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SEPTEMBER 2026

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Editor

Tom Woollin tom@tgmpublishing.co.uk

Commercial Director

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Design and Production Grant Waters grant@cimltd.co.uk James Taylor james@cimltd.co.uk

Credit Facilities Manager Gwen Lee creditcontrol@cimltd.co.uk 01795 509103

Digital & Web Developer Xhulio Bishtaja digital@cimltd.co.uk

Marketing Manager Lucas Payne lucas@cimltd.co.uk

Social Media Manager Lily Lawson socials@cimltd.co.uk

Director

Tom Woollin

Managing Director John Denning

© 2026 Cogent Multimedia Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Cogent Multimedia Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

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SEPTEMBER 2026

On the cover:

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Editor’s Letter

elcome to the September issue of Total Grooming Magazine. This month, we’re diving deep into one of the most exciting areas of professional grooming: cat care. Cat grooming is growing faster than ever, driven by rising pet ownership and a growing recognition that cats simply aren’t small dogs. They demand their own expertise, their own approach, and professionals who understand feline behaviour as much as grooming technique. Our feature explores what this shift means for your business, highlighting the misconceptions still holding cat owners back and showcasing what specialist training looks like in practice. We’re also thrilled to introduce Katie Gwilt as our Groomer of the Month. Katie’s journey from cat sitter to force-free feline specialist offers real insight into how groomers are building profitable businesses around specialisation and welfare-led practice. Her mobile service model, The Kat Lady, shows that there’s genuine demand for groomers who put cat comfort at the heart of everything they do. Beyond cat grooming, this issue tackles two essentials for any modern salon. Our clippers feature explores the rapid evolution of cordless technology and what today’s equipment options mean for your work and your wellbeing—from battery life to ergonomics to noise reduction. And Lisa Gill returns to show you how technology can reclaim time in your day; if you’ve ever felt stretched, this article reveals where hidden efficiency (and hidden profit) might be hiding. Rachel Bean also shares important advice on debunking dangerous misinformation about overheated dogs—something every groomer needs to know, particularly as we head into autumn with dogs still arriving stressed from heat. As always, thank you for your continued support of Total Grooming Magazine. I hope this month’s issue gives you something practical, something inspiring, and something that helps you grow—whether that’s a new skill, a clearer understanding of where your business is heading, or simply a reminder of why you chose this profession. Tom Woollin Editorial Director @totalgroomingmagazineuk

Contents 10

Groomer of the Month

Clippers

Business

Cat Grooming

Meet Katie Gwilt, award-winning cat groomer and founder of The Kat Lady. Her force-free, welfare-led approach shows why cat grooming specialisation is rapidly becoming a skilled profession in its own right. The New Standard. Cordless technology has transformed the clippers landscape, offering unprecedented choice in power, battery life and ergonomics. We speak to leading groomers and equipment specialists about what makes a great clipper and how to choose. Cooling Myths Busted. Dangerous misinformation about overheated dogs is circulating online. As first responders to heat stress, groomers need the facts. Rachel Bean debunks viral myths and shares evidence-based guidance. Specialist Cat Care. Professional cat grooming is booming, driven by rising awareness that cats have very different needs from dogs. We explore the misconceptions, the skills required, and why dedicated training matters.

Katie’s Column

The Groomer’s Hands. Award-winning feline specialist Katie Gwilt returns with her monthly column, exploring how your hands are your most valuable diagnostic tool for detecting both physical and emotional changes in cats.

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NEWS

From salon floor to regional trainer Discover how pets grooming can take you on the journey of a lifetime

f you love dogs and want to help them look their best, look no further than Pets Grooming. With Groom Rooms in our Pets at Home stores nationwide, when you join us, you’ll have the fantastic opportunity to take the first steps on the road to building a rewarding, fun-filled, long-term career. Syke first worked with us as an in-store colleague, occasionally helping out in the Groom Room when things got busy. This sparked a passion for working hands-on with dogs, so she moved full time to the salon as an Assistant Stylist. Her training journey took around six months, and focused on three distinct stages: Prep It, Clip It and Snip It. Prep It focused on the foundations of grooming, Clip It introduced styling techniques and trimming skills, while Snip It developed her advanced grooming styling and knowledge. At the end of this period of training, Skye completed case studies and final assessments designed to showcase her newfound expertise. She enjoyed the work so much that she decided to develop her career with us, and as she increased her knowledge and skills, it wasn’t long before she’d been promoted to Senior Stylist. From there she moved on to Head Stylist, then Senior Salon Trainer and is now the Grooming Development and Expertise Trainer for the entire Northern region of the UK. It’s been an exciting journey for Skye, but she couldn’t have done it without the support of her colleagues, the structured learning and the hands-on experience we offer. Under the guidance of experienced stylists and trainers, her skills were built up gradually, and by combining theory, practical learning and regular feedback, we were able to help her develop the confidence she needed to deliver a high-quality grooming experience for every dog she works with.

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We recognise that everyone works at their own pace and are committed to ensuring all our stylists are fully supported and prepared before moving on to the next stage of their training. And it goes without saying that unlike some training routes, all our colleagues are paid throughout their training, receive hands-on experience in a busy salon, and have access to all the equipment they need. We invest heavily in all our stylists and offer fantastic opportunities for everyone who wants to develop their career. And @totalgroomingmagazineuk

of course we provide great colleague benefits, including a great salary, discounts and cashback from many major retailers, and a quarterly bonus when you smash your targets. So if you’re passionate about dogs and looking for a rewarding career in grooming with unparalleled benefits and education, Pets Grooming is the place for you. Discover your potential and apply today at www.petsathomejobs.com/petsgrooming

Professional Precision, Snip After Snip

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NEWS

What Groomers Need to Know A focused update on welfare, law and professional standards.

n this edition, the Animal Focused Alliance’s Vicky Skinner looks at three things currently shaping the sector - new funding opportunities for those looking to take on an apprentice, why you should have your say on the government’s firework consultation and how understanding canine behaviour can minimise stress in the grooming salon.

What new research tells us about canine anxiety

As a dog groomer, you’ll know just how much loud noises and fireworks distress can affect an animal’s behaviour.. That’s exactly why your voice matters in the government’s current consultation on fireworks and pyrotechnics. Launched on 16 July 2026, the twelveweek consultation is looking at reducing the maximum noise level for consumer fireworks, restricting louder products to professional use only, and reviewing risk classifications. It closes on 7 October 2026, and you don’t need to be a fireworks expert to respond, just your professional experience of how noise affects the animals in your care. Groomers see the physical and emotional toll first-hand: dogs who won’t settle on the table, increased shedding or self-soothing behaviours, and owners asking for calming advice around bonfire season. That real-world insight is valuable evidence for policymakers. To make sure the groomer’s perspective is properly represented, the Animal Focused Alliance will be putting together an industry submission on behalf of their members but you can submit your own response at: https:// ditresearch.eu.qualtrics.com/jfe/form/ SV_eg0jcixPsRnv1NY

A data protection change to put on your radar

If you’ve ever thought about taking on an

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apprentice, there are a couple of options, for dog groomers the level 2 Dog Grooming Assistant is a great starting point into the industry or for those who already have the foundations in place the level 3 Animal Welfare Manager provides a progression route. Now is a particularly good time to consider an apprentice as the government have recently changed the funding available.. From 1 August 2026, training for apprentices under the age of 25 became fully funded by the government, removing the contribution smaller employers used to pay. From October 2026, non-levy small and medium-sized businesses will also be able to claim a new £2,000 grant when they recruit an apprentice aged 16 to 24. There are additional payments too, including £1,000 when you take on an apprentice aged 16 to 18. For a small business, an apprentice can be a practical way to grow your team while bringing fresh energy into your work - and helping shape a skilled, welfare-focused professional from the very start. For more information on taking on an apprentice visit https://www. gov.uk/guidance/how-to-take-on-anapprentice

Beyond Fight or Flight: Changes to our understanding of the canine stress response.

In our recent Ask the Expert webinar, canine behaviour expert Leza Bliss explained how the traditionally understood stress response of fight, flight or freeze actually has five potential actions - adding fawn and the “faff about” to the picture. The grooming table is exactly where these additional behaviours show up. Fight might be a growl or snap; flight, a dog straining to get off the table or away from the equipment. But freeze @totalgroomingmagazineuk

is easily missed — a dog that goes still and “well-behaved” may in fact be shut down rather than settled, and a normally food-motivated dog that suddenly won’t take a treat is often a dog that has tipped over its threshold. Fawn is just as easily misread: rolling over, licking and appeasing can look like affection when it’s actually a dog trying to defuse the situation. And the “faff about” ( a sudden burst of the zoomies, often once a dog is back on the floor) is frequently a release of built-up tension rather than simple excitement or bad behaviour. Knowing all five helps us read a dog accurately, step in sooner, and protect both the animal’s welfare and our own safety.

Where the Alliance comes in…

We monitor developments across the sector and translate them into practical, plain-English guidance and Ask the Expert webinars, so you can work confidently and professionally with animal welfare always at the centre of what you do. For more information visit www.animalfocusedalliance.co.uk

GROOMER OF THE MONTH

The Kat Lady Katie Gwilt sees cat grooming as something quite different from purely cosmetic work. It’s about understanding feline behaviour and prioritising individual cat welfare. Through her mobile service, The Kat Lady, she’s known for a force-free approach where the cat’s comfort always comes before checking off a grooming checklist.

How did you first get started in grooming, and what inspired you to specialise in cat grooming?

I came into grooming through cat sitting. After spending two and a half years as a professional cat sitter from 2017, I noticed many cats needed help with their coats but struggled to find specialist groomers. Some were elderly or dealing with health conditions; others had become matted. Cat grooming seemed a natural transition. I started training in January 2020 and became fascinated by the relationship between grooming, behaviour, health and welfare. From the beginning, I knew I wanted to work specifically with cats. They’re not small dogs—working safely requires understanding their individual needs.

Have you had stand-out mentors?

I’ve learned from various cat and pet professionals rather than just cat groomers. Caroline Clark and Compass Education taught me about feline behaviour, while Elizabeth Whiter helped me read animals. Within grooming, Stephanie Zikmann showed me there’s a place for holistic, force-free work. But the cats themselves have been my greatest teachers. Every cat responds differently—what works for one may be inappropriate for another. They’ve taught me to slow down, observe carefully and change my approach when needed.

How do you run your business day to day?

The Kat Lady is a mobile service—cats are groomed at home rather than in a salon. This reduces stress for elderly, anxious or travel-sensitive cats. Working in their environment lets me observe how they move, interact with owners

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and other animals, sometimes revealing changes that wouldn’t be obvious elsewhere. Before grooming, I spend time observing the cat and discussing their health, behaviour and any changes with the owner. The grooming adapts to the individual. I don’t have a single handling routine every cat must tolerate—my approach is observation, minimal restraint and flexibility. I don’t routinely bathe cats or do cosmetic lion cuts. Every decision should benefit that cat. Sometimes success means completing the full groom; sometimes it means prioritising uncomfortable areas and returning another day. The cat’s welfare always comes before a checklist.

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What are your biggest challenges?

Helping people understand cats need grooming help despite self-grooming is major, especially for short-haired cats. Groomers are positioned to notice lumps, wounds, dental problems and behaviour changes owners miss—I’ve found issues leading to veterinary investigation. Learning to accept you can’t always complete the planned groom was crucial. During initial training, success meant finishing everything. But as I’ve gained experience, I’ve learned that knowing when to stop, split the groom across appointments or refer for veterinary support is as important as technical ability. Sometimes not finishing is the most professional decision.

GROOMER OF THE MONTH What do you love most about the work?

Making a tangible difference to a cat’s comfort and quality of life. Sometimes it’s visible—removing painful matting or helping an elderly cat manage their coat. Often it’s smaller: a cat becoming more confident, an owner learning to recognise stress signs, or preventative grooming keeping a senior cat comfortable. I also love the relationships. I get to know cats’ personalities and communication styles throughout their lives. Over time, you become part of their support network—being trusted with their care is something I never take lightly.

Tips for aspiring cat groomers?

Spend as much time learning about cats as you do grooming techniques. Study feline behaviour, body language, anatomy and how pain and stress affect behaviour. Technical ability matters, but reading the cat in front of you is what allows you to use those skills safely. Don’t rush confidence. It comes from experience, education and learning to make good decisions. Find other professionals to learn from and remain curious. The moment you assume you know exactly how a cat will behave is when you stop paying attention to what they’re communicating.

Where do you see cat grooming heading?

There’s increasing awareness that cats have very different needs from dogs. I’d like to see stronger education pathways and collaboration between groomers, vets and behaviour professionals. My own work is moving increasingly into education—teaching regulated qualifications and developing training in feline first aid, illness recognition and welfare-led grooming. As demand grows, it’s important cat grooming isn’t viewed as just another service to add to dog grooming without proper training. Working with cats requires dedicated learning about the species. I want cat grooming to grow as a skilled profession with education, welfare and feline behaviour knowledge at its heart.

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Clippers

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CLIPPERS - ESSENTIAL 5

Keep Your Blades Sharp

Your clippers are precision tools that deserve attention. Proper maintenance extends their lifespan, maintains cutting performance, and protects your investment. From daily cleaning to blade replacement, these five essentials will keep your clippers working smoothly throughout their life.

1. Blade Sharpening vs. Replacement

Dull blades don’t just cut poorly—they stress your motor and make every groom harder work. You can sharpen most quality blades 2-3 times before replacement makes sense, and professional sharpening costs significantly less than buying new. The trick is knowing your blade manufacturer’s limits; some brands hold an edge longer than others. When sharpening stops delivering results, that’s your signal to replace. Build both services into your annual budget.

2. Daily Cleaning Protocol

Hair and dander work their way into blade gaps throughout your day, and that buildup is what gradually kills performance. A soft brush to remove visible debris takes barely five minutes after each groom, followed by a quick blast of clipper spray or specialized blade cleaner between dogs. The golden rule: never use water, which causes corrosion and damages internal parts. A quick dry with a clean towel and you’re done— this simple habit prevents the kind of degradation that shortens clipper life significantly.

3. Oiling Schedule and Product Selection

Oil reduces friction, keeps motors running cool, and extends the time between maintenance cycles. Apply it to blade bases every 3-5 dogs, more often when it’s warm outside. Here’s the critical part: use only clipper-grade oil, since household oil attracts dust and gums up precision parts. Less is more—excess oil just makes a mess on your workstation. If your clippers sound louder than usual or run hot, that’s your cue to oil immediately.

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4. Storage and Environmental Conditions

Where you store your clippers matters as much as how you maintain them. A cool, dry place away from moisture is essential—humidity causes rust and internal corrosion even when you’re not using them. Avoid leaving clippers in grooming vans overnight or near bathing areas where they’ll absorb dampness. A protective case keeps dust and debris out when they’re resting. Temperature swings stress motors and batteries on cordless models, so steady conditions protect your investment between grooms.

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5. Recognizing When Replacement Is Necessary

Even flawlessly maintained clippers eventually reach the end. Watch for reduced cutting power that sharpening doesn’t fix, excessive noise or vibration, consistent overheating, or blades that move inconsistently. When repair costs approach half the price of new clippers, replacement usually makes more financial sense. Consider upgrading when newer models offer efficiency gains that improve your day-to-day workflow. Maintenance extends lifespan, but knowing when to retire clippers prevents frustration and keeps your results sharp.

Incorporated With

Dog Grooming Courses & Qualifications Certified Professional Groomer Certified Advanced Professional Groomer International Certified Master Groomer Become qualified from your own salon. You can take your time and do step by step practical and written exams all from your own place of work via zoom. We also have recognised grooming schools across the UK if you prefer to study that way. Get in touch with Sue Oliver 07966141320, sue@icmguk.com, www.icmguk.com

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T LIKE O SIT

S I GN E D F

SMART

CLIPPERS

The New Standard

Clippers have never been more important—or more sophisticated. As cordless technology becomes the industry standard, professional groomers are experiencing unprecedented choice in power, battery life, ergonomics and noise levels. We spoke to six leading groomers and equipment specialists about what makes a great clipper, how technology is evolving, and why the right equipment can transform both your work and your wellbeing.

or professional groomers, clippers are arguably the hardest-working tool in the salon, used for hours every day on countless dogs with different coat types. Getting the right clipper isn’t a luxury—it’s essential. But what defines a great clipper has changed dramatically over the past decade. The evolution has been driven by technology, but ultimately shaped by groomers themselves demanding better. Kevin Simpson, Owner of Simpsons Online, sees a clear shift in what professionals demand. “A great clipper comes down to three things: performance, reliability and comfort. It’s one of the hardest-working tools in the salon, so it needs to deliver consistent results day after day, regardless of coat type or workload.” He emphasises that while cutting performance remains essential, groomers now prioritise weight, balance, ergonomics and noise. “Factors such as these have become increasingly important, particularly for groomers working long hours on multiple dogs each day.” Hefin Rowlands, National Sales Manager at Heiniger UK, agrees that expectations have fundamentally shifted. “A great professional grooming clipper needs to deliver consistent power, reliability, and comfort throughout a full working day.” Modern groomers expect cordless freedom without compromising power, all-day performance with longer battery life, quiet low-vibration machines, and ergonomic designs that minimise fatigue. “There’s also a stronger focus now on build quality and long-term durability, which has always been a key part of Heiniger’s Swiss-engineered approach.” For many groomers, this evolution is deeply personal. Kara Boyd, Fairy Dogmother, started with heavy corded clippers that became increasingly tiring

over the course of a full day. “I absolutely love the Heiniger Sapphire clippers because they’re much lighter than the clippers I used when I first started grooming. I have quite small hands, so having a lighter, more ergonomic clipper makes a huge difference.” She’s experienced the physical toll firsthand. “I genuinely believe that years of using heavier clippers contributed to me needing carpal tunnel surgery at quite a young age. Better ergonomics should be a priority because so many groomers

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suffer with hand and wrist problems.” The shift to cordless technology has been the defining market trend of recent years. What was once viewed as a compromise—an inferior alternative to corded models—has become the new standard. Paula Bryan, Managing Director of Clipit Enterprise Ltd, explains the transformation: “Years ago, cordless clippers were often viewed as a compromise, but modern lithium-ion batteries have changed that completely. Today’s professionals expect cordless

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CLIPPERS performance that equals or exceeds traditional corded machines.” Hefin describes the scale of change: “The biggest shift has been the move toward high-performance cordless clippers, which has become the new standard for professionals. Advanced lithium-ion battery systems offer longer run times and fast recharging. We’re seeing cordless technology truly match— and often outperform—traditional corded machines.” Beyond cordless technology, several trends are reshaping the market. Noise and vibration reduction are attracting greater attention from manufacturers and groomers alike. Paige Tulloch, Owner and Stylist at Tulloch’s Tails, notices the tangible difference in her dogs’ behaviour. “I prefer a clipper that has low vibrations and I notice that dogs are more comfortable.” Kevin agrees: “Many groomers work with nervous, young or sensitive dogs, and quieter equipment can help create a calmer experience for both the dog and the stylist.” Ergonomics have become nonnegotiable. Cassandra Stephens, Owner of The Poochery Dog Grooming, explains how equipment choice has evolved throughout her career. “Early in my career, I focused mainly on finding a clipper that would get the job done. As my experience grew, I became much more aware of how weight, balance, noise levels, battery life, and vibration affect both the groomer and the dog.” She now seeks equipment delivering consistent performance while reducing fatigue and improving the experience for nervous dogs. The impact of the right clipper on daily work is substantial. Cassandra describes it clearly: “Clippers have a huge impact on every aspect of grooming. The quality of the finish, the time it takes to complete a groom, and the comfort of the dog are all directly influenced by the equipment you’re using. A high quality clipper glides through the coat more efficiently, helps produce a smoother finish, and requires fewer passes over the same area.” Paige echoes this from her own experience: “The correct clipper for me will sit comfortably in my hand. I like a clipper that has two speeds to help get through those thicker coats. A good clipper will also leave the coat nicer. I found with cheaper clippers in the past,

I struggled to have a nicer finish when doing a clipped groom.” From an efficiency standpoint, reliable clippers maintain consistent workflow throughout the day. When equipment performs well, groomers

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spend less time dealing with snagging, uneven cutting, overheating, or battery issues. Cassandra notes: “That not only improves productivity but also reduces physical strain. Over the course of a busy week, the right clipper can make a

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CLIPPERS significant difference to comfort and job satisfaction.” Maintenance is where many groomers separate good work from truly great work. Cassandra’s routine includes brushing hair after every groom, regularly cleaning and disinfecting blades, and applying clipper oil according to manufacturer recommendations. “Clipper maintenance is absolutely essential. Even the best clipper will underperform if it’s not properly cared for. Regular maintenance extends the life of the equipment and improves cutting performance.” Paige maintains similar discipline. “I clean and oil my blades between dogs with Kojiro sanitiser and oil. Unmaintained blades mean the clipper has to work harder and the blade drive wears down faster. I also have my clippers professionally serviced every 4-6 months.” Kevin stresses that while manufacturers continue to innovate, groomers must play their part. “Even the best machine can only perform as well as the blade fitted to it, which is why professional groomers continue to place great importance on blade quality, sharpness and durability.” Looking ahead, the industry is poised for further evolution. Paula sees development shifting focus away from raw power alone. “The next stage of development will be less about simply adding more power and more about intelligent design. Brushless motors have already improved efficiency, longevity and reliability, and I expect to see further advances in battery technology providing longer run times with shorter charging periods.” She’s particularly excited by developments improving the groomer’s day-to-day experience. “I’m excited by lighter materials, improved weight distribution, lower vibration and smarter cooling systems that help blades remain comfortable during extended use.” Cassandra has specific wishes for future innovation. “I’d love to see further advances in battery performance allowing even longer run times without increasing weight. Improved blade technology that stays cooler and maintains sharpness over extended periods would be welcomed by many groomers.” She also sees potential in smart features monitoring blade temperature, maintenance schedules,

battery health, or cutting resistance. Paige hopes for even lighter equipment and better battery performance. “I would like to see clippers become even lighter in the hand and possibly longer powered batteries, although they do seem to be lasting longer these days. A mechanism to keep the clipper and blades cooler for longer would be useful!” Hefin believes manufacturers will continue refining fundamentals. “Looking ahead, we see the market moving toward even more powerful cordless platforms, further refinements in noise reduction and smooth running, continued improvements in ergonomics, and growing demand for multi-purpose tools that can handle a wide variety of grooming tasks.” There’s a clear trend toward reliability and serviceability backed by education.

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Paula emphasises this connection: “We help groomers understand how to get the best performance from their equipment, extend the life of their blades and clippers, and ultimately improve efficiency within the salon. Innovation isn’t just about launching new products—it’s about helping groomers work with greater confidence and consistency every day.” Kevin sums up the broader shift: “While equipment continues to evolve, it’s the skill and expertise of the groomer that truly brings out the best in every tool.” As technology continues advancing, one thing remains constant: the right clipper, properly maintained and matched to your working style, makes all the difference—to your comfort, your productivity, and ultimately, to every dog that comes through your salon.

Help pets strut their stuff. Build a career you’ll love. Opportunities available nationwide

Behind every wagging tail and camera-ready coat is a talented groomer who helps pets look and feel their best. With Groom Rooms across the UK, we’re helping pets strut their stuff, and we’re looking for brilliant people to join us. Become part of our Pets Grooming team and you’ll join a welcoming community where your skills are valued, your individuality is celebrated, and your growth really matters. Whether you’re taking your first steps as an Assistant Stylist or bringing years of experience as a Stylist or Head Stylist, there’s a place for you here. You’ll enjoy expert training, ongoing support, and benefits designed to help you thrive, including generous annual leave, a birthday day off, enhanced pension contributions, and colleague discount. Fancy being part of the next tail-wagging transformation? Scan the QR code and find your perfect grooming role today.

TECHNOLOGY

Finding Hidden Profits

Technology expert and Savvy.Pet co-founder Lisa Gill explores how grooming businesses can unlock hidden profits through smart technology. Most salons aren’t short of customers—they’re short of time. This month, Lisa reveals how automated booking systems, streamlined admin tools and smart cancellation management can reclaim half an hour or more from your busy day, transforming interruptions into genuine income.

orking with grooming businesses every day, one thing has become very clear. Most salons aren’t short of customers. They’re short of time. When people think about increasing profits, the obvious answer is to fit another dog into the diary. But before extending your hours or working through your lunch break, it’s worth asking a different question. Where does the day actually go? For most salons, it’s the little things that add up. Answering the phone while you’re grooming. Replying to messages. Looking for customer notes. Filling cancelled appointments. None of these jobs takes long on its own, but together

they can easily take half an hour or more out of every day. The biggest interruption is still the phone. Every call means stopping what you’re doing, making the dog safe, washing your hands and breaking your concentration. A good booking system changes that. With software systems such as our own Savvy.Pet, customers can request appointments online whenever it suits them, even if that’s late in the evening. Importantly, they aren’t booking directly into your diary. You stay in control. You simply review your booking requests when it’s convenient, approve the appointments that work for you and the system automatically sends confirmations

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and reminders. Instead of starting your morning returning missed calls, you start with a tidy list of booking requests ready to review. That’s becoming increasingly important because customer expectations have changed. Research shows that 82% of consumers prefer booking appointments online, almost 60% would choose a business that offers online booking over one that doesn’t, and around 40% of bookings are made outside normal business hours. Your business can quite literally be taking booking requests while you’re asleep. Protecting your diary is just as important as filling it. If a customer cancels at short notice, you don’t want to

TECHNOLOGY spend half an hour ringing around to fill the space. Features such as ‘Send to All’ allow you to email your whole client list or selected groups using client flags in just a few clicks. Whether you’re filling a cancellation or promoting a quieter day, it’s a much quicker way of making sure valuable appointment time doesn’t go to waste. The same applies to no shows. Automated reminders reduce forgotten appointments, while Card on File (available through Savvy Pay) makes it easier to introduce a fair cancellation policy. Customers are far more likely to let you know if they can’t make an appointment when they’ve agreed to those terms in advance, helping to protect your time and your income. So what difference can all this make? Let’s keep it realistic. If a booking system saves just 30 minutes a day by reducing interruptions and automating routine admin, that’s more than 120 hours over a year. For a salon charging an average of £55 per groom, that creates capacity worth several thousand pounds. Add in just one avoided no show every month and the financial benefit soon becomes even more significant. There are plenty of booking systems available, so don’t just choose one because it replaces a paper diary. Look for one that lets customers request appointments while keeping you in control, automates confirmations and reminders, stores detailed pet records, offers integrated payments with Card on File, makes filling cancellations quick and provides reporting that helps you understand how your business is performing. At the end of the day, only you can decide what to do with the time technology gives back. You might use it to fit in another appointment and increase your income. You might spend more time talking to customers, take a proper lunch break or simply get home on time. In an industry where long days can take their toll both physically and mentally, protecting your own wellbeing is just as important as protecting your profits. Sometimes the biggest return on investing in technology isn’t measured in pounds at all. It’s having the luxury of choice. The choice to invest that extra time and profit back into your business, or into yourself.

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NEWS

Common Insurance FAQs for Groomers

Running a pet grooming business comes with a range of responsibilities. While delivering a highquality grooming service is the priority, having the right insurance in place is equally important.

ith a variety of cover options available, it can be difficult to know which policies are relevant to your business. Harriet Bush, Senior Account Hander at Cliverton Insurance Brokers looks at some of the most common insurance questions asked by pet groomers, helping you understand the cover available and the key considerations when choosing protection for your business.

What type of insurance do I need for my grooming business?

the starting point for most grooming businesses. It can help protect you if a member of the public makes a claim against your business following an accident or injury. Many groomers also choose cover that protects animals while they are in their care, as well as optional extras such as employers’ liability, tools and equipment cover, legal expenses and personal accident insurance. The right cover for you will depend on the size of your business, the services you offer and whether you employ staff.

Public liability insurance is usually

Will I be covered if I injure myself during a groom?

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Public liability insurance is designed to protect against claims made by third parties and will not usually cover injuries you suffer yourself. If you’re concerned about loss of income following an injury, personal accident insurance may be worth considering. Depending on the policy, this can provide financial support if an accident prevents you from working for a period of time.

What can I insure my tools and equipment against? Tools and equipment cover can protect against a range of risks, including theft, fire, flood and storm damage. Some

NEWS

policies may also include accidental damage. As cover varies between insurers, it’s important to review the policy wording carefully to ensure it meets your needs and covers the risks most relevant to your business.

What level of indemnity should I choose?

The level of indemnity you select is a personal business decision and should reflect the potential risks associated with your work. Policies are available with a range of indemnity limits, often starting at £1 million and increasing to higher levels of cover where required. When choosing a limit, consider factors such as your client base, business activities and any contractual requirements you may have.

Do I need professional indemnity insurance?

Professional indemnity insurance is designed for businesses that provide professional advice, instruction, consultancy or written recommendations. It can help protect against claims arising from errors, omissions or alleged negligence in that advice.

For many grooming businesses, professional indemnity insurance may not be essential. However, if you provide training, consultancy services or formal advice as part of your business, it could

be a valuable addition to your insurance portfolio. 01328 857921 info@cliverton.co.uk www.cliverton.co.uk

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BUSINESS

Cooling Myths Busted

Dangerous misinformation about cooling overheated dogs is circulating online. As trusted pet professionals, groomers are often first to spot heat-stressed dogs. Rachel Bean debunks viral myths and shares evidence-based guidance that could save lives.

hope you’ve all had a wonderful summer and that business has been keeping you happily busy. Before we get started this month, I wanted to share a little recommendation. If you ever find yourself near Cheshire Dogs Home, I’d really encourage you to pop into the wonderful Sit & Stay Café. They serve fantastic coffee, delicious food and cakes, and every purchase helps support the dogs in the home’s care. If you’re lucky, you might even be joined by one of the four-legged residents while you enjoy your cuppa! It’s well worth a visit. Now, onto this month’s topic, because there’s something I’ve been seeing all over social media that we really need to talk about: dangerous myths about

cooling overheated dogs. As pet professionals, we’re all used to seeing new trends appear on social media. Some are harmless, some are entertaining, and some can be genuinely useful. But every so often a piece of advice goes viral that has the potential to do real harm. This summer I’ve seen several videos claiming that most dog owners are cooling overheated dogs “the wrong way”. Unfortunately, much of the advice being shared is not only incorrect, but could delay life-saving treatment. As groomers, you are often the people pet owners trust most. Many dogs spend time in grooming salons during warm weather, and you may be the first person to recognise that a dog is struggling with

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the heat. Knowing what to do – and just as importantly, what not to do – could save a life. One of the biggest myths circulating online is that you should only wet a dog’s paws, armpits, groin or neck. The truth is that if a dog is suffering from heatstroke or significant overheating, you should cool the entire body. Water cooler than the dog’s body temperature removes heat through conduction, which is far more effective than air alone. As that water evaporates, it continues to draw heat away from the body. Another dangerous claim suggests that soaking a dog creates a barrier that traps heat inside. There is no scientific basis for this. In reality, thoroughly

BUSINESS wetting an overheated dog is exactly what current veterinary guidance recommends. If a dog is overheating: Wet the entire body using cool or cold water. If safe to do so, allow the dog into a paddling pool, stream or other body of water. Support the dog’s head if they are weak. Contact a veterinary practice immediately and continue cooling during transport. Don’t waste precious time searching for ice packs or cooling mats if you already have access to water. The priority is to start cooling straight away while getting veterinary help.

Prevention is always better

Of course, prevention remains the best treatment. Groomers can play a huge role in helping owners understand the risks of exercising dogs during the hottest parts of the day, recognising early signs of heat stress and ensuring dogs arriving for appointments are comfortable and well hydrated. Every conversation you have with a client is an opportunity to share accurate, evidence-based advice rather than social media misinformation. I’m delighted to be speaking at the Pet Pro Expo 2026, where I’ll be sharing practical canine first aid knowledge that every pet professional can use. As one of the UK’s leading Canine First Aid Tutors, I’ve taught veterinary professionals, groomers, trainers, behaviourists and pet businesses across the world. I was also proud to help develop the UK’s first OFQUAL-recognised Canine First Aid qualifications. Whether you’ve attended one of my courses or are simply reading this column each month, my goal is always the same: to give you the confidence to stay calm, act quickly and provide the very best care until veterinary treatment is available. Until next month, stay safe, keep learning, and don’t believe everything you see online. Find out more and book a first aid course at www.rachelbean.co.uk

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Cat Grooming

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CAT GROOMING - ESSENTIAL 5

Reading Your Cat Cats communicate constantly—through their ears, tail, eyes, and body tension. Learning to read these signals means you’ll know when a cat is content, stressed, or approaching their limit. A grooming session that respects what the cat is telling you builds trust, keeps them safer, and makes the whole experience better for everyone involved.

1. Spotting Stress Signals Early

Watch the ears—when they flatten back or turn sideways, the cat’s telling you something isn’t right. A tail that thumps or thrashes means tension is building. Skin rippling on the back is another tell that the cat’s on edge. Some cats get very still and quiet right before they snap, while others hiss or swat to warn you first. The earlier you notice these signs, the easier it is to take a break and let the cat reset.

2. Respecting the Individual Cat

Every cat has different tolerance levels, and what one cat loves another might hate. Some purr through a full groom while others are done after five minutes. There’s no right or wrong here—it’s just how that cat is wired. The key is reading what you’re seeing in front of you rather

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than forcing them through a routine because that’s your standard. Adjust your pace and pressure based on what the individual cat is showing you.

3. Handling That Feels Safe When you need to restrain or position a cat, the difference between a hold that feels secure and one that feels like wrestling is huge. Keeping one hand in contact with the cat—even when you’re working with the other—helps them feel anchored rather than trapped. Light but steady pressure works better than gripping hard. A cat that feels safe enough to relax will cooperate far more than one that’s fighting because they’re scared.

4. Breaks and Pacing

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work, let them settle, let them have a drink—makes a massive difference. You might finish the face, take a break, then do the body. A cat that’s been given space to reset often comes back ready to cooperate instead of getting progressively more stressed. There’s no prize for rushing through it all at once.

5. A Calm Grooming Space

Where you groom matters just as much as how you groom. A quiet, clean area away from barking dogs or chaotic activity gives a cat the best chance of staying calm. Harsh lighting and noise stress them out before you even start. If you can create a space that feels separate and settled, cats pick up on that immediately. They’re much more likely to relax and cooperate in an environment that doesn’t feel chaotic.

CAT GROOMING

Specialist Cat Care Professional cat grooming is experiencing unprecedented growth as owners recognise their cats’ specific care needs. We spoke to three leading feline behaviourists and groomers about the misconceptions holding cat owners back, how to recognise stress, the tools that work best, and why specialist training is essential.

he cat grooming industry is changing fast. It’s now firmly established as a specialisation demanding its own expertise— driven by rising cat ownership, increased awareness of feline welfare, and recognition that cats simply aren’t small dogs. One persistent misconception is that cats don’t need professional grooming. “Cats groom themselves!” is what Katie Gwilt, Cat Groomer and Feline Behaviourist at The Kat Lady, hears frequently. “They do, but they can only do so much and may need our help too.” A cat’s ability to self-groom changes due to age, obesity, pain, illness and reduced mobility. Katie emphasises preventative grooming. “We shouldn’t wait until a cat is uncomfortable or severely matted

before helping them with their coat.” Jacqui Drinkwater, iPet Network Cat Grooming Tutor at JW Pet Services, sees a different misunderstanding. While cats are naturally clean, their tongues are designed to clean the coat surface. “The tiny barbs on their tongues act like a brush, helping to remove dirt and distribute natural oils but they aren’t effective at removing loose undercoat, knots or compacted shedding hair.” Regular grooming is essential, particularly for long-haired breeds and older cats. Jo Wallace, International Master Cat Groomer at JW Pet Services and iPET Network Training Provider, points out that owners don’t know how to handle their cats properly. “They will groom the top line of the cat however they

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will forget the underneath areas that can become matted on longer haired cats.” Many owners pin their cat down during grooming, but this backfires. “UK cats actually hate being restrained,” Jo explains. Perhaps the most critical aspect is recognising stress. Cats are excellent communicators, but their signals are easy to miss. Katie looks for changes rather than obvious signs. “I monitor muscle tension, changes in breathing, ears rotating or flattening, tail movement, skin twitching, pupil changes, scanning, attempts to move away, freezing, changes in vocalisation and the cat’s willingness to interact.” One warning sign demands attention: “Panting or open-mouthed breathing is significant in cats and something I take very seriously.”

CAT GROOMING A common mistake is assuming a quiet cat is calm. “A quiet cat isn’t necessarily a calm cat,” Katie warns. “Shutdown, freezing and learned helplessness can easily be mistaken for compliance.” The goal is noticing early signs before the cat reaches breaking point. Jacqui approaches stress through observable behaviours. “Cats are very good at telling us when they’re feeling stressed, so it’s important to recognise the early warning signs.” These include tail twitching, growling, hissing, flattened ears and panting. She uses positive distractions like treats and toys to redirect focus. Jo describes stress as multifaceted. “Cats show their stress in different ways with key stress indicators such as their ears eyes tail and body movement.” Solving the cat’s underlying problems reduces stress significantly. “If you solve the cat’s problems and its stress indicators it will be a lot easier for groomers to manage the cat and their behaviour and we do this with enrichment treats and a home from home experience.” Demand for professional cat grooming has never been stronger. Jacqui has

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CAT GROOMING witnessed noticeable growth driven by awareness that cats have specific needs. “More people are recognising that cats are not simply small dogs their anatomy, coat types, behaviour and handling requirements are entirely different, which means specialist knowledge and training are essential.” Jo sees growth fuelled by changing pet ownership. “People are buying more cats so cat ownership is on the rise as cats are easier to keep indoors so we have seen a rise in Maine Coons, ragdolls and persians.” Demand is outpacing supply. Interestingly, demand for professional cat grooming is growing faster than the number of properly trained cat groomers. Jacqui notes the UK remains behind the United States, Canada and Europe, where specialist cat grooming has been recognised longer. This gap has prompted investment in education. “The growing demand highlights the need for more specialist training within the industry and reinforces the importance of welfare-led grooming practices,” Jacqui says. Jo has been working with iPET Network to develop cat grooming training and promote it to dog groomers. She’s also dispelled a persistent myth: “I have been working with iPET Network to develop our cat grooming training and also promote it to dog groomers and dispel the myths that cats are all aggressive, this is simply not true most will just sit and let you brush them, if you handle them correctly.” When it comes to tools and products, the experts prioritise effectiveness and feline safety. Katie’s rule is simple: “If I wouldn’t use a tool on my own hair, I wouldn’t use it on a cat’s coat.” Cats are highly sensitive to many ingredients in standard products, and critically, they groom themselves by licking their coat. “We need to consider that residues from anything applied to their skin or coat may subsequently be ingested,” Jacqui explains. Jacqui’s toolkit includes a small rake for undercoat removal—used carefully— along with moulting combs and finishing combs such as the Chris Christensen Cat Buttercomb. Rubber brushes like the Kong ZoomGroom are well-tolerated. For clipping, she favours the Wahl Bravura and Motiva 5-in-1 trimmers for quick adjustments. Jo emphasises products specifically formulated for cats. She uses Milla and

Max products, which embrace welfaredriven grooming. She advocates for Unicorn Powder, which freshens and detangles without leaving residual product. “Due to the cats licking their own fur we have to be really careful with what we put on them also they have a different pH level to dogs as well as humans.” Looking ahead, Jo wants more specialist training and online seminars for both dog and cat groomers. “I would love to see us move away from restraints

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in the future I always trying to treat every cat as an individual understand it and what the owners requirements are and deliver a grooming experience that suits that individual cat one size doesn’t fit all.” As the cat grooming industry matures, one message is clear: this is no longer a niche specialism. It’s an essential service requiring dedicated expertise, genuine understanding of feline behaviour, and unwavering commitment to feline welfare.

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BUSINESS

The Groomer’s Hands

Award-winning feline grooming specialist Katie Gwilt returns with her monthly column. Discover why your hands are your most valuable tool for detecting health changes and emotional shifts in cats—and how to use touch as a window into what your eyes might miss.

for years. During one session he was suddenly sensitive around one back leg—out of character for him. I alerted his family, they noticed a limp, and the vet found he’d broken his hip. Another time, I noticed blood in his mane and unusual mouth movement. It turned out he needed three teeth removed. These situations show why our hands matter.

s cat groomers, we often talk about our tools: combs, clippers, brushes and products. But one of the most valuable tools we don’t mention is something we use throughout every appointment: our own hands. Every time we run our hands over a cat, we gather information. We feel the quality of the fur, notice lumps or bumps on the skin and sense how the cat reacts to being touched in different areas. It’s up to us to apply this information to tailor the grooming process to each cat. With repeat clients, knowing the cat’s coat, skin and handling preferences makes it easy to spot when something isn’t quite right. We’re not diagnosing, but we notice and can alert the owner to something that may need investigation. I’ve been grooming a cat called Monty

What Can Our Hands Tell Us?

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Our hands pick up what our eyes can miss: changes in body condition (particularly in fluffy cats), muscle loss along the spine and hips, lumps and bumps hidden beneath dense fur, and scabs or tight matting you need to work your fingers through to find. We also detect sensitivities that weren’t there before, muscle tension,

and changes in mobility when repositioning cats. Every cat has a preferred side to lie on, usually scruffier than the other. These observations tell us something has changed, and we can pass this to the owner so they monitor it and seek further action if needed.

Knowing the Individual Cat

Seeing the same cat repeatedly lets you establish a baseline for that individual. You know what their body and behaviour should normally look and feel like, so you spot changes more readily. A cat who loved tail rubbing but now nips you is worth noting. An elderly cat who feels lighter might prompt a conversation with their owner. These observations help you notice patterns

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BUSINESS rather than isolated symptoms.

Behaviour Is Something We Feel Too

Touch detects physical abnormalities and changes in emotional state. You can feel the cat beginning to pull away, tense, contract or make themselves smaller. Learning to read these signals is essential, since cats don’t show the obvious signals dogs might display. Keeping one hand gently in contact while you groom helps you feel signals your eyes might miss. Your hands should never move faster than your ability to listen to the cat beneath them. If the cat’s body changes, so should your approach. Pause, reposition, change tools, move to another area, offer a break or stop if needed.

Stroking With Intent

I say this often: stroke with intent. It doesn’t mean constantly examining or poking. It means being present while touching, noticing how the cat responds and what you can feel about their body, posture, and coat condition. Before reaching for your first tool, spend a few moments calmly interacting with the cat and observing their behaviour. You’re establishing communication and learning how that cat is feeling on that day. Keep touch consent-led—don’t push interaction on a cat asking you to keep touch minimal.

Document and Communicate

I photograph or video anything I find, including my finger next to lumps for size reference. I note exactly where on the cat the issue is located. Once fur covers it, it’s surprisingly hard to find again. I send photos and a written message to the client describing exactly what I’ve observed and whether it differs from their cat’s usual behaviour. I never diagnose or claim a cat has a particular condition—I describe what I’ve observed and let the client monitor and seek appropriate professional advice. The more cats we groom, the more skilled our hands become. Not because we hold cats more firmly or work more quickly, but because we learn to notice more. Our hands shouldn’t simply move across the cat. They should be listening to them.

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