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City Edition Influence Volume 1, Issue 2 Quarter 2, 2025 Inspire. Act. Impact.

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Influence is a powerful force It sparks ideas, builds movements,

and inspires action. When used with purpose, influence becomes more

than just popularity; it becomes a tool for change. Whether you’re

uplifting others, creating something new, or standing up for what

matters, your voice has the power to shift perspectives and shape the future. That’s the greatness of true influence.

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In Memory of Brian McKenna: A Voice That Echoes Through St. Louis On March 22, 2025, St. Louis lost one of its most cherished voices.

Brian McKenna wasn’t just a radio personality—he was part of the city’s heartbeat. For nearly 25 years, his familiar tone, witty banter, and unwavering positivity lit up the airwaves and uplifted thousands of listeners across the region.

But it wasn’t just his radio presence that made him special. Brian was a constant supporter of local causes, a champion for the underdog, and a connector of people from all walks of life. His voice could make you laugh on a tough day and think deeply on an ordinary one.

His passing in a tragic pedestrian accident at the age of 61 shook our community. It reminded us how one person—one voice—can make such an outsized impact when used with kindness, authenticity, and heart.

To Brian: Thank you for the years of laughter, music, and moments that mattered. Your voice may be gone, but your legacy lives on in every listener you inspired.

@BrianMcKenna

Isaiah Garza: The Influencer Who Turned Pain Into Purpose From the streets to the spotlight—and straight into people’s hearts.

Isaiah Garza’s journey is one of survival, compassion, and extraordinary transformation. Once homeless and struggling, Isaiah knows firsthand the sting of being invisible in a world that moves too fast. But he also knows what it means to be seen—and that’s what he now offers others.

Through viral videos on TikTok and other platforms, Isaiah travels the country giving back in powerful, tangible ways. Whether it’s gifting a homeless veteran a new wardrobe, sending a struggling family to Disneyland, or helping trafficking survivors rebuild their lives—his actions speak louder than any post ever could.

Isaiah’s message is clear: You don’t need a perfect life to change lives. You just need heart—and the will to act.

As a growing voice for justice, kindness, and second chances, he uses his platform to amplify the stories of those society often overlooks. He’s not in it for fame. He’s in it for impact.

And in doing so, he’s proving that kindness is a currency far more valuable than likes.

Follow his journey: @isaiahgarza | As featured on CBS News@isaiahgarza CBS News

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Zachery Dereniowski (MD Motivator): Building a Kinder World, One Stranger at a Time.

Kindness is contagious—and no one proves that more than Zachery Dereniowski, better known as @mdmotivator.

With over 6 million followers on Instagram, Zach has captured hearts around the world with videos that blend surprise, generosity, and a touch of magic. His content often begins with him pretending to be in need—only to flip the script and reward strangers for their compassion with cash, gifts, and words of encouragement.

But his mission runs deeper than the videos.

Zach is an advocate for mental health, empathy, and the idea that anyone can be a hero in someone else’s story. His roots in the medical world—he once trained as a doctor—inform his holistic view on healing.

Sometimes what someone needs most isn’t a prescription—it’s connection, dignity, and love.

Whether he’s helping a grieving widow, buying groceries for a struggling family, or simply offering a hug to someone having a hard day, Zach reminds us that the world doesn’t need more influencers. It needs more inspiration.

Instagram: @mdmotivator | Join the kindness movement

The New Age of Influence:

Why Micro-Influencers Are the Real Game Changers When most people think of “influencers,” they picture celebrities with millions of followers, sponsored trips, and viral dance trends. But beneath the surface of the social media world, a quieter, more impactful movement is taking place—micro-influencers are stepping into the spotlight, and they’re changing the game.

What is a Micro-Influencer?

A micro-influencer typically has between 1,000 to 100,000 followers—but what they lack in follower count, they make up for in trust, authenticity, and tight-knit community engagement.

“People don’t just follow them—they believe them.”

These influencers are often local leaders, small business owners, creators, teachers, and everyday people who are building niche audiences around wellness, fashion, food, education, activism, and more.

Why They Matter Higher Engagement Micro-influencers often have higher engagement rates than celebrities. Followers are more likely to interact with their content and respond to calls-to-action.

Deeper Trust Their opinions feel more authentic—more like a friend than a brand.

Community Driven Many use their platforms to support local efforts, charities, and community projects—making real-world impact.

Real Influence, Real Impact Influence today isn’t just about going viral—it’s about who you reach and how you move them. From spreading mental health awareness to raising funds for local shelters, micro-influencers are becoming the heartbeat of modern social movements.

So the next time you’re looking for inspiration, don’t just look up. Look around. The next big influence may be your barista, your barber, or your neighbor with a message worth sharing.

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