmTable dinner fundraiser to highlight organic seed and its important role in a healthy, sustainable food future.

Clif Bar Family Foundation Clif Bar Family Foundation supports innovative small and midsized groups working to strengthen our food system and our communities, enhance public health, and safeguard our environment and natural resources. In 2015 the foundation awarded more than $3 million to 400+ pioneering organizations as well as to our organic seed initiative, Seed Matters.

Gary Erickson & Kit Crawford, Owners and Chief Visionary Officers | Kevin Cleary, Chief Executive Officer Thao Pham & Elysa Hammond, Co-editors | Mija Riedel, Managing Editor | John Marin, Senior Creative Director Bill Ribar/Formative, Design | Sandy Biagi, Print Management | Karen Drinkwater, Photographer Special thanks to our contributors: Gregg Bagni, Ricardo Balazs, Rich Berger, Val Bisharat, Mark Boediman, Rich Boragno, Kevin Cleary, Deven Clemens, Bryan Cole, Darcy Colwell, Cassie Cyphers, Dai Deh, Shannon DiDonato, Matthew Dillon, Michelle Ferguson, Brenna Fleener, Linzi Gay, Suzy Starke German, Jeff Hantman, Sue Hearn, Jeff Johnson, Jennifer Kao, Carly Keidel, Rachel Klipp, Chandler Kneer, Melissa Leebove, Wade Lin, Dean Mayer, Andrew Merle, Edwin Morando, Keith Neumann, Amy Norris, Margot Northover, Mariana Pabon, Claudia Perkins, Monica Pomeranz, Heather Salazar, Joey Steger, Lashunda Tate, Maja Toft, Kate Torgersen, Alfred Torres, Tayfun Ucar, Keely Wachs, Carrie Walle.

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