Total Grooming Magazine December 2023

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DECEMBER 2023

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Contents

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ello readers!

A very happy December to you!

Wow, we truly can’t believe that the end of the year is here. It’s been a wild one for us here at TGM, that’s for sure!

To send 2023 off with a bang, we’re reflecting on some of our favourite products and brands over the past year with our Products of the Year feature.

We’re also diving in to the retail opportunities available, as well as looking about how to optimise your social media for the coming winter months.

From myself, and everyone here at TGM, we hope that you have a fantastic festive season and we can’t wait to catch up with you all in 2024!

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DECEMBER 2023

On the cover:

Double K Industries doublekindustries.com/

Editor Connor Jenkins connor@tgmpublishing.co.uk Commercial Director Mike Smith mike@tgmpublishing.co.uk 01795 509110

Editor

In this issue: 15 22 25 32 36 41 46

Festive Gifts & Retail Opportunities: Prepping your grooming businesses for December!

Groomers of the Month: A hot new look at a grooming business to warm up a cold month.

Products of the Year: Recapping some of our favourites from 2023.

Credit Facilities Manager Gwen Lee creditcontrol@cimltd.co.uk 01795 509103 Digital & Web Developer Matt Coppard

Rachel Bean Monthly: A pawsitive look at grooming.

Managing Director John Denning

Feline Focus: Colder months and colder cat grooming – everything you need to know!

Social Media: Prepping your socials for the winter!

Groomers Around the World: Investigating the world of Italian dog grooming.

Design and Production Grant Waters, James Taylor 01795 509108

© 2023 TGM Publishing Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands.

In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to TGM Publishing Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

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INDUSTRY UPDATE

Senior Pet Month

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ovember is Senior Pet Month, and with 57% of us owning a pet at some point, it’s important to know how to get as many years with your pet as possible.

To help keep senior pets in better health and enjoying their golden years for even longer, pet experts at TrustedHousesitters have joined forces with veterinary surgeon, Pete Wedderburn.

“As humans, we know that if we want to live for as long as possible, we need to focus on issues like diet, exercise, sleep, mental health and minimising stress. For our pets, the same general principles apply”, Pete says.

Five ways to increase the life, and quality of life, of your senior pet are to adapt their diet as they age, invest in key supplements, keep mental stimulation and enrichment going, understanding that dental health is vital and ensure you’re minimising stressors for your pets.

As with mental health, older pets can

be more affected by stress than their younger counterparts. Pete explains, “Try to understand what your pet likes and what upsets them. As a good example, if you go away on holiday, consider having

them cared for by a petsitter in your own home, rather than subjecting them to the stress of boarding kennels or a cattery”.

Visit https://www.trustedhousesitters. com/

The pet food space has been taking a central stage in the past months, following the publication of two studies: one highlighting the environmental

sustainability of vegan diets for pets, and the other evidencing the viability of cats having healthy lives on vegan diets.

ProVeg

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ovember’s EU approval for the sale of Prague-based Bene Meat’s cultivated meat for pet food represents a major milestone in the development of the cultivated meat market, food awareness organisation, ProVeg International, said.

“We are delighted to see the EU take a pioneering role in the field of cultivated meat and issue the very first approval for the production and sale of cultivated meat for pets,” Jasmijn de Boo, ProVeg CEO, said.

“As the plant-based pet food space grows, this regulatory approval of cultivated pet food will be complementary in phasing out conventional meat for feeding our cats and dogs. This will help to greatly relieve the huge burden that the conventional animal agriculture industry places on the environment in terms of carbon emissions, as well as pollution and biodiversity loss,” de Boo added.

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NEWS

The Power of Pawer Water

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etting new standards in the pet care market, Pawer Water unveils a ground-breaking canine wellness hydrating supplement! Ideal for groomers to use, promote and stock for clients, Pawer Water aims to optimise overall wellbeing for dogs by transforming the way they hydrate, ensuring that they receive a boost of goodness in the vital hydration necessary for a healthy and active lifestyle.

One of the main functions of this revolutionary new product is to focus on the overall appearance of the dog particularly in relation to its coat, skin, and overall physique. True beauty and health however start from within, and that’s precisely where Pawer Water comes into play. This unique hydrating supplement is designed not only to quench thirst but also nourish from the inside-out! Simply put, it’s a smart supplement filled with vitamins, antioxidants, functional ingredients, and electrolytes - all in one – beautifully and elegantly designed that is easy-to-store, use and carry as it is light and pocketsized. You simply open the sachet and pour the powder into a bowl of water and serve to the dog.

The science behind this hydrating supplement

Pawer Water’s formulation is a testament to the symbiosis of humangrade wellness innovation and canine nutritional needs. It’s a leap forward from traditional supplements that often contain fillers and artificial additives.

“We’ve taken the best practices and ingredients from the human cosmetic and supplement industry and tailored them to meet the unique needs of our dogs,” said Nathalie Ohana, founder of Pawer Water. “Our mission is to offer a product that not only hydrates well but also enhances the overall wellbeing and vitality of our canine companions.”

Formulated by a best-in-class

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nutritionist, Pawer Water is made from top-tier ingredients, emphasizing purity and efficacy. It’s free from artificial colours and artificial preservatives, aligning with the growing demand for natural pet care products. The product is also formulated, produced, and packaged locally in the United Kingdom.

“Working ‘paw in paw’ with the team, we’ve harnessed the power of natural ingredients, combined with our knowledge from the human supplement field, to create something truly unique for dogs,” says Tanya Cohen, the brand’s lead nutritionist

The benefits of Pawer Water

We all know that a healthy, shiny coat is a sign of good health and is vital for a successful grooming session which is why Pawer Water’s functional ingredients such collagen, hyaluronic acid, or biotin proactively support the wellbeing and shine of the coat. A shinny coat is indicative of a well-hydrated dog, as well as the skin’s wellness and elasticity, reducing the likelihood of dryness and @totalgroomingmagazineuk

irritation - common issues one can encounter in salons. Furthermore, Pawer Water contributes to stronger bones and joints. This is particularly beneficial for active dogs, senior dogs and larger breeds that are prone to joint issues.

A dog with healthy bones is easier to handle and groom, making a groomer’s job more manageable and enjoyable.

Nathalie Ohana concludes, “By embracing innovative products such as Pawer Water, groomers are not only improving the quality of their services but also playing a crucial role in the wellbeing and happiness of the dogs they care for. Groomers today are often seen as sound advisors to pet parents on various aspects of canine care. Products such as Pawer Water are setting new standards in this area, empowering groomers with a holistic approach to their pet clients’ health!”

For further information visit: www.pawerwater.com For more information on trade prices please contact: Nathalie Ohana, Founder & CEO, hello@pawerwater.com

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NEWS

Christmas treats MER’S OO

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since 2010

RUS E D B T

With the festive season just around the corner, many pet owners love the opportunity to spoil their dogs just as much as the rest of the family. With many pinching their pennies this time of year, due to the ongoing cost of living crisis, the team at tails.com, have rounded up some ways you can still spoil your dog this Christmas, without breaking the bank:

1. Bake a dogfriendly tasty treat

If you’re considering treating your dog this Christmas, why not bake a homemade festive treat using ingredients you already have in your cupboards? Sadly, most of the delicious goodies we indulge in over the festive season aren’t suitable for dogs.

However, with just a few simple ingredients you can whip up a batch of delicious Apple and Gingerbread Biscuits that are completely dog-friendly. If you’re looking to do something extra special this Christmas for your four-legged friend you can’t go wrong with baking.

2. Plan a festive walk

Pre- Printed & Custom Doggie Bandanas Fabrics by the yard

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Christmas is the perfect time to Photo by Laura Beth Snipes on Unsplash wrap up warm, throw on some wellies and go for a walk in the put on a movie that your furry friend is crisp winter air with your furry friend in guaranteed to love, like Santa Paws, tow. Whether you’re looking for a beach Secret Life of Pets or 101 Dalmatians. to blow the cobwebs out, or a woodland area to discover creatures and nature that come to life in winter, your dog will 4. Prepare a dog-friendly love a festive walk this Christmas. This dinner time of year is truly breathtaking!

There’s nothing better than sitting down Be extra cautious when walking your to enjoy a Christmas dinner with all the dog during autumn and winter, as the trimmings - and we’re not the only ones cold temperatures, and dark nights can who love this festive tradition. There are pose a threat to you and your beloved plenty of delicious festive foods that our pet. four-legged friends can enjoy safely.

But while we tuck into our delicious turkey dinners and selection boxes, it’s 3. Snuggle down for a important to remind ourselves that not movie marathon every Christmas treat is designed to be If the weather has taken a turn for the suitable for our dogs. Some human treats worse, a movie night with your fourcan cause digestive upset in our canine legged friend is a great way to celebrate companions, like chocolate, mince pies, the festive season. Grab your dog’s Christmas pudding, onions, garlic, nuts, favourite toy, blankets and perhaps some leeks, meat skin and bones. special treats so they can snuggle down with you to watch a film.

Visit tails.com/gb/ To make it extra special for your dog, @totalgroomingmagazineuk

NEWS

Social star

A Brighton dog grooming instructor is putting her skills to good use, by making her adorable dog a social media star.

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elen Kirby is a nationally recognised dog grooming expert, and has taken part in competitions, including appearing on the BBC TV show Pooch Perfect.

And when Helen got her first dog Sebastian, she knew that the partipoodle would be a great personal inspiration, and hoped to create some fantastic styles.

Two year-old Sebastian is no stranger to Helen’s place of work, the Bone Idol Academy in Blatchington Road, where learners can study for qualifications in the subject, or take part in Groom Your Own Dog Day sessions for pet parents.

And online too the pooch is a real star, posing with amazing and skillful grooms and props catching the eye of Instagram users on his @sebastianthepartipoodle feed.

Helen said: “Sebastian is my first dog, and he’s such a character, his look definitely reflects that and he’s doing really well on social media. As his mum it’s really nice to be able to use my skills to create a modified continental cut, and people who come to the academy often ask to learn how to groom like a style they have seen on Sebastian.”

To hone her skills Helen travelled to Malaysia where she learned the tricky Asian Fusion grooming style from experts, and now teaches the style, which includes round teddy bear cuts and spiral body grooms to students on her courses.

But for Helen animal welfare always comes first, and that is at the heart of all that she teaches her students.

She added: “The dogs that come to us all need to be groomed because of their coat type, first and foremost it is their welfare we are taking care of. At Bone Idol our mantra is Happy Healthy Fabulous, and that is at the heart of all that we do. That of course does not stop the animals we care for looking like a million dollars.”

Dog grooming is a booming industry, with many salons being forced to close

their books due to high demand after the pandemic puppy boom. The Bone Idol Academy has been inundated with sign ups for their courses, from people keen to change their career paths and work with dogs.

Helen said: “Dog grooming really is a growth industry as there are more dogs than ever in the UK. Many popular dog breeds such as Labradoodles and Cockapoos need regular grooming, and even short furred dogs benefit from

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All images by Helen Kirby / Animal News Agency

a bath and brush pamper, so there is never a quiet time for a dog grooming business.

“I love being a teacher and sharing all I’ve learned in Malaysia and here in Brighton too. This city is the best if you own a dog, and I’m so proud to live and work here.”

To find out more about the Bone Idol Academy go to https://boneidol.co.uk/ pages/bone-idol-training-academy

NEWS

Nutritional tips A nutritionist has revealed a simple recipe which when added to your dog’s food can help them live longer and slow down the aging process.

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anine nutritionist Francesca Ford, who teaches at the Bone Idol Academy, says that if you feed your dog a simple paste created using turmeric and black pepper your dog may be able to enjoy a healthy life for longer.

Turmeric is an accent spice that comes from the root of curcuma longa. Unlike a lot of herbal remedies turmeric comes with scientific backing and has been used in clinical studies.

There are a large number of studies outlining the benefits of turmeric for arthritis because of this it’s believed that turmeric can also help dogs with arthritis.

When prepared correctly, turmeric is a powerful anti-inflammatory due to the chemical it contains, curcumin. Due to being totally natural turmeric is also a lot kinder than many common medicines prescribed.

Turmeric is also a powerful antioxidant that can increase longevity and help slowdown the aging process.

Francesca said: “You may have seen in

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your local trendy coffee shop that they sell turmeric lattes. Along with looking fancy with their bright orange colour they also come along with a list of health benefits. So, do these benefits transfer over to our dogs?

“Raw turmeric is not bioavailable for dogs to absorb into their body. Cooking in an oil and adding black pepper is the best way for the dog to be able to gain all the nutritional benefits from it.

“There are lots of great turmeric treats and supplements on the market for dogs. Alternatively, you can create your own ‘Golden Paste’. This is easy to make and can be stored in your fridge for two to three weeks.”

Golden paste recipe:

• 60g turmeric powder • 250ml of water • 70ml of coconut oil (raw, unrefined) or linseed oil or extra virgin olive oil • 2-3 teaspoons of freshly cracked black pepper 1. In a saucepan add the water along @totalgroomingmagazineuk

with the turmeric powder 2. Mix together and bring to a boil 3. Lower the heat and keep mixing until you have a thick paste 4. Leave to cool for 10 mins before adding the final ingredients 5. Add in the cracked black pepper along with the oil and mix thoroughly 6. Store in a jar with a lid for up to 3 weeks in the fridge Francesca added: “As with any supplements turmeric should be added to the diet in small doses with the amount being increased slowly.

“As a guide, start with a quarter of a teaspoon per 5kg of body weight. One last thing to note is that turmeric is a warming spice. Due to this it may not be suitable for dogs who always seem hot and seek out cold places to lay.”

To find out more about the Bone Idol Academy’s canine nutrition courses go to https://boneidolacademy.com/caninenutrition/

Infection Control for Dog Groomers Confidence for you and your customers Disinfectants, Sanitisers, Shampoo & First Aid Products

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Dog and Cat Grooming Qualifications Inspire, achieve, believe!

Start your career and gain an Ofqual regulated qualification Contact us at info@fourpawsgroomschool.co.uk www.fourpawsgroomschool.co.uk

EDUCATION FOR PEOPLE, FOR PETS, FOR THE FUTURE iPET Network is a sector specific Awarding Organisation who are constantly developing innovative animal care & veterinary science qualifications.

Additionally, iPET Network is an End-point Assessment Awarding Organisation.

If you would like to become a Training Provider, contact us on info@ipetnetwork.co.uk www.ipetnetwork.co.uk

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12/04/23 06:54

Festive Gifts & Retail Opportunities It’s about that time of year! Let’s take a look at what you can do for your clients this festive season, as well as the retail opportunities that follow.

Image by @one.little.wanderer on Instagram.

@TotalGrooming

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FESTIVE GIFTS & RETAIL OPPORTUNITIES

The Art of the Festive Season

As the holiday season approaches, dog and cat grooming businesses have a unique opportunity to capitalise on the festive spirit by incorporating festive gifts, retail opportunities, and promotions into their operations.

Image by @karsten116 on X

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hristmas in 2023 presents a golden opportunity for grooming businesses to not only boost their revenues but also foster stronger relationships with pet owners. This issue, we will explore the importance of utilising festive gifts, retail opportunities, and festive promotions within a dog or cat grooming business and offer valuable insights to help prepare for Christmas in 2023.

Enhancing Customer Loyalty

These packages can include special holiday-themed grooming services that make pets look and feel their best, along with seasonal accessories like bows, bandanas, or temporary colour sprays.

By offering these packages, you can enhance customer loyalty and establish your grooming business as a place that goes the extra mile to make the holiday season special for pets and their owners.

Creating Memorable Moments

The holiday season is a time of giving, and your grooming business can play a pivotal role in spreading joy to pet owners. Offering festive grooming packages can be a win-win situation.

Christmas is a time for creating cherished memories. By incorporating festive elements into your grooming services, you can make each pet’s visit to your salon memorable.

Consider offering themed photo

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sessions where pets can pose with Santa hats or in front of a beautifully decorated holiday backdrop. These photos make for heartwarming keepsakes and can be a fantastic way to promote your services on social media, enticing more pet owners to visit your business.

Unique and Personalised Gift Ideas

Festive gifts have become an integral part of the holiday season. As a grooming business owner, you can provide a unique and personalised giftgiving experience for your clients.

Consider offering customised pet grooming gift certificates or gift baskets filled with pet grooming products and accessories. This not only helps your

FESTIVE GIFTS & RETAIL OPPORTUNITIES

Image by @karsten116 on X

Image by LINLI XU on Unsplash

customers in finding the perfect gift for their beloved pets but also encourages them to spread the word about your business to friends and family.

Expanding Your Product Line

The holiday season offers the perfect occasion to expand your product offerings.

Stock up on festive pet accessories, such as holiday-themed collars, sweaters, and toys, to add to your retail inventory.

By doing so, you can attract more foot traffic and generate additional revenue.

Additionally, consider partnering with local artisans to sell handmade, petrelated holiday items, creating a unique shopping experience for your clients.

Specialised Seasonal Merchandising Effective merchandising can help your retail products stand out during the holiday rush. Create eye-catching displays in your grooming salon, featuring holiday-themed pet products.

Implementing unique retail displays with festive colours and decorations can entice pet owners to make impulse purchases for their furry friends. Ensure that your products are well-organised and clearly labelled, making it easy for customers to find the perfect holiday gifts for their pets.

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Image by Jamie Street on Unsplash

Online Sales and E-commerce

Don’t forget the importance of online sales and e-commerce in today’s digital age. Invest in a user-friendly website where customers can browse and purchase holiday pet products.

Offer online exclusive promotions and free shipping to attract online shoppers.

Utilise social media platforms to promote your online store and engage with your audience. Consider running targeted @totalgroomingmagazineuk

Facebook and Instagram ads to reach a broader customer base during the holiday season.

Discounts and Bundle Offers

Offering special discounts and bundle deals during the holiday season can significantly boost sales. Create limitedtime promotions that encourage pet owners to take advantage of your grooming services or retail products.

FESTIVE GIFTS & RETAIL OPPORTUNITIES For example, you could offer a “Holiday Pampering Package” that includes grooming services, a festive accessory, and a discount for a future visit.

Discounts and bundle offers not only increase sales but also create a sense of urgency that motivates customers to make a purchase.

Loyalty Programs

Implementing a loyalty program is a fantastic way to reward your most loyal customers during the holiday season.

Offer discounts, free grooming sessions, or exclusive access to special events to clients who have visited your salon multiple times throughout the year.

Loyalty programs encourage repeat business, build customer relationships, and foster a sense of community around your grooming business.

Charity and Giving Back

Christmas is a season of giving, and your grooming business can make a positive impact on the community by giving back. Consider running promotions that involve charitable contributions.

For instance, you could donate a portion of your December proceeds to a local animal shelter or rescue organisation. Not only will this initiative create goodwill among your customers, but it will also demonstrate your business’s commitment to making a difference in the lives of pets in need.

Image by @andrewjte on Instagram

offerings and sales strategies.

Christmas 2023, Plan Ahead

Marketing and Promotion

The key to a successful holiday season is preparation. Start planning your festive offerings, retail inventory, and promotions well in advance to ensure a smooth execution. Consider brainstorming and scheduling holiday marketing campaigns, and order your holiday-themed products early to avoid any supply chain delays.

Effective marketing is crucial to attracting customers during the holiday season.

Utilise social media, email marketing, and your business website to promote your festive grooming packages, retail products, and promotions.

Consider creating a content calendar to ensure that your marketing efforts are consistent and reach your target audience.

Staffing and Training

Customer Experience

If your grooming business experiences a surge in customers during the holiday season, it’s essential to have a welltrained and sufficient staff on hand.

Ensure your employees are prepared to offer the specialised holiday services and retail assistance that your customers will expect. Conduct training sessions to familiarise your team with your festive

The holiday season can be a stressful time for pet owners, and your grooming business can provide a welcome respite. Create a welcoming and festive atmosphere in your salon, offer refreshments, and provide a safe, comfortable space for pets.

Ensure that customers have a positive and memorable experience when visiting

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your establishment.

Incorporating festive gifts, retail opportunities, and promotions into your dog or cat grooming business can be a game-changer for Christmas in 2023.

By offering specialised grooming services, expanding your retail inventory, and promoting festive deals, you can boost revenue, enhance customer loyalty, and create memorable moments for your clients.

This holiday season, embrace the spirit of giving by providing unique and personalised gifts and supporting charitable initiatives. With careful planning and strategic execution, your grooming business can make a positive impact on pets and their owners during this joyous season.

Prepare now to ensure a successful and fulfilling Christmas in 2023 for your grooming business.

KOJIRO™, USED BY THE WORLDS TOP GROOMERS

Japanese inspired grooming products which incorporate the finest materials, craftsmanship and natural, environmentally friendly ingredients. All designed to improve your grooming and protect you and your animals health.

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www.kojirogroomingproducts.co.uk KojiroGroomingProducts

@kojirogroomingproducts

GROOMERS OF THE MONTH

Salina Prescott

Salina Prescott is a pet groomer, co-owner of Doggy Furdoos, Fleetwood and founder of the Dynamic Dog Groomer, a business centred on education and training for dog groomers.

Hi Salina, please introduce yourself!

I have been grooming for 12 years, and we opened our salon straight after training which was a baptism by fire. Now alongside dog grooming, I run 1-2-1 training days for new groomers, and workshops and webinars for groomers of all levels of experience. I also have a Facebook group called ‘Education for the Dynamic Dog Groomer’, where I promote learning, mindset and selfdevelopment for dog groomers, and hopefully in the future podcasts about such topics!

What can you tell me about your dog grooming business?

The salon has been open for eleven years and is a partnership between my mum and I. As you can imagine, that has been quite an interesting experience! But we do have a pretty

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GROOMERS OF THE MONTH good relationship. We provide several dog grooming services, from traditional to innovative Asian Fusion-inspired pet grooming, luxury spa packages and professional ultrasonic teeth cleaning.

We are continuously upgrading our skills and knowledge to provide the absolute best in what we do. Our salon is intimate and relaxed with the pets’ health and welfare at the forefront of how we operate. In 2023, we introduced cat and small animal grooming. I resisted it for a while, but it’s actually a wonderful experience being in the salon with the cats, it’s just a completely different vibe to dog grooming and really enjoyable.

What would you say is your unique selling point?

The salon’s USP is us! We’ve worked hard to make great relationships with our clients, and their pets. They know that the grooms will always be consistent and that we will always put their pets first. We think that it’s really important to nurture our relationships with our clients and to build genuine bonds with the animals.

What can you tell me about how you trained to be a dog groomer?

I was completely burnt out in my previous career in retail management/ training and the money was BAD! We were still recovering from the recession and I was working myself to death for no thanks. I had a good long think about what I was really passionate about and then took the biggest risk of my life! I found and paid for a grooming course and handed my notice in immediately. I left myself no room for failure and I went all in on a salon-based course. I then did my qualification about 18 months later and never looked back! Since then I’ve looked for different workshops, online courses and sought out 1-2-1s with other high-quality groomers. I see this career as one where you never stop training and never stop learning, and I am always looking to upgrade my skills. You can probably tell that I’m very passionate about this topic!

Do you have any “hidden gems” you’d like to share with our readers?

Always have an open mind to new opportunities. When I first started, for a long time we said things like ‘that

won’t work at this salon’ or ‘we can’t do that’ and how wrong we were! You can have your salon however you want, and you can follow your passions and your dreams and you can make things work with the right knowledge and attitude.

The more your salon reflects you, the more your clients will resonate with you, and the better the service you will be able to give.

What advice would you give to other dog groomers who are just starting out in the industry?

Number one would be to invest in yourself, your equipment and your business, so bin anything that’s broken, keep your equipment well maintained and take as many learning opportunities as you can.

Number two would be to look after your body, it’s got to last you a long time! Get a massage every now and then, and don’t overstretch yourself at work.

Number three would be to look after your money. Don’t let people haggle, price for what you need and make sure you’ve got money put away for the future in your savings/pensions etc. This is a

lesson that I wish I’d learnt a lot sooner than I did!

Are there any general thoughts you’d like to share?

Collaboration is always better than competition, so if anything I’ve said here resonates with you feel free to get in touch! If you’d like to get in touch with me, you’ll find me in the salon (Doggy Furdoos, Fleetwood) or in my Facebook group ‘Education for the Dynamic Dog Groomer’.

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Get some peace of mind this Christmas.

Petcover Group offers Pet Business and Liability Insurance, through Brooks Braithwaite (Sussex) Ltd. Get a quote TODAY at brooksbraithwaite.com or call us on 0345 982 5499 Brooks Braithwaite (Sussex) Ltd is registered in England and Wales under number 1416900.

Brooks Braithwaite (Sussex) Ltd is authorised and regulated by the Financial Conduct Authority under reference number 304839.

Products of the Year With the year coming to a close, we wanted to reach out to some of our favourite brands, and talk about their fantastic products, from 2023! Image by Curology on Unsplash.

@TotalGrooming

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PRODUCTS OF THE YEAR

2023 favourites!

We revisit some of our favourite products from 2023!

ShakeYourTail

“Experience the future of pet business management with ‘ShakeYourTail,’ the sleek SaaS service captivating users in 2023. Beyond its streamlined handling of clients, appointments, and online payments, what truly sets it apart is its visually stunning UI and ease of use. Navigating through this elegantly designed interface is a visual delight, making every task a breeze. From hassle-free payments and deposit management to automated reminders, ‘ShakeYourTail’ combines beauty with functionality seamlessly. Ideal for the modern pet professional, its multi-site management feature ensures businesses of all sizes can be easily managed. ‘ShakeYourTail’ is also the only pet business platform that starts from free. Starts from Free to £45 Visit www.shakeyourtail.com

Shampooch by Ethical Supplies

Shampooch’s UK-made dog shampoos are customised to cater to diverse coats and skin types. We have three amazing fragrances to choose from, our Sandalwood & Lavender helps to calm anxious and nervous dogs, while the Aloe Vera & Tea Tree helps to soothe irritated and itchy skin, and our Rhubarb & Custard shampoo leaves the dog smelling fruity and fresh while tackling even the most stubborn stains. All three of our dog shampoos dilute at 25:1. The shampoos are vegan and crueltyfree, and revenue from sales supports disability employment in the UK. Available in both 500ml and 5 Litre bottles. RRP from £9.95 Call 01535 600771 Visit www.ethicalsupplies.com

Aqueos Eco Disinfectants & Anti-Bacterial Dog Shampoo

The Eco Disinfectants help with bio-security giving groomers and their customers peace of mind. The disinfectant kills 99.99% of germs and carries on working after application. Fully tested to EN standards and can be used on any surface. Dogs can access treated areas immediately.

Mastercut offer a great range of detachable blades in both standard and wide versions.

The Anti-Bacterial Shampoo can Guaranteed to improve the cutting performance of your clipper, thanks to precision be used for any dog presenting grinding and more cutting edges than rival brands. Mastercut blades are designed to with skin conditions. Can be fit all popular Andis, Heiniger and used as often as necessary and Oster clippers, enabling you to switch is suitable for puppies. All are brands without having to question available in a variety of sizes and their compatibility. The ‘superwide’ smaller bottles suitable for add-on blades and comb attachments have sales to customers. Available from revolutionised the way salons work, wholesalers. Visit www.aqueos.co.uk speeding up clipping times and and use voucher code TRADE improve work efficiency. If you’ve yet 5 Litre Disinfectant Concentrate to discover this award-winning brand, £58.00 (dilutes to 200 litres) you can find out more information by 5 Litre Anti-Bacterial Dog Shampoo visiting: £38.00 www.mastercut.pro

Simpsons

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PRODUCTS

WildWash Sensitive Shampoo for Itchy Allergy Skin and Puppies

Introducing our WildWash Sensitive Coat Shampoo for Itchy Allergy Skin and Puppies, a vetapproved solution for dogs with sensitive skin. With a dilution ratio of 32 to 1, one bottle delivers 166 washes at just 30p each, ensuring a cost-effective grooming experience. This fragrance-free shampoo, formulated with Aloe Vera and Evening Primrose Oil, provides gentle cleansing, softening, rehydration, and protection for your furry friend’s delicate coat. The go-to choice for itchy allergy skin and puppies, it’s mild yet effective, making bath time a soothing and affordable delight for both you and your pet. Visit www.wildwashwholesale.co.uk RRP price: £49.50 + VAT

Peake Pet Care

Have you tried Peake Pet Care’s ‘World Famous’ Soothing Ear Cleaner? Our ear cleaner (formerly known as Quistel) is one of the most popular of our pet care products with our customers.

The Peake Pet Care Soothing Ear Cleaner gently loosens and aids the expulsion of the irritating dirt and ear wax which become a major source of irritation to most mammals, while disinfecting the animal’s ear by penetrating even the smallest mammalian ear canal. It leaves the ear dry, clean and open.

When applied according to the ‘Instructions for Use’, Peake Pet Care’s Soothing Ear Cleaner will help control acute and chronic ear issues with repeated and regular use. It is simply The Best !

Visit www.peakepetcare.com RRP From - £8.99

Oh So Precious

Brand new for 2023, the Oh So Precious pet keepsakes range was a huge hit at Groomfest and this Family Prints Frame has been a best seller ever since. Designed to cherish the finger or paw print of every family member, this gorgeous print kit makes the best family keepsake or perfect gift for pet lovers. And best of all, the ink doesn’t touch the skin or paw pad! Non-toxic and no mess! Just £14.99.

Visit www.ohsoprecious.co.uk

The Canine Queen

I am the only Emmi-pet trainer and distributor in the UK, who is focused on providing a one-to-one training service, either in person at my salon in Derby, locally or via WhatsApp. Unlike a lot of training out there (yes, Ive been on a lot of sessions), my five star training is personal, knowledgble, fun and practical where you can bring your own pooch or a stooge dog, plus Im on hand personally afterwards to support you as it does require a little on the job training. You can find me regularly at a lot of the major shows and some of the smaller ones. Emmipet is a fantastic additional service for several reasons. Here are a few: 1. Happy customers – maintaing dogs teeth to help prevent the need for dentals or after they have had any dentals, and if trained correctly, referrals from vets as they see the benefit of the product also.

2. Much lower labour insensitivity – less back breaking work and less time required....which in turn leads to ...

3. Higher profits – very easy to make back the initial costs of purchasing the equipment within a couple of months and going forward as the only costs then are the toothbrush heads and smaller cheaper equipment parts. Customers are easy to recruit and earning more in 2 hours than you would for most grooms and upwards of 19k a year extra.

4. Happier and healthier dogs- the build up of periodontal disease can at the later stages, cause major health issues, which In term can cause death. We maintain our teeth every day, so why would you not maintain your dogs?

Starter kits start from £180. Please contact Antonia @ www.facebook.com/thecaninequeen or Instagram @emmipetthecaninequeen or on 07507856726

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PRODUCTS

GRIMEINATOR

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Unleash the Power of Clean with GRIMEINATOR® Pet Shampoo.

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hen it comes to keeping your furry friends fresh and fabulous, look no further than GRIMEINATOR® Pet Shampoo. This extraordinary shampoo stands out in the Grooming and Pet Care markets, delivering “best in show results” while providing a gentle and thorough cleaning capability for even the dirtiest and smelliest animals.

What sets GRIMEINATOR® apart is its unique formula which makes it the best choice for dog show entries or the most challenging dirty dog. This unparalleled versatility is also provided at the lowest cost per application on the market! The lowest cost per application is achieved by the synergy of the proprietary cleaning compounds as well as the legitimate 32 to 1 concentration. The rich lather also rinses off easily, ensuring that you get the best value for your money, along with the best professional results.

Among the key features of GRIMEINATOR® is that its humectant and emollient-rich composition not only deep cleans and deodorizers but is easy on hands and animal skin while conditioning the hair, leaving coats manageable and lustrous.

Using GRIMEINATOR® is a breeze, thanks to its simple and easy application.

To prepare the shampoo solution, mix one part GRIMEINATOR® into up to 32 parts water, or use it undiluted for a

more concentrated application. Wet your furry friend with warm water, apply the shampoo solution and work it deeply into the coat for a rich lather, while avoiding the eyes. Rinse thoroughly and repeat if necessary for optimal results.

What makes GRIMEINATOR® a standout choice is its effective deep cleaning and conditioning, fresh enduring fragrance. Whether your pet has rolled in the mud or encountered some stubborn odours, this shampoo tackles the toughest grime with ease, leaving your pet smelling great and looking fabulous for many days.

For a complete grooming experience,

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consider following up with a Groomer’s Edge® conditioner. This combination ensures that your pet’s coat remains healthy, soft and shiny, and in top-notch condition after every wash.

In conclusion, GRIMEINATOR® Pet Shampoo is a game-changer in the world of Grooming and Pet Care. Its concentrated, natural formula, combined with deep cleaning and conditioning properties, makes it a must-have for Groomers and pet owners who prioritise the well-being and cleanliness of their beloved companions. Say goodbye to grime and hello to a fresh, lustrous coat with GRIMEINATOR®.

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RACHEL BEAN MONTHLY

Pawsitive This month, despite the horrible weather, it’s been a bit of an exciting time for Team Bean! By Rachel Bean.

I

recently found out that I have reached the finals of the Dog Friendly Awards 2023, for my work in promoting and driving canine first aid as a qualification.

On December 29, I get to attend the awards bash at The Kennel Club in London. It will be an exciting addition to our Christmas plans and I am absolutely thrilled to be recognised in this way.

Life isn’t all about awards and accolades, but things like this show that people are seeing the benefits of canine first aid, and that attitudes are heading in the right direction.

I’m also an ambassador for the national Safe Pets and People campaign, which is calling for all pet professionals to have first aid training. Having first aid training enables you to think clearly and calmly in a crisis, I regularly get feedback from people who have been on my courses that have said they saved their dog’s life.

This includes Daily Star pet columnist Catherine Lamb, who undertook the Ofqual-regulated iPET Network Canine First Aid qualification for a newspaper feature.

Catherine said: “My dog Paisley was

Catherine Lamb

choking on a piece of cupcake, thanks to the course I knew exactly what to do and managed to get it out.

“The course may very well have saved her life, so it makes us even prouder to support Safe Pets and People.”

And now for this month’s tip, which is definitely in response to the inclement

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weather that we have had recently. It seems to have never stopped raining, and I hope that you or your business has not been affected by the deluge.

The nights are getting darker and the cold is setting in, so I am turning my attention to canine foot care, in veterinary practice I regularly treat pets

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RACHEL BEAN MONTHLY

with foot injuries caused by a range of hazards.

There are plenty of simple things that pet parents can do to take care of their dog’s feet in the cold.

Many of us wonder why dogs don’t need to wear shoes particularly when there is ice on the ground and it’s very cold, but the skin and fur on a dog’s foot is very robust, and unless they have an injury footwear is rarely necessary.

However, it is important to make sure that after a walk your dog’s paws are cleaned and dried properly, as this can help to prevent sores and infections caused by dirty and damp conditions.

It is always important to keep the fur on your dogs’ feet trimmed and their nails clipped for healthy feet, and to avoid any tearing or injuries.

A good paw balm is also a nice addition to your dog’s after-walk regime, as it helps their paws feel more comfortable and prevents sores from developing.”

There are plenty of seasonal hazards when out on a walk, which can affect your pets’ feet. In the winter there is grit on the roads, which can cause irritation to

the paws, and poisoning if ingested by the dog cleaning with their tongue.

To avoid these complications, always clean your dog’s tummy and feet after a walk where salt has been spread. In this

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Rachel with Chilli and Wisp

case, some people do choose to get their dog some paw boots, if their dog has particularly sensitive feet.

To find out more about Rachel Bean go to www.rachelbean.co.uk

FELINE FOCUS

Cat Grooming in Colder Months

It’s definitely feeling chilly these days and Autumn is very much here. This made me stop to think about how my approach to cat grooming changes slightly in the colder months versus the warmer ones. Here are five things I know I consider differently in the darker half of the year. By Katie Gwilt, iPET Network tutor and owner of The Kat Lady grooming business.

The Age of the Cat

Think about older humans and how they feel the cold more than younger ones. It is the same with cats too.

Older cats move less and sleep more needing to conserve their energy to heat their body in the colder months. When looking at what is best for the cats in your care this needs to be considered when putting together a grooming plan.

You may want to consider whether things like lion cuts and shaving large areas of their fur are the best for the cats’ welfare at this time.

A lot of cats when they reach their senior (10+) and especially super senior years (15+) are going to need help with grooming so you are likely to have quite a few on your client list.

The Health of the Cat

It is important to always check if the cat you are grooming has any health conditions before starting their groom.

Beautiful Buster is an outdoor cat in all weather looked after by kindly neighbours. I spot-shaved some matting but left as much of his coat as possible to help protect him during the colder months

Miguel the Sphynx showing how to get cozy in the colder months in a pile of cat beds and blankets

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Poor health can be a factor in deciding the best grooming plan for each individual cat.

Low body temperature can be a side effect and aftereffect of some health conditions such as cardiovascular disease, post-surgery, drug-related side effects etc. @totalgroomingmagazineuk

Make sure that cats with any health conditions are kept warm and comfortable as much as possible. Cats exposed to the cold elements are more susceptible to hyperthermia as well so do consider if shaving a cat is the best plan before making a commitment to your client.

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FELINE FOCUS Where the Cat spends its time

Cats can be indoor only, outdoor only or a mixture of the two. While it is colder you will need to consider how much time each cat spends outside and at the risk of the elements.

Not only does fur protect the cats skin from sharp objects like barbed wire, thorns and brambles, it also keeps them warm from autumn to spring. Cats use their fur for thermoregulation as it has insulating properties that help them to regulate their body temperature.

In the summer cooler air is trapped against the skin and stops them from overheating (why shaving cats in the summer to help them cool down is actually counterproductive).

Likewise in the winter, the thicker fur traps warm air against the skin to help them stay warm. It won’t take care of extreme temperatures, so please do take that into consideration at the height of summer and winter.

Bathing Cats with Thicker Winter Coats

In the autumn cats shed their summer coats to grow a thicker winter one to help keep them warm when it’s colder.

This means that drying them after a bath is going to take more time than during the summer.

The weather will also help the cat dry quicker between spring and autumn. It isn’t ideal to have a cat under a blaster drier for more than 30-40 minutes for their health, their hearing is much more sensitive than us humans.

Blasters have a disclaimer for prolonger use for us let alone cats (and dogs whose hearing is also much greater than that of humans). It also can be difficult for cats with brachycephalic (flat) faces.

Spend more time towel-drying cats with thick fur as well as combing them during drying so they don’t have to spend as long under a blaster. You will want to make sure they are totally dry though as a soggy cat is a chilly cat.

Maine Coon Cornelius enjoying his extra cozy cat bed and blanket combo at this time of year

My latest foster cat Sweep demonstrates the joys of an igloo house which is extra cozy now its chilly

Make sure when you talk to the human clients that before they take their cat home from your salon or you leave their home after their groom about how to care for their cat afterwards.

If they have had to be shaved when it’s cold outside let them know to have some cozy warm spaces for them to snuggle up in afterwards.

Older cats and those with health issues also benefit from an electric heat pad on a low setting under their favourite sleeping spot. There are

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Make sure there are cozy spots in the home

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Super senior Molly has many health conditions so it is imperative she is kept warm and as healthy as possible

jumpers available for cats too, but they can’t be left on 24/7 to allow the skin to breathe. Make sure the cat has access to rooms that are warm and ideally not just with hard cold floors. If that is all that is available then some cardboard boxes and blankets can be used to make cheap and secure cat beds.

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Social Media This issue, we’re going online to find out about how social media can have a positive impact on your business. Image by @elisalou on X.

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SOCIAL MEDIA

Social media success

One industry that can significantly benefit from harnessing the potential of social media is the pet grooming business, specifically dog and cat grooming. In this article, we’ll explore the importance of utilising social media within a dog or cat grooming business and how it can lead to increased visibility, customer engagement, and ultimately, business success.

A

strong online presence is essential for any business in the 21st century, and social media is a vital component of that presence. For a dog or cat grooming business, social media provides a platform to showcase your work, display before-and-after photos of groomed pets, and share informative content about pet care and grooming.

These visuals and informative posts help potential customers get a sense of your expertise and the quality of your services. When people see beautiful, well-groomed pets on your social media pages, they are more likely to trust your business with their furry companions.

Social media platforms like Facebook, Instagram, and X allow you to connect with pet owners and pet lovers directly.

You can engage with your audience by responding to comments, messages, and posts about their pets. Building a community of pet enthusiasts on your social media accounts helps create a loyal customer base and fosters a sense of trust and credibility.

Responding to inquiries, sharing tips on pet care, and participating in conversations about pets can establish you as a knowledgeable and compassionate pet groomer.

Social media provides an excellent platform for showcasing your grooming skills and expertise. You can share videos or photo slideshows of the grooming process, explain different grooming techniques, and offer insights into the specific needs of various breeds.

This not only educates your audience but also positions you as an authority in the field. When pet owners see your commitment to their pets’ well-being, they are more likely to choose your

services over your competitors.

Social media is a cost-effective way to market your dog or cat grooming business. You can run targeted ads and promotions to reach potential customers in your local area. This is especially valuable for attracting new clients or promoting seasonal specials, such as holiday grooming packages.

Social media provides a platform

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Image by @georgiadelotz on Instagram

for customers to leave reviews and recommendations for your business.

Positive reviews and satisfied customer testimonials can greatly influence potential clients.

Encourage your happy customers to share their experiences on your social media pages, and be sure to respond to any negative feedback professionally and constructively. These interactions

SOCIAL MEDIA can enhance your reputation and help you improve your services based on customer feedback.

Many pet owners are concerned about their pets’ well-being while at the groomer’s, making transparency and trust-building crucial. You can use social media to provide virtual tours of your grooming facility, highlighting its cleanliness, safety measures, and the comfortable environment you provide for pets. This helps potential customers feel more at ease with the idea of leaving their furry companions in your care.

Social media is an excellent way to keep your clients informed about your business, such as changes in operating hours, upcoming events, and special promotions. Regularly posting updates ensures that your clients are well-informed and engaged with your services.

Additionally, you can use these platforms to share educational content about pet health, grooming, and petrelated events in your community.

Encourage your customers to post photos of their freshly groomed pets on your social media pages and use a branded hashtag. User-generated content is an authentic way to showcase your work while also creating a sense of community around your business. You can even organize contests or giveaways for the best user-generated content, creating a buzz around your services and increasing engagement.

In today’s competitive market, staying relevant and top-of-mind for your customers is essential. By actively using social media, you ensure that your dog or cat grooming business remains competitive. It allows you to keep up with industry trends and adjust your services as needed, ensuring that your customers receive the best possible care for their pets.

One of the advantages of using social media for your business is the ability to track your efforts and measure their success. Most social media platforms offer analytics tools that provide insights into your posts’ performance, audience engagement, and conversion rates.

This data helps you make informed decisions, refine your social media strategy, and achieve better results over time.

In conclusion, the importance of utilising social media within a dog

or cat grooming business cannot be overstated. Social media is a powerful tool for building an online presence, connecting with pet owners, showcasing your expertise, marketing your services, and much more.

It allows you to create a sense of trust, transparency, and community

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Image by @szvinsta on Instagram

around your business, ultimately leading to increased visibility, customer engagement, and business success. By harnessing the potential of social media, you can ensure that your dog or cat grooming business thrives in the digital age.

MADE IN BRITAIN

GROOMERS AROUND THE WORLD

Learning from Italian mastery Today, we’re exploring the importance of UK dog groomers expanding their horizons by delving into the distinct world of Italian dog grooming.

D

og grooming is not merely a routine task but an art form that reflects the bond between a pet and its owner. In the world of dog grooming, different countries bring unique styles and techniques to the table. For UK-based dog groomers, embracing the opportunity to learn from their counterparts in Italy can be a transformative experience.

Before we explore the benefits of cross-cultural learning, let’s set the stage by acknowledging the significance of dog grooming in the UK. According to a recent survey conducted by the British Dog Groomers’ Association, the UK’s pet grooming industry has experienced a steady annual growth over the past five years. This thriving industry not only underscores the increasing demand for professional grooming services but also highlights the need for continual improvement within the field.

So, let’s dive into some information on

Image by Emma Fabbri on Unsplash

Image by Richard Brutyo on Unsplash

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Italian dog grooming.

Italy, renowned for its rich cultural heritage and artistic flair, brings a distinctive touch to the art of dog grooming. Understanding the differences between UK and Italian grooming styles is crucial for UK-based groomers seeking to elevate their craft.

Italian dog grooming places a strong @totalgroomingmagazineuk

emphasis on aesthetic appeal and elegance. The grooming styles often reflect the country’s passion for design and aesthetics, resulting in groomed dogs that exude a refined and polished appearance. This stands in contrast to the UK, where grooming styles may prioritize practicality and functionality.

Italian groomers are known for their

GROOMERS AROUND THE WORLD creative techniques that go beyond mere maintenance. Intricate patterns, artistic trims, and unique styles are commonplace in Italian grooming salons.

UK-based groomers can benefit from incorporating more creativity into their work, transforming routine grooming sessions into opportunities for artistic expression.

But, consider what UK-based dog groomers can learn from our Italian industry role models.

Attention to detail:

Italian groomers are renowned for their meticulous attention to detail. Every aspect of the grooming process, from selecting the right tools to precision in cutting and styling, is approached with care. UK groomers can elevate their skills by adopting this meticulous mindset, ensuring that no detail is overlooked in the pursuit of perfection.

Image by James Barker on Unsplash

Client interaction and education

Italian groomers often engage in meaningful interactions with pet owners, educating them about proper grooming techniques and maintenance. This not only enhances the client’s understanding but also fosters a stronger connection between the groomer and the pet owner.

When put into practice, you can benefit from adopting a more educational approach, empowering pet owners to contribute to their pets’ well-being between grooming sessions.

Incorporating natural elements

Italian dog groomers often incorporate natural elements into their grooming styles, such as using organic products and highlighting the natural beauty of a dog’s coat. This emphasis on a more holistic and natural approach aligns with the growing trend towards eco-friendly and sustainable practices. UK groomers can learn to integrate such practices, not only meeting the demands of environmentally conscious clients but also contributing to the overall wellbeing of the animals in their care.

In the dynamic world of dog grooming, the exchange of ideas and techniques across borders enriches the industry as a whole. UK-based dog groomers stand to gain immeasurable insights by learning from the masters

Image by Lachlan Gowen on Unsplash

in Italy. From aesthetic refinement to creative expression and attention to detail, the Italian approach to dog grooming offers a fresh perspective that can elevate the standards of the UK grooming industry.

To truly grasp the nuances of Italian dog grooming, UK-based groomers are encouraged to engage in conversations with their counterparts across the

Mediterranean. By fostering a spirit of collaboration and open communication, the global community of dog groomers can continue to evolve, creating a harmonious blend of styles that prioritizes the well-being and beauty of our beloved canine companions.

Be sure to jump online and on to social media to find new, innovative ways to grow your business!

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Pet Food Burns Pet Nutrition Founded by veterinary surgeon John Burns in 1993, pioneering pet food brand Burns specialises in using simple, healthy and wholesome ingredients to create award-winning recipes that pets love.

T: 0800 0181890 E: sales@burnspet.co.uk W: www.burnspet.co.uk Facebook: burnspet Instagram: @burnset Twitter: @burnspetfood

Grooming Supplies Artero Artero has specialized in dog grooming and hairdressing products since 1909. With 113 years of experience, Artero has become a reference in both the Grooming and the Hairdressing worlds, Artero is now present in over 72 countries all over the world.

W: www.artero.co.uk/dog-grooming Facebook: artero.grooming.uk Instagram: @artero.grooming.uk Petcetera Petcetera have been supplying the nation’s professional dog people with new and innovative products for over 50 years! We pride ourselves on being a one-stopshop for all your pet, showing, grooming & breeding requirements.

Request your FREE catalogue today!

T: 01948 668100 E: info@petcetera.co.uk W: www.petcetera.co.uk Facebook: petceteraetc Instagram: @petcetera_etc

Raw Feeding Natural Instinct At Natural Instinct, we are all passionate about pets. We believe raw food is the best natural option, feeding as nature intended, free from artificial additives, colours, preservatives and fillers.

T: 01276 608500 W: www.naturalinstinct.com Facebook: NIPetfoods Twitter: @NIrawpetfoods Instagram: @naturalinstinctfood

Shampoo

Industry Services Pet Industry Federation Open to all pet businesses in the UK, PIF is the membership association for the pet industry with a wide range of member benefits to support business growth and development.

T: 01234 273933 E: info@petfederation.co.uk W: www.petfederation.co.uk Facebook: petindustryfederation Twitter: @PetFedUK Instagram:@petindustryfederation LinkedIn: Pet Industry Federation (PIF)

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For All Dogkind Award-winning grooming and wellbeing range for all skin & coat types. Delivering natural, healthy and healing products that are ethically sourced and luxuriously kind to hounds & humans. (Trade discounts available) T:. 020 7148 0316 E: info@foralldogkind.co.uk W: www.foralldogkind.co.uk Secret Weapon UK Our unrivalled range of top quality dematting products, shampoos and conditioners are suitable for all coat and skin types. Organic and hypoallergenic our ethically sourced products make grooming easier, kinder and faster. Award winning and successfully selling worldwide for 8 years.

T: 07923 368137 W: www.secretweaponuk.com Facebook: Secret Weapon UK Instagram: @secretweaponuk

CONNECTIONS Skincare Leucillin Healthy skin makes for a happy pet!

Leucillin keeps skin clean and clear tackling irritation, sore, itchy or smelly skin, safe for ears and eyes.

T: 0345 548 9800 E: info@leucillin.co.uk W: www.leucillin.co.uk Facebook: leucillin Instagram: @leucillin_skincare

Sharpening Shear Ease Shear Ease specialise in clipper blade sharpening, scissor/instrument sharpening and clipper service & repair blades and scissors sharpened and back in the post in one working day!

T: 01407 832 800 E: office@sheareaseltd.com W: www.sheareaseltd.com

Training and Education Capel Manor College Train to become a qualified dog groomer; choose from full and part-time courses with free tuition for 16 to 18 year olds.

T: 0303 003 1234 E: study@capel.ac.uk W: www.capel.ac.uk Facebook: capelmanorcollege Twitter: @capelmanor Instagram: @capelmanor Four Paws Groom School Dog and Cat Grooming Training Courses and regulated Qualifications. Our friendly and knowledgeable Tutors will support you every step of the way. Locations in Cheshire, Kent, Herefordshire and Greater Manchester.

T: 01606 333765 E: info@fourpawsgroomschool.co.uk W: www.fourpawsgroomschool.co.uk Facebook: fourpawsgroomschool Instagram:@fourpawsgroomschool Haddon Training Established in 1997, Haddon Training are an award-winning training provider specialising in dog grooming, animal care and equine. We offer qualifications which are all supported by our team of expert Trainer-Coaches.

T: 01672 519977 E: enquiries@haddontraining.co.uk W: www.haddontraining.co.uk Facebook: HaddonTrainingLtd Instagram: @haddontraining

iPET Network International Awarding Organisation, creating regulated qualifications for the Animal Care and Veterinary Science sector. We aim to improve animal welfare through education, successfully winning awards for our Dog and Cat Grooming qualifications.

T: 0800 433 4700 E: info@ipetnetwork.co.uk W: www.ipetnetwork.co.uk Facebook: @ipetnetwork Instagram: @ipetnetwork KD Grooming Studio KD Grooming Studio, a multi-awardwinning pet grooming Studio, delivers flexible C&G/National Pet College & vocational courses. Train with Britain’s Best Groomer, Kelly Davis (BBC) and her highly skilled team. Enrol year round.

T: 01963 34110 E: info@kdgroomingstudio.co.uk W: www.kdgroomingstudio.co.uk W: www.kellydavis.uk Facebook: KdGroomingStudio Instagram: @kdgroomingstudio National Pet College Offering City & Guilds dog grooming qualifications via our approved training centres around the UK. Also, Higher Diploma in Dog Grooming, teacher training and short courses including canine first aid.

T: 01234 984450 E: info@nationalpetcollege.co.uk W www.nationalpetcollege.co.uk Facebook: nationalpetcollege Instagram: @nationalpetcollege Pet Passion to Profit Pet Passion to Profit is a business training company. We enable grooming businesses to grow their businesses giving greater income, confidence and satisfaction.

T: 07969 990086 E: info@petpassiontoprofit.com W: www.petpassiontoprofit.com Facebook: Petpassiontoprofit Instagram: @pet_passion_to_profit1 YouTube: www.youtube.com/ channel/UC5qrF8sc0XQSlgmwzqFBn-g Rob Fellows Reiki Help calm the dogs in your salon and make your job easier too.

Easy to learn and simple to do Reiki training courses especially for groomers. Home Learning or Live Training and Qualification Day. E: rob@RobFellowsReiki.com W: RobFellowsReiki.com/reiki-fordog-groomers Facebook: RobFellowsReiki FB group: Reiki for Dog Groomers Instagram: @reikirobfellows Summit Groomer Training Group Summit works with dog grooming training centres delivering quality tuition and City & Guilds qualifications. With centres across the UK there is one near you.

See our website for details.

T: 01535 661776 E: enquiries@summitgroomer traininggroup.co.uk W: www.summitgroomer traininggroup.co.uk

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Available in a range of four colours

625 Available in: White, Pink, Blue or Purple