TGM August 2026

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AUGUST 2026

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Editor

Tom Woollin tom@tgmpublishing.co.uk

Commercial Director

Mike Smith mike@tgmpublishing.co.uk 01795 509110

Design and Production Grant Waters grant@cimltd.co.uk James Taylor james@cimltd.co.uk

Credit Facilities Manager Gwen Lee creditcontrol@cimltd.co.uk 01795 509103

Digital & Web Developer Xhulio Bishtaja digital@cimltd.co.uk

Marketing Manager Lucas Payne lucas@cimltd.co.uk

Social Media Manager Lily Lawson socials@cimltd.co.uk

Director

Tom Woollin

Managing Director John Denning

© 2026 Cogent Multimedia Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Cogent Multimedia Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher.

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AUGUST 2026

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Editor’s Letter

W

elcome to the August issue of Total Grooming Magazine. As we move through one of the busiest periods of the grooming calendar, this month’s issue is packed with practical advice, industry insight and inspiration designed to help you make the most of your business and your skills.

One of our standout features this month takes a deep dive into one of the most important tools in any groomer’s kit – scissors. We speak to respected groomers, educators and scissor specialists about everything from ergonomics and steel quality to buying advice. Whether you’re investing in your first professional pair or looking to expand your collection, there’s plenty to take away.

We’re also delighted to feature Dione Spice as our Groomer of the Month. Dione’s remarkable journey through the industry, from her early days learning the craft to competition success and working at The Pet Spa at Harrods, is both inspiring and a reminder of the dedication that lies behind a successful grooming career.

Technology continues to play an increasingly important role in modern grooming businesses, and Lisa Gill explores how social media tools, apps and AI can help groomers create content that attracts new clients while standing out from the crowd.

As summer continues, Rachel Bean shares some valuable seasonal advice, highlighting the health issues groomers are often the first to spot, while Katie Gwilt reminds us that when it comes to feline grooming, the environment can be just as important as technique.

Looking ahead, excitement is building for GroomFest 2026 this September at The Kennel Club. In this issue you’ll find a feature showcasing what visitors can expect from this year’s event, from shopping and seminars to networking and live demonstrations.

As always, thank you for your continued support of Total Grooming Magazine. I hope you enjoy this month’s issue and find something that helps you, your business and the pets in your care.

Tom Woollin

Editorial Director

@totalgroomingmagazineuk

Contents 10

Groomers of the Month

13

Scissors

22

Technology

28

Rachel Bean

31

GroomFest Preview

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Katie’s Cat Column

Meet Dione Spice, whose remarkable 25-year career has taken her from local salons to Harrods and Best in Show success.

Leading groomers and scissor specialists reveal what makes a great pair of scissors and how the right tools can transform your grooming.

Lisa Gill explores the latest social media tools, apps and AI technology helping groomers market their businesses more effectively.

Rachel Bean shares summer health advice, exciting new projects and the seasonal issues groomers are perfectly placed to spot.

Everything you need to know about GroomFest 2026, including exhibitor insights, education highlights and reasons not to miss the event.

Katie Gwilt explains why creating the right grooming environment is key to reducing stress and anxiety for feline clients.

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NEWS

Purr & Meow Purr & Meow, sister brand of Pooch & Mutt, unveils a refreshed identity, upgraded recipes and new range architecture.

T

he refresh brings the same wellbeing-led nutrition, expert-backing and premium positioning to the cat industry that has made Pooch & Mutt the trusted dog health brand across Europe.

The refresh follows Pooch & Mutt’s major rebrand in January, which repositioned the business as ‘for all breeds & needs’, as no pet is the same.

Purr & Meow now brings the same philosophy to cats, with nutritious, functional recipes designed to support them through every life stage and wellbeing need.

Every recipe is made with carefully selected, functional ingredients to support cats from the inside out, with a particular focus on gut health.

Across the range, ingredients including Prebiotics and Postbiotics, Psyllium Husk, Apple and Mojave Yucca help support healthy digestion and overall wellbeing.

Paul Dennison, CEO of Pooch & Mutt, comments: “The new Purr & Meow identity has been created to give cat owners a brand they can trust. The cat food category continues to premiumise, and we believe there is a clear opportunity to stand out with strong shelf appeal, functional nutrition and products that feel genuinely tailored to cats’ different needs.

“As part of the Pooch & Mutt family, Purr & Meow benefits from years of experience building one of the most trusted health-led brands in the dog space. This rebrand gives Purr & Meow the foundations to follow that same path, with clearly defined ranges, high-quality recipes and expert-backed products.

“Longer term, our ambition is for Purr & Meow to become a much bigger part of the business, with the same level of innovation, expertise and range development that shoppers and retailers now associate with Pooch & Mutt.”

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© Purr & Meow

The Purr & Meow portfolio is currently divided into two key ranges: Primal and Superfoods.

The Purr & Meow Primal range is positioned as the brand’s premium, ancestral-style collection. It includes complete Wet and Dry foods packed with natural animal proteins and superfoods and the brand’s first ever Jerky. The range is designed to help fuel energy, support lean muscle maintenance and build a strong, healthy body.

Primal products include:

• Salmon Complete Dry Food with Turkey & Herring and Duck Complete Dry Food with Turkey. 80% from natural animal sources. RRP £19.49, 1.5kg.

• Salmon Paté Complete Wet Food with White Fish and Turkey Paté Complete Wet Food with Duck. 94% from natural animal sources. RRP £19.80 x12 85g pouches.

• Salmon, Sprat & Trout High Protein Jerky. 85% Fish. RRP £2.75, 90g.

The Purr & Meow Superfoods range has been developed to offer a more affordable everyday option while still @totalgroomingmagazineuk

delivering functional nutrition. Covering Kitten, Adult, Senior and Indoor cat life stages, the range is designed to support cats with targeted recipes for digestion, skin and coat, joints, cognitive development and everyday vitality.

Superfoods products include:

• Turkey, Sweet Potato & Pumpkin Complete Dry Food (available in Kitten, Adult, Senior and Indoor). RRP £11.99, 1.5kg.

• Complete Wet Food with Turkey Fillets in Gravy (available in Kitten, Adult, Senior and Indoor). RRP £13.20 x12 85g.

The pricing structure of the Primal range has been adjusted from existing products to reflect upgraded recipes.

The NEW Superfoods range will launch alongside Primal to ensure the brand continues to appeal to cat owners looking for accessible, everyday nutrition without compromising on quality.

The new identity and packaging launches today across Purr & Meow’s D2C site: www.poochandmutt.co.uk/ collections/cat-food and Amazon store.

028 2766 6879 (UK) 048 2766 6879 (IE) christiesdirect.com

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BUSINESS

Protecting Your Pet Grooming Business

Every grooming business understands the importance of having procedures in place to reduce accidents and incidents. Not only do these measures help protect your business and reputation, they also ensure the safety and wellbeing of the animals and customers who visit your salon.

Common Claims

Some of the most common incidents that can lead to insurance claims include: • Minor cuts or nicks to an animal’s skin during a groom.

• Accidentally cutting a nail too short.

• Allergic reactions to shampoos or grooming treatments.

• Animals jumping from grooming tables or baths.

• Customers tripping over wires, leads or equipment.

• Customers slipping on wet floors.

• Animals being injured while caged or escaping from a cage.

• One animal injuring another while waiting to be groomed.

• A dog biting a groomer, customer or another animal.

• Hair entering an animal’s eyes and causing irritation or infection.

Reducing the Risk

While it is impossible to eliminate every risk entirely, there are practical steps you can take to reduce the likelihood of an incident occurring.

If you are grooming a reactive animal, consider its surroundings carefully. For example, a dog that dislikes cats, or a cat that becomes stressed around dogs, may react negatively if exposed to other animals in the waiting area. Keeping the environment calm and controlled can help prevent incidents before they occur.

Animals should always be safely restrained when on raised grooming tables or in bathing areas. Appropriate handling and lifting techniques should be used, particularly for larger breeds, to minimise the risk of injury.

Where possible, dogs should not be encouraged to jump from tables or baths, as this may result in leg, joint or spinal injuries. Non-slip mats can provide

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additional stability and help prevent slips when entering or leaving the bath.

Good housekeeping is equally important. Wires, leads and equipment should be put away when not in use, and any water on the floor should be cleaned up promptly. If a hazard cannot be removed immediately, suitable warning signage should be displayed to alert customers and visitors.

Preventing escapes should also be a priority. Before opening any external doors, ensure animals are safely secured.

Some grooming salons benefit from a double-door entry system, which reduces the chance of an animal escaping the premises. Where this is not possible, measures such as keeping doors locked during appointments or installing safety gates can provide additional security.

Risk Assessments

Risk assessments are a valuable tool for identifying potential hazards within your business and determining how those risks can be managed. They demonstrate a proactive approach to safety and can help ensure that staff, customers and animals are protected.

Numerous templates are available online, but any risk assessment should be tailored to reflect the specific activities and layout of your business. In some cases, insurers may also request evidence that risk assessments are in place.

Insurance

Having appropriate insurance is an essential part of protecting your business.

Public Liability Insurance can help protect you if a member of the public is injured or their property is damaged as a result of your business activities.

You should also check whether @totalgroomingmagazineuk

your policy includes Care, Custody and Control cover. This can provide protection in the event that an animal is injured while in your care, helping to reduce the financial impact on your business should an incident occur.

By combining sensible working practices, regular risk assessments and the right insurance cover, groomers can create a safer environment for both pets and their owners while protecting the future of their business.

Harriet Bush, Senior Account Handler and Steph Walker, Account Handler 01328 857921 info@cliverton.co.uk www.cliverton.co.uk

Dog, cat and small pet groomers deserve care and attention from a specialist insurance broker.

01328 857921 | www.cliverton.co.uk | info@cliverton.co.uk Cliverton is a trading name of Lycett, Browne-Swinburne & Douglass Ltd who are authorised and regulated by the Financial Conduct Authority.

GROOMER OF THE MONTH

Compassionate Canine Care

This month, Total Grooming is proud to announce Dione Spice as our Groomer of the Month.

From winning Best in Show to working at The Pet Spa at Harrods, Dione has built an outstanding 25-year career driven by passion, dedication and a deeply personal approach to grooming dogs and supporting clients.

F

or Dione, grooming was never just a career choice — it was a lifelong dream that started in childhood. Although she didn’t grow up in a dog-owning family, she was fascinated by dogs from an early age, collecting books about breeds and studying them whenever she could. That passion only grew stronger when, after years of pleading with her parents, they finally brought home a Pomeranian when she was 11 years old.

“That’s when I really started taking an interest in grooming,” she explains. “I used to attend local fun dog shows with my little grooming kit. My parents would drop me off and I’d spend the whole day there.”

Despite knowing exactly what she wanted to do, becoming a groomer in the mid-1990s wasn’t straightforward.

“When I left school in 1996, there weren’t many grooming schools around,” she recalls. “I remember telling my careers adviser I wanted to become a dog groomer and she gave me a strange look before handing me details of two private courses.”

Unable to afford the training at the time, Dione instead studied photography at college while working in a bridal shop selling wedding dresses. But fate intervened when she spotted an advert in her local newspaper for a 10-week dog grooming course costing £250.

“I could finally afford to pay for the course myself while working full-time,” she says. “During that course I was offered a position at a local salon, and that’s where my career really began.”

Dione worked in that salon from 2001 until 2008, when redundancy forced her to make a major decision — find another grooming role or start her own business.

Choosing to take the leap, she opened her first salon within a local boarding kennels, operating as an independent business alongside them. That decision proved to be life-changing.

By 2010, Dione was experiencing one of the most successful years of her career.

She won her first Best in Show title at The English Groomers Challenge, accepted

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a role at The Pet Spa at Harrods and moved her salon into a larger premises with its own shop front — all within the same year.

Over the years she has built an impressive reputation within the grooming industry. Alongside running salons and working as Head Stylist at Harrods, she has competed successfully

GROOMER OF THE MONTH in grooming competitions across the UK, judged at The English Groomers competition and demonstrated at Crufts and other major events.

She credits several respected industry names for helping shape her career.

“I’ve been fortunate enough to work alongside some amazing people,” she says. “During my time at Harrods I worked with Melanie Winter Holmes and Julie Harris, and Zoe Duffy’s guidance while I was competing — especially with Bichons — was invaluable.”

Today, Dione works as an in-home groomer, offering a calm and highly personal one-to-one service that she says has transformed both her business and client relationships.

“I work in the dog’s home environment, which creates a much more relaxed experience for both the dog and the owner,” she explains. “Clients can actually see what’s involved in grooming their dog, and I think people respect the profession much more when they witness the process.”

The transition from salon grooming to working inside clients’ homes was initially daunting. “I didn’t know how the dogs would adapt with owners present, children running around or doorbells ringing,” she says. “I also had to make the difficult decision to reduce my client list and carefully choose which dogs and owners I wanted to continue working with.”

Fortunately, the gamble paid off.

Fourteen years later, Dione says she has never regretted the move.

“What I love most now are the

relationships I’ve built with clients,” she says. “People genuinely look forward to their appointments — sometimes just for a chat. It’s such a personal service and it’s lovely knowing clients feel comfortable

having me in their homes.”

Even after 25 years in the profession, Dione remains passionate about learning and improving. Her advice to aspiring groomers is simple but powerful: “Never think you know it all. You never stop learning in this profession. Competing really helped improve my skills and the feedback I received shaped the groomer I am today.”

As for the future of grooming, Dione hopes to see a return to more traditional breed grooming. “I’d love to see the doodle trend calm down a little,” she admits. “So many clients are replacing pure breeds with doodles, and it would be lovely to have more opportunities to do breed-standard trims again.”

With decades of experience, industry accolades and an enduring passion for dogs, Dione continues to inspire groomers across the profession — proving that dedication, adaptability and genuine care never go out of style.

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Scissors

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SCISSORS – ESSENTIAL 5

Scissor Care Essentials

Quality grooming scissors are one of the most important investments a groomer can make, yet many are replaced sooner than necessary due to avoidable wear and tear. By adopting a few simple habits, you can protect your scissors, maintain their performance, and ensure they deliver a flawless finish for years to come.

1. Clean Your Scissors Every Day

Hair, moisture and product residue can quickly build up between the blades, affecting performance and increasing wear. At the end of each grooming day, wipe your scissors with a soft cloth to remove debris and moisture. Regular cleaning helps prevent corrosion, keeps the blades operating smoothly, and allows you to spot any issues before they become costly problems.

2. Oil the Pivot Point Regularly

The pivot point is the hardest-working part of your scissors, and it requires regular lubrication to function properly.

Applying a drop of scissor oil daily reduces friction between the blades,

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resulting in a smoother cutting action and less strain on the metal. This simple maintenance task can significantly extend the life of your grooming tools.

3. Store Them Safely

Even the highest-quality scissors can be damaged if stored incorrectly. Leaving them loose on a grooming table or in a drawer increases the risk of drops, knocks and blade damage. Invest in a protective case, scissor wallet or dedicated storage area to keep them secure, clean and protected when not in use.

4. Use the Right Scissors for the Job

Using your finishing scissors to tackle mats, dirty coats or unsuitable materials can quickly damage the cutting edge. @totalgroomingmagazineuk

Different scissors are designed for different tasks, so choose the correct tool for the coat and technique required.

Proper usage reduces unnecessary stress on the blades and helps maintain their sharpness for longer.

5. Schedule Professional Servicing

Regular professional servicing is essential for keeping scissors in peak condition.

A qualified sharpening specialist can restore the cutting edge, check alignment and ensure the tension is correctly adjusted. Waiting until scissors become difficult to use often leads to greater wear, whereas preventative maintenance keeps them performing at their best.

Incorporated With

Dog Grooming Courses & Qualifications Certified Professional Groomer Certified Advanced Professional Groomer International Certified Master Groomer Become qualified from your own salon. You can take your time and do step by step practical and written exams all from your own place of work via zoom.

We also have recognised grooming schools across the UK if you prefer to study that way.

Get in touch with Sue Oliver 07966141320, sue@icmguk.com, www.icmguk.com

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T LIKE O SIT

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SCISSORS

Snip With Ease From chunkers and curves to ergonomics and steel quality, grooming scissors have evolved dramatically over the years. We spoke to leading groomers, educators and scissor specialists to discover what makes a great pair of scissors, how the right tools can transform your work, and what groomers should consider before investing.

F

or professional dog groomers, scissors are far more than just another piece of equipment.

They are arguably the most important tools in the salon, shaping everything from efficiency and comfort to the quality of the finished groom. While clippers may remove coat quickly, it is often the scissors that create the final shape, balance and finish that clients notice most.

As grooming styles have evolved

and the popularity of crossbreeds has increased, the demands placed on scissors have changed significantly.

Today’s groomers have access to a huge range of straights, curves, chunkers, thinners, hybrids and speciality tools designed to tackle every coat type imaginable.

According to Verity Hardcastle, Master Groomer, Trainer, TV presenter and owner of The Coat, the modern groomer has far more choice than previous

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generations ever did. “When I started grooming, we only had a heavy straight and a heavy blender and that was it,” explains Verity. “There weren’t curves or chunkers or hybrids and we had to use our straights and blenders to groom every dog.

Now we have so many different styles of scissors to help us get from A to B faster, more comfortably and more efficiently.”

For Verity, a great grooming scissor is

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SCISSORS one that has a clear purpose and excels at its intended job.

“Whether you’re trying to find a finish on a poor coat, blending a combination coat or taking off heaps of bulk coat, a great grooming scissor will perfect that job,” she says.

That theme of selecting the right tool for the task is echoed by Costin Stoica, Director, Head Groomer, Educator and International Grooming Judge at Animal Magic Groomers and Animal Magic Academy.

“For me, a great grooming scissor should feel like an extension of your hand,” says Costin. “It’s not just about the quality of the steel or how sharp it is. It’s about comfort, balance, precision and confidence.”

Over the course of his career, Costin’s approach to selecting scissors has evolved considerably.

“When I first started grooming, my choices were mainly based on affordability and practicality. As my career progressed through competition grooming, teaching and judging around the world, I realised just how much of a difference premium tools can make.”

While many groomers focus on blade steel and edge retention, some experts believe ergonomics and comfort are equally important.

Ben Cudworth and Ryan Bates, owners of Kent Blade Works (KBW Scissors), say one of the first things they noticed when entering the grooming industry was

how much time groomers spend using scissors every day.

“One of the biggest things we noticed from day one was how important weight is to professional groomers,” explain Ben and Ryan. “Groomers are using scissors all day, every day, so comfort and fatigue

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reduction are massive factors.”

That understanding has influenced the development of their ranges over time. “Our original set was built to be very robust and solid, but over time we refined and evolved the designs into scissors that weigh under 70g without sacrificing strength or performance.”

For many groomers, finding the perfect scissor often means finding a particular style that becomes indispensable. Costin admits he reaches for his chunkers more than any other tool. “Without a doubt, my go-to scissors are my chunkers, especially curved chunkers and straight chunkers, or fluffers as many groomers know them.

They’re incredibly versatile and create such a natural finish.”

Verity shares a similar enthusiasm for specialist finishing tools. “It has to be my Eclipse piano teeth curved blender,” she says. “With all these tricky combination coats we see now, they are such a fantastic scissor for finding that finish.

They allow all the hair to sit together and create a clean edge on super tricky coats.”

Salon owner Tanya Stevens of Brittanya Pet Grooming Salon also relies on a

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SCISSORS small selection of trusted scissors that have proven themselves over time. “My Roseline curved shears get used on practically every dog, especially around feet,” says Tanya. “My Kenchii finishing shears are amazing for fluffy legs and creating beautifully curved bottoms on Pomeranians and similar breeds, while my Geib Titan Entree straights are dependable on the majority of dogs.”

Tanya believes that quality scissors don’t just improve the finished result; they can also improve the groomer.

“My first pair of Kenchii finishing shears actually taught me to scissor better,” she explains. “I had to adjust my style to get the most out of them, which made my technique significantly better, more effective and faster.”

That relationship between tool quality and performance is something all four contributors agree upon. “A talented groomer can produce good work with many different tools,” says Costin, “but the right scissors improve precision, reduce fatigue and allow you to work more efficiently while achieving a cleaner, more polished finish.”

Verity uses a simple analogy when discussing the importance of having multiple scissors available.

“We are artists and these are our paint brushes,” she says. “One paintbrush can paint a picture, but for detail, different finishes and different textures we need more than one.”

The rise of crossbreed grooming has only reinforced that need. “No two dogs are the same,” Verity explains.

“Whether it’s breed, crossbreed or age, the coats are all different and we need a variety of good scissors to help us work through these grooms and create quality artwork.”

One of the biggest debates in the scissor world remains steel quality and whether premium steels justify higher prices. Interestingly, Ben and Ryan believe many groomers place too much emphasis on steel specifications alone. “Steels like 440C and VG10 are both excellent steels that hold an edge extremely well,” they explain. “In real-world use, the hardness difference is minimal. Proper setup, sharpening and maintenance are often far more important than chasing the ‘best’ steel on paper.”

Instead, they argue that balance, action and ergonomics should be

prioritised. “How a scissor sits in the hand, the smoothness of the action and correctly setting the tension all have a huge impact on performance and comfort.”

This practical approach extends to purchasing decisions too. One piece of advice came up repeatedly during our conversations: try before you buy whenever possible. “My biggest advice is to see professional scissors as an investment, not an expense,” says Costin. “Whenever possible, pick the scissors up before you buy them. Feel the balance, the weight and the comfort in your own hand. Every groomer is different.”

His philosophy is simple. “Buy with your hand, not with your eyes.”

Tanya agrees and encourages groomers to seek expert guidance.

“Talk to someone who is an expert with scissors,” she says. “They will assess your grooming style and technique to find the best fit for your needs. Not every groomer will do well with every type of scissor, but the right one can make so much difference.”

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Ben and Ryan also encourage groomers to focus on practical performance rather than marketing hype. “The biggest mistake groomers can make is believing that spending £300 or more on a single pair of scissors will automatically make them a better groomer,” they say. “It won’t. Skill, technique and understanding your tools matter far more than the logo stamped on the handle.”

Ultimately, while the grooming industry now offers more choice than ever before, the message from our contributors is remarkably consistent. Great scissors aren’t necessarily the most expensive, the most fashionable or the most heavily marketed. They’re the ones that fit your hand, suit your style of grooming and help you achieve the finish you’re striving for.

As technology, design and innovation continue to shape the grooming industry, one thing remains certain: investing time in understanding your scissors may be just as important as investing money in buying them.

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TECHNOLOGY

Smarter Social Marketing Technology expert and Savvy Pet Software co-founder Lisa Gill explores the tools, trends and innovations shaping the grooming industry. This month, Lisa looks at the technology behind successful social media marketing, from affordable equipment and editing apps to AI tools, and how groomers can create content that truly stands out.

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TECHNOLOGY

L

ove it or hate it, social media has become one of the most powerful marketing tools available to grooming businesses. A great transformation video can often do more for your business than a paid advert.

What’s interesting is how much the technology has changed over the last few years. Creating professional-looking content is easier than ever, and most groomers already have the technology they need to get started.

Modern smartphones are more than capable of producing high-quality photos and videos. If you’re looking to improve your content, a few relatively

inexpensive accessories can make a big difference. A decent tripod can be picked up for around £20-£30, while an overhead phone mount will typically cost £15-£25.

Good lighting is just as important.

Natural daylight from a window will often give better results than the lighting already installed in most salons, but if that’s not practical, LED panel lights are available from around £30-£60 and can instantly improve the quality of your videos.

Once you’ve got your footage, there are some great free apps available.

CapCut makes it easy to trim clips, add captions and create content that looks

polished with very little effort. Canva is ideal for adding logos, graphics and branding to your posts. Both offer paid upgrades, but for most groomers the free versions are more than enough.

Artificial intelligence is starting to be used more too. Features such as background removal and AI-generated edits are becoming increasingly common. Tasks that would have needed specialist software a few years ago can now be done in seconds.

That said, AI should be used with a critical eye. While it can save time, similar prompts mean AI is using the same fonts and editing suggestions for thousands of businesses. The risk is that everyone’s content starts to look and sound the same. The best content still reflects your own personality, brand and style.

Video length matters as well. Shortform content continues to dominate, with 15-45 second videos generally performing well on Instagram and TikTok. Facebook often favours slightly longer content, while YouTube Shorts tend to perform best between 30 and 60 seconds.

For me, the biggest change isn’t the cameras or the apps. It’s how social media has become part of running a modern grooming business. The technology is making it easier than ever to create content, attract new clients and showcase your work. The challenge now isn’t getting started, it’s standing out. www.savvy.pet

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COVER STORY

Pet Head Professional A New Standard in Professional Pet Grooming.

High-performance grooming, dermatologically mild formulas and signature fragrances, all created with dogs and groomers in mind.

Pet Head is bringing its distinctive approach to professional salons with the launch of Pet Head Professional: a dedicated grooming range developed to deliver visible results while remaining gentle on dogs’ skin, coats and groomers’ hands.

The launch marks the next chapter in Pet Head’s story. After more than ten years of developing consumer grooming products, listening to dog

owners and collecting insights from pet-care professionals, the brand has combined this experience with the expertise of its in-house research and development team, formulation chemists, veterinary specialists and professional groomers. The result is a range created specifically for the demands of the working salon.

Combining purposeful ingredients, highly concentrated formulations and Pet Head’s signature fragrances, the new collection has been designed around the realities of a busy grooming salon.

From effective cleansing and specialist coat care to practical, space-efficient packaging, every element of the range has a clear function.

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Performance Without Unnecessary Harshness

Professional groomers wash dogs repeatedly throughout the day, meaning both the dog’s skin and the groomer’s hands are regularly exposed to cleansing ingredients. While shampoos need to remove dirt, oils and product build-up effectively, overly harsh formulations can unnecessarily strip the natural oils that protect the skin and coat.

Pet Head Professional takes a different approach. Its dermatologically mild formulas have been carefully developed to cleanse effectively while supporting the needs of frequent professional use.

The shampoos feature a triple mild surfactant system and are formulated

COVER STORY to complement the natural pH of dogs’ skin. This helps provide effective cleansing, rich foam and efficient rinsing without relying on unnecessarily aggressive ingredients.

The result is professional-level performance that puts dogs and groomers first.

Concentrated for the Professional Salon

The Pet Head Professional shampoos are highly concentrated at a 32:1 dilution ratio for routine grooming, with the option to use them at 20:1 for heavily soiled coats.

One 5-litre bottle can provide approximately 166 washes when used at the recommended 32:1 dilution, offering groomers a cost-effective solution without compromising on the quality of the grooming experience.

The concentrated format also helps the product distribute evenly through the coat. Its dense foam cleans effectively but rinses away quickly, supporting a more efficient bathing process in busy salons.

Three Shampoos, Three Grooming Needs

The launch collection includes three professional shampoos, each designed

to address a specific and commonly encountered grooming need.

Ultimutt Clean is the deep-cleaning option for very dirty dogs and coats affected by stubborn odours. The formula uses Saccharomyces ferment, a natural deodorising ingredient that neutralises odour-causing molecules rather than simply covering them with fragrance. A vitamin complex and nourishing oils, leaving the coat feeling clean, conditioned and manageable.

Berry Bright has been developed for white and light-coloured coats.

Crushed violet pigment helps counteract unwanted yellow tones and brassiness, while Argan Oil and Vitamin E support shine and coat condition.

The result is a cleaner, brighter-looking finish without leaving the coat feeling excessively dry.

Sensitive Soul provides a gentle, soothing cleanse for dogs with sensitive skin. Featuring ingredients including oatmeal, marula oil and glycerin, it nourishes the skin and coat while delivering the effective cleansing required in a professional environment.

Delicate Care for the Face

The range also includes a 2.5-litre Facial Tear & Stain Remover, supplied ready to use with no dilution required.

Created for use around delicate areas, the formula helps lift dirt and stain build-up around the eyes, beard and paws. Gentle PHAs derived from prickly pear provide effective cleansing while respecting sensitive skin, making it a practical addition to regular salon grooming routines.

The Finishing Touch

Five professional Hair Mists complete the collection, offering groomers a lightweight finishing step after every appointment.

Rather than relying on fragrance alone to disguise unwanted smells, the Hair Mists use Saccharomyces ferment to help target odour-causing

molecules. Their water-based, alcoholfree formulas leave the coat refreshed and lightly fragranced without feeling wet, sticky or weighed down.

The collection includes five distinctive Pet Head fragrances: Vanilla & Passion Fruit, Orange Blossom & Vanilla, Sea Salt, Aqua Tonic, and Peony & Cashmere.

From fruity and floral to fresh and more neutral profiles, the selection allows groomers to tailor the finishing fragrance to the dog, the owner or the grooming occasion.

Designed Around the Working Salon

The packaging has been developed with professional environments in mind.

The robust 5-litre format is transparent, helping groomers see how much product remains, while its stackable design makes better use of limited storage and bench space.

The packs are also UN drop tested to withstand the demands of distribution and delivery, with a durable pump mechanism designed for frequent salon use.

There is no subscription model or fixed ordering commitment. Groomers and distributors can simply order the products they need, when they need them.

Formulated Pets First

Pet Head Professional builds on the same principles that define the wider Pet Head brand. Every formula is developed with animal skin and coat biology in mind and is dermatologically mild, sulphate free, vegan and made using responsibly sourced ingredients.

But this is more than a larger version of a consumer grooming range. Pet Head Professional has been created specifically for the professional channel, informed by groomers and tested in a working salon environment.

By bringing together effective formulations, thoughtful packaging and memorable fragrances, Pet Head Professional offers groomers a new way to deliver high-quality results while creating a salon experience that dog parents will remember.

Pet Head Professional launches in the UK on 6 September 2026 at the Groomfest, come and visit us at stand 2.

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BUSINESS

New Grooming Hub BIGA launches The New Grooming Hub at PATS 2026. Three days of free live demonstrations, expert education and business advice for groomers, retailers and pet professionals.

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he British Isles Grooming Association (BIGA) is proud to announce its partnership with PATS 2026 as the official Supporting Partner of the new Grooming Hub, bringing an expanded programme of live demonstrations, educational seminars and practical business advice to the UK’s leading pet and aquatics trade exhibition.

Taking place at the NEC Birmingham from 27–29 September 2026, the Grooming Hub has been designed to provide valuable learning opportunities not only for professional dog groomers but also for pet retailers, manufacturers, distributors, training providers and anyone involved in the pet care industry.

The three-day programme will combine live dog grooming demonstrations with practical discussions covering animal welfare, coat and skin health, customer communication, business development and the future of the grooming profession. Unlike traditional grooming demonstrations, every session has been developed around the real questions pet owners ask every day, helping visitors gain knowledge they can immediately apply within their own businesses.

Topics throughout the event include: • Understanding coat types and preventing matting • Double coats and seasonal shedding • Recognising healthy skin and coat conditions • Creating positive grooming experiences for puppies • Becoming the pet care expert customers trust • Turning professional knowledge into business growth • Raising standards across the grooming profession • Career pathways into professional dog grooming Throughout the event, BIGA’s presenters will demonstrate how

technical grooming knowledge, customer education and animal welfare work together to improve outcomes for dogs, owners and businesses alike.

Raising Standards Through Education As the UK’s professional association dedicated to advancing standards within the grooming industry, BIGA believes education is fundamental to improving animal welfare and increasing public confidence in professional groomers.

The Grooming Hub reflects that commitment by providing free access to expert-led educational sessions designed to support continual professional development across the sector.

Paula Bryan, Director of the British Isles Grooming Association (BIGA), said: “The Grooming Hub is far more than a series of demonstrations. It is an opportunity to bring the entire pet care industry together to share knowledge, promote best practice and encourage collaboration.

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Every presentation has been designed to help businesses better understand dogs, educate pet owners and build greater confidence in professional grooming.”

Free Education for the Industry Visitors attending PATS can enjoy all Grooming Hub sessions free of charge as part of their exhibition visit.

Whether visitors are experienced groomers, students beginning their careers, independent retailers or manufacturers developing grooming products, the programme offers practical advice, live demonstrations and insights from experienced industry professionals.

Visit the BIGA Grooming Hub

BIGA invites all pet industry professionals attending PATS 2026 to visit the Grooming Hub throughout the three-day exhibition.

Registration for PATS 2026 is free for qualifying trade visitors.

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Rachel’s Summer Roundup Veterinary nurse and canine first aid expert Rachel Bean returns with her monthly column, sharing practical advice, professional insights and stories from life with dogs. This month, Rachel reflects on summer adventures, exciting new projects, and the seasonal health issues groomers are perfectly placed to spot and help prevent.

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ummer is one of my favourite times of year. The longer days, brighter mornings and opportunities to spend more time outdoors with our dogs make it a wonderful season. Like many of you, I find myself spending as much time as possible outside with my canine companions, making the most of every sunny moment.

It’s also been an incredibly exciting few months for me professionally. Over the years I’ve been fortunate enough to volunteer my veterinary nursing and canine first aid skills around the world, working alongside some truly inspiring organisations helping dogs in need. Those experiences have given me a camera roll full of unforgettable moments and some incredible encounters with street dogs from different countries and cultures.

I’m delighted to share that I’m currently putting together a special calendar featuring some of my favourite images of street dogs from my travels.

These dogs have taught me so much about resilience, adaptability and the incredible bond between humans and animals. I cannot wait for the calendar to be released later this year and to share more details with you all soon.

Closer to home, my fox red Labrador sidekick, Chilli, has been having adventures of her own. Chilli was recently cast to appear in a Mountain Warehouse commercial filmed in the stunning Lake District. Watching her take to the camera with complete confidence (despite the rain!) was a proud moment, and I’m very excited for everyone to see the finished advert when it is released.

While summer brings plenty of fun,

it also brings a few seasonal health concerns that groomers are often perfectly placed to spot before anyone else.

One issue that frequently appears at this time of year is grass seed injuries.

These tiny seeds can cause surprisingly serious problems. They often become trapped between the toes, inside ears, under armpits or within the coat. Dogs may present with excessive licking, sudden limping, head shaking, swelling or small abscesses.

Groomers are often the first professionals to notice these signs. If you

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spot redness, swelling, discharge or a dog showing discomfort in a particular area, it’s always worth advising owners to seek veterinary attention promptly.

Grass seeds can migrate through tissues and become much more complicated to remove if left untreated.

Another summer concern is skin irritation. Increased swimming, longer walks through vegetation and seasonal allergies can all contribute to itchy, inflamed skin. During grooming appointments, keep an eye out for hotspots, reddened areas, unusual odours or changes in coat quality. Early

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intervention can make a huge difference to a dog’s comfort.

For owners travelling with their dogs this summer, preparation is key. Many people focus on the destination but forget that the journey itself can present challenges.

Before setting off, make sure your vehicle’s air conditioning is functioning properly. It may seem obvious, but a working air conditioning system can become a genuine lifesaver if you become stuck in traffic or experience unexpected delays.

I also recommend carrying a container of water specifically for cooling purposes.

Having water available allows you to rewet your dog during a journey if needed and helps support safe cooling.

Before travelling or heading out for activities, consider wetting your dog’s coat all over. This can assist with temperature regulation during warm weather.

One concept every dog owner should understand is intermittent cooling.

Rather than applying continuous cooling for long periods, intermittent cooling involves offering short bursts of cooling followed by breaks to assess how the dog is responding. This approach allows the body to regulate more effectively

and helps avoid overcooling while still supporting safe temperature management.

As groomers, veterinary professionals and dog owners, we all play an important role in keeping dogs safe, healthy and happy throughout the summer months. Whether you’re spotting the early signs of a grass seed injury, helping an owner understand skin health, or simply sharing practical travel advice, your expertise can make a real difference.

Find out more and book a first aid course at www.rachelbean.co.uk

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Preview

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GROOMFEST PREVIEW – ESSENTIAL 5

Your GroomFest Guide

Mike Smith, Director of Total Grooming Magazine and founder of GroomFest, shares his Essential 5 reasons to visit this year’s event. Taking place this September at The Kennel Club Building, Stoneleigh, GroomFest 2026 promises a packed day of shopping, education, networking and inspiration for professional groomers.

1. Free Entry and Free Parking

One of the things we’re most proud of at GroomFest is keeping the event accessible to everyone. Entry is completely free, and there’s plenty of free on-site parking available too. We want groomers to focus on enjoying the day, discovering new products and catching up with industry friends, without worrying about expensive tickets or parking charges adding to the cost.

2. Everything You Need Under One Roof

With more than 65 trade stands attending, GroomFest is the ideal place to stock up on all your everyday grooming essentials. From shampoos, equipment and scissors to salon software, accessories and business services, you’ll find a huge range of products and suppliers. It’s the perfect opportunity to compare brands, ask questions and take advantage of exclusive event offers.

3. Live Demonstrations from Industry Experts

Shopping is only part of the experience.

Throughout the event, leading brands and their ambassadors will be hosting live demonstrations, showcasing products, techniques and grooming tips. Whether you’re interested in new equipment, coat care solutions or advanced styling methods, these demonstrations offer valuable insights and practical knowledge you can take straight back to your salon.

4. Learn from Top Industry Speakers Education remains at the heart of GroomFest. This year we’re delighted to welcome a fantastic seminar line-

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up featuring Louisa Tandy, Sally Hart and a special mystery guest who will be revealed soon. These sessions are designed to inspire, educate and help groomers develop their skills, knowledge and confidence in an ever-evolving industry.

5. Connect with the Grooming Community Perhaps the most valuable part of @totalgroomingmagazineuk

GroomFest is the opportunity to spend time with fellow groomers. It’s a chance to share experiences, exchange ideas, discuss business challenges and celebrate the profession we all love.

Whether you’re new to grooming or a seasoned professional, you’ll leave with new contacts, fresh inspiration and hopefully a few new friends too. www.groomfest.co.uk

GROOMFEST PREVIEW

Ultimate Groomer Networking Taking place this September at The Kennel Club Building, GroomFest 2026 brings together leading suppliers, respected educators and passionate professionals from across the grooming industry. Combining shopping, seminars, demonstrations and networking, the event continues to offer something valuable for every groomer, regardless of experience level.

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s the grooming industry continues to evolve, opportunities to learn, connect and discover new products have never been more important. That’s exactly why GroomFest has become one of the most anticipated dates in the professional grooming calendar.

Returning to The Kennel Club Building at Stoneleigh this September, GroomFest 2026 promises a packed day of shopping, education, demonstrations and networking. Whether you’re a student just beginning your grooming journey, a salon owner looking to invest in new equipment, or an experienced professional keen to stay ahead of industry developments, the event has something to offer.

For Mike Smith, Director of Total Grooming Magazine and GroomFest, the event’s success lies in its simplicity.

“For 2026 we are reverting back to the original GroomFest,” says Mike.

“This will be all about shopping with some education on the side. We have a number of new trade stands, a new

seminar speaker and lots more to look forward to.”

That shopping experience remains one of the biggest attractions. With a hall packed full of suppliers, manufacturers and service providers, groomers can compare products side by side, seek expert advice and often take advantage

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of exclusive show offers.

Julie Harris, founder of The Groomers Spotlight, owner of Julie Harris Education and Julie Harris Professional Grooming Products, and co-owner of Tails of St Leonards Dog and Cat Grooming Salon, believes that hands-on access to products is something online shopping can never fully replace.

“GroomFest is the biggest shopping experience for groomers after Crufts,” says Julie. “It’s a great opportunity to look at and try equipment before the busy pre-Christmas season. Although most shopping is online, you can’t beat holding scissors, looking at equipment, speaking to the owners and getting a better understanding of what’s on offer.”

That ability to physically test equipment is something exhibitors value too. Kevin Simpson, owner of Simpsons Online, has supported GroomFest since its launch and sees the event as a rare opportunity to engage directly with the

GROOMFEST PREVIEW people using the products every day.

“Events like GroomFest give us the opportunity to step away from the screen, have real conversations, listen to feedback and better understand the day-to-day challenges groomers face in the salon,” explains Kevin. “Those interactions are incredibly valuable and help shape the products, services and support we provide throughout the year.”

This year’s visitors will find an impressive range of products on display, from shampoos and salon essentials through to professional equipment, blades, scissors and dryers. Kevin is particularly excited to showcase Simpsons Online’s core brands, including Mastercut, Supajet and Groom Master.

“Visitors will be able to get hands-on with products, compare equipment and receive practical advice from people who genuinely understand the industry,” he says.

Alongside the shopping opportunities, education remains a key part of the GroomFest experience.

Louisa Tandy LCGI GMG, owner of Louisa’s Grooming Salon and CoFounder and Secretary of the English Groomers Group, is helping to shape this year’s seminar programme.

“I have always found immense pleasure in helping and supporting fellow groomers by offering opportunities that weren’t available to me when I learned to groom,” says Louisa. “I remember how hard it was to find educational and shopping events.

GroomFest offers something no other event does and I am very proud to be involved.”

Louisa believes the strength of GroomFest lies in bringing everything together under one roof. “Everything a groomer needs to improve is here – shopping, education and networking possibilities.”

Fellow educator and expert groomer Sally Hart shares that view. Having spent years supporting groomers across the industry, Sally sees GroomFest as an opportunity to make a genuine difference.

“I love being part of an event whose purpose is to help groomers and the industry,” says Sally. “It’s an opportunity to bring something to groomers, whether new or experienced, that can help them.” @totalgroomingmagazineuk totalgroomingmagazine.co.uk

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GROOMFEST PREVIEW Sally will be joining Louisa in delivering educational sessions designed to provide practical, real-world advice that groomers can immediately take back to their businesses. “I’m looking forward to meeting new groomers, hearing their experiences and bringing seminars that make real-life differences and help,” she says.

While education and shopping are obvious attractions, many visitors say the greatest value comes from the connections they make throughout the day.

The grooming industry is filled with sole traders and independent business owners, making networking opportunities especially important.

“Being able to share ideas and experiences with like-minded people who understand your daily work life is so important,” says Sally. “Talking to suppliers and having the chance to let them know what works, doesn’t work or might help is priceless.”

Mike agrees that the community aspect is one of the event’s greatest strengths. “GroomFest is a must for anyone in the industry,” he says. “As well as everything they need to run their business, there’s a room full of likeminded groomers to chat to, make new friends and help each other.”

For exhibitors, that sense of community is equally noticeable. Nicole Macpherson, Co-Owner of Alpha Blade Sharpening, says the atmosphere at GroomFest is one of the reasons her company continues to return year after year.

“GroomFest is one of our busiest shows, second only to Crufts,” says Nicole. “We find the footfall of groomers

is consistent every year. This gives the show a great atmosphere. The organisation is fantastic and it always runs smoothly.”

This year Alpha Blade Sharpening will once again provide on-the-day sharpening and servicing of grooming shears and blades, while showcasing its range of Alpha Blades and blade care accessories.

Nicole believes the combination of seminars and exhibitors is what keeps drawing groomers back.

“Every year GroomFest puts on a wide range of seminars and a vast selection of trade stands all in one space, which we believe is a big draw for groomers.”

That blend of education, demonstrations, networking and shopping is repeatedly highlighted by everyone involved with the event.

“What makes GroomFest special is the atmosphere,” says Kevin. “It feels less like a conventional trade show and more like a genuine gathering of the grooming community.”

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For Louisa, the event represents an opportunity for groomers to invest in themselves and their future. “If I could give one reason to attend, it would be to level up your grooming career,” she says. “Not just through the educational seminars, but through discovering new tools, products and connections with your peers.”

With new exhibitors, expert speakers, live demonstrations and thousands of pounds worth of grooming products under one roof, GroomFest 2026 is shaping up to be another memorable event. Whether you’re looking to improve your skills, upgrade your equipment, grow your business or simply spend time with fellow professionals, September’s gathering at Stoneleigh offers the perfect opportunity to do exactly that.

As Julie puts it: “Whatever your experience, you will learn something new – guaranteed. I do, and I’ve been grooming for 40 years.”

Grow your grooming business Join the new community designed specifically for groomers who want practical business guidance without intimidating corporate jargon.

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Marketing & social media guidance Business growth strategies Community Support from grooming industry specialists

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BUSINESS

Reducing Feline Anxiety Award-winning feline grooming specialist Katie Gwilt returns with her monthly column, exploring the unique needs and behaviours of cats. This month, Katie explains why the grooming environment matters just as much as technique, and how small changes can significantly reduce stress and improve the grooming experience for feline clients.

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ave you ever been working with a cat who tenses even before you pick up a grooming tool? Sometimes the problem isn’t the groomer or the technique, it’s the environment around them.

Cats Notice Everything

Cats live in a highly sensory world and notice everything around them. They are acutely aware of : • Unfamiliar sounds • Sudden movements • Strong smells • Vibrations • Changes in routine I’ve lost track of the amount of times I have sneezed at home and one of my own cats wakes up extremely startled!

Things as simple as sneezing can be over whelming to a cat. With their enhanced hearing and sense of smell they can pick up so much more than our much simpler capabilities can even dream of.

Why Environment Matters

I am always reminding clients that cats are both predator and prey. Their very survival depends on them noticing subtle changes and reacting to potential threats.

The pheromones from previous cats (and dogs) can longer in the air so if the previous cat was very stressed the next one can pick up on it straight away. If the environment feels unpredictable, the nervous system becomes activated before grooming even begins and they are already releasing adrenaline and getting ready to shift into fight/flight/ freeze mode.

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Common Environmental Stressors When Grooming Cats

Honestly there are a lot! Lets go through them in categories : 1. Noise – are there barking dogs or @totalgroomingmagazineuk

other cats in the background? The sounds of grooming tools like clippers and dries. Are there doors opening and closing?

2. Smell – even if you don’t have dogs in on the same day as cats (I highly

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recommend you never mix the two species on the same day in your salon) the smell will still linger. There is also the smell of cleaning chemicals, perfumes and any other animals who have been stressed.

3. Visual Stimulation – people and other animals moving around in the background can cause tension and stress. We need bright strong light to groom by but do the cats feel about this harsh lighting?

4. Handling Surface – a slippery table or one with a wobble / unstable footing can be a point of anxiety for cats. Think about

older cats or those with health issues who may be in pain and what being on a hard surface will feel like.

5. Lack of Hiding Opportunities – No familiar bedding, no towel to hide under and no ability to hide will all push a cat out of its comfort zone.

Reducing Stress with Familiar Scents

Providing a towel or blanket for a cat to hide under can be really useful. If you can get one from their home brought in with them then it will smell comforting for the cat and go even further to make them

feel safe. Sometimes the most simple of tools is the most effective.

Using Predictability To Your Advantage

Cats are always more comfortable when they can predict what is going to happen next. You can help this in the grooming environment by using a consistent routine (I try to finish by cleaning the cats ears as most like this and it becomes a signal we are just about finished). Go slow, especially with your handling and try to move limbs within the usual range of movement. Keep your movements calm and speak slowly. I like to have relaxing music on in the background when I am grooming.

Less Is Usually More

Working in a quiet room with a non slippery surface and a calm approach will get you the best results when it comes to cats. Keeping the amount of things the cat has to process to a minimum is the goal. I mostly work as a mobile groomer in the homes of my clients and find just sitting on the floor or sofa with a towel from the home provides the best environment for many cats.

Before looking to change your grooming techniques, start by having a look around the space you groom in.

Sometimes it is a case of not doing more but looking at is there anything you can remove instead. Find ways to help the cats feel safe enough to cope with the groom.

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The Kennel Club Building Stoneleigh Park, Stoneleigh, CV8 2LZ Sunday 6th September 2026 Free Entry & Parking Over 65 Trade Stands Major Brands & Suppliers New Product Launches Business Services

www.groomfest.co.uk With thanks to our sponsors