The Barber Magazine April 2020

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EDITOR’S LETTER

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56 April 2020

elcome to a jampacked April issue! I am super excited for you all to read this issue as we have some fantastic stories lined up! This month we want to educate you all on how to use your social media pages to grow your brand and increase your client base. You may use your social media platforms every day, but are you uploading suitable content for your clients? Head over to page 53 for some top tips. Moving away from social media, we focus on the good old days with a little help from the experts. Follow us as we take a stylish step back in time to see which classic trends will be making a comeback this year (one of my favourites this month!). We have also included a sustainability feature, including a unique barbershop that works without any electricity whatsoever! This is a fantastic read which could give you some ideas to reduce your shop’s carbon footprint. Check this out on page 30. We love to hear feedback from you guys so please get in touch to let us know what you liked, and if there is anything you think we should be covering over the next few months. On behalf of myself and the team here at The Barber Magazine, we hope you enjoy this issue and have a great month. Editor

on the cover

Hair

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Beards

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skincare

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sHaving

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Business

Image supplied by Quarters Barbering Academy Model: Jake Hillery Styling: Gentgarments.com Photographer: Matt Marsh


Contents

59 58 Regular Features: 22

Create this style: Mike Taylor creates a retro look and we are obsessed!

26

Barbershop of the month: Featuring, Good Old Soul barbershop.

36

Boss talk: We talk with Joth Davies, a master barber and true barber boss.

42

Rising star: Lotus Honey talks us through the early stages of her career.

48

Barbers around the world: We are joined by Collette Saunders, Founder of the Australian Female Barbers.

50 Charity focus: A great organisation, have a read. 54

Social media expert: Michael Morgan offers some useful tips for Instagram.

62

Expert column: Waterman & Webb offer some helpful Instagram advice.

Unique for April 15

Back to the future: We take a stylish step back in time…

53

Social media: What can you do to boost your Instagram following?

Editor Molly Curtis molly@cimltd.co.uk Contributor Michael Morgan Sales Director Tom Woollin tom@cimltd.co.uk Publication Manager Api Somboongedd api@cimltd.co.uk 01795 509 102 Design and Production Grant Waters, James Taylor, Lisa Humphrey 01795 509 108 Credit Facilities Manager Natalie Murray E: creditcontrol@cimltd.co.uk 01795 509 103 DIGITAL & WEB DEVELOPER Matt Coppard Managing Director John Denning © 2020 CIM Online Limited, The Goods Shed, Jubilee Way, Faversham, Kent ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

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