DRAM A DREAM FOR NEW JOBS

It is Burns night tonight, and to mark the occasion celebrating Scotland’s most famous poet (or ‘spoken word artists’ as he would no doubt be called in 2023), we have released an episode of Jimmy’s Jobs of the future examining all the jobs in Scotch. The first bottle of Scotch was recorded in the same decade that Columbus discovered America –and now Scotch makes up an extraordinary 22 per cent of all UK food and drink exports to more than 180 countries.

But lest you think the industry only employs distillers and tasters, I was amazed to learn on our three-day visit to Scotland that a huge amount is being created in the tourism and hospitality industry, including Diageo opening a major tourist attraction on Princes Street. Apparently, half the visitors haven’t tried Scotch before visiting –so it seems there is still plenty of growth potential.

Jimmy’s Jobs of the Future can be found on all platforms and at jobsofthefuture.co