March 29, 2019 Upstate Business Journal

MARCH 29, 2019| VOL. 8 ISSUE 8

THE FUTURE OF FLIGHT Greenville-Spartanburg International Airport plans future as passenger, cargo traffic hit record highs

DAVE EDWARDS

president and CEO of GSP

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TOP-OF-MIND AND IN THE MIX THIS WEEK

| THE RUNDOWN

Wells Fargo Advisors is pleased to announce that Wells Fargo Advisors

Thethat Yarbrough is pleased to announce

Group

Wells Fargo Advisors is pleased to announce that

The Yarbrough Group has joined our

has joined our The Yarbrough Group Greenville, South Carolina Office

Greenville, Carolina Office Wells South Fargo Advisors

has joined our is pleased to announce that Greenville, South Carolina The Office Yarbrough Group Wells Fargo Advisors has joined our that is pleased to announce

Greenville, South Carolina Office The Yarbrough Group

James D. Yarbrough, ManagingThe Director – Investments “We are exceptionally honored to welcome Yarbrough Group to We ® C. Howell, IV,ofCFA , Vice President – Investments WithGeorge over four decades combined experience, the Yarbroug Greenville-Spartanburg International Airport had a record year inAdvisors.

2018, has joined our when 2.3 million passengers flew into or out of the airport. Passenger traffic committed to puttingKiefer theirOgburn, clients’ Financial needs first.

Their client centric philos Advisor in Training in January grew by nearly 17 percent compared with the year before. Photo experience in delivering exceptional service make the Yarbrough CynthiaSouth Pando, Client Associate

by Will Crooks Greenville, Carolina Office Group a match with Wells Fargo Advisors. We are excited to support this team as th to provide their clients with soundFargo advice they need to pursue and re “We are the exceptionally honored to welcome “We are exceptionally honored to welcome The Yarbrough Group to Wells VOLUME 8, ISSUE 8 dreams,” said Scott Spang, South Carolina Complex Mana The Group to Wells Advisors.

Advisors. With over four decades of combinedfinancial experience, theYarbrough Yarbrough Group is Fargo

over four decades of combined experience, Featured this issue: committed to putting their clients’ needsJames first.D.Their clientWith centric philosophy and Yarbrough Kiefer Ogburn

the Yarbrough Group is committed to putting CREW Upstatein celebrates 2019 award winners......................................

6the Yarbrough experience delivering exceptional service make Group excellent Financial Managing Director – Investments “We are exceptionally honored toan welcome The Yarbrough GroupAdvisor to Wellsin F GSP looks to future following a year of unprecedented growth............ 8 their clients’ needs first. Their client centric match with Wells Fargo Advisors.

We are excited to support this team as they continue Advisors.

With over four decades of combined experience, the Yarbrough Gr New ownership of Hotel Domestique, Restaurant 17............................ 11 ® philosophy and experience in delivering Cynthia Pando George C. Howell, IV, CFA committed to putting their clients’ needs first.

Their client centric philosoph to provide their clients with the sound advice they need to pursue and realize their Associate Vice President – Investments “We are exceptionally honored to welcome TheYarbrough YarbroughClient Group to Wells Fargo exceptional service make the Group in delivering exceptional service make the Yarbrough Group an ex financial dreams,” said Scott Spang,experience SouthAdvisors.

Carolina Complex Manager.

With over four decades of combined experience, the Yarbrough Group is 35match W. Court Street, Suite 100 an excellent with Wells Fargo Advisors. match with Wells Fargo Advisors.

We excited to support this philosophy team as they committed to putting their clients’ are needs first. Their client centric and WORTH REPEATING Greenville, S.C. 29601

James D. Yarbrough Managing Director – Investments

Wewith areexceptional excited toservice support this team astothey to provide their in clients the sound advice they need pursue realiz experience delivering make the Yarbrough Group and an excellent Kiefer Ogburn James: (864) 370-5310 | George: (864) 370-5311 match with dreams,” Wellscontinue Fargosaid Advisors.

We are excited to support thissound team as they continu financial Spang, South Carolina Complex Manager toScott provide their clients with the (800)they 929-0380 Financial Advisor in Training to provide their clients with Toll-Free: the sound advice need to pursue and realize their advice they need to pursue and realize their

Fax: (864)South 370-2936 financial dreams,” said Scott Spang, Carolina Complex Manager.

James D. Yarbrough Kiefer Ogburn financial dreams,” said Scott Spang, South jim.yarbrough@wfadvisors.com | george.howell@wfadvisors.com ® “GSP is not the economic engine, but without us, Cynthia Pando George C. Howell, IV, CFA Financial Advisor in Tr Managing Director – Investments James D. Yarbrough

Kiefer Ogburn

Carolina Complex Manager. the economic engine doesn’t run as well.”

Client Associate Vice President – Investments Financial Advisor in Training Managing Director – Investments ® Cynthia Pando George C. Howell, IV, CFA 35 W. Court Street, Suite 100 Cynthia Pando George C.–Howell, IV, CFA® Client Associate Vice President Investments Dave Edwards, PageGreenville, 8 S.C. 29601 Client Associate Vice President – Investments 35 W. Court Street, Suite 100 Wells Fargo Advisors is a trade name

by Wells Fargo Clearing 35used W. Court Street, Suite 100Services, LLC, Member SIPC, a registered James: (864) 370-5310 | George: (864) 370-5311 29601 broker/dealer and nonbank affiliate Greenville, of Wells Fargo &S.C. Company. © 2018 Wells Fargo Clearing Services, LLC. Greenville, S.C. 29601 “If technology spending were the barometer, All rights reserved.

CAR-0618-00921 A1255 IHA-552373_A1 Toll-Free: (800) 929-0380 James: (864) 370-5310 George: (864) 370-5311 James: (864) 370-5310 || George: (864) 370-5311 companies like Equifax, Marriott, Sony, Anthem, Toll-Free: 929-0380 Toll-Free:(800) (800) 929-0380 Fax: (864) 370-2936 Fax:(864) (864) 370-2936 and Target would have been better protected Fax: 370-2936 jim.yarbrough@wfadvisors.com | george.howell@wfadvisors.com jim.yarbrough@wfadvisors.com || george.howell@wfadvisors.com jim.yarbrough@wfadvisors.com george.howell@wfadvisors.com than they ultimately were.”

Laura Haight, Page 15 Wells Fargo Advisors is a trade name used by Wells Fargo Clearing Services, LLC, Member SIPC, a registered broker/dealer and nonbank affiliate of Wells Fargo & Company. © 2018 Wells Fargo Clearing Services, LLC.

Wells Fargo a trade used byCAR-0618-00921 Wells Fargo Clearing Services, LLC, Member SIPC, a registered Allaname rights reserved.

A1255 IHA-552373_A1 Wells Fargo Advisors is a trade name used by Wells Fargo Clearing Services, LLC, Advisors Memberis SIPC, registered and nonbank affiliate of Wells Fargo & Company. © 2018 Wells Fargo Clearing Services, LLC. broker/dealer and nonbank affiliate of Wells Fargo & Company. © 2018broker/dealer Wells Fargo Clearing Services, LLC. All rights reserved. CAR-0618-00921 A1255 IHA-552373_A1

All rights reserved. CAR-0618-00921 A1255 IHA-552373_A1

3.29.2019 3.15.2019 | upstatebusinessjournal.com

3

ECONOMIC DEVELOPMENT

RealOp Investments marks 10-year anniversary n story by ARIEL TURNER | photos by WILL CROOKS

MARKLEY STATION

Almost 20 years ago, RealOp founding partner and CEO Reggie Bell was poised to take over his father’s well-known Upstate construction company, Marsh Bell.

Digging ditches and tying rebar were his skill set, but after two years

into management, Bell says his heart wasn’t in it.

“I kept being led towards the commercial real estate industry, and it’s very hard to get into the commercial real estate industry, but that’s kind of where if you have the

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UBJ | 3.29.2019

passion part of it, that’s for me where it began was really a desire for the creativity and the ownership component of hard assets, deal making,” Bell says.

He left the construction world and moved to a job at RealtiCorp using his construction background as the entry point.

After four or five years there, that’s when the entrepreneurial spirit kicked in.

“I went to Best Buy and bought a QuickBooks program and a laptop and we started the company, as a person,” Bell says.

That company officially opened as Colonial Commercial Group in March of 2009. Rebranded as RealOp Investments in 2012, the commercial real estate and special

situations investment firm now based in Greenville’s West End celebrated 10 years this month shortly after the Greenville’s Chamber of Commerce honored the company as its Small Business of the Year for 2018.

While much of what they do is out of the public eye, including significant charitable giving to children’s and veterans’ causes, RealOp’s most visible assets in Greenville are the Bank of America building at 101 N. Main St. and Markley Station, the adaptive reuse project that houses office and restaurants near Fluor Field.

Bell made his first deal and closed on a 43-unit multifamily development in January of 2008, even before the company was official.

Slightly more than a decade later, the combined transaction history of RealOp’s partners tops $10 billion.

That success didn’t happen by accident or overnight.

BY THE NUMBERS 400

jobs created

$10 billion

combined transaction history

$500 million capital investments

4 million

square feet of current portfolio

“Can’t do it without the people,” Bell says.

Bell says RealOp’s greatest successes and challenges have come from recruiting and retaining the

right individuals and removing the wrong ones. The company now has 31 employees in Greenville and throughout the Southeast.

“We’ve always stepped on each other’s toes, but we work well together,” says Kyle Putnam, partner and chief investment officer.

Putnam was Bell’s first hire in 2010. Putnam recalls those early days involving juggling the joys of multi-family property management while also increasing the company’s portfolio.

After the re-brand, RealOp moved its offices from Greer to downtown Greenville and eventually to its current location at 504 Rhett St. In 2014, Paul Sparks joined the team as president and managing partner, as a result of a prior golf-pairing gone well with Putnam.

“We were a small firm, everybody had to wear a lot of hats,” Sparks says. “But, you know, I had the most experience of managing people, HR, other things and sort of building infrastructure for where we wanted to go, so we all agreed that I would

BANK OF AMERICA BUILDING

sort of manage and run the company, manage a lot of the corporate operations.”

Sparks had previously been the executive vice president, senior credit executive, of CertusBank and brought with him the ability to attract institutional investment partners.

RealOp’s partners have learned to celebrate their significant accomplishments as a company, but as a team, they define success as more

than the numbers.

“Success for us is being able to come to work every day, do what we love to do people that we love to do it. And if you can do that, and you know, make a comfortable living for your family and know that you’re giving back, that you’re doing the right things every day, and that you’re building up others . . . although it may sound a bit cliché, that, I think, is what keeps us together,” Bell says.

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3.29.2019 | upstatebusinessjournal.com

5

NEWS |

THINGS YOU NEED TO KNOW

BUSINESS NEWS

CREW Upstate honors 2019 award winners n story by MELODY CUENCA | photos provided

CREW Upstate is the networking and business development organization of choice for successful commercial real estate professionals in Upstate South Carolina. The mission of CREW Upstate is to influence the success of the commercial real estate industry by advancing the achievements of women. Founded in 2010, CREW Upstate has grown to over 75 members and counting—welcoming women and men from a broad range of real estate disciplines across the Upstate. CREW Upstate provides support to its members through business development, leadership development, industry research, and career outreach.

CREW Upstate Awards Descriptions Rising Star A CREW Upstate member who receives this award reached a milestone or unique career success. This person approaches tasks with ambition and intuition to create something new or unique; providing services, developing products, or improving practices by organizing, developing, or innovatively using available recourses.

Career Advancvement for Women A CREW Upstate member who receives this award exhibits CREW Network’s mission to advance the achievements of women in commercial real estate. The award recipient has impacted one or more women by equipping them with skills or confidence to advance in their careers through new opportunities.

Rising Star: Mareena Register As an audit manager at Greenville’s Cherry Bekaert, Mareena Register has become a front runner in the audit market and a team leader. Speaking at real estate and SCACPA conferences, assisting with internal training, and spearheading improvements to employee benefit plan audits, Register shines bright in her career.

“As a fairly young person in the real estate industry, I truly appreciate the women of CREW that have given me an idea of what a successful woman in business looks like, and a more clear path on how to get there,” she says.

Career Advancement for Women: Lisa Dwight As director of marketing at DP3 Architects, Lisa Dwight lives out her passion of advancing the achievements of women in the industry. In 2018, as the CREW Upstate president, she published “Diversity: A business advantage,” an article regarding best practices for gender equity and inclusion.

“I am humbled and grateful to win this award, and I also recognize that this is an obligation, which I proudly accept, to continue working to assist in advancing the careers of women in commercial real estate,” Dwight says.

Distinguished Leader A CREW Upstate member who receives this award demonstrates excellence in their field via transaction volume, groundbreaking deal size, or other industry achievement by exhibiting resourcefulness, collaboration, and industry best practices. The award recipient is also a proven producer, connector, manager, or trailblazer.

Development Impact Real estate projects are honored with this award when they significantly and measurably impact the community in a positive way. These projects help transform and revitalize the built environment as well as the community, reaching far beyond the project boundaries.

6

UBJ | 3.29.2019

Distinguished Leader: Brantley Anderson As a senior brokerage associate at Colliers International, Brantley Anderson displays expertise in the leasing and acquisition of office assets in the Greenville area. She led the rebranding and repositioning efforts for office space at the Wells Fargo Center and AXIS Office Park. She’s the leasing agent for both Liberty Towers and Independence Corporate Park.

“For other women in commercial real estate, I hope this award proves to them that anyone at any stage in their career can be a leader,” Anderson says. “I intend to continue acting as a leader in my industry and my community.”

THINGS YOU NEED TO KNOW

| NEWS

Jackson Lewis welcomes Sue Odom and Johnny Wentzell to its growing Greenville, South Carolina team!

Sue and Johnny are Principals in the Greenville office. They focus their practices on employee benefits, ERISA plans, executive compensation, and taxation.

Development Impact: Plush Mills Greenville’s historic Plush Mills was the state’s first mill to make the soft, luxurious fabric called plush. Mark Peters and Shelby Dodson joined forces to completely transform the 3-acre property. With 24,500 square feet, the textile mill houses a shared office space called Serendipity Labs.

“The project took three years to complete and offered numerous challenges including brownfield conditions, financial constraints, and public perception of the building condition, location, and safety,” Dodson says. “Winning [this] award means that the team was able to successfully overcome these obstacles to create a project that supports and enhances the neighborhood and community.”

With more than 900 attorneys in major locations throughout the U.S. and Puerto Rico, Jackson Lewis provides the resources to address every aspect of the employer-employee relationship.

Development Impact: The Montgomery Building The historic Montgomery Building in downtown Spartanburg was purchased by James Bakker and Tom Finnegan of BF Spartanburg LLC in 2017. They gave the $29.5 million project life by utilizing Federal Historic Tax Credit, South Carolina Historic Tax Credit, South Carolina Abandoned Building Tax Credit, and the Bailey Bill.

The 100,000-square-foot, mixed-use building now has 63 apartments, 12,000 square feet of retail, and 30,000 square feet of office space.

Bakker attributes the success to “a construction and design team that worked together and found solutions for all the problems [they] faced.”

For more information or assistance, please contact Sue or Johnny: suzanne.odom@jacksonlewis.com (864-672-8091) john.wentzell@jacksonlewis.com (864-672-8090) jacksonlewis.com ATTORNEY ADVERTISING © 2019 Jackson Lewis P.C.

3.29.2019 | upstatebusinessjournal.com

7

taking flight WILL GSP’S RECORD GROWTH CONTINUE? n story by CINDY LANDRUM | photos by WILL CROOKS

B

Back in 2009, Greenville-Spartanburg International Airport was in dire need of a shot in the arm.

Travel out of the airport had nosedived, bottoming out a few passengers shy of 637,000 and down from more than 900,000 just four years earlier. Airlines had cut routes or left the market altogether. Ticket prices had skyrocketed, putting GSP in the top five for highest average airfare among the top 100 airports in the country.

Then Southwest Airlines announced in 2010 that it was coming into the market. The Dallas-based

low-cost carrier launched its first service from GSP on March 13, 2011.

The airport’s passenger count increased by 42 percent in Southwest’s first year.

“It absolutely was a game-changer,” said Dave Edwards, the airport’s president and CEO. Fast forward to today.

GSP is coming off a record year in 2018, when 2.3 million passengers flew into or out of the airport, and passenger traffic in January grew by nearly 17 percent compared with the year before. That’s the 16th consecutive month of passenger growth and the largest since Southwest started service. Edwards said

he expects the growth to continue, in part because the airlines have increased their seat capacities for February through the beginning of July by 20 percent.

“The biggest thing that keeps me up at night is how are we going to

date. This airport has always seen steady growth, but not the kind of growth we’ve seen in the last 10 years.”

Passenger traffic has grown so fast it is straining the airport’s parking facilities — there have been times

GREENVILLE SPARTANBURG AIRPORT

6 19 322,446

AIRLINES THAT OFFER PASSENGER SERVICE AT GSP NONSTOP DESTINATIONS FROM GSP

SQUARE FEET IN TERMINAL

accommodate the growth that I think is going to occur in the next six months,” Edwards said. “The biggest challenge we face right now is maintaining a high level of service and providing facilities during a time when we’re seeing growth the likes of which we haven’t seen to 8

UBJ | 3.29.2019

since Frontier Airline’s entry into the market last fall when just 50 of the airport’s available spots were open.

“We’re outpacing the growth that we projected just a year ago when we were compiling our new master plan,” he said.

soars TRAFFIC

GSP’s passenger traffic has increased by 46% in the last decade.

2011

1,787,161

2009

1,250,766

2012

1,901,032

2013

1,866,826

2014

1,897,264

2018

2015

1,940,602

2016

2,011,047

2017

2,317,984

2,130,885

2010

1,301,744

THE

places

TOP 5 DOMESTIC DESTINATIONS

WE GO TOP 5 INTERNATIONAL DESTINATIONS

NEW YORK CITY

TORONTO, CANADA

WASHINGTON D.C.

CANCUN, MEXICO

CHICAGO

MEXICO CITY, MEXICO

ORLANDO

MUNICH, GERMANY

DALLAS/FORT WORTH

LONDON, UK

To address the shortage, the air- tion over the next decade. port’s board approved $17 million for All of GSP’s growth is not tied to new economy and employee surface passenger traffic, however. parking lots. When those are available Cargo traffic is increasing as well, in summer 2020, GSP will begin with 1,100 flights and nearly 60,000 constructing a 1,500-space parking tons coming through GSP in 2018. garage. Half of the spaces will be for A new cargo terminal should be public parking and the rest for rental car companies.

The terminal, last expanded in GSP’s Wingspan project Five nonstop destinations — Denver, Las Vegas, Orlando, Tampa and that was completed in Miami —were added in 2018, giving GSP direct flights to 12 of its top 2017, has enough ca15 domestic destinations. The three without nonstop service are Boston, Phoenix and Los Angeles, all business destinations. pacity to handle 4 million passengers a GSP President and CEO Dave Edwards said there’s a “high likelihood of success” in adding nonstop service to Boston in the next year. year, Edwards said.

Whether the airport Nonstop service to Los Angeles is challenging because regional jets will have to add gates can’t be used, he said. But as use of C-series Bombardier aircraft with fewer seats and the range to fly coast-to-coast increases, so or additional baggage does the likelihood of nonstop West Coast service, he said. claims in the next Internationally, Edwards said GSP wants to add nonstop service to three to five years Cancun, Mexico, a leading vacation destination, one or two days a likely will be deterweek. mined by a terminal In addition, the airport is discussing adding service to Toronto with planning study, two airlines, Air Canada and Porter, Edwards said. Another Edwards said. possibility for less than daily direct service is Germany, he said.

D u r i ng peak periods of the day, like early weekday mornings popular with business complete this summer, he said. travelers who want to get to their GSP took over the fixed-base destinations to conduct business, operation and commercial fueling GSP is starting to have gate con- at the airport. FBO is a commercial straint, Edwards said. The airport business granted the right by the currently has 13 gates but the ter- airport to provide aeronautical minal can accommodate 18, he said. services, such as fueling, mainte“Right now, we’re able to jockey nance, rental, storage and flight a few things around to make it work, instruction. but it’s going to become impossible In addition, land development if we add a few more cities into that plays an important part in the morning push,” said Edwards, who airport’s growth, Edwards said. said the airport’s new master plan GSP sold some land to the Port calls for $250 million in construc- of Charleston to build the Inland

NEW DESTINATIONS

3.29.2019 | upstatebusinessjournal.com

9

NEWS |

THINGS YOU NEED TO KNOW

Port Greer. Nearby, the GSP International Airport Logistics Park is underway. “We’re on track, by sometime in 2020, to have two and a half million square feet of logistics warehousing in the park, effectively building it out,” Edwards said.

Planning is underway for an aerospace manufacturing park on

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2.9 billion

GSP’S 2018 ECONOMIC IMPACT IN DOLLARS

the west side of the airport at S.C. 14 and Verne Smith Parkway, he said. In addition, GSP is talking to developers about 300 acres between Brockman McClimon Road and the entrance into the airport for commercial development, including a possible hotel, he said.

“Nothing has been solidified yet, but there continues to be a lot of

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UBJ | 3.29.2019

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interest in that particular property,” Edwards said.

The development is important for GSP’s future, he said.

“The fact that we’re growing our three other business lines means that we’re in better position to offer lower costs to the airlines, which translates to them potentially growing new markets. It makes us more competitive, and it allows us to keep our parking rates lower,” he said.

Edwards said the airport’s annual economic impact to the Upstate is $2.9 billion. He said GSP’s growth reflects the Upstate’s growth.

“GSP is not the economic engine, but without us, the economic engine doesn’t run as well,” he said. “We’re here to support the growth. We’re making sure we’re providing the facilities that allow growth, both in cargo and in passengers, and on the land development side where the opportunities are right, to help recruit new business and well-paying jobs to the Upstate. The future looks bright.”

THINGS YOU NEED TO KNOW

| NEWS

presents

REAL ESTATE

Charleston billionaire new co-owner of Hincapie brothers’ Hotel Domestique n story by ARIEL TURNER | photos PROVIDED

Hotel Domestique and Restaurant 17 in Travelers Rest have a new co-owner who will help the boutique hotel and fine dining restaurant grow, say managing partners George and Rich Hincapie.

Charleston billionaire Ben Navarro, CEO of Charleston-based Sherman Financial Group, has partnered with the Hincapie brothers to buy out the former unnamed majority partner in the property. The sale closed midMarch.

Navarro made headlines last year when he made a bid for the NFL’s Carolina Panthers and also in 2018, he purchased the Volvo Car Open, a premier Women’s Tennis Association event held each spring.

George, retired professional cyclist, and Rich, CEO of Hincapie Sportswear, will continue to oversee the 30-acre property located at 10 Road of Vines, between downtown Travelers Rest and Asheville, on a daily basis.

The Hincapies opened Hotel Domestique, formerly La Bastide, in 2013 as a 13-room destination reflective of their European travels and geared towards the cycling community.

The two will continue to run their award-winning events from the hotel, including the Gran Fondo Hincapie-Greenville ride, which brings more than 2,000 cyclists to the Greenville area each fall, as well as Experience Domestique, a high-end cycling camp series led by George

Hincapie and other professional cyclists.

“I look forward to having Ben as a partner,” says George Hincapie. “Since his first visit to the hotel I could see his appreciation for our overall vision for the property. We have some of the best cycling routes in the country right off our doorstep, and the picturesque property is an ideal venue for retreats and weddings. Ben sees that and shares our vision.”

The friendship between Navarro and George Hincapie began years ago when Navarro visited Hotel Domestique for the first time as an amateur cycler and someone who is passionate about the sport. Hincapie calls that meeting a “serendipitous moment,” and the two remained in touch. In November of 2018 they began officially discussing the possibility of a financial partnership.

In the next year, the group plans to explore new opportunities to further enhance the property and experience for all guests — cyclists and non-cyclists — including more unique cycling experiences, as well as opportunities for corporate groups, retreats, and events.

Hincapie says the goal, with Navarro’s partnership and interest in health and wellness, is to continue to grow that customer base both internationally and locally.

“The property has a very bright future,” he says. “This is a legacy property for South Carolina.”

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3.29.2019 | upstatebusinessjournal.com

11

ON THE SPONSORED

MOVE |

City of Travelers Rest: City Hall and Police Headquarters

DP3 Architects provided architectural and interior design services for a new city hall at Trailblazer Park in Travelers Rest, SC. The 14,700-square-foot building houses city administrative offices, the police department, 911 dispatch, a municipal court, and a visitor’s center area. The project also includes a new 2,700-square-foot public works building at the site. Additional work included the development of the site for parking, driveways, utilities, and landscaping.

This facility completes the initial vision for Trailblazer Park, creating a vibrant municipal campus which optimizes the process for building permitting, business licensing, and city administration. The project creates an entrance to the south side of the city, making way for new development while engaging current recreational opportunities along the Swamp Rabbit Trail.

www.dp3architects.com 864.232.8200 12

UBJ | 3.29.2019

NEW HIRES IN THE UPSTATE

THINGS YOU NEED TO KNOW

??????

Lessons learned from big corporations’ data breaches Mark Begor, the CEO of Equifax, had the benefit of starting his tenure after the breach that exposed the Social Security numbers, credit card numbers, and other sensitive data of 148 million Americans.

Notwithstanding, the Senate Permanent Subcommittee on Investigations was a whipping in the public square. Begor was joined on the hotseat by Marriott International CEO Arne Sorenson, who had to answer for a data breach that compromised the sensitive data of more than 500 million travelers.

So, you’re asking yourself, what does this have to do with me? Well, if your business has customers, there are lessons you can learn from the Equifax debacle.

It’s not about the Benjamins.

My potential clients often believe

they are protected from hacking, cracking, and other cybercrimes because they bought high-end network gear or hired a good company. It’s not about how much money you have to spend.

If technology spending were the barometer, companies like Equifax, Marriott, Sony, Anthem, and Target would have been better protected than they ultimately were. What can you do? New systems with much stronger deterrents and detection are a good investment. A top-tier network, firewall, and mail system can detect up to 90 percent of phishing, whaling emails, or dangerous probes into your systems.

But that leaves 10 percent at risk.

People and systems need oversight, and the oversight needs oversight. Starwood Hotels,

| NEWS

By LAURA HAIGHT president, portfoliosc.com

now owned by Marriott, discovered its breach in 2018. It started in 2014. According to Bloomberg Law, Equifax didn’t have a written policy on patching systems until 2015.

And as late as the 2017 breach, a backlog of uninstalled patches left other systems vulnerable. What can you do? Pay attention. Make cybersecurity as important as physical security, marketing, and sales. Ensure that your information technology staff or independent contractors have a daily/weekly/ monthly/quarterly checklist of tasks including patching systems and reviewing error and firewall logs.

Ask better questions. Each time Equifax CEOs have been called to Congress, they have struggled to explain how this could possibly happen. Richard Smith, CEO

at the time of the breach, told a House hearing last year that some data were encrypted and some weren’t. It was obvious to the questioning reps that Smith really didn’t know much about how encryption was deployed.

What can you do? You might be just confused. IT companies, cloud service providers, mail providers, and web hosters throw encryption around like it is one thing, and of course you’re getting it. It’s not. You don’t. If you have any personally identifiable information (PII) that you store online or on peripheral devices, or transfer via email or data plans, then you need to ensure it is encrypted both in transit and at rest. If you don’t ask the right questions, you may not get the most complete answers.

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3.29.2019 | upstatebusinessjournal.com

13

ON THE MOVE |

NEW HIRES IN THE UPSTATE

HIRED

HIRED

APPOINTED

JOINED

MEGAN MARIE EARLY-SOPPA

AUSTIN COLEMAN

ANDY APARICIO

DAVID DYRHAUG

has joined Mashburn Construction’s Greenville office as assistant project manager. In his role, he manages daily operations to ensure cost, schedule, and document control and quality standards are met. Coleman has more than three years of experience in construction.

has joined Greenville’s Jackson Marketing, Motorsports & Events as public relations director. In his role, Aparicio oversees the development and execution of public relations and social media activities. He has 15 years of experience leading communication initiatives for global firms.

Mauldin City Council’s economic development planner, has been appointed director of its business and development services department.

Previously, Dyrhaug was the interim city administrator for the City of Simpsonville and served as its planning director prior to that role.

14

UBJ | 3.29.2019

has joined The National Black Lawyers Top 40 Under 40.

Early-Soppa is an associate at Fox Rothschild LLP’s Greenville office. She also serves on the board of the Hispanic Alliance S.C. and is a member of the South Carolina Bar Association Diversity Committee.

NAMED

KYLE BRINKMAN has been named the new chair of the department of materials science and engineering at Clemson University. Brinkman plans to establish a council that would help advise the university on investment in advanced materials. He currently serves as an editor for the Journal of Materials Science.

| ROUND UP

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1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

ACCOUNT MANAGER

UBJ milestone

UBJ milestone jackson Marketing Group’s 25 Years 1988 Jackson Dawson opens in Greenville at Downtown Airport

Callie Michalak

CLIENT SERVICES

Anita Harley | Rosie Peck

1988

1997 Jackson Dawson launches motorsports Division 1993

1990 Jackson Dawson acquires therapon marketing Group and moves to Piedmont office Center on Villa.

>>

Chairman larry Jackson, Jackson marketing Group. Photos by Greg Beckner / Staff

Jackson Marketing Group celebrates 25 years By sherry Jackson | staff | sjackson@communityjournals.com

Solve. Serve. Grow. Those three words summarize Jackson Marketing Group’s guiding principles, and according to owner Larry Jackson, form the motivation that has kept the firm thriving for the past 25 years.

Jackson graduated from Bob Jones University with a degree in video and film production and started his 41-year career in the communications industry with the U.S. Army’s Public Information Office. He served during

Vietnam, where he said he was “luckily” stationed in the middle of Texas at Fort Hood.

He left the service and went to work in public affairs and motorsports at Ford Motor Company in Detroit.

After a stint at Bell and Howell, where he was responsible for managing Ford’s dealer marketing and training, the entrepreneurial bug hit and he co-founded Jackson-Dawson Marketing Communications, a company specializing in dealer training and product launches for the auto industry in 1980.

In 1987, Jackson wanted to move back south and thought Greenville would be a good fit. An avid pilot, he

learned of an opportunity to purchase Cornerstone Aviation, a fixed base operation (FBO) that served as a service station for the Greenville Downtown Airport, providing fuel, maintenance and storage.

In fact, when he started the Greenville office of what is now Jackson Marketing Group (JMG) in 1988, the offices were housed on the second floor in an airport hangar.

“Clients would get distracted by the airplanes in the hangars and we’d have to corral them to get back upstairs to the meeting,” Jackson said.

Jackson sold the FBO in 1993, but says it was a great way to get to know Greenville’s fathers and leaders

>>

with a majority of them utilizing the general aviation airport as a “corporate gateway to the city.”

In 1997, Jackson and his son, Darrell, launched Jackson Motorsports Group. The new division was designed to sell race tires and go to racetracks to sell and mount the tires. Darrell Jackson now serves as president of the motorsports group and Larry Jackson has two other children and a son-in-law who work there. Jackson said all his children started at the bottom and “earned their way up.”

Jackson kept the Jackson-Dawson branches in Detroit and others in Los Angeles and New York until he sold his portion of that partnership in 2009 as part of his estate planning.

The company now operates a small office in Charlotte, but its main headquarters are in Greenville in a large office space off Woodruff Road, complete with a vision gallery that displays local artwork and an auditorium Jackson makes available for non-profit use. The Motorsports Group is housed in an additional 26,000 square feet building just down the street, and the agency is currently looking for another 20,000 square feet.

Jackson said JMG has expanded into other verticals such as financial, healthcare, manufacturing and pro-bono work, but still has a strong focus on the auto industry and transportation. It’s

2003 motorsports Division acquires an additional 26,000 sq. ft. of warehouse space

1998 1998 Jackson Dawson moves to task industrial Court

also one of the few marketing companies in South Carolina to handle all aspects of a project in-house, with four suites handling video production, copywriting, media and research and web design.

Clients include heavyweights such as BMW, Bob Jones University, the Peace Center, Michelin and Sage Automotive. Recent projects have included an interactive mobile application for Milliken’s arboretum and 600-acre Spartanburg campus and a marketing campaign for the 2013 Big League World Series.

“In my opinion, our greatest single achievement is the longevity of our client relationships,” said Darrell Jackson. “Our first client from back in 1988 is still a client today. I can count on one hand the number of clients who have gone elsewhere in the past decade.”

Larry Jackson says his Christian faith and belief in service to others, coupled with business values rooted in solving clients’ problems, have kept

2009 Jackson Dawson changes name to Jackson marketing Group when larry sells his partnership in Detroit and lA 2003

2009-2012 Jackson marketing Group named a top BtoB agency by BtoB magazine 4 years running

him going and growing his business over the years. He is passionate about giving back and outreach to non-profits. The company was recently awarded the Community Foundation Spirit Award.

The company reaffirmed its commitment to serving the community last week by celebrating its 25th anniversary with a birthday party and a 25-hour Serve-A-Thon partnership with Hands on Greenville and Habitat for Humanity. JMG’s 103 full-time employees worked in shifts around the clock on October 22 and 23 to help construct a house for a deserving family.

As Jackson inches towards retirement, he says he hasn’t quite figured out his succession plan yet, but sees the companies staying under the same umbrella. He wants to continue to strategically grow the business.

“From the beginning, my father has taught me that this business is all about our people – both our clients and our associates,” said his son, Darrell. “We have created a focus and a culture that strives to solve problems, serve people and grow careers.”

Darrell Jackson said he wants to “continue helping lead a culture where we solve, serve and grow. If we are successful, we will continue to grow towards our ultimate goal of becoming the leading integrated marketing communications brand in the Southeast.”

2011 Jackson marketing Group/Jackson motorsports Group employee base reaches 100 people

2008 2012 Jackson marketing Group recognized by Community Foundation with Creative spirit Award

pro-bono/non-proFit Clients American Red Cross of Western Carolinas Metropolitan Arts Council Artisphere Big League World Series The Wilds Advance SC South Carolina Charities, Inc. Aloft Hidden Treasure Christian School

CoMMUnitY inVolVeMent & boarD positions lArry JACkson (ChAirmAn): Bob Jones University Board chairman, The Wilds Christian Camp and Conference Center board member, Gospel Fellowship Association board member, Past Greenville Area Development Corporation board member, Past Chamber of Commerce Headquarters Recruiting Committee member, Past Greenville Tech Foundation board member David Jones (Vice President Client services, Chief marketing officer): Hands on Greenville board chairman mike Zeller (Vice President, Brand marketing): Artisphere Board, Metropolitan Arts Council Board, American Red Cross Board, Greenville Tech Foundation Board, South Carolina Chamber Board eric Jackson (Jackson motorsports Group sales specialist): Salvation Army Boys & Girls Club Advisory Board

November 1, 2013 Upstate bUsiness joUrnal 21

20 Upstate bUsiness joUrnal November 1, 2013

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15

CREW U P S TAT E

WHO IS CREW UPSTATE?

CREW Upstate is the business development organization of choice for commercial real estate professionals in Upstate South Carolina.

How will I benefit from being a member?

•

Member pricing to luncheons and events that include networking opportunities with high-level CRE professionals

•

Exclusive access to members-only, professional developmentfocused CREW Chats

•

Leadership development

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Community outreach opportunities

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Board/committee participation which increases your leadership skills and expands your network

•

All CREW Network membership benefits, including exclusive access to CREWbiz – a business networking tool and member directory

Isn’t this organization just for the ladies?

Supporting the mission to advance the achievements of women in the CRE industry takes the support of men, as well as women! Plus, networking works best when all the players are in the room, male and female. We currently have several male members that are taking

THANK YOU 2019 SPONSORS

advantage of all the benefits this organization has to offer!

I’m sold...sign me up!

Prospective members are welcome to apply for CREW Upstate membership by completing an application at :

www.crewupstate.org What should I put on my calendar?

CREW Chat: 15 Commitments of Conscious Leadership April 4, 2019 | 8:30am – 9:30am | Wyche Luncheon: Plush Mill meets the Coworking Demand April 11, 2019 | 11:30am – 1:00pm | Commerce Club Luncheon: Autonomous Vehicles and the Impact on Commercial Real Estate May 9, 2019 | 11:30am – 1:00pm | Spartanburg Piedmont Club Summer Social June 13, 2019 | 5:30pm – 7:30pm | WXYZ at Aloft Hotel

SHLTR [architects]