Cindy's Graphic Design Portfolio

Branding & Advertising | Packaging Design | Typography | Creative Direction

Graphic Design

R A

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D A R T W

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PORTFOLIO O

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Curated Artworks From January 2020 - January 2023

Designed by: Cindy Chen

Last Updated: Jan 2023

Table of Contents About Me

3

My Persona

5

Packaging Design - Engagement Collaterals

7

Menu Design - City Ice Cream Restaurant

9

Company Profile Design - PT. Roceo Indonesia

11

Montage - Photoshop Individual Project

13

Typography - Helvetica Type Poster

15

AR Filter - Wedding Event IG Filter

17

WELCOME TO MY CURATED PORTFOLIO WORKS AND ALSO MY JOURNEY AS A GRAPHIC DESIGNER

ABOUT ME

Hello! my name is CINDY CHEN

I AM CURRENTLY WORKING AS A GRAPHIC DESIGNER AT PT. KULINER NUSANTARA SEJAHTERA (GIOI GROUP) AS A GRAPHIC DESIGNER AS WELL AS CREATIVE DIRECTOR

EXPERIENCE

PASSIONATE

COLLABORATION

IN GRAPHIC DESIGN

TO WORK AND GROW WITH

WITH LEADERSHIP

FOR 3+ YEARS

LOCAL BRANDS

AND VARIOUS TEAMS

PERSONA PROJECT NAME

Cindy's Personal Identity PROJECT TYPE

Stationary

一 Brand Identity

This is my personal identity that is primarily influenced by my solemn nature. In order to demonstrate my ability to create vector art, I decided to use geometric supergraphics as my pattern collaterals.

MEDIUM

Digital Prototypes TOOLS USED

OUTPUT

Website

一

Cindy's Personal Identity Stationary Prototype

PACKAGING PROJECT NAME

Knit Knot Box PROJECT TYPE

Engagement ( Sang Jit )

一 送日

Sangjit is a Chinese tradition where the future groom brings wedding gifts to the future bride. The gifts must be customized usually in Red & Gold color as it is believed to bring luck and prosperity.

MEDIUM

Digital Files TOOLS USED

OUTPUT

Instagram

日送

一

Knit Knot Box Engagement ( Sang Jit ) -

MENU CLIENT NAME

City Ice Cream & Cafe PROJECT TYPE

Menu Design Client wants a menu redesign that is minimalist, clean, and modern for the overall look. Final outcome is included with store sketches, revamped logo, printed in textured paper with watercolor effect

MEDIUM

Digital Files TOOLS USED

OUTPUT

Offline Store

一

City Ice Cream & Cafe Menu Design

PROFILE CLIENT NAME

Roceo Indonesia PROJECT NAME

Company Profile Roceo is a local skincare brand that's created to inspire and be inspired by its people.

They're established for real girls who stay true to nature. All formula they created are clean, cruelty free and environmentally safe.

MEDIUM

Digital Files TOOLS USED

OUTPUT

Sociolla

一

Roceo Indonesia Company Profile 2020 ( Brand Introduction & Product Knowledge )

MONTAGE CLASS NAME

Individual Project LECTURER

Sir Emanuel Pratalaharja In this project, I want to utilize technology to transform how visual art is communicated in ways that are more efficient whilst also help to convey more meaning and spread more awareness about social issues.

MEDIUM

Digital Prototype TOOLS USED

OUTPUT

Instagram

一

Individual Project Photo Montage

TYPO CLASS NAME

Intro to Typography PROJECT NAME

Type Poster In class, we were told to pick a typeface and started doing history research on the chosen typeface. I picked Helvetica because I love how classic it is. After we finished our research & sketches, we have to make the type poster

MEDIUM

Digital Prototype TOOLS USED

OUTPUT

Website

一

Intro to Typography Type Poster

AR FILTER PROJECT NAME

Spark AR Filter PROJECT TYPE

Instagram Filter

一 LUTs

When Instagram merged with Facebook and announced Spark AR app, I discovered new hobby which is to make Instagram filter whether its for personal or public use.

I start to accept commission after I sparked an idea where it could be for wedding use.

MEDIUM

Digital Files TOOLS USED

OUTPUT

Instagram

一

Spark AR Filter Instagram Filter ( LUTs )

AFTER

BEFORE

@cindychennn

linkedin.com/in/cindychennn

A Visual Storyteller WHO BELIEVES THAT DESIGN IS A JOURNEY OF

DISCOVERY AND A SOLUTION TO A PROBLEM © 2023 by Cindy Chen

hellocindyx@gmail.com

+(62) 851 - 5628 -5677