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LAST WORD

Sport Ambassador

position to help them combat it.

What works in our favour is that I think we’re seen as part of Southampton Football Club and not necessarily as social or youth workers. We’re looked at more as simply sports coaches who are trying to help steer them in the right direction.

We’ve had 88 referrals since September 2022, which shows the need for the kind of work we’re doing. And we’ve had loads of lovely success stories. In fact, there have been young people that have come through the programme and integrated into other Saints Foundation projects.

We even got some that have come onboard as coaches in their own right.

They’ve been through Saints Switching Places and are now volunteering their time with us to help other young people. That’s such a positive thing for us. There’s really no one more relatable for someone coming to the programme than someone that has already been through it.

Thankfully, our funding for the programme appears to be safe. We’re currently supported by research and technology company Substance, who are indirectly funded by Sport England and the Big Issue, but we’re also funded by the Youth Justice Sport Fund. We previously had funding from the Premier League, but it unfortunately came to an end. Our area of work is expanding massively, so we’re always on the lookout for new funding. It started with just me, but there’s a team of three of us now, and we’ve got a growing waiting list that needs helping.

For me personally, the great thing about my job is seeing the journey from the point where a young person first joins us to when they perhaps move on to another Saints Foundation project or to something external, but equally positive. That’s what motivates me and gets me up in the morning – I want to continue helping these young people develop and be their best selves.”

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