MAT Branding, Websites and Marketing

Multi Academy Trust Branding, Websites and Marketing

EXPERTS IN BRANDING & WEBSITES FOR SCHOOLS

www.cleverbox.co.uk

We’ve helped build more MAT brands than any other agency.

Creating a strong identity for your MAT is a fundamental step in establishing your reputation within the education community. Investing time and attention in the early stages will ensure a successful and enduring brand image as your trust develops and grows.

Why not work with the best in the business?

KAREN O’HARA

DARREN PINNER

Creative Director

Head of Digital

ROBERT KEMP

DANIEL CLACKETT

Managing Director

Account Director

We will guide you through the processes of branding, marketing and launching your websites, ensuring that the MAT can be self sufficient after launch, but also that you feel confident in the on-going support that our team can give you.

Our track record speaks for itself. We have launched brands for and continue to work alongside some of the most successful Trusts in the UK. They rely on our innovation and expertise, and we are proud of the strong partnerships we have built.

“ We can always rely on Cleverbox. They deliver the highest quality of marketing materials, emphasising our own individual identity whilst retaining the overall theme of the Trust.

Communication is great and the team couldn’t be more helpful.”

Terrie Askew, Principal Harris Federation

Value for money We understand the ever increasing budget pressures that schools and academies face. Due to our vast experience of working with Trusts, we are able to offer innovative solutions where an initial investment in branding, design and development can save on the overall costs when rolled out for multiple logos, websites or brochures.

We have developed package solutions and payment plan options that will maximise your budget and continue to save you time and money as your Trust grows.

We’d be happy to discuss your group’s specific requirements and advise on the best package solution for you.

Intelligent functionality Our MAT websites are rich with smart features that share visual appearance, push to social media and sync relevant content across sites.

Information pushes out to Social Media Academy Site

Trust Site

News & Vacancies feed to main Trust site

Interactive Academy location map

Why choose a specialised CMS over an Open Source option?

We are often asked about Open Source platforms, such as WordPress, for new site builds. Although Open Source does have a number of strengths, we feel that they are far outweighed by the benefits of a specifically-designed CMS, such as: · Ability to support every client, for the lifespan of the site, regardless of technical ability · Regular upgrades to CMS, specific to our clients requirements · Controlled hosting, security and backups for every site · A consistent user dashboard for all schools within the Trust · Thoroughly tested frameworks that work across every device.

Animated attainment info-graphics

Not only do our websites look great, but with a client base of over 600 UK schools, we design, develop and test our websites to suit the specific needs of schools and Trusts.

We have a range of features and plugins that have been designed to make updating and overseeing multiple academy websites as easy as possible.

Some of our most popular features: • • • • • •

Multi-academy location map Animated attainment info-graphics Content sync between Trust websites Centralised policy finder Trust- wide ‘Meet the Team’ module Plus much, much more.

“ Creative, innovative, adaptive – three adjectives that sum up the service we receive from Cleverbox.”

Mark Burnett, TKAT

Policy finder

The complete service A huge benefit of partnering with us is that we can expertly handle every element of your Trust branding and marketing.

Whether small or large, our experienced team will work as an extension of your Trust, supporting you at every step of your project.

Our services include: • Full branding • Logo design and guidelines • An extensive MAT website offering • External and internal signage • Prospectuses and printed communications • Recruitment advertising • Photography • Uniform design • SEO and online support

“ We worked closely with Cleverbox to develop a new school logo, website, uniform, prospectus and other marketing material.

Throughout this period we have been guided by them, but always felt our opinion mattered. We have been quite simply wowed by their approach, ideas, professionalism and what they have achieved for us.”

Jo Robertson, Marketing Manager Deepings School

Advice, guidance & workshops Are you re-branding or converting a new school to your group and want to include your school community in the transition?

Do you need advice on how to increase your social media profile or the best use of your marketing budget?

We want Trusts to benefit from our experience and have therefore developed a range of advisory, engagement and coaching services, which include: • Student & stakeholder engagement sessions • Social media advice & workshops • Current website / branding audits & recommendations • Marketing tips & toolkits

“The feedback from the Cleverbox marketing workshop has been overwhelmingly positive. The workshop gave a fantastic introduction to branding, marketing and how to use Twitter for all the schools within our Trust.”

Trust marketing manager

Let’s talk If you are in the process of converting to or re-branding your current MAT, or just want a bit of extra support with your marketing, we’d love to hear from you.

Our senior team are always available for a telephone conversation or a face-to-face meeting, and are happy to talk through your marketing options to ensure that you can make an informed decision.

Simply contact us by email at team@cleverbox.co.uk or call our office on 020 8466 7222.