Total Grooming Magazine June 2022

www.totalgroomingmagazine.co.uk

JUNE 2022

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23/09/2019 16:02:28

Contents

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ello everyone! My name is Connor and I’m the new Editor for Total Grooming.

It’s been an absolute pleasure working on this first issue, and I can’t wait to share what we’ve been working on with you all!

So, first things first, our main focuses this issue are marketing and technology, pests and fleas and much more!

Our marketing and technology feature will be bringing you up to speed on the latest marketing industry trends, providing an insight into the best ways for making your business appealing to new clients and maximising revenue.

Secondly, as the summer months draw near, it’s important to know the best ways to prevent pests, fleas and other bugs from adopting a life upon your pets.

This will be tied in with all of our regular features, as well as some new ones to keep an eye out for.

From myself, and everyone here at Total Grooming, I hope you have a fantastic month and I can’t wait to see how the magazine will grow from here!

In this issue: 18

26 32 36 44

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JUNE 2022

On the cover:

Burns Pet Nutrition www.burnspet.co.uk 01554 890482

Editor Connor Jenkins connor@tgmpublishing.co.uk Commercial Director Mike Smith mike@tgmpublishing.co.uk 01795 509102

Editor

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Essential Five: We find out what the best marketing tips that make Lottie’s Lodge tick.

Design and Production Grant Waters, James Taylor 01795 509108

Marketing & Technology: Curious as to what you might be missing to market your business? Don’t fret, we speak with some professionals so you don’t have to.

Credit Facilities Manager Lauren Sharpe creditcontrol@cimltd.co.uk 01795 509103

Fleas & Pests: As Summer approaches, we provide an insight on what to look out for in the world of fleas.

Digital & Web Developer Matt Coppard

Feline Focus: Here, you’ll find the pros and cons of a Lion Cut for your feline friends.

Managing Director John Denning

Growing Your Business: What can you do to ensure your grooming business is on the right track? We find out on page 36!

Paws for Thought: We speak with Jodie Colton on the inspiration behind Colton’s Groomers.

@TotalGrooming

© 2022 TGM Publishing Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to TGM Publishing Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

@totalgroomingmagazineuk totalgroomingmagazine.co.uk

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NEWS

BSAVA Announces its 65th President

Alison Speakman has been appointed as the 65th President of the British Small Animal Veterinary Association (BSAVA), taking over from the outgoing President, Sheldon Middleton.

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lison has been an active member of the BSAVA since graduating from the University of Glasgow Veterinary School in 1991. She works in small animal practice and has completed a residency in feline medicine at Liverpool University’s School of Veterinary Science, as well as a PhD in canine Bordetella bronchiseptica. She has also spent two years working in industry.

Sheldon Middleton handed the President’s baton to Alison Speakman at the BSAVA’s AGM on the 18th of May. Sheldon’s year-long tenure was marked by a calm and level-headed approach, providing stable leadership despite the ongoing challenges of the pandemic, Brexit, and industrywide skills shortages – a perfect storm that continues to put pressure on the veterinary community. Sheldon stays on to support the BSAVA as Senior Vice President.

Commenting on her appointment, Alison Speakman says: “There’s no doubt that Sheldon is a hard act to follow but I’m delighted that he continues to support the organisation and I look forward to building upon his achievements of the last 12 months.

“I’ve been a passionate member of the BSAVA throughout my career and a volunteer for almost as long. As a working vet, I know first-hand the value of being part of a professional community: the importance of shared values, educational opportunities, and support shouldn’t be underestimated.

We must remain focussed on the dayto-day challenges veterinary teams face, respond appropriately and at pace, and continue to explore new and effective ways to support our members.”

With that in mind, Alison’s three priorities for the year ahead are to:

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• Deliver ever-more innovative material across the BSAVA’s Education, Congress, and Publications arms.

• Develop a wider digital offering so that BSAVA materials are widely available and easily accessible.

• Highlight the importance of mental health, stress management, and wellbeing, and develop resources and member benefits to help ensure the safety and happiness of people within the veterinary profession.

“I am enormously proud to be a member of a profession that requires and excels in such a broad set of skills: intellect, knowledge, practical dexterity, compassion, and resilience under pressure – all of which are tested on a daily basis!” finishes Alison Speakman. @totalgroomingmagazineuk

“There is no other profession like it and to be President of an association which represents such people is overwhelming.”

With currently around 11,500 active members, the BSAVA is run by volunteers from its membership along with dedicated staff at its headquarters. It drives excellence in veterinary practice to improve the health and welfare of small animals and enables the community of small animal veterinary professionals to develop their knowledge and skills through leading-edge education, scientific research and collaboration.

To find out more about the BSAVA membership, structure, and purpose, please visit the BSAVA website at www.bsava.com

@TotalGrooming

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NEWS

Yellow for dogs that need space Yellow Dog UK raises awareness for dogs who need space.

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elieve it or not, not every dog wants attention. Some dogs are in training, some dogs have health issues or are recovering from surgery. Some dogs are rescues being rehabilitated or have suffered a bad experience, nervous dogs, or older, fragile dogs that find the world a scary place, through no fault of their own. These are the dogs Yellow Dog Charity want to help with this important campaign and instantly recognisable branding.

The charity are sharing this message across our dog loving nation so that all dogs and owners can enjoy their walks.

The shy, the old, the injured, the timid – they deserve the joy of walks too by being aware that if you see a dog with his smart yellow bandana, jacket or lead on, you give them space.

Yellow Dog is an international campaign creating awareness for the dogs that need space, launched in 2012 in Sweden by Eva Oliversson, a certified dog trainer and dog behaviourist. Yellow Dog hope that both adults and children alike will learn that it is always respectful and important to ask before approaching or stroking a dog. This then becomes a good lifelong habit that works well for both animals and humans. As the issue is not about aggressive dogs, all aggressive dogs must wear a muzzle, but that the charity are a tool to help with training or socialising dogs and responsible dog owners.

Dave and Alison are the UK ambassadors for Yellow Dog, having had Yellow Dogs themselves. They passionately believe in the Yellow Dog campaign, and what it can achieve for these dogs and their owner’s quality of life, by educating everyone in the UK that Yellow Dogs need space.

For more information, visit www. yellowdoguk.co.uk, www.quitegreat. co.uk and @YellowDogUk

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@totalgroomingmagazine

@TotalGrooming

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SIZE MATTERS

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NEWS

Pet Industry Awards now open for entries Entries have opened for the most coveted awards in the pet industry. Winners of The Pet Industry Federation Awards 2022 will be revealed at Whittlebury Hall in Northamptonshire on November 17th and entries will remain open until July 29th.

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ollowing a record number of nominations in 2021, the judges are expecting a higher than ever standard this year.

Nigel Baker, CEO of the Pet Industry Federation, commented: “We are delighted to be hosting the PIF Awards again this year. The Awards, sponsored

by Cliverton Insurance and Tuft, provide a fantastic opportunity to recognise and reward the outstanding performances in the pet industry over the last twelve months.”

With a range of 20 categories, these keenly anticipated awards are a great showcase for the breadth of the pet industry and highlight this year’s

inspirational success stories. Sponsorship is available at Headline or Category level and provides excellent promotional and networking opportunities. To find out more about sponsorship, telephone

Daniel Everett, PIF’s Events Coordinator, on 01234 224507 or email daniel. everett@petfederation.co.uk. To enter your business for an Award visit www.petfederation.co.uk

iPET Network releases guide for future dog groomers International Awarding Organisation and qualification creators iPET Network has created a no nonsense guide, for those considering a career change and wondering how to start.

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here is a national shortage of qualified dog groomers, and with the puppy boom creating more demand than ever, it is the perfect time to consider a career in animal care.

The guide outlines the steps that those entering the industry should take, to ensure that they are well prepared for the challenging and rewarding career.

An extract from the guide reads: “Technically in the UK anyone can just pick up a pair of scissors and start trimming dogs for money, but that is a terrifying prospect given the level of skill, safety, animal welfare and competence that is required.

“So, to be a responsible groomer that

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your clients can trust you need to be trained.”

The document then goes on to explain the training needed, and the benefits of joining the profession, such as career flexibility, and entering into a booming industry.

Speaking about the need for a comprehensive guide for would-be learners, Sarah Mackay and Fern Gresty, founders of the iPET Network, said: “We created this guide to answer the many questions that someone thinking of entering the world of dog grooming might have.

“For many people thinking of changing their career, the initial first steps can be daunting, so this guide aims to @totalgroomingmagazineuk

calm their fears, and lays out the mustknow information in a friendly way.” iPET Network’s aim is to be the Awarding Organisation of choice for Training Providers, Employers and Learners in the Animal Care and Veterinary Science Sector.

To access the guide, and find out more about the iPET Network go to www. ipetnetwork.co.uk/guides/a-guide-tobecoming-a-dog-groomer

@TotalGrooming

NEWS

Bone Idol

Veteran groomer Ben Thorpe is the co-founder of Brighton’s Bone Idol salon. With a passion for breed standard grooms, Ben has made his 14-year career a lesson in creating high-end grooms, which define and surpass traditional looks.

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n interest in the history of the poodle breed has seen the master groomer craft out an expertise in the fabulous and flamboyant style the breed is known for.

Recently, Ben brought home a poodle of his own, 14 week old Arnold, who has already enjoyed his first ‘puppy pants’ grooming sessions from his doting dad.

Here, Ben explains why he loves breed standard work so much, and why the origins of the poodle groom might not be what you think...

“I really love breed standard work, that real art of getting the dog to look as close to the breed standard as it can. I have been grooming for 14 years and it is the part that I enjoy the most.

“The poodle when they are properly clipped, and the schnauzer with their eyebrows looking correct, for me the enjoyment comes from seeing a dog at Crufts, and then coming back to the salon and making the dogs we see look the same way.

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“At the salon we can refine our techniques and skills, such as putting the flat work in with a shorter blade to make it look hand stripped, or getting a pompom just right on a poodle, that is really lovely work to do.

“I am fascinated by the history of dog breeds, and where their standard cuts come from, particularly the poodle.

“Nowadays their cuts are seen in popular culture as flamboyant, but there is a reason that the standard groom is that way.

“Poodles were working water dogs, and their owners gave them a version of the standard grooms we see today to protect the joints, but also remove any unnecessary hair so as not to weigh them down.

“I recently got Arnold and so far he’s had three haircuts and a maintenance bath once a week.

“We are going to show him so he will be having the traditional breed standard groom with all the poms-poms, hopefully @totalgroomingmagazineuk

he will make his ancestors proud!”

To find out more about Bone Idol, go to www.boneidol.co.uk

@TotalGrooming

PROMOTION

Forthglade What a treat!

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orthglade, the Devon based makers of natural pet food, offer a selection of tasty treats guaranteed to get tails wagging. Dogs will adore the tasty grain free recipes, which are ideal for dogs with sensitive tummies and packed with delicious ingredients.

Launched recently, dogs will enjoy the Rewards, Calming and Fresh breath treats. Made using peppermint and parsley, the Fresh Breath treats can be incorporated into a dog’s dental routine to freshen breath; whilst Rewards, made with irresistible chicken liver, are perfect for training; and the Calming treats, made using herbs including camomile, lavender and lemon balm are an ideal addition to winding down before bedtime. Available in re-sealable 90g pouches from £2.15 per pouch. Suitable for dogs 2+ months.

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Dental sticks

Forthglade’s new plant based dental sticks are made using natural ingredients and developed by vets. They’re ideal for supporting strong teeth, helping to remove tartar and plaque, and freshen breath. From £3 for a 170g pack containing 5 sticks. Suitable for dogs aged 1yr+.

Natural Soft Bites

Available in salmon, lamb or turkey recipes, Forthglade’s original soft bite treats combine the ingredient of salmon, lamb or turkey with additional ingredients such as sweet potato and botanicals in particular mint, dill, sage and parsley, to aid a dog’s digestive and immune system. Slightly moist in texture, the treats are ideal for dogs with sensitive tummies. 90g pouches from £1.65.

Suitable for dogs 2+ months.

@totalgroomingmagazineuk

Supporting the National Trust

As part of Forthglade’s threeyear partnership with the National Trust, supporting their ‘Dogs Welcome’ project, two limited edition tasty treats recipes were launched: chicken & duck and salmon & herring. The grain free treats are made using natural ingredients including botanicals; seaweed, rosemary, dill, with each individual heart-shaped treat a soft, semi-moist consistency. Not only is the National Trust range delicious for dogs but owners buying from the range will also be helping to support the amazing work of the National Trust. Available in re-sealable 90g pouches from £2.15 per pouch. Suitable for dogs 2+ months.

Discover Forthglade’s full range of natural recipes at forthglade.com or email the team at trade@forthglade.com.

@TotalGrooming

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Marketing & Technology

Photo by Jamie Street (@jamie452) on Unsplash.

Curious as to what marketing and tech tricks you might be missing within your grooming salon?

Don’t worry, we spoke with some industry professionals so that you don’t have to.

@TotalGrooming

@totalgroomingmagazineuk totalgroomingmagazine.co.uk

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ESSENTIAL FIVE

Chloe’s top five Chloe Pearson is the owner of Lottie’s Lodge Dog Grooming, an all-natural, cage-free grooming salon in North Wales. Chloe gives us a rundown of her top five tips to marketability within your grooming salon.

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s a dog owner myself of the late Lottie, my cockapoo who recently passed away, I loved putting photos of her on my own social media, but I never saw the attraction with a photo of her collared up on a grooming table. I decided to introduce an aesthetically pleasing space for dogs to be relaxed and happy after their groom. Here’s my top marketing tips for groomers:

Create an aesthetically pleasing brand and social media content

I always find this is something that can make your business much more desirable to new customers as first impressions always count. Ensuring your brand and content tie in together is highly important, including colours, font choices and layout of photos on the grid.

Double check spelling and grammar

Ensuring that all of my adverts, posts on social media and leaflets have no spelling or grammatical errors is highly important. This ensures your business looks professional and shows you have a high attention to detail, which people will then see is reflected in the grooms also.

Have a unique selling point (USP) Making sure your business stands out from other local business through the use of a unique selling point helps drive in customers. Ours is the use of chair photos at the end of a groom rather than photos of them on the grooming table.

Regular and consistent posts

Keeping current customers engaged whilst attracting new customers is highly important and due to social media algorithms. The only way to keep at the top of people’s news feeds is to post

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regularly and ensuring your content has purpose/interest.

Good lighting

If photos are your main marketing strategy, ensuring they are clear and bright always helps. Small things such as wiping your lens before taking a photos to remove any cloudiness in images, @totalgroomingmagazineuk

focusing the camera to the central point (the dog) so it stops blurriness, making sure the dog is central to the photo, not using filters etc. Most of the time a simple adjustment to the brightness, contrast or saturation can make all the difference.

Follow @lottieslodge

@TotalGrooming

MARKETING AND TECHNOLOGY

Desirable dog grooming

It’s no secret that marketing and technology is evolving with each passing day, and you need to be staying on top of the latest trends to really ensure that you’re giving your furry pals the best that they deserve. We speak to an industry pro who explains how marketing her own products has benefited business.

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t this point in the century, we’re seeing nothing but advances forward in the way that technology will help us grow our business endeavours. One of the biggest examples of this, of course, is marketing ourselves through technology.

We’re in a time where it’s almost unheard of to set up a business without having a social media manager to help keep things running smoothly, so why not capitalise on this and apply the forward thinking ways of 2022 to your business?

Zoe Rostron is the owner of Blossom Dog Spa, a brand that she has built from the ground up to ensure that her customers receive nothing but the finest goods for their furry friends. For Zoe, it started out with her aiming to become a fully-qualified dog groomer, which she achieved with great success. However, her love for dogs didn’t just stop there.

With an ambition to grow her talents, as well as demonstrate her passion for dog grooming, she decided to create and design her very own dog accessories.

The harnesses, leads, collars, poo bag holders and even bow ties came to fall under the well-deserved name of Blossom Dog Spa. This ambition turned into a great business venture, which has accompanied Zoe’s grooming services and heightened her visibility online tenfold.

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@totalgroomingmagazineuk

Zoe gives us a little insight into the ambition after getting a City & Guilds qualification in dog grooming: “As soon as I had completed my course, I set up my own one-to-one grooming salon.

This then led me to creating the cutest accessories for dogs too, as they deserve the best wardrobe right?!

@TotalGrooming

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@TotalGrooming

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MARKETING AND TECHNOLOGY “I started Googling around for manufacturers and designers for my products and, after a long search and lots of back and forth, I eventually brought out my own range!”

Zoe has since developed her business further, now setting up stalls at popular dog shows and festivals, which will only develop her business more.

The next big thing that comes with marketing, of course, is selling the products. Naturally, if you have your own products, you’re going to want an easily accessible way for members of the public to access it, right? Right! That’s where social media marketing comes in handy.

A lot of social media platforms have their own marketing pages. Instagram now has a function that lets you set up your own shop page within the app itself. This can be a hugely discoverable, and sharable, way to market your own products if you’re looking to sell.

“My biggest form of marketing for my boutique shop is definitely through social media, such as Instagram and TikTok,” Zoe continues, “There is a whole world of doggie accounts and it’s one of the warmest, kindest communities on Instagram.”

As much as social media is as far from a hindrance as can be, nothing beats setting up your very own website to add that hint of professionalism. Zoe adds: “I built my own website and self-taught myself everything to do with building a business and marketing. I am now working full-time for myself at the age of 19.”

Zoe and her business are proof that marketing yourself using the technology available to you can do nothing but help your business to grow.

So, let’s touch on how to get your products out there, having good reviews before you even go public with sales. Zoe mentioned that she started by choosing brand reps that were passionate about her business.

Then, she was able to get promotion for the products with the reps sharing information and stories on their social media pages.

Creating a product that appeals to all types of audiences is also key, not driving yourself into too much of a niche.

An example of this is Zoe’s harnesses.

Not only are they more secure than a collar, they’re kinder to breeds with breathing difficulties, as well as being

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more fashionable. As dog owners, the audience would only want the best for their dogs, so this broadens the customer potential.

Developing herself further, Zoe is happy to announce that the brand @totalgroomingmagazineuk

name will be changing to Blossom Dog Boutique in the future. Keep your eyes peeled and follow @blossomdogspa on Instagram and TikTok, and visit www. blossomdogspa.co.uk

@TotalGrooming

SOFTWARE

Tuft

Sasha Chan, Product Marketing Manager UK at Tuft sits down with us to provide an insight into the fantastic service and how they’re right for your grooming business.

What Can you tell me about Tuft?

Tuft is as the ‘ideal silent assistant’ who does all the administrative work so groomers don’t have to. Tuft is an easy to use software that’s been designed to be fully inclusive to anyone. It’s the first software that considers the groomers AND their clients.

In what way does using Tuft have a benefit over alternative booking methods?

Tuft handles the whole booking process, from the first point of contact, to completion, and all the way through to booking reminders. With Tuft, owners can simply find a groomer in an ideal location for them, create a profile for their pooch; which includes the type of breed, type of hair, and the specific type of groom their dog requires. Then, let owners find a time slot that works for their schedule, make a booking, and even sends out three reminders so they don’t miss appointments.

Naturally, a booking app is designed to make life easier for both the industry and the consumer. How does Tuft do this?

Tuft offers an automatic booking system, which accepts any requests owners make for an appointment, and will automatically add it to their calendar. If they choose, and they prefer to manage requests manually by accepting or rejecting bookings they can do that too, all with the toggle of a switch.

How much does it cost to use Tuft and how much bang can you get for your buck?

This is my personal favourite question, because it’s something I am very proud of. It costs nothing to create a profile, which gives groomers a free online

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presence on our system, and the ability to be seen by dog owners in their area.

We also have two subscription based plans; Tuft Premium, and Multi. Which cost £25 and £35 a month respectively, but the most important part of Tuft’s pricing structure is that we take 0% commission. What groomers make, groomers take!

For the cherry on top, they get an unlimited amount of SMS messages provided with their service. How is that for bang for buck?

@totalgroomingmagazineuk

Are there any general thoughts you’d like to share with our readers?

Tuft is here to make their life better. It can be scary to try a new software, and we know that. Which is why we offer free one on one demonstrations, six day a week customer support, and a three month free trial to make sure they feel completely at ease, understand the system, we’ll even do the data transfer for you!

Follow Tuft on Instagram - @ tuft.uk / Facebook - @thetuftapp and use #aTuftActToFollow and #ThankTuftForThat

@TotalGrooming

CLEANING

Rug Doctor Here at Total Grooming, we understand the importance of hygiene in all aspects of life. One of which being your salon floor and carpet! We had a chance to sit down with Sam Thompson, Digital Marketing Executive at Rug Doctor to talk shop about the brand.

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aturally, when you’re looking for another way to keep your shop clean, you’re going to want the best of the best.

Rug Doctor may be just the brand for you, providing everything from hard floor cleaners to an easy way to maintain carpets when your space is regularly occupied by some furry friends.

Sam provides us with an insight into how Rug Doctor can help with all of your floor cleaning needs, no matter how much fluff may have been acquired!

Hi Sam. So, what can you tell me about Rug Doctor?

Rug Doctor specialise in carpet cleaning and offer a solution for all grooming salons. Rug Doctor have recently branched out to hard floor cleaning. We

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have just launched the Cordless Hard Floor Cleaner and are now the total floor cleaning specialists for your salon.

The Rug Doctor Pet Portable Spot Cleaner really caught my eye. What can you tell me about it?

The Pet Portable Spot Cleaner has been designed with pet lovers in mind to make pet clean-up easier than ever. You can tackle loose pet hair, as well as the deepest pet stains and odours with the dual-action pet tool! The Pet Portable Spot Cleaner is easily rolled from spot to spot all over your salon, and vehicle, no matter where accidents happen. Its small size makes it easy to store in any sized grooming salon.

@totalgroomingmagazineuk

How would the PPSC be beneficial for dog groomers in their salons?

The rubberised bristles pick up pet hair from carpet, furniture, upholstery, pet beds and more! Engineered with twice the suction power of other comparable portable spot cleaners, this will truly extract pet accidents and messes from soft surfaces. Professional-grade suction eliminates deep-down pet stains and odours at the source, making cleaning up pet accidents incredibly easy and fast!

Rug Doctor offer a range of carpet and hard floor cleaners. These are all available to buy at www.rugdoctor.co.uk Follow @rugdoctoruk

@TotalGrooming

FLEAS AND PESTS

Pesky pests We’re approaching the time of year where we can expect to see fleas and pests cropping up in our outdoor spaces a lot more frequently. We had a chat with an industry professional who advises us on some great ways to keep them at bay.

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rritatingly, fleas and pest will be posing as a threat year-round.

However, this doesn’t mean that they won’t gain an edge and begin to thrive when introduced to warmer weather. The spring and summer months in the UK are when you’ll find that fleas and ticks are the most active, essentially running from March through to November.

Family-owned Cosmos Corporation are the manufacturers of various established health and wellness brands including TropiClean, a brand well known for its dental, grooming and flea and tick ranges all offering solutions containing active ingredients which are 100% natural!* Erica Leisse, Brand Manager at TropiClean Natural, provides us with an insight into how ticks and fleas can be transmitted: “While ticks are most likely picked up by pets in grassy,

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wooded areas outside, flea infestations can arise inside the home, making both indoor and outdoor prevention critical to protecting pets.”

Naturally, this is a cause for concern for grooming salon owners, seeing as nobody in their right mind would take their canine companion to a salon infested with fleas! Erica explains: “Groomers shudder at the thought of pests in their salon. An infestation could result in closed doors for a period of time, so it’s critical that groomers stay on top of pest prevention.

“To prepare, groomers should make it a practice to remind customers before flea and tick season starts that they need to begin treatments on their pets.

By being proactive, groomers work to protect themselves and look out for the well-being of their four-legged clients.

If a pet does come in with fleas or ticks, @totalgroomingmagazineuk

there are several different products (shampoos, coat sprays, bite relief sprays) they can use to provide some relief to the pet during the appointment.”

This is something that you should not only be recommending to your clientele, but also understanding that there is an opportunity to market products to them, bringing in some revenue for your business whilst helping them look after their furry friends.

Free from Pyrethrin, Permethrin and Fipronil, TropiClean Natural Flea & Tick products offer a safe alternative to synthetic pesticide treatments, where instead of synthetic ingredients, a combination of natural oils including clove, lemongrass, cinnamon and cedarwood are used to combat fleas & ticks. “TropiClean Natural Flea & Tick shampoos and sprays are wonderful options for pet parents looking for

@TotalGrooming

FLEAS AND PESTS

natural* flea & tick treatments,” Erica continues, “Specifically, TropiClean Natural Flea & Tick Maximum Strength Shampoo can be used in the salon and at-home, as it’s offered in a pet parentfriendly retail size. For pets who are suffering from painful bites, TropiClean Natural Flea & Tick Bite Relief Spray provides soothing relief when directly applied to the pet’s skin and coat.”

Understanding these bonuses of marketing to your clients and being able to explain how it’s beneficial for them at home as well as bringing a dog in to a salon, is another way to add a little profit to your business in these coming months.

This, however, goes hand-in-hand with understanding that you also need to have clients visiting in order to sell to them. Be sure to advertise on your social media platforms, as well as by using word of mouth, to ensure that you’re maximising potential to bring in more

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footfall to your grooming salon.

Erica explains her thoughts: “Pests are certainly a nuisance to groomers, but with the extra attention from pet parents on their pet’s skin and coats during flea and tick season, it could mean increased foot traffic to pet salons. Warmer weather also means more time outside and more baths – which is always good news for groomers!”

Synthetic flea and tick products certainly get the job done when it comes to killing pest. However, it’s important to note that one of your biggest concerns is, and always should be, the health and safety of the dogs coming in for a visit.

Erica also mentions that it’s worth noting that synthetic products contain harmful chemicals that can cause skin irritations, gastrointestinal disease, nervous system issues, organ failure, and even fatal complications in some pets. In addition to the risks, some synthetic products can also cause harm to adults and children if @totalgroomingmagazineuk

ingested.

“TropiClean Natural Flea & Tick products are safe and effective for use on both pets and the home. In addition to using natural products, pet parents should get in the habit of regularly checking their pets for fleas and ticks.

Signs of a flea infestation on your pet could include excessive scratching, hair loss, irritated skin, pale gums, and general discomfort.” Erica finishes.

Keep an eye out on your clients’ pets, inform them appropriately and market the correct products to them when given the chance. Animal care is of the utmost importance, so taking into consideration the upcoming summer months is crucial.

Follow @tropicleanpet_uk (Instagram), @tropiclean (Twitter) and search TropiClean. *Made with natural active and naturally derived ingredients

@TotalGrooming

GROOMERS AROUND THE WORLD

Tommy, Master Groomer

New York City-based Tommy has lived in New York City his entire life, and has been in the dog and cat grooming industry for over 15 years. We had a chat with the master groomer about his career, Doggy Stylez Grooming and what UK-based groomers can learn from the Upper East Side of Manhattan.

Hi Tommy. So, what can you tell me about your career?

I began my grooming career as a bather/ fluffer, studying textbooks and learning from the most experienced groomers.

Pearl Stone, author of “The Stone Guide to Dog Grooming for All Breeds”, unexpectedly walked into Doggy Stylez a few years ago and asked where I’d learned to groom. I pointed at her book, which to this day stands on my shelf at the shop, as she grinned and introduced herself. Throughout the years, I went on to better my skills and develop a unique artistry.

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In March 2022, we were recognised as being in the top 15 grooming shops in Manhattan. In January 2020 we were in the top 10, and in December 2019, I was recognized as “Best of Manhattan: Best Groomer” in the local newspaper. It’s a very humbling experience.

What can you tell me about grooming in New York?

Grooming in NYC is competitive. If you’re not their first choice, you won’t last very long.

One thing about grooming in NYC is you end up becoming part of a community. On one particularly @totalgroomingmagazineuk

unpleasant occasion, the shop had been burgled in the middle of the night and we received about six phone calls notifying us. It’s unbelievable how much the UES community comes together to help each other.

What key differences have you noticed between groomers in New York and groomers in the UK?

One thing I’ve noticed would be the difference in stylised cuts, a lot of Asianinspired and Asian fusion styles. In NYC, a lot of people like what we call “floppyscruffy” style, leaving them looking “put-

@TotalGrooming

GROOMERS AROUND THE WORLD

together scruffy”.

What are some key thing that you think UK groomers can learn from New York-based groomers?

NY is a high-paced, high-stress environment, much like most grooming shops. Take care of yourself first. Your body and mind matter more than working five, six or seven days a week.

Put yourself first and your clients and business will reap the benefits.

Are there any general thoughts you’d like to share with our readers?

I’d love to share something my father taught me. He would always tell me to work hard, continue doing what you love, and you will achieve your dreams. I pass that on to the readers; wether it’s owning your own grooming salon, having a fleet of mobile grooming vans, becoming a celebrity groomer or a colour specialist — keep at it and you will achieve your goals!

Follow @doggystylezgrooming_ues and visit www.DoggyStylezNY.com

@TotalGrooming

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FELINE FOCUS

The Lion Cut – pros and cons Some people love the aesthetic and look of a cat with a lion cut, and others wonder why get a cat with hair and then shave it all off! As with anything there are pros and cons to the decision and ultimately it is very much own to the individual needs of the cat and their humans.

Sarah Mackay and Fern Gresty - The iPET Network

Lion cuts are a topic of debate among a lot of groomers and humans who share their lives with cats. It is also really important that anyone considering turning their hand to cat grooming has the proper training, and that is why the iPET Network launched the UK’s first ever cat grooming portfolio of qualifications, which enable existing and first time groomers to explore this industry niche.

In the latest iPET Network cat grooming column, tutor, master level holistic mobile cat groomer and feline complementary holistic therapist Katie Gwilt shares her views on the pros and cons of the lion cut trend...

Katie Gwilt Pros of a Lion Cut:

Removing Widespread Mats - Lion cuts can be essential for cats who have widespread matting or are pelted over multiple areas of their body. Up to a point, there is usually a choice to spot shave, but at some stage the kindest thing to do is to remove all the fur and let it all grow back at the same speed and with some guidance on how to groom the cat in future to keep the matting from getting out of control again.

Problems with Dense Fur - Some cats have really dense fur and find it very difficult to groom themselves. If they don’t like their human to help with the grooming then sometimes a lion cut is the best way to keep them healthy and happy. Likewise, some cats with mobility issues may need modified lion cuts to

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@totalgroomingmagazineuk

help keep them clean when using the litter tray etc.

Brachycephalic (flat-faced) cats Persians cats in particular can have very flat faces with tiny little noses set very high up. This can create breathing problems and overheating, so at times a lion cut can help their health and wellbeing.

Allergies and Busy/Young Households – Lion cuts can be a way to help deal with allergies or a new addition to the family. Bathing cats can also help remove allergens but, again it depends on the cat and also what the human’s needs are. The people in your life may change or you may not realise someone has an allergy before getting a cat, so it’s finding the best way to manage this for everyone’s wellbeing.

@TotalGrooming

FELINE FOCUS Cons of a Lion Cut:

Fur regrowth - One issue with shaving a cat is that there is no guarantee that the fur will grow back the same colour or texture as before. There is also the possibility that it may not grow back at all or may grow back patchy and at different speeds. This is always something you should consider before making a decision.

Myth of being cooler in the summer - A lot of people suggest a lion cut in the summer to help keep their cat cooler. Cats don’t sweat through their skin though like us humans. I mean, just imagine the state of a sweaty cat! They sweat through their paw pads and a little through their noses. I’ve found that a good way to help cats who struggle in the summer is to do a tummy trim, because then, when they find a nice cool spot to lie on they can absorb the cool from the floor without any risk of sunburn.

Fellow master groomer Heidi Anderton also adds as a contrast that if the coat is matted the skin can’t breathe and the cat will get overheated, so this is something for groomers to consider on a case by case basis.

Possibility of injury - Clippers are very sharp and cats’ skin is very thin. Skin can also be very loose on an older cat or tight on the bones on a thin cat so a lot of care needs to be taken. Cats are sentient beings and can move very quickly so special care needs to be taken around the tummy, armpits and any bony areas like joints.

A final note on temperature and older cats - Older cats need to be kept warm to stay healthy. They are more susceptible to the colder weather just like older humans are. It’s always worth having a think about the time of year you are looking to have your cat shaved.

Heidi suggests a nice warm jumper, as shaving a pelted coat can make them feel naked and vulnerable, the jumper makes a huge difference.

As you can see there are arguments both for and against having your cat shaved into a lion cut. It’s always good to do some research before making a decision like this and weighing up what is ultimately best for your cat. Personally, I don’t recommend them lightly and they are never my first port of call, even with matted cats.

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@totalgroomingmagazineuk

@TotalGrooming

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GROWING YOUR BUSINESS

Onwards and upwards There are many things that you, as a business owner, should be looking for to grow your grooming salon. One of the aspects of a functioning business is to always be looking into growing. We look to offer some advice with the help of a pro.

T

here are so many aspects to look at when owning a business. What will your interior look like? What sort of USP will you have? How will you market your brand to entice new clientele?

One thing, however, does often slip the minds of business owners who are too comfortable in their current way of operating.

The aspect that we’re talking about, of course, is looking to grow your business to reach new heights. There is nothing wrong with being comfortable with where you, or your business, is at.

However, an important thing that should really be a driving force in your career is the ambition to be constantly exploring new avenues to maximise the growth and potential within your grooming business.

There are so many avenues that you can focus on to gain traction here. This can range from inclusivity, to social media, to viral video marketing and more! Keira Robinson is the owner of Simply Grooming Pet Salon, a business

that has amassed a huge following and has done nothing but grow over the years with the utilisation of tips, trends, innovative ideas and that old favourite, regular social media content to keep clients wanting more.

One of the biggest motives behind Simply Grooming Pet Salon is that they have an inclusivity focus, and are able

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@totalgroomingmagazineuk

to cater to clients who may not feel comfortable in spaces that are full to the brim and packed out on a regular basis.

“I am a one-on-one salon, meaning I cater to clients that have anxiety about being in crowded, larger, and louder salons,” Keira says, “I have been grooming for four and a half years and have been a salon owner for three years.

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GROWING YOUR BUSINESS I started grooming when I turned 18 and opened up a salon a few months short of turning 20.”

Kiera says that she wanted a place to share her grooming journey, building a foundation to meet other groomers in the industry. This in itself is a fantastic way to demonstrate to not only your clientele, but your fellow groomers also, that you’re looking to grow, work with others and do what it takes to ensure that your business will grow at a steady rate. Making friends in the workplace is a paramount way to maximise growth within any industry, let alone the friendlynatured grooming industry.

“I wanted a place to share my grooming journey and to meet other groomers like myself. Sharing my life and my grooming progress with others is something I never thought I would enjoy as much as I do!” Keira adds.

Keira created the social media accounts when she started grooming fulltime back in 2017. One thing to mention, as with most things worth working for in life, is that you won’t always see results straight from the get-go. Perfection takes time, practice makes perfect, and Keira didn’t notice any substantial change in the social media following until last year.

“I started my account a few months after I started grooming full time back in 2017,” Keira continues, “It wasn’t until 2020/2021 things started growing. In just a few short months, my account has grown to almost 5,000 followers!”

The key thing to take away from this is that if you’re doing what you love and investing time and passion into the business, the results will come. The effort that you’re willing to put in, alongside a fair amount of patience, will demonstrate to your clients your value and will result in loyal clientele who will visit you again and again.

When she first started back in 2017, Keira knew that one of the biggest ways to grow would be to document

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@TotalGrooming

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GROWING YOUR BUSINESS

everything that was going on within the business. This could then be reflected upon, and used as more of an incentive to aim for bigger and better things within the industry.

After a while, in January 2019, Keira started to focus on posting content that made her happy, not only posting things she thought would be good for business. Shortly after, the realisation of posting things that were actually there to help others contributed even more and became a regular occurrence.

This line of thought came into fruition when Keira started sharing the story of how she started her own business at such a young age, (much like what she is doing right now with us!), and that really helped be a driving force for change.

Keira continues: “Since I started posting and sharing more of my everyday life in the salon, things have really changed. I am currently booked for

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the entire year with returning grooming clients.”

Amassing such a following, both client and fellow-groomer alike, has led to Keira becoming somewhat of a local icon, with others looking to her for genuine advice on how they can grow like she did.

“I get messages all the time asking for grooming advice or other groomers asking to shadow me. If you would have asked me two years ago if I thought someone would want to learn from me, I would have said you’re crazy.” Keira adds, with a touch of humour.

When it all comes down to it, what people genuinely want from a grooming business is the willingness and love for animal and pet care. Keira insists that one of the biggest factors in her growth is the fact that she is genuine, real and honest about what she posts. Clients, and fans of her work, see that as relatable @totalgroomingmagazineuk

and results in her following seeing nothing but an increase in numbers.

Keira finishes by saying: “Be you. Don’t put yourself out there as someone you think others will like. Be yourself. Ask for help. We all have to start somewhere, even when it seems hard or like you’re not improving, keep pushing. Find a mentor or teacher to help you. If you want to learn a certain style of grooming, find a couple of groomers you admire and reach out to them for advice.”

What we can take away from Keira’s story is that to grow, you must not only be willing to put in the effort and learn the industry. You must be putting yourself out there as someone who genuinely cares, someone who is looking to network and learn from others and someone who can offer something that is unique to the industry.

Follow @keirathegroomer

@TotalGrooming

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Mutneys

Mutneys award-winning Kwik-Dry K9 spray significantly reduces drying time, making it the perfect aid to any busy groomer. The caring formula volumises the coat, with anti-static properties and includes our popular baby fragrance scent. Works well on long and doublecoated breeds, particularly poodles, golden retrievers, German shepherds, huskies and malamutes. Spray liberally on the dogs’ coats after bathing.

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Free from any chemicals, tearless formula and certified PETA crueltyfree and vegan friendly. Try it now to see how FADK can make a positive impact on your business. “I cannot recommend this shampoo more if I tried, the results are amazing!” - Lakhi Thindal www.foralldogkind.co.uk RRP: £44.60 per 5L (30p per wash)

Clipit

The Clipit Suit, better known as the Game Changer, is used and endorsed by professional groomers, horse groom and vets worldwide. It has been designed and manufactured to change the way we deal with animal hair when grooming and clipping. Made from a super lightweight, robust, negative-ion technical hair resistant material, this all-in-one coverall safeguards you against hair splinters, dust and grime.

Easy to care for at a 30-degree wash and air-dries in a few hours. Available in sizes from XS-3XL and four amazing colours: Black with burgundy piping, Cornflower Blue with pink piping, Navy with silver piping and Purple with pink piping. Visit www.clipit-grooming.com RRP. £59.50

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PRODUCT NEWS

Herbal Dog Co’s range of herbal pet remedies

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that can leave any pet looking and feeling great.

Herbal Dog Co has been consistent in coming up with new scents that are agreeable to both dog and owner, and this is a hallmark which can be seen across all their health and wellbeing products. They also give outstanding performance in the grooming salon.

ounded by herbalist, Gemma Stocks, The Herbal Dog Co provides an entirely animalcentric range of lotions and potions for any size or breed of dog.

Each product has been lovingly created in the UK using natural ingredients and contains no harsh chemicals. The range is designed to cater for a variety of skin conditions and provides grooming solutions for different types of coat while the herbal powders and tonics are designed to cater for a wide range of common ailments and wellbeing issues. All the packaging is sustainable, compostable, reusable and recyclable.

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Herbal Dog Co only use a specially sourced 100% PCR plastic which is made from 100% recycled plastic (no plastic is created).They use a fully bio gradable corn starch packing material and certified sustainable FCS approved cardboard.

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@TotalGrooming

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PAWS FOR THOUGHT

Colton’s Groomers

In this June issue of Total Grooming, we speak with the fantastic Jodie Colton of Colton’s Groomers who tells us all about the brand, the training involved and how to grow your social media following to encourage more business.

J

odie set up her business, Colton’s Groomers, just over 12 months ago and has seen nothing but fantastic results ever since. The growth has been both rapid and positive, even to the point where she has built up a two-month advanced book for pups and clients.

Colton’s groomers is a one-to-one grooming experience for the pooches and Jodie takes immense pride in making the grooms as relaxed, stressfree and comfortable as possible for her furry friends.

Jodie gives us some insight into how her ever-growing social media plays a part in this: “I want to treat them with love, care, and kindness. I try to portray this as much as possible on my social channels so that potential clients can see the ‘behind the scenes’ bits that you can’t always see in the bigger commercial groomers.”

Colton’s Groomers is based within Jodie’s acre, walled country garden towards the rear of her home. This provides the perfect environment for dogs to come, play and explore when paying Jodie a visit.

Being City & Guilds trained, Jodie understands every aspect of the business of grooming, ranging from breeds, individual coat-specific grooming needs, styling and even animal welfare.

“A qualification always gives clients confidence, trust, and reassurance that their furry family members are in the best of hands,” Jodie explains, “I also completed and passed a Canine Care, Behaviour & Welfare course, which allows me to home-board dogs and gave me a greater insight into the health and well-being of animals. Furthermore, I took a canine emergency first aid training course to make sure that I know what to do in the rare case of an emergency.”

Being self-employed, from the comfort of her own home to boot, allows Jodie to devote a lot of time to dogs during their one-to-one visits. She is able to give

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longer appointments to meet the needs of each individual client, as well as their human counterparts!

Jodie continues: “It is great to be able to chat with people and allow myself time to give good home-grooming tips and advice, that ultimately benefit the dogs and can make follow-up grooms less stressful.

“Dogs receive regular breaks to have a drink and a run around in a very safe environment. I am lucky to have no commute and I don’t have to deal with @totalgroomingmagazineuk

the hustle and bustle of a busy street location. I wouldn’t want to run my grooming business in any other way, and feel blessed to enjoy my day so much!”

One thing that caught our eye here at Total Grooming is that Jodie is very quickly growing her social media following, particularly through Instagram.

She believes that she has achieved this primarily through creating great content, as well as putting in the hard work to develop herself on the platform.

By posting regular stories, feed-posts,

@TotalGrooming

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PAWS FOR THOUGHT and video reels, Jodie can stay within people’s visibility. She also tries to be engaging by responding to comments and thanking her followers as often as she can.

As we’ve touched on above, one of the most unique parts of Colton’s is the one-to-one grooms and personal time with clients. This does nothing aside from heighten the experience for everyone involved. A real win-win if you ask us!

This, combined with being qualified and trained leaves Jodie the upper hand to offer free advice and tips where necessary.

“Every dog is treated like one of my own, and I also offer home boarding for pooches in a family setting. This is so that owners can relax while they are away, safe in the knowledge that their dogs are with someone that they know.

“My family has been in the pet industry for over 30 years and dog grooming was always something I wanted to do. Having had careers in the makeup industry and recruitment, I knew I had to give my dream a go and it’s the best decision that I ever made. I feel so lucky every day to work with these beautiful animals, building bonds and creating trust. I can honestly say that I love every one of them... even the fidgety ones!” Jodie finishes.

If there’s one thing to take away from Colton’s Groomers, it’s that going the extra mile really does show in your work!

Not only will you be able to offer a better service as a whole, but your social media following will grow also, undoubtedly bringing more clientele in the future!

Follow Colton’s Groomers on Instagram: @Coltons_Groomers, Facebook: Colton’s Groomers and TikTok: @Colton’s Groomers

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CONNECTIONS Grooming and Hygiene

Industry Services

GHS Direct GHS Direct specialises in the manufacture and supply of a comprehensive range of concentrate liquid disinfectants and detergents to the animal care industry T: 01268 513200 E: sales@ghs-direct.com W: www.ghs-direct.com

Pet Industry Federation Open to all pet businesses in the UK, PIF is the membership association for the pet industry with a wide range of member benefits to support business growth and development.

T: 01234 273933 E: info@petfederation.co.uk W: www.petfederation.co.uk Facebook: petindustryfederation Twitter: @PetFedUK Instagram:@petindustryfederation LinkedIn: Pet Industry Federation (PIF)

Grooming Supplies Artero Artero has specialized in dog grooming and hairdressing products since 1909. With 113 years of experience, Artero has become a reference in both the Grooming and the Hairdressing worlds, Artero is now present in over 72 countries all over the world.

W: www.artero.co.uk/doggrooming Facebook: artero.grooming.uk Instagram: @artero.grooming.uk Mutneys Professional Pet Care Made by groomers, for groomers. Mutneys Professional Pet Care have been manufacturing and supplying professional dog grooming shampoo, fragrances and equipment for over 25 years.

T: 01948 841 470 E: sales@mutneys.com W: www.mutneys.com TropiClean TropiClean Grooming Products are a range of ready-to-use shampoos and conditioners, all of which are soap and paraben free and will not wash away a spot-on flea treatment. TropiClean shampoos are all enhanced with a mild coconut cleanser blended with other tropical extracts to create a luxurious lather that cleans and nourishes. Fresh Breath

by TropiClean is a range of no brush formula products, which are incredibly easy to deliver to your pet.

E: sales@petproducts.co.uk Instagram: @Tropicleanpet_uk

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Natural Pet Treats Monty’s Pet Treats & Wholesale Looking for extra income?

Give our Natural treats, foods & supplements a new brand!

Wholesale with white label service & UK manufactured products. 5% off first order with code TGM5 T: 0203 797 6308 W: www.montystreats.co.uk

Pet Food Burns Pet Nutrition Founded by veterinary surgeon John Burns in 1993, pioneering pet food brand Burns specialises in using simple, healthy and wholesome ingredients to create award-winning recipes that pets love.

T: 0800 0181890 E: sales@burnspet.co.uk W: www.burnspet.co.uk Facebook: burnspet Instagram: @burnset Twitter: @burnspetfood

Raw Feeding

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Natural Instinct At Natural Instinct, we are all passionate about pets. We believe raw food is the best natural option, feeding as nature intended, free from artificial additives, colours, preservatives and fillers.

T: 01276 608500 W: www.naturalinstinct.com Facebook: NIPetfoods Twitter: @NIrawpetfoods Instagram: @naturalinstinctfood

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CONNECTIONS KD Grooming Studio KD Grooming Studio, a multiaward-winning pet grooming Studio, delivers flexible C&G/ National Pet College & vocational courses.

Train with Britain’s Best Groomer, Kelly Davis (BBC) and her highly skilled team. Enrol year-round.

T: 01963 34110 E: info@kdgroomingstudio.co.uk W: www.kdgroomingstudio.co.uk W: www.kellydavis.uk Facebook: KdGroomingStudio Instagram: @kdgroomingstudio

Shampoo For All Dogkind Award-winning grooming and wellbeing range for all skin & coat types. Delivering natural, healthy and healing products that are ethically sourced and luxuriously kind to hounds & humans. (Trade discounts available) T:. 020 7148 0316 E: info@foralldogkind.co.uk W:www.foralldogkind.co.uk Secret Weapon UK Our unrivalled range of top quality dematting products, shampoos and conditioners are suitable for all coat and skin types. Organic and hypoallergenic our ethically sourced products make grooming easier, kinder and faster. Award winning and successfully selling worldwide for 8 years.

T: 07923 368137 W: www.secretweaponuk.com Facebook: Secret Weapon UK Instagram: @secretweaponuk

National Pet College Offering City & Guilds dog grooming qualifications via our approved training centres around the UK. Also, Higher Diploma in Dog Grooming, teacher training and short courses including canine first aid.

T: 01234 984450 E: info@nationalpetcollege.co.uk W www.nationalpetcollege.co.uk Facebook: nationalpetcollege Instagram: @nationalpetcollege Rob Fellows Reiki Help calm the dogs in your salon and make your job easier too.

Easy to learn and simple to do Reiki training courses especially for groomers.

Home Learning or Live Training and Qualification Day. E: rob@RobFellowsReiki.com W: RobFellowsReiki.com/reiki-fordog-groomers Facebook: RobFellowsReiki FB group: Reiki for Dog Groomers Instagram: @reikirobfellows

Training and Education Capel Manor College Train to become a qualified dog groomer; choose from full and part-time courses with free tuition for 16 to 18 year olds.

T: 0303 003 1234 E: study@capel.ac.uk W: www.capel.ac.uk Facebook: capelmanorcollege Twitter: @capelmanor Instagram: @capelmanor Four Paws Groom School Dog and Cat Grooming Training Courses and regulated Qualifications. Our friendly and knowledgeable Tutors will support you every step of the way. Locations in Cheshire, Kent, Herefordshire and Greater Manchester.

T: 01606 333765 E: info@fourpawsgroomschool.co.uk W: www.fourpawsgroomschool.co.uk Facebook: fourpawsgroomschool Instagram:@fourpawsgroomschool iPET Network International Awarding Organisation, creating regulated qualifications for the Animal Care and Veterinary Science sector. We aim to improve animal welfare through education, successfully winning awards for our Dog and Cat Grooming qualifications.

T: 0800 433 4700 E: info@ipetnetwork.co.uk W: www.ipetnetwork.co.uk Facebook: @ipetnetwork Instagram: @ipetnetwork @TotalGrooming

Summit Groomer Training Group Summit works with dog grooming training centres delivering quality tuition and City & Guilds qualifications. With centres across the UK there is one near you.

See our website for details.

T: 01535 661776 E: enquiries@summitgroomer traininggroup.co.uk W: www.summitgroomer traininggroup.co.uk

Wound Care Animus Surgical Ltd For the repair of small cuts, our popular skin glue is recommended by and available from Amazon or direct from our website.

PO Box 1260, Yateley, GU47 7GH T: 01252 845988 E: info@animussurgical.com W: www.animussurgical.com

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Going Mobile…

Winner

Grooming Van of the Year

The Portable Palace Created from our Revolutionary insulated panel, the Palace provides groomers with unrivalled benefits never seen before in the industry! This amazing new concept was born due to our lining's incredible lifespan - they often out live the vans they were placed in - so we created a demountable pod where your business can be moved on to the next chassis easily when needed - or if you no longer wish to be mobile, you can demount the pod and work from your garden!

• • • • • • • •

As the chassis ages, the Palace can be removed and placed onto a brand new chassis - resulting in a much cheaper cost than having to buy a whole new van and conversion with next to no downtime If the chassis is involved in an accident or breaks down you can simply remove the body, place it on the ground and work from your driveway whilst you wait for it to be repaired.

The lining will not out live the vehicle like so often seen with used van conversions. You then have to sell the van & conversion and then buy a new van and conversion and wait whilst it is converted. Whereas with the Palace, you can keep the pod forever and change the chassis as you need to.

Once you choose to retire from mobile grooming you can remove the Palace, sell the chassis and work from the Palace in your garden instead of having to buy a parlour or convert a room in your house.

When you choose to move home, you can take the pod with you and this portability combined with the size means they will not normally require planning permission in your garden.

You never need to buy a Brand new chassis that can depreciate - simply buy used a chassis and then swap them out as they get too old.

Smaller than its LWB Van equivalent but provides a more workable space inside that is highly customisable as there are no van strutts or vehicle constraints Can be driven on a normal car driving license Say goodbye to having to buy a whole new van and conversion every few years - simply move your Palace from one chassis to another with zero down time and when the time comes and you no longer want to be mobile, simply

Wet Pet Conversions

01258 837779 www.wetpetsconversions.co.uk

Going Mobile…

Winner

Grooming Van of the Year

Discover your dream work place today

G;Rooms

Our fantastic portable grooming Pods allow you to groom from the comfort of your own garden in a fully waterproof, insulated & professional environment. They are completely self contained - for electric you simply plug the cable provided into your house, for water in you simply attach your garden hose and this is piped straight to your Hydrobath. Waste water is held inside the bath and piped out to a location of your choice. The Pods do not normally ever require planning permission and they can be delivered to even the hardest to reach locations. And if you move house? our Pods move with you! Each pod is fully portable and can be moved an unlimited amount of times. Choose from an unlimited amount of interior & exterior options with fully customisable packages to perfectly suit your budget and design with ever Pod and conversion available on finance from as little as £20+vat per wk!

Trailers

Made from our Revolutionary insulated panel, our VCA Approved Grooming trailers provide the perfect solution if you would like to work from home and be mobile without the running costs associated with a van - with no tax or MOT required with trailers! You can leave the trailer on your drive way or hitch up with your vehicle when ever you need to. And when you have finished being mobile you can permanently demount the trailer from the axels and use it as a Garden Pod!

Vans

Our industry leading dog grooming vans provide unrivalled levels of luxury combined with practicality. Choose from new or used vans or supply your own, we work with you to create the perfect package for your business. Complete with a 10 year lining warranty our conversions outlive and out perform all in their class with a build quality that is second to none. Unlimited optional extras and packages are available including sign writing and free delivery back to you.

New vans Available fully converted from just £68+vat per wk!

Portable Palace

Your parlour for life. Our new revolutionary demountable Palace offers benefits never seen before in the industry. Once your chassis reaches the end of its life or is involved in an accident, you simply demount your Palace and work from home or swap it onto a new chassis. If you no longer want to be mobile you can demount the pod and use it as a parlour in your Garden. The palace’s can be driven on a standard UK driving License and are often smaller than their van based equivalent whilst giving you more usable space. Available in a wide range of sizes with unlimited conversion configurations. Available on finance

Wet Pet Conversions

01258 837779 www.wetpetsconversions.co.uk

60 YEARS YOUNG!

Supajets blow other dryers away Now available in a range of five colours

They outperform and outlast the competition If you're looking for a new dryer, the SUPAJET is difficult to ignore as it's set the industry gold standard for more than 50 years.

Unlike some other dryers, a SUPAJET needs only occasional servicing and, simple maintenance to help keep it working in tip-top condition.

It’s remains the 'grooming' nations favourite dryer because it’s so well designed - a SUPAJET is built to perform and built to last.

Most importantly, the SUPAJET delivers optimum air speed and temperature to dry coats of all types and textures, fast and effectively.

simpsons-online.co.uk/supajet 01354 691 830

So, if your salon needs a dryer that's reliable, efficient and cost effective to run, look no further.

The SUPAJET is simply 'best in blow'.

545 Supajet Stand Dryer £495 Available in: White, Pink, Purple Green Blue oror Purple

simpsons-online.co.uk/breeds Available in: White, Pink, Blue