BA boss vows to save summer season

JESS JONES

BRITISH Airways (BA) boss Sean Doyle has said he is determined to salvage the summer season as the airline attempts to recover from a series of setbacks and poor customer service under former chief exec Alex Cruz. Doyle has set his sights sky-high in a comprehensive overhaul of the carrier’s operations as he looks to “rebuild from the bottom up”, according to an interview with The Sunday Times.

The leader said he is now focusing on modernising BA’s outdated IT systems, with the appointment of 400 tech professionals, and revamping the airline’s service.

To address the legacy issues caused by cost-cutting measures, Doyle has replaced several executives inherited from Cruz, bringing in fresh talent from outside the company.

The latest investment from BA’s parent company, International Airlines Group, totalling €600m (£510m), will primarily be allocated to cloud-based data centres, along with a new website and app.