Business savvy

Want to make your grooming

business stand out from the crowd? Here are five business add-ons that might make all the difference!

Consider medical

Last year, we spoke with many dog groomers who offer veterinary services alongside their normal grooming. Having an on-staff vet or someone who has the correct training could seriously provide some bolt-on services, especially when they’re trained to look for signs that could lead to another visit from your clientele!

Smells good

Why not add a touch of fragrance to your groom? Christies Direct has a perfect example of a website that stocks perfumes and other nice smells to add to your groom. Nobody wants a badsmelling puppy after all, especially after a fresh groom! Consider stocking some of these scents yourself and you may find that clients will be asking for a little spritz to top off their visits, for their canine friends of course!

Personalisation

Make it personal. If you’re the type of groomer who likes to polish off a fresh trim with a bow, why not add a personal touch so that Lucky never forgets his name again? Adding personalisation to products could really turn into a unique selling point and even attract more clients. This could also be a prime branding position for your own business, especially at the dog parks.

Packages

Do your clients often talk about wanting to enter their furry friends into some local shows? Yes? Then why aren’t you offering specific show packages to them?

Not only will your clients have a fantastic excuse to come and see you on a regular basis, but they’ll also have people asking about where they got their dog groomed. Word of mouth runs strong at shows and events, so be sure to capitalise!

Return clientele

Something a little less frequent that we see is people offering bonuses and packers for return clientele. This isn’t necessarily an add-on perse, but it can be something that you can include within your business model. Why not give a little bit of a discount for every fifth visit from a client? It never hurts to try out these sorts of return deals and see how your clientele responds.