COMMUNICATION CORNER

COMMUNICATIONS

CORNER

Riley Watson

BIA Manager of Marketing & Communications

Realtors are among the fastest growing groups within the BIA. In this article I will cover seven key strategies that are guaranteed to amp up your appeal and attract clients!

Create a Social Media Brand

Most of us have used social media, but did you know that it can serve as a marketing tool? Social media allows you to reach clients on a personal level. Statistically, most people are more inclined to do business with you if they feel you are someone that is personable and trustworthy. By building a brand for yourself on social media, you are allowing clients to see not only what you have to offer,

Make the Most of Your Marketing as a Realtor

but who you are. As a realtor, your social media brand should say “I am professional, I am personable, and I am ready to meet your needs.”

Invest in Digital Ads

After building your social media brand, consider purchasing digital advertisements on platforms like Instagram and Facebook in order to reach potential clients during their downtime. Convenience is something highly valued in our society and the last thing people want to do at the end of the day is spend time searching for something to meet their needs. They need information delivered directly to them. By utilizing social media advertisements, you are putting yourself at the forefront of your audience’s daily digital consumption.

Utilize SEO (Search Engine Optimization)

In addition to digital advertisements, you can make your business even more visible to consumers by utilizing SEO (Search Engine Optimization). In a nutshell, SEO refers to techniques that help your website rank higher in search engine results pages. You can utilize this by creating SEO content, materials and key words on your website to get your business ranked higher in Google results.

Build a Website

While building your social media brand is helpful, it isn’t the only thing that is needed to make you stand out from the crowd! Building a website for your business offers features that social media does not, such as contact information, client reviews and interactive maps of your listings. In short, a website serves as a more organized and in-depth presentation of all you have to offer so be sure to whip up a website worthy of your clients’ attention.

Utilize Postcards

There’s been a long history of success with realtors combining their online efforts with real estate mailers. Today, mailers tend to be expensive to print (especially when considering the necessary postage), but they will allow you to target your audience in particular subdivisions, as well as past clients.

Seek out Visual Talent for Print Ads

Nothing draws consumers more than visual appeal. The more visually pleasing your advertisements are, the more professional and trustworthy you will appear to clients. That’s what makes finding talented photographers so vitally important. It is a must to have crystal clear, well-lit, perfectly composed videos and photographs in order to excel in the industry. Combining these images with a welldesigned ad in a community magazine is a recipe for success.

Network with Agents in the Industry

Have you ever wanted a steady stream of clients without doing copious amounts of work? Look no further than the networking events the BIA offers. Networking is a key component for success in the housing industry, especially for realtors!

remodels • new homes • additions

614.430.0027 7844 flint road, columbus, ohio rdshomedesign.com

Bright & Airy renovAtion

LOOK at all this Storage Space!

Remodeling Showcase These cabinets and counters turned out AMAZING !

This beautiful Kitchen is finished in Kemper Larson cabinetry customized in an Limestone

Grey paint finish, keeping the room bright and airy! This major project renovation happened during the pandemic last year. Despite a few delays, our homeowners were thrilled with the final outcome! Remodeling your kitchen is worth the wait and the most rewarding feeling of project completion is seeing your clients smile of satisfaction!

Cabinetry: Kemper Larson Door Style (Stain Storm) Custom Hood: Kemp Paint Finish: Limestone Grey Countertop: Silestone Quartz Color: Calacutta Gold Sink: Kohler Faucets: Kohler Hardware: Top Knob (Champagne Brass) Photo Credit: Brenna Smith Photography

Sims-Lohman.com

Columbus Showroom 1687 Jetway Blvd. Columbus, OH 43219 (614) 864-0315