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WE INVITE YOU TO BEGIN THE HOLIDAY SEASON ON AUGUSTA ROAD!

ARBA

AUGUSTA ROAD BUSINESS ASSOCIATION

Holiday Open House Sunday, November 21 from 1-5 pm

Augusta. only on

com


Think outside the

(big) box Wrap up your best holiday by shopping Augusta Road By now we’ve got this holiday-duringa-recession thing figured out. The tough economy might have slimmed our past few Christmases,

the recipients but also give support to the homegrown merchants who bring special products, services and variety to town.

but it sure didn’t steal ‘em – not even

Gift-giving can actually get better

the Grinch could do that. What’s

during lean times. Less money requires

changed is our buying philosophy;

more thought. And more thought is all

seems the tighter our budget, the

about paying attention to how – and

more we realize the benefits of

where – we shop as well as what we

list goes on. It’s all here, it’s all local,

seasons have taught us that, instead

shopping local.

actually buy. Time spent browsing

and it all matters.

of wringing out every last cent of

That’s right: after many a yuletide

turns out to be time well spent, and

That’s no cliché. Shopping local

perceived savings, we should focus on

spent pointing and clicking our way

we’ve decided it’s best to spend it with

truly does matter – and not just to the

being intentional about how and where

through gift lists, we’ve decided

the locally-owned businesses along

merchants who ring up your sales.

we spend our disposable income.

to leave that virtual shopping cart

Augusta Road. This vibrant corridor

Keeping our dollars right here at home

A dollar spent at a locally-owned

empty. And our presents won’t be in

offers most anything, and everything,

creates local jobs and funds city/county

business has three times the impact

big boxes, either. Instead, we’re going

you might want: gifts, jewelry, antiques,

services via sales tax.

on our community as a dollar spent

unique – that means boutique – so

home décor, fashion, fine arts, toys,

that our purchases not only delight

music, flowers, candy, cupcakes … the

Money’s tight, it’s true. Too true.

at a national chain; a dollar clicked

But the past few Christmas shopping

to an online store based elsewhere

Capers Place

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has no impact at all. Buying local

organizations receive an average 350%

has a rippling effect, too, sustaining

more support from local companies

jobs not only where the purchase

than they do from non-locally owned

was made but also at other

businesses.

establishments where that merchant buys supplies or services.

So instead of venturing over to the big-box districts or logging onto the

One-of-a-kind businesses give

web, take a drive down Augusta Road

Greenville its unique character, a

where it’s delightfully easy to discover

flavor somewhat in danger of being

the best buys of the season amongst

overpowered by cookie-cutter

the diversity, originality and – did we

corridors filled only with national and

mention? – convenience of in-and-out

big-box retailers. Greenville-centric

boutique shopping.

boutiques create diversity while

Interaction matters. Online

fostering competition by offering

sites might sell product a little

goods based on the needs of local

cheaper … but in-person expertise

clientele, rather than on a national

is priceless. Give yourself over to

sales plan, so we enjoy a much

the sales staff, making the most of

broader range of the products we

their insights and opinions. Indulge

actually want to buy.

their encouragement to consider

What’s more, customer service is

Vaughn Russell Candy Kitchen

Serving Greenville Since 1950 with handmade chocolates 1624 AUGUSTA ST. • 864-271-7786 • www.vaughnrussell.com

A BRING IN THIS AD FOR A FREE GIFT A

GOOD NOV. 21, 2010 ONLY

something different.

inherently more personal when the

So shop local. It matters. Make

owner is behind the counter – and it’s

the local economy click this holiday

these local owners who invest in our

shopping season and we’ll all be a

community. They live here and, thus,

whole lot merrier.

are more committed to Greenville’s

And most of all, enjoy the season and

well-being. Statistics suggest non-profit

happy holidays.

&

68 cents 5 to 8 cents If

Holiday Open House

of every dollar spent in a local

store stays here, sales tax represents just

, depending on where you live, so most of that money goes for other goods and services.

Greenville County does not have local option sales tax. Zero sales tax money comes back to the city and county. • Greenville generates just over 1/3 of all state revenue from sales tax money. • Greenville County generates $15.2 billion in total sales and $908 million in sales tax revenue to the state.

Happy Holidays from your Hometown Banker

2125 Augusta St., Greenville, SC 864-679-9480

Sweet Holidays

• City of Greenville generates $3.9 billion total and $231 million in sales tax money in 07-08. • $248 million comes back to the school system from state general funds and a portion of that is sales tax revenue. OnlyOnAugusta.com

864-232-0775

BUY ONE, GET ONE 1/2 OFF

Mon.-Sat. 7am - 9pm

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lunch or dinner entree

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Forget Black Friday. The true start of Christmas shopping – at least here in the heart of Greenville – is the Sunday before Thanksgiving. That’s November 21 this year, the date set aside for the annual Augusta Road Holiday Open House. A long-treasured local tradition, Holiday Open House runs from 1-5PM at stores and shopping centers throughout the Augusta Road business district. It’s an afternoon filled with family fun for all ages, attracting shoppers eager to get a jump on their Christmas lists as well as children even more eager to get this year’s first glimpse of Santa. “It’s like a big party,” says Jim Voss of Specialty Retail Consultants. “This Open House has taken place for years, and people have really come to look forward to it.” Presented by the Augusta Road Business Association, this annual event features in-store specials

and refreshments at more than 40 participating businesses – and often the best one-day deals of the season. But shopping’s only half the fun. Lewis Plaza, for example, is hosting free carriage rides along with face painting, a balloon artist and an Oompah band as well as Santa Claus and a couple of elves. Over at Augusta Commons, activities include gourmet samples for foodies at Foxfire, a booksigning with local author Melinda Long at Elephant’s Trunk, and pastel portraits at Grey Goose (reservations required for sittings); Santa plans to be there, too. A free city trolley will run all along Augusta Road during the festivities, taking riders from one shopping center to the next. Expect the route to repeat every 30 minutes or so, according to Mike Horne, Fleet Services Manager for the City of Greenville. “It’s pretty informal,” he explains. “We’ll pick

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up anybody who wants to ride – just wave to the driver!” The Augusta Road Business Association is a proud sponsor of their neighbor Meals On Wheels – an organization that enhances

the quality of life of homebound individuals by providing nutritious meals, personal contact and related services – and therefore this worthy nonprofit will be promoted during the Holiday Open House.

Holiday Open House

cocktails, cupcakes, & holiday specials to get you in the mood. a few surprises to give away too!

Sunday, November 21, 1-5

1818 augusta st

(next to augusta grill) mon-fri 10-5 | saturday 10-2

864.451.6378 www.nestforbabies.com

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Premium provider of in-home care. Join Us for our Holiday Open House Sunday, Nov.21 1-5 pm

2221 Augusta St, Greenville SC

288-2617

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Holiday Cheers! • Private dining • Full service catering • 1/2 price bottles of wine on Thursdays

Mon - Thurs 11 - 10:30 Fri - Sat 11 - 11 • Sun 11 - 10 Bar open ‘til 2 am

1619 Augusta Road, Greenville, SC • 864.232.4280 • www.blockhouse.net OnlyOnAugusta.com

H O L I D AY O P E N H O U S E 2 0 1 0

5


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To Historic West End

MAP IT OUT!

The City will extend the free Trolley route to the Augusta Road Shopping District from 1pm until 5pm and each shopping center has events throughout the day. Designated trolley stops are marked on map.

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SHOP. DINE. 1. L’s On Augusta

2. Cupcake Couture 3. Blockhouse 4. Second Time Around 5. Vaughn Russell Candy Company 6. Fleet Feet Sports

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businesses side-by-side with nationally acclaimed

or as a first-time visitor to Greenville, you’ll find

franchises, make life on the road for generations

an unparalleled blend of history, Southern charm,

of families a truly unique experience.

dining opportunities around every corner. On Augusta, the upscale culture, commitment A U G U S TA R O A D B U S I N E S S A S S O C I AT I O N

a Dr. August

Upstate resident looking to spend a day relaxing,

vibrant retail & business districts and shopping &

6

to heritage, and rare blend of locally-owned

Holiday Open House

So take the time to discover — or rediscover — all the things, places and faces. Remember…

OnlyOnAugusta.com

OnlyOnAugusta.com

22. Davani’s 23. Labels Designer Consignments 24. Kate Carlyle

27. Greenville First Bank

31

Sunday, November 21 from 1-5 pm

You’ll find it Only on Augusta.

21. Embassy Flowers

26. Wireless Communications

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25. The Bakery Off Augusta

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19. Paws & Claws

28. The Elephant’s Trunk 29. The Perfect Gift 30. Muse Shoe Studio 31. The Grey Goose 32. Foxfire Gallery & Kitchen Shops 33. Ponthieux’s Jewelry Design 34. Heavenly Hands Home Care Services 35. Costless Outlet 36. Roots of Greenville 37. Sprague & Sprague Consulting Engineers H O L I D AY O P E N H O U S E 2 0 1 0

7


St. ch Ch

ur

To Historic West End

MAP IT OUT!

The City will extend the free Trolley route to the Augusta Road Shopping District from 1pm until 5pm and each shopping center has events throughout the day. Designated trolley stops are marked on map.

T

SHOP. DINE. 1. L’s On Augusta

2. Cupcake Couture 3. Blockhouse 4. Second Time Around 5. Vaughn Russell Candy Company 6. Fleet Feet Sports

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businesses side-by-side with nationally acclaimed

or as a first-time visitor to Greenville, you’ll find

franchises, make life on the road for generations

an unparalleled blend of history, Southern charm,

of families a truly unique experience.

dining opportunities around every corner. On Augusta, the upscale culture, commitment A U G U S TA R O A D B U S I N E S S A S S O C I AT I O N

a Dr. August

Upstate resident looking to spend a day relaxing,

vibrant retail & business districts and shopping &

6

to heritage, and rare blend of locally-owned

Holiday Open House

So take the time to discover — or rediscover — all the things, places and faces. Remember…

OnlyOnAugusta.com

OnlyOnAugusta.com

22. Davani’s 23. Labels Designer Consignments 24. Kate Carlyle

27. Greenville First Bank

31

Sunday, November 21 from 1-5 pm

You’ll find it Only on Augusta.

21. Embassy Flowers

26. Wireless Communications

T

28 29 30

20. nest

25. The Bakery Off Augusta

32

25

ris W. Fa

Welcome to Augusta Road! Whether you’re an

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Augusta. only on

19. Paws & Claws

28. The Elephant’s Trunk 29. The Perfect Gift 30. Muse Shoe Studio 31. The Grey Goose 32. Foxfire Gallery & Kitchen Shops 33. Ponthieux’s Jewelry Design 34. Heavenly Hands Home Care Services 35. Costless Outlet 36. Roots of Greenville 37. Sprague & Sprague Consulting Engineers H O L I D AY O P E N H O U S E 2 0 1 0

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Helpful Holiday Shopping Tips is loitering around your vehicle, do not go to your car. Change your direction or return to the store until the person leaves.

It is holiday time again and in order to ensure a great time is had by all, here are some easy safety tips to put into place while you are doing one of the most popular past times of the season, shopping. Holiday shopping can be chaotic, tiring and frustrating. Jostling through crowded areas while carrying your jacket and/or purse, juggling countless bags and keeping up with your child makes you an attractive target to criminals. In addition, as parking areas fill, shoppers are often forced to park further from their destinations, sometimes in poorly lighted areas. Now that there is less daylight, you’re likely to find yourself entering stores while the sun is up and returning to their car as it’s getting dark, so make sure there are lights nearby before parking. Here are some simple safety tips to remember this season, these can easily keep you from having a holiday nightmare on your hands.

• Do a quick scan inside the passenger compartment of your car, including the backseat. • Be alert and suspicious of anyone approaching your vehicle while you are still inside (as if handing out leaflets or asking for donations). Always leave the car window up. • Consider using your vehicle alarm system in case you are confronted. • Keep valuables out of sight. So that people won’t know where you’re storing your valuables, put them away before entering any parking areas.

PREPARATION & PERSONAL SAFETY

• Drive slowly and follow the designated routes in and out of parking lots and garages.

The holiday season is a time when busy people can become careless and vulnerable to theft and other holiday crime. The following tips can help you be more careful, prepared and aware during the holiday season.

• Although it’s cold, never leave your vehicle running while you run inside your home or a store – even if for only a minute or two.

At the STORE & SHOPPING

• Shop during daylight hours whenever possible. Shop with a friend or family member. There IS safety in numbers.

Shopping during the holiday season can be stressful. Taking a few prevention measures can help keep your holiday season joyous, productive, and safe.

• Dress casually and comfortably. • Visit ATM’s only at well-lighted and populated locations (only visit ATM’s during daylight hours, if possible). • Carry only the charge cards you will need. Using debit or credit cards is much safer than carrying a lot of cash. • A woman should carry her purse next to her body, with the opening (or flap) facing toward her; when walking with another person, the purse should be held between the two. • Men should carry their wallets in front or inside pockets, rather than in back pockets or his jacket. • Be aware of your surroundings. Beware of strangers approaching you for any reason. At this time of year, “con-artists” may try various methods of distracting you.

IN YOUR CAR & PARKING Because of the busy time of year and increased traffic everywhere, parking will be even more of an issue. As a

• Make sure you’ve been given back your card once you’ve paid for what you bought.

convenience to visitors and shoppers to the Augusta Road Holiday Open House, the downtown trolley route will be extended down Augusta during this event. Trolley stops are designated on the map in the center of this publication. Here are a few safety tips for parking in general: • Take notice of lighting. Try to choose a spot in the brightest or best lit section. • Always lock your car and make sure the windows are closed, no matter how long you’ll be gone. • Once your car is parked, familiarize yourself with its location so you can find it without delay. • Have your keys in your hand before you leave the safety of your store. • Look around your vehicle for any suspicious activity. If someone

OFF AUGUSTA

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A U G U S TA R O A D B U S I N E S S A S S O C I AT I O N

• Walk in the driveways of parking lots rather than between cars. If you are pulled down between cars and cry for help it will be difficult for anyone to tell where the cries are coming from. • Don’t allow your attention to become distracted from your purse or packages. • Don’t overload yourself with packages. Consolidate purchases into one or two large shopping bags so you can keep track of everything. Never leave your purchases unattended, even for a few minutes. • Lock packages in the trunk out of sight if you have to leave packages in your car unattended. Avoid leaving any packages or shopping bags visible in your car. • Leave your most expensive purchases until the end of the day when you can quickly hop in your car and go directly home.

10% OFF

Holiday Open House Special

Second Time Around

1621 Augusta Street, Greenville, SC 29605 Store Hours: Mon.-Fri. 10am-5:30pm Saturdays 11am-4pm OnlyOnAugusta.com


Get your Holiday Shopping Wrapped Up All In One Place… ONLY ON AUGUSTA! FOR WHO

STORE

WHAT

DESCRIPTION

McDaniel Village Shopping Center

Chicora Voices, The Children’s Choir of Greenville will have their Boys and Girls Choirs singing holiday carols for our shoppers beginning at 3 pm on Nov. 21.

Triple Crown Winner of New selection of eco-friendly recycled glass vases 2010 Taste of the Nation

5 Reasons to Visit During Our Holiday Open House…

Best Cold Food  Best Hot Food  Best Dessert

Monogrammed Gifts, Fashionable Handbags, Trendy Jewelry, Traditional & Funky Baby Items, and… Festive Holiday Finds and Treats!

20% off all Vance Kitira candles Gift Certificates Available

Kate Carlyle

SERVING GREENVILLE SINCE 1985

“A Gift Boutique”

1922 Augusta St., Ste 114 864-421-0440 KateCarlyle.com

OnlyOnAugusta.com

McDaniel Village | 1922 Augusta St., Ste. 112 864.631.1919 | labelsonaugusta.com

864.373.9013 1922 Augusta Street McDaniel Village Holiday Gift Certificates Available

864-282-8600

FIND US ON

1922 Augusta St. @ McDaniel Village www.embassy-flowers.com H O L I D AY O P E N H O U S E 2 0 1 0

9


Only On

that pleases any preference. “It’s just not possible to provide this over the Internet,” Watson says.

Augusta

A Taxing Issue

Business district boasts unrivaled shopping experience Online shopping is a siren song of 24-hour access – surf at work! in the carpool line! in your pajamas in the middle of the night! – while brickand-mortar merchants dance to a different tune. Virtual stores make it possible to point, click, checkout, pay, all without having to see, much less talk to, another soul. But is that a feature … or a bug? Shopping was never meant to be a solitary experience, Augusta Road business owners say, and they’re counteracting the online allure with enhanced emphasis on expert customer service. “I believe in building one-onone relationships with customers,” says Wesley Turner of Roots, An Urban Gardner’s Oasis. He and his

brethren all along Augusta Road have made it their business to provide a personalized shopping experience that far exceeds anything possible on the ‘net. “This is one main aspect that’s lost with big-box and Web stores. … Shoppers want the benefit of having their questions and concerns answered by a real, live person. They want to see and touch the actual product.” Local merchants aren’t merely about moving a product – they also offer services and talents that simply can’t be provided via the Web. “You can order plants online but what you can’t get is a custom-designed potted arrangement that was created just for you, just as you requested,” Turner points out. “You can order clothes

online but you can’t get someone to help you pick out a complete outfit that fits your body type.” Phil Watson of Harrison Lighting concurs. “Shading a lamp is an art,” he says, and therefore his shop specializes in certified expertise and personalized advice regarding shape, fabric, placement and more to ensure lighting

Online shopping sites impact far more than their brick-and-mortar competitors – indeed, most any sale lost by a local business to the Web equals lost tax revenue as well. According to a study by the University of Tennessee, South Carolina lost $94 million in uncollected Internet sales taxes last year and can expect to lose another $110 million in 2010. Projections are that between 2007 and 2012, the total sales tax revenue lost will be somewhere in the neighborhood of $569 million – all this in a state that’s struggling mightily with massive budget cuts amidst a struggling economy. Such issues are moot when people shop local. This matters – and not just to the merchants – because local businesses recirculate far more money in the Upstate economy than national chains. Statistics show that for every $100 spent in

Join us for our proudly supports Nov. 20 from 11am-5pm & Nov. 21 from 1pm-5pm Two days of holiday excitement, door prizes, specials, & treats.

Purchase a $30 gift certificate for only $20 during our Open House. Promo gift cards will be valid 12/20/10 – 12/20/11.

ALSO, bring in this ad to receive $5 OFF your purchase of $25 or more. COME SEE THE NEWEST HOME & GARDEN STORE IN TOWN!

Mission Statement: Meals on Wheels enhances the quality of life of homebound individuals by providing nutritious meals, personal contact and related services.

2247 Augusta Street, Greenville (Located across the street from Foxfire) 864-241-0100 • www.RootsofGreenville.com 10

A U G U S TA R O A D B U S I N E S S A S S O C I AT I O N

OnlyOnAugusta.com


an independently-owned store, $68 returns to the community through taxes, payroll and other expenditures; by contrast, when $100 is spent in a national chain only $43 stays here. Spend that same hundred online and exactly NOTHING comes back.

A Rippling Effect Local businesses provide local jobs, according to Karen Abrams of Foxfire Gallery & Kitchen Shop, not only by hiring their own employees but also sustaining employment at other homegrown establishments where they purchase goods and services. “We do business with other Greenville businesses – local suppliers, local service providers, local professionals like accountants and attorneys,” she says, and this ripple effect supports the entire Upstate economy. What’s more, nobody supports Greenville’s charities like Greenville’s businesses. Not just monetary contributions to the big campaigns but also a constant stream of donations for everything from PTA fundraisers to silent auction galas. In fact, statistics show non-profit organizations receive an average 350% greater support from local business owners than they do from non-locally owned businesses. “We live here,” Abrams explains. “So we are more committed to supporting this community.” Turner agrees, noting that over the past year Roots has given back a little over $10,000 in donations through products, gift certificates, services, and floral designs to schools and other non-profits.

businesses: boutiques, children’s stores, clothing shops for both men and women, home stores, great restaurants and more,” he says. “In a short distance we offer everything a mall does – and it’s almost all local so that’s an extra perk.” “This is boutique shopping rather than big-box shopping,” says Watson. “You get the uniqueness, but you also get easy in-and-out convenience; there’s close, ample parking for every store and you’re able to get up and down the street without getting stuck in traffic.” d

Happy Holidays from our family to yours

3101 Augusta St.| 864-242-3106

Everything You Need, Anything But Common

It’s All Right Here Besides, shopping local – especially on Augusta Road – is convenient in its own right. “You can find anything – and everything – up and down Augusta,” Watson says, comparing this vibrant shopping district to Atlanta’s trendy Buckhead. “It’s not all high-end; there are shops that suit almost every budget.” Turner believes this variety is key. “Only on Augusta can you find such a diverse collection of locally-owned OnlyOnAugusta.com

Children’s Clothing

Augusta Commons Shopping Center

2222 Augusta Street, Greenville H O L I D AY O P E N H O U S E 2 0 1 0

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HISTORIC

LEWIS PLAZA

AUGUSTA ROAD • GREENVILLE, SC LEWISPLAZA.COM

Start your holiday shopping with us! Come preview great holiday items & gift ideas!

Sunday, Nov. 21 1-5 pm Carriage Rides Refreshments • Santa Claus Oompah Band • Face Painting Register to win one of ten $100 gift certificates ANTIQUES ON AUGUSTA

MARY

FLEET FEET SPORTS

MOPPETS

GAGE’S

PLAZA JEWELERS

HARRISON LIGHTING

SASSY ON AUGUSTA

LET’S FACE IT

TEN THOUSAND VILLAGES

LIKE US ON


ARBA Holiday Open House 2010