GOAL 3: Community Engagement Strategy and Action Plan

GOAL 3: Community Engagement Strategy and Action Plan: Report and Direction

Key Issues

 Goals  Best Practices  Social Media  Pastors Communications  Trust in City Government  Performance Metrics  Town Hall Meetings  “State of City” Message 1. Mayor’s State of City – video 2. Review current activities 3. Investigate “best practices” from other cities 4. Prepare Report with options and performance metrics 5. CONFERENCE AGENDA: Report

Presentation and Direction Complete 5/22 6/22

9/22

10/22

Responsibility: Information Technology Director

June 2022 Update

• Review current activities: In Progress

As an ongoing effort, the comms division is continuing to access as the digital trends and platforms are always growing.

• Investigate “best practices” from other cities: In Progress

Comprehensive Fiscal Planning: As a part of continued growth, the Comms Division will be implementing a full day of fiscal planning, laying out ideas, thoughts, and go over projects to fortify the next fiscal year ahead. Currently, the Comms Division meets weekly to tackle the week-by-week needs, but successful Communications Departments take time out for relationship building and strategic planning as a best practice.

Hootsuite: A social media content management platform to help maximize the City of Fort Pierce social media accounts and help deliver the City’s message.

Chatbot: An automated citizen communication tool for municipalities. Cities contracted with CivicPlus utilize this feature to enhance better customer services that is driven by AI system and analytics.

City Projects Page:Currently, the City of Fort Pierce doesn’t have a direct Project page that highlights what the City of Fort Pierce is doing. Municipalities has found it affective in building and hosting a city project page or button, typically featured on the home page. It has not yet been determined where this page would go, and what department responsible for updates.

Internal Comms: Focusing on internal communications by enhancing the Helpdesk ticket system for marketing needs from other departments. This allows the communications division to directly work with staff to engage residents for events and marketing by filtering the needs of the requested ticket, and thoroughly plan the reach for the event.

• Prepare Report with options and performance metrics: In Progress

Metrics are being gathered for marketing purposes to extend the City’s communications and marketing reach through radio, print, web, and social media content. This will be an ongoing process to continually gauge successes, growth and pain-points for the division.