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TGM October 2026

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OCTOBER 2026


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Editor

Tom Woollin tom@tgmpublishing.co.uk

Commercial Director

Mike Smith mike@tgmpublishing.co.uk 01795 509110

Design and Production Grant Waters grant@cimltd.co.uk James Taylor james@cimltd.co.uk

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Credit Facilities Manager Gwen Lee creditcontrol@cimltd.co.uk 01795 509103

Digital & Web Developer Xhulio Bishtaja digital@cimltd.co.uk

Marketing Manager Lucas Payne lucas@cimltd.co.uk

Social Media Manager Lily Lawson socials@cimltd.co.uk

Director

Tom Woollin

Managing Director John Denning

© 2026 Cogent Multimedia Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Cogent Multimedia Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

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OCTOBER 2026

On the cover:

Simpsons 01354 691830 www.simpsons-online.co.uk

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Editor’s Letter

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elcome to the October issue of Total Grooming Magazine. October feels like the professional groomer’s moment to take stock. With summer behind us and Christmas bookings already filling up, this is the month to reflect on what’s working, invest in the tools and knowledge that will carry you through the busier months ahead, and make sure you’re looking after yourself as much as your clients. This month we’re delighted to feature Tanya Stevens as our Groomer of the Month. Tanya’s story is the definition of determination—she bought a grooming salon on eBay with four weeks’ training and no experience, and eighteen years later she’s the longestestablished salon in her area. Her journey through competition, formal training and evolving her business to fit her life offers real practical wisdom for anyone building something to last. As we head into the season that tests every salon, our Christmas feature is essential reading. Five experienced salon owners share their strategies for preparing well in advance, protecting their wellbeing during the December rush, and keeping quality high when diaries are packed. Their advice—start planning in summer, set boundaries early, and protect your team—applies whether you’re facing your first Christmas rush or your fiftieth. On equipment, our dryers and blasters feature explores one of the hardest-working tools in any salon—the one piece of equipment that often takes longer than the groom itself. Expert groomers share what separates a good dryer from a great one, from noise and heat management to what’s coming next in drying technology. Lisa Gill returns to explore payment technology—an increasingly important topic as tapping payments, deposits and card-on-file systems reshape how salons protect their income. Rachel Bean shares why now is the perfect time to refresh your own learning, from first aid to seasonal risks. And Katie Gwilt explains why breed is just the beginning when it comes to planning a cat’s grooming—lifestyle, age and home environment matter just as much. As always, thank you for being part of Total Grooming Magazine. I hope this month helps you prepare well, invest wisely, and head into the season ahead feeling ready. Tom Woollin Editorial Director @totalgroomingmagazineuk


Contents 10

Groomer of the Month

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Christmas

Meet Tanya Stevens, owner Brittanya Pet Grooming, showing us proof that determination, passion and never stopping learning really do pay off. Five salon owners share their strategies for preparing early, protecting wellbeing and quality, and making the December rush work for you.

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Technology

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Business

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Dryers & Blasters

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Lisa Gill explores how payment technology is transforming salons, from deposits and card-on-file systems to contactless and emerging methods. Rachel Bean explains why pet professionals should refresh their skills often; from CPR and bandaging to understanding seasonal dangers that owners might miss. We speak to professional groomers and suppliers about what defines great drying equipment and where the technology is heading.

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INDUSTRY NEWS

Animal Pain Awareness Month

With Animal Pain Awareness Month shining a light on animal wellbeing, experts are highlighting the important role dog groomers can play in spotting the signs of pain that owners may not always notice.

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fter all, as groomers see their canine clients on a regular basis, this gives them repeated opportunities to notice changes in their behaviour. With this in mind, I’m getting in touch with expert comments from JessicaLee Corrigan, Brand Ambassador at Christie’s Direct, on what groomers should look out for during appointments when it comes to spotting the signs of pain in dogs. Jessica: “Groomers are often in a unique position to spot changes in a dog that could indicate pain or discomfort, simply because of how closely and regularly we handle them. These can include changes to the way a dog stands or moves, their posture, facial expression, tail position and behaviour.”

1. An irregular gait or change in movement

“A dog that is either limping, moving more slowly than usual, appearing stiff when getting up or changing position may be experiencing discomfort. “Even subtle changes can be worth noting, particularly in regular clients where the groomer knows how the dog normally moves.”

2. A hunched posture

“An unusual stance or a dog repeatedly shifting its weight may indicate that it is trying to avoid putting pressure on an uncomfortable area. “These signs shouldn’t automatically be interpreted as pain, but they can be a reason for a groomer to pay closer attention and flag any concerns to the owner.”

3. A lowered ail carriage “If a dog normally carries its tail in a

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particular position but suddenly holds it lower, tucks it underneath itself or appears reluctant to move it, this can be a sign that something has changed. Again, context is important, as tail position can also be affected by fear, anxiety or the environment.”

4. A change in facial expressions

“A change in facial expression, particularly retracted or narrowedlooking eyes, can also be worth observing. “Groomers should consider these alongside other physical and behavioural signs rather than relying on one feature in isolation.”

5. General behavioural changes

“A normally friendly dog in pain may suddenly become withdrawn, restless or reluctant to be handled. As well as this, a dog that becomes defensive or reacts differently when a particular area @totalgroomingmagazineuk

is touched may be communicating that something doesn’t feel right. “This isn’t necessarily a sign that a dog is “bad” or difficult to groom – a change in behaviour can sometimes be a dog’s way of communicating discomfort.” Jessica added: “It is important to remember that groomers cannot diagnose pain or medical conditions. Spotting a potential warning sign is very different from determining what is causing it. “The groomer’s role is to observe, document and communicate. If something appears unusual, they can calmly explain to the owner what they have noticed and recommend that they seek advice from their vet. “Ultimately, the groomer is another pair of eyes looking out for the dog’s wellbeing. By recognising changes and encouraging owners to seek veterinary advice when appropriate, groomers can play an important role in helping your dog get the attention they need.”


INDUSTRY NEWS

Jo Malone London × WildWash Shampoo Treat man’s best friend to a brand-new grooming essential – Orange & Cedarwood Dog Shampoo, created by Jo Malone London in collaboration with pet-care brand WildWash.

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his latest addition to the British fragrance and lifestyle house’s line-up comes personally approved by French bulldog, Blue – who has already appeared alongside his dog dad, Cypress & Grapevine ambassador Tom Hardy, in some of the brand’s films. A British pet-care brand, WildWash uses the highest-quality ingredients to create its natural products – a value it shares with Jo Malone London. This has led to WildWash becoming a recognised and trusted go-to for dog groomers and pet owners seeking beautifully fragranced products that work. Each 285ml bottle of Orange & Cedarwood Dog Shampoo features an illustration of one of four dog breeds. However, to maintain the surprise

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element often associated with dogs themselves, the individual design featured on online purchases won’t be revealed until they are delivered. Specific illustrations can be selected in-store – while stocks last. Jo Malone London × WildWash Orange & Cedarwood Dog Shampoo Introduce doggie spa-time for your four-legged friend with this collaboration with British pet-care brand, WildWash. With naturally derived essential oils of orange and cedarwood, the cleansing formula transforms into a refreshing lather and freshens their coat, leaving it with a beautiful shine. Jo Malone London × WildWash Orange & Cedarwood Dog Shampoo 285ml @totalgroomingmagazineuk

Shop the new dog shampoo online at jomalone.co.uk and in Jo Malone London stores. Follow Jo Malone London on TikTok, Instagram, Facebook, X, YouTube, LinkedIn and Pinterest @JoMaloneLondon #JoMaloneLondon #DogTreats


GROOMER OF THE MONTH

Determination Pays Off Tanya Stevens bought a grooming salon on eBay with just four weeks’ training and a lot of nerve. Eighteen years later, Brittanya Pet Grooming Salon is the longest-established salon in her area, juggles creative grooming wins and life as a mum, and still believes the key to longevity is simple: offer quality, never stop learning, and let your passion show.

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started my career as a dog groomer in possibly the weirdest way. The salon I now own was up for sale on eBay. I’d been looking at buying a pet shop but none appealed as a business—too much competition from chain stores. When the previous owner offered four weeks’ training and handover, my naive self thought it sounded perfect. Turned out to be the best decision I ever made, though not something I’d recommend to anyone. Four weeks later I was owner of a grooming salon with very little experience but enormous enthusiasm and determination. My mum was my

business partner—she handled all the bathing, I did the styling. It was hard going earning a living for both of us, but necessity and passion grew our little business from 2 or 3 dogs a day to a much more profitable number. Such is my personality, I was determined to be a great groomer. Within a couple of months, Mum and I attended a grooming competition and I became completely hooked. Watching these remarkable people create works of art from their dogs, I wanted to be in that ring competing alongside them. I rescued a Standard Poodle named Troy and reached out to Louisa Tandy,

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whose name I knew from grooming forums. I’d never even spoken to her before, but I was amazed when she offered a full day at her salon to teach me what I needed to compete with him properly. Her kindness absolutely blew me away and that was a day I’ll always remember. My first competition was amazing—I didn’t place, but felt absolutely thrilled to be there. Louisa was supportive, as was my judge. She introduced me to Su EldWeaver who also offered her expertise. I placed third in the next competition and was absolutely overjoyed. I competed for years, placing and winning trophies, all


GROOMER OF THE MONTH thanks to the kindness of groomers who took me under their wings. Competing wasn’t enough though. I wanted to prove my worth properly, so I undertook formal qualifications with Jitka Krizova, Lesley Harpham and Julie Lalou Simpson, booking exams across the country. I still proudly display my certificates—my clients absolutely love seeing that commitment. I particularly enjoyed creative grooming, winning Creative Stylist of the Year in 2014 and appearing on Ronnie’s Animal Crackers and Britain’s Got Talent. My business evolved over the years. We expanded premises and added a boutique of dog clothing and accessories. But not a year later, a large chain store opened nearby, so I decided to focus purely on grooming. Other shops can sell pet products, but they’ll never have another me. My mum retired and I hired staff. When I adopted my son, I took six months away to settle him in, leaving the salon with my team. I reduced my working hours to fit around school days. Now it’s just myself and Chloe, who’s been with me ten years. We have that sweet spot of working together comfortably, working hard and having a laugh doing so, which makes all the difference.

I’ve owned Brittanya for 18 years and I’m the longest-established salon in my area, despite seeing countless businesses come and go. Competition has increased exponentially but you can’t let that worry you. Keep being the best you can be and never stop learning. There will always be challenges—Covid affected us all—but quality service always survives. Nobody starts this career being brilliant. If you put yourself out there for training and events, you’ll learn more than you could imagine. Clients love seeing passion and commitment in their groomer. When you attend events, brag about it—it shows you’re an authority in your profession. That’s absolutely priceless. Regarding the future, economic times are tough but good service survives recessions. I rode the last one and could ride through the next. AI might replace many jobs, but I can’t see it impacting dog grooming. It takes genuinely human skills to manage a wriggly pup, a fussy owner and countless different breeds whilst singing along to your favourite song. The brilliance of grooming is the diversity—every dog, every single day, is different.

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Christmas

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CHRISTMAS - ESSENTIAL 5

Surviving the Festive Rush

Christmas is a busy time in the grooming calendar, and without a plan it can quickly become the most stressful. From managing bookings weeks in advance to keeping your team energised and finding extra revenue through retail, these five essentials will help your salon thrive through the festive season rather than just survive it.

1. Get Ahead of Your Bookings

Christmas appointments fill up fast, and regulars who leave it late can end up disappointed. Start taking festive bookings early—October isn’t too soon—and encourage clients to secure their slot when they’re in for their regular groom. A deposit system helps protect against no-shows during your most valuable weeks. Consider a waiting list too, since cancellations happen and an empty slot in December is money left on the table.

2. Look After Your Team

The festive rush takes a physical and mental toll, and a burnt-out team makes mistakes. Build breathing room into the schedule where you can, even on the busiest days. Keep lunch breaks protected rather than letting them disappear under back-to-back appointments. Small gestures matter too—festive treats in the staff room, an early finish where possible, and a proper thank you go a long way towards keeping morale up when everyone’s running on empty.

3. Manage Client Expectations

December brings a wave of requests for squeezed-in appointments, lastminute changes, and dogs arriving in worse condition than usual. Clear communication saves headaches—let clients know your cut-off dates for Christmas bookings, be upfront about what’s achievable with a heavily matted coat, and don’t be afraid to say no when the diary is full. Clients respect honesty far more than a rushed groom that doesn’t meet your usual standard.

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4. Make Retail Work for You Christmas is the easiest time of year to add retail revenue, because clients are actively looking for gift ideas. Stock a small, well-chosen range—festive bandanas, quality shampoos, treats, and toys all sell well when displayed near the till. Gift vouchers for grooms are another winner, bringing in money now and new appointments in the quiet new year period. You don’t need a shop’s worth of stock, just a few things clients can grab while they’re paying.

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5. Protect Your Own Energy

It’s easy to pour everything into the salon and arrive at Christmas Day exhausted. Decide your finishing date in advance and stick to it, rather than cramming in one more dog right up to Christmas Eve. Book time off in January when things quieten down, and remember that a rested groomer does better work than a frazzled one. The festive season is a marathon, not a sprint—pace yourself accordingly and you’ll come out the other side in good shape.


Incorporated With

Dog Grooming Courses & Qualifications Certified Professional Groomer Certified Advanced Professional Groomer International Certified Master Groomer Become qualified from your own salon. You can take your time and do step by step practical and written exams all from your own place of work via zoom. We also have recognised grooming schools across the UK if you prefer to study that way. Get in touch with Sue Oliver 07966141320, sue@icmguk.com, www.icmguk.com

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CHRISTMAS

Festive Season Survival

Christmas is the busiest season in the grooming calendar, bringing packed diaries, festive demands and the very real risk of burnout. We spoke to five salon owners about how they prepare for the December rush, protect their wellbeing, keep quality high and make the festive season work for them.

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sk any groomer about December and you’ll hear the same word: busy. Every owner wants their dog picture-perfect for Christmas, diaries fill months ahead, and the pressure to squeeze in one more dog can feel relentless. But experienced salon owners are proving there’s a better way—and it starts long before the first wreath goes up. For most, Christmas planning begins in the summer. Pam Campbell, of Ayrshire Grooming Salon, closes her festive books earlier than most. “All regular customers get priority and must be booked in by

August at the latest, as that only leaves two grooms before Christmas. We focus on efficient coat prep work, scheduling enough time per groom, and ensuring we do not overbook.” “Our books for Christmas have been fully booked since January this year. Maintaining our grooms on a strict 6-to-8-week schedule guarantees a steady workflow throughout the entire year, meaning we don’t experience such an intense Christmas rush.” Carla Keen, of Wayland Wags Dog Grooming, is similar. “I am currently booking my regulars from September

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up to Xmas. Those who book 4-6 weekly take priority; those who visit less often choose from what, if any, slots are left.” She’s firm on one point: “I do not take on new clients in December—this helps avoid dogs that haven’t been done in months which hold the day up.” Verity Hardcastle, Master Groomer and Founder of The Coat, keeps clients on a rolling schedule, meaning December is mapped out six months in advance. “November tends to be a quieter month as clients push their appointments into December, so I get organised in November so that future me is thankful.”


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CHRISTMAS

At Look North Grooming & Training Centre, Joanne Angus adapts the whole business. “As a training school and salon, we don’t accept students during the week leading up to Christmas so that our full focus is on our salon clients. We make sure all of our regular customers book their Christmas appointments when they visit us in September or October.” This year brings a modernising step too: “We’re working with an online booking system for the first time—hopefully much clearer than our old-fashioned paper diary!” If planning is the first pillar of a successful Christmas, protecting your wellbeing is the second—and nearly every contributor has learned this the hard way. Lia Jayne Godding, of Barking Beautiful Dog Grooming, remembers her early years vividly. “I personally went through, years ago, rushing, double, triple booking, trying to get everyone in and work silly hours. Then one day I thought to myself, why?! So now I have X amount of appointments and just work how I would do usually. Life is short, so

burning yourself out at Christmas and being poorly over it isn’t worth it.” Verity’s experience echoes this. “I’ve been grooming over 17 years and I’ve worked those crazy Christmas weeks where we are expected to turn out extra dogs a day and work 12-hour days, basically not enjoying my job at all. Work satisfaction is so important working with animals—they feel our energy, so if I’m feeling tired, stressed and overworked, I’m sure the dog will pick up on that.” “Burn out is real in this industry and I’ve seen many a truly amazing groomer fall out of love with our craft from burning out. Protect your peace and it’s ok to say no if you are fully booked.” That means turning work away. “If I’m full, I’m full, and those Xmas callers with their one-off grooms I always turn away. No one wants to be cooking their Xmas dinner feeling completely burnt out.” The practical strategies for staying well are refreshingly simple. “I make sure to have a flask of water in the salon with me at all times,” says Carla. I only book one extra dog in per day so I don’t feel the

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need to rush—I just finish at 6 instead of 4.30. Long gone are the years I used to keep saying yes to everyone; it’s just not realistic. I haven’t had a Christmas burnout in years now.” “Socialising a few evenings a week helps me not become too isolated when the dark nights draw in.” Pam builds recovery time into her calendar. “It is a stressful, noisy, and busy time of year, so we ensure we have sufficient time off to recover. This includes being closed on Christmas Eve, Boxing Day, and New Year’s Eve. We only work two days in between those holidays, focusing on nice, calm dogs.” She caps every day without exception. “Once it’s full, it’s full. We offer evening appointments to spread our regular dogs out, so we don’t end up rushing with overbooked dogs.” Staffing looks different in every salon. Joanne restructures her team’s roles. “We adjust the team’s roles so that our most experienced groomers carry out the majority of the trims, while the rest of the team focuses on preparation work.


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CHRISTMAS My daughter usually joins us for the final two days to help on reception.” Team spirit carries them through: “We all pull together. It can be stressful, but we have our own ways of letting off steam— usually singing and dancing along to the endless Christmas songs on the radio!” Verity wouldn’t consider temporary hires. “I am so particular about how every aspect of the salon is run that hiring temporary staff I couldn’t ever do. It would require so much of my time just to go over how to bathe a dog correctly, let alone the handling, the coat types, the equipment, safety.” Instead, she leans on family. “I am so blessed to have a super Mum who would help me during busier days. A helpful friend or partner could save you enough time to actually eat some lunch.” Pam keeps things equally uncomplicated—”we manage entirely with our usual team, and of course, we make sure our Christmas night out is scheduled!” Beyond the core grooms, there’s festive revenue to be found. Verity and Carla both champion a shorter preChristmas service. “One thing I’ve found really enjoyable in the last few days before we close is only offering baths, blow-drys, face and feet tidies,” Verity says. “This means more dogs can be attended to and it creates a really fun atmosphere of celebration in the salon.” Carla structures hers strategically: “I offer any spare slots to customers groomed in late November or early December for a bath including a good condition. I’m filling spare slots, doing a bath that’s easy because it’s only three weeks into the grooming cycle, and it will benefit their January groom because they will be less likely to be knotted. Trimming the eyes looks cute in the customers’ Xmas photos!” Lia adds sparkle to her offering. “I offer gift vouchers, and Christmas tinsel for the ears as an extra service. I include Christmas shampoos and sprays with the services and their Christmas bows and photo too.” At Look North, every dog leaves camera-ready. “Every dog leaves with a Christmas bow and has a festive photo shared on our social media pages—although we do have the occasional owner who specifically asks us not to put a bow on their dog!” Joanne laughs. So what’s the secret? Experience, mostly. “As an experienced team, we’ve

got our Christmas routine down to a fine art,” Joanne reflects. “Everyone knows their role and works together to keep the salon running smoothly. Last year was more challenging because three of us were ill during Christmas week, so we’re all hoping for a much healthier run this year!” Carla has refined hers into a personal formula. “I pretty much know how to plan a Carla-friendly December now: don’t eat into days off, only one extra dog per day, drink lots, talk to people, take time off in November, and take until the second week of January off—and

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allow time to prep the tax return! A week or two extra over Christmas isn’t the end of the world. Customers will cope. However, if you run yourself ragged, you will spend through till New Year getting over the burnout and spoiling your own Christmas in the process.” Verity’s philosophy sums up the mood across the industry: “Dogs shouldn’t be on a conveyor belt—this is for our benefit too.” Christmas will always be busy, but with early planning, firm boundaries and a little festive sparkle, it doesn’t have to cost groomers their health, their holiday or their love of the craft.


Got a passion for pets and a flair for fabulous? Opportunities available nationwide

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TECHNOLOGY

Tap, Pay, Done Technology expert and Savvy Pet Software co-founder Lisa Gill explores the tools, trends and innovations shaping the grooming industry. This month, Lisa looks at how payment technology is transforming the way salons take money, from deposits and Card on File to MOTO payments and Pay by Bank, and what the contactless shift means for protecting your valuable appointments and income

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or a long time, taking payment for a groom was pretty simple. The customer collected their dog, handed over cash or paid by card machine, the groomer recorded the payment and that was that. Cash is still common in grooming, but it comes with its own admin. Someone has to count it, record it, reconcile the takings and head to the bank. Then contactless made card payments quicker, and customers are now just as likely to tap their phone or smartwatch as get their card out. The more interesting change isn’t really the move from cash to contactless. It is that payment no longer necessarily happens at the end of the groom. A customer can book online in the evening and pay a deposit before the salon has even opened. Someone booking by telephone can pay while they are still on the call, while another customer might receive a payment request via SMS. Card details can even be securely stored for future authorised payments. For grooming businesses, this

can solve some very real problems, particularly around deposits, no shows and the amount of time spent keeping track of payments. Deposits are a useful way of protecting valuable appointments from no shows, but they can create their own accounting headache. Deposits might be taken months

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before a groom takes place. If they aren’t properly linked to the appointment, the money can end up sitting in the accounts as a customer credit that still needs to be reconciled. If the customer doesn’t rebook, the deposit needs to be returned and the groomer needs to have that money available. Even when the deposit is deducted from the final bill, it needs to be recorded correctly so the customer, booking system and accounts all agree on what has been paid. This is one of the less glamorous benefits of connected payment technology like Savvy Pay, where a deposit is linked directly to the customer and appointment. A missed appointment can be expensive, particularly when a two or three hour space can’t be filled at short notice. A deposit can provide some protection, while Card on File gives salons another option. With the customer’s permission, their card can be securely stored so an agreed cancellation or no show charge can be taken in line with the salon’s terms. MOTO payments are particularly


TECHNOLOGY useful for telephone bookings. MOTO stands for Mail Order / Telephone Order and allows the groomer to securely enter the customer’s card details while speaking to them. Payment can be taken during the call rather than sending a payment link and waiting for the customer to complete it. For salons that take a lot of bookings by phone, it removes another step from the process and means the deposit can be taken there and then. The traditional card machine isn’t going anywhere either. Customers increasingly expect to tap their card, phone or watch and carry on with their day, while integrated POS payments can make it easier for the business to keep the transaction connected to the right customer and appointment. What is changing is everything around that payment. Online booking, deposits, Card on File, MOTO payments, payment requests, invoices and POS payments can all form part of the same customer journey. Savvy Pay in Savvy Pet is one example of how payment technology is becoming more integrated into grooming software, bringing different ways to take and manage payments together with the booking and customer information they relate to, rather than leaving everything in separate systems. One area worth watching in the future is Pay by Bank, using Open Banking. Like a bank transfer, the money comes directly from the customer’s bank account. The difference is that the customer can select their bank from a payment screen and approve the transaction through their usual banking app, rather than manually entering bank details. Whether this becomes a major

payment method remains to be seen, but it is another sign of how quickly the payment landscape is changing. In the end, customers want payments to be quick and easy, while groomers want accuracy, security and less chasing.

As payment technology evolves, it will be interesting to see how the two sides of that equation come together. www.savvy.pet

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CHRISTMAS

Brand New 2026 Christmas Range Pooch & Mutt launches BRAND NEW 2026 Christmas range celebrating the bond between dog & human

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remium pet health brand Pooch & Mutt has unveiled its 2026 Christmas range, celebrating the central role dogs play in our festive traditions and driving home one core truth: Christmas wouldn’t be Christmas without your dog. Inspired by the magical flavours and ingredients of Christmas, the NEW range brings festive favourites such as “Gingerbread Men” and “Pigs in Blankets” to the pet aisle, combining indulgent seasonal flavours with functional health benefits, providing for all breeds and needs.

The BRAND NEW 2026 Pooch & Mutt Christmas range includes:

Festive Gingerbread Dog Advent Calendar £11.99 A gingerbread flavoured countdown featuring 24 soft gingerbread men shaped meaty treats (there’s 2 behind each door). • Chicken based treats for high quality protein • Supports skin and coat health • Festive spiced flavour profile

Festive Chicken Gravy Bone Broth

A seasonal gravy topper to support hydration Christmas dinners. Serve poured, sipped or frozen. £5.99 (375ml) • 97% Chicken Broth, naturally rich in collagen • Supports skin and coat health • Versatile topper, drink or frozen treat

Festive Pigs in Blankets Meaty Treats

• Supports skin and coat health • Classic festive flavour dogs love

Turkey & Cranberry Festive Jerky

Moist, tender jerky blending sweet and savoury festive notes. £3.99 (90g) • 90% Turkey, easily digestible protein • Supports muscle maintenance and urinary health • Gentle on digestion

Goose, Apple & Sage Festive Dental Sticks

Daily dental sticks with festive flavour and functional benefits. £3.99 per pack (7 sticks) • Goose protein for muscle and metabolic support • Supports oral care and digestion • Seasonal flavour profile

Christmas Feast Dog Selection Box

A festive selection box featuring seasonal favourites to eat, treat and chew. £11.99 Includes: • Beef Christmas Dinner (80% Beef, Pork & Turkey) • Festive Chicken Gravy Bone Broth • Pigs in Blankets Meaty Treats The 2026 collection also introduces festive gift bundles designed to make holiday gifting effortless for pet owners and dog lovers alike. The bundles include:

Gingerbread Advent Calendar & Selection Box Bundle

Succulent, smoky, savoury festive treats. £3.99 (120g) • Pork protein for muscle maintenance

A full festive experience for dogs who deserve the works. Includes five seasonal products so they can countdown to Christmas and unwrap a gift box on the Big Day. £22.99

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Includes: • Gingerbread Advent Calendar – 24 doors of meaty treats • Beef Christmas Dinner Complete Wet Food (300g) • Chicken Gravy Festive Bone Broth (375ml) • Pigs in Blankets Meaty Treats (120g) • Goose, Apple & Sage Dental Sticks (251g | 7 sticks)

Christmas Treat Bundle

A hand picked trio of festive favourites for dogs with treats on their wish list. Classic Christmas flavours across jerky, meaty treats and dental sticks — and buying as a bundle saves money. £11.49 Includes: • Turkey & Cranberry Jerky (90g) • Pigs in Blankets Meaty Treats (120g) • Goose, Apple & Sage Dental Sticks (251g | 7 sticks)

Gingerbread Advent Bundle

The ultimate countdown to Christmas duo for multi dog households or dogs with best pals on their gift list. Two Gingerbread Advent Calendars packed with festive meaty treats — and bundle savings included. £22.99 Includes: • 2 x Gingerbread Advent Calendars (24 doors each) The festive range is available now at https://www.poochandmutt.co.uk/ collections/christmas-presents-gifts-fordogs , Ocado and the Pooch & Mutt Amazon Store.


Dog, cat and small pet groomers deserve care and attention from a specialist insurance broker.

01328 857921 | www.cliverton.co.uk | info@cliverton.co.uk Cliverton is a trading name of Lycett, Browne-Swinburne & Douglass Ltd who are authorised and regulated by the Financial Conduct Authority.


INDUSTRY NEWS

The Paws Lab’s New Skin Cleanser & Skin Repair Support Delivers Outstanding Results

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he Paws Lab®, the science led pet hygiene brand powered by advanced SilverTi+ technology, has reported exceptional results from a recent case at The Hound Hut, Rochester, where a dog with a persistent, flea aggravated wound made a full recovery within five weeks using new The Paws Lab’s Skin Cleanser and Skin Repair Support. The dog, a regular grooming client, had been experiencing a stubborn wound surrounded by constant flea activity, causing irritation, redness, and slow healing. After introducing The Paws Lab’s two step skin care system, the wound closed, inflammation subsided, and healthy fur regrew — delivering a complete recovery that impressed the grooming team.

SilverTi+ Technology: 10× The Concentration Than Standard Pet Products

The Paws Lab’s skin care range is powered by SilverTi+, a proprietary formula combining nano silver and titanium dioxide, designed to soothe and protect irritated skin. It contains up to 500 ppm nano silver—up to 10 times the concentration commonly found in colloidal-silver pet-care products, which typically contain up to 50 ppm. This advanced technology positions The Paws Lab as a premium solution for retailers seeking credible, science driven products in the fast growing pet skin health category.

Step 1: Skin Cleanser — Daily Antimicrobial Preparation

Step 2: Skin Repair Support — Targeted Relief for Recurring Issues

Designed for persistent itching, redness, and stubborn skin irritation, Skin Repair Support targets bacterial and fungal overgrowth while soothing inflammation and supporting wound recovery. It is 100% alcohol free, non toxic, and safe for daily, long term use.

Proven Results in a Grooming Environment

The Skin Cleanser removes debris, contaminants, and microbial build up that hinder healing. Its alcohol free formula is suitable for sensitive and compromised skin, making it ideal for grooming salons and retailers serving pets with recurring irritation, environmental sensitivity, or slow healing patches.

The Hound Hut reported: • Reduced redness within the first week • Flea activity stopped by week three • Skin closed and calm by week four • Full healing and healthy fur regrowth by week five The grooming team described the outcome as “like the wound was never there.” The Paws Lab has also just recently introduced The Daily Protection Spray which is an everyday protective spray for paws, bellies, and high-contact areas and

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designed to help protect pets before and after walks. Powered by SilverTi+, a patented antimicrobial technology, this gentle formula creates a daily shield, helping defend against the bacteria, viruses, fungi, and outdoor exposure dogs and cats encounter on every adventure. As well as helping to protect pets from what they encounter outdoors, regular use can also help reduce the dirt and environmental microbes they may otherwise bring back into the home on their paws and coats.

Retail Opportunity

With skin health issues among the most common concerns raised in grooming salons and pet retail, The Paws Lab’s SilverTi+ range offers a high performance, science backed solution that drives repeat purchase and customer loyalty. The full range is available at: www.thepawslab.co


BUSINESS

Back To Learning With children back at school, veterinary nurse and canine first aid expert Rachel Bean explains why pet professionals should refresh their own learning too – from revisiting CPR and bandaging skills to understanding seasonal dangers like Britain’s only venomous snake.

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he kids have sharpened their pencils, packed their school bags and returned to the classroom, but the learning certainly didn’t stop for me this summer. I have been on the road teaching my canine first aid qualification, the only qualification of its kind regulated by Ofqual. It is a course I wrote using the knowledge and experience I have gained throughout my career as a veterinary nurse and canine first aid educator.

Travelling around the country has given me the opportunity to meet so many dedicated pet professionals, including groomers, dog walkers, pet sitters and daycare teams. Although their businesses may look very different, they have a great deal in common. They are passionate about animal welfare, take their responsibilities seriously and want to give the dogs in their care the safest possible experience. They also understand that emergencies

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can happen anywhere, often when we least expect them. In a grooming salon, a dog could suffer a seizure, become distressed or experience breathing difficulties. On a walk, a pet might cut a paw, choke, collapse from heatstroke or encounter something poisonous. Knowing how to respond confidently during those first vital minutes can make an enormous difference. I have also been delighted to learn


BUSINESS

that Canine First Aid Workshops UK has been nominated for Outstanding Contribution to Animal Welfare in the Pet Industry Business Awards for Greater Manchester. The awards celebrate pet businesses across 19 categories, covering everyone from doggy daycares to equestrian centres. Being nominated is a lovely recognition of the importance of first aid education and the commitment shown by the professionals who attend my courses. If you have already completed a canine first aid course, don’t assume your learning is finished. I regularly refresh and update my own knowledge because veterinary guidance, evidence and recommended techniques change over time. Skills can also fade if they are not practised. Revisiting techniques such

as cardiopulmonary resuscitation, bandaging, checking vital signs and responding to choking helps ensure they are ready when needed. One seasonal risk professionals should understand is an adder bite. Adders are Britain’s only venomous snake, but they are shy and bites are rare. Most recorded bites occur between April and September. They may be found in heathland, moorland, dunes, rocky areas and woodland edges. Dogs are most likely to be bitten after sniffing, pawing at or accidentally disturbing a snake hidden in long grass or dense vegetation. My first aid tip is simple: if you suspect an adder bite, keep the dog calm and as still as possible, carry them if you can and telephone the nearest vet immediately. Ring ahead so the practice knows you are coming.

Do not wait for swelling or other symptoms to develop. Never apply ice or an ice pack, cut the wound, use a tourniquet or attempt to treat the bite yourself. Keep dogs close in known adder habitats, stay on established paths and make plenty of noise as you walk. Snakes are sensitive to vibrations and will normally move away if they sense you approaching. Most dogs recover with prompt veterinary treatment, so preparation and swift action matter. With the children now back at school, make it your reminder to revisit your own learning. Whether you work in a salon, daycare centre or out on the road, make sure your knowledge is current and you are ready to save a life in your business. Find out more at www.rachelbean.co.uk

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Dryers

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DRYERS & BLASTERS - ESSENTIAL 5

Keep Them Blowing Strong Your dryers and blasters work hard every single day, pulling in air along with hair, dander and moisture. Without regular care, performance drops, motors burn out early, and replacement bills arrive far sooner than they should. These five maintenance essentials will keep your drying equipment running at full power for years to come.

1. Clean the Filters Regularly

Filters are the first line of defence, catching hair and debris before they reach the motor. When they clog, airflow drops and the motor has to work harder, running hotter and wearing out faster. Check filters weekly at minimum—daily if you’re drying heavy-coated breeds regularly. Most slide or twist out easily and just need a brush off or a rinse, depending on the type. A clean filter is the cheapest performance upgrade there is.

2. Check Hoses and Nozzles Hoses take a beating—dragged across floors, bent around tables, and occasionally chewed by an opportunistic client. Splits and cracks leak air, which means less power reaching the coat and longer drying times. Give hoses a quick look over each week, checking connection points especially, as that’s where wear shows first. Nozzles clog with hair too, so pull them off and clear them out. Replacement hoses cost little compared to the drying time a leaky one wastes.

3. Listen to Your Motor

4. Mind Where They Live

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You know what your dryer sounds like on a normal day, so trust your ears when something changes. A new rattle, whine, or grinding noise usually means trouble brewing—often worn brushes in the motor, which are replaceable on many models for a fraction of the cost of a new unit. Catching motor issues early is the difference between a cheap fix and a dead dryer mid-groom. If it sounds wrong, investigate before it becomes an emergency. totalgroomingmagazine.co.uk

Dryers and blasters pull in whatever’s around them, so where you position and store them matters. Keep them off wet floors and away from the splash zone around the bath, since moisture drawn into the motor causes damage over time. Between uses, coil hoses loosely rather than kinking them tight, and store units somewhere dry and dust-free. Wall-mounted or trolley setups keep equipment out of harm’s way and off damp floors altogether.

5. Book a Proper Service

Day-to-day care goes a long way, but an annual service catches what you can’t see from the outside. A professional service typically covers motor brushes, internal cleaning, and electrical safety checks—important for insurance as well as performance. Many suppliers offer servicing for the equipment they sell, and some will loan replacement units while yours is away. Put it in the diary for your quietest month and your dryers will repay you all year round.


DRYERS & BLASTERS

Turning Down the Noise

Drying often takes longer than the groom itself, which makes dryers and blasters some of the hardest-working pieces of equipment in any salon. We spoke to four professional groomers and two leading suppliers about what makes a great dryer, managing noise and heat, and where drying technology is heading next.

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sk groomers which part of the groom takes longest and it’s rarely scissoring. “The drying process usually takes longer than the actual groom itself—especially on doodles,” says Liz Carter, Owner of Theroom2groom. “Spaniel ears take forever to dry!” That’s why the choice of dryer or blaster matters so much—and why it’s not a purchase to make on price alone. “I would advise to go for one at the higher end of your budget, which hopefully will provide suitable power output, reliability and a good life span,” says Joanne Botwood, Professional Pet Groomer at Sassy Cat & Dog Grooming. “They cut down on drying time for each dog, creating more time in your day for more bookings, which means more revenue. The more efficient the dryer, the quicker a dog dries with the least effort and less physical impact on your body.” For Georgia Ashton Fuller, of Louisianna Grooming, a great blaster is about more than getting a dog dry. “It helps straighten and separate the coat, remove loose undercoat and gives you a much better finish to work with. Especially when you’re scissoring, the preparation

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DRYERS & BLASTERS of the coat makes such a difference to the end result. It also needs to give me control—being able to adjust the airflow depending on the dog in front of me is really important.” Jo Silk-Smith, award-winning groomer, Groom Team England member and owner of K9 Transfurmations, agrees drying is part of the groom. “With Cockers especially, good drying makes a huge difference—especially those ears, a trouble spot for many groomers! I want to encourage the coat to sit correctly. It can really affect the final shape and finish.” Richard Leigh, of Aeolus Professional Dryers, sees reliability as fundamental. “A dryer in a busy grooming salon isn’t an occasional-use appliance; it is effectively a piece of production equipment. If your main dryer fails when you have a full day’s dogs booked in, it can affect the entire business.” Amber Dillon, Customer Care & Sales Manager at Christies, agrees: “Cheap and cheerful has its place, but not when it comes to such an essential piece of equipment! This equipment is not one size fits all—what you need will depend on the number of dogs you do, the coat types you’re handling, your budget, and more.” If one theme unites every contributor, it’s noise. “You can have the most powerful dryer in the world, but if a dog is terrified of it, that power becomes pretty useless!” Georgia says. “We have to adapt the equipment to the dog rather than expect every dog to tolerate the same.” Jo agrees: “A powerful dryer is fantastic, but if it’s incredibly loud and frightening for the dog, it can make the whole experience much harder. Having control over airflow and temperature allows you to introduce the dryer gradually and work within the dog’s comfort level.” Joanne takes the same approach with timid dogs, starting low and quiet. She protects herself too. “If you plan on having a long career in the dog

grooming industry, I would recommend investing in some ear defenders. It helps protect your hearing in the long run.” Happy Hoodies get her vote too—and Liz’s, who uses them creatively: “Most blasters are too noisy and the drying tube gets too hot to hold—I have to cover mine with a Happy Hoodie so I can still hold it! Most dogs tolerate the blaster on their jackets but hate it on their heads.” Amber sees it from the supplier side. “So

many customers ask us for quiet blasters, which can feel like a bit of an oxymoron! Some sound is unavoidable—however, thanks to things like Happy Hoodies or Ear Buddies, dogs can remain calm and comfortable with even the strongest blasters in the background.” Heat control matters just as much. Joanne looks for “a good range of settings from hot to cool” to suit different coats—and the salon. “Not all salons have the luxury of A/C. Adjusting the heat settings throughout the four seasons can be most welcome.” Georgia frames it as welfare: “Dogs can’t tell us when they’re becoming too hot, so good temperature control gives the groomer much more confidence. I’d happily sacrifice a little speed if it meant a calmer and safer experience for the dog.”

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DRYERS & BLASTERS Richard believes the market is moving that way. “Historically, the conversation around blasters was often simply about which machine was the most powerful. That’s changing. Groomers still want exceptional drying performance, but increasingly they want it delivered in a quieter, smoother, more efficient and more controllable way.” It’s a philosophy Aeolus has built into its forthcoming Mach I and Mach II dryers, inspired by turbine aerodynamics. “The future isn’t about consuming more power; it’s about getting more performance from the power you’re already using.” Amber has noticed style creeping up wish lists. “We’re seeing a lot more demand for streamlined, sleek equipment—I think the popularity of the Dyson AirWrap has influenced every groomer’s wish list! That’s why our little Groom X Cyclon has become a fan favourite—perfect for smaller dogs, lightweight, quiet and so elegant.” For Jo, the innovations that matter are “the ones that genuinely improve the dog’s experience or the groomer’s ability to do a good job. It’s great to see neck dryers—good for hands-free drying, and compact enough for my grooming case at competitions.” So what next? Liz has a practical list: “A high velocity blaster that doesn’t use brushes, as these wear out regularly. A blaster tube that doesn’t heat up, or an attachment so you don’t have to hold the tube. Definitely noise reduction.” Georgia would welcome “a genuinely professional cordless option— something with the same consistent power as a mains dryer,” and Jo would take one straight to the ring: “It’s super rare that plug sockets are available in the competition ring, and sometimes things happen—wet ears, dogs peeing on themselves—and having a little cordless dryer to hand would be amazing!” Richard sounds a note of caution: “High-velocity drying has a substantial energy requirement. An innovation has to

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provide a genuine benefit without compromising performance.” Whatever comes next, aftercare shouldn’t be forgotten. “Proper

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maintenance is key to extending the lifespan of your dryer,” Amber advises. “Service your equipment once per year, and regularly clean the filters.” Richard agrees: “Selling a professional machine should be the beginning of the relationship, not the end.” Georgia sums up where the industry should head: “Future development should be less about ‘how powerful can we make it?’ and more about ‘how can we make this quieter, safer and more comfortable for the dog and the groomer?’ That, for me, would be the biggest innovation.”


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BUSINESS

Grooming Around Lifestyle

Award-winning feline grooming specialist Katie Gwilt returns with her monthly column. This month, she explains why breed and coat type are only the starting point, and how a cat’s lifestyle, age and home environment should shape every grooming plan.

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ave you ever met two cats that are the same breed but have completely different grooming needs? I have seen this even with littermates! Despite looking similar, their fur can feel different when you start to touch it. Cats of the same breed can also live very different lives, which means completely different grooming needs. Breed and coat type give us a starting point, but not the complete grooming plan.

Indoor Versus Outdoor Cats

When I was growing up, most cats went out. In more modern times, many are kept indoors, largely down to busier roads, keeping wildlife safer and the risks of letting expensive breeds roam. Catios and cat-safe gardens are becoming more popular too. Cats that go outside are more likely to encounter mud, dirt, seeds, burrs, sap, parasites, scratches and small wounds. Moving through bushes and long grass can add to tangles, and I’ve even seen cats come home with the odd slug in their fur! Indoor cats don’t have these issues, but can still require a lot of coat maintenance. They may be less active, which can influence self-grooming and natural claw wear. Central heating and a stable environment can make seasonal shedding less distinct, so cats shed yearround.

Active Cats Versus Sedentary Cats

Active cats are generally more able to twist, stretch and reach different parts of their body during self-grooming. Cats who sleep more or are carrying extra weight may find it harder to reach their

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BUSINESS back and bottom in particular. It is worth looking at why a cat is doing less. Reduced activity can be associated with pain, arthritis, disease or illness, as well as obesity and behaviour changes. Look at the wider picture rather than viewing coat deterioration in isolation.

Young Versus Old Cats

A lot of older cats can struggle to keep their grooming up, so it is important to introduce young cats to being handled and groomed early. Older cats can experience pain, reduced flexibility and illness that hamper self-grooming and make them less amenable to handling. Their tolerance for longer sessions may decrease too. A cold, hard table is uncomfortable for an arthritic cat in winter, so add a towel, blanket or yoga mat. Be ready to change positions if a cat struggles to hold one for long.

Multi-Cat Households

When I had four cats, they would sleep together and often allogroom. This is where cats groom each other, maintaining a shared group scent. Significantly changing a cat’s smell or appearance can alter the dynamics within the cat family. Some cats react negatively when another is reintroduced after a lion cut, much as they can when a housemate returns smelling different after a vet visit. Consider the impact of strongly scented products on the rest of the cat family when they are reunited.

Harnesses and Collars

I’ve had to cut collars out of long-haired cats when their fur has become tangled

around them a few times now. Anything around the neck can cause friction and tangles in longer fur. I have also seen bald patches where a collar has rubbed the skin. Quick-release collars are the safest option because they are designed to release if caught on something. Do check the fit, especially if there is rubbing or tangling. Harnesses should be fitted around the body, with the lead attached to the harness rather than a collar. Cats can move quickly in unpredictable directions! For the same reason, grooming nooses designed to restrain a dog by the neck are not appropriate for cats.

Questions to Ask Clients

Have a think about the questions you ask before starting a cat groom. Are they indoors, outdoors or somewhere in between? How active are they? How

much do they self-groom, and has that changed? Do they wear a collar or harness? Are there other cats in the home, and have there been any lifestyle or behaviour changes? Many outdoor cats will be climbing, so consider whether their claws actually need trimming rather than automatically clipping them. Once you know the answers, you can put together a grooming plan for that specific cat rather than one based solely on their breed.

Conclusion

The best cat groom understands the needs of the individual cat. Stay curious if you are seeing coat changes and ask questions. Tailor your groom rather than trying to fit cats to a one-size-fits-all plan. A cat’s coat tells us what we are grooming, but their lifestyle helps us understand the cat wearing it.

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