Issue 138
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Pubs Set for “Super Sunday” 15 Million Pint World Cup Bonanza
Pubs are set for a 15 million pint sales bonanza this Sunday as England take on Senegal in the first knockout stage of the World Cup. Predictions are 5 million pints more than usual will be sold, delivering an additional £22 million to the industry. Ahead of the tournament, a survey conducted by the British Beer and Pub Association (BBPA) showed pubs expected the World Cup to boost business by up to 10%.
Earlier this week, when England took on Wales in the qualifying stages (Tuesday, November 29) a gigantic 9.2 million pints was sold throughout the UK according to the Oxford partnership. This is estimated to be an average 300 pints per pub, an extra 136 pints compared to your average Tuesday. According to the survey England fans drank an extra 151 pints one as Wales an extra 82.
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