Community Values Survey Results

Purpose • Ci#zen’s Engagement • Quality Feedback • Understanding Ci#zen’s Values • Strategic Planning Data • Future Direc#on

Logis#cs/Milestones

• Online Survey – January 23rd thru February 24th • Facilitated Workshops – 90 minute sessions • • • • •

2/25, 6:00 pm Kelly RecreaFon Center 2/26, 6:00 pm Coleman Bush RecreaFon Center 2/27, 12:00 pm Magnolia Building 2/28, 9:00 am City Hall 3/2, 9:00 am Kelly RecreaFon Center (w/childcare)

– Remote Response Technology

• Data Comparison

Marke#ng Plan LakelandValues.Com  Lakelandgov.net  Social Media

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Lakeland Vision Promo/ Website Chamber Promo/ Website LEDC Pizza Hut Box Tops Mitchell’s / Black & Brew Cup Sleeves

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PGTV Media Spots Access Lakeland LE Billing HOTLINE 834-­‐SWAN

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Business Cards Bookmarks Print Ads Access Lakeland Posters

Basic Informa#on • 2,019 completed responses to online survey.

• Two important limitaFons of this study: o Respondents were not a random sample of the populaFon. o Respondents do not represent a probability sample and may not be representaFve of the PopulaFon. • Respondents opted-­‐in to parFcipate and are likely to be concerned about local issues.

Demographic Data – Residency Status

Demographic Data – Own a Business

Demographics – Own Property

Do Not Own Property 48%

Own Property 52%

Demographics – Residency and Property Ownership

Demographics – Age 20 yrs and under 0.3% 66 yrs and Over 13.6%

21 yrs -­‐ 35 yrs 16.2%

51 yrs -­‐ 65 yrs 39.5%

Age Group # of Respondents % Respondents 20 yrs and under 6 0.3% 21 yrs -­‐35 yrs 328 16.2% 36 yrs -­‐50 yrs 613 30.4% 51 yrs -­‐65 yrs 798 39.5% 66 yrs and Over 274 13.6% *Source: U.S. Census Bureau, 2011 data.

36 yrs -­‐ 50 yrs 30.4%

% Est. Actual* 24% 20% 17% 17% 21%

Demographics – Length of Residency

Which of the Following Best Defines “Community” to you?

Demographics – Community and Residency Status

Not a City of Lakeland Resident within the City limits 23%

Permanent City of Lakeland Resident 25%

12%

39% 63%

38%

Seasonal City of Lakeland Resident

39%

15%

46%

Polk County

The City of Lakeland

Your neighborhood/subdivision

Significant Data Rela#onships • Analy#cal tests were performed looking for sta#s#cally significant rela#onships.

• All ques#ons were run in cross-­‐tabula#on against the following categories: ü Age ü Zip Code ü Residency Status ü Length of Residency • Addi#onal cross-­‐tabula#on tes#ng was performed looking for other significantly sta#s#cal rela#onships.

• Correla#ons were used to iden#fy significant and strong rela#onships.

Goal Ranking Overview – All Respondents Respondents were asked to rank each of the City’s Goals in order of their personal value. Each of the five Goals are represented below according to the respondent’s choices.

Goal Rankings in order of Importance 38% 34%

28%

27% 23%

21.7% 22%

21% 20% 19% 13%

13%

21.2% 21% 18%

22%

Economic Opportunity 19%

17%

CommunicaFon

25%

18%

18% 13%

12%

Fiscal Management 12%

Growth Management Quality of Life

5%

1st Ranked Goal 2nd Ranked Goal 3rd Ranked Goal 4th Ranked Goal 5th Ranked Goal

Example: 38% of the Fme respondents selected Quality of Life as the 1st Goal, but only 5% of the Fme they selected Growth Management as 1st.

Resident Goal Percentages Goals

Permanent Resident

Non-­‐ Resident

Seasonal Resident

Combined

Quality of Life

38%

36%

50%

38%

Economic Opportunity

23%

23%

10%

22%

Fiscal Management

21%

24%

22%

22%

Growth Management

5.6%

4.6%

5.7%

5.3%

Communica#on

13%

14%

12%

13%

Weighted Value of City Goals Respondents ranked Quality of Life their first priority; while Communica#on was ranked fifh.

City of Lakeland Importance of Goals Priority

Goal

Mean Score

1

Quality of Life

2.41

2

Economic Opportunity

2.71

3

Fiscal Management

2.91

4

Growth Management

3.48

5

Communication

3.50

1=Most Important; 2=very important; 3=somewhat; 4=not very; 5=not at all important

Community Safety Of total respondents, Rescue Services was selected by 75% to have Significant Personal Value; while only 46% selected Inves#ga#ve Services as having Significant Personal Value.

Rescue Services

75%

FirefighFng Services

70%

Dispatching Services

65%

Patrol Services

63%

Police Services

53%

InvesFgaFve Services

46% 0%

10%

20%

30%

40%

50%

60%

70%

80%

Cultural & Community Services Of total respondents, Library Services was selected by 38% to have Significant Personal Value; while only 27% selected Public Informa#on Services as having Significant Personal Value.

38%

Library Services

The Lakeland Center

31%

Public InformaFon Services

27%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Economic (Business) & Community Development Of total respondents, Economic Development was selected by 47% to have Significant Personal Value; while only 15% selected Development Review Services as having Significant Personal Value.

Economic Development

47% 29%

Neighborhood Programs

29%

Code Enforcement 25%

Planning Services

24%

Affordable Housing Programs 21%

Building InspecFon & Permigng Community Redevelopment

19%

Development Review Services

15% 0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Parks & Recrea#on Of total respondents, Parks was selected by 57% to have Significant Personal Value; while only 12% selected Cleveland Heights Golf Course as having Significant Personal Value.

Parks

57%

46%

RecreaFon & FaciliFes Services

AquaFcs

22%

Cemeteries

13%

Cleveland Heights Golf Course

12% 0%

10%

20%

30%

40%

50%

60%

70%

Transporta#on Services Of total respondents, Transporta#on Facili#es Maintenance was selected by 47% to have Significant Personal Value; while only 18% selected Parking Services as having Significant Personal Value.

47%

TransportaFon FaciliFes Maintenance

TransportaFon FaciliFes ConstrucFon

35%

Lakeland Linder Regional Airport

19%

Parking Services

18%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

U#lity Services Of total respondents, Electric U#lity was selected by 78% to have Significant Personal Value; while 50% selected Lakes and Stormwater Management as having Significant Personal Value.

Electric UFlity

78%

Water Treatment

65%

Solid Waste

61%

Wastewater CollecFon & Treatment

54%

Lakes and Stormwater Management

50% 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Program Ra#ng – What the numbers mean

Program

Range Ra#ng the service Number of “Significant Services under the Program Personal Value” Variance

U#lity Services

5

50 – 78%

28

Community Safety

6

46 – 75%

29

Cultural & Community Services

3

27 – 38%

11

Transporta#on Services

4

18 – 47%

29

Economic & Community Development

8

15 – 47%

32

Parks & Recrea#on

5

12 – 57%

45

Program Ra#ng – What the numbers mean

Program

Correlated Services

Correla#on

TransportaFon Services

Construc#on with Maintenance

.824

Economic & Community Development Services

Development Review with CRA

.725

Economic & Community Development Services

Code Enforcement with Building Inspec#on

.712

UFlity Services

Water Treatment with Waste Water

.712

Community Safety Services

Rescue with Firefigh#ng

.680

Parks & RecreaFon Services

Parks with Recrea#onal Facili#es

.671

Ci#zen Opinions – Level of Agreement Ci#zens were asked to rate their Level of Agreement with 14 Statements regarding different facets of life in the City of Lakeland

1=Completely Agree; 2=Mostly Agree; 3=Somewhat Agree; 4=Slightly Agree; 5=Do Not Agree

Ci#zen Opinion– What the numbers mean

Ci#zen Opinion

Correlated Opinions

Correla#on

COL is accountable and accessible to its CiFzens

COL government welcomes Ci#zen involvement

.785

COL is accountable and accessible to its CiFzens

COL operates in a transparent manner

.689

COL welcomes CiFzen involvement

COL operates in a transparent manner

.672

COL is an akracFve community COL is an affordable community I receive good value for the COL taxes I pay

COL provides superior services that enhance the quality of life and community pride COL provides superior services that enhance the quality of life and community pride COL is accountable and accessible to its ci#zens

.717

.642 .545

Emerging Policy Issues

The Lakeland Center

Priority

Emerging Policy Issues

Mean Score

1

Satisfied with Current Events

2.44

2

Would attend more events if updated

3.14

1=Completely Agree; 2=Mostly Agree; 3=Somewhat Agree; 4=Slightly Agree; 5=Do Not Agree

Ci#zens Comments & Quotes Top Five Themes • Homelessness • Red Light Cameras • Communica#on • Public Safety/Police • Trash/Recycling Pick-­‐Up

Ci#zens Comments & Quotes • Community Safety – “Law Enforcement is a vital cornerstone of our community. I really appreciate the work of Lakeland Police Department! They are doing a fantas@c job!”

– “We do really appreciate your police dept. that when we have a problem in our neighborhood, they are quick to check it out and do something about it.”

Ci#zens Comments & Quotes • Cultural & Community Services – “The Library is a fantasFc place. The staff is always very knowledgeable and helpful. I go there several Fmes a week as it is very helpful during these Fght Fmes.”

– “I love going to the Lakeland Center for all type of events. But I would like to see more diverse events in the near future.”

Ci#zens Comments & Quotes • Economic (Business) & Community Development – “My wife and I moved to Lakeland from Apollo Beach, Florida. We just love living in Lakeland. It is a beau@ful city. We are so proud of our downtown. We really like the plants and trees planted in the planters around the downtown area. First Fridays are great.”

– “The retail on the north side is finally growing at a decent pace, and some of the home d e v e l o p m e n t s n o r t h o f i 4 r i v a l t h e neighborhoods in the south. ”

Ci#zens Comments & Quotes • TransportaFon Services –“Downtown parking is very good. Having the free parking in the parking garage aOer hours is really great and so convenient.”

–“I always enjoy my @me in Lakeland. I especially like the bike trails around the lakes. I also like being able to ride on the streets on my bike.”

Ci#zens Comments & Quotes • UFlity Services –“I must give kudos to the electric dept for fixing street ligh@ng with a very rapid response!”

–“I think our electric service is an example for the rest of America to look at.”