Creatives, do not fear

Ai

There are always winners and losers with disruptive technologies, but it’s misguided to anticipate that creative work will suffer the most from generative AI’s applications. Productivity has always been a key barometer of competitiveness and growth, which AI is set to transform comparable to Henry Ford’s assembly line over a century ago. The report is right to stress the impact on the creative industry, but it will certainly not wash out the value of creative work altogether. These tools function as an autopilot in the creative process, making the production of content and art more accessible and efficient for small business owners and aspiring creatives.

For businesses to generate value for their customers, they cannot rely solely on automation for creative tasks.

Generative AI still needs a human behind the wheel to give its responses the necessary personalisation and life that delivers meaning.

Once this is realised, the future of AIdriven creative work is not only safe, but crucially bright, and one of endless opportunity.

Iván de Prado Alonso Freepik

Matthew Sinclair

NO MINISTER sat down one day and decided to hand unchecked, open-ended powers to the Competition and Markets Authority in digital markets. Sadly that is what the Digital Markets, Competition and Consumers Bill, currently passing through Parliament, would do. It’s the latest example of ill-thought out tech regulation, making even the EU’s Digital Markets Act look relatively restrained. At a time when the UK is losing its reputation as a predictable regulatory environment, we should ask: why are we so bad at regulating tech?

The most obvious problem is that no one minister has been in charge. With turnover at the top and an entire departmental restructure, there hasn’t been a chance for one person to grasp control of the agenda. Political instability has put officials in the driving seat.

Too many parliamentarians think about this in terms of whose side they are on, not whether the regulatory framework is well-designed. Their analysis often starts and ends with concerns that the major tech companies have a market position they have not earned fairly, or defend unfairly. This leads to proposals not getting the required scrutiny and policymakers brushing aside unintended consequences.