3 minute read

Own label opportunities to add kudos and profit

Own Label Range Opportunities

With so many salons adding retail to their offer, the opportunity to develop bespoke ‘own label’ products is proving irresistible to some groomers. Techtron is a company that produces shampoos, conditioners and ear products for pets and for the past six years has developed products for some well known grooming brands.

Own label shampoo or ear cleaner can be produced

Simon Brooks of Techtron explains: “We are market leaders in formulating dog grooming products that have been trialled and tested by expert groomers, ensuring all specifications are met. Manufactured in a state of the art facility accredited to BRC consumer and retail standards.

“Many groomers purchase their dog grooming supplies wholesale. The ability to have own label products can provide an opportunity to make more money through retailing your own grooming range.

“Groomers can use them in salon and also upsell the personalised dog grooming salon supplies to customers. We have a wide range of wholesale pet grooming supplies perfect for any salon.”

With emphasis on natural ingredients, the range focuses on plantbased formulations with eucalyptus oil to clean ears and oatmeal-based shampoo to soothe skin.

“Our expertly developed private label coat care products are perfect to keep a dog’s coat clean, healthy and smelling great,” Simon continues.

“Each of our coat care products have been individually trialled for their performance with independent dog

groomers to ensure that our retail ready consumer products are approved by professional users.

“As with all of our private label pet grooming and pet care products, our coat care products are packaged to adhere with Amazon’s double seal requirements to ensure that your own branded products can be easily sold on Amazon and other online marketplaces.

“Our long lasting dog colognes are suitable for dogs of all ages and breeds and contain aloe vera, vitamin E and Pro-vitamin B5 that can help to boost the shine of a dog’s coat as well as leave a beautiful, long lasting fragrance. Our range of colognes include the dog groomers go-to “Baby Powder” scent and a heavenly “Soft Linen” fragrance that can freshen up any dog. Our team of formulation chemists also developed a natural, hypoallergenic detangling spray for our private label coat care range that makes light work of detangling stubborn knots to drastically reduce brushing time.”

Techtron will work in tandem with clients on new lines. Everything is 95 per cent natural and ranges are branded to customer requirements.

Simon commented: “Our private label wholesale pet shampoos have been individually trialled with independent dog groomers to ensure that our retail ready consumer products are approved by professional users.

“Our team of formulation chemists and laboratory technicians who specialise in developing pet care products have specifically designed our brilliant dog shampoos and dry shampoos to be high performing, economical and natural.

“Unlike many other products on the market, all of our wholesale dog shampoos are SLES / SLES free and formulated based on plant derived surfactants with a minimum of 98% natural materials used. Our high performance pet shampoos in this range contain ingredients such as colloidal oatmeal to hydrate skin and zinc ricinoleate which traps and absorbs odour molecules allowing you to substantiate some great marketing claims for your products.

“As with all of our private label pet grooming and pet care products, our bathing products are packaged to adhere with Amazon’s double seal requirements to ensure that your own branded products can be easily sold on Amazon and other online marketplaces.

“Our bathing range also contains some beautifully fragranced dry wash shampoos which are convenient to use in-between baths or visits to the groomers. These dry wash shampoos are supplied in an ergonomic foaming bottle to allow for easy application.”

Groomers can also come up with their own product suggestions and Techtron technicians will endeavour to formulate appropriate ranges to customer specification. Visit techtron.co.uk for more information.