The Ultimate Guide to Clean & Pure Skincare 2023 Collection
Our Clean & Pure story 03 Our Difference 05 Lip Balm 06 - 11 Skincare 12 - 27 Home Care 28 - 29 Sales Team 30 - 34 Contents 02 Contents
Our Clean & Pure Story
Our Journey
In early 2004, being unable to find quality natural skincare products, Mark & Melanie Chapman decided to have a go at making their own products for personal use.
Friends and family took interest, word spread and from humble beginnings, Clean & Pure was born and quickly and grew into a commerical business.
Clean & Pure are now stocked in retailers around Australia. Located in many well known health food outlets, pharmacies, supermarkets, service stations and department stores.
Our all natural product range now extends to lip balms, moisturising creams, skincare balms, soaps and sunscreens.
Our Growth
In 2017, Clean & Pure commenced exporting to international markets. Our brand is now available in New Zealand, Malaysia, Thailand, Singapore, Hong Kong and the USA, with more countries expressing their interest for future growth and expansion.
Our successes in export markets were recognised with three major export awards from the Australian National and State governments celebrating our acheivements in growing our brand in other countries.
Our Commitment
Clean & Pure are dedicated to creating innovative and natural skincare products using high quality ingredients.
Our goal is to provide the perfect choice for customers seeking to detoxify their skincare regime from chemicals and compounds and their negative effects.
Clean & Pure is a West Australian family owned private company that create products and curate our ingredients with love and care. We always strive to source all our natural ingredients from Australia and as locally as possible to both ensure quality and support our local economy.
Our Clean & Pure story 03
Clean & Pure Australian for natural
100% Natural Ingredients
The perfect choice for customers seeking detoxify their skincare from chemicals and compounds and their negative effects.
Australian Made
Australian Made is a trusted worldwide recognised mark of quality, ensuring our products are made to high standards.
Premium Packaging
High quality packaging designed to compete in the upper end of the market, reflective of the quality of our products.
Competitive Pricing
Clean & Pure offers premium quality products at competitive prices. Despite being positioned in the premium market, our products are priced competitively, making them a smart choice for those looking for high quality at an affordable price.
Quality Ingredients
Clean & Pure uses Australian ingredients such as Manuka Honey, Pawpaw and Beeswax from Australian honey farms to create unique high quality lip balms unmatched worldwide.
“one sold every minute”
Our Difference 05
Holy Grail Lip Balm
‘My lips are saved! I’ve used this for two days and my lips are plump, hydrated and supple. Support Aussie businesses and you won’t regret it. I will be purchasing more as it is now my holy grail lip balm.’
- Kayla T, Australia on Peppermint.
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Our Natural Lip Balms
Healthy happy lips
Our extensive range of lip balms are 100% natural, made with natural beeswax, extra virgin olive oil and contain vitamin E to help protect and soothe dry and cracked lips.
As the only brand in the world to use real manuka honey in our lip balms, we have perfected a unique formula that allows us to blend water based honey with oil and wax into a solid lip balm without the need for artificial additives. This technique has allowed us to transfer the concept to other flavours such as Vanilla.
Clean & Pure uses iconic Australian ingredients such as Manuka Honey, Pawpaw and Beeswax from Australian farms.
Our beeswax comes from honey farms located within Western Australia’s pristine forests and we use the highest grade WA grown extra virgin olive oil, whose trees flourish in the clean and green landscape of WA’s Great Southwest.
There’s a flavour for everyone!
Choose from Manuka Honey, Peppermint, Cocoa Butter, Pawpaw, Tinted Rose, Vanilla, Coconut, Hemp & Lemongrass and Manuka & Pawpaw.
Lip Balm 07
A Deeper Dive into our Lip Balms
Honey Lip Balm - The Real Deal
When our honey lip balm journey began, we discovered that as honey is water-based, it does not mix with oil and wax. So, we challenged ourselves to find out how we can mix water and oil and still be 100% natural.
That means not using emulsifiers, stabilisers and preservatives.
The answer was a mechanical process to micronise the honey, then maintain suspension in the balm solution. We lowered our temperatures as low as possible before loading the mixture into the tube. This solidifies within 7-8 seconds with the honey fully suspended through out the lip balm.
This makes Clean & Pure the only company in the world that produces a solid Manuka Honey lip balm. We were awarded an R & D Status for developing this process.
You may see other companies using “honey” in their products but most of the time this is “honey flavouring” which is a man-made honey flavoured oil.
By solving this issue we found other key ingredients also act in a similar way - e.g. Vanilla. Our competitors use “vanilla flavouring” while our products use 100% natural vanilla extract.
High Quality Ingredients
Discover the difference in lip balm with a product that is made with care. Unlike mass produced options, our lip balm is crafted with love, ensuring that every purchase supports quality over quantity.
We understand that companies need to make money, but it can lead to a loss of quality by preferencing profit over purity.
Clean & Pure is a family owned private company that create our products and curate our ingredients with love and care.
As a key ingredient in our balms and other skin care products, we use the highest grade WA grown extra virgin olive oil, whose trees flourish in the clean and green landscape of WA’s.
Using calendula olives, non blended extra virgin olive oil (food grade not cosmetic), enables us to provide consistency in every batch!
Lip Balm 08
Feels Luxurious
‘If you are looking for a quality unscented lip balm that feels luxurious and moisturising, all natural and not tested on animals then this is the one! I’ll definitely be repurchasing.’
- Lorraine S, Australia on Cocoa Butter
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Tinted Rose Lip Balm 4.7g
Item Number: LBM-TRS
Barcode: 9369999080846
Minimum (MOQ): 6 / 12
20-pack Shelf Ready Packaging
Carton Qty: 240
RRP: $6.99 (AUD)
Manuka Honey with SPF15 Lip Balm 4.7g
Item Number: LBM-MHZ
Barcode: 9355615000039
Minimum (MOQ): 6 / 12
20-pack Shelf Ready Packaging
Carton Qty: 240
RRP: $6.99 (AUD)
Manuka Honey Lip Balm 4.7g
Item Number: LBM-MHN
Barcode: 9369998027880
Minimum (MOQ): 6 / 12
20-pack Shelf Ready Packaging
Carton Qty: 240
RRP: $5.99 (AUD)
Coconut Lip Balm 4.7g
Item Number: LBM-CCT
Barcode: 9355615000008
Minimum (MOQ): 6 / 12
20-pack Shelf Ready Packaging
Carton Qty: 240
RRP: $5.99 (AUD)
Cocoa Butter Lip Balm 4.7g
Item Number: LBM-CBT
Barcode: 9369998122844
Minimum (MOQ): 6 / 12
20-pack Shelf Ready Packaging
Carton Qty: 240
RRP: $5.99 (AUD)
Vanilla Lip Balm 4.7g
Item Number: LBM-VLA
Barcode: 9369998408917
Minimum (MOQ): 6 / 12
20-pack Shelf Ready Packaging
Carton Qty: 240
RRP: $5.99 (AUD)
Lip Balm 10
Manuka Pawpaw Lip Balm 4.7g
Item Number: LBM-MHP
Barcode: 9355615000022
Minimum (MOQ): 6 / 12
20-pack Shelf Ready Packaging
Carton Qty: 240
RRP: $5.99 (AUD)
Pawpaw Lip Balm 4.7g
Item Number: LBM-PPW
Barcode: 9369998314508
Minimum (MOQ): 6 / 12
20-pack Shelf Ready Packaging
Carton Qty: 240
RRP: $5.99 (AUD)
One Sold Every Minute
100% Australian Made Cruelty Free Recyclable Packaging No ‘Nasties’
Peppermint Lip Balm 4.7g
Item Number: LBM-PMT
Barcode: 9369998218011
Minimum (MOQ): 6 / 12
20-pack Shelf Ready Packaging
Carton Qty: 240
RRP: $5.99 (AUD)
Hemp & Lemongrass Lip Balm 4.7g
Item Number: LBM-HLG
Barcode: 935615000015
Minimum (MOQ): 6 / 12
20-pack Shelf Ready Packaging
Carton Qty: 240
RRP: $5.99 (AUD)
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Lip Balm 11
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Natural multiuse product
‘Advocates for a holistic lifestyle, Australian-owned and operated Clean & Pure, has redefined the cost of skincare by creating an affordable 100% natural multi-use product that can potentially replace over $300 worth of daily skincare staples.’
- She Society
Our All Australian Pure Skincare
Love The Skin You’re In
Clean & Pure provides a range of natural skincare products using unique Australian ingredients specially designed to be gentle and caring for sensitive skin. Our balms, soaps and creams are truly exceptional.
Skincare 13
Our Organic All Australian Suncare Range
Naturally Sun Smart
The safety of chemical-based sunscreens has been a growing concern in recent years, with numerous studies and regulatory bodies raising red flags about the potential health and environmental hazards posed by certain ingredients. In September 2021, the US Food and Drug Administration (FDA) stated that zinc oxide is a safe and effective ingredient for sunscreen, leaving questions about the safety of commonly used chemical-based sunscreens.
In December 2021, the Australian Therapeutic Goods Administration (TGA) took action by recalling several well-known brands of sunscreen due to the presence of benzenes, a known carcinogen. The following April, another six popular sunscreen products were recalled for the same reason.
At Clean & Pure, we have always been committed to using natural ingredients in our products. Our skepticism about the safety of chemical-based sunscreens stems from our belief that they may pose a risk to both human health and the environment.
Manuka Honey Lip Balm with
Sunscreen - SPF 15
Protect and nourish lips with our Manuka Honey Lip Balm with Sunscreen - SPF 15. Our unique formula infused with nourishing Manuka Honey and the added power of natural zinc oxide, providing a safe and effective shield against harmful UV rays.
Protect and pamper your lips with a single application, selling one every minute globally.
Natural, nourishing, and sun-protected, it’s the ultimate lip balm for soft, healthy lips.
100% Organic Sunscreen
110g - SPF 50
To this end, Clean & Pure have developed a natural alternative for those seeking sunscreens free of cancer causing chemcials and soon we will be ready to launch a 100% Natural and 100% Organic Sunscreen using zinc oxide as the base ingredient with a high protection rate of SPF 50. These sunscreens are also vegan friendly, reef and ocean safe and include hyaluronic acid for improved hydration, perfect for sensitive skin.
100% Australian Made Vegan
Reef Safe
Water Resistant
Sunscreen 14
“ Naturally Sunsmart
‘If you are looking for a natural moisturising SPF make the switch from chemical based sunscreen to Clean & Pure’s all natural, all Australian 100% Organic and Vegan Sunscreen.’
Tradie Strength Sunscreen 110g
Item Number: MSC-OS3
Barcode: 9355615000961
Minimum (MOQ): 6 / 12
RRP: $22.95 (AUD)
Carton Qty: 28
Coming Soon!
Long lasting all day application with Soya oIl for natural Vitamin C and E, plus hydration. 100% organic & vegan certified, SPF64 water and sweat resistant for daily use. Non-nano zinc oxide and organic ingredients provide natural defence all day every-day.
Get the job done with peace of mind.
100% Organic Sunscreen 110g
Item Number: MSC-OS1
Barcode: 9369998122844
Minimum (MOQ): 6 / 12
RRP: $22.95 (AUD)
Carton Qty: 28
Active Plus Sunscreen 110g
Item Number: MSC-OS4
Barcode: 9355615000978
Minimum (MOQ): 6 / 12
RRP: $22.95 (AUD)
Carton Qty: 28
Updated Design - Coming Soon! Coming Soon!
Protect your skin with Moisture Plus the ultimate choice for healthy sun protection. 100% organic & vegan certified. Infused with the goodness of hyaluronic acid for improved hydration, and the natural power of non-nano zinc oxide, formulated for active daily wear.
Experience the ultimate effects of organic skincare.
Stay protected and at peace with Active Plus, an SPF40 sun and natural insect repellent; Includes Citronella Oil for repellent, hydration and deodorant with Vanillin for fragrance. This is the ultimat choice for active sun protection. 100% organic and vegan certified contains the natural power of non-nano zinc oxide to defend against both the sun’s harmful rays and insects.
Stay active, bug-free and sun-safe!
Sunscreen 16
Clear Skin Sunscreen 110g
Item Number: MSC-OS5
Barcode: 9355615000985
Minimum (MOQ): 6 / 12
RRP: $22.95 (AUD)
Carton Qty: 28
Coming Soon!
For sensitive and acne prone skin types. Clear Skin is the ultimate choice for gentle SPF30 sun protection. It’s non comedogenic meaning it will not block pores. It has Chamomile Extract; an anti-inflammatory to soothe and heal sensitive or damaged skin as well as oat kernel flour for extra anti- inflammatory properties to treat itchy or dry skin. 100% organic and vegan certified contains the natural power of non-nano zinc oxide to soothe and defend delicately.
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Natural Sun Protection
100% Australian Made Reef Safe
Water Resistant SPF
Vegan
Kiddie Safe Sunscreen 70g
Item Number: MSC-OS2
Barcode: 9355615000930
Minimum (MOQ): 6 / 12
RRP: $19.95 (AUD)
Carton Qty: 28
Coming Soon!
Specially formulated for Baby and Infants; Kiddie-Screen SPF40, the ultimate choice for baby-safe sun protection. Infused with hyaluronic acid for improved hydration, this water-resistant, 100% organic and vegan certified sunscreen uses the natural power of non-nano zinc oxide to defend against the sun’s harmful rays. It contains extra Vitamin E for antioxidant properties to help smooth skin and prevent damage. Small 70g pump bottle for using in hanbags/baby bags. Formulated for easy application to keep your little ones comfortable and protected.
Manuka Honey with SPF15 Lip Balm 4.7g
Item Number: LBM-MHZ
Barcode: 9355615000039
Minimum (MOQ): 6 / 12
20-pack Shelf Ready Packaging
Carton Qty: 240
RRP: $6.99 (AUD)
Sunscreen 17
“ Mild & Nourishing
‘Specially formulated to be mild and nourishing.
Drawing impurities from pores and provide cleansing, conditioning, and moisture to even the most sensitive skin.’
Our Cleansing & Conditioning Bars
Goat Milk Soap & All-in-1 Baby Soap & Shampoo
Elevate your range with Clean & Pure’s organic personal care products. Our nourishing goat milk soap is made with organic coconut and olive oil and is cold pressed for maximum potency. The cold pressed process preserves the natural benefits and nutrients of the ingredients. Using the same process, our all-in-one baby soap and shampoo includes organic shea butter for extra hydration and is perfect for baby’s skin and scalp when worked into a luxurious lather.
Manuka & Clay Shave Bar
Take your shaving routine to the next level with our Manuka and Clay Shave Bar. This unique blend of manuka honey and cooling white clay delivers a smooth and close shave for both men and women. The natural ingredients work together to soothe and protect the skin, leaving it feeling refreshed and revitalised.
West Australian Ocean Soap
Indulge in the ultimate luxury of Handmade Cold pressed soap, crafted with care and precision. This soap is a true representation of nature’s purity, as it is made with Filtered West Australian Ocean water. The soap is infused with nourishing salts and minerals of the ocean, ensuring a refreshing and rejuvenating experience every time you use it.
The attractive Blue Mica swirls create a sand meets sea colour palette, leaving a lasting visual impact. The pleasant citrus aroma of Bergamot and Rose Geranium will invigorate your senses, leaving you feeling energised and refreshed. Not just a soap, this product doubles up as a souvenir, allowing you to take a piece of Western Australia’s natural beauty home with you.
Impress your customers with high-quality, sustainable products that are good for the skin and the environment.
Our soaps are handmade with care, Clean & Pure offers a smooth and luxurious finish in every bar.
Soap & Shave bars 19
No Palm Oil
100% Australian Made
No ‘Nasties’
100% Natural Ingredients
Goat Milk Soap 100g
Item Number: HMS-GMS
Barcode: 9355615000831
Minimum (MOQ): 6 / 12
RRP: $9.00 (AUD)
Carton Qty: 16
Manuka & Clay Shave Bar 100g
Item Number: HMS-MCS
Barcode: 9355615000831
Minimum (MOQ): 6 / 12
RRP: $9.00 (AUD)
Carton Qty: 16
All-in-1 Baby Soap & Shampoo 100g
Item Number: HMS-BSS
Barcode: 9355615000947
Minimum (MOQ): 6 / 12
RRP: $9.00 (AUD)
Carton Qty: 16
West Australian Ocean Soap
Item Number: HMS-WOS
Barcode: 9355615000992
Minimum (MOQ): 6 / 12
RRP: $9.00 (AUD)
Carton Qty: 16
Soap & Shave bars 20
More than a Soap
This product doubles up as a souvenir, allowing you to take a piece of Western Australia’s natural beauty home with you.
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Our Nourishing & Natural Skincare
Skin Nutrition 20g
Transform your skin with our Skin Nutrition Balm. This super concentrated moisturiser is designed for the face and body, and is infused with natural oils and minerals, including primrose oil and rosehip oil.
Ideal for nourishing dry skin, reducing dark patches, and restoring moisture to sun-damaged skin, it’s a must-have for anyone looking for firmer, smoother, and hydrated skin, especially those with sensitive skin.
The Tasmanian Pepper Berry in the formula helps to cool the skin, making it a great choice for those with skin issues. Best used in the evening to allow the goodness to absorb, you will love the results!
Manuka & Pawpaw Hand & Body Cream 100ml
Unlock the power of premium skincare with Clean & Pure’s expertly blended cream, featuring MGO 400 Manuka Honey and unique Australian ingredients like Tasmanian Pepper Berry and Macadamia Seed Oil. Experience a luxurious and effective solution for your skin.
Indulge in the nourishing properties of nature with our hand & body cream.
Infused with the health benefits of Manuka Honey, Pawpaw extract, and organic Shea Butter, this cream deeply hydrates and moisturises for soft, healthy skin.
No Palm Oil
100% Australian Made
No ‘Nasties’
100% Natural Ingredients
Skincare 22
“
Inspired by Nature
Enriched with Pawpaw extract, Manuka Honey and organic Shea Butter. A perfect non greasy hand and body cream to help ease irritated skin.
Our Gentle & Pure Baby Care
No Palm Oil
100% Australian Made
No ‘Nasties’
100% Natural Ingredients
Manuka Honey Baby Balm 50g
Clean & Pure’s Baby Balm offers a gentle and nourishing solution for your little one’s delicate skin. Infused with natural ingredients like Manuka Honey, Organic Shea Butter, and Olive Oil, this balm deeply moisturises and protects while also soothing skin irritations with our premium Calendula Oil which is a natural antiinflammatory, ideal for nappy rash and breast soreness.
The high-quality ingredients work together to provide your baby with the best possible care for their sensitive skin, leaving it hydrated, healthy and protected. Trust Clean & Pure to provide a natural and effective solution for you and your baby’s delicate skin.
Nipple Balm 50g
Our 100% natural nipple balm is the perfect solution for breast-feeding mothers who want to soothe and protect their delicate skin. Our balm is made with a combination of high-quality ingredients including mango butter, calendula-infused olive oil, coconut oil, beeswax, and vitamin E.
These ingredients work together to provide deep hydration and nourishment to your skin, while also promoting healing and reducing inflammation. The natural properties of mango butter and calendula-infused olive oil help to soothe and calm irritated skin, while the antibacterial and anti-inflammatory properties of coconut oil and beeswax provide a protective barrier against further damage. Our balm is gentle and safe to use, with no harsh chemicals or synthetic fragrances. Trust our natural nipple balm to keep you comfortable and worry-free during this special time.
Skincare 24
Gently Pure
Because your little one deserves only the best, we bring you our all-Australian baby balm - free from harmful chemicals and full of pure goodness!
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Manuka & Pawpaw Hand Cream 100ml
Item Number: MSC-MPC
Barcode: 9355615000381
Minimum (MOQ): 6 / 12
RRP: $19.95 (AUD)
Carton Qty: 30
Skin Nutrition Balm 20g
Item Number: MSC-SNT
Barcode: 9369999318406
Minimum (MOQ): 6 / 12
RRP: $22.95 (AUD)
Carton Qty: 16
Manuka Honey Baby Balm 50g
Item Number: MSC-BBM
Barcode: 9355615000367
Minimum (MOQ): 6 / 12
RRP: $14.95 (AUD)
Carton Qty: 16
Skincare 26
Nipple Balm 50g
Item Number: MSC-NPB
Barcode: 9355615000954
Minimum (MOQ): 6 / 12
RRP: $14.95 (AUD)
Carton Qty: 16
100% Australian Made Cruelty Free
No Palm Oil
No ‘Nasties’
Skincare 27
“ Skincare for Delicate Skin
“ Gentle Clean
Experience the power of nature’s cleaning duo with our all-natural laundry powder, infused with the refreshing scents of coconut and lemongrass for a pure, fresh, and gentle clean that’s safe for you and the environment.
Our All Natural Home care
Coconut & Lemongrass All Natural Laundry Powder
Our natural coconut and lemongrass laundry powder is the perfect choice for those who care about the environment and want to maintain a fresh and clean wardrobe.
Made from 100% cold-pressed coconut oil soap, our laundry powder contains no synthetic chemicals or harmful additives, making it safe for both you and the planet. The refreshing scent of lemongrass essential oil leaves your clothes smelling amazing, while the powerful cleaning properties of coconut oil soap ensure that even the toughest stains are removed.
With our laundry powder, you can enjoy a sustainable and effective way to keep your clothes clean and smelling great, without compromising on quality or the environment.
Nature Friendly
100% Australian Made
Cleansing Gentle
Coconut & Lemongrass
Laundry Powder 1kg
Item Number: HLP - CLP
Barcode: 9355615000923
Minimum (MOQ): 6
RRP: $14.95 (AUD)
Carton Qty: 6
Home Care 29
Our Clean & Pure Point of Sale
Point of Sale
At Clean & Pure, we understand the importance of effective in-store promotion for your business.
That’s why we offer a range of eye-catching Point of Sale materials to help you showcase our brand to your customers.
Our options include efficient shelf-ready display cartons, shelf wobblers, shelf strips, and backing boards, designed to meet your specific volume and customer requirements.
Let us help you drive sales and boost brand awareness with our custom Point of Sale solutions.
Brand Reflective
Informative
Easy to store
Recyclable
Counter Display 20 Units
Point Of Sale 31
Marketing & Exposure
Worldwide Distribution
Clean & Pure has become a global sensation, with recognition and demand for our premium quality natural skincare products spreading far and wide.
Our brand has found success in Asian markets such as Malaysia, Thailand, and Singapore, and has even made its way into the United States.
Our commitment to using only the finest, sourced natural ingredients but also manufacturing our product in Australia has not gone unnoticed, with numerous awards and accolades from both the Australian government and international beauty industry.
Clean & Pure has earned its reputation as a world-class skincare brand.
Recommendations
Our brand has received rave reviews and been featured in various media outlets.
Discover why Clean & Pure is the world’s go-to choice for high-quality, natural skincare.
Marketing & Exposure 32
orders@cleanandpure.com.au sales@cleanandpure.com.au www.cleanandpure.com.au 1300 072 909 @cleanandpureaustralia