Cimspa lmi – executive summary 2017

2017 CIMSPA Labour Market Intelligence Report

EXECUTIVE SUMMARY

Job roles – average age

EXECUTIVE SUMMARY

MANAGEMENT ROLES

Sector average age: 38 years

TECHNICAL ROLES

CONTRACTS MANAGER SPORTS DEVELOPMENT MANAGER SENIOR MANAGER

Introduction

GENERAL MANAGER FITNESS MANAGER DUTY MANAGER

CIMSPA has been tasked by government and Sport England with developing "increased professionalisation in the wider sport workforce". Developing workforce intelligence is an important step towards this goals.

PERSONAL TRAINER

SPORTS DEVELOPMENT MANAGER SWIMMING TEACHER

SPORTS DEVELOPMENT MANAGER GROUP EXERCISE INSTRUCTOR

RECEPTIONIST

SPORTS DEVELOPMENT MANAGER

FITNESS INSTRUCTOR

CIMSPA’s first workforce intelligence cycle in 2016/17 involved two national surveys – employer and employee. The goal is to provide an objective evidence base which employers can use for workforce development planning. §§ Employee survey: 698 responses §§ Employer survey: 28 responses CIMSPA considers this first LMI report as a baseline and is committed to increasing the sample size in future years in order to gain deeper insight into the sector.

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Employee survey Respondents' overview §§ §§

§§ §§

Sector gender split was 54% male and 46% female. This is very close to the national average – (53% male and 47% female).

96% of respondents were of “white” descent, 3% of respondents represented African, Arab, Asian, Black, Caribbean, mixed, multiple or any other ethnic group. 1% of respondents preferred not to disclose this information.

12% of respondents reported a disability, condition, illness (or a mixture).

60% of respondents replied that they held a management role. This was unexpected – a higher percentage of “technical” roles would be expected. The 2017 employee survey will confirm if this is an accurate representation or an anomaly.

46 54 %

30

31

32

40 60 Occupation

CIMSPA LABOUR MARKET INTELLIGENCE REPORT 2017 – EXECUTIVE SUMMARY

35

36

37

38

39

40

41

42

43

44

45

46

Respondents’ occupation – by gender OPPORTUNITY GAP? MANAGEMENT ROLES

31% FEMALE

69% MALE

TECHNICAL ROLES

%

TECHNICAL / MANAGEMENT

34

The average age of staff in the sector is 38 years. Fitness managers trended younger than this average at 29 years, whilst the cliché of a “young” group exercise instructor is just that – our data showed an average age of 42 years for this job role. A “best fit” comparison with census data shows that sport and physical activity is a relatively “young” business.

It is vital that the sector’s employment norms don’t exclude able and diverse individuals from working in sport and physical activity. This first survey revealed job roles significantly skewed to gender extremes, and some exclusively undertaken by full-time staff. A modern, equality-focused workplace should not feature such extremes and future labour market research will monitor this closely – why shouldn’t a CEO post be undertaken by a job share?

FEMALE / MALE

Gender

33

SPORTS DEVELOPMENT MANAGER

63% FEMALE 0

10

20

30

40

37% MALE 50

60

70

80

90

100

Percentage

2

Respondents’ salary average – by gender/role

§§

+10% MALE

+7%

MALE

+4%

TECHNICAL

£19,402 AVERAGE

Those in management roles don’t always hold management qualifications. Since many of those leaving the sector cited “poor management” as a reason, this single indicator alone points to the problem. Improving management qualifications and persuading employers to use them must be a priority for the sector.

MANAGEMENT

£33,351

Job roles – feeling qualified

AVERAGE

–5% FEMALE

–9% –10%

§§ §§

§§

§§ §§

STRONGLY DISAGREE

Management qualifications SKILLS GAP?

MANAGEMENT ROLES = 60% OF SECTOR 0

10

20

AGREE

STRONGLY AGREE

FEMALE

On gender and salary, our sector does pay women less than men for the same job role The average annual salary was £28,608 (female average £24,606, male average £31,556), giving a 24% (£6,950) salary gap (this figure crosses both full and parttime roles, so does not tell the whole story).

Where gender pay is directly comparable (full-time roles only), the gap ranges from 10% to 23%. On average, females earn less than males, across both technical and management roles.

That our gender pay gap is broadly comparable to the 18% reported by the rest of UK plc is a minimal positive.

One of the more surprising datapoints in the research was the high percentage of managers (37%) who are required to hold a technical qualification. This is a higher percentage than those managers required to hold a management qualification – an arguably illogical situation. CIMSPA’s professional standards matrix will be a key contributor to positive change here – employers will understand the qualifications, training and ongoing CPD a particular management role requires.

Just 28% of those in management roles are required to hold a management qualification.

DISAGREE

CONTRACT MANAGER

34.5%

3.5

SENIOR MANAGER

14%

GENERAL MANAGER DUTY MANAGER

5%

43%

33

39%

6% 3

SWIMMING TEACHER GROUP EXERCISE INSTRUCTOR

5% 8%

§§

§§

49% 83%

47.5% 27%

47.5% 65% 53%

47%

RECEPTIONIST FITNESS INSTRUCTOR

55%

42% 17%

PERSONAL TRAINER

62% 38%

6%

18%

76%

Whilst technical staff largely “feel qualified” to do their role, the percentage of managers who say the same is lower. This is where CIMSPA must intervene – creating a qualifications and training landscape where employers understand what the right training for the right employee is (either in a technical or management role) and a clear business case and measure of return for any investment.

A positive highlight of the survey is that two-thirds of employees can see a future for themselves in the sport and physical activity sector and are not looking to leave. CIMSPA’s singular focus on developing a genuine profession for our sector and offering the best possible career pathways for all, can only help keep this figure high.

TECHNICAL ROLES = 40% OF SECTOR 30

40

50

60

70

80

90

100

Percentage of all surveyed

CIMSPA LABOUR MARKET INTELLIGENCE REPORT 2017 – EXECUTIVE SUMMARY

3

Employer survey

Executive summary conclusion

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To conclude this summary, CIMSPA’s first labour market intelligence project is just a starting point. All of the major leisure management contractors are now working in partnership with CIMSPA, as are many leisure trusts, private sector providers and local authorities, with the employer partner base growing week by week. We can reasonably expect that the 2017 dataset will widen, allowing our analysis to deepen.

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Only 57% of employers believe they provide adequate training and personal development for their staff. Raising this figure in future surveys is an important benchmark for CIMSPA. One surprising disconnect across the two surveys relates to perception of training value. From an employer perspective, technical training held the least perceived value. However, the employee survey reported that this type of training/ qualification is most required across both technical and management roles.

In terms of performance improvement priorities, management roles dominate the rankings, with less concern for technical roles. This is unsurprising considering how the sector requires significant technical training and qualifications for many staff roles.

CIMSPA will strongly incentivise both the employee and employer surveys in 2017. We would ask everyone reading this analysis to both participate in the survey themselves, and encourage their team members and colleagues to do so.

“Most frequent response” – sector snapshot For each age range, across technical and management roles, the table overleaf summarises the most frequent answers that survey respondents gave.

FOR EXAMPLE §§ 52% of women aged 25-32 years in our sector occupy a management role. §§ The most frequent job role for these women was fitness manager, with 70% doing the job full-time. §§ Only 37% of these women are looking for a new job role. §§ 50% of women in this example are educated to at least undergraduate level.

Published by: The Chartered Institute for the Management of Sport and Physical Activity • www.cimspa.co.uk • info@cimspa.co.uk Incorporated by Royal Charter • Charity Registration Number: 1144545 • October 2017 Front cover photos courtesy of Sport England

CIMSPA LABOUR MARKET INTELLIGENCE REPORT 2017 – EXECUTIVE SUMMARY

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“Most frequent response” – sector snapshot

MALE

FEMALE

For each age range, across technical and management roles, this table summarises the most frequent answers that survey respondents gave.

Age range

Occupation (technical or management)

Role

Employment status

Salary

Seeking new employment

Qualifications or training held

Job dislikes (top 3 dislikes)

17-24

Technical (74%)

Receptionist (33%)

Full time (59%)

£14,592

No (68%)

GCSEs (23%); A-levels (49%); GNVQs (12%); Undergraduate (16%); Postgraduate (0%)

Financial reward (25%) Nothing* (16%) Lack of benefits and poor management (15%)

25-32

Management (52%)

Fitness manager (22%)

Full time (70%)

£22,866

No (63%)

GCSEs (11%); A-levels (25%); GNVQs (14%); Undergraduate (34%); Postgraduate (16%)

Financial reward (29%); Lack of benefits (20%) Hours (12%)

33-40

Technical (53%)

Group exercise instructor (33%)

Full time (53%)

£22,148

No (75%)

GCSEs (17%); A-levels (32%); GNVQs (11%); Undergraduate (25%); Postgraduate (15%)

Financial reward (32%); Lack of benefits (21%) Nothing* (14%)

41-48

Technical (54%)

Group exercise instructor (19%)

Part time (52%)

£28,924

No (67%)

GCSEs (29%); A-levels (22%); GNVQs (16%); Undergraduate (8%); Postgraduate (25%)

Financial reward (28%); Lack of benefits (18%) Nothing* (14%)

49-56

Technical (56%)

Receptionist (29%)

Full time (48%)

£29,214

No (80%)

GCSEs (27%); A-levels (25%); GNVQs (14%); Undergraduate (16%); Postgraduate (18%)

Financial reward (29%); Poor management (15%) Nothing* (14%)

57-64

Technical (53%)

Duty manager and receptionist (31%)**

Part time (47%)

£37,722

No (89%)

GCSEs (47%); A-levels (27%); GNVQs (6.5%); Undergraduate (6.5%); Postgraduate (13%)

Financial reward (22%); Poor management (22%) Nothing* (17%)

65-72

Technical (100%)

N/A

Part time (80%)

£10,400

No (100%)

N/A

N/A

17-24

Technical (58%)

Duty manager (42%)

Full time (62%)

£15,104

Yes (58%)

GCSEs (26%); A-levels (37%); GNVQs (22%); Undergraduate (9%); Postgraduate (6%)

Financial reward (29%) Lack of benefits (15%); Hours (15%)

25-32

Management (74%)

Duty manager (40%)

Full time (94%)

£25,634

No (59%)

GCSEs (17%); A-levels (22%); GNVQs (13%); Undergraduate (35%); Postgraduate (13%)

Financial reward (29%); Lack of benefits (17%) Hours (15%)

33-40

Management (88%)

General manager (37%)

Full time (95%)

£31,578

No (65%)

GCSEs (10%); A-levels (16%); GNVQs (17%); Undergraduate (41%); Postgraduate (16%)

Financial reward (26%); Hours (16%) Nothing* (14%)

41-48

Management (83%)

General manager (47%)

Full time (95%)

£35,740

No (58%)

GCSEs (12%); A-levels (22%); GNVQs (17%); Undergraduate (24.5%); Postgraduate (24.5%)

Financial reward (23%); Lack of benefits (14%) Location (14%)

49-56

Management (83%)

Senior manager 26%

Full time (89%)

£42,382

No (71%)

GCSEs (16%); A-levels (19%); GNVQs (11%); Undergraduate (25%); Postgraduate (29%)

Financial reward (20%); Lack of benefits (18%) Nothing* (16%)

57-64

Management (57%)

General manager, fitness manager and group exercise instructor (21%)**

Full time (68%)

£40,760

No (79%)

GCSEs (8%); A-levels (33%) GNVQs (21%); Undergraduate (25%) Postgraduate (13%)

Financial reward (24%) Poor management (20%) Lack of benefits (16%)

65-72

Management (67%)

N/A

Casual (67%)

£23,000

No (100%)

N/A

N/A

* “Nothing” means that respondents did not list any job role dislikes. ** Equal response percentage over multiple job roles.