COMPLIMENTARY YEAR-ROUND MARKETING AMPLIFYING YOUR REACH THROUGH GUIDES, WEBSITES, SOCIAL MEDIA, AND MARKETING INITIATIVES
Well-Seasoned Strategy
Built-In Marketing COMPLIMENTARY BUSINESS PROMOTION Marketing is a core component of the Webster Economic Development model. The City has built an approach that provides every business with meaningful visibility, supported by staff who understand the market, the region, and the audiences most likely to respond. The support extends across multiple platforms— from City-managed websites and guides to strategic partnerships and high-visibility advertising— Webster’s commercial landscape is consistently showcased to residents, visitors, and potential visitors, reinforcing the City’s role as a destination and strengthening the success of the businesses that choose to invest here. THE WEBSTER ADVANTAGE The City understands its market and continually develops initiatives that promote Webster’s visitor experience. A suite of tools—including the Stay, Play & Dine Guide, the Event Planning Guide, official City websites (WebsterTX.gov, VisitWebster.com, and FlywayTX.com), and coordinated social media channels (Visit Webster, Flyway,Webster Economic Development Corporation, and City of Webster, Texas Government) helps Webster connect with residents and visitors alike.
The City’s advertising and promotional investments complement the broader initiatives that promote Webster’s presence. Recently, in partnership with Great Wolf Lodge, the City helped coordinate the “Ultimate Webster Weekend,” working with Webster businesses to curate an itinerary that allowed influencers to showcase just how much there is to do in Webster. Eleven influencer families explored a lineup of signature Webster stops— from Great Wolf Lodge to Topgolf, Absolute Volleyball Academy, Chicken N Pickle, and Space Center Houston. The resulting social media coverage expanded Webster’s reach and drew attention from a broader audience. The City also provided the influencers with Welcome to Webster baskets—filled with exciting swag and gift cards from Webster businesses—to encourage further exploration and inspire future visits.
The Welcome to Webster baskets are also a key part of the City’s long-standing partnership with Clear Creek ISD and Challenger Columbia Stadium. Each fall, the City sponsors the Thank a Teacher feature shown during varsity football games, where 10–12 educators are surprised in their classrooms by Mayor Donna Jasso with a Welcome to Webster basket that includes a complimentary night at Great Wolf Lodge. The heartwarming feature promotes Beyond these tools, Webster invests in visibility Webster to home and visiting teams and to fans who strategies that reach visitors before they even attend the football games at the 10,000-seat stadium. arrive.The City maintains strategic placement in the Texas State Travel Guide and on TourTexas.com, and The City also partners with Absolute Volleyball through a 25-year partnership with Space Center Academy each August for the John Turner Classic, a Houston, features direct hotel booking links for tournament that draws 700–1,000 athletes, coaches, Webster hotels on the Space Center Houston and families from across the state. Webster hotels are promoted to all participating teams and families, website. and every visitor receives a welcome packet upon The City also funds the maximum number of blue- arrival at AVA—stocked with coupons for Webster logo highway directional signs allowed by TxDOT businesses—to encourage visitors to stay, play, and to guide travelers to Webster hotels—an annual dine in Webster. investment of more than $150,000. The signs are located at IH-45 exits 25, 26, and 28, and along the These are just a few of the initiatives and coordinated NASA Bypass, helping visitors easily navigate to marketing strategies that elevate Webster Webster’s lodging options. Webster is one of just businesses and strengthen key destinations, adding ten cities in Texas to make this level of commitment a little extra spice to the secret sauce that keeps the City’s momentum going. to hotel visibility.
Notes From the Kitchen
amplifies every business Webster’s economic development model includes a built-in marketing engine that creates continuous City The . initiatives regional and hips, partners , websites through coordinated guides, e. landscap cial visibility that strengthens the success of companies across its commer
TOP LEFT: Mayor Donna Jasso joins the featured teacher on the field at CCISD’s Challenger Columbia Stadium during a 2025 varsity football game, where the Thank a Teacher spotlight is filmed by C3 Studios for display on the stadium scoreboard. LEFT: Mayor Donna Jasso visits teacher Lauren Manning at Ward Elementary during the 2025 Thank a Teacher classroom surprise—marking the moment Webster completed visits to all 45 CCISD campuses since launching the initiative in 2022. MIDDLE
Webster’s official visitor guide features detailed information for every hotel, restaurant, and entertainment venue in the City and is offered both in print and as a digital resource. TOP RIGHT:
LEFT: San Antonio–based influencer @HeyItsRubee (75K followers) shares her family’s Topgolf experience during their Great Wolf Lodge “Webster Weekend.” BOTTOM
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Corpus Christi media personality Clarissa Serna (CBS Corpus Christi, 10K followers) documents her visit with astronaut Hans Schlegel at Space Center Houston. RIGHT: New Orleans influencer @i_eboni (550K followers), known for family, food, and lifestyle content, showcases her Welcome to Webster basket during her stay. BOTTOM
The Marketing Initiatives GUIDES + BROCHURES Webster’s marketing efforts are designed to drive overnight stays—spotlighting the City’s attractions, events, and dining to inspire travelers to book a room and stay awhile.
STAY, PLAY, AND DINE GUIDE The Stay, Play & Dine Guide offers free, year-round promotion for Webster’s hotels, entertainment venues, and restaurants. It’s stocked at major attractions, travel hubs, and City locations—and always just a click away online.
EVENT PLANNING GUIDE The Event Planning Guide provides free, year-round promotion for Webster’s venues, meeting spaces, and caterers. Available at City facilities and online, it’s a go-to resource for seamless event planning.
SOCIAL MEDIA
The City of Webster maintains several Facebook pages dedicated to tourism, posting groundbreakings, grand openings, and special events to enhance the visitor experience.
TOURISM WEBSITES TOUR TEXAS Advertising on TourTexas.com drives traffic to Webster’s tourism and hotel websites and captures leads from potential visitors seeking area attractions and accommodations.
VISIT WEBSTER The Visit Webster - Space Coast Texas website promotes the region and local hotels, providing resources to request visitor packets, book accommodations, and plan trips.
CITY WEBSITE Visitors can book hotel rooms and plan their trips on the City’s website, now being redesigned for an improved experience.
The Marketing Initiatives ADVERTISEMENTS + INITIATIVES Webster’s marketing efforts are designed to drive overnight stays—spotlighting the City’s attractions, events, and dining to inspire travelers to book a room and stay awhile.
BOOK DIRECT The City of Webster and Space Center Houston use Book Direct to promote Webster hotels on their websites.
TEXAS STATE TRAVEL GUIDE Webster’s advertisement in the Texas State Travel Guide reaches over 500,000 readers worldwide.
TEXAS LOGO SIGNS Webster proudly sponsors the maximum number of blue logo directional signs allowed by the Texas Department of Transportation (TxDOT) to guide visitors to its hotels—an annual investment of over $150,000. These signs are strategically located at Exits 25, 26, 28, and along the NASA Bypass, helping travelers easily find their way. Webster is one of just ten cities in Texas to make this level of commitment to hotel visibility
CCISD SPONSORSHIP OPPORTUNITY Webster is the proud sponsor of the “Thank a Teacher” segment at Challenger Columbia Stadium—a 10,000-seat CCISD high school football stadium that draws fans from across the region. As part of this initiative, outstanding teachers selected by the district are honored with Webster Stay-cation gift baskets delivered by Webster Mayor Donna Jasso, which include contributions from Webster businesses and complimentary hotel stays. Participating hotels receive valuable exposure through concourse advertisements, stadium announcements, and social media highlights. The program not only celebrates local educators but also offers a meaningful way for Webster hotels to connect with the surrounding community. The “Thank a Teacher” initiative will return for the Fall 2025 Varsity Football Season.
SCAN THE QR CODE FOR MORE INFO ON THE CCISD SPONSORSHIP
INFLUENCER MARKETING In April 2024, Great Wolf Lodge hosted eleven influencers for a weekend stay at its indoor water park resort hotel. The group enjoyed and shared content from the lodge, highlighting the family-friendly amenities and overall resort experience. To complement their visit, the City of Webster curated an itinerary featuring breakfast with an astronaut at Space Center Houston and a “choose your sport” outing to Chicken N Pickle,Topgolf, or AVA. Each influencer also received a Webster welcome basket filled with Webster goodies—giving them both the motivation to explore and a reason to return. The result? More than 90 social media posts and stories, generating over 2.31 million potential impressions. As Webster’s visibility grows, so does the opportunity for every hotel—because a rising tide lifts all ships.
The Marketing Initiatives AVA PARTNERSHIP Webster’s marketing efforts are designed to drive overnight stays—spotlighting the City’s attractions, events, and dining to inspire travelers to book a room and stay awhile.
THE JOHN TURNER CLASSIC VOLLEYBALL TOURNAMENT Each August, Absolute Volleyball Academy (AVA), located at 380 Green Wing Street in Webster, hosts the renowned John Turner Classic Volleyball Tournament. This highly anticipated event attracts over 700 talented players from 60+ elite Texas teams, showcasing some of the best competition in the state. The 2026 tournament took place from August 13-15, with many players arriving on August 12 to prepare for the exciting matches ahead. THE TOURNAMENT PACKETS
INSIDE THE 2024 PACKET
To enhance the overall experience and showcase local businesses in Webster, Marketing and Tourism Specialist Katie Vela facilitates the arrangement of room blocks at Webster hotels and includes coupons from Webster businesses in the visitor packets distributed to players, coaches, and their families. It’s an excellent opportunity for Webster businesses to reach a broad audience and boost traffic.
Flyway EXPLORE, ENJOY, & STAY A WHILE
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FLYWAY FOOTPRINT
Encompassing over 80 acres, Flyway is a Webster Economic Development Corporation project with buildready parcels, full utility service, and no detention required—ready for immediate development.
The 80+ acre destination development fuses the indoors with the outdoors in remarkable, unprecedented ways with best-in-class dining and entertainment venues amid a walkable, inviting atmosphere with a boardwalk, event lawn, and unique amenities.
Flyway EXPLORE, ENJOY, & STAY A WHILE Flyway’s story comes to life through its venues. Each bringing personality and pull, and creating a mix of experiences. These are the concepts currently shaping Flyway. For the latest updates, visit FlywayTX.com.
The Anchors
GREAT WOLF LODGE Great Wolf Lodge Texas Gulf Coast (GWL) opened in August 2024 at 1000 Great Wolf Way, featuring 532 family suites, a 92,000-squarefoot indoor water park, 61,000-square-foot entertainment center, and a 13,351-square-foot conference center for over 900 guests. Beyond its impressive scale, GWL offers a fully immersive family experience with on-site dining, retail, and attractions that make it a year-round destination for leisure and events. As the anchor of Flyway, the resort attracts hundreds of thousands of visitors annually—energizing Webster’s restaurants, retail centers, and entertainment venues. In 2025, GWL Webster earned the Houston Business Journal’s Landmark Award for Hospitality, recognizing its outstanding design and impact on the Greater Houston region’s tourism and economy.
SUNSET AMPHITHEATER
Sunset Amphitheater is a planned 12,500-capacity, multi-seasonal live entertainment venue located within Flyway expected to open in 2027. Designed for year-round operation, the amphitheater will feature a dramatic canopy roof, wind walls, and state-of-the-art audio-visual systems, allowing performances and events to take place in every season. As a major anchor at Flyway, the venue will significantly expand Webster’s live entertainment offerings and strengthen the district’s super-regional appeal. Sunset Amphitheater is expected to draw visitors from across the Greater Houston region and beyond— driving increased visitation to Flyway’s restaurants, hotels, and entertainment venues while reinforcing Webster’s role as a premier destination for large-scale events and shared experiences.
The Entertainment and Dining Lineup
CHICKEN N PICKLE Chicken N Pickle opened in February 2024 at 210 Blue Heron Drive, featuring eight indoor and outdoor pickleball courts, yard games, multiple bars, and multiple dining areas—including a rooftop experience. The 70,000-square-foot dining and entertainment complex spans three acres and offers flexible event space accommodating groups from 20 to more than 900 guests.
VIDA MARISCOS Vida Mariscos opened in October 2024 at 210 Osprey Drive, offering fresh Mexican seafood, craft cocktails, and live entertainment in a vibrant setting with indoor-outdoor dining and a private party room. The Flyway restaurant leads all Houston-area Vida Mariscos locations in performance, with others operating in Cypress, Katy, and Rosenberg.
ALE & IVY Ale & Ivy will open soon in Flyway at 335 Royal Tern Way, bringing traditional American cuisine, a lively sports bar atmosphere, and a popular Sunday brunch to the development. The vibrant bar and restaurant will feature live sports, music, and games, along with an outdoor patio overlooking Clear Creek on a 2.58-acre site along the Flyway boardwalk.
AMBRIZA Ambriza Social Mexican Kitchen will open soon in Flyway at 110 Osprey Drive, serving authentic Mexican cuisine and awardwinning margaritas in a lively, social setting. The restaurant will feature a spacious dining room, lively bar, and an expansive patio with 7,000 square feet indoors, 4,000 square feet outdoors, and seating for up to 300 guests.
GAUCHOS DO SUL Gauchos Do Sul will open soon in Flyway at 415 Royal Tern Way, introducing an upscale Brazilian steakhouse experience featuring continuous table-side cuts of premium meats, a gourmet salad bar, craft cocktails, and live music. Gauchos Do Sul and Vida Mariscos have the same owners, who, after seeing Vida’s success in Flyway, were quick to expand their footprint in Webster.
VISIT FLYWAYTX.COM FOR THE LATEST UPDATES
This inside look at Webster’s marketing opportunities highlights just one piece of what draws business to Webster every day. For a complete view of Webster’s key industries and economic strengths, scan the QR code to explore Gateway Magazine: The Secret Sauce.
FOR MORE INFORMATION: BETSY GIUSTO Economic Development Director Email: bgiusto@webstertx.gov Phone: 281.316.4116 Cell: 713.542.7137
KATIE VELA Marketing & Tourism Specialist Email: kvela@webstertx.gov Phone: 281.316.4121 Cell: 248.496.3438
KATY HICKS Economic Development Specialist Email: khicks@webstertx.gov Phone: 281.316.4135 Cell: 832.455.6258