TGM November 2026 by Cogent Multimedia Ltd

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NOVEMBER 2026

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Editor

Tom Woollin tom@tgmpublishing.co.uk

Commercial Director

Mike Smith mike@tgmpublishing.co.uk 01795 509110

Design and Production Grant Waters grant@cimltd.co.uk James Taylor james@cimltd.co.uk

Credit Facilities Manager Gwen Lee creditcontrol@cimltd.co.uk 01795 509103

Digital & Web Developer Xhulio Bishtaja digital@cimltd.co.uk

Marketing Manager Lucas Payne lucas@cimltd.co.uk

Social Media Manager Lily Lawson socials@cimltd.co.uk

Director

Tom Woollin

Managing Director John Denning

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NOVEMBER 2026

On the cover:

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Editor’s Letter

elcome to the November issue of Total Grooming Magazine. With Christmas diaries filling fast and the end of the year in sight, this month’s issue is all about the things that carry a grooming business through: good tools, the right kit and a little forward planning. Our main feature this month puts the groomer’s toolkit under the spotlight. From scissors and clippers to combs and brushes, we speak to five experts about the tools they trust and rely on, why proper maintenance matters as much as the initial purchase, and where the grooming tools market is heading next. Whatever stage of your career you’re at, it’s a timely reminder that quality kit is an investment in your work, your body and your future. Staying with the practical theme, our workwear feature looks at how far grooming clothing has come from shapeless tunics and designs borrowed from other industries. Groomers and leading suppliers share what they look for in comfort, hair resistance and salon style, and what they’d still like to see next. We’re also delighted to feature Nathan Brown as our Groomer of the Month. Nathan’s story is one of jumping in at the deep end, from a Saturday job at sixteen to buying and renovating his own premises for Fawkesway Professional Dog Grooming, and he shares some refreshingly honest views on where the industry is heading. Elsewhere, Lisa Gill looks ahead to 2027 and explains how the technology you already use can help you understand your business better and plan the year you actually want. Rachel Bean reflects on the Manchester Dogs’ Home fire twelve years on and why regulated first aid training matters so much for groomers, while Katie Gwilt considers the over-groomed cat and why knowing when to stop is a skill in itself. As always, thank you for your continued support of Total Grooming Magazine. I hope you enjoy this month’s issue and find something that helps you, your business and the pets in your care. Tom Woollin Editorial Director @totalgroomingmagazineuk

Contents 10

Groomer of the Month

Grooming Tools & Accessories

Meet Nathan Brown of Fawkesway Professional Dog Grooming, who went from a Saturday job at sixteen to buying and renovating his own premises. He shares his journey, the appeal of running a small salon and some forthright views on the industry’s future. Five experts reveal the tools they trust and rely on, from scissors and clippers to combs, brushes and beyond, why maintenance matters as much as the purchase, and where the grooming tools market is heading next.

Technology

Rachel Bean

Workwear

Lisa Gill explains how the technology you already use, from your booking system to accounting software and AI, can help you understand your business better and plan properly for the year you actually want in 2027. Twelve years after the fire at Manchester Dogs’ Home, Rachel Bean reflects on the tragedy, the community response that saved more than 150 dogs, and why regulated first aid training matters for groomers. Grooming workwear has come a long way from shapeless tunics and designs borrowed from other industries. Groomers and leading suppliers discuss comfort, hair resistance, salon style and what the industry’s wardrobes still need next.

Katie’s Cat Column

Award-winning feline specialist Katie Gwilt turns to the other end of the spectrum: cats who are groomed too much, and why knowing when to stop matters as much as what you remove.

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INDUSTRY NEWS

Sector Snapshot What Groomers Need to Know

A focused update on welfare, law and professional standards.

In this edition, the Animal Focused Alliance’s Vicky Skinner looks at what’s shaping the sector: changes to vet pricing, a new duty to protect your staff, and why clear policies matter.

Vet pricing transparency – what’s changing and when The Competition and Markets Authority’s (CMA) investigation into veterinary services concluded in March 2026. It found that average vet prices rose by 63% between 2016 and 2023, well above inflation. It also found that owners often couldn’t see or compare prices before treatment. Under the reforms, practices must: • publish standardised price lists for common services • provide written estimates • say whether they’re independent or part of a corporate group • explain treatment options, including lower-cost alternatives • tell owners they can buy medicines more cheaply elsewhere, with written prescription fees capped at £21 • make complaints procedures easy to find The CMA hopes greater transparency will bring prices down over time. However, the British Veterinary Association points out that vets are also facing rising costs. Some vets worry that the cost of complying could push prices up rather than down. The requirements became law in September 2026 and will apply from December 2026 for larger practices and from 2027 for smaller ones.

A new duty to protect your staff from difficult customers

If you employ anyone, an important change was implemented in October 2026. Under the Employment Rights Act 2025, employers can be held liable if a member of staff is harassed by a third party, such as a customer, and the

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business hasn’t taken all reasonable steps to prevent it. This covers harassment linked to any protected characteristic, not just sexual harassment, and a single incident can be enough. For grooming businesses, staying compliant means: • having a clear policy stating that abuse of staff won’t be tolerated • making sure your team knows how to step back from an unsafe situation and report it • being willing to refuse service to anyone who repeatedly crosses the line, and keeping a record of incidents and how you handled them

Policies and procedures – do they really matter?

A policy is simply a set of steps you follow so something is handled the same way every time, whoever is dealing with it. Whether it’s salon cleaning routines or clipping off matted fur, a clear way of working helps prevent problems. That was the theme of the Alliance’s recent Ask the Expert webinar with groomer and veterinary nurse Emma Betts. The biggest protection is setting expectations early and in writing. Use a clear consent form with every client, every time. It should cover what will happen, the likely cost, and how you’ll handle any coat or health problems you find. A standard procedure for when things change mid-service is just as valuable. Try “stop, assess, communicate”: 1. Stop the service. 2. Calmly assess what you’ve found. 3. Phone the owner, opening with reassurance before explaining the situation and any extra cost. Ending the call with “are you happy with the changes?” confirms the client has agreed. Other policies are worth having too, such as hot weather, cancellations and late collections. They work best when they genuinely fit your business and your own ethics, rather than being copied from someone else. Two principles underpin all of this. @totalgroomingmagazineuk

First, our responsibility is always to the animal. When a client’s wishes and the pet’s welfare don’t align, we need the confidence to advocate for the animal. Second, keep Emma’s three Cs in mind when reviewing any policy: clarity, consistency and, above all, communication.

Where the Alliance comes in

We monitor developments across the sector and translate them into practical, plain-English guidance. That way, you can work confidently with animal welfare at the centre of everything you do. Find out more at www.animalfocusedalliance.co.uk

W E N

GROOMWORKS TABLE

028 2766 6879 (UK) 048 2766 6879 (IE) christiesdirect.com

PRODUCT NEWS

UK’s First Groom + Kind’s “Endless Shampoo” is a new dog shampoo which arrives as a small pouch of shampoo powder and an endlessly reusable mixing bottle.

ondon (15.10.2026) When you walk into most pet shops in the UK, looking for dog shampoo, you’ll often find a selection of plastic bottles filled with liquid shampoo. The bottles are taken home and used on our beloved pets. When the shampoo runs out, the plastic bottle ends up in the recycling bin. Or worse still, landfill. Shockingly, Government data shows that only a little over half1 the plastic packaging used in the UK is recycled each year. With an estimated 13 million dogs in the UK2, that is a lot of plastic bottles. Furthermore, liquid dog shampoos are often 70-90% water. A 500ml bottle of dog shampoo regularly weighs around 550g. Each time that bottle is shipped from factory to warehouse, to pet shops and then to people’s homes, we’re often burning fossil fuels to transport a product which is mainly water weight. Groom + Kind’s Endless Shampoo

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works differently. Owners pour a 40g pouch of concentrated shampoo powder into a reusable Infinity Bottle and top it up with tap water to make a 500ml bottle of dog shampoo. Once mixed, the shampoo lasts for six months in our Infinity Bottles. When the shampoo runs out, owners can simply buy another pouch and not another plastic bottle. Groom + Kind founder Georgia Reveley says: “When we set out to launch our own shampoo, we searched high and low for a way to avoid being part of the plastic problem. Our Endless Shampoo removes the need for plastic bottles and avoids shipping water around the country.” Reveley adds, “Pet shops already have shelves full of dog shampoos that all look the same. We wanted to offer dog owners something that is genuinely different. Our coconutbased, sulphate-free formula is designed to be kind to all coats, including the most sensitive skin.” Groom + Kind Endless Shampoo is vegan and cruelty-free. Its subtle vanilla scent leaves your dog’s coat smelling clean without being overpowering. Groom + Kind Endless Shampoo is designed to sit alongside the Groom + Kind Coat Fragrance Collection, launched in April 2026. Its gentle vanilla base complements all three signature scents (Soft Cotton & Musk, @totalgroomingmagazineuk

Warm Iris & Praline, and Spiced Apple & Cedarwood), so owners can wash with Endless Shampoo and finish with their favourite Coat Fragrance for a gentle, spa-like bath at home. An Endless Shampoo Starter Kit (including an Infinity Bottle, Concentrated Shampoo Powder and free refill) is priced at £24.99 and is available at groomandkind.com. Groom + Kind shampoo and fragrance products are also available in trade packs for dog groomers, independent pet shops and zero-waste stores. 1 UK Statistics on Waste, Department for Environment, Food & Rural Affairs (DEFRA), 2024: https://www.gov.uk/ government/statistics/uk-waste-data/uk-statistics-onwaste#packaging-waste 2 UK dog population may be millions more than estimated, Dog’s Trust, February 2025. https://www.dogstrust.org.uk/ about-us/what-we-do/stories/uk-dog-population

GROOMER OF THE MONTH

In at the Deep End

From a Saturday job at sixteen to buying and renovating his own premises, Nathan Brown has built Fawkesway Professional Dog Grooming by jumping in at the deep end. He shares his journey, why he loves running a small salon, and some forthright views on where the industry is heading.

athan Brown’s route into grooming began at sixteen. Studying Health & Social Care with ambitions of becoming a paramedic, he soon realised it wasn’t for him. Looking for a Saturday job, and having already tried his hand at trimming his own dogs, he approached local grooming salons and was fortunate that one offered him a role. He quickly found a love for the job and picked up more shifts bathing and drying. Within a year he’d cut his college course short to take up a Level 3 Dog Grooming apprenticeship, which led to a full-time job. As the years went on, his passion for the craft grew and grew. One person Nathan is keen to mention is someone many in the industry won’t know: local Bedlington Terrier breeder and exhibitor, Eileen Lewis. “We would take our Bedlington, Guy, to her for his haircut. She would never take any money off me, as she wanted me to save up to buy my first pair of clippers. She showed me how to groom the breed and taught me a lot about showing. I’ll be forever grateful for all of her help.” Fawkesway Grooming operates from a small salon which Nathan runs pretty much on a one-to-one basis, apart from a couple of busier days each week when his assistant Laura is in to help out. A large regular client base repeat books at every appointment, meaning the salon hasn’t taken on any new clients for quite a few years. While this could be seen as an opportunity to expand, Nathan likes the small-scale operation. “Everything ticks over nicely. Keeping things like this allows us to provide a quiet and calm environment for clients’ dogs to be groomed in.” The business name came from the family’s KC kennel name, Fawkesway, created by combining the names of their first two dogs: Guy, born on Guy Fawkes night, and their first show dog, Luna, whose kennel name was Kenquartz Milky Way.

When Nathan first started out, he rented a premises down the road. Between the lockdowns, rent increases, rising utility costs and the fact it was simply too big for his needs, he began looking for a smaller shop. After months of searching, he found only one that

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could be made suitable. The problem? It was for sale, not to rent. Nevertheless, he jumped in at the deep end and bought it. “Obtaining a commercial mortgage at a young age, after only a few years in business, was a lot harder than I first

GROOMER OF THE MONTH thought. But after a lot of stress and headaches I got there in the end—it’s probably one of the best business decisions I’ve made.” The shop had sat empty for years and needed a full renovation thanks to a leaking roof and water tank. Nathan gave himself four weeks from getting the keys, and Fawkesway was trading from its new home the following month. Despite the challenges of running a business in today’s economy, Nathan finds plenty that’s rewarding: building relationships with regular clients who appreciate the work and the care taken with their dogs, and the creativity of the craft. “I love transforming dogs into the vision their owner wants and seeing their faces light up when they see them.” His advice to other groomers? Throw yourself in at the deep end and get into competing. “It may seem daunting at first, but you’ll learn so much from judges’ feedback as well as from the other groomers around you. I often found myself in awe of others in the ring next to me, watching how and what they were doing—then remembering I was competing myself! Go to seminars and education days such as GroomFest to further your knowledge. You’ll never know everything; there’ll always be another breed, coat type or technique to learn about.” Looking ahead, Nathan believes grooming is fairly AI and robotics proof compared to many other industries, though he expects technology to play a growing role in areas such as booking systems and accountancy software. On regulation, he holds a view he knows many will disagree with. “I’m pretty anti-regulation. I think bringing more regulation into our profession will make it harder for people to get into the industry, increase costs for everyone and potentially force a lot of small businesses to shut up shop—and small businesses are the backbone of our economy. People think it’ll just mean you have to be qualified, but I think it would mean a lot more than that. Look at other regulated industries: licence fees, annual inspections, mandatory training courses, stricter rules and mountains of paperwork. I’m all for higher standards, education and protecting animal welfare, but I don’t believe creating another layer of bureaucracy is necessarily the answer.”

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Dog, cat and small pet groomers deserve care and attention from a specialist insurance broker.

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Grooming Tools & Accessories

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GROOMING TOOLS & ACCESSORIES - ESSENTIAL 5

Tools of the Trade The right tools make every groom smoother, faster and more comfortable for the dog on your table. From brushes and combs to the accessories that quietly earn their keep, here are five things worth considering when reviewing your grooming kit.

1. Quality Over Quantity

A trolley crammed with tools you never touch helps nobody. Most groomers reach for the same handful of favourites day in, day out, so it makes sense to invest properly in those and let the rest go. A well-made slicker or comb that suits your hand will outlast three cheap ones and feel better through a full day of grooms. When something wears out, replace it with the best version you can afford rather than the quickest cheap option online.

2. Comfort in Your Hands

Grooming is repetitive work, and tools that don’t sit comfortably in your hand take a toll over months and years. Wrist and hand strain creep up slowly, so it’s worth paying attention to handle shapes, weight and grip when choosing brushes, scissors and clippers. What suits one groomer won’t suit another, which is why trying tools in person at trade shows is valuable. A tool that feels right through

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the tenth groom of the day is the one to keep.

3. Match the Tool to the Coat

No single brush works for every coat, and using the wrong one makes the job harder for you and less comfortable for the dog. A slicker that glides through a doodle coat can scratch a smoothcoated breed, while a comb that’s perfect for finishing won’t touch a dense undercoat. Building a range that covers the coat types you actually see—rather than every type that exists—means you’ll always have the right option to hand without cluttering your grooming station.

4. Accessories That Earn Their Keep

Some of the most useful items on a trolley are the small ones—grooming loops, non-slip mats, detangling sprays and finishing touches like bows and @totalgroomingmagazineuk

bandanas. A decent non-slip surface makes nervous dogs steadier on the table, which makes your job easier and safer. Finishing accessories cost pennies but leave a lasting impression on owners at collection time. It’s worth reviewing these smaller items now and then, because they’re cheap to upgrade and easy to overlook in a busy salon.

5. Look After What You’ve Got

Good tools last years when they’re cared for, and minutes when they’re not. Combs and slickers benefit from a regular clean to remove hair and product buildup, scissors need wiping down and oiling after use, and everything lasts longer stored dry rather than left by the bath. November is a good moment to give your kit a proper once-over before the Christmas rush arrives, so worn or broken tools can be replaced before the busiest weeks of the whole year.

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GROOMING TOOLS & ACCESSORIES

Invest In Quality From scissors and clippers to combs, brushes and beyond, a groomer’s toolkit is deeply personal. We spoke to five experts about the tools they trust and rely on, why maintenance matters, and where the grooming tools market is heading next.

sk five grooming professionals about their essential tools and you’ll get five very different answers—but one shared belief: your tools are an investment in your work, your body and your career, and they deserve to be chosen carefully and looked after properly. “Grooming tools are not only essential to our work, but also highly personal,” says groomer Sally Hart. “As I have gained experience, my choice in scissors, how I use them and what I want from them has adapted with my knowledge and skill, and the same can most definitely be said for brushes and combs. One comb is most certainly not the same as the next. Understanding what you want from your tools and learning how to get the most from them is an integral part of improving our skills and results.” For Colin Taylor, Owner of Colin Taylor Products, the essentials are clear:

his Sassy Comb, trusted Panda shears, Scissor Mist and Mastercut Wide Blades. His toolkit has evolved in a distinctive direction—by making the tools himself. “My tools have developed over the years through myself making tools that I know will not only work but will also last.” He’s equally clear about what he won’t do: buy cheap, or buy from outside the industry. “I will not buy specially because something is cheap, and I like to support companies within the industry.” Jacqui Drinkwater, iPet Network Cat Grooming Tutor at JW Pet Services, brings a feline perspective to the toolkit question. “I love my Wahl Bravura 2 trimmers. They have an amazing grip, are lightweight and quiet, and the 5-in-1 blade is essential for cat grooming.” Alongside them sit the Ancol moulting comb, which she recommends to all her clients, the BiteBuster long-arm nail trimmers and the Chris Christensen Cat

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Butter Comb, “wonderful for finishing a groom and achieving that final polished look.” Like Sally, she’s become more discerning with experience. “I’ve learned that choosing the right equipment isn’t just about convenience—it can make a real difference to the comfort of the cat, the efficiency of the groom and the quality of the finished result.” The link between quality tools and quality work runs through every conversation. “Having high quality tools means I can work efficiently without worrying about my equipment letting me down,” Jacqui explains. “When grooming cats, you often have a limited window of time in which to work. It gives me confidence and allows me to focus on the cat in front of me.” Sally sees the impact reaching even further—into a groomer’s long-term health. “How we age over the years, and our longevity as groomers, can be

GROOMING TOOLS & ACCESSORIES hugely influenced by the tools we use and knowing how to use them correctly. Using the wrong tool for a job can not only lead to excess wear on the tool itself, but also unnecessary wear and strain on ourselves.” Her advice is to look beyond the obvious too. “Since having hydraulic, and now electric, grooming tables and baths, I feel these are fast becoming an essential part of sustainable grooming. The way I rely on my table to assist me in producing highquality grooms means I do view it as a tool in its own right.” It’s a shift suppliers are seeing across the market. Luis Martin Del Rio, Product Manager at Artero and owner of Tajinastes Kennel, says demand is changing shape. “Today, the market is demanding increasingly specialised, ergonomic and efficient products that can deliver professional results in less time. Groomers are looking for tools that reduce physical strain, improve precision and allow them to serve more dogs without compromising the quality of their work or the animal’s wellbeing.” One Artero innovation captures that direction perfectly: “The Artero EXO neck dryer has changed the way coats are dried and straightened in grooming salons, dog shows and competitions. By freeing both of the groomer’s hands, it makes it possible to dry and brush simultaneously.” Ben Cudworth, of Kent Blade Works, has been watching another trend with a more sceptical eye. “At the moment I’m seeing a lot of ‘speed tools’, or at least claims of speed.” His own recent investment has gone into something more fundamental: A5 clipper blades that can actually be re-sharpened. “We’ve been working on both standard and wide blades for months. I’ve probably been through 100 samples getting them to where I want them. We’ve now landed on blades that can be beautifully re-sharpened, unlike some of the cheaper ones I call ‘disposable blades’—once they’re blunt, they’re essentially destined for the bin.” That throwaway culture frustrates Colin too. “You can buy a cheap shear or blade, but will it sharpen up well when it’s dull? I am amazed at the amount of groomers that instead of getting their tools sharpened, they just chuck them away. Why? It makes no sense. If you buy quality tools made of good steels, they

will sharpen up beautifully.” As a sharpener himself, Ben has built his whole business around serviceability. “Anything I sell needs to be serviceable and sharpenable by any good professional sharpener. Everything we sell also comes with our Members Card—buy something from us and you receive 20% off sharpening, and that applies to the whole job, regardless of brand. For me, selling the tool shouldn’t be the end of the relationship. If it’s a professional tool, it should be maintained, sharpened and kept earning its keep.” Daily maintenance matters just as much as professional servicing. Jacqui’s routine is rigorous. “All of my tools are cleaned with Barbicide after every cat. They are disinfected, thoroughly dried and prepared ready for my next client.

During the cleaning process I have the opportunity to check for any wear and tear. The risk of cross contamination is high if cleaning and disinfection protocols aren’t followed properly.” Between grooms, Wahl cooling spray keeps her trimmer blades clear of hair and cool. Luis agrees the stakes are rising as salons get busier. “Clippers operate at higher revolutions per minute, blasters generate stronger air pressure, blades and scissors are sharper and more precise. This higher level of performance also requires proper maintenance. Simple daily maintenance not only extends the product’s working life, but also ensures consistent performance and improves safety.” Sally sums it up simply: “Getting into the habit of cleaning, oiling when needed, and storing our

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GROOMING TOOLS & ACCESSORIES tools correctly is a vital part of our daily working routine.” Beyond the core kit, the specialist tools are where personalities shine through. Sally’s pick is refreshingly humble. “If I were to pick one specialist tool that I think every salon should have, it would be a rubber scrubbing brush. These are invaluable when deshedding smoothcoated breeds. My personal choice is the Simpsons Rubber Palm Bathing Brush.” Jacqui’s extras are all about feline comfort. “Leucillin is a staple in my toolkit—it’s also useful around the ears and eyes. I keep Lick-e-Lix mats and paste treats for making cats feel more comfortable, I use Pet Remedy to help create a calmer environment, and I always have a Happy Kitty Blanket on hand. Keeping my kitty clients calm, comfortable and feeling safe and happy is always my priority.” So where is the market heading? Artero alone introduces around 50 new products a year, with electric grooming baths, a volumising shampoo and a new generation of Gotham clipper blades all in development. “Over the next few years, we believe the market will move towards tools that are more specialised, ergonomic, sustainable and efficient,” Luis predicts. “Technology will continue to play an increasingly important role, but it must always serve the professional. True innovation begins by listening to groomers.” Ben’s collection is growing too— bronze and rose gold finishes, the return of the much-loved Overture in curved form, and long-awaited left-handed versions. But his real energy is going somewhere else entirely: education. “There is an enormous amount of grooming education around coats, styles, preparation, products and shampoos, but comparatively little about the actual mechanics of using scissors— even something as fundamental as how you hold them. You can keep inventing increasingly complicated tools, but they’re only as good as the technique of the person holding them.” It’s a fitting note to end on. As Sally puts it: “The right tools, used correctly and maintained properly, don’t just make our work easier. They can help us work more efficiently, protect our bodies, improve our results and contribute to a more sustainable grooming career.”

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Every pet deserves to shine. So do you. Opportunities available nationwide

Pets have a knack for making every day better. That’s why we’re proud to help them look and feel fantastic in our Groom Rooms nationwide. Now we’re searching for talented people to help us keep the good vibes going. When you join Pets Grooming, you’ll become part of a friendly team that supports your ambitions and celebrates your unique talents. Whether you’re developing your skills as an Assistant Stylist or leading the way as a Head Stylist, we’ll help you grow with confidence. You’ll benefit from hands-on training, ongoing development, generous annual leave, a birthday day off, enhanced pension contributions, and colleague discount. Got your tail wagging? Discover where a grooming career could take you. Scan the QR code and let’s get this grooming journey started.

TECHNOLOGY

Get Ahead for 2027

Technology expert and Savvy Pet Software co-founder Lisa Gill explores the tools, trends and innovations shaping the grooming industry. This month, Lisa looks ahead to 2027 and how the technology you already use, from accounting software and AI to Google and your booking system, can help you understand your business better and plan properly for the year you actually want.

y November, most groomers are starting to think about Christmas. The diary is filling up and customers are booking their preChristmas appointments. But before the Christmas craziness takes over, November is a good time to look at your business and think about what you want 2027 to look like. Not that long ago, running a grooming business could mean a paper diary, a calculator and a drawer full of customer record cards. Nowadays, there is technology for almost every part of running a business. Your accounts can be online, receipts can be photographed and uploaded, customers can book themselves in and

there are tools that can tell you things about your business that would have taken hours to work out yourself. Then there is AI. Suddenly everyone is telling you that you should be using it for something, or not using it at all! All this tech means you can know far more about your business than ever before, which is pretty useful when you’re thinking ahead to 2027. Accounting software such as FreeAgent, Xero and QuickBooks can help you understand your income, expenditure and biggest costs. There are also tools to help you work out your hourly rate. You might charge £45 for a groom, but what does that really mean once you’ve taken into account grooming time, cleaning, answering

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messages, rent, insurance, equipment, products, holidays and tax? AI can help with data interpretation too. It can organise figures, compare information, spot patterns and help you ask better questions. I’m not suggesting you hand your entire business over to ChatGPT and ask it what to charge for a Cockapoo, but used sensibly, it can be useful. Your business software can also be collecting information that could help you plan 2027. Which services are most popular? When are your quiet periods? How much are customers spending? How often do they rebook? The answers to all these questions can lead to very different business strategies. If Tuesdays are always quiet,

TECHNOLOGY you might need some marketing. If you’re completely booked but still not making enough money, getting more customers probably isn’t the answer. If you’re working every Saturday just to keep up, perhaps your goal isn’t more bookings at all. Then there is Google. Most groomers know they want to appear when someone searches “dog groomer near me”, but there is a lot happening behind that simple search. Search Engine Optimisation (SEO) helps your website appear when people search for the services you offer. Google Analytics and Google Search Console can show how people find you. Your Google Business Profile matters too. Are your opening hours correct? Are your services listed? Are your photographs up to date? Are you getting reviews? And now there is AI search too. Someone might ask an AI tool, “Can you recommend a dog groomer near me who is good with nervous dogs?” Businesses are starting to think about how their websites can help AI tools understand what they do, where they are and who they help. Thankfully, you don’t need to become an expert in everything! If you don’t know your Google Search Console from your keyword tracker, aren’t sure how SEO works, or have no idea whether your social media is actually bringing in customers, that’s where business coaching and marketing businesses can help. Some booking software companies already provide this support. Savvy Pet, for example, works alongside Magnolia and Fig Business Coaches for exactly this reason. All Savvy groomers can book free business coaching with Magnolia and Fig, which also offer free business action plans for groomers, logo and brand design, a cost tracker and an hourly rate pricing calculator to new groomers and students starting their grooming journey. Email hello@itsallsavvy for more information. Technology can give you an enormous amount of information, but sometimes you need a real person with a different skill set to help turn it into a plan. So, before Christmas completely takes over, give yourself a little time to look at the bigger picture. What worked this year? What didn’t?

What could technology make easier? What information are you collecting but not using? And what would you actually like your business to look like next year? You don’t need all the answers before

January, but having a few of them before Christmas could make all the difference in 2027. www.savvy.pet

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PRODUCT NEWS

Choosing the Right Grooming Clippers A Groomer’s Guide to Finding the Perfect Match by Christies Dog Grooming Supplies

or professional dog groomers, clippers are one of the most important tools in the salon. They influence everything from grooming quality and efficiency to comfort throughout the working day. With so many models available, from corded and cordless designs to varying speeds and noise levels, finding the right clipper can feel challenging. There is no single “best” clipper. The ideal choice depends on the dogs you groom, your workload and personal preferences. Understanding the key features can help ensure your next purchase is an investment rather than an expense. Before comparing brands and specifications, consider your grooming style. Someone completing six or seven full grooms daily may have different requirements from a groomer specialising in hand scissoring or nervous dogs. The size and coat types you work with should also influence your decision. Some questions to consider include: • How many dogs do you groom each day? • Do you predominantly clip small or large dogs? • Do you complete full grooms, hand strips or specialist styling? • Do you work in a salon, mobile unit or from home? • Is manoeuvrability more important than unlimited run time?

One of the first decisions is whether to choose corded or cordless clippers. Corded clippers remain popular in busy salons thanks to their consistent power and unlimited run time. However, cords can restrict movement or become tangled around equipment. They are often more affordable, making them ideal for smaller budgets or as salon backups.

A long-established favourite is the Andis AGC, while the newer Joyzze Falcon Corded offers quieter, faster operation. Cordless clippers have become increasingly popular as battery technology improves, offering impressive power and freedom of movement. They’re particularly useful when handling lively dogs or working in mobile grooming units. Although batteries require charging and may lose performance over time, spare batteries help minimise interruptions.

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Corded vs Cordless?

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The Heiniger cordless range remains popular for its reliability and robust performance, while the Joyzze Falcon Cordless offers a more budget-friendly alternative. Some manufacturers also offer hybrid models that operate corded or cordless, combining flexibility with the reassurance of a backup power option.

Understanding Clipper Speed

Clipper speed is another important consideration. Single-speed models are simple, reliable and suitable for

PRODUCT NEWS

straightforward clipping on wellmaintained coats. However, two-speed or variable-speed models offer greater versatility. Lower speeds can provide better control for sensitive areas such as faces, feet and sanitary work, while also benefiting nervous dogs. Higher speeds are useful for larger dogs, dense coats and full-body clips, helping groomers work efficiently. The Andis Pulse ZR II is a popular high-speed option, available in various designs. Meanwhile, the Heiniger Saphir remains a bestseller for groomers who prefer a reliable single-speed machine.

Why Noise Matters

Noise is often overlooked when choosing clippers. For groomers, prolonged exposure to noisy equipment can contribute to fatigue, while soundsensitive dogs may become anxious or unsettled. Quieter clippers can help create a calmer salon environment and make grooming more comfortable for nervous dogs. Although no clipper is completely silent, low-noise models are increasingly popular among professionals prioritising a positive grooming experience.

Groomer Comfort

Ergonomics can make a significant

difference during long working days. Heavy or poorly balanced clippers can strain the wrist, hand and forearm, potentially causing discomfort and fatigue. Lightweight designs with comfortable grips are particularly beneficial for groomers who spend hours clipping or experience hand and wrist strain. Quieter clippers also often produce less vibration, improving comfort during prolonged use. Blade compatibility is equally important. Choosing clippers that accept widely available, industry-standard blades provides greater flexibility and helps keep replacement and maintenance costs manageable.

Maintenance Requirements

Even the highest-quality clippers require regular maintenance. Routine cleaning, oiling and blade inspections help maintain performance, extend equipment lifespan and deliver smoother grooming results. When choosing clippers, consider long-term value rather than purchase price alone. A premium model may cost more initially, but improved durability, efficiency and comfort can make it more economical over time.

Where you purchase your clippers matters too. Buying from a reputable grooming supplier gives you access to expert advice, servicing, repairs and aftercare. Experienced suppliers can help you select suitable clippers, understand blade requirements and avoid costly mistakes. For professionals who depend on their equipment daily, reliable support is invaluable. Christies offers a wide range of clippers at www.christiesdirect.com to suit every grooming salon or home setup. If you’re unsure which clipper is right for you, our team is happy to help. Contact us on 028 276 66879, through Live Chat or by emailing support@ christiesdirect.com. Ultimately, choosing the right clipper is a personal decision. By considering corded versus cordless operation, speed, noise, ergonomics and blade compatibility, you can find a tool that supports your grooming style and the wellbeing of the dogs in your care. After all, while skill and experience are fundamental to great grooming, the right equipment can make every groom smoother, more efficient and more enjoyable for everyone involved.

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BUSINESS

Ready To Respond Twelve years after the fire at Manchester Dogs’ Home, veterinary nurse and canine first aid expert Rachel Bean reflects on the tragedy, the community response that saved more than 150 dogs, and why regulated first aid training matters for groomers.

his week, my dog Chilli and I visited the memorial at Manchester Dogs’ Home to remember the dogs who tragically lost their lives in the devastating fire. The blaze broke out on 11th September 2014 and claimed the lives of 60 dogs. I was there helping to give emergency first aid on the first night, and will never forget what I saw. Although 12 years have now passed, the sense of loss remains deeply felt by everyone connected with the Home. I work at Manchester Dogs’ Home, so this is a place and a cause which mean an enormous amount to me. Visiting the memorial with Chilli was an opportunity to reflect, not only on the dogs who died, but also on the extraordinary response from the local community.

On that terrible night, people rushed to the scene to help. Members of the public, emergency services, staff and volunteers worked together to rescue more than 150 dogs. The compassion shown in the aftermath demonstrated just how much animals matter to people and what can be achieved when a community comes together. Manchester Dogs’ Home continues to care for dogs who have nowhere else to turn. Like rescue organisations across the country, it depends on public generosity to provide food, shelter, veterinary treatment and the opportunity for dogs to find loving new homes. Anyone wishing to support its work can donate at www.dogshome.net/ donate My volunteering is closely connected to my work as a veterinary nurse and

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canine first aid tutor. Whether I am working with rescue dogs, teaching pet professionals or speaking at an event, my message is always the same: knowing what to do in an emergency can save a dog’s life. I travel across the country teaching a canine first aid qualification which is regulated by Ofqual. I was also instrumental in creating the first Ofqualrecognised canine first aid qualifications for pet professionals, helping to establish a clear and independently regulated standard of training. There is a significant difference between attending a short, unregulated awareness session and completing a recognised qualification which requires learners to demonstrate their knowledge and practical abilities. For professional dog groomers, first

BUSINESS aid training is especially important. Groomers are responsible for dogs in an unfamiliar environment, often while using electrical equipment and sharp tools. They may encounter burns, cuts, seizures, choking, collapse, heat-related illness or an undiagnosed health condition which suddenly becomes apparent during an appointment. Groomers also handle dogs of different ages, breeds, sizes and temperaments. Some may be elderly, anxious, brachycephalic or living with medical conditions. Being able to recognise the early warning signs of distress and respond calmly could make all the difference. First aid training is not about replacing a veterinary surgeon. It is about protecting the dog, preventing the situation from becoming worse and providing appropriate support until veterinary help is available. I am delighted to have been announced as a speaker for Pet Pro Expo 2026, where I will be sharing my knowledge with fellow pet professionals. Events like this provide a valuable opportunity for us to learn from one another and continue raising standards throughout the animal care industry. For me, remembering the dogs lost in the Manchester Dogs’ Home fire also reinforces why preparation, knowledge and compassion matter so much. We cannot always prevent an emergency, but we can make sure we are ready to respond.

Rachel’s first aid warning: Conker danger

Conkers contain aesculin, which is toxic to dogs. Ingestion can cause vomiting, diarrhoea, abdominal discomfort, lethargy and, in serious cases, collapse. A swallowed conker may also cause a gastrointestinal obstruction. Keep conkers out of grooming salons and reception areas, and never use them as autumn decorations where dogs can reach them. If you suspect a dog has eaten a conker, contact a veterinary practice immediately. Do not wait for symptoms to appear and never attempt to make the dog vomit unless specifically instructed by a vet. Find out more at www.rachelbean.co.uk

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Workwear

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WORKWEAR - ESSENTIAL 5

Dressed for the Job

Grooming is physical, wet and hairy work, and what you wear all day makes a real difference to how you feel by closing time. From fabrics to footwear, here are five things worth thinking about when choosing your own workwear.

1. Fabric First

Not all fabrics cope with a grooming day. Hair works its way into loose weaves and clings to anything with texture, while water soaks through cotton in minutes and leaves you damp until home time. Purpose-made grooming fabric sheds hair, dries quickly and stands up to constant washing far better than everyday clothing. It costs a little more upfront, but a couple of decent smocks or tunics that survive daily wear will easily outlast a drawer full of ruined t-shirts.

2. Room to Move

Grooming means stretching, bending and lifting all day, so fit matters as much as fabric. Anything too tight restricts you mid-groom, while anything too loose catches on tables, tools and the occasional paw. Look for workwear with a bit of stretch and a cut that moves with you, and check the sleeves—too long and they’re in the bath with the dog, too tight and they dig in when you’re scissoring. Try things on and move around properly before committing.

4. Looking the Part

What you wear says something about your business before you’ve said a word. Clean, well-kept workwear reassures owners that their dog is in professional hands, and matching tunics or embroidered logos give even a small salon a polished feel. It doesn’t need to be expensive— consistency is what does the work. A smart, tidy appearance at the door and at collection time quietly reinforces everything else you do

3. Don’t Forget Your Feet

You’re on your feet from first dog to last, often on wet floors, so footwear deserves as much thought as anything else you wear. Supportive, cushioned shoes make a genuine difference to how your back, knees and hips feel at the end of a long day. Non-slip soles matter around baths and freshly mopped floors, and anything waterresistant saves you from working in damp socks. Your feet carry you through every groom, so it pays to look after them properly.

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well, and clients notice far more than you might think they do.

5. Wash, Wear, Replace

Grooming workwear leads a hard life, washed constantly and covered in hair, water and product by lunchtime. Having enough sets to rotate means you’re never stuck pulling on yesterday’s damp tunic, and washing at the right temperature keeps technical fabrics doing their job. Even the best workwear wears out eventually, so when zips fail, fabric thins or stains stop shifting, replace it rather than soldiering on. Faded, tired workwear quietly undoes the professional impression you’ve worked so hard to build.

WORKWEAR

Dressed For The Job

Grooming workwear has come a long way from shapeless tunics and designs borrowed from other industries. We spoke to three groomers and two leading workwear suppliers about comfort, hair resistance, salon style and what the industry’s wardrobes still need next.

sk a groomer what they want from their workwear and the answer usually starts with one thing: hair. “The main thing I look for is if the workwear is hair resistant,” says Dione Spice, of Dione’s Dog Grooming, who works mobile as a one-to-one in-home groomer. “There’s nothing worse than being covered in hair and itchy all day.” She’s even adapted her wardrobe to fight it: “I’ve recently started buying jackets with a longer sleeve to protect my arms a bit more, as I often get embedded hairs on the inside of my elbow, and I’ve found the coverage helps.” Comfort comes a close second. “We spend hours on our feet, constantly moving, bending, stretching and lifting dogs, so workwear needs to allow you to move freely without feeling restricted,” says Emma Gooding, of Barkin Buttons Dog Grooming. “I also want it to be practical. Lots of pockets are a big plus, along with fabrics that are breathable, easy to clean and ideally water and stain resistant. We work in a pretty messy environment, so anything that helps keep you looking presentable throughout the day is always a bonus.” Leanne Pewtner, Founder, Designer and Managing Director of Pewtner, spent almost 14 years running her own busy salon and training academy before designing her own range—so she knows the frustrations first-hand. “Traditional grooming workwear has often meant compromising on one thing to gain another. It might be waterproof but uncomfortable, practical but unflattering, or durable but heavy and restrictive. Groomers spend long hours lifting, stretching, bending and working in constantly changing

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WORKWEAR conditions, so workwear needs to work just as hard as they do.” Kevin Simpson, Owner of Simpsons Online, home of the Jim Jump workwear range, agrees it’s the small niggles that matter most. “Clothing that feels too hot by lunchtime, clipped hair working its way into the fabric, pockets that aren’t quite in the right place, or garments that lose their shape after repeated washing can all become daily frustrations.” He’s keen to bust one persistent myth too. “There’s a common misconception that making a garment waterproof automatically makes it hair-proof. While waterproof coatings can help hair slide off, they also reduce breathability, making garments warmer and less comfortable to wear.” Jim Jump’s fabrics instead undergo specialist finishing processes that smooth the surface and reduce static, helping clipped hair brush away while keeping garments light and breathable. But workwear isn’t just about function—it’s about how it makes you feel. “If you feel comfortable and confident in what you’re wearing, it does have an effect on how you feel at work and how you present yourself to clients,” Emma says. “I don’t think professional has to mean boring though. I like being able to have some personality in what I wear, especially when you’re running your own business and your clothing can become part of your brand.” Kara Boyd, Owner of Fairy Dogmother, favours a polished, beautician-inspired look for exactly that reason. “Feeling good in what you’re wearing gives you confidence, and when you’re comfortable and confident, it definitely has an impact on how you work.” In her salon, the team coordinates without being constrained. “We like the girls to have a coordinated look because it makes the salon look really smart and professional. Traditionally, we’ve tended to go for black, grey or burgundy, but I’m also really liking pastel colours now— they can give a salon a softer, fresh and modern look. The girls are all different shapes and have different preferences, so it’s important that they have some choice in what suits them.” Dione, working for herself, enjoys total freedom. “I have a selection of grooming jackets in different styles, colours and designs. I try to choose my jackets to reflect my personality.” It’s a far cry from

where she started. “Things have certainly changed in the 25 years I’ve been grooming. In the first salon I worked in, my uniform was basically a black sack! Now there is something available for every shape and size—I’ve even seen a grooming company bring out a seasonal themed uniform.” The suppliers have watched that shift accelerate. “One of the biggest changes I’ve seen is that groomers no longer accept basic workwear simply because that’s what’s available,” Leanne says. “They’re looking for premiumquality garments that perform well, last well and reflect their own personality and brand. Groomers increasingly see

themselves as professionals, educators and business owners, and they want their appearance to reflect that.” Kevin sees the same style-consciousness: “Groomers want workwear that reflects the professionalism of their salon and their own personality, so we’re seeing greater interest in contemporary colours, more flattering cuts and embroidery or personalisation that reinforces individual branding.” Both brands build from real salon experience. The Pewtner collection— including the signature Pewtsuits, Pewtunics, PewtPants and hair-resistant Pew-Tees—was designed entirely around problems Leanne faced herself.

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WORKWEAR “Nothing is added for marketing purposes; every feature exists because it solves a genuine problem groomers face daily.” The brand has recently been taken on by Christies Direct and Transgroom, and launches in Belgium at Groomania. Jim Jump’s range spans lightweight tunics, salon shirts, contrast jackets and aprons, with favourites including the Mika Mandarin Tunic, Sophia Contrast Jacket, Jazz Asymmetric Tunic and April Contrast Scrub Top—all designed specifically for groomers rather than adapted from another industry. That last point matters to the groomers too. “I’d love to see clothing designed specifically around what groomers actually need rather than adapting something made for another industry,” Emma says. “Pockets in the right places, stretch where we need it, breathable fabrics, hair-resistant materials and options that work for different body shapes would all make a big difference.” Kara’s wish list is similar: “Quick-drying fabrics, materials that don’t hold onto hair, comfortable fits and styles that flatter different body shapes would all be really useful.” If there’s one gap everyone agrees on, it’s summer. “This summer I had to compromise on being hot just to be hair free,” Dione admits. “I would like to see someone bring out something that is more breathable without losing the hair resistance.” Emma goes further: “Salons can get incredibly warm, so this needs to be taken into account much more when designing grooming clothing. I have seen a couple of suppliers offering sleeveless or vest-style tunics, but the designs haven’t really changed—they all seem very similar and quite generic. I’d love to see more modern and stylish summer options.” It’s an area Kevin says Jim Jump is focused on: “We see the biggest opportunities in fabric technology rather than fashion. Developing lighter, more breathable, hair-resistant materials that improve comfort without compromising durability will continue to be a key focus.” Perhaps the best measure of great workwear is barely noticing it at all. As Kevin puts it: “The best workwear isn’t something you notice during the day. It simply allows you to get on with doing what you do best.” Or, in Leanne’s words: “Professional workwear shouldn’t simply be functional. It should make you feel proud to wear it.”

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BUSINESS

The Over-Groomed Cat

Award-winning feline grooming specialist Katie Gwilt returns with her monthly column. This month, she turns to the other end of the spectrum: cats who are groomed too much, and why knowing when to stop matters as much as what you remove.

s a cat groomer, I spend a lot of time talking about cats who haven’t been groomed enough: cats with matting, compacted coats and shedding. Some clients believe cats completely take care of themselves. But what about the other end of the spectrum: cats who are groomed too much? I recently got a new de-shedding brush from America, and it does a great job, almost too good a job! It is amazing at removing shed undercoat, but I quickly realised I need to pick a stopping point. The aim of cat grooming isn’t to see how much hair we can remove, but

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to help keep the cat comfortable and their coat at its best, which is not always the same thing.

What Happens If We OverGroom a Cat?

Over-grooming can mean over-brushing because fur is still coming loose, using tools that cut or pull out healthy coat rather than working through loose, dead fur and tangles, using too much pressure, or bathing cats more often than they need. Cats can end up with thinned coats, broken hairs, bald areas or irritated skin. Bathing too frequently, particularly with @totalgroomingmagazineuk

unsuitable products, can strip the natural oils (sebum) that support the skin barrier, leaving skin dry, flaky or irritated and the coat brittle. There is also the emotional cost to the cat. Even gentle handling can become unpleasant if it carries on too long.

The Tail Trap

I have seen a few cats who have clearly had their tails over-brushed. You notice it more with breeds with big, majestic tails like Norwegian Forest Cats, Siberians and Maine Coons. Fur keeps appearing in the brush or comb, so it’s tempting to think there is still loose fur. Eventually,

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BUSINESS though, all you are doing is thinning a healthy tail, which can take a long time to regrow to its luxuriant fullness. Look at what you are brushing rather than the pile of fur you are removing. It isn’t about the amount you remove but what is most comfortable and suitable for that specific cat.

Know What Your Tools Actually Do

A brush doesn’t know when the groom is finished; that’s our job as cat groomers. Learn how your grooming tools work. Few are universally good or bad. Some glide through the fur and collect loose coat, while others cut or have sharp areas. What happens if you use a tool twice on one area versus ten times? Highly effective tools require more judgement, not less. Different cats and coats require different tools, so don’t always rely on the same ones.

Don’t Groom for the Pile of Fur Removed

A couple of recent students have focused on this. Social media can make enormous piles of removed fur look impressive, and clients and students can feel they have achieved more when the brush is completely full. More removed fur doesn’t automatically equal a better groom. You are aiming for the comb to pass smoothly through the coat, tangles and problem areas removed, and a healthylooking coat left. Also check how the skin looks and how the cat is responding. If the cat is stressed, you may need to stop earlier than you would like. Sometimes stopping five minutes earlier is better for the cat and your long-term relationship.

Guiding Clients About When to Stop Grooming

Clients have great intentions and will listen to your advice. Rather than simply telling them to brush their cat every day, give them a purpose, not just a frequency. Show them the correct tools and how to use them. Explain which areas need particular attention and how the fur and skin should ideally look. Educate them on when to stop and how to approach sensitive areas. This won’t take away your work, but

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will make it easier to work with the cat and client and build trust with both.

Groom With a Purpose

Just because you have allotted a certain amount of time doesn’t mean you must keep brushing until the last minute. Stop at the point where continuing has no meaningful benefit. Knowing when enough is enough applies to the coat as much as to a cat’s emotional state. @totalgroomingmagazineuk

Before picking up any tool, ask yourself why you are using it and what you want to achieve. While using it, check whether it is achieving that purpose. Stop once it has. Good grooming is about knowing what to remove, but just as importantly, what to leave behind. It is about whether we have improved that individual cat’s comfort and coat without causing unnecessary physical or emotional cost.

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