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NOVEMBER 2023
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Contents
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ello readers, welcome back to another issue of TGM! Can you all believe it’s November already? I certainly can’t! For this issue, we’re looking at apprenticeships. Here, you’ll find out all about why it’s so important to research the best for your education. We’re also looking into technology and even the beginning of the December festive season! It’s come around so quickly, and I hope that you enjoy what we’ve got to offer! From myself, and everyone here at TGM, we hope you have a fantastic rest of your month and we’ll see you for the next issue!
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NOVEMBER 2023
On the cover: Double K Industries doublekindustries.com/
Editor Connor Jenkins connor@tgmpublishing.co.uk Commercial Director Mike Smith mike@tgmpublishing.co.uk 01795 509110
Editor
In this issue: 19
Design and Production Grant Waters, James Taylor 01795 509108
Apprenticeships: The latest on education within the apprenticeships sector.
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Technology Round-Up: Our recap of 2023’s tech.
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Rachel Bean Monthly: The latest from Rachel Bean.
Credit Facilities Manager Gwen Lee creditcontrol@cimltd.co.uk 01795 509103
Groomers of the Month: All aboard the Waggy Wagon!
Digital & Web Developer Matt Coppard
Festive Planning: Learn the best info for you and your clients’ festive season.
Managing Director John Denning
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Groomers Around the World: Our latest international favourites!
@TotalGrooming
© 2023 TGM Publishing Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to TGM Publishing Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.
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INDUSTRY UPDATE
Pets improve mental health
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4% of remote workers say pets get them to go outdoors at least once during the working day. Data reveals pets have a significantly positive impact on remote and hybrid workers’ mental and physical health, with roughly 91% saying that caring for pets has improved their remote working experience. New survey results show the benefits pets offer for home-workers are irreplaceable: two-thirds (65%) of respondents say they wouldn’t even consider a new role that didn’t offer a hybrid or remote working option! TrustedHousesitters conducted a comprehensive survey of over 2,000 users to learn more about pets’ role in the remote working experience. The survey reveals that pets positively impact remote workers, particularly in three key areas: work-related stress, work-life balance, and healthy habits. 91% agree that working in the
A woman working at a laptop with a dog in her lap (Shutterstock)
company of animals reduces feelings of work-related stress, while half say pets reduce feelings of loneliness while working remotely. 44% say pets benefit their remote working experience by encouraging them to stick to a routine. Additionally, two-thirds (66%) say working alongside pets helps their mental health by getting them outdoors.
Angela Laws, Head of Community at TrustedHousesitters, commented: “This research proves that when it comes to improving the mental health of remote workers, pets are the perfect partners. They provide companionship and help facilitate a much-needed balance between virtual work and life. Visit TrustedHousesitters for a full breakdown of the survey.
Mr Bug recognized by PetQuip
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mass the size of France. The ‘big vision’ of eco-efficient vertical farming had sat in Conal’s head ever since he returned to his Devon roots back in 2020. But, thanks to a beer-fuelled strategy meeting with great friend Paul Walton in their local pub, the UK’s 1st rural mealworm farm became a reality; helped in no small part by a generous, government-backed Innovate grant enabled him to establish a leading edge, vertically stacked mealworm farm operation. Vertically-stacked insect farms require significantly less land (1/10th) and less water (1/4th) than a traditional cattle farm and have a significant reduced impact on the wider environment (10th). Mrbug.co.uk
r Bug maintained its sustainable momentum in October by winning Pet Quip Gold in the Blue Riband Green & Organic category, an industry award that further underpins Mr Bug’s staunch commitment to eco-friendly farming practices and the wider circular economy. ‘Awards are an unrivalled means for smaller start-ups like Mr Bug to explain to the wider pet food fraternity what we’re up to and having already secured Nourish Good (ingredient integrity), A Blue Patch rosette + a Global Good gong (sustainable thinking) PLUS a Good Shopping Ethical accreditation. The environmental impact of total pet food production already equates to the total environmental impact of a land
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NEWS
4 Millionth Pet Journey Over 280,000 pets have travelled in 2023 so far!
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e are a nation of dog lovers, and many of us might be thinking about travelling abroad with our furry friends. Le Shuttle has been carrying pets since the Pet Travel Scheme launched in 2000, and on September 26th 2023 celebrates the 4 millionth pet journey. Guillaume Rault, Director of Operations at LeShuttle, personally visited the Folkestone terminal on 26th September to welcome the 4 millionth pet, “I am thrilled to welcome our 4 millionth pet traveller. This milestone underscores our commitment to providing safe and convenient transport for pets, further enhancing the overall LeShuttle experience for our customers.”
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The pet in question was an adorable 7-month-old black labrador called Spencer. His family are regular LeShuttle customers and have travelled with previous dogs, although this was Spencer’s first crossing to visit family in Holland and Spain. This comes on top of a bumper year so far for pet travel, with 254,000 pet journeys from January to August 2023, up 1.5% on the same time period of the previous best year (2022). LeShuttle understands the importance of travelling with your beloved companion and enables you to all remain together in your car for the short 35-minute crossing from Folkestone to Calais. Pet receptions are available in both Folkestone and Calais to allow a @totalgroomingmagazineuk
hassle-free 24-hour pet check-in service and any additional assistance you may need before you em-bark on your journey across the channel. Dedicated facilities include exercise areas with artificial grass and complimentary poop bags. Survey results: LeShuttle customers who travel with pets A recent survey of existing LeShuttle customers who have travelled with a pet in the last 2 years found that 94% do so at least once a year, and 63% more than once. The most popular destination to travel with a pet is France (79%) followed by Spain, Italy and Germany. Many customers said that they choose LeShuttle over ferry travel for the ability
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NEWS to stay with their pet throughout the journey, making it less stressful. Another key reason is that the journey is by far the quickest method to get to mainland Europe. LeShuttle’s Top Tips for Travelling with your Pet: • Ensure your pet’s vaccinations are up-to-date before you book your holiday - don’t leave it until the last minute. • The EU Pet Passport, issued in Great Britain, this will no longer be valid for travel to the EU and you will be required to obtain an Animal Health Certificate (AHC) • If you have a long journey ahead of you, give your pet a light meal before you go and remember to pack small snacks for them (and the family). • Plan to make plenty of stops along the way. • Pack additional items like spare collars, leads, beds, as well as toilet bags and of course plenty of water. It’s thirsty work going on holiday. • Be aware there are more biting insects abroad than we have in the UK. Ask your vet how you can take preventative steps for your pet. • Print out instructions for the vet in the language of the country you are returning from. Pets can travel on LeShuttle for just £22 per pet each way, which is applicable for dogs, cats & ferrets; DEFRA Pet Travel Documentation required. Registered Guide and Assistance Dogs travel free. Pet rabbits (along with rodents, birds, invertebrates, amphibians and reptiles) are also welcome onboard providing your vet has completed the relevant Veterinary Certificate. Eurotunnel’s Pet Checklist details all of the requirements specific to the species. Book your trip with LeShuttle from as little as: • £90 per vehicle (up to 9 passengers) each way for a Short Stay Saver ticket (valid for 5 calendar days) • £112 per vehicle (up to 9 passengers) for a Standard ticket (for any duration). One way • £269 per vehicle (up to 9 passengers) for a Flexiplus ticket, turn up any time and get on the next available train, and access to the club lounge (for any duration). One way • Take your pet from just £22 each way For more information please visit www.leshuttle.com
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Image by Tadeusz Lakota on Unsplash
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NEWS
Petstar
Petstar Limited unveils its new platform for its dog grooming and pet software, ShakeYourTail.
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n Innovative B2B Solution, Elevating Pet Sector Services with Advanced Online Scheduling and CRM Services ShakeYourTail is a redesigned state-ofthe-art online scheduling service aimed primarily at dog grooming businesses, dog walkers and doggy daycare centres. It offers a friendly user interface that makes it easy to manage poodle parlours and other pet businesses. Today its creator, Petstar Limited, is pleased to announce a variety of brand new features to further enhance the user experience. Here are some of ShakeYourTail’s new and upcoming benefits: • NEW! Payments & Deposits: Clients can take deposits and process payments online or over the phone swiftly and securely, enabling smooth financial transactions, enhancing the ease of doing business and improving client satisfaction. • NEW! Multi-site Management: This is key for businesses operating in multiple locations. It allows clients to manage various sites, staff and appointments under a single login and using a consolidated view. Operations are quick, easy and seamless. • NEW! Enterprise Business Support: Our brand new pricing plan unlocks all our new features, providing our best possible service and maximum SMS and campaign credits. • COMING SOON! Online Booking: Currently under development, online booking promises a smoother, more efficient booking experience for pet businesses and their clients. And here’s a reminder of some of the benefits ShakeYourTail users are already enjoying: • Customer Registration: This service allows customers to register online, capturing all their essential contact and pet details in one place. A quick and efficient registration process enriches the client database and facilitates client management. • No-Shows: ShakeYourTail provides reminders about client performance, helping clients make well-informed
booking decisions. This feature optimises appointment scheduling and minimises downtime, leading to increased productivity and revenue. • Marketing Materials: Users can make use of ShakeYourTail’s targeted client email and SMS campaigns to create
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weekly newsletters, special offers or anything else they wish to share with their cherished customers. • Simplified Contracts: Users can create and send electronic contracts for their clients to view and sign online, reducing paperwork and streamlining
NEWS
administrative processes. This allows for more time to be spent on delivering quality services. • Schedule: ShakeYourTail’s powerful and user-friendly scheduling tool optimises the booking experience. Users can easily book appointments for team members and view a colour-coded schedule at a glance. This feature allows businesses to streamline appointment management, boosting productivity and ironing out time-consuming scheduling conflicts. • Clients & Pets: The tool makes managing clients and pets a breeze. Users can effortlessly record client details and view appointment histories, breeds, photos, medical notes and even vet contacts. This enhanced service enables a personalised service which in turn boosts client loyalty and strengthens relationships. • Reports: This feature allows users to generate and export detailed reports on client details, appointments, marketing strategies, no-shows and additional services. Users can maintain transparent and comprehensive records, enhancing overall operational efficiency. Ensuring Client Management is a Walk in the Park for SMEs Far from being just another dog grooming software, ShakeYourTail is a
comprehensive solution that serves as a pivotal tool for businesses looking to optimise their services in the pet salon and poodle parlour segments. It helps with efficient scheduling, thereby allowing businesses to focus more on providing excellent service to their furry clients and their owners. Jo Wallace, owner at Terrington Trails Dog & Cat Grooming Salon said, “ShakeYourTail has been really helpful in our appointment planning. The service works for us and the Petstar team are always open to listening to adaptations and available for support. We have been very pleased with the product and the support.” Transformative Features and a UserFriendly Interface Tailored for All-Sized Businesses ShakeYourTail’s features have been meticulously updated to cater to the needs of small to enterprise-sized businesses within the pet sector, providing a streamlined experience and fostering the growth of pet businesses. We recently showcased the updated software at a trade show, where it received an overwhelming response for its innovative approach and user-friendly application in the pet grooming and dog salon industry.
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“Our redevelopment of ShakeYourTail over the past three years has been meticulous and thoughtful, ensuring we bring forth a product that not only meets but exceeds the needs of our clients in the pet sector,” said David Woods, CEO of Petstar Limited. Petstar Limited is a renowned name in providing superior SaaS solutions, with a focus on enhancing service quality and operational efficiency in the pet sector. With the redevelopment of ShakeYourTail, Petstar Limited is setting new benchmarks in providing unparalleled solutions in the realm of dog grooming and client management, ensuring businesses in the pet sector can thrive and provide exceptional services. To learn more about ShakeYourTail, or to experience the revolutionary features of this state-of-the-art dog grooming and pet software, please visit: www.shakeyourtail.com/ Try for free for 30 days.
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HYDRA
Reference Groomer Tiffiny Leenderts is a dog groomer and the owner of Brite Barks. Starting grooming in 2012, Tiff shares her story and tell us a little about her newly appointed role of being a Hydra Reference Groomer.
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iff tells us her story: “I started my grooming career in 2012, straight after leaving school. I did an intense 10-week grooming course, and set up my grooming business when I was 16 from a shed in my mum and dad’s garden. “I worked in there for five years and, in 2018, I signed a lease on a shop with my sister who is a hairdresser. We then had a lot of work done on the shop to make it two separate shops but under one roof. So, we have a hair salon at the front and dog groomers at the other end, all completely separate but you can have your hair done and your dog groomed at the same time!
“I started dog grooming competitions in 2014 and ever since, have been addicted! I have competed with many breeds such as labradoodles, Lhasa, Mini Schnauzers, Mini and Standard Poodles! I placed many times getting to champion level in handstrip terrier, mini and toy poodle and crossbreed class. “Becoming a Hydra groomer has had huge benefits for myself and my business, it has given me a huge boost and has really helped get my name out there in this industry. I have met so many people from all over the world who have now become my friends, since being a Hydra reference groomer, I have done many seminars, demos and 1-1s
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demonstrating Miniature schnauzer grooming, which is a huge passion of mine. “For dog groomers all over the country and educating groomers about the importance of good quality products (Hydra) how they will benefit from using them and help with their everyday grooming, to being able to do seminars has always been a dream of mine. “So, I am extremely grateful to Hydra for making this dream become a reality. I have also learnt a lot since being on this journey, You never stop learning in this industry! Since becoming a Hydra Reference Groomer, it has also taken me to some
HYDRA great places! I was lucky enough to go to Zoomark in Bologna, Italy, one of the largest pet care and pet food exhibitions. “It was a great experience and I had the pleasure of meeting the owners of Hydra (Pet Society) Marly and Luciano. Whilst we were there, Marly and her team promoted me to Hydra Reference Groomer, which was an amazing experience. Something I’ll treasure forever. “I then went to Groomania in Belgium this year which was my first time competing abroad! I had the chance to work on the Transgroom stand with Hydra on the Sunday, another amazing experience meeting more groomers from all over the world. I was also lucky enough to meet and work alongside William Galharde, an incredible dog groomer and beautiful person. We have more exciting trips planned for the future, which I am super excited about. Watch this space! “I say it all the time, but it really is an honour to work with Hydra. My career has gone from strength to strength since being on this journey and I have met some incredible people in this industry, I will forever be grateful to them and Redcape for making my dreams become a reality.” Finished Tiff. Jeremy Stamper, Director of Sales and Marketing for Hydra, commented the following: “We are very excited to have Tiffiny join our global team as a Hydra Reference Groomer. We created the Hydra Reference Groomer program as a way to uplift and celebrate industry professionals that we feel embody a point of reference for technical skill, professionalism and passion for growth and innovation in the pet grooming industry. “Tiffiny is a wonderful example of all of these characteristics, and we are so happy to have her as a part of our global team.” Simon Cheung, one of the directors of Redcape, shares his thoughts on Hydra Reference groomers: “Since introducing Hydra to the UK some five years ago, we have established Hydra as an outstanding quality product at a very reasonable price. “When searching for our Hydra Reference groomer, we felt it was important to maintain the core values and culture of Hydra to be part of the Hydra family, we felt Tiffiny ticked all the
boxes and she very quickly advanced from Hydra Groomer to the elite Hydra Reference groomer position, we are proud she is now part of the Hydra International team of exceptional
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groomers who share their knowledge with each other to support other groomers.” Follow Tiffiny on Instagram at @ Tiffinyleenderts_hydragroomer
Apprenticeships The latest info on apprenticeships within the dog grooming industry. Photo by Alexander Grey on Unsplash.
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APPRENTICESHIPS
The Impact of Apprenticeships
The dog grooming industry is more than just a profession; it’s a labour of love for those who have a passion for our furry friends. While many people aspire to become professional dog groomers, it’s not a career that one can jump into without proper training and experience. This is where apprenticeships in the dog grooming industry play a crucial role.
Image by Aleksandr Tarlõkov from Pixabay
Professional Training and Skill Development
Dog grooming is a skilled trade that requires in-depth knowledge of various dog breeds, their specific grooming requirements, and the handling techniques to ensure the safety and comfort of the dogs. Apprenticeships offer hands-on training opportunities where aspiring groomers can work alongside experienced professionals. This allows them to acquire practical skills, learn the art of grooming, and gain a better understanding of different dog breeds and their unique needs. By working in real grooming settings, apprentices can observe and participate in grooming sessions, master the use of
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grooming tools, and learn the intricacies of bathing, drying, brushing, and styling. This immersive learning experience is invaluable for developing the expertise required to excel in the dog grooming industry.
Building Confidence and Efficiency
Apprenticeships are not just about acquiring knowledge; they also help build confidence in novice groomers. The mentor-apprentice relationship allows for continuous guidance, feedback, and correction of techniques. This constructive criticism and encouragement foster the development of efficient and effective grooming skills. @totalgroomingmagazineuk
As apprentices gain experience and learn to handle dogs of all temperaments, they become more adept at managing different situations and responding to the specific needs of each dog. Groomers who have completed apprenticeships are wellprepared to work independently, ensuring the safety and comfort of the dogs while delivering quality grooming services.
Industry-Specific Knowledge
The dog grooming industry is dynamic and ever-evolving. New grooming techniques, tools, and products are constantly being introduced. Through
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APPRENTICESHIPS
Image by Aleksandr Tarlõkov from Pixabay
apprenticeships, aspiring groomers are exposed to the latest industry trends and innovations. They learn about the best practices, grooming standards, and health and safety regulations, which are essential for maintaining the well-being of both the groomer and the dog. Apprenticeships offer a unique opportunity to stay updated with the latest industry knowledge, ensuring that groomers are well-equipped to provide high-quality and up-to-date services to their clients.
Animal Welfare and Ethical Practices
Dog grooming is not just about technical skills; it also involves interacting with clients, understanding their expectations, and building trust. Apprenticeships help groomers develop essential business skills, such as appointment scheduling, record-keeping, and financial management. Moreover, they gain valuable experience in handling customer relations, which is critical for building a loyal client base. Effective communication with dog owners is essential for understanding their preferences and providing personalised grooming services. By working closely with experienced groomers during their apprenticeship, novices learn the art of customer service and how to create a positive and professional grooming experience for clients and their pets.
One of the most significant advantages of apprenticeships in the dog grooming industry is the focus on animal welfare and ethical practices. Apprentices are taught how to handle dogs with care, patience, and respect, ensuring their safety and comfort throughout the grooming process. This approach not only benefits the dogs but also contributes to the overall reputation of the grooming salon. Apprentices are also educated on the importance of proper sanitation, equipment maintenance, and the prevention of cross-contamination. These practices are crucial in maintaining a clean and safe environment for the dogs, groomers, and clients. Overall, apprenticeships are a cornerstone of the dog grooming industry, providing the necessary training, skills, and knowledge that aspiring groomers need to succeed. Through hands-on experience, apprentices can develop their grooming skills, build confidence, and stay updated with industry standards and innovations. Moreover, they learn essential business and customer service skills, ensuring they can provide high-quality services while maintaining animal welfare and ethical practices. For those interested in pursuing a dog grooming apprenticeship, there
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Business Skills and Customer Relations
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are several ways to find out more information. Here are some steps to get started: Contact Local Grooming Salons: Reach out to dog grooming salons in your area and inquire about apprenticeship opportunities. Many experienced groomers are open to taking on apprentices and can provide guidance on how to get started. Online Resources: Visit websites and forums dedicated to dog grooming to find information about apprenticeships, including tips on finding mentors and what to expect during the apprenticeship. Network with Groomers: Attend grooming-related events, seminars, and conferences to connect with experienced groomers who may be willing to mentor or provide apprenticeship opportunities. Apprenticeships in the dog grooming industry are a vital step towards becoming a skilled and responsible groomer. They offer the chance to learn from experienced professionals, develop grooming techniques, and gain valuable insights into the industry. For those interested in starting a career in dog grooming, reaching out to local grooming salons, exploring online resources, connecting with industry associations, and attending grooming events are excellent ways to find out more about apprenticeship opportunities and kickstart a fulfilling and rewarding career in this pawsitively wonderful field!
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Technology As the end of 2023 draws near, we’re looking at the year’s technology info! Photo by benjamin lehman on Unsplash.
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TECHNOLOGY
Grooming tech
In recent years, the dog grooming industry has undergone a remarkable transformation, thanks to advances in technology. As we move further into the 21st century, the importance of dog grooming technology in the industry cannot be overstated. These advancements have not only improved the grooming process but also elevated the safety, efficiency, and overall experience for our furry friends.
Image by Aleksandr Tarlõkova from Pixabay
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he dog grooming industry, once reliant on basic tools and manual techniques, has rapidly embraced technology to enhance every aspect of the grooming process. Today, grooming salons are equipped with cutting-edge devices and software that have revolutionized the way groomers work. From innovative clippers to intelligent drying systems, technology is becoming an indispensable part of this industry. One of the most significant improvements in dog grooming technology over the past year is the development of precision grooming
tools. Modern clippers and shears come with adjustable settings, ensuring groomers can achieve precise cuts for various coat types and styles. These tools not only enhance the quality of the groom but also contribute to the comfort of the dog, as they can work more efficiently and with fewer mistakes. The introduction of smarter dryers has been a game-changer in the grooming industry. You can adjust the temperature and airflow according to the dog’s needs, preventing overheating and reducing stress. Moreover, they are quieter, which helps create a more soothing environment for the dogs. This
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technology has made drying time shorter and safer, resulting in happier and healthier pets. Grooming salons have also adopted advanced software to manage appointments, track client information, and even offer reminders for pet owners. Such software helps streamline salon operations, reducing errors and improving customer service. It allows groomers to have a better understanding of each dog’s history and specific needs, making the grooming process more personalized. Technology has not only improved the grooming process but also the way pet
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TECHNOLOGY owners interact with grooming services. Online booking platforms make it easier for clients to schedule appointments at their convenience, while review websites help them choose a reputable groomer. This increased accessibility to information benefits both groomers and pet owners, ensuring a higher level of professionalism and transparency in the industry. Ensuring the safety and well-being of the dogs in their care is a top priority for professional groomers. Over the past year, safety features in grooming equipment have become more sophisticated. Tools are designed with sensors that can detect potential hazards and automatically shut off to prevent accidents. These safety features give pet owners peace of mind, knowing their beloved pets are in good hands. The dog grooming industry has seen remarkable advancements in technology since last year. Innovations continue to emerge, transforming the industry in exciting ways. Here are some notable improvements. We’ve even seen some courses testing out VR, hosting “inperson” classes in a virtual world! As such, groomers can now enhance their skills and knowledge through VR dog grooming training programs. These simulations provide practice in a riskfree environment, improving groomer confidence and competence. There are even apps that can monitor a pet’s health and well-being, which are becoming more sophisticated. We might see apps that can track a dog’s vital signs and provide reminders for grooming appointments and other care needs. This will not only aid pet owners but also helps groomers provide the best care possible. As we look to the future, the potential for further advancements in dog grooming technology is truly exciting. The industry is constantly evolving, and we can anticipate even more innovations in the coming year. We may see the emergence of AIpowered robotic groomers, reducing the physical demands on groomers and enhancing the precision of grooming. Additionally, the integration of wearable technology for dogs may provide real-time data on a pet’s health and grooming needs, further personalizing the grooming experience. Overall, the importance of dog grooming technology in the
industry cannot be overstated. The advancements over the past year have improved grooming precision, safety, and the overall experience for both groomers and pet owners. The future of dog grooming technology holds promise for even more remarkable innovations. We can’t
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Image by @yura.fresh on Instagram
Image by Angel from Pixabay
help but feel excited about what the next year will bring to this dynamic and ever-evolving industry. As technology continues to enhance the bond between humans and their furry companions, our four-legged friends are in for a treat in the years to come.
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TECHNOLOGY - ESSENTIAL FIVE
Tech, tools and tips Effective dog grooming technology can significantly enhance the efficiency and quality of services in a dog grooming business. Here are five of the best pieces of dog grooming technology and why they are important to any dog groomer or business owner.
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nvesting in the following technologies can help your dog grooming business provide better services, improve efficiency, and ultimately lead to increased customer satisfaction and business growth. It’s important to choose technologies that align with the specific needs of your business and clientele.
1) Grooming Tables and Tubs with Adjustable Heights:
These tables and tubs make it easier to groom dogs of various sizes. Adjustable heights reduce the strain on groomers’ backs, promoting comfort and safety. Grooming tables with built-in harnesses can help to keep dogs securely in place. This can do wonders for your staff, too, as you won’t find that you’re bending down nearly as much. This doubles as a bonus to not only the animals but you, too!
2) Clipper Blade and Scissor Sharpeners:
Keeping blades and scissors sharp is essential for achieving clean, safe cuts. Dull tools can pull hair or cause injuries. Sharpeners extend the lifespan of grooming equipment and maintain grooming quality, so invest wisely! There are also a range of companies that can take care of this for you, so do some research to find the best ones for you!
3) Digital Record-Keeping and Appointment Software:
Image by Priscilla Du Preez on Unsplash
of technology, grooming businesses can also consider advanced options like specific apps from your phone, where clients can pay with a credit card and could even include late fees or cancellation fees, which we cover in our next step…
Modern grooming businesses benefit from digital record-keeping and appointment-scheduling software. These tools help manage appointments, client information, and pet history efficiently. They also enable reminders, which improve customer satisfaction and loyalty. In addition to these essential pieces
4) Grooming Software with Online Booking and Payment Processing:
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These features enhance customer convenience by allowing them to book appointments online and make
payments electronically, streamlining the booking and payment process for both clients and the grooming business.
5) High-Quality Clippers and Trimmers
Lastly, you can’t go wrong with a great set of clippers and trimmers! These are, naturally, essential for cutting and shaping a dog’s fur. High-quality tools are crucial to achieve clean and precise cuts without causing discomfort to the dog. They save time and provide professional results.
, f f a t s r u o Protecyotuyr salon with equip ille muzzles Baskerv ®
of the groomers will be bitten at least once in their professional life?*
What groomers say about us
Why choose
I love Baskerville muzzles. They are comfortable, the dog is able to breathe, drink, bark freely. I have found Baskerville muzzles very effective. Source: Baskerville x Total Grooming survey December 2022
Respect the dog’s welfare: they can pant, drink and take treats easily.
Advanced bite protection
Easily adjustable & suitable for most dogs
For more information on the Baskerville Muzzle range and muzzle tips and advice please visit companyofanimals.com Find us
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RACHEL BEAN MONTHLY
Trauma
Rachel Bean catches us up on the latest info, as well as provides some information on trauma and fireworks around canines.
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t’s been a busy old month, as I was invited to Cyprus to teach lifesaving skills to animal charities and pet parents. The trip was a real eye-opener, and I went to Nicosia to teach a sold-out canine first aid course at the Dog Coach Cyprus facility. The course, was the same as what I teach in the UK, is designed to give learners the skills they need to react quickly and calmly in a crisis, which can range from a cut paw to a cardiac arrest. Because my usual stunt dog Chilli could not travel, I was ably assisted on the day by adorable Rico, who helped me demonstrate some of the lifesaving techniques. A big shout out to Rico, who stood in for Chilli on the day. Chilli usually helps me demonstrate some of the techniques so it was like losing an arm or leg not having her with me, but Rico was an eager and comical stand-in.
The Cyprus trip was wonderful and it was amazing to share my skills with people in a different country.
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Everyone was so keen to learn. Just like here, Cyprus has plenty of dog lovers and pet parents, and everyone wanted
Tired of the Barking? Find Your Zen with Reiki! Do you love grooming but find the anxious dogs drain your energy? Reiki for Dog Groomers can help! This comprehensive Home Learning course teaches you how to use Reiki energy healing to calm dogs and create a peaceful grooming environment. • Discover hands-on techniques to soothe dogs before and during grooming services, making your job easier! • Reiki can help transform your salon into an oasis of tranquility! • Re-energize yourself between appointments. No more feeling drained at the end of the day! • A deeper connection with the dogs in your care. Learn Reiki from expert teacher Rob Fellows and unlock your natural healing abilities… and make each day a little more...aahhh.
Enroll today at www.robfellowsreiki.com/reiki-for-dog-groomers Any questions? Contact rob@robfellowsreiki.com
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RACHEL BEAN MONTHLY
to do the best they could for their pup. Now that I am back in the UK, I am back out on the road delivering the iPET Network qualification in canine first aid, as well as sessions for pet parents who do not need a qualification but want to learn more. The more people that know these skills the better, as you never know what is around the corner. Some of the people who have taken my courses have gone on to save their own pets’ lives or the life of someone else’s pet. It’s really important stuff. My tip this month is actually a surprising warning, as many of us would not even consider taking our dog to a fireworks display. But in my practice as a Qualified Veterinary Nurse, I have seen an increasing number of traumatised dogs, who display behavioural issues not dissimilar to PTSD. This could be down to exposure to environments that have traumatised the dog, and I have to say that even if your dog appears calm at noisy events such as fireworks displays, it does not mean that
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they are having fun. Many dog owners prepare for fireworks season and work to desensitise their dog, but for some owners, the dog does not appear to be scared at all, so they carry on with their regular routine. For some, this even includes taking their pet along to fireworks displays. However, just because your dog appears calm, it does not mean they are not afraid, dogs are people pleasers, and they might be suppressing their fear to be part of their pack. My advice would be to avoid fireworks displays altogether with any dog, no matter how calm they appear, as it could lead to behavioural issues in the future. Welcoming a dog into your life is the best thing in the world, but we need to remember that our dogs do not think like we do. It is our responsibility as pet parents to recognise the signs, and avoid any potentially triggering scenarios, dogs don’t enjoy the same things that we do. To find out more about Rachel Bean go to www.rachelbean.co.uk
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PRODUCTS
Simpsons
Mastercut offer a great range of detachable blades in both standard and wide versions. Guaranteed to improve the cutting performance of your clipper, thanks to precision grinding and more cutting edges than rival brands. Mastercut blades are designed to fit all popular Andis, Heiniger and Oster clippers, enabling you to switch brands without having to question their compatibility. The ‘superwide’ blades and comb attachments have revolutionised the way salons work, speeding up clipping times and improve work efficiency. If you’ve yet to discover this award-winning brand, you can find out more information by visiting: www.mastercut.pro
Heiniger AG
Milly’s
Milly’s are excited to announce the launch of their new Performance Collection! Since 2017, Milly’s have been creating ethical and plant-based grooming products, which are praised by professionals around the UK and EU. Following six months of development, these four new product lines are proudly free from sulphates, parabens, and nasty chemicals. Tried and tested in some of the UK’s busiest grooming salons, schools, and franchises – these new shampoos strive to offer incredible value for money whilst providing unrivalled results. Get in touch at www.millys.co.uk and 01384 465297 RRP: £16.99 1L | £49.99 5L
Bob Martin Clear Plus Spray
Unlike many other flea sprays, Bob Martin Clear Plus not only kill fleas and larvae, but it also contains an Insect Growth regulator (IGR) to prevent flea eggs from hatching. This award-winning fast-acting spray is the best-selling brand in the UK, trusted by pet owners and groomers to eradicate flea infestations for good. Discover more about how to keep your pet, home or salon flea free, tick free and worry free at www. bobmartin.co.uk and don’t forget to follow us to flea-dom on Facebook (@BobMartinUK) and Instagram (@ bobmartinpets). RRP: £11.50
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With Opal, Heiniger AG sets new standards. The new clipper is extremely quiet. It is also impressively powerful and equipped with two speed levels. With 3100 double strokes per minute in fast mode (and 2600 in slow mode), this clipper works smoothly and quickly even through dirty and thick fur and hair. The latest lithium-ion battery technology ensures cordless clipping up to 240 minutes. It takes just one hour for a full battery recharge. Thanks to the built-in battery level indicator, it is always possible to check the remaining battery time. Visit heiniger.com RRP: £332.88
Colin Taylor
The Sassy Long Pin Slicker is everything a groomer would want in a slicker when stretch drying. With more fine pins than most slickers, the Sassy not only gives you the results but also gives you the comfort in your hands which is so important when using a tool throughout many hours of the day. The only negative is it comes in 99% of groomers’ favourite colour, purple. Sassy can be purchased at www.colintaylorproducts.com RRP: £45.00
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MADE IN BRITAIN
GROOMERS OF THE MONTH
Waggy Wagon Sylvie Marks is the owner of Waggy Wagon, a dog grooming salon based in Dulwich, South East London. Sylvie tells us all about her amazing grooming business.
Hi Sylvie! What can you tell me about Waggy Wagon?
Waggy Wagon started out as a Mobile business in 2016. I bought a van and had it converted by Pro Dog Baths. It started out very busy in the first few weeks, and I was able to make lots of new clients very quickly. In 2019 I, sadly, had to sell my van because of ULEZ. I started working from home, and I built a salon in my garden. Although initially I was upset about losing my mobile business, I’m now loving working from home! Luckily most of my clients were local, so they just started coming to me. Following this, I managed to keep most of my long-term clients. My business is built from the love of dogs. I have been a dog lover my whole life but for various reasons, I never had a dog until I turned 40. At the time, I had just lost my longterm job of 16 years as a gallery manager. Sadly, we lost our home, and I had a
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I used to give them away to my clients at Christmas time as presents! small child. Life was very stressful. I don’t actually remember where the idea came from but one week after losing my job, I was signed up for an intensive dog grooming course, and I have never looked back. My only regret is not doing it sooner!
What would you say is your unique selling point?
My unique selling point used to be about concentrating on nervous dogs that have previously been turned away from busy salons. I am very patient with dogs and I work one on one. And, the dogs seem to relax in this environment. I still kept all my @totalgroomingmagazineuk
clients from seven years ago and this is one of the many reasons!
What can you tell me about how you trained to be a dog groomer? I trained with Heidi and Christine Anderton at Absolutely Animals in London. I met a lot of amazing people at that course that I still keep in touch with today. It is the best thing I’ve ever done and, as I said, I should have done it a lot sooner.
GROOMERS OF THE MONTH Do you have any “hidden gems” you’d like to share with our readers?
Because I had a lot of nervous dogs, and I had a diploma in aromatherapy, I started using essential oils during my grooms. Lavender oil in my burner, to keep dogs calm. Patchouli oil mixed in with the shampoo, to help with keeping bugs at bay. That led to me making certain products, such as an anti-anxiety spray, a canine shampoo bar and paw balm etc. I used to give them away to my clients at Christmas time as presents! After a while, they started asking me for it, so I decided to start making them in small batches for retail, hence my secondary business Waggy Essentials was born. It’s a range of natural products for dogs.
What advice would you give to other dog groomers who are just starting out in the industry? Be patient with your clients, four and two-legged. Be patient with yourself, too! Don’t rush the grooms, as dogs pick up on your mood and will relax if you are relaxed. And, do as many seminars, training days and further education as you can, to work alongside other, more experienced groomers if you have the opportunity. You learn something new from everyone. Never stop learning!
Are there any general thoughts you’d like to share?
I consider myself super lucky to have found my passion in grooming. Clients trust us with their dogs, who are mostly like family to them. It’s very special, and I never take it for granted. Working with dogs is an absolute passion., and we are all very lucky to make a living out of something we love. Dogs are the best. Visit www.waggywagon.com
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FESTIVE SEASON
Festive season frenzy
The festive season is a time of joy, celebration, and togetherness. It’s also a time when pet owners want their furry family members to look their best. As a dog or cat groomer, this presents a fantastic opportunity to boost your business and provide a valuable service to your clients. To ensure a successful and stress-free festive season, it’s crucial to prepare your grooming business ahead of time. In this article, we’ll explore essential steps you can take to make the most of this bustling season. Image by Karsten Winegeart on Unsplash
Stock Up on Supplies
Before the holiday rush begins, it’s essential to stock up on grooming supplies. Make a checklist of the items you’ll need, including shampoos, conditioners, clippers, scissors, brushes, and any specialized products. Ensure that your equipment is in good working condition and consider purchasing backups for items that are prone to wear and tear. Having a well-stocked inventory will prevent unexpected
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supply shortages that could disrupt your business during this busy period.
familiar with your grooming methods and salon policies.
Expand Your Team
Create Festive Packages
With the increased demand during the festive season, you may need additional help to keep up with appointments. Consider hiring temporary staff or assistants to ensure you can accommodate more clients. Begin the hiring process early to have enough time to train new employees and make them @totalgroomingmagazineuk
To attract more customers, consider creating special festive grooming packages for their pets. These packages can include services like holiday-themed haircuts, seasonal baths, or even pet-safe dye jobs. Offering package deals is a great way to entice clients and set your business apart during this time of year.
FESTIVE SEASON
Image by Karsten Winegeart on Unsplash
Image by Karsten Winegeart on Unsplash
Adjust Your Schedule
The festive season often comes with an increase in grooming appointments. To handle the surge in demand, adjust your grooming schedule accordingly. Open up more slots, extend your working hours, or even work on weekends if possible. This flexibility can help you accommodate more clients and generate additional revenue during this busy season.
Promote Early Booking
To prevent last-minute appointment rushes, encourage your clients to book their grooming sessions well in advance. Send out promotional emails or run social media campaigns to inform them about your festive season packages and the benefits of booking early. Offering incentives, such as discounts or priority scheduling, can motivate clients to secure their appointments ahead of time.
Decorate Your Salon
Create a festive and inviting atmosphere in your salon by decorating it with holiday-themed decor. This will not only get your clients into the holiday spirit but also make your salon more appealing. Simple touches like festive wreaths, holiday-themed pet bandanas, and seasonal scents can help set the mood and make clients feel welcome.
Image by LINLI XU on Unsplash
Set Up a Gift Shop
Consider selling pet-related products or gift items in your salon. Many clients are looking for gifts for their furry friends and pet-loving family members during the festive season. You can stock items such as pet toys, grooming tools, festive collars, or even custom pet apparel. A small gift shop within your salon can boost your revenue and make your business a one-stop shop for pet-related holiday needs.
Offer a Loyalty Program
Implementing a loyalty program can be a great way to retain customers and keep them coming back throughout the year. During the festive season, you can offer double rewards points, special discounts, or free services to loyal clients. This not only shows your appreciation but also encourages repeat business.
Maintain Safety and Hygiene
With an increased number of clients and pets in your salon, it’s essential to maintain strict safety and hygiene standards. Regularly clean and disinfect your equipment, workstations, and common areas to prevent the spread of illness or parasites. Educate your clients about the importance of pet hygiene and the necessity of regular grooming,
especially during the winter months when pets may get dirty more quickly.
Express Gratitude
Don’t forget to express your gratitude to your clients for choosing your grooming services during the festive season. A simple thank-you note, a small holiday treat for their pet, or a personalized message can go a long way in building customer loyalty and goodwill.
Conclusion
The festive season can be a wonderful opportunity for pet groomers to thrive and provide a valuable service to their clients. By preparing your grooming business ahead of time, you can ensure a smooth and successful holiday season. Stock up on supplies, expand your team, create festive packages, and promote early booking to accommodate more clients. Consider offering loyalty programs, setting up a gift shop, and decorating your salon to create a welcoming, holiday-inspired atmosphere. Most importantly, maintain safety and hygiene standards to keep pets healthy and happy. With these preparations, you can make the most of the festive season and keep your grooming business thriving year after year.
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GROOMERS AROUND THE WORLD
Evangaline Gibbs Evangeline “Eva” Gibbs opened Wag N Tails in 2022, a mobile dog grooming business in her LDV van from Swansea.
Hi Eva! What can you tell me about your grooming business?
I started off when I was 17 as I used to take my dogs to Kelly Davis (KD Grooming) with my mum, and they used to come back looking like brand new dogs! I was so fascinated by how different they looked and Minty, my cocker spaniel, would look so short and smell amazing! My mum would always mention me becoming a dog groomer when I was older, and one day, when I left school, I decided to do a course at Bridgwater and Taunton College where I learnt my level 2 and level 3 dog grooming (City & Guilds).
What can you tell me about the evolution of your business from the start until today? My business now has taken a huge amount of grafting, from buying the van to having work done on it and buying all the equipment! I haven’t had anything handed to me, I’ve worked for all of it.
What would you say are the best ways to grow your business? The best way to grow your business is to get it out there on social media and not stop posting your work and how much you enjoy it. Before and after photos are also key! I made my own leaflets and had help from one of my friends and my mum, and we put leaflets and some posters wherever we could! Shops, vets, boards, farm shops etc… Word of mouth is one of the best ways of getting any notice as if you are good at what you do, people do talk, and obviously, if someone’s dog is groomed well, other people locally will notice and ask where they went.
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GROOMERS AROUND THE WORLD
Do you have any “hidden gem”-type secrets for growing your business that you’d like to share with our readers?
My hidden gem secret to growing your business is to be so passionate about it and realize it is not going to be easy. It could go wrong. People knock your confidence and will tell you that you will not succeed, but all you have to do is prove them wrong, and it takes time. I qualified in 2018, and I’ve only had my own business since 2022. You have to believe in yourself and know your expectations!
What differences have you noticed between groomers in Wales and groomers in England? I’d say the dogs still look great once they are groomed in England and in Wales! Also, their barks still sound the same! The only difference is the owners’ or groomers’ accents! [Eva laughs] Both are great, in my opinion, and I can’t think of anything that strikes me as too different!
Any general thoughts you’d like to share with our readers?
After finishing college and doing work experience at KD Grooming, I worked at several dog groomers along the way to get as many extras as possible and, to this day, I am still learning and have so much more to learn about the industry. I was a dog groomer at a kennel and have had quite a few loyal customers from there since, and that was over two years ago. If you would like to follow Eva, you can find her on Facebook at @wagntails2022 and on Instagram at @wag_n_tails2022. @totalgroomingmagazineuk totalgroomingmagazine.co.uk
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CONNECTIONS Animal Talent & Casting Agency Urban Paws UK Urban Paws UK are the leading and award-winning animal talent and casting agency. We have a team of knowledgeable and experienced bookers with over 40 year’s experience in the pet industry who work with film producers, TV studios, PR agencies and in-house marketing companies to provide the perfect animal talent for any media brief. We are always looking for well-groomed pets for media briefs so get in touch today. London: 020 8161 6556 Manchester: 0161 808 1667 E: info@urbanpawsuk.com W: www.urbanpawsuk.com
Natural Pet Treats Monty’s Natural Treats & Wholesale Looking for extra income? Give our Natural Treats, Foods & Supplements a New Brand. Wholesale Products at low prices & Free White Label Services. 5% OFF your first order with Code: TGM23 T: 0203 797 6308 E: trade@montysnaturaltreats.co.uk W: www.montystreats.co.uk
Pet Food Burns Pet Nutrition Founded by veterinary surgeon John Burns in 1993, pioneering pet food brand Burns specialises in using simple, healthy and wholesome ingredients to create award-winning recipes that pets love. T: 0800 0181890 E: sales@burnspet.co.uk W: www.burnspet.co.uk Facebook: burnspet Instagram: @burnset Twitter: @burnspetfood
Grooming Supplies Artero Artero has specialized in dog grooming and hairdressing products since 1909. With 113 years of experience, Artero has become a reference in both the Grooming and the Hairdressing worlds, Artero is now present in over 72 countries all over the world. W: www.artero.co.uk/dog-grooming Facebook: artero.grooming.uk Instagram: @artero.grooming.uk Petcetera Petcetera have been supplying the nation’s professional dog people with new and innovative products for over 50 years! We pride ourselves on being a one-stopshop for all your pet, showing, grooming & breeding requirements. Request your FREE catalogue today! T: 01948 668100 E: info@petcetera.co.uk W: www.petcetera.co.uk Facebook: petceteraetc Instagram: @petcetera_etc
Raw Feeding Natural Instinct At Natural Instinct, we are all passionate about pets. We believe raw food is the best natural option, feeding as nature intended, free from artificial additives, colours, preservatives and fillers. T: 01276 608500 W: www.naturalinstinct.com Facebook: NIPetfoods Twitter: @NIrawpetfoods Instagram: @naturalinstinctfood
Shampoo
Industry Services Pet Industry Federation Open to all pet businesses in the UK, PIF is the membership association for the pet industry with a wide range of member benefits to support business growth and development. T: 01234 273933 E: info@petfederation.co.uk W: www.petfederation.co.uk Facebook: petindustryfederation Twitter: @PetFedUK Instagram:@petindustryfederation LinkedIn: Pet Industry Federation (PIF)
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For All Dogkind Award-winning grooming and wellbeing range for all skin & coat types. Delivering natural, healthy and healing products that are ethically sourced and luxuriously kind to hounds & humans. (Trade discounts available) T:. 020 7148 0316 E: info@foralldogkind.co.uk W: www.foralldogkind.co.uk Secret Weapon UK Our unrivalled range of top quality dematting products, shampoos and conditioners are suitable for all coat and skin types. Organic and hypoallergenic our ethically sourced products make grooming easier, kinder and faster. Award winning and successfully selling worldwide for 8 years. T: 07923 368137 W: www.secretweaponuk.com Facebook: Secret Weapon UK Instagram: @secretweaponuk
CONNECTIONS Skincare Leucillin Healthy skin makes for a happy pet! Leucillin keeps skin clean and clear tackling irritation, sore, itchy or smelly skin, safe for ears and eyes. T: 0345 548 9800 E: info@leucillin.co.uk W: www.leucillin.co.uk Facebook: leucillin Instagram: @leucillin_skincare
Sharpening Shear Ease Shear Ease specialise in clipper blade sharpening, scissor/instrument sharpening and clipper service & repair blades and scissors sharpened and back in the post in one working day! T: 01407 832 800 E: office@sheareaseltd.com W: www.sheareaseltd.com
Training and Education Capel Manor College Train to become a qualified dog groomer; choose from full and part-time courses with free tuition for 16 to 18 year olds. T: 0303 003 1234 E: study@capel.ac.uk W: www.capel.ac.uk Facebook: capelmanorcollege Twitter: @capelmanor Instagram: @capelmanor Four Paws Groom School Dog and Cat Grooming Training Courses and regulated Qualifications. Our friendly and knowledgeable Tutors will support you every step of the way. Locations in Cheshire, Kent, Herefordshire and Greater Manchester. T: 01606 333765 E: info@fourpawsgroomschool.co.uk W: www.fourpawsgroomschool.co.uk Facebook: fourpawsgroomschool Instagram:@fourpawsgroomschool Haddon Training Established in 1997, Haddon Training are an award-winning training provider specialising in dog grooming, animal care and equine. We offer qualifications which are all supported by our team of expert Trainer-Coaches. T: 01672 519977 E: enquiries@haddontraining.co.uk W: www.haddontraining.co.uk Facebook: HaddonTrainingLtd Instagram: @haddontraining
iPET Network International Awarding Organisation, creating regulated qualifications for the Animal Care and Veterinary Science sector. We aim to improve animal welfare through education, successfully winning awards for our Dog and Cat Grooming qualifications. T: 0800 433 4700 E: info@ipetnetwork.co.uk W: www.ipetnetwork.co.uk Facebook: @ipetnetwork Instagram: @ipetnetwork KD Grooming Studio KD Grooming Studio, a multi-awardwinning pet grooming Studio, delivers flexible C&G/National Pet College & vocational courses. Train with Britain’s Best Groomer, Kelly Davis (BBC) and her highly skilled team. Enrol year round. T: 01963 34110 E: info@kdgroomingstudio.co.uk W: www.kdgroomingstudio.co.uk W: www.kellydavis.uk Facebook: KdGroomingStudio Instagram: @kdgroomingstudio National Pet College Offering City & Guilds dog grooming qualifications via our approved training centres around the UK. Also, Higher Diploma in Dog Grooming, teacher training and short courses including canine first aid. T: 01234 984450 E: info@nationalpetcollege.co.uk W www.nationalpetcollege.co.uk Facebook: nationalpetcollege Instagram: @nationalpetcollege Pet Passion to Profit Pet Passion to Profit is a business training company. We enable grooming businesses to grow their businesses giving greater income, confidence and satisfaction. T: 07969 990086 E: info@petpassiontoprofit.com W: www.petpassiontoprofit.com Facebook: Petpassiontoprofit Instagram: @pet_passion_to_profit1 YouTube: www.youtube.com/ channel/UC5qrF8sc0XQSlgmwzqFBn-g Rob Fellows Reiki Help calm the dogs in your salon and make your job easier too. Easy to learn and simple to do Reiki training courses especially for groomers. Home Learning or Live Training and Qualification Day. E: rob@RobFellowsReiki.com W: RobFellowsReiki.com/reiki-fordog-groomers Facebook: RobFellowsReiki FB group: Reiki for Dog Groomers Instagram: @reikirobfellows Summit Groomer Training Group Summit works with dog grooming training centres delivering quality tuition and City & Guilds qualifications. With centres across the UK there is one near you. See our website for details. T: 01535 661776 E: enquiries@summitgroomer traininggroup.co.uk W: www.summitgroomer traininggroup.co.uk
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Available in a range of four colours
575 Available in: White, Pink, Blue or Purple