PLANNED GIVING
JUNE 19, 2026 | CLEVELAND JEWISH NEWS | CJN.ORG 1
Estate Planning & Planned Giving A Cleveland Jewish News Advertising Special Section
Planned giving offers benefits for everyone involved A. KEVIN CORVO
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lanned giving, donations made to charity, or nonprofit organizations have multiple benefits according to those knowledgeable in the practice. It can provide a tax benefit to the donor, provides the charitable or nonprofit organization to carry out mission and help those who rely on the services it provides, and creates a legacy for the donor and the donor’s family. “Planned giving is one of the most meaningful ways to ensure that your values live on and creates a legacy that reflects what matters to you most,” Ginger Mlakar, senior vice president, philanthropic strategy and general counsel at the Cleveland Foundation, said. Cleveland Foundation supports the needs, priorities and opportunities identified by communities and residents in Cuyahoga, Lake and Geauga counties, with grant-making for long-term impact and grant-making for immediate impact, according to the organization’s website. As the world’s first community foundation, the Cleveland Foundation offers more than a century of experience in stewarding community resources, according to Mlakar. “From bequests and charitable gift annuities to trusts, retirement assets and life insurance, there are flexible options that can be tailored to your needs while minimizing taxes,” Mlakar said. “Most importantly, your gift can be part of a permanent commitment to strengthening Greater Cleveland. Long after your lifetime, the causes you care about will continue to receive impactful support. Planned giving transforms generosity into lasting change, allowing your story to shape the future of this community for generations.” One example of planned giving to the Cleveland Foundation is a $10 million endowment, from the family of Samuel T. Wellman to permanently endow the Site
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Readiness for Good Jobs Fund. Once a donor has identified where to direct gifts, the donor should enlist professional guidance, according to DeAnna Alger, tax manager at Zinner & Co. in Beachwood. “Before starting the planned giving process with a professional, an individual must identify what values and philanthropic goals matter the most,” Alger said. “They will need to determine where they would like their money to go, how much they would like to donate, and by what means they plan to make the donations.” She said a consultant or professional adviser should help formalize the plan. “Planned giving can be as simple as making an outright cash donation or donations of appreciated stock,” Alger said. “There are also more sophisticated tools available such as donor advised funds, charitable trusts, or specific bequests through an estate.” The desired giving strategy will determine which type of professional may be needed to help place a plan in motion, according to Alger. “Estate attorneys are the main adviser for planned gifts that will not occur until after death,” she said. “Financial advisers can recommend donation amounts and help ensure
that other parts of a financial plan are not compromised in the giving process, such as future retirement plans.” Planned giving officers are often available through nonprofit organizations to help donors understand available giving options and a certified public accountant can help evaluate income tax situations and devise a plan that will maximize tax-planning strategies, according to Alger. “The tax benefit to planned giving is often one of the driving factors for donors,” she said. “The individual will receive a tax benefit when filing their tax return and the charitable organization will receive funds, in exchange, to use toward their exempt charitable purpose.” Karen Kannenberg, principal giving director for the Cleveland Metroparks, said planned giving can be mutually beneficial to the donors and the recipients, and that the practice is not the domain of only the wealthy. People along the entire financial spectrum can realize the benefit of planned giving, according to Kannenberg. “Everyone has something that is special to them (and) planned giving is a way to make sure those things can remain,” she said. Planned giving can be quite specific, too, in terms of how a donor directs the use. The Cleveland Metroparks oversees 18 reservations that when combined exceeds 25,000 acres. It has received donations through planned gifts for specific projects such as a upgrading a picnic area and growing educational programs at Rocky River Reservation, according to Kannenberg. “Planned giving often gives a peace of mind and comfort to people once the decisions are made,” she said. A Kevin Corvo is a freelance journalist.