Considering your own branded grooming products?

Start Products is taking the pet care market by storm, launching one of the UK’s only white label pet care solutions offering brandable off-the-shelf grooming products. Pioneered by Archie Turner, the son of Stephen Turner who created leading dog shampoo brand Animology and owner of private label manufacturer Group55. Developing pet care products is a family affair that’s fuelling this new venture. We spoke with Archie to find out more…

Tell us, in a nutshell, what Start Products offers?

“We give groomers and brands the opportunity to create and sell their own range of high-quality pet care products to their customers.

Traditionally, developing and launching your own grooming range would involve product development costs, custom formulations, refining samples, long testing times, and hefty minimum order quantities. Start Products’ white label solution allows you to select quality predeveloped products, explore a variety of packaging combinations, upload your own branded label and start selling!

With no minimum order quantities, we allow an easy route to market eliminating upfront investment and long development times.”

How did you come up with the idea for Start Products?

“Back in 2020 I was working at Group55 and saw that large number of people were unable to meet the minimum order quantities or development costs associated with creating private label products. This sparked the idea to create a more accessible route to market, so Start Products was born!”

What pet grooming products do you offer?

“We currently offer a collection of 11 high-quality pet products across dog shampoos, deodorising sprays and a paw and nose balm that can be used on all coats and skin types to leave a dog’s coat fresh, clean and healthy between grooming visits. All of the products in the range are vegan & cruelty-free and are available in 5 different fragrances with customisable packaging combinations.”

What makes your products different from others on the market?

“Our partnership with Group55 gives unique access to industry-leading manufacturing facilities and awardwinning formulation chemists. Whilst Start Products is a new venture, we’re backed by over 20 years of experience and industry knowledge of product development, brand development, manufacturing and fulfilment in the pet care space”

What advice would you give to groomers who are considering launching their own product line?

“It’s a great way to grow your business and add incremental sales and value to your customers. My advice would be to give it a go, trial a small number of products and see how it works for you!

If you’re unsure, you can purchase a sample pack to test drive the products before deciding what will work best for you.”

Start Products are offering Total Grooming readers an exclusive 20% discount on the Dog Grooming Sample Pack using code TOTAL20. Visit startproducts.com for more information.