City of Coquitlam - Consumer Sentiment Survey

Consumer Sentiment Survey The pandemic has changed the way we consume goods and services. As part of its efforts to support local businesses, the City of Coquitlam conducted a survey from June 15 to 30, 2020 to gauge consumer confidence and learn more about shopping habits and summer plans as businesses begin to re-open for in-person services.

The survey data is being shared with local businesses to help them make informed decisions about how they may need to adjust their operations to meet the needs of their customers.

Who Participated? 1,200+ people More than 1,200 people provided their feedback, most of them Coquitlam residents who either took part in the public survey or are part of the City’s Viewpoint online survey panel.

The respondents came from across the community and represented a broad range of ages, from teenagers to seniors.

16-24 (2%)

Age

65+ (24%)

25-34

55-64

35-44

(7%)

(20%)

(23%)

Westwood Plateau

45-54

12%

(23%)

North East Coquitlam Burke Mountain

9% Eagle Ridge

3%

Austin Heights

Gender

64% Female

33% Male

3% Prefer not to answer

3000 Guildford Way, Coquitlam, BC, V3B 7N2 | |coquitlam.ca/ecdev coquitlam.ca/ecdev 604-927-3442 | coquitlam.ca/ecdev

Ranch Park

Central Coquitlam

Burquitlam Lougheed

6%

18%

9% 5% Maillardville

River Springs 2% Hockaday Nestor

7%

City Centre 15% River Heights

3%

3%

Cape Horn

Neighbourhood United Blvd

0% JULY 2020

Economic Development Office

6%

People Are Shopping More Locally And Online Q: Since COVID-19, how have your shopping habits changed?

76%

shopping less

ordering

53% online more

30%

ordering

shopping local more

28% delivery more

Online Shopping Habits The pandemic has significantly changed shopping patterns. More than 50% of the survey respondents said they are shopping online more now than before the pandemic.

What percent of the following items did you/do you purchase online for pick-up or delivery?

Now

Pre-COVID

Now

Groceries

13%

22%

Restaurant Meals/ Food & Beverage

22%

43%

Clothing

21%

37%

Electronics/Tech

26%

40%

Household Goods

20%

35%

Q:

Pre-COVID

Where do you go for business info (e.g. hours and operations)?

We asked where people typically find information about Coquitlam business store hours and operations during the pandemic. This will help businesses understand the most effective ways to provide that information to their customers.

77%

Store website

64%

Google

34%

Business social media

32%

Word of mouth (family, friends)

32%

Call business directly

28%

News/media

14%

Coquitlam Social Media

11%

Delivery apps (e.g. Doordash, Skip the Dishes)

2

2020 Summer Vacation Plans We wanted to find out where Coquitlam residents are planning to spend their vacation time this summer. More than half said they are planning to stay close to home, with some day trips around the region or overnight trips in B.C.

54% 51%

will be staying in Coquitlam or within the Tri-Cities overnight trips within BC

50% 11%

looking at day trips within the Lower Mainland

Many want businesses and attractions to open with a ‘slow and steady’ approach.

overnight trips within the Lower Mainland

In-store Shopping Habits And Concerns Q: What would be your concerns, if any, when visiting local businesses and attractions in Coquitlam?

68%

Crowds in general

67%

Lengthy line-ups before entering

56%

Fear of catching COVID-19

43%

Lengthy line-ups while paying

24%

Inconvenience in business related to physical distancing guidelines

17%

Cost

5%

Other

3%

None at all

Minimum Safety Measures 1

Distance between patrons

2

Limit number of patrons

3 4

Regular anti-viral cleaning Engineered measures (e.g. Plexiglas dividers)

5

Hand sanitizers at entry

Top 5

84% 82% 82% 79% 78%

Face masks or shields for staff were also highly rated and identified by

71%

of respondents.

Face masks for customers was ranked as important by

56% 3

Level of Comfort We asked survey respondents to share their level of comfort with visiting different types of businesses and attractions in person, and (see below) what measures must be in place to make them feel safe doing so.

Very comfortable

Somewhat comfortable

Neutral

Somewhat uncomfortable

Very uncomfortable

Visiting retail in person

17%

40%

13%

26%

5%

Visiting personal services

14%

30%

12%

29%

16%

Dining in restaurants/pubs

13%

25%

11%

28%

23%

Visiting local attractions

9%

19%

20%

31%

21%

Visiting recreation centres

8%

19%

15%

30%

28%

Visiting local parks

50%

33%

9%

7%

1%

Having food trucks in parks

30%

32%

17%

13%

8%

Taking kids to play/spray parks

17%

23%

15%

27%

18%

Visiting outdoor pools

11%

16%

14%

26%

34%

Indoors

Outdoors

To access the full survey results, including a more detailed breakdown of shopping habits and levels of comfort by age, gender and neighbourhood, visit letstalkcoquitlam.ca/business.

Resources for Local Businesses The City of Coquitlam has joined the Tri-Cities #SupportLocal campaign to assist local businesses. We encourage businesses to take advantage of the opportunities for free promotion offered through the campaign: Go to wegothistricities.com and select the ‘I’m Open for Business’ button to be included in the online business directory.

Email tourism@coquitlam.ca to be include in the retail or restaurant listings on the Tourism Coquitlam website, visitcoquitlam.ca.

Visit Coquitlam Business Support portal, letstalkcoquitlam.ca/business, for comprehensive information and resources to support businesses through the pandemic and beyond, including news and updates, opportunities to provide input, a Q&A forum, a calendar of events, and business resources and opportunities from the City and other organizations and government. The information is updated regularly so check back often or sign up for email updates.

Economic Development Office | 3000 Guildford Way, Coquitlam, BC, V3B 7N2 | 604-927-3913

| coquitlam.ca/ecdev