Stand Out October 2012 Issue

October 2012

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LOLLI GOOD TIME • CARFEST SOUTH • PICCADILLY CIRCUS CIRCUS • SHOWMAN’S SHOW • TENDERS • LONDON 2012

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ir Philip Craven, president of the International Paralympic Committee (IPC), takes to the stage, grabs a microphone and tells those attending the IPC Marketing Summit that he hates the word disabled – it’s a phrase that breeds negativity when the focus should be on what can be done rather than what cannot.

Craven is speaking to an audience of media and marketers. His Lancashire accent is driving a raw and honest message that the world should disable its negativity and that the legacy of London 2012 should be one of positivity.

It’s a message rubberstamped by Sir Keith Mills, deputy chair of LOCOG. A marketer, Mills believes that the Paralympic Games is a great product, and always has been – its previous owners have simply failed to distribute it correctly and give it the airtime that it deserves. And that is why London 2012 has been so successful.

Lord Sebastian Coe’s final words of “Made in Britain” at the Paralympic Games closing ceremony could not have been more apt. Only Britain could have catapulted the event to the four corners of the globe. And only London 2012 could have escalated the “why, how and wow” factor to a higher level.

Now, in the post-Games clear up, as the stories come out and the appraisals begin, industry should reflect on what more it could have done – not because it wishes to be negative but so that it can learn and draw positives from the process. The UK events industry has already proven what can be done, and if there is one thing that we can take away from the most amazing summer is that there is no such word as cannot. If you turn to page 20 you will discover many pages of positivity, examples of what can be done and what has been done. To quote Dr Seuss: “Do not cry because it’s over, smile because it happened”. Well you made it happen, so give yourselves a pat on the back.

Happy reading,

Editor Caroline Clift – caroline@cimltd.co.uk

Studio Manager Paula Smith – paula@cimltd.co.uk

Publisher Neil Fagg – neil@cimltd.co.uk T: 01795 509101

Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk T: 01795 509108

Publication Manager Jo Sapsford – jo@cimltd.co.uk T: 01795 509113 F: 01795 591065 Account Manager Sarah Bourne – sarah@cimltd.co.uk T: 01795 509113 F: 01795 591065

Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk T: 01795 509103 F: 01795 591065 Chief Executive John Denning – jdenning@cimltd.co.uk

No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be typewritten. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The Publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed in editorial material or otherwise do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. Information about products and services featured within the editorial content does not imply an endorsement by Stand Out magazine. © 2012. CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD.

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EDITOR’S LETTER

October 2012

Enquiry Number 002

contents

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BurninG desire

11

GeneratinG reVenue The organisers of Chris Evans’ CarFest South had only five months to realise his vision – to combine cars, food and great music and create a family-friendly festival in the backyard of a retired F1 racing driver. And all because he wanted to raise money for BBC Children in Need

20

Made in Britain The opening and closing ceremonies of London 2012 featured some incredible technical feats. Here, key members of the technical team and suppliers to London 2012 talk about their involvement

43

innoVation seekers The Showman’s Show takes place on October 17 and 18 at Newbury Showground. Discover what you can find at this year’s event

Stoke Mandeville was put firmly on the map as the world turned to the birthplace of the Paralympic Games. To celebrate the lighting of the Paralympic flame, Aylesbury town centre hosted almost 8,000 residents as the torch began its journey to the Olympic Park

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LoLLi Good tiMe LolliBop Festival prides itself on being a fun event for the under 10s. Here, Jenny Kane, marketing and brand development manager, SBH Events, organiser of LolliBop, talks brands, marketing and strategy

reGuLars

6 Event industry news 8 Discover the latest tender opportunities 67 Rain, rain, go away, says NOEA 87 Piccadilly Circus Circus used social

media to market the “secret” event

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Proud Brighton Pride 2012 celebrated its 20th anniversary last month, and welcomed 30,000 people to Preston Park. Here, Wilde Ones talk about the role it played in saving the beleagured event

92 Competition 110 What will you find in the November issue of Stand Out?

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NEwS

London 2012 sees brands fight to be associated with Paralympics The London 2012 Paralympic Games has created new opportunities for brands and sponsors to become involved in the Paralympic movement. That was one of the key messages to come out of the first International Paralympic Committee Marketing Summit held last month.

Sponsors of the London 2012 Paralympic Games – which have all helped to increase the Paralympic Games’ reach – can consider their commercial deals a success, said Sir Keith Mills, chairman of the London Organising Committee of the Olympic and Paralympic Games (LOCOG).

“It is a virtuous circle,” he explains. “The media loves it, the general public loves it and now the commercial sector loves it. The sorts of things that London 2012 has been able to do with the commercial sector have added a new dimension to the Games.”

Mills hailed the commercial deal with Paralympic broadcaster Channel 4 as a strong example with the broadcaster recording an average of three to four million

viewers every night during the Paralympic Games, and the Opening Ceremony attracted some 12 million viewers “The deal with Channel 4 has given the movement more airtime than ever in history.

And when you give more airtime, people can appreciate and understand it better.”

While the Paralympic Games “product” has been strong for some time, what has been missing is the distribution of the product, added Sir Keith. “With the Paralympic Games, you now have an amazing product. When it’s distributed well and is made accessible to the public, you’re building an even greater product for which people will beat a path to your door.”

The news comes as an annual disability sport festival is announced by the London Legacy Development Corporation, as part of £2 million Paralympic legacy. Taking place in October 2013 at the Olympic Park, the first annual festival of sport for disabled people will bring more than 2,000 disabled and nondisabled people together.

AECC management want larger arena to host bigger events Aberdeenshire media are reporting that Aberdeen Exhibition and Conference Centre (AECC) management wish to build a new arena in a bid to lure big name artists.

The arena, rumoured to cost £20 million, follows reports that suggest the venue has had to turn away stars such as Lady Gaga and Elton John because of capacity issues.

Both the Press and Journal and BBC state that AECC bosses want to attract bigger events to the city.

But, according to the AECC’s press and marketing team, no official statements have been issued by the venue.

A spokesperson said: “AECC had one of its busiest years ever last year (2011/12) and its business levels this year are up on last year. AECC has flagged the need for new/additional hall space for some time.

Whilst the headline grabbing issue may be the concerts we have lost out on, we also lose other commercial business such as conferences and exhibitions, which are more lucrative for the City.

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“Meanwhile, all of our energy related events, including Offshore Europe, All-Energy and Subsea UK are showing substantial year-on-year growth which we must ensure we can meet to retain these events.

“The issue has always been about how to fund the expansion given capital funding constraints within Aberdeen City Council.

However, discussions are now taking place, led by the council, on the development options involving private sector developers who would input funding whilst other sources such as Scottish Enterprise would also be explored. There are no plans to consider bank borrowing, and no suggestion this will be funded by the council.”

The news comes as Aberdeen City Council confirmed an events programme for 2013 that is to supported by a budget of just under £500,000. It includes the BP Summer Big Screens opera and ballet events and Aberdeen Highland Games. A new, one-off event, to celebrate the refurbishment of Duthie Park is also planned.

RockNess rocks Scottish Event Awards AEG Live was the big winner of the Scottish Event Awards last month when the company won the Event Management Grand Prix award for RockNess as well as the gong for Best Large Festival. The awards ceremony, which took place in Radisson Blu, Glasgow, in association with EventScotland, also honoured Diamond Event Services with a Grand Prix award as well as Tiree Music Festival for Best Small Festival. Wilde Thyme won Best Caterer, Aberdeen Asset Management Scottish Traditional Boat Festival won Best Traditional Event and Bogbain Farm won the award for Best Unusual Venue.

Smyle forms sustainable partnership with Pelham Sustainable Events and Smyle have joined forces to create a new sustainable events community brand and a sustainable events summit for 2013.

Fiona Pelham, managing director of Sustainable Events and Rick Stainton, managing director of Smyle, have formed the Global Sustainable Events Summit Partnership, which aims to support a new community of events professionals who will be inspired to continue with their sustainability goals.

A summit is planned for January 2013, featuring educational content provided

by Positive Impact, and is supported and advised by Seventeen Events.

Smyle’s Rick Stainton said: “This project is the next phase in Smyle’s sustainability journey – we believe that the recent investment and resulting activities by many key brands made 2012 the year sustainability really leapt into the core of event concepts. These experiences across numerous event genres should be harnessed, shared and built upon. This community and its summit aims to inspire this step change across the events industry.”

Over 70 conference buyers will be targeted in a new campaign to boost conference bookings into York. The venue showcase, the first of its type for York – York Minster to Westminster – is being planned by Visit York under the VisitYork4Meetings brand.

The event to be held on Wednesday, March

13, 2013, will target conference buyers from London and the South as well as a selection of high-profile international organisers thanks to a partnership with Visit England.

Corporates and organisers interested in attending the showcase should visit www.visityork4meetings.com

G4S expect full payment for London 2012 security contract G4S’ inability to deliver its contract to the London Organising Committee of the Olympic and Paralympic Games (LOCOG) was up for scrutiny, as the Home Affairs Committee met to establish the facts about the security debacle exactly two months after G4S’ shortcomings were highlighted.

Paul Deighton, chief executive and Lord Coe, chair, LOCOG, gave evidence and reported that G4S had up until July 13 been paid between £89-90 million of public money. The security company’s contract had also been revised and was now worth £236 million and not the previously reported £280 million. Deighton said that the outstanding balance was up for negotiation, yet Nick Buckles, chief executive of G4S, said that it expected to be paid “in line with the contract” because “it delivered a significant portion of the contract”, and plans to take a £50 million loss because “we failed to deliver in a way we expected to”.

Buckles explained that G4S recruited 16,000 people who were all rostered for shifts during the Games – however, Deighton revealed that on some days the security company failed to reach staffing targets by 35 per cent. During the Paralympics, G4S did supply all the staff it said it would.

“If we get a shortfall of more than 15 per cent then it creates an operational challenge – 62 per cent of venues had a worse than 15 per cent outcome therefore requiring military deployment,” added Deighton, who also told the committee that there were some signs two weeks prior to July 11 that concerned the organising team.

Deighton described the Olympic contract as unusual in size and scope and did acknowledge G4S for not giving up when the problems emerged. Buckles reiterated his pledge to reimburse the police/military that stepped in and confirmed that G4S will not be bidding for security at Rio 2016.

Future has created an events division and appointed Jonny Sullens to the new post of head of events. Sullens will take up his new role in October, reporting to Mark Wood, CEO. Sharon English has joined Neptunus to manage its new UK office.

Former Glasgows head of business development George Thompson and business development manager Amanda Gilmour have launched Mammoth Events.

UBM Built Environment is adding to its Ecobuild portfolio with the announcement of Ecobuild Southeast Asia – the event will take place at the Putra World Trade Centre in Kuala Lumpur from September 17-19, 2013.

Center Parcs’ corporate events division has appointed Andy Huthwaite as national account manager.

TT Tents has received planning permission to build a new 18m x 50m warehouse alongside its recently expanded yard in Basingstoke.

Piccadilly AV is to be rebranded Piccadilly Live after Universal Live purchased its business infrastructure and equipment. Piccadilly Live will operate as independent department.

Media 10 has signed a 12-month deal with Showplans.

Montgomery has announced a new joint venture partnership with Kenyanbased Event and Conference Organisers with a view to running shows in Kenya and surrounding East African countries.

HPS Group has acquired Jardine International.

The Association of British Professional Conference Organisers (ABPCO) is calling upon hotels to join conference venues across the UK and offer delegates Wi-Fi free of charge.

Tesco Wine Fairs 2012 has chosen The Queen Elizabeth II Conference Centre (QEIICC) as the venue for the London leg of its UK tour. The Tesco Wine Fair will be held at the venue from October 27-28, and

is a public event for wine lovers to learn about, taste and buy wine. Over 250 wines from over 14 countries will be on offer. Its organiser, Cube Communications, hopes to attract over 3,000 visitors.

BEcause has created a month-long experiential residency at the Brixton Clubhouse on behalf of Grand Marnier – guests can enjoy cocktails at the Grand Marnier Bubble Bar.

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NewS

York targets conference buyers in the South in new events campaign

Tenders and conTracT wins

Pitch perfect Looking for new business opportunities and to keep abreast of the latest contract wins?

Discover which companies and public sector organisations are looking to hire and learn which companies have won the most recent pitches The Palace of Westminster is seeking a contactor to project manage the provision and installation of infrastructure, crew and services including the load in and load out of marquees, public toilets, external lighting, ground protection, barriers and signage for events. Interested parties should email transactions@ parliament.uk by 12pm on October 2 – the contract is estimated to be worth between £250,000 and £300,000.

Derby Live, part of Derby City Council, is looking for a production company to co-produce its pantomime at Derby Live’s Assembly Rooms. The contract is for the 2013-2014 season and could possible be extended to cover 2014-2015 and even 2015-2016. Interested? Email Linda Spiby – procurement@derby.gov.uk – by 2pm on October 19.

AHCP requires event planning, sales and management services for its annual national conference and exhibition. The one-year contract, which will begin on April 1, 2013, has the option to be extended for two years. Email denise.foster@ stees.nhs.uk by 11.59am on September 28 to express your interest in tendering for this event management contract.

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SO Group has joined forces with consumer events specialists, Mercury Events, to deliver its portfolio of shows over the next two years. This comprises The Baby and Toddler Shows and Wedding Fairs running at Glow Bluewater and includes all future launch shows and acquisitions.

English Heritage is looking for a company or a consortium to promote and manage its picnic concerts and public events. The tender has been divided into six lots – Kenwood House, Osborne House, Marble Hill House, Wrest Park, Audley End House and Pendennis Castle – and interested parties can bid for all or any of the lots. Email neil.parry@english-heritage. org.uk The deadline is October 21.

Lancaster City Council is inviting expressions of interest for concessions for the Lancaster Fireworks Festival on November 3. Over 15,000 people attend the evening event, which is backed by a number of themed daytime events. Contact Mark McTigue – mmctigue@lancaster.gov.uk – by 12.30pm on October 1.

Showsec has been awarded a five-year contract by Bestival organisers, Josie and Rob da Bank along with festival

director Jim King, to supply security to Bestival and sister show Camp Bestival.

Liverpool-based event management company Orb Events has been appointed by SBARC to provide event services for the 2013 North Wales Boat Show. The company has secured a contract to manage a 70-strong on-thewater boat show; indoor exhibition; food and drink concessions as well as sponsorship opportunities for the event that will take place from July 24-28, 2013 in Conwy.

Joe Manby Limited is celebrating two new business wins having been appointed to handle event services for both Tip-Ex and the 6th Europaediatrics Conference in 2013 (the Biennial Congress of the European Paediatric Association).

Tip-Ex will be held at Harrogate International Centre. Joe Manby Limited has been appointed by new show organiser Road Transport Media to handle the event services for the next three years from 2013-2015.

The company has also been appointed to manage the event services for the Europaediatrics Conference, which is to be held in June at the Scottish Exhibition and Conference Centre and is set to welcome more than 3,000 delegates.

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Event Electrix Ltd, a leading supplier of temporary power and lighting, was proud to be involved with Chris Evans Car Fest South, which was supporting Children in Need. Event Electrix provided full site power distribution, generators, over 5km of festoon site lighting, along with also supplying architectural lighting to various locations around the site.

Tim Coombs, Director of Event Electrix said; it was a great job to work on, the content and line up of the show was brilliant and despite being a bit wet at times, there was a great family atmosphere and everyone seemed to really enjoy themselves If you are organising an event and interested in the services Event Electrix can provide, please contact Tim on tim@eventelectrix.co.uk

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CarFest south

Generating REVenue The organisers of Chris Evans’ CarFest South had only five months to realise his vision – to combine cars, food and great music and create a family-friendly festival in the backyard of a retired F1 racing driver. And all because he wanted to raise money for BBC Children in Need.

Stand Out clocked all the action, and chatted to those involved

B

BC Radio 2’s Chris Evans is no stranger to live – live radio, live TV, and now live events. He has lived his life in the fast lane, not all of it so smoothly, but nevertheless his passion and drive has always seen him move forward.

That statement could not be more true of today’s scenario. Stand Out is in a field in Hampshire, surrounded by car enthusiasts, food lovers, music fans and their children.

CarFest, a feast of magnificent cars

CarFest is the brainchild of Chris Evans who has realised his dream – a family festival full of his favourite things – good food, great music and some really nice motors.

Is it this combination which has made the event such a sell-out? Is Evans’ enthusiasm for the content so powerful that people have flocked to the inaugural event? Or is CarFest’s charitable aim the draw?

“I think it’s a mix of things,” explains Jim Davey, safety advisor, The Event Safety Shop (TESS), which has been appointed to run production and health and safety on site.

“The event sold out in 30 minutes. This wasn’t expected, but Chris is a hugely popular DJ, he has boundless enthusiasm for the content and the offer he has created is focused purely on family.”

Davey is relaxed. Load in at Laverstoke Park Farm, owned by Formula One world champion Jody Scheckter, began on August 13 and the site is prepared for all that 15,000 ticket holders can throw at it. It’s the first time that an event of this size has taken

place on the organic farm, and so its owners and employees have been walked through the process of large-scale public events.

Brand Events has been appointed to organise the event, comments Nicola Meadley, event director. Chris Hughes, Brand Events’ managing director has responsibility for the festival’s overall strategy and Neil Levene, operations director, is managing all aspects of build and procurement. Davey and Thomas Stone are reporting into Levene as operations director and manager with Rupert Bassadone taking the role as health and safety officer.

Meadley comments: “When the tickets sold out so quickly it was very exciting, but there was then a lot of work to do to deliver the event which everyone expected. Once we knew we had such great cars, food and music we knew that if we stayed focused we could do it.

“Many listeners to Chris Evans think of him as a personal friend so it was like he was inviting them to his own party. Plus, it’s

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CarFest south

a great concept which appeals to that Radio 2 listening audience who fancy the idea of going to a festival but haven’t found one which suits them – until now.”

Brand Events surveyed all those who had bought tickets to the event – it provided the organising team with valuable insight – 50 per cent of those who had purchased a CarFest ticket had never been to a music festival. Brand Events therefore needed to ease them gently into the wonderful world of festival toilets and camping – a situation aided by Davey who has arranged more toilets and shower blocks in the camping areas then specified in event guidance and stewards situated in the campsites are advising 8,500 campers of the best times to shower in a bid to avoid long queues and disgruntled first-time festivalgoers.

Driven CarFest’s ultimate aim is to raise money for BBC Children in Need. In order to raise as much money as possible, a third of the ticket price paid goes directly to the charity. In addition, the profits from the running of the event also go to BBC Children in Need but in order to achieve that a number of suppliers have offered charity rates on their services or have donated services for free. In fact, Laverstoke Park Farm has offered the venue for free with other activities such as wellywanging also raising vital funds, continues Meadley. She is also working alongside Chris Secker, sales manager, Brand Events, who has responsibility for sales revenue.

Davey continues: “TESS was contracted about five months ago to design the site, source contractors, build it and manage the operations. All contractors were asked to consider the charitable nature of the event

Matt Priest was responsible for booking and contracting the bands – the Feeling, texas and razorlight. tess engaged Carl Wyatt as crew chief and Matt Gurney as site manager

in their quotations and many did so by reflecting that in their pricing.”

Watermills, C6(n), DC Site Services, South West Group, Event Electrix, GL events Owen Brown, Blakex, Hewden, Festival Signs, Ethernet Live, Star Security, Thorns, TRAC, Roustabout, SLS and Orion Event Hire have all supplied equipment and services to the event – which spans a 230-acre site.

Over the coming weeks, Meadley and her team will explore whether the festival, which it plans to make an annual event, can remain at Laverstoke Park Farm – if it stays at the Hampshire site can it expand or would CarFest have to move to accommodate more people given the phenomenal interest it has received? It’s a question that will no doubt be raised with Basingstoke and Dean Council, which issued the licence. Davey was privy to many a security advisory group meeting – five in total – and also two Parish Council meetings, at which he attempted to quash the concerns of local residents.

the grass has been kept long in the main festival areas, as once trampled down by lots of feet it provides a matted layer to keep any mud at bay, explains Meadley.

Wood chip has also been used on the event’s entrances. as the farm is organic, the wood chip is also graded

12 www.standoutmagazine.co.uk

He adds: “We had a positive working relationship with the council and there was a real sense that you could bring a challenge to the table and work through it as a team.

“For example, CarFest is very different to Goodwood Festival of Speed – it has more of a festival feel and we had some very real noise management challenges. We took on board feedback, worked with the environmental health officer at Basingstoke Council and we have installed a noise management system.

“What we hadn’t anticipated is the noise in the campsite where children are shouting “bogies’ to each other from tent to tent!”

team pursuit Meadley argues that the biggest challenge has been to create the event from scratch in just five months – yet is already looking at how it can pay for footbridges that would allow passengers to cross the Hill Climb which dissects the event – road crossings are in place every 40 minutes to allow visitors to cross from one side of the track to the other in order to discover further kids activities, sample a range of food stalls and ogle a veritable feast of motorcars.

“Our main challenge has been the Hill Climb in the middle of the site,” says Davey.

“A five-hour rehearsal for 98 cars took place, so that they could be scrutinised and put into groups of seven by the BRSCC. This meant that on the Friday we had 80 per cent of our exhibitors to get on-site as the middle of the farm was closed. Anyone who arrived after 1pm was held and controlled in our storage area but all were in place by 9pm.

“It was an inordinate amount of work but everyone on-site and behind the scenes pulled together, and to have pulled this off in five months is incredible.”

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14/09/2012 06:47

ParalymPic Flame celebration

Burning desire

the World Famous took responsibility for pyro and fireworks

Nothing much happens in the town of Aylesbury. Yet, this summer Stoke Mandeville was put firmly on the map as the world turned to the birthplace of the Paralympic Games. To celebrate the lighting of the Paralympic flame, Aylesbury town centre hosted almost 8,000 residents, as the torch began its journey to the Olympic Park. Stand Out watched the spectacle unfold and discovered how Phil Black, community development manager, Aylesbury Vale District Council, managed the largest event the town has ever seen

o

n September 12, 2011, Phil Black, community development manager, Aylesbury Vale District Council (AVDC), received a telephone call that would impact on the next nine months of his life. LOCOG rang. The behemoth wished to host an event in Stoke Mandeville to celebrate the Paralympics.

Aylesbury wished to host a Paralympic celebration too. It was a task Black accepted and one he executed last month, as the Paralympic flame travelled from its birthplace of Stoke Mandeville Stadium and through Aylesbury on a 92-mile journey to the Olympic Park for the opening ceremony of the London 2012 Paralympic Games.

“We wanted to create an evening celebration in either Market Square or Vale Park,” explained Black, who is responsible for arts and sports development, tourism, events and 2012-related activities. “Because

14 www.standoutmagazine.co.uk

of council cutbacks, we were conscious of costs but we received a call from Arts Council England. They said ‘we’ll give you cash if you apply’ and so we submitted a formal application.”

The Aylesbury Paralympic Flame Celebration took place in Market Square, supported with a £129,350 Arts Council England grant. This was topped up by another £100,000 of AVDC funding and £20,000 from Buckinghamshire County Council (BCC). But the grant came with two stipulations – an experienced producer must be appointed and the Arts Council wished AVDC to work with a number of trusted contacts and suppliers.

Geoff Rowe, chief executive, Big Difference Company, was appointed producer and The World Famous, led by director Mike Roberts, created the pyrotechnical elements of the event. It also brought in Shared Space and Light, which

the Paralympic flame was lit at Stoke mandeville Stadium before making its way through aylesbury on its journey to the olympic Park

projected onto the town’s court building – something which had never been seen in the Buckinghamshire town before.

Black continued: “We put a lot of trust in Geoff and Mike. Geoff came on board quite late. We talked over a lot of ideas and I knew

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15

PARALymPiC FLAme CeLebRATion

roughly what Mike was going to do but we couldn’t visualise the end result.”

Black and his team had more issues with the local constabulary: “We had 16 safety advisory meetings. The police were cautious because they are not used to events of this scale but we have made some good connections and it bodes well for the future,” explained Black.

The Paralympic Flame Celebration began at 2pm – AVDC chose to put on some lantern making workshops, some dance groups and music for residents. The main flame celebration gained momentum at 5pm when more dance and music entertained the crowds who had come to catch a glimpse of the flame that would appear at the celebration after 9pm.

Almost 5,500 people gathered in Market Square – Aylesbury’s Kingsbury Square, which hosted a second music stage, also had capacity for 2,500. Two ADI screens showcased the action and Broadcast RF provided the live link up with Stoke Mandeville Stadium, where Lord Coe and Sir Philip Craven, president of the International Paralympic Committee, had taken their places for the official lighting of the Paralympic flame. The official ceremony was relayed back to those situated in Aylesbury’s Market Square – Diana Carlick was AVDC’s link with the stadium, Andy Inchley was the site’s ground manager, Lynsey Elliott was in charge of communications and Matt Stone of AD Health and Safety navigated all health and safety aspects.

Aylesbury’s flame celebration saw performances from Candoco Dance Company, Welcome Songs, Musical Kidz Company, StopGAP Dance Company and Rachel Gadsden. The World Famous also deployed its own performers led by Flick Ferdinando who brought “affectionate humour” to the proceedings.

Explained Roberts: “This was way beyond anything the council had done before. Phil [Black] trusted us and just went with it.

We worked with the council on the grant application and we brought in Shared Space and Light (SSL) to undertake some projection mapping on the court building.

“We’ve synced pyro and projection before but what attracted us to SSL is that their stuff has a human story, and they do clever stuff with a building that still has meaning.”

Funding for the project came through in the summer – it meant a truncated creative process. Roberts added: “Sometimes you need a longer process to get a job done but we clicked with SSL and AVDC trusted us

16 www.standoutmagazine.co.uk

The town’s retailers were asked to close and turn off their lights at 9pm to assist the projection on the court building

Graham Lister, production manager, Anna Paevitt, artist liaison, Lucy PitchfordTodd, production assistant, all worked alongside Rowe. Chris Foote ran the production office

– yes, the show was developed late on but this was about the relationships and so time wasn’t the key factor.”

The World Famous provided seven fire chandeliers, two telehandlers raised 12 vertical fire lines, pyrotechnical flares were set off in the trees and a number of roman candles and multi-shot cakes provided colour, wowing the crowds. The World Famous’ Mandy Dike designed the show, which was co-directed by herself and Roberts – Maria Hingerty was in charge of firework design. The three worked together to create a show that did not provide one point of focus.

“The site was difficult because it has a lot of trees and a clock tower,” explained Roberts. “We didn’t want a single point of focus, because if you watched the show

front on it wasn’t great, so we needed other stuff going on so that we could also blur the boundaries between projection and reality.”

Shared Space and Light produced the projection mapping, and created Flame – a story of how the Paralympics unfolded, which was peppered with images of courage and achievement. Video mapping techniques were combined with precise pyrotechnic synchronisation to explore the meaning of the Paralympic movement. Its impact was huge – audible gasps from the assembled audience meant that the project and event had had the desired effect.

Concluded Black: “Is there anything I would have done differently? Plenty. We have yet to do an appraisal but what we have now is a 230-page event plan that we can adapt for the future.”

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Smashing time Event industry PR, Avril Chaffey spent a week as an Olympic Games Maker. She worked on the press operations team at Wembley Arena, covering the Olympics badminton competition. Here, she gives her account as to what it was like to volunteer at London 2012

m

uch like the athletes taking part in the Olympics it was long and slow progress to get to the big event. My initial online application was completed back on October 2010 and then finally in May of last year I was invited to a selection event at ExCeL. I obviously managed to say the right thing as on September 1, 2011, I found myself at Eton Dorney for the Canoe Sprint Test event acting as a Flash Quote Reporter.

This role involves positioning yourself in the mixed zone media area so that you can interview the competitors and get their reaction as soon as they leave their field of play. And it’s a role I was then assigned at Wembley Arena.

Before the Games, all Games Makers were required to attend a number of training sessions, some general and others far more specific to a role and venue. These gave us a chance to get some idea of what to expect but, they could not prepare you for the excitement of being court-side with the world’s best badminton players in action.

Throughout the Games Maker training programme the mantra of I DO ACT was taken as a starting point – be Inspirational, Distinctive, Open, Alert, Consistent and a Team. These elements formed the core of the volunteers approach, values supplemented by Wembley Arena’s own

We were all part of the same team.

That sense of camaraderie and working towards a common goal prevailed throughout the duration of the event mantra when we received our venue specific training – Welcoming, Empowered, Motivated, Bringing the Games back to, London, Enjoying it and You are invited.

Prior to the Games the Olympic News Service (ONS) had compiled detailed biographies of all the badminton players, which provided a valuable insight and gave

event. Working alongside both seasoned professional reporters and sports specialists who had covered a range of international sporting occasions and other volunteers who shared the same enthusiasm and delight at being part of London 2012 really was a once in a lifetime experience, and one that I will never forget.

www.standoutmagazine.co.uk

19

A view from the inside

Avril Chaffey

you some ideas for those all important open questions that would reveal how the player was feeling about playing at the Olympics, their performance during that particular match, or their thoughts about the next round, to name but a few. But it was not as easy as it sounds.

You had to take accurate notes, listen to the answers and prepare your next question, whilst allowing other journalists to speak to the athletes as well. To compound the situation many of the Far Eastern competitors, where badminton is a very high profile sport, had to be interviewed via an interpreter, which added somewhat to the complexity of the situation.

Once you had sufficient material for some powerful quotes it was a quick sprint back to the press office to upload these revealing insights on to the ONS system. Across all sports and venues the same strict format was followed so that any journalist accessing the system would find a consistent and userfriendly source of valuable material which could be used to enhance his or her own reporting. Each quote went through several layers of editing until finally being published on the site, the majority within the target time of 15 minutes from the end of the match.

It was a shame that badminton hit the news headlines for the wrong reasons but in terms of experiencing the real buzz of a press office responding to a breaking story, being part of the press operations team really was a fantastic opportunity.

It was apparent from the first morning in the press office that we were all part of the same very large team and that sense of camaraderie and working towards a common goal, in my view, prevailed throughout the duration of the

London 2012

Panasonic and Creative Technology worked together to deliver projection on a “wobbly” house

Made in Britain Made in Britain and created by you: The London 2012 Olympic and Paralympic Games were triumphant, creating a platform for the world’s best athletes to perform. Yet, it was the patience, prowess, technical and creative capabilities of some of Britain’s best minds and suppliers that made it all happen

S

ir Keith Mills, deputy chair, London Organising Committee of the Olympic and Paralympic Games (LOCOG) recently referred to London 2012 as a product. A product that needed airtime and careful distribution in order for it to be the most successful Games that anyone had ever seen. Then, Lord Sebastian Coe, chair of LOCOG, addressed the world at the closing ceremony of the Paralympic Games and said this: “There are some famous words you can find stamped on the bottom of a product. Words that, when you read them, you know mean high quality, mean skill, mean creativity.”

Coe stated that the UK had stamped those words on the Olympic and Paralympic

20 www.standoutmagazine.co.uk

Games of London 2012 before he uttered that now famous phrase – “London 2012.

Made in Britain”.

Some events professionals will find that phrase a little clichéd. Yet, there’s no denying the hard work and know-how of the UK events industry, which created the spectacle that gave the country a reason to smile.

As many enjoyed the sporting action, a whole host of organisers, producers, venue managers, sound, light and technical professionals, security personnel, catering teams and creatives emanated ducks on a pond – to the world there was calm but behind the scenes it took some quick and powerful paddling to steam ahead.

Earlier this month, Stand Out visited PLASA, which took place at Earls Court,

and listened to the technical ceremonies team responsible for realising the visions of Danny Boyle, Kim Gavin, Mark Fisher, Mark Tildesley, Suttirat Anne Larlarb, Stephen Daldry, Hamish Hamilton and Catherine Ugwu, who produced, directed and designed various elements of the opening and closing ceremonies.

The technical team presented an overview of the mega staging, flying, audio, AV and special effects behind the ceremonies.

Explained Piers Shepperd, technical director, LOCOG: “There are no secrets to putting on a ceremony, there is just great planning and great people. We also tried not to say ‘no’ to what people wanted, but the production only existed because of the collaboration of thousands.”

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Casey Abbott (recruited locally) as project managers. Stuart Moses and Kimmy Keiger worked as technical managers, YT Group handled all transport, distribution and storage on its behalf.

He continued: “The most difficult thing was knowing that the start of the Games was never going to move and we all always

Lloyd stated the ceremonies team wished to have 12 chimneys in total – seven were realised. Three measured 22-metres, two measured 23-metres and another two rose 30-metres high. The creative team wished the chimneys to rise from the ground. An inflatable fabric structure was deemed the way forward. Lloyd was concerned – not

There are no secrets to putting on a ceremony, there is just great planning and great people

Playing field Shepperd’s first job was to ensure that the field of play (FOP) was covered.

Commented Tony Booth, UK and Olympic project director, Signature Systems Europe: “We supplied our UltraDeck, ArmorDeck, DuraDeck, MegaDeck and also contracted Davis Trackhire to support a requirement of aluminium for all the opening and closing ceremonies obligations where our ArmorDeck 3 product was installed to protect the athletics track and field of play.

“In the stadium alone, we worked with 60 crew on 12-hour shifts continuously for around 72 hours.”

Booth headed the contract with Andy Judson, Matt Lakin, Henry McDonald and

had the deadline in mind. The weather was a challenge prior to Games time, which I am sure all commodity suppliers experienced.”

Once Booth and his team had laid the ArmorDeck, Show Canada could think about bringing in the 40ft x 8ft stage decks required that sat some 2.5 metres off the ground in order to hide a myriad of props including seven chimneys utilised during Danny Boyle’s Pandemonium section that paid homage to the industrial revolution.

“We had plans to make the stage four to five metres high but this would not have been good for sightlines,” explained Jeremy Lloyd, technical manager, technical design and staging.

wanting the chimneys to “look like turrets on a bouncy castle”, a lengthy design process followed, and resulted in the appointment of Netherlands-based Airworks.

“In December, in the stadium, we showed the creative team what was possible with the inflatables and the rest as they say is history.”

Each chimney was stored in a garage under the stage, next to a stage lift. When it was time, the chimney was moved onto the lift, a fly line was attached and the chimneys were taken up. Each chimney contained four fans, a smoke machine and a winch with multi cables to control the fabric. The outer layer of the membrane was printed with brick artwork, and one by one they grew.

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The field of play was protected by Armordeck 3

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23

London 2012

In all, 460 staff, 1,200 contractors and 500 volunteers worked on the opening ceremony of the Olympic Games – everybody was put through the Safety Passport Scheme – and the vast majority worked during the last 10 weeks of production.

Shepperd’s journey began in 2006 with cable ducts, hidden under the turf used during the ceremony, and will end at the end of October. Load in for the opening ceremony began on May 10, taking place during one of the wettest summers on record – the rain proved challenging with contractors such as Le Mark being hampered by the rain.

London 2012

Under cover Huntingdon-based specialist flooring company Le Mark played a vital role by converting an original design into a printable format, producing and then installing the “reveal” floor, which featured so prominently during Pandemonium.

Linda Gibbons, sales director, Le Mark, said: “We had been working on this major project for over four months but, along with all other ceremony suppliers, we were asked to ‘save the secret’ by Danny Boyle.

“We have also been collaborating with UK Trade and Investment to try and find overseas markets for our products and services and we are hoping that as the opening ceremony was the biggest shop window we could possibly ask for it will bring us new business.”

Le Mark produced and printed the iconic London street map floor onto 7,500 square metres of its high gloss black Harmony performance stage flooring. The floor was slowly revealed to an audience of four billion, as the turf was removed, allowing the chimneys to pop through the map. The jagged design bounced and reflected the light of the molten rings being formed, which was a monumental point during the opening, three-hour performance.

The rings, created by Howard Eaton Lighting, measured 12-metres, and it was a challenge for James Lee, technical manager, aerial and closing ceremonies, to overlap the rings as per the International Olympic Committee logo.

Lee added: “Four rings were on the roof and one was covered up with astro turf, grass and stage decks.”

Lee was responsible for the stadium’s flying system and production rigging. He chose and created three cable net systems, which were controlled by Stage One, 14 winch platforms and an aerial system with 71 winches. This enabled him to fly one oak tree that weighed 3.2 tonnes, seven chimneys, five rings, one rain cloud, one small house, one wobbly house, 32 Mary Poppins, one London Eye, one Madness saxophone player, one 17-metre umbrella, six Paralympians, one giant apple, paraaerialists, eight hobby horses and 19 fireflies to name a few, during the opening and closing ceremonies of both the Olympic and Paralympic Games.

Lee programmed the flying system in the evenings, and he also benefited from a considerable amount of production infrastructure that was built into the stadium by the architects.

24 www.standoutmagazine.co.uk

James Lee managed the coming together of the five olympic rings

Crown Copyright

Sound planning Lloyd took responsibility for the stadium’s tension ring. It was the first job he worked on, and he had to think carefully about where he placed the PA, which would hang behind the stadium’s lower tier seating.

Chris Ekers, senior production manager, audio and comms, specified six DiGiCo SD7 consoles and over 400 speakers in order to handle 1,000 channels of audio. He also got through 300,000 batteries, and worked with

audio designer Bobby Aitken, Delta Sound, Norwest Productions and Britannia Row. “It was important to get the speakers in the right place,” Ekers commented. “It was also the first time that the ceremonies sound system was used during the Games.”

In all, 13 speakers comprised one speaker cluster – 22 were flown and each weighed 2.5 tonnes. On the stadium floor, 22 ground systems each featured eight speakers to ensure a great audience experience.

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London 2012

Signature Systems Europe supplied its Armordeck 1 product to Greenwich Park

Nick Jones, technical manager, lighting, AV and power, worked closely with Creative Technology, Tait Technologies, Panasonic, Crystal CG, PRG, Patrick Woodroffe and Aggreko to bring a number of major technical and visual challenges to life. In early 2010, the ceremonies team approached Jones. It wanted to create “something

pixel tablets with a resolution five times that of HDTV and a height of 413-feet. Crystal CG produced the opening ceremony video content and was the official digital imaging service supplier for London 2012.

Tait Technologies also provided 320 hospital beds for the National Health Service Swing Out Sisters mass choreography

We had plans to make the stage four to five metres high but this would not have been good for sightlines spectacular”. It invited five companies to the table to pitch with ideas – three responded, and two were invited to battle it out in the stadium. Tait Technologies won the battle with its now famous pixel tablets that feature a tried and tested Barco system.

Tait Technologies specialises in combining video and scenic technologies and provided the technology behind the largest ever video screen at the opening ceremony. The screen comprised 70,500 individual, full colour

26 www.standoutmagazine.co.uk

section of the opening ceremony, which featured LED duvets and pillows. The ceremonies were managed alongside a zero to landfill policy for the event and therefore all products were required to be fully recyclable or have a quantifiable after life.

Working with Danny Boyle and his designer Mark Tildsley, Tait Technologies designed the beds so that they could be sent to medical facilities in less fortunate countries after the event. Tait Technologies

contacted Charlie Hernandez and Lori Tierney from Just a Bunch of Roadies, a team of men and women that work behind the scenes in the concert touring industry, which in conjunction with Project C.U.R.E set up a team dedicated to the delivery of medical equipment to Haiti after the earthquake of 2010.

A team of 15 volunteers removed the LED pillows and duvets, batteries and wiring required for the production to turn the beds into functioning hospital beds. All 320 beds have been shipped in 40-foot containers to hospitals in Tunisia, identified by Project C.U.R.E, with Rock It Cargo covering all freight costs.

House of dreams Turning dreams into reality, Scott Burges, director of special events, Creative Technology, and his team designed a system for the ceremonies that incorporated 645 square metres of LED, six HD camera channels and 26 projectors. It was a far cry from the four mesh LED screens measuring 14m x 8m and three projection areas that were specified at tender. At install, 14 mesh LED screens that measured 21m x 8m were

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utilised as well as 26 projectors and 16 Catalyst video servers.

“The project usage evolved as time went on,” Burges said. “We had challenges but the Panasonic projectors stood up better than we thought.”

Panasonic as the official worldwide audio video equipment sponsor of the Olympic Games contributed the latest projection technology to light up a chapter of the story that celebrated British music culture and heritage from past to present. For this typical British suburban residential houses where erected on the field of play – extracts from iconic British movies and music videos were projected onto the side of house, which although originally grey was painted

white in order to stop the colours within the projection being knocked out.

The videos were projected onto the four sides of the building’s surface using 20,000 Lumens brightness PT-DZ21K Series projectors, which were installed more than 100-metres away on the stands and below the roof of the stadium. The projectors shot their images from eight different angles, which illuminated the outside fascias of the houses turning them into giant screens. In keeping with the upright orientation of the projection surface, the projectors where mounted and stacked in portrait mode also.

Powering on Aggreko, the official temporary energy services supplier, played a crucial role in supporting the event too.

Aggreko’s engineers designed and delivered a solution capable of providing 12 MW of power for both the ceremonies

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29

LOndOn 2012

The Olympic Opening Ceremonies team began loading in on May 10 – the bulk of production was installed in a 10-week period

and international broadcast functions, which involved staging temporary power equipment on barges on the River Lea adjacent to the stadium. The two barges each holding four 1250 kVA generators and four 3,000-litre fuel tanks, housed the only temporary power permitted on the Olympic Park, saving significant space across the location and minimising impact on the visual experience throughout the opening and closing events.

Showforce secured a contract with Aggreko to become a provider of its additional event crew requirements and supplied crew, crew chiefs, plant drivers and climbers to install temporary power and power cables across 23 venues and the Olympic Park.

Totalling 9,581 man days in the stadium and other park venues including; the Copper Box Arena (handball), the Riverside Arena (hockey), Basketball Arena, Velodrome, BMX Arena, Aquatics centre, Athletes Village, Media Centre and all public areas. Added to this were 2,827 man days at the off park venues including; Eton Dorney, Royal Artillery Barracks, Greenwich Park, North Greenwich Arena, Earls Court, Wimbledon, Hampton Court, Horse Guards Parade, Brands Hatch, Box Hill, Hyde Park, Wembley Arena/ Stadium and Lords.

To meet the administrative demands of accrediting more than 500 people Showforce took on more staff and streamlined its back-office operations. The dreadful weather during the install made it more difficult for the crew with the Met office recording the wettest ever April to July period for England and Wales. The Olympic contract involved 550 generators, 1,500 kilometres of cables on 44 sites around London, and crew from 52 countries worked on the project.

Power was paramount. But for Scott Buchanan, technical manager, services and special projects, Technical Ceremonies team, he was rather more interested in gas, as he took charge of the cauldron – aka Project Betty!

Betty, the cauldron designed by Thomas Heatherwick, featured a Stage One scenic automation system and a flame and gas system by FCT. Heatherwick was told to design a cauldron with “no moving parts”, but he went against that brief and created a cauldron with stainless steel stems and copper petals, each with an acid-etched inscription.

Betty weighed 22.5 tonnes and needed 22-kilometres of electrical cabling – she was

London 2012

stored in a garage under the stage decks and brought into the stadium on June 10 in cover of darkness. Buchanan and his team worked from 11pm until 5am to ensure the cauldron, some 16.5 metres wide, was kept a big secret until July 27 when she was unveiled to a global audience of billions.

This was just one of the projects that Buchanan took responsibility for. As well as overseeing plant, crew and sustainability during the production, he also managed Project Lolly – a confetti drop from Merlin helicopters as Team GB entered the stadium – and Project Woolly – James Bond and the Queen’s spectacular entrance by parachute (woolly jumper).

Patience and planning Outside of the stadium, and across London, event suppliers and contractors had already worked their magic – they installed track, barriers, staging, seating, temporary structures, flags, branding, traffic management systems, toilets, catering units and video screens.

Booth continued: “Our brief was to provide temporary roadways and pedestrian walkways as a turn-key package at more than 20 Olympic, Paralympic and training venues in and out of London. The turnkey requirement was all logistics, project management, CAD design, installation, maintenance and servicing the SLA (Service Level Agreement) during Games time.”

Signature Systems Europe supplied Greenwich Royal Park, Hyde Park, Stadium, Eton Dorney, Hampton Court Palace, Lee Valley, Weymouth and Portland, Lords Cricket Ground, Greenwich Arena, Brands Hatch, Royal Holloway, Mayesbrook Park, Aquatics Centre, Brentwood, ExCeL, Royal Artillery Barracks, Hadleigh Farm and other smaller venues.

“We started in January at Greenwich Royal Park, which was the largest requirement and leading into the Games more and more venues were added. The bulk of the installations started from late May onwards,” Booth concluded.

Woodhouse Show and Event Services was also contracted by LOCOG to design, manufacture, install and maintain 295 stables for the London 2012 Olympic and Paralympic Games. It worked at Greenwich Park also.

Tony Marsh, managing director, Woodhouse said: “LOCOG tendered with the highest quality temporary stabling specification and our stable barns met every requirement. In addition, our outlook

30 www.standoutmagazine.co.uk

on using sustainable materials in the stable manufacture and their life extension meets London 2012’s high sustainability standards. Working in close coordination and proximity to our fellow contractors on a CDM-regulated site of high historic and environment importance, required patience in the planning and successful on-time execution of the contract. We are proud to say that the equine press-reported ‘luxurious stables’ will be added to our hire stock.”

Woodhouse supplied 5,304 square metres of temporary American stable barns, which were configured to provide 200 3m x 4m stables and 10 3m x 4m wash down units at the “field of play” in Greenwich Park. A further 72 stables and 13 isolation units were erected on the Circus Field at Blackheath Common.

Tim Hadaway, sport competition manager for the equestrian events at London 2012 and former director of both Blair Castle

Le Mark produced and printed the iconic London map on its Harmony stage performance flooring

International Horse Trials and Bramham International Horse Trials, said: “The stables, constructed by Woodhouse Show and Event Specialists, are excellent and I was delighted that the stabling area at the park was well received by riders and grooms alike.”

Woodhouse also won additional contracts to provide 4,250 square metres of temporary rubber horse walks between the stable blocks and competition arenas and further temporary stabling for the prearrival inspection staging post at Greenwich University and for the police horses on duty at the Olympic Park.

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The event fencing, crowd barrier and grandstands seating specialists INCORPORATING

show services group Show Services Group have 12 years experience in the event industry. To safeguard equipment supply to our existing valued customers we declined involvement in the London Olympic Games 2012. If you were let down this summer for your supply of Crowd Barriers, Fencing, Hoarding, Picket Fencing, Temporary Roadway or Grandstand Seating due to your suppliers involvement in The London Olympic Games 2012 then call The SHOW SERVICES GROUP on 01989 720588 or 07836273152 or visit www.showservicesgroup.com

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31

London 2012

responsible for delivering over 1,600 temporary overlay structures (including pedestrian bridges, hoists, scaffold platforms, ramps, steps, camera platforms, service and pedestrian bridges) across 22 Olympic venues up and down the country.

Colin Reader, of Aintree-based MSP Global, managed logistics at Wimbledon, steering the planning, co-ordination and management of the Olympics Broadcasting Services from the venue. Reader’s role as Games Time logistics manager ensured that outside broadcasting from the venue ran smoothly to enable the sporting spectacle to be beamed globally 24/7.

KB Event also played a significant role in London 2012 – during the Games, it transported staging and production equipment for the opening ceremony, video equipment on behalf of Creative Technology, sound equipment for Britannia Row, production equipment for the opening and closing ceremonies concerts at BT London Live Hyde Park and transport for all aspects of the main hospitality centre at the park.

Without doubt, the London 2012 Olympic and Paralympic Games is the world’s largest event and logistical challenge, which without

A wet summer failed to delay load in at the olympic Stadium

the amazing efforts of the UK events industry would simply not have come together. To quote Shepperd one last time: “There are no secrets to putting on a ceremony, there is just great planning and great people.

“The production only existed because of the collaboration of thousands.”

That’s thousands of UK event suppliers and contractors which worked all hours to achieve a common goal – London 2012.

Tait Technologies provided 320 hospital beds for the opening ceremony, fitting them with LEd pillows and duvets

32 www.standoutmagazine.co.uk

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Keeping the Industry’s Traffic Moving for...

Effective traffic management can be the difference between an efficient, smooth-running event and complete chaos.

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Monumental movements Logistical experts live by the mantra of plan, plan, plan so that they can deliver an efficient service. But what can organisers do to ensure they aid the logistical process?

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ack of proper access, inaccurate manifests, courier companies and short lead times are just some of the problems that logistic experts have to face on a daily basis. Whilst some may shrug their soldiers and consider it the job of these experts to get on with it and solve the problem, there are a raft of things that organisers and event teams can do in order to make the process of moving kit, cars and people more smoothly. “The most common logistical problem is not enough pre-planning,� says John Burrows, sales director, Production Freight. “We always advise clients to build in the extra time factor so they are not last minute especially when shipping in from overseas. “Another piece of advice would be to always have some ‘extra’ in your budget for unforeseen circumstances, which inevitably always happens. With live events, time is not always an option so you have to react and pay as required.�

Logistics and traffic management should never be under-valued and proper load in

and load out schedules are paramount if an event is to be successful.

Continues Gerry Kilsby, managing director, Exhibition Traffic Management Services, which provides traffic management and consultancy to a host of large-scale organisers and venues: “With so many venue options now available to organisers,

many events are staged at venues not necessarily designed or suited to the size or volume of vehicles the event attracts.

The more restricted and challenging the venue, the greater the need for a structured approach to traffic control. Creative thinking, use of satellite holding areas, maybe crew or porters to off-load vehicles, park and ride

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and, above all, a structured plan, including strict scheduling and good communication with contractors and exhibitors are essential. “For example, during the Royal Horticultural Society’s Hampton Court and Chelsea Flower Shows, there was a problem with site capacity and control over the timing, arrival and sheer volume of traffic.

By creating a structured schedule and employing the use of a satellite holding area, we were able to dictate traffic flow, control vehicle movements and ease congestion.�

Kilsby adds: “Many exhibitors now choose to use a carrier rather than their own vehicle.

This can have an adverse effect on an event site if that carrier is a multi-drop type operator, as they often deliver a single pallet on an articulated truck. Targeted scheduling and encouraging contractors and exhibitors to use quieter periods help to reduce congestion and delay.�

It’s a point upon which Mark Bristoll, sales manager, CEVA Showfreight, concurs. He argues that regular couriers, booked by exhibitors and organisers, to drop off kit and equipment simply don’t understand the constraints attached to an event and exhibition site. “Whether it be negotiating the various traffic polices on-site, ordering handling services or even finding the stand during a hectic build up, courier companies and their drivers are not geared up to event logistics,�

Bristoll states. “The solution is to use a specialist company which understand the mechanics of a busy exhibition and event site and that has the experience and the contacts to deliver the freight and goods regardless of the situation.�

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Work in partnership CEVA Showfreight recently worked with Farnborough Airshow as official logistics and traffic contractor. Over 100 CEVA staff were on-site handling freight – everything from a 10-tonne Rolls Royce engine to an Airbus fuselage over 30-metres in length.

Items such as these are a challenge, and an even greater one when situated within a temporary structure. It raises questions over whether floors need reinforcing or if panels can be removed to assist a crane dropping in through the roof, adds Bristoll, and that’s only something that an experienced logistics provider can manage.

Bristoll cites another example: “One of the more interesting enquiries we received lately

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was the transportation and positioning of the full scale replica (FSR) model of Richard Branson’s Virgin Galactic at Farnborough. “The Virgin Galactic is the world’s first commercial spaceship and allows paying customers into space for around two and a half minutes. The model comes in two parts – the fuse and wing pylons. Too large to house in just one location, CEVA collected the items and successfully delivered to Farnborough where our specialist build team were on hand to assist with the build process. The entire project required detailed planning and was executed perfectly.�

But perfect execution requires the collaboration of all parties. Lisa Ryan, group commercial director, EFM, urges organisers to engage logistics suppliers at the earliest opportunity to make sure that planned schedules are achievable and deadlines and timeframes are realistic.

She says: “We are often requested to advise our customers at early stages of planning when they are in dialogue with their end clients, about timings, paperwork, customs regulations and we help them understand what is possible and what is physically not, to ensure that their events and tours take place on time and budget. “Inaccurate manifests and packing lists from customers for international shipments is probably the most common logistical problem, but we work to solve this and avoid problems for our customers by cross-

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Logistics and traffic management

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touring productions require precision planning and preparation

checking the lists in great detail as soon as we get them and wherever possible. As soon as we get our hands on the equipment we check the contents of the cases against the lists to make sure nothing has been missed. We also work very closely with our customers to advise them on any potential problem items and assist with raising any necessary ATA carnets, permits and certificates of origin for example.�

Ryan cites an example of how EFM overcame an unusual situation earlier in the year. A situation only resolved as a result of teamwork and quick thinking. “We had a highly unusual and unpredictable situation which was anyone’s worst nightmare and involved a train derailment in Canada between Calgary and Montreal. The train was carrying a container of high value broadcasting equipment destined for the Euro 2012 Football Championships in Ukraine and Poland, for a long-standing customer. The accident occurred in the middle of the night, but due to the fact we carefully monitor all our shipments around the world, we were notified immediately of this and told the Australian-based customer right away. We were able to work as a close team together with the customer, their suppliers and ours to ensure that everything that could be salvaged was returned on a dedicated truck immediately back to the customer’s facility in Calgary for repair and new kit was sourced, programmed and flown over by EFM to Europe on time. The customer was delighted at our quick thinking.�

network of offices that are planning months in advance for a number of worldwide roadshows, music tours and sporting events. Such planning requires much time and investment, and research.

This is something Production Freight is currently undertaking also as it looks ahead towards Sochi 2014 and Rio 2016.

Burrows continues: “We are feeling positive about 2013 and have already started quoting clients for Sochi 2014 and Rio 2016 so they can get their budgets sorted. Sochi is already a challenge, as not all the infrastructure is in place, so the port is unable to take container vessels.

We are looking to either truck or send via Novorossiysk Port. “Brazil again is another challenge as there are numerous venues and locations so we

:[[ZXi^kZ igV[[^X bVcV\ZbZci XVc WZ are planning the freight entry points. But i]Z Y^[[ZgZcXZ WZilZZc V egd[Zhh^dcVa! hbddi] gjcc^c\ ZkZci VcY XdbeaZiZ X]Vdh# Brazil is hugely expensive for clearance and internal transport unlike any other countries 9dc i _jhi aZi ^i ]VeeZc### so allow a generous margin in the budgets ###bV`Z ^i ldg` as they are sure to rise nearer the time of L^i] dkZg '& nZVgh ZmeZg^ZcXZ ^c i]Z ZkZci VcY � Unique sponsorship opport Zm]^W^i^dc ^cYjhign! lZ XVc d[[Zg VlVgY l^cc^c\ � Guaranteed contact with hosting the event. hZgk^XZ ^c igV[[^X bVcV\ZbZci VcY XdchjaiVcXn# “Again, like all these events, we ask our � Luxury Service clients to involve us at the early stages 6lVgYh cdb^cVi^dch VXgdhh ' YZXVYZh Give your event the t of planning so we can add our expertise :m8ZA :m]^W^i^dc 8ZcigZ! AdcYdc : EZgidc =djhZ! Gdha^c GdVY! AdcYdc L( -9= %'%, %+. *%*% %'%- .,. %*+and knowledge with regard to freight and ^c[d5VWdjiidlcXVgg^V\Zh#Xd deh5Zm]^W^i^dc"igV[[^X#Xd#j` transport and make them aware of local requirements and regulations.�

According to the experts, unforeseen costs and rising fuel charges continue to be an issue. Organisers, overlay experts and exhibitors should, therefore, look to co-load and share vehicles and cargo to reduce vehicle movements and transportation costs.

Ryan concludes: “This is an issue for the logistics industry and the world in general.

In our line of business it’s not something that can be easily controlled or avoided, as equipment needs to be transported for events, be it within the UK and Europe, by truck or further afield by air, sea or rail.

We often have many customers sending equipment to the same events, so wherever possible we do try to achieve cost savings by consolidating the different equipment onto trucks, aircraft pallets or containers for instance. We also select very carefully our suppliers, to ensure that we have checked their green credentials and that they are operating as fuel efficiently as possible.�

So, if you are looking at your logistical operations in the coming weeks and months and are even planning to pitch for work in Sochi or Rio you better start planning now.

Positive moves Ryan is feeling positive about the year ahead and beyond and benefits from a global

38

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Logistics require planning and focus

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signage MVIS supplies solar-powered colour mobile variable message signs that provide event organisers and festival directors with effective traffic management solutions that may be positioned and repositioned as required, helping them to control the flow of traffic to, from and within the venue.

The signs are all programmed and managed remotely by MVIS’ latest fully intuitive web-based sign management system and web studio. The system allows any number of signs to be remotely programmed instantaneously from any Internet-connected device, and managed dynamically to meet user requirements. They can also be communicated with via SMS. Consequently, the signs can be relied upon to keep visitors up to date with the latest information as it arises, allowing organisers to react instantly to changing circumstances and ensure that the event runs efficiently.

The colour mobile variable message signs also present event, sponsorship and marketing teams with an eye-catching medium for advertising and event sponsors.

Featuring five-colour functionality, the signs offer the choice and flexibility of using red, green, blue and white in addition to standard amber, and as such ensure considerable visual impact, to catch the attention of the target audience.

Using solar power, the signs are environmentally-friendly, cost-effective and convenient, operating without connection to electricity infrastructure.

MVIS provides a wide range of colour mobile variable message signs, which are available in different sizes. The range includes the portable, fold-up VMS that may be installed and transported quickly, fitting inside the boot of a car. All products feature an autonomous solar charging system and also a high bright, low power consuming LED display.

Lighting MVIS also supplies outdoor event organisers with powerful lighting solutions, producing superior definition, clarity and colour reproduction, and the company offers the choice of two kinds of tower.

Solar-powered LED towers replace the need for halogen or fluorescent sources, providing huge expanses of areas with white, shadow-free light, without the noise of a generator or the smell of diesel. Where longer running times are required, the quiet Ecolite uses modern, energy efficient technology to generate superior definition, clarity and colour at a fraction of the CO2 output associated with any other diesel powered lighting tower.

MVIS prides itself on its service provision, working closely with customers and partners in the events industry to deliver the best

bespoke solution to meet their needs, providing unique combinations of individual pieces of equipment for each client.

Testament to MVIS’ capability in the event industry was its recent Transport for London contract to supply variable message signage for the city’s Olympic Route Network for the London 2012 Olympic and Paralympic Games. In what is believed to be the largest single deployment of solar powered VMS signs in the world, almost 200 signs were employed for the network, enabling the key participants to travel safely, securely and efficiently between venues and accommodation, while also keeping London’s traffic moving.

Managing director of MVIS, Tony Price, said: “MVIS has a strong customer base in the events sector, where organisers value not only our reliable temporary mobile solutions, but also our commitment to excellent customer service.

“We are very proud of our work within this sector, and our involvement in the Olympics is testament to our capability.”

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The Showman’S Show preview Large-scale temporary structures will be on display

Innovation seekers The Showman’s Show takes place on October 17 and 18 at Newbury Showground. Discover what you can find at this year’s event

T

he Showman’s Show is sporting a new “green” look this year. But we’re not just talking the familiar green fields of Newbury Showground. The show is playing host to a brand new Green Innovations Zone when it opens its doors on October 17 and 18, a zone organised by the Green Festival Alliance. This new feature area will bring together a number of sustainable suppliers to promote their products and services, and the zone will present the latest sustainable solutions and innovations in

Jeremy and Johnny Lance

power generation, toilets, consumables, waste management, structures, water provision and materials.

Chris Johnson, co-ordinator, The Green Festival Alliance (GFA), comments: “If there was ever a time when climate, weather and sustainability were on the agenda in the events industry, it’s now. All the suppliers in this zone deliver professional solutions with massively reduced environmental impacts.

This is the way the industry needs to go to keep up with the challenge we all face.”

Situated on Avenue B, visitors will find companies, which are thinking outside the box to develop new ideas and ones that have been proven or already operating at industry scale.

It’s a move that has rubbed off on the organisers of The Showman’s Show too, as it has been improving the environmental performance of the event as a whole, by streamlining its own processes.

Added Johnny Lance, event manager, Lance Show and Publications: “Reducing the overall impact that The

Showman’s Show has on the environment is important to us. This is why, as part of our on-going business practice, we continually re-assess and make necessary improvements in supply to reduce the environmental impact of the show and will continue to do so going forward. With this in mind we are extremely honoured and excited that the Green Festival Alliance has chosen The Showman’s Show to launch this initiative; it will be an inspirational area, which will offer event organisers viable and sustainable alternatives.

“We want to make people aware of sustainability and green innovations. In the past, some people have dismissed green alternatives and renewable concepts. It’s our aim to present to the sceptics an alternative.

That’s a big thing – helping companies go green if they wish to.”

The GFA was founded in 2011 to actively tackle sustainability issues in the festival sector. Founder members include Julie’s Bicycle, Shambala Festival, Bestival, Festival Republic and the Association of Independent Festivals. Its key campaign for 2012 is called Powerful Thinking, which works with

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The Showman’S Show preview

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The Showman’s Show is full of exciting outdoor innovations

promoters and suppliers to find efficiency savings and upscale renewable solutions in the outdoor events sector.

Exhibiting within the Green Innovation Zone are MIDAS UK, Firefly Solar, Hearthworks, Frank Water, DeTox – solar portable toilet units – GoCarShare, The Big Lemon – a biodiesel coach company – Biopac, Cup Concept Company and Julies Bicycle to name a few.

In a year where the weather has had a dramatic impact on festivals, the environment is centre stage and increasingly regarded as an issue, which the events industry must respond to as a whole. But even with the unprecedented weather conditions during the summer months, the outdoor event season this year has had many remarkable successes and extravaganzas including the many Jubilee celebrations around the country and the London 2012 Olympics.

Added Lance: “It has been a funny old year for the outdoor world. The weather has had a terrible effect and it has been dramatic for outdoor events organisers.”

The Showman’s Show is set to welcome thousands of events professionals to newbury Showground

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Seek and you will find Visitors to this year’s show will see many familiar faces including; Sunbaba, which will be celebrating 25 years in business, Tony James’ traditional Punch and Judy Show, Eve, Event Waste Recycling, Fiesta Furniture and many others. The organisers are also looking forward to welcoming a number of new exhibitors who will be bringing some added colour and interest to the show; including the latest in festival accommodation from Suitehuts and some breathtaking motorbike stunts by the Inch Perfect Trials Display team.

Etherlive will also be exhibiting some of its latest technology innovations in addition to its core services including event Wi-Fi, Internet, RFID and VoIP at the show. Visitors may be interested to check out its teenager registration system: wristbands for minors which can be scanned to find details of their parents in the event of them getting lost or its latest Internet connectivity solutions for event organisers.

Ikadan has two stands at the show – one in the exhibition hall and one outside on

ikadan will showcase its black and white marquee flooring

Avenue C – it will be showcasing its new black and white chequered marquee flooring and promoting IKA Floor, IKA Roll and IKA Classic as well as IKA Sport by encouraging visitors to lay the different flooring products themselves in a bid to demonstrate how easy the kit can be installed.

ArcGen Hilta will have on show its range of Denyo super-silent EVENTA generators, and two latest adaptations of its popular SMC lighting towers – the SP55 Solar and 3000rpm Eco90.

Eve will dedicate its stand to Queen and country, as it celebrates not only Great Britain’s 2012 successes, but its own throughout the year. The Eve-Shield fence launched this summer will be showcased alongside Eve’s newest product, the EuroMat, which was recently added to its range of trakway systems.

Brightlights, Eve’s mobile tower lighting division, will also be sharing the stand and visitors will be able to view the division’s new tower light models – the TL-90, a reliable, compact and super silent portable unit.

Trailer and brand environment specialist Mobile Technik will be exhibiting alongside pick up manufacturer Isuzu. The collaborative stand will feature some of the newest trailer and pick-up technology available in the UK including the latest addition to Mobile Technik’s fleet, the Steelrunner catering trailer.

And finally, as Igloos approaches its 20th year in the events industry in 2013, the company will once again showcase its products in the show’s exhibition hall. At the show and alongside its top ranges, Igloos will also be promoting its lesser known large scale general public toilets as found in the enclosures at Royal Ascot for the tens of thousands of race goers. These facilities are built inside large temporary structures using practical, hard-wearing products to cater for large footfalls.

Marquees & temporary structures for premium events, corporate hospitality, weddings & parties Professional and experienced team. Nationwide coverage.

SUPERB. SUPERIOR. STRIKING. 01527 821789

admin@fewsmarquees.co.uk

www.fewsmarquees.co.uk Enquiry Number 044 02/08/2012 10:31

FEWS_StandOutMagazine_advert.indd 1

SUPPLYING WATER FOR...

DRINKING

YOUR EVENT

Ensuring your water supply for festivals and events goes with the flow...

MARQUEES

Water Direct is the UK’s preferred water supplier to festivals, concerts, fun days, corporate hospitality and other outdoor events.

CATERING

Since 1996 we have been helping our clients plan and install temporary water systems at various sites all over the UK. We provide a full range of services from bottled water, through to installing bulk water storage and delivery.

BALLAST

Call 0845 345 1725

SHOWERS

enquiries@water-direct.co.uk www.water-direct.co.uk

TOILETS

Water Direct, B-26 Earls Colne Business Park, Earls Colne, Colchester, Essex CO6 2NS

Enquiry Number 045

www.standoutmagazine.co.uk

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d an n e m us o 4 o C ee d 6 s tan S

2011_Eagle_Hospitality_AD:Layout 1 11/09/2012 09:24 Page 1 Enquiry Number 046

Festival and Event Bars

Eagle Hospitality Event Bars can supply bars of any size or type to your event whether it is Mass Serve, Real Ales, Cocktails, Experiential or General Service Bars, whatever your event requires we can provide it.

We strongly believe that trust, co-operation and flexibility is key, so working in partnership with organizers ensures we achieve three key objectives, firstly customer expectation, secondly, volumes required and thirdly the look and feel which the event demands through different structures and or dĂŠcor.

We are able to provide any bar arrangement necessary to fulfil your requirements whether it be our mobile trailer bars our 50ft event bar – the

Enquiry Number 047

46 www.standoutmagazine.co.uk

largest in the country, clear span/traditional marquees or innovative and interesting temporary structures.

Whatever your needs we will fulfil them to our utmost ability to ensure you have the service you require and your customers receive the experience they deserve.

contact us

Call Oliver Soanes 07977 248 284 or email oliver@eaglehospitality.co.uk Call Dyfrig Richards 07790 614 401 or email dyfrig@eaglehospitality.co.uk

www.eaglehospitality.co.uk

Showman’s Profiles Find out why event hire companies choose MCS hire management software MCS will be highlighting their leading hire management software solution, MCSrm. It has helped many rental companies overcome the challenges of running their complex hire businesses, such as dealing with their day to day rental and invoicing requests, scheduling their deliveries and collections and providing a snapshot of their event equipment’s usage and availability.

Visitors can see MCS’ sophisticated and extensive hire software technology in action.

One popular new addition is their new CRM mobile application whereby remote staff can now access MCS-rm data via a mobile device which offers many time saving and efficiency gains.

Oasis Events supplies the marquee and events industry with dry-hire and installation services in structures and venues up to 25m wide. The Oasis linings range now includes white, ivory, starlight & blackout, following the acquisition of Leisure Interiors’ hire stock. Known as Oasis Classic, the linings join the existing unique portfolio of specialist linings for hire: Oasis Saffron, Scarlet, Brunel, Rococo, Jasmine & Circus.

Oasis is an award winning provider of linings, drapes, lighting and furniture hire solutions for the events industry: whether for the new Classic range or “something different” to wow the client. Oasis Events is a Finalist for the award of Event Awards Supplier of the Year 2012.

T: 01608 651100 or call Mark at the Showman’s Show: 07974 375699 www.oasisevents.co.uk

T: +44 (0)1628 828000 www.mcs.co.uk

Enquiry Number 048 St John Ambulance understands the health and safety requirements for staging any kind of event. If we are at an event you can relax because our teams are trained and equipped to be the difference between life and death. We work closely with organisers to provide support at events across the country, giving first aid to thousands of people when they need it most.

At this years Showman’s Show, we will be on hand to talk about the resources we have on offer for any nature or size of event including: • Qualified first aiders; • Emergency ambulances and crew; • Emergency vehicles; • Registered nurses, paramedics and doctors; • Mobile command and control facilities; • Mobile treatment centres/field hospitals; • Cycle response teams.

T 020 7324 4219 F 020 7324 4001 www.sja.org.uk

Enquiry Number 050

Enquiry Number 049 PARAMEDICO LTD Registered with Care Quality Commission Paramedico supplies Event Medical Cover to a wide range of clients throughout the UK. All staff is fully qualified at various levels from First aider to Doctor, including Paramedics, Technicians and Nurses.

For larger events Paramedico can provide fully equipped first aid Posts and ambulances at competitive rates, we can also provide advice and guidance on event medical cover. Experienced professionals, who have worked in this sector for many years, will ensure all your medical needs are met.

Allan Medcraft, Director Mobile: 07977486279 Office: 0208 659 5956 Email: amedcraft@paramedico.info Web: www.paramedicoevents.co.uk

Enquiry Number 051 Elite Hire specialises in a wide range of event furniture for hire, available throughout London and the Home Counties, delivered from our Bucks headquarters. Your customer’s event is as important to us as it is to you, and we will liaise closely with you to cost-effectively meet your customer’s needs with freshly cleaned, premium quality furniture and accessories. Our professional expertise and exceptional customer service will ensure that everything goes smoothly.

To view a sample range of our furniture please visit us at the Roder HTS stand from the 17th-18th October 2012 at The Showman’s Show.

Call: 01296 337823 Email: info@elitehire.co.uk furniture for weddings and events www.elitehire.co.uk

Sapa Profiles are the leading UK manufacturers of extruded aluminium profiles. We also offer a comprehensive range of in-house services including design, CNC machining, welding, cutting, bending, assembly and finishing of aluminium profiles to meet a diverse range of applications.

Also, in conjunction with our sister company in Belgium, we are able to offer a large profile range up to 620mm wide x 50mm high, or 300 x 300mm with a weight of 65 kg/m and a maximum length of 26m.

Sapa has the technical expertise to work with customers to turn ideas, concepts and designs into products – see the website www.aluminiumdesign.net

ELITE HIRE

Contact us at marketing.profiles.uk@ sapagroup.com

Enquiry Number 052

Enquiry Number 053

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ELI

catering

Showman’s Profiles

DD: 01840 219047 M: 07748 165 827 www.instantmarquees.co.uk

Lamata presents a new lounge concept.

Lamata has developed a totally new lounge concept: stackable lounge units which are both good-looking and easy to handle and transport.

The Conic Lounge allows for many different setups. You can combine the separate elements and design your own unique lounge setting.

Put a table top instead of a seat on the Conic Lounge and you have got the perfect tables to accompany your lounge set-up.

The Conic Lounge concept is an exclusive product of Lamata Contract Furniture Ltd. Lamata have been supplying hospitality furniture for over 40 years. Lamata also has manufacturing facilities to offer its clients a range of solutions to meet all requirements.

T: +44(0) 242 524777 E: info@lamata.co.uk W: www.lamata.co.uk

Enquiry Number 054

Enquiry Number 055

Distinctive Shapes - Instant Marquees stand – Corner Avenue D & G In addition to our range of quality UK made pop-ups and Vision 1 Inflatable dome tents, we will be showing some new designs for the 2013 season: 1. Crossover: come & lounge in the fabulous 8x8m Crossover Dome 2. 4x4m Stretch Dome: brand new stretch tent ideal for festivals and experiential work 3. 4m Dome: an inexpensive fully brandable dome 4. Lounger: a super stylish 4x4m tent for the quality conscious 5. Bar tent: a new 3x3m pop-up shape ideal for bars and serving counters Flags, banners and new barrier covers as usual

Right Guard Security, based in Canterbury, has been trading for more than 20 years. The company provide crowd management, licensed trade security, guarding solutions, close protection operatives and traffic management to the public, businesses and events all over the country. It has been an extremely busy summer for Right Guard Security with a great deal of involvement in Olympic and Paralympic events as well as the Queen’s Diamond Jubilee.

Right Guard Security’s sister company Mission Training offer a variety of courses including First Aid, all types of Security Training as well as offering specialist courses such as Close Protection and Pit Safety Training, look at their website www.missiontraining.co.uk

This year we are launching our stylish Petal Frame Marquee. With its unusual scalloped edging plus wooden poles and finials tensioning the top canopy - you have a contemporary marquee perfect for the most prestigious event. Sarah (from Posh Frocks and Wellies) is dressing it in her new Bohemian Theme. With her acknowledged flair for interior design this will be a Stand worth visiting!

Don’t miss our chic Tea Rose Marquee (ideal for Garden Parties), as you enter the Show! We are providing Steve, from Samsalin Dog Rescue, a Marquee for his dog-sitting service.

We pride ourselves in building lasting relationships with our clients, so it is almost ‘friends re-united’ on our stand! Of course, we are always looking for new faces to join in!!

Come & see us on the Corner of Lew Spencer and Avenue A T: 01883 337099 E: sales@barkersmarquees.com BARKERS Marquees www.barkersmarquees.com Fabric Engineering at its best

Enquiry Number 056

Enquiry Number 057

Chalet Events are exhibiting again this year the range of easy set up chalets style market stalls. Easily transported and erected on site within ten minutes.

The chalets have been designed and manufactured after extensive research across Europe. Chalets can be sited on hard-standing without the need for additional anchorage making them ideal for town centres and highways. On display this year features the new four way large chalet.

Over the next couple of years the Original Sleeper is being replaced by the Junior Deluxe Sleeper. The Junior Deluxe improves on all the great elements of the Original Sleeper and eliminates any of the negatives.

Festihut uses the wooden chalet with Bunk beds to create cosy accommodation at your music festival. Sleeps up to 4 people with a lockable door and rechargeable lantern

4 Juniors can still fit on a wagon load and you’ll be happy to hear the beds are full size. We are able to provide in Single, Twin or Triple configurations.

T: 0800 137093 www.chaletevents.net

T: 0845 4567899 www.bunkabin.co.uk

Enquiry Number 058

Enquiry Number 059

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The energy efficiency has been improved dramatically by 64% (Heating & Lighting) by increasing the insulation, installing a fully sealed and insulated door, providing a secure tilt and turn window with a shutter, heated towel rail, dramatically improved shower room etc etc.

Stand Out Magazine 122x86mm ad_7001_1-4 page ad 05/10/2010 10:13

Indirect oil fired heaters

IMA series • Large heated airflows • 92% efficiency • Great handling and lifting

ITA series • Dependable, powerful and rugged • Mobility with large fuel tank • 91% efficiency

Combining raw power with silent elegance

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Enquiry Number 060

Ultra and Super Silent DCA generators from ArcGen Hilta.

Power that’s seen but not heard. Call now!

Flooring for every occasion

• Ultra silent operation from only 50dB(A) @ 7metres • Up to 26 hours running time @ 75% load • Auto start capabilities

Modular Flooring Systems

• Complete with on board distribution CEE form sockets • +/- 0.5% automatic voltage regulator control • Fully bunded to 110% ArcGen Hilta products are high quality, reliable and robust. Together with our proven experience this provides a premium offer.

We understand the need to deliver the very best product performance to you and your customers, helping you grow your business.

Call our sales team now!

Simple : Sturdy : Stylish 01761 415389 E: rm@ikadan.co.uk E: T:rm@ikadan.co.uk M: 07775 332470

www.ikadanfloor.com

www.ikadan.co.uk Enquiry Number 062

Call: 0845 409 0275 | Visit: sales@arcgenhilta.com Visit: www.arcgenhilta.com

Enquiry Number 061

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Come and see “What’s New” The Showmans Show 17th -18th October

The Show Printers Advertising Selling Print Production Publication selling on the Showground Contact

Martin Almond Geerings Print Ltd, Cobbs Wood House, Chart Road, Ashford, Kent TN23 1EP T: 01233 633366 F: 01233 665713 E: martin.almond@geeringsprint.co.uk W: www.geeringsprint.co.uk

Enquiry Number 063

www.sunbaba.co.uk

t. 0208 988 9100 or 01638 507 684 e. info@sunbaba.co.uk

Enquiry Number 064

Boss Cabins launch the ‘Big Space’ the UK’s most versatile anti vandal mobile office and welfare cabin.

The ‘Big Space’ has been developed to meet the growing requirements of the UK’s construction industry.

Unique Features › The UK’s only 10 man combination of office and welfare facility in a ‘easy tow’ design. › Fully V.C.A approved for up-coming 2012 legislation. › H.S.E compliant for welfare on site.

Contact Details — Telephone. 0845 180 1616 Email. info@bosscabins.co.uk Website. www.bosscabins.co.uk

Enquiry Number 065

50 www.standoutmagazine.co.uk

Enquiry Number 066

Showman’s Profiles Skiddle.com return to the Showmans Show with a host of new features designed to help you sell more tickets quickly, easily and socially for your events. Whether it’s an intimate gig or a multi-entrance festival come and speak to Skiddle.com to see why people like The Wickerman Festival, British Motorcycle Federation or Manchester’s Warehouse Project choose us year after year for their ticketing requirements.

Speedy EPS is a one-stop equipment rental and temporary electrical company tailored to the events market.

Come find us on aisle C aboard our very own SkiddleBus and witness our Facebook Ticketshop and RapidScan barcoded ticketing in action to see how Skiddle.com can start working for you.

We are also offering VIP wristbands to the first 500 people to email events@speedyservices.com which will gain you free access to the VIP on our stand with complimentary refreshments, merchandise and entertainment zone!

Skiddle.com T: 0843 289 3333 E: support@skiddle.com

For more information call 0845 607 1000, email events@speedyservices.com or @SpeedyEPS! follow us on

We have equipment including lighting, access, fencing and power generators and employ NICEIC qualified electricians to install them and sign off for the event to go live.

We are launching our brand new brochure at the show, you will get a copy in the official Showman’s Show bag!

Enquiry Number 067 Funfair rides are now one of the most popular forms of entertainment for corporate and private events with such a wide variety of rides to suit all types of occasions both indoors and outdoors. Premier Rides specialise in providing top quality rides at competitive prices without compromising health and safety. Remember, cheapest is not always safest. Choose a company with a proven track record in this industry with many top name repeat clients. Premier Rides is the UK’s leading owner/ supplier of funfair rides and equipment for events, and with vast experience it understands the requirements of the industry including the importance of PLI, ADIPS, risk assessments and method statements. For more details, call Premier Rides on 01403 270076, visit www.premierrides.com or email mandi@premierrides.com

Enquiry Number 068 Inch Perfect Trials Display is a professional, fun, and exciting motorcycle trials display team providing exhilarating action packed quality entertainment to crowds across the UK. This extreme trials stunt show, provides comedy as well as spectacular riding skill and draws massive crowds at any event! This show can be performed in any arena down to 15m x 25m at numerous events; bringing great fun for all the family. Inch Perfect is the complete package for any show or event, with all health and safety standards undertaken and £5 million public liability insurance. Come and see us perform or have a chat at the Showman’s show, we are located in avenue G, display times are; 11am, 1pm and 3pm.

T: 07854553151 E: sales@inchperfecttrials.co.uk www.inchperfecttrials.co.uk

Enquiry Number 069 RedBox Tickets provides a complete range of integrated, and stand alone, ticketing and access control services for your event. Clients include Royal Bath & West Show, London & Southampton Boat Shows, Veuve Clicquot Gold Cup Polo, National Gardening Show, Laughs in the Park, Royal Horticultural Shows. Choose what you need to help make your event a success.

White label Web and Phone Bookings Branded Print at Home Tickets Merchandise sales Customer Care Response Box Office staffing Access Control Full Consultancy Service New: Live on-site scanning for print at home tickets keeps your event on sale throughout the show.

Talk to us about your event

Enquiry Number 070 Sunbaba has been helping its clients brand their events around the UK and Europe for over 15 years.

The branding we provide often shapes the public image and perception of an event, communicating its logo, messages and key details to its audience on a large scale. If you’ve been to a major sports fixture, music festival or outdoor event, the chances are that you’ve seen our work. Our ranges are comprehensive, innovative and cost-effective, helping your event deliver the branding it deserves. New for 2013 EasiFloor digitally printed flooring.

Come and see us at Stand 56, Main Exhibition Hall T: 0208 988 9100 or 01638 507 684 E: info@sunbaba.co.uk www.sunbaba.co.uk

T: 0208 740 5000 www.redboxtickets.com

Enquiry Number 071

Enquiry Number 072

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Showman’s Profiles Supplying the renowned FLORLOK®, OUTLOK®, PUBLOK®, NIGHTLOK®, WEDLOK®, STARLOK® and the brand new to market ILLUMILOK®, Portable Floormaker is again presenting at the Showman’s Show on Avenue G. Florlok®: Jatoba and Oak together with natural, powder coated and anodised edging options Outlok®: Auckland oak is supported by a new colour; Wellington Oak together with the edging options as with Florlok® Publok® range: options include natural, white or black powder coated edging The range of illuminated floors on show includes an improved controller for Starlok® and the launch of the ILLUMILOK® portable dance floor.

Please visit our stand.

Markets leaders in Biodiesel generators, Midas are delighted to be returning to the Showmans Show following on from one of the most vibrant years in the firms history. Travelling the length and breath of the Country to a multitude of Festivals, Events and Spectaculars’ with the odd Olympic mission thrown in for good measure. Now in their twelfth year and firmly embedded in the industry psyche as a main stream alternative power provider to fossil fuel burning competitors, the Midas team are looking forward to a return to Newbury to see many friends old and new.

T: 01332 814080 E: Enquiries@portablefloormaker.co.uk www.portablefloormaker.co.uk

T: 01473 738300 F: 01473 735793 E: info@midas-uk.co.uk www.midas-uk.co.uk

Enquiry Number 073

Enquiry Number 074

Leading manufacturer, AJC Trailers will be making their debut at this years Showman’s Show with a brandnew line of toilets, showers and catering trailers.

Come and see us at the Showman Show 2012 and try out the new Evolis Primacy together with the new Magicard Rio Pro Extended for those oversize badges!

Throughout the two days, AJC will be showcasing their luxury portable toilets and showers, manufactured to the very high standards demanded by the professional outside event market. Set alongside the toilets and showers will be examples of their site welfare cabin range already an essential item for contractors working on festivals and shows.

Finally, with a worldwide reputation for producing, quality, mobile catering trailers, AJC will display a current model from their extensive and expanding range.

As an experienced supplier to the events industry, we understand that timing and reliability are essential to you, and we pride ourselves on our get the job done ethos to ensure that you get what you need and when you need it.

From printers, card or delegate management software, personalised or plain lanyards, a wide variety of holders together with a huge range of accessories, we can fulfill all your badging needs.

T: 01582 486663 E: info@ajc-trailers.co.uk www.ajc-trailers.co.uk

T: 01604 422422 E: sales@idcardcentre.co.uk www.idcardcentre.co.uk

Enquiry Number 075

Enquiry Number 076

Premier Manufacturing Ltd has been in the business of making mobile toilet and shower units for many years.

Throughout the summer Water Direct have continued to provide a temporary water supply to many large outdoor events including the world’s biggest Equestrian Trials, Music Festivals, Air Shows & various Sporting Events not to mention the many marathons up and down the country that require bottled water for hydration.

There are still many units in service that are 22 years old!

We pride ourselves in the quality of our products. We have our own chassis, tank making and door making facility in house.

All can be supplied as separate items along with body panels.

John Williamson

Please visit us at the show. We would be happy to discuss any requirements that you may have.

Water Direct has the expertise and dedicated drinking water equipment, comprising of Static tanks, Tankers, Pumps and Water Distribution Points which when combined with our onsite plumbing facility ensures a complete quality assured service to any event.

T: 01568 709 297 E: info@premier-manufacturing.co.uk www.premier-manufacturing.co.uk

T: 0845 345 1725 E: enquiries@water-direct.co.uk www.water-direct.co.uk

Enquiry Number 077

Enquiry Number 078

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The UK’s Leading Event Support Services Provider.

-

-

-

-

Visit us at the Showman’s Show.

Specialist Festival & Event Services Supplier.

-

Free Site Visits Available.

Email: info@eventserv.com | Web: www.eventserv.com Enquiry Number 079

Enquiry Number 080

Come see us at the

CALL NOW TO BOOK:

0800 043 2688

Showman'S

Show

17th & 18th october

2012

TWO-WAY RADIO HIRE Discounted Special Offer for Orders placed between September 2012 - March 2013 A simple solution for those who need temporary communications. This solution has proven to be invaluable for such sectors as; event organisers, council teams, TV and film crews, security and parking to name but a few, with both short and long term contracts available.

Organising any event or general on-site communication requires total dedicated support and at DCRS, there is always a team on-call or on-site ready to assist you.

WE BOAST A COMPLETE HIRE SERVICE INCLUDING Analogue Portables from £3.50 P/WK Digital Portables from £4.50 P/WK Free radio licence or free programming to your own frequencies Delivery and collection to your specified addresses On-site support and out of hours callout, 24/7 if required A full range of audio accessories, fixed mobiles and repeaters are available.

MINIMUM ORDER 12 x RADIOS FREE DELIVERY

e: sales@dcrs.co.uk www.dcrs.co.uk Direct Communications Radio Services Ltd Offices throughout the UK Headquarters: Edison Road, St Ives, Cambs. PE27 3LH

Enquiry Number 081 DCRS Hire Advert-86x122mm.indd 1

4685_StandOut_Ad_100x135.indd 1 06/08/2012 09:26

Enquiry Number 082 31/8/12 12:40:07

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Staging Structures

Staging with presence.

Outdoor Stage Roofs Prolyte Space Roof Dome Roof Midi Roof Ancillary Structures PA/delay towers & screen supports Front of house structures Ground support & stage platforms Turnkey Solutions In-house logistics & rigging Bespoke design & engineering Enquiry Number 083

Acorn Event Structures Mill Barn, Malton, North Yorkshire. YO17 8JA

Event Structures

tel: email: web:

+44 (0)800 078 7916 info@acorn-events.com www.acorn-events.com

Feature is sponsored by

Big name artists are known for their creative use of staging but how can organisers of smaller events create the same “wow” factor seen on the big stage. How creative can you be with smaller and portable staging solutions? Stand Out talks to staging and rigging experts, draws upon recent case studies, and looks at changes within the marketplace

i

n August, MILOS Group acquired LITEC and TOMCAT to form the largest global aluminium trussing and staging company – the move strengthens the Czech-company’s production facilities, which it says will allow it to develop an even greater array of product by expanding the “ideas pool”.

LITEC offers a vast portfolio of products that are popular with organisers of conferences, exhibitions and corporate events that seek both off-the-shelf and customised solutions. So what now of the marketplace? Does the acquisition mean less competition and more expensive rates, or should industry embrace a rigging powerhouse that has the manufacturing capacity to develop new solutions?

LS-Live recently created a custom triplesize DJ booth for Ibiza Rocks – the platform is an adaptation of Prolyte’s LiteConsole and comes with a front wall of LED panels.

It provides organisers with an alternative to staid platforms used at presentations and conferences, and its eye-catching nature offers corporate organisations the opportunity to create visual impact.

Said Ibiza Rocks’ group director of live events, Mike Darling: “The custom console

gives DJs a great visual presence and it also opens up the stage and makes it feel bigger.

It gives us and our visiting artists more opportunity to be creative with the visuals for the event and for their part in it.”

The new booth is ideal for “forwardthinking production companies”, added Ben Brooks, general manager, LS-Live, and because the system is modular you can use one unit or three units with the product lending itself to touring scenarios, as it fits into three flightcases and it’s easy to build.

Darling visited Prolyte’s Wakefield factory, specified the LiteConsole and instructed LS-Live to undertake the custom fabrication.

A process which would not have been completed without the clear communication or management of expectation.

Blackout is also a fan of Prolyte products yet it chooses to utilise James Thomas truss too – the London-based company recently delivered a new super structure for Film4 Summer Screen at Somerset House where a 25-metre high truss was erected using James Thomas 52cm supertruss.

“I’m like a big kid playing with Meccano really,” commented Kevin Monks, installations director, Blackout. “Load in began on August 9 and 10 where we started

Blackout at Somerset House

in the basement, bringing in the first few sections. This is the first time that we have built the new system and so we’ve had to be exact. On August 13, we came back in with a crane, lifting a number of sections built on the floor and craning them into position.”

www.acorn-events.com

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Staging and rigging

Reaching new levels

Staging and rigging

Feature is sponsored by

Four towers situated left and right were braced with four cross sections to create a 25-metre high truss system, capable of holding a screen 18-metres wide and 7.5-metres deep. Oak sleepers spread the weight of the structure, which sits on top of an old storm drain.

“We had to over-estimate the weight of the screen,” explained Monks. “And we also had to buy some specific sizes of truss because we didn’t have what was needed.

“Last year’s system cantilevered out from the balcony and picked up the weight of the screen. This year, the gallery space and therefore the balcony, was no longer of use to us. We knew 12 months ago that we’d have to come up with another idea so we used Webb Yates Engineers to see if we could do it [this].”

The end result is a structure that utilises hard bracing, and one which during the build created minimal disruption. The screen, upon which film fans watched 14 films over 12 nights, was built within the venue’s courtyard – the crane picked it up, swung it into the building and two electric hoists took it to its final resting place where it was fixed to the back towers. This is why calculations and planning at the beginning were paramount, as Monks and his team had to ensure the tie-in points at the top of the building were spot on.

According to Monks, outdoor cinema is now massively popular, and the truss provides a great branding opportunity – Film4 did look at the possibility of branding the towers in a sandstone-coloured fabric/ boarding yet opted to show a “subtle structure in front of an ornate building”.

Compact solutions Like Blackout, Tom Hyland, communications manager, The Stage Bus, argued that it is the responsibility of the contractor to look at ways of providing an organiser with cost effective solutions that do not compromise on quality. It’s a view shared by Hugh Jones, director, HPSS, who stated that organisers seek guidance from their suppliers on how best they can work their budget particularly when faced with tough financial climates.

Jones said: “There are only two limiting factors when it comes to décor for smaller stages – imagination and budget. But with modern full colour print costs, a full stage dressing can be achieved for surprisingly little. Once you realise that anything you can design can be printed large-scale in full-colour for so much less than it used to be, designs can be very creative. This also

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Star Events group’s mobile staging is a hit with prom-goers

acorn’s Space roof in action

opens up branding opportunities for the smallest of events.

“For example, HPSS recently supplied the TUC with full banners for our 8m x 4m trailer stage for the Chainmakers festival.

Other décor examples include the branding produced by the BBC for one of our stages at WOMAD. “As clients are seeking ever more cost effective solutions, trailer-based stages are proving very popular as they are quick and cost effective to deploy. At HPSS, we are therefore looking to expand our range of trailer stages for next year.”

Hyland said that The Stage Bus has always used quirky vehicles to make stages, believing that those incorporated into vehicles such as buses and trucks are perfect for organisers of community events that do not have the luxury of long build times and large crew costs and budget.

The Stage Bus is currently in the process of developing a Camper Stage.

Hyland continued: “Demand over the past few years has changed slightly, as there seems to be more and more pressure on budgets. To meet these changes we are in the process of building our new stage, the

LS-Live for ibiza rocks

Camper Stage. This stage is ideal for people who want a stage with sound and lighting for less than £1,000, and will hopefully open up some options for event organisers. The carbon footprint of an event is something that is being discussed more and more, and so the camper stage has been designed to run with a solar system mounted on the roof along with an engine that will run on recycled vegetable oil.”

Bespoke projects According to Colin Wright, managing director, Alistage, staging is not only for the big, well-known festivals. Besides providing

Enquiry Number 084

Enquiry Number 085

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equipment for several local authorities such as Havering Council (in conjunction with Ubique Leisure) for its Bank Holiday bonanza featuring stars from the 60’s to the 80’s, Alistage gets involved in a variety of different staging jobs because of the versatility of its system, continued Wright.

“Not all events require just one big headline stage. We provided various smaller stages for the South West Four Festival and also rolled out our new pit-barrier sight-line spoilers at the same event.

“Film work also requires staging from timeto-time. We recently provided a stage and an Alidome roof canopy for the current filming of Fast and Furious 6. We also get involved in film premieres at Leicester Square – one recent one being to build a staging substructure to support the actual huge Batman mask used to promote the latest film.

“The current market still seems to be somewhat uncertain. Bookings appear to be coming in with shorter notice than normal.

We recently had a booking for a reasonablesized stage placed late on a Friday afternoon that had to be built at midnight the following day. The Olympics has certainly had an effect this year with some regular events being cancelled in case they clashed with an Olympic based event of some sort. The proof of the state of the industry will therefore be known during 2013 when ‘normality’ returns to the country with no Jubilee or Olympics in the calendar.”

John Hart, sales and marketing director, Acorn Event Solutions, is currently in the process of marketing and developing new kit. It will be offering Prolyte B100 delay towers and a new Midi stage to market, and is set to reveal a bespoke projects division, which aims to help organisers looking for something a little different.

He said: “It has been a difficult year for live music events with the wild fluctuations in weather and subsequent cancellations of a number of high profile gigs. Going forward we feel a greater emphasis will be placed on health and safety, due in no small part to the way in which the Olympic sites have been ‘policed’, and obviously the structural integrity side of staging with high profile news stories continually drawing attention to this sector of the industry regardless of the circumstances in which the, often tragic, incidents occurred.

“New business-wise, we are starting to see enquiries coming through for 2013 and we usually find this is accelerated by our presence at The Showman’s Show. Our new website will be going live shortly after then and will showcase our full range of stages and ancillary structures which many people may not be aware of.”

Acorn Event Solutions is known for its Space Roof product, which comes available in a 12-metre option and with a trim height of eight to 14-metres In May, it created two events for Keyteq (Party on the Pitch and Urban Classic) in East London using smaller configurations for the 9,000 capacity gigs, which were held as part of the Olympic build up celebrations.

Hart continued: “In terms of queries, the Space Roof system is manufactured by Prolyte and is the only one of its kind in the country. Therefore, we are experiencing a huge amount of interest in it, not only because of its clean, visual appearance but also as a result of its technical capacities and affordability to music events of all sizes.”

Perfect platform Jane Russen, client services director, Star Events Group, states that the company

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Alistage built a staging sub-structure for the Batman premiere

offers organisers the largest range of mobile stages such as the Morbit, which benefit from short build times. For example, build times start at two hours for an 8m x 6m stage and around nine hours for a 15m x 12m “Mobile Orbit”.

The benefits of mobile staging are also enormous, as many have the added advantage of being able to carry extra kit inside such as motors, truss and barrier, which saves on additional trucking. But this option must suit the event site, and if it does it will always be an economical and environmentally sustainable option with less crew and less trucking needed.

She said: “A mobile stage means less time on-site and is probably one of the easiest and quickest solutions for road closures and in many instances, the only option.

“Our 11-09 mobile trailer stage is a versatile stage which can be used for a variety of different types of events. The main advantage of using this stage is that it has a built in turntable. This means that if positioning the stage on-site is a little tricky, it can be positioned at the correct angle on the turntable and then the trailer can be removed. We recommend this stage for audiences of around 4,000-7,000.

“The Morbit stage is probably one of the most innovative products brought to the mobile staging market in recent years. The unique ‘mobile-orbit’ design combines the advantages of the mobile stage floor system with the visual appeal and structural strength of the Orbit Flexidome roof. The main advantage of using these stages is that they have in built cranes which are positioned at each end of the trailer. The cranes are used to build the stage which means that you do not need to hire a forklift and once the stage is fully constructed, they are then deployed to fly the PA. These stages are a popular choice for events which require the appearance of a ‘domed’ stage, and the quick install process is perfect for time conscious venues and tight budgets.”

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Paying for precipitation Wet weather this summer has made life difficult for many event organisers. As industry counts the cost of the downpour, will it also have to bear the brunt of rising insurance costs?

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he wet weather, which led to a high number of event cancellations this summer, has raised questions over whether some events will go ahead next year. Did organisers arrange sufficient wet weather cover? Will this year’s experience scare some organisers into purchasing extra cover for 2013? And will this spark an increase in wet weather insurance premiums?

One of the most high profile cancellations of the summer was the CLA Game Fair. It took the decision to cancel the event just

eight days before its gates were due to open. It pre-sold 66,000 tickets and was thankfully insured, renewing its premium in 2011, fixing in to a three-year term.

Event Assured arranged the event’s insurance, comments Brian Kirsch, managing director: “Professional event organisers are already as well prepared as can be for the average summer. The CLA has been organising the Game Fair for over 40 years, and build-up begins two months ahead of the opening date. Every effort was made to prepare the site and to overcome the problems created by the persistent wet

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weather in June and early July, but even they were defeated by the weather this year.

“We all know the British weather is unpredictable, but organisers can control the risk by careful site selection, both for the main activities and car parking, and by including contingency planning in the event process. What many organisers fail to do is to buy insurance in good time. Organisers should put something in the budget at the very start to cover the cost of event insurance – as soon as there are financial commitments. If you wait until you perceive there is more risk, then the chances are it will cost more, or it may no longer be available.”

Kirsch argues that with two poor summers in the last five years it is likely that premiums for weather cover will rise.

He continues: “We have seen organisers going to the market when it is too late.

Generally insurers will not issue adverse weather cover less than 14 days prior to the set up of an event, since reliable forecasts are available for such a period. In view of the persistent bad weather, that period has tended to lengthen, as poor ground conditions across the country have made build-up difficult. There is no point in trying to buy insurance when the ground is saturated and the weather forecast looks bad.”

Kirsch says that if organisers have organised suitable insurance then they should not be out of pocket. Some insurance providers cannot offer cover which includes loss of profit or refunds to exhibitors, which may leave the organiser out of pocket, but this should not happen if the full projected revenue is insured.

The main reason organisers are out of pocket is failure to buy insurance, because they perceive event insurance as too expensive – whilst adding cover for adverse weather does up the cost, it costs less than going out of business because the revenue has gone and suppliers still have to be paid.

Lucy Scurlock-Jones, managing director, Event Insurance Services, adds: “By late June/early July after weeks of torrential rain and more forecast it was too late to start thinking about insuring imminent events.

“Organisers seemed genuinely surprised when stood in a waterlogged venue that they found out they could not buy cover for adverse weather for next weekend, especially those who had gone to the trouble of obtaining a quotation months before. Had they purchased cover upon receipt of their quote, they would have been covered.

“Nobody could have been prepared for the extraordinary circumstances we have faced this summer but if organisers had insured their events in a timely manner as many did, then the losses would have been covered, obviously subject to terms and conditions. As for organisers being out of pocket, insurers across the whole sector are going to be feeling the consequences of the wettest summer since records began.

“Throughout June, July and August we have dealt with more cancellation claims than we usually see in a whole year – a major agricultural show, numerous festivals, an international polo tournament and dozens of village fetes and fun days all washed out and left with no option but to cancel.

“Putting the whole thing into perspective, event insurance is ridiculously cheap, furthermore this is a highly competitive market and on the whole the cover offered is

Waterlogged event sites frustrated organising teams

wide. As with any business, insurers have to make a profit. This is a small niche market – most providers are specialist event insurers.

The losses sustained this summer will have an effect on the market going forward.”

Abbeyside Friends recently organised a 1950’s style fete, however heavy rain all Saturday night and into Sunday left the venue waterlogged and was deemed dangerous for the public to attend. The organisers had insured the event for £5,000 at a cost of £76 and Event Insurance Services paid out a little over £1,000 for irrecoverable costs including portable toilets, the PA system, marquees and other associated items. As the intention was to hold the event at a later date some costs were either held over or reduced by suppliers and as a result of the settlement, the committee was able to re-organise the event, which it held later this summer.

It’s one example of how insurance providers can and do work with organisers to find solutions and agreeable outcomes to issues that arise on-site.

Managing risk Event insurance experts estimate that claims in the London insurance market alone were up to £20,000,000 with high profile events such as Isle of Wight Festival, British Grand

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Open and honest dialogue Stainsby Festival is an established, small, folk and world music festival run entirely by unpaid volunteers as a not-for-profit charity on a greenfield site. Established in 1969, it has never cancelled an event.

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Prix, England Cricket matches, Kylie and Jason Revival in Hyde Park and Creamfields all being impacted by the weather.

Ark is one of a number of companies that Towergate Coverex uses to underwrite its policies. Says Ark’s Rob Montgomery, senior contingency underwriter: “Ark insure many well organised events. However, some we see could be better prepared in terms of contingency plans for the event being weather affected. The majority of enquiries we have received demonstrate good levels of risk management and claims circumstances have been effectively mitigated through the use of tracking, mulch or event layout reorganisation. That said, there are still those events which lie in flood plain areas or areas susceptible to waterlogging with no drainage improvements. It is these type of events which will be subject to disruption if the jet stream centres on the south of the UK again next summer. Choice of event location and contingency planning in advance are surefire ways to minimise complications.

“Underwriters will undoubtedly be under pressure to review pricing based on UK outdoor events. That said, this could manifest itself through more detailed underwriting of events which are weather exposed. Rate increases may be experienced but more likely is a tightening of policy terms and conditions with the introduction of an excess, which would be borne by the assured to cover trackway, extra manpower or similar.”

Continues Tony Trafford, chair of Festival Trustees, Stainsby Festival: “This year, at about 10am on the morning of our opening day, it hung by a hair’s breadth. It’s the closest we’ve come to cancelling... ever.

“The reason we ran and the reason we’re still in business can be summed up in one word: Insurance. How so? Because we’d kept a dialogue with our insurers about what reasonable costs they would cover in our attempts to keep the show on the road.

“A fortnight before the event we knew our regular car park field was waterlogged beyond use. We also knew from experience that without it the emergency planners would demand cancellation, so we negotiated a better drained field with our local farmers.

But it continued to rain.

“By the following Sunday not only was our second car park unusable but access to our event site was looking decidedly dodgy and we were considering cancellation. It was at this point that our conversations with the insurers began to pay off. We discussed what it would consider to be

Trackway was deployed to combat the issue of muddy exit routes

Insurance experts believe that organisers should prepare robust contingency plans

reasonable contingency costs. As a result, we confirmed temporary roadways that we’d put on standby but which our budget wouldn’t cover. The farmer offered us a third field as our car park, provided we met the costs of cutting the crop early and getting a contractor in to bale it next day.

“Then the unexpected rain started.

Forecast as light showers, it rained and it rained and it rained throughout that night and into the next day, heavily. By 10am Friday we were staring into the abyss of cancellation once more, as our third car park threatened to become unusable. Keeping our insurers up to speed, we identified some hard standing, hired a large minibus, signed up some of our volunteers as drivers and prepared to bus our entire audience up to the festival if the car park failed. In the end the rain stopped, most of our audience piled into the field on the assurance that we’d pull them out no matter what. Disaster averted.”

Towergate Coverex arranged cancellation and abandonment, property all risks (equipment), location money and combined liability cover on behalf of Stainsby Festival.

Tim Rudland, development executive, Towergate Coverex Event and Media Insurance, urges organisers not to wait for bad weather before trying to buy cancellation insurance, arguing that it is far more beneficial to buy the policy well in advance.

Not only does it give peace of mind with regards to pricing and availability of the cover, but it also gives greater value for your premium as event cancellation insurance can provide far more than just cover against adverse weather. Just ask Trafford!

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Can industry do more to stem the flow of event cancellations as a result of wet weather? Stephen Lance, director, Lance Show and Publications, and NOEA member, asks

t

here cannot be a more disheartening experience for an event organiser to endure than be forced to cancel an event at the last minute for the only reason that it is impossible to park vehicles. Disheartening not just for the organiser but also for the many people who have spent much time and energy to ensure that the event is as polished as expected and the livelihoods of the owners of shops and exhibits do not suffer.

So what more can event organisers, their committees and their associations do? Insurance is costly and not necessarily straightforward. A group type cover might be an answer but perhaps this has been researched and negated. There is one thing

that would help and that is the provision of far more tracking in every vehicle park at least in the access lanes. Straw and chippings are very temporary and chippings kill the grass so they have to be raked up.

Ground protection is becoming more and more sophisticated and suppliers of this service may welcome discussion to see if there are better and less expensive ways.

Car drivers are used to park and ride and if a way can be found to off load livestock and horses on hard standing or tracking and walk them to their stalls or stables and park the lorries off site that would be an achievement. Yes, it will cost money and time but that is preferable to cancelling or facing an insurance investigation. It might be worth researching whether an insurance

Stephen Lance

company would prefer to help finance these provisions rather than pay out.

The Association of Show and Agricultural Organisations regularly sends out notices, keeping its members up to date with news of cancellations but also the events going ahead as planned. To those who aggressively challenge organisers of cancelled events, please imagine yourselves in the position of the people or person who has to make that decision to cancel and thereby suffer the consequences.

Was your summer a wash out?

Kat Parker, head of sales and hospitality events, The Deck, looks at ways organisers can still hold outdoor events even if the weather is shambolic

w

hilst umbrella and poncho suppliers have probably been drinking Dom Perignon for breakfast, lunch and dinner, the bad weather that the UK has experienced over the last few months has caused havoc with hundreds of events.

Sadly no amount of planning can prevent the effects of the “British Summer” but there are steps that event organisers can take to minimise both the financial risk associated with a cancelled event and the disappointment that comes hand in hand.

Choose a venue that has some cover or inside space you can use. You may be dreaming of Pimms on the lawn or cocktails on the terrace but when you are choosing your venue you do need to think about the

reality of the British weather. Venues that offer both outdoor space and a warm and dry retreat offer the best of both worlds.

Have a sizeable stash of umbrellas to hand and somewhere to put them once they have been used! You could even consider having the umbrellas branded and giving them away as a gift after the event – that way your message gets spread even further.

Consider your catering and drinks options carefully and don’t rule out BBQs and SipSmith cocktails. It is good to put to use the British stiff upper lip now and again but ensure your caterers have back up plans.

Take into consideration the transport links to and from your venue. People won’t want to travel too far to the nearest tube or train station regardless of the weather, but this will be accentuated if it does take a turn for

Do you have any further event tips that you can share with organisers on how to prepare for rain and bad weather? Share your thoughts at www.standoutmagazine.co.uk

Kat parker

the worse. Hosting an event at a venue within close proximity of good transport is imperative if you want to ensure your guests arrive and leave easily.

With a bit of careful forward planning you can ensure you host a summer event to remember for all the right reasons. Working on the basis that rain will play a part in your event should raise every consideration you need to take into account. Finally, discuss the logistics in detail with your venue’s events team – they know the event space inside out and may come up with ideas that haven’t crossed your mind or that you weren’t aware would be possible.

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LoLLibop FestivaL

Lolli good time LolliBop Festival prides itself on being a fun and active event for under 10-year-olds. Here, Jenny Kane, marketing and brand development manager, SBH Events, organiser of LolliBop, talks brands, marketing and strategy Lollibop is now in its third year – what have you learned from the previous two years that has shaped this year’s event?

We have developed the event by seeing what works and by listening to our audiences feedback. We tried this year to avoid any activities with low numbers or slow turnover to ensure all visitors got a chance to experience the event in full. We kept some of our key areas like Lollipalladium and increased the size of others like the Science Zone and 3ft and Under due to popularity, and we also added a few new areas too.

How do you decide upon content? What’s your rule on fun versus education?

We try to have a mix of activities but one of our key focuses for the event is encouraging family play and interaction. LolliBop is an event focused on the child but to really get the most out of it the whole family needs to join in. The programme mixes well known favourites such as Mister Maker and The

eve, Centre stage events, Yes tents, indian Wedding Marquees, Gt trax, Marquee Magic, Loos for Doos, sb security, Wernick Hire, veolia, Colour sound experiment, pure power, vanguardia, Hallmark, Red Cross, Morris Leslie and ether Live all provided equipment and services to the organisers of Lollibop 2012

Gruffalo with amazing street theatre and installations such as Tiny the Dinosaur as well as lots of workshop-based activity.

What targets does the event set in relation to ticket sales, visitor numbers and workshops?

This year LolliBop played host to 30,000 people across three days. Whilst the natural

You took the decision in 2011 to move to Regent’s park – what drove this decision?

The decision was made to try and bring LolliBop to a wider audience by having a central location. The prestige of being in a Royal Park also helps to attract sponsors to the event.

Walkabout acts entertained families

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LoLLibop FestivaL

business progression of any festival is to increase capacity, we’ve always based the feasibility of such decisions on our audience experience. The interactive elements are a crucial part of LolliBop and it’s therefore important to us that queues and crowds do not jeopardise family engagement and “playing”. Of course, there will always be elements of waiting and some areas will be busy, but with LolliBop it’s not simply a question of “how big is the venue”.

How do you market the event?

LolliBop follows an extensive strategic marketing and PR plan informed by the success of campaigns from previous years.

The main focus is on the family audience, who we reach through PR and advertising using a variety of channels such as parent and family titles, the bloggersphere and online communities such as Mumsnet.

We find that outdoor advertising works incredibly well, especially within tube stations and family residential areas. This year we partnered with Heart FM and a number of popular children’s television channels, which proved successful. We aim to best maximise the marketing opportunities available to us via our partners and sponsors, and social media communication is also central to our overall strategy.

Lollibop experienced some extremely hot weather – what provisions did you make for this?

Based on previous experience, this year we had three “Lolli Shades”. These were basically large empty covered areas where people could escape from the sun.

Furthermore we had a large covered picnic seating area. We also installed “chill out” features such as a huge flower hammock as well as a cluster of huge flags, which provided further shady areas for families to relax in. We provided our visitors with free sunscreen, sunhats and ponchos (which weren’t needed as it turned out!).

How important are sponsors to the overall success of the event?

How do you choose your sponsors/partners?

We rely on a certain amount of revenue generated by sponsorship. However, we ensure that all the brands we work with bring something valuable to the event and complement our programme in some way.

70 www.standoutmagazine.co.uk

Lollibop appealed to celebrity guests with young children

Continental Drifts took responsibility for production and programming, sbH events looked after marketing, audience development and revenue generation, bluepeg was responsible for all brand partnerships and Carousel pR executed Lollibop’s pR campaign

We’re careful to be selective and only take on board four or five official partners who all deliver top quality activation at the event.

What brand activity took place on-site and do you set criteria as to what is and is not appropriate?

We are protective over the LolliBop brand and we, therefore, only engage partners who understand and are sensitive to the family market. The main set criteria is that all activity must be able to accommodate high footfall and have a quick turn around time so as not to lead to negative feedback from queues and children missing out. We’re also quite restrictive on sampling activity, as we don’t want to over commercialise the event and “bombard” our audience with brand promotions. Key brand activation at LolliBop 2012 was: • John Lewis (headline sponsor): John Lewis Lane – a miniature street of interactive shops;

• Halfords: Halfords Bike City – wacky races, balance bike activity, and BMX Demos; • Flora Cuisine: Cooking workshops in a virtual diner/kitchen; and • Butlins: Billy Bear walkabout character and oversized deck chairs.

Looking ahead, has early feedback given you an indication of plans for 2013?

The workshops, as ever, were incredibly popular and busy all day. We’d, therefore, look to expand on this for next year. We’ve also had tons of positive feedback from the popular kids brand activities that we played host to this year, such as Moshi Monsters, Skylanders and Transformers. As a result we’d welcome similar content for 2013. A detailed survey questionnaire has just gone out to our database and as always this will inform future decisions about the event.

“The Event Specialist” Specialists in Private, Corporate & Public Events With our busiest season ever now coming to a close, we would like to say a huge thank you to all of our clients including The Queens Diamond Jubilee Foundation, The Mayors Thames Festival & LolliBop Festival to name but a few. We look forward to working with you all again next year!

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13/08/2012 17:11

ConneCting Light

DandH

Wall of light Hadrian’s Wall was transformed into a contemporary digital art installation, as part of the London 2012 Festival. Personal messages were conveyed by hundreds of illuminated weather balloons, as Connecting Light sent pulses of light from Wallsend to Bowness-on-Solway. Stand Out caught up with Zoe Bottrell, director, Culture Creative, the event’s producer What was the brief and how was it met?

Who was responsible for the original idea?

The brief was to act as installation producers for Connecting Light – a digital art installation, which involved 400 illuminated weather balloons each one fitted with XBee wireless module and placed along the 73-mile stretch of Hadrian’s Wall.

Culture Creative took responsibility for all logistics, which included ensuring that the infrastructure for the 400 units was in place. We also provided technical support throughout the two-night event.

It was met by working with a core team of six people – Jez Light, assistant producer, Ian Bone, health and safety manager, Martin Warden, logistics manager, Jezz Hellens, crew chief and Nick Lawrenson, head technician. They worked with 54 crew members who worked with teams of volunteers drafted in to help with the installation each night of the balloon units.

The original idea was conceived by American artist Zachery Lieberman with New Yorkbased digital arts collective YesYesNo.

Who was responsible for the light-filled balloons?

The artist Zach Lieberman was responsible for the balloons. They needed testing especially when they got on site. They were reliant on mobile phone communication and interactivity with a satellite relaying the messages from the project server so the communication testing was tricky enough in this rural landscape, but the physical installation was also going to have its limitations and was tested to withstand winds up to 20 miles per hour.

Was the original concept easy to translate or

inSiDeR KnoWLeDge: the installation comprised a series of networked weather balloons, which talked to each other, sending messages along the length of the wall. every balloon was fitted with an XBee® wireless module from Digi international. the modules allowed the balloons to send and receive audiencegenerated electronic commands, which were displayed as colourful pulses of light as communication passed between the balloons.

Digi Professional Services created a complete integrated communication solution using the company’s iDigi® Device Cloud platform. each message was sent over cellular and mesh networking and converted into light patterns through an application specially created by the designers and moved to each of the 400 giant light balloons along hadrian’s Wall. the public sent messages through a dedicated website, social media and via SMS

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ConneCting Light

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Were security/stewards/ volunteers present?

Yes, we used professional stewards in areas where we had health and safety management and we worked with and managed a team of volunteers to assist with the physical installation of the balloons.

Hadrian’s Wall Trust recruited them.

Logistics naturally proved a challenge – was this the toughest thing you had to deal with?

It was our main concern and our key role – with partners having other challenges.

We worked with local farmers, national trail lengthsmen and many others to get the installation in place. So, yes, this was difficult and took a lot of planning but with a great team we managed it.

Connecting Light required the technical expertise of gSY tech, east Communications, Brodex and Digi to supply the communication units, balloons, poles and XBees units and connector ports for the project

did you have to make tweaks to make it event/ production friendly?

It was relatively easy to translate but Nick Lawrenson, our head technician, who was responsible for making the installation fit for purpose, had quite a few iterations of the units to make them work for the landscape they were destined for. For instance, the helium was replaced with air in the balloons and we used poles instead of rope tether to secure the units on-site.

the installation ran across hadrian’s Wall – where did you base yourselves or did you have project teams in various locations?

Were people free to roam along the wall?

Much of the installation took place on a national trail along a public footpath, so yes, people were free to roam. However, as this was a night-time event we discouraged people making unnecessary trips into the darkness! There was no necessity to be alongside the installation, because watching the pulse of light from a distance was equally as impressive.

Looking back, is there anything you would have done differently?

Hindsight is a wonderful thing so of course, when you look back there are elements that you would do differently. It was a challenging project because of a whole host of things, most which were out of my control, such as the location and area it covered, the unpredictable weather, the technology etc. There’s one thing I know I wouldn’t change though and that is my crew – they pulled some rabbits out of hats that weekend in challenging circumstances.

Ken Rotherham

We had production space at Vallum Farm in the east and Wallby Farm in the west from which we split into 10 bespoke delivery areas – the biggest being a 22-kilometre central stretch of wall which had the highest concentrated number of balloon units totalling 168.

Which councils did you liaise with for the installation?

The wall stretches 73 miles coast to coast so we had to liaise with not one but six councils – North Tyneside Council, Newcastle City Council, Northumberland County Council, Cumbria County Council, Carlisle City Council and Allendale District Council.

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Connecting Light was commissioned by LoCog for the London 2012 Festival. it was produced in partnership with the hadrian’s Wall trust, the Cultural olympiad programme in the north east and north West and local partners

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Waste management

Waste away Organisers have much to gain from the proper and correct management of waste on-site. Stand Out talks to a number of festival organisers and waste management experts and discovers best practice techniques

t

he organisers of Shambala Festival would rather spend money on music then rubbish – it’s a mantra that Kambe Events take seriously, and it’s why Jon Walsh and Chris Johnson, its directors, decided this year to charge Shambala festivalgoers a £10 recycling deposit on each booking. Customers are given their £10 deposit back, or a bag of festival goodies, in exchange for their recycling and rubbish. It’s a scheme that has been devised to make festivalgoers take responsibility for their waste and for them to put recycling into their own hands.

Too much waste goes to landfill and Shambala recognises that 70 per cent of its waste comes from public campsites.

Chris Johnson, festival director, Shambala, explained: “For promoters it’s a win-win – either your audience helps to clear the site and raise recycling rates, or you gain

extra income to deal with waste in a more thorough way post-event. It’s commonplace in Europe, but it is just emerging in the UK. “Analysis of 2011 waste at Shambala showed we gained the lowest rates of recycling in the public campsites, so this initiative was designed to tackle this issue in a positive and engaging way.”

Unclaimed deposits help pay for staffing the initiative, contribute to offsetting the festival’s carbon footprint and subsidise other sustainable initiatives such as renewable power. When visitors arrive on-site they are given a green and black bag for recycling and rubbish, which are then handed back to the team at the end of the event. It’s a simple but effective way of managing waste on-site, and is just one of a number of ways that organisers are dealing with the problem.

The organisers of Manchester Pride 2012 collected 22,700 kilogrammes of waste and recyclable materials – a feat only achieved by

WOmaD appointed event Waste Recycling to manage its waste at the 2012 event

talking to local businesses and bars, which were asked to suspend their own waste collections over the Bank Holiday period, allowing Manchester Pride to collect and sort the waste on their behalf.

Michael Lever, deputy events manager, Manchester Pride, commented: “We close off an area of the city centre which includes a number of businesses, mainly bars, over the Bank Holiday weekend.

We ask all businesses to suspend their own waste company

ema ashworth

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Waste management

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Recycling is encouraged at events

collections during that period and we manage all the waste across the whole site.

“We have a number of skips, 1100-litre Eurobins and wheelie bins positioned across the site, which are managed by a team of refuse collectors 24-hours a day. The public waste is collected mainly in the wheelies and Eurobins. The bars are told to leave their commercial waste at their back doors where our staff will collect and sort. Both sets of waste are then transferred by our staff into the skips, which are emptied each morning.

“It has been historically very difficult to get the bars to split their waste into recyclable and non-recyclable due to the fact they are so busy over the weekend.

“As such, we took the decision to employ additional staff to go into the bars themselves to collect the bottles and other recyclable waste.

The bars are mainly on a run along Canal Street so

andy Barr

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the staff go from one bar to another collecting the waste.

“Our aim over the last few years has been to increase the amount of waste recycled – five years ago, the recycling rate was approximately 10 per cent. This year, in total, the waste management company collected 22,700 kilogrammes of waste and recyclable materials. We recycled a total of 9,590 kilogrammes, which means the recycling rate was a massive 42.25 per cent, nearly 10 per cent up on last year’s figures.”

Lever is delighted with this figure and says that it has only been achievable through investment in additional dedicated staff and the education of local businesses – the bars that profit from the event must put their trust in the organising team to manage their waste, and so it’s a process that requires clear lines of communication.

It’s a notion reiterated by Andy Barr, managing director, Pure Solutions, which manages site and production services at Greenbelt Festival. Transparency and openness is key.

He explained: “It’s Pure Solutions third year of doing site management at Greenbelt.

We’ve been working with the organisers for years, previously managing the caterers and traders. Now we help to deliver Greenbelt

and are being semi-audited by an internal team who look at the event’s sustainability, compostable materials and traders.”

Greenbelt is a faith, arts and justice festival, which takes place at Cheltenham Racecourse. The event holds a licence for 20,000 people, a predominantly family audience. Waste management is hugely important to the customers, said Barr.

“Our client base demands it. For years, our customers have been campaigning that we should do on-site what fits with their own ethics. Our customers will separate their waste and recycle and the educational process of sorting waste is seen at source.”

In the mix Greenbelt’s audience has a social conscience – it is willing to take two minutes to correctly place the right items into the right recycling bins. A process aided by Smiths Waste Management, which won the contract to manage the waste on-site.

Stand Out joined Smiths’ Ema Ashworth, event co-ordinator, at Cheltenham to witness the litter and waste teams manage the recycling, rubbish and expectations of those at the event.

Ashworth is co-ordinating the mass effort – she has been on-site for the past four

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days, and describes load-in as a slick and easy process. Pure Solutions provided her and divisional manager Adam Siolo with a detailed showplan and clearly marked utility points to enable the positioning of bins and recycle stations.

There are 15 recycling stations in total, which are made up of 240-litre wheelie bins – these are situated on grass near catering areas. The stations comprise five bins for cardboard and paper, plastics and glass, food waste, general waste and food and drink cans. In addition, 175 1,100-litre wheelie bins are also on-site positioned within the camping areas and on hard standing. In all, 16 staff are working at Greenbelt, aiding the organisers in their quest to recycle as much as possible, as much as 90 per cent if possible.

“People don’t understand the term ‘mixed recycling’,” confirmed Ashworth. “There is some understanding of recycling because people have to do it now within the home, but it’s much easier to have clearly labelled stations – it makes it easier for the punters.”

The waste from the recycling stations is tipped into a mixed recycling lorry – when these are full they are taken off-site to Smiths Waste Management’s nearby facility to be tipped and sorted – this was one of the reasons why the company won the contract. Its close proximity to Cheltenham Racecourse appealed to Greenbelt, which was keen to reduce vehicle movements.

Jessica Church, director, Event Waste Recycling, argues that people expect to see recycling at events. Church recently project managed event waste at WOMAD Festival, where 22 full-time staff managed 120 recycling stations that sorted plastic, metal, paper and card and general and food waste.

Glass and wood that also found itself in the compound were recycled too.

Church added: “This was our first year on-site. We learnt a great deal from looking at the way the event had been dealt with in previous years and so did the event organisers. We are always looking at angles to improve segregation and will be looking at options for next year and different ways to encourage public to help us recycle.”

Proactive planning According to Nicky Warner, director, Loos For Do’s, the subject of waste management is not something that event organisers should turn their noses up at. Not including or budgeting for an appropriate waste management plan can result in an unpleasant and even health and safety nightmare that damages the visitor experience, and adds to the stress levels of the organising team and supply chain.

She commented: “Budgeting for the waste management costs in the planning stage is never a false economy. We’ve worked on events where we’ve had to source pumper trucks at 11pm on a

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Saturday night only to be charged triple the usual pre-booked cost for the pleasure, which is very frustrating when you are trying to get the best deal for your client.”

Warner encourages transparency, and working in partnership. She also recommends that all sanitation facilities are sited in large blocks with good vehicular access so that tankers can clear away the waste and not be hampered by large crowds. Loos For Do’s recently worked with the organisers of Boomtown Festival to create a proactive waste management plan.

A robust sanitation plan was required for the 25,000 people who were camping in order to keep disruption to a minimum.

Clive Owen, partner, A1 Loo Hire, explained that he is apprehensive about the events industry in 2013. Despite an “exceptional year”, he is unsure of next year’s outdoor events season and he questioned whether festivals have expanded too rapidly. In 2013, there are no Olympics, torch relays or Jubilee celebrations to buoy business. Instead, Owen has invested in tractors and bowsers, which it can use in fields incase industry experiences another summer of relentless rain and wet weather.

It’s just one example of how event professionals must change their operational procedures and adapt their offer to suit the needs and requirements of today’s organiser.

Another example is that of the NEC, which achieved last month its goal of “zero waste to landfill”, and two years ahead of schedule. In 2009, an on-site Waste PreTreatment Centre was opened with a target to be recycling 50 per cent of the venue’s waste by the end of 2013. In January 2011, aware that focusing on large items such as cardboard and metal was not going to be enough, a further initiative was introduced.

The in-house “Take The Waste Out” campaign saw the facilities management team working closely with the catering department to segregate all catering waste at source into cardboard, glass, food, dry mixed recycling and general waste.

Kathryn James, managing director of the NEC, said that it was thrilled to achieve its goal and affirm its greener venue credentials.

Yet, its aim was only reached because of the hard work and collaborative efforts of others.

Suppliers which shared the NEC’s vision to significantly reduce and recycle waste were key to this initiative. It’s a process that must be communicated by organisers to its preferred suppliers, venues and most importantly its customers if it wishes to kiss waste goodbye.

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Brighton Pride

Proud

All images courtesy of Chris Jepson

Brighton Pride 2012 celebrated its 20th anniversary last month, and welcomed 30,000 people to Preston Park. Here, Dean Parker, production manager, Wilde Ones, talks to Stand Out about the role it played in saving the beleaguered event, which is now run as a community interest company Brighton Pride has had a turbulent and uncertain few months – how has this now been sorted?

In August 2009 the charity Pride In Brighton and Hove announced that it had foreseen a potential £50,000 deficit for the following year, and it was at that point, having produced the event for the previous 10 years, that Wilde Ones decided to withdraw from the tender process. Two and a half years later the debts had spiralled to over £200,000 and the charity was no longer able to trade. The event was effectively dead.

It was at this point that discussions took place between the owners of Club Revenge and Wilde Ones, local club Wild Fruit and local magazine Gscene to formulate a way forward. A rescue plan had been written some 18 months earlier by Wilde Ones and Wild Fruit, when it had become clear that the then current Pride organisation was on an unstoppable downward trajectory.

Consequently, it only took a few tweaks to the plan to get things underway.

Club Revenge underwrote and bankrolled the event, with staff from both Wild Fruit and Club Revenge having responsibility for creative direction. A director of the parade and community groups was appointed, and Wilde Ones stepped back into production.

how have you overcome any negativity towards the event from local businesses, visitors and suppliers owed money by

the old organisation?

This was a brand new organisation with no links at all to the previous one, so it was important to get this message across. It was also made quite clear from the outset that, because of what had happened in 2011, contractors would have to be paid upfront to rebuild confidence in the event, with payment schedules beginning in April.

has the event changed or have you stuck to what has worked in the past?

The crucial thing was to get back to a site layout that actually worked. We’d honed the layout over a 10-year period between 2000 and 2009, so we knew how the public would flow round it.

inSider KnoWLedge: Brighton Pride is now run as a community interest company (CiC). this allows decisions to be made by the company directors without having to go through a board of trustees. Michael deol is the event’s director, trevor edwards is director of the Pride Parade and community groups and Paul Kemp and dulcie Weaver are the event’s creative directors

In 2010 the layout was dramatically changed, creating a site that had pinch points and areas where overcrowding was a serious problem. Despite the turnout that year being lower than in 2009, the perception on the park was that it was busier because it was so cramped. It was a consequence of this that the authorities insisted it had to be a fenced and ticketed event for the future.

Preston Park played host to 30,000

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Brighton Pride

Brighton Pride donates £1 from every ticket sale to the Sussex Community Foundation, which passes the contribution to rainbow Fund for distribution of grants to LgBt organisations in and around Brighton

We went back to the broad layout of 2009, with obvious attention being paid to new factors such as the perimeter fence, together with a desire to increase the production values on the park. For example, rather than use clearspan tents for the smaller dance areas, these were upgraded to mini big tops.

Which suppliers worked on the event, and were they paid upfront or asked to supply services at cost?

All suppliers were paid upfront, but we strove to get as good a deal as possible from everybody. Though the event is now ticketed, the budget for the entire event is relatively conservative so we didn’t have money to throw about.

Arena Entertainment Systems has been given a three-year contract to provide the sound, lighting and power on the park, and they really went above and beyond the call of duty with the equipment they provided.

The seven-head laser show in the Wild Fruit tent with moving mirror technology was a first for the UK. They have the foresight to realise that the better the production, the more likely the customer is likely to return the following year, so they also threw in many extras around the park, such as extra lighting systems, gerbs and confetti cannons; small things which were outside our initial budget but which have a big impact.

Other suppliers were A&J Big Tops, WAAP, Eve, Entertee, PWHire, Site Equip, Mojo Barriers, Alistage, DC3 Productions, The Arabian Tent Company, Coles Funfair, GT Trax, She Wee-inal and Morris Leslie.

84 www.standoutmagazine.co.uk

in terms of production, what changes have you made to this year’s event?

The main issue for us as a production company was the all agency meetings. After two and a half years away, there were very few contacts from the various authorities who knew who we were or what we did.

Given the traumas of previous events, they were naturally somewhat cautious. So, it felt like we had to prove ourselves again.

As we worked to a footprint similar to that in 2009, that helped eliminate a large number of problems. The major change was that, as it’s now a ticketed event with various gates and box offices, signage became a major element whereas it hadn’t previously.

Over 120 signs were produced and erected, which required a considerable resource.

The main problem overall was that Southern Railway still continues to close Preston Park railway station, which sits next to the park where the event happens. This means that everybody has to travel into Brighton and then back out again to reach the park. The argument for closing it is based on health and safety, but we remain sceptical about that until we can see the risk assessment justifying its closure.

how have you publicised/ marketed the event and to how far a radius?

Fortunately, after 20 years the event is well established in people’s minds.

Consequently, there is already a lot of interest in the event, with people actively wanting to know when it is being held. This year, with the event being moved back a month because of the Olympics, this date

change was the main message to get across.

It was therefore imperative to get a website and social media pages up and running from the moment the event was confirmed, as well as an active Twitter account. Facebook activity was intense in the run up to the event, with constant postings, a countdown to the event, and videos being pushed through any and every outlet – 15,000 follow Brighton Pride on Facebook and 2,000 follow on Twitter.

A PR company was employed to push the message out as far and wide as possible.

While local press and media were naturally targeted, Brighton Pride attracts vast numbers of people from all over the country, so it was imperative that all the gay press throughout the country were also targeted.

There was also an understanding that the planning and publicity for next year starts before this year’s event is even over.

Consequently on show day, activity on the park was streamed live on to the Internet via PrideTV, with a particular aim of targeting countries in the world where lesbian, gay, bisexual and transgender (LGBT) rights are almost non-existent.

Looking ahead, are there plans for 2013 and how do you plan to move the event forward and to profitability?

With the introduction of BS8901, the concept of sustainability is certainly one that most people nowadays are aware of.

Unfortunately, financial sustainability is one that is far too often missing.

For this event we worked incredibly close with the organisers to ensure that we were as efficient and effective as possible. Simple but effective control measures were put in place. Every penny was spent wisely.

Everybody had the same vision – to ensure that the event worked, kept to budget, and was sustainable for the future. And as a result, the event broke even on its first year, gave £30,000 to charity and has a surplus going forward to fund next year’s event.

Despite the short lead up time to the event, organisers still managed to pull in major sponsors such as Ford, MasterCard, Heineken and EasyJet. It hopes to build on this success and dramatically increase the number of sponsors over the next couple of years, with plans to extend the activity into a two-day event for 2013 and a three-day event for 2014, and in the process raise over £100,000 for the Rainbow Fund.

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Social inSightS

les Studios de cirque presented Place des anges. angels on zip wires dropped feathers on the crowds below

Piccadilly’s secret (and social) circus

Piccadilly circus circus offered 12 stages of entertainment

Piccadilly Circus played host to a secret, pop-up circus as part of the London 2012 Festival.

Presented by the Mayor of London, Piccadilly Circus Circus was a key feature of its summer like no other campaign. But how do you market a “secret” event via social media?

o

n September 2, London’s Piccadilly Circus and Regent Street were transformed into a pedestrianised circus playground – the famous locations played host to Piccadilly Circus Circus and the streets were brought to life by contemporary circus acts and musicians.

This extraordinary live event took place from 1pm until after dark and featured more than 240 international circus artists including aerialists, high wire trapeze artists, hula hoopers, jugglers, stilt acrobats, BMX street dance, tightrope walkers, acrobats, Chinese pole artists, aerial dance performers and contemporary clowns.

Supported by National Lottery funds and the Department of Culture, Media and Sport, the circus spectacular was conceived and created by Crying Out Loud, and curated by co-artistic directors Rachel Clare and Aletta Collins. Unusual Services managed the production, which featured as part of the Mayor’s Surprises programme, and appointed The Corner Shop to undertake

an on-the-day event evaluation as well as a social media campaign.

But how do you market an event that is supposed to be a “surprise’? And how do you market it using social media?

“Not without challenges,” explained Clair Chamberlain, director, The Corner Shop.

“In Piccadilly Circus we knew that there was going to be a volume of human traffic regardless of an event or not. But whether people chose to engage with the event was a different matter.

“We also knew from Transport for London figures the numbers that travel through Piccadilly Station.”

With this in mind, Chamberlain and her team were able to create a controlled campaign that would eventually welcome to the event 250,000 people during the day and 15,000 people at the grand finale.

Piccadilly Circus Circus’ date coincided with the annual Regent Street Festival.

Using the festival as a guise and by working in partnership with the Regent Street Association, the event’s organisers were able to negotiate road closures and conduct

planning, security and emergency services meetings without giving the surprise away.

Chamberlain commented: “It was very useful to say that the festival was happening to get an event date on the calendar.”

Surprise, surprise Chamberlain worked with LOCOG and the Mayor of London’s office. She and Corner Shop knew of its massive resources, which included social media, and so in close collaboration created a central hub of information that could be rolled out across multiple platforms and social media channels. Yet, the key was when the information could be released.

Initially, Chamberlain was told that no information could be released until the day of the event – as no one knew at the early stages how London would be affected by the Olympic Games. However, as time went on, a decision was taken to release information one week before the event via a teaser campaign. This campaign contained cryptic tweets, Facebook posts and e-shots, which would arouse curiosity.

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Social iNSigHtS

Tweeting moments

At 9am on September 1, with less than 48 hours to go, news of Piccadilly Circus Circus was released – a website went live and full details of the event were revealed.

“The 9am reveal meant we could do advance PR and comms,” said Chamberlain.

“During the teaser period we couldn’t use Piccadilly Circus Circus, so we used London Secret Circus. At 9am the URL changed.

“We also agreed to use #circuscircus.

This took a long time to decide and if we’d agreed on the hashtag sooner then we could have used it on a lot of printed material. It had to be left off lots of things because of longer print lead times and so we used it in our digital campaigns, e-shots and tweets.”

Vital statistics The website received 25,253 visits (20,500 unique), 61,398 page views and visitors looked at 2.5 pages per visit. Piccadilly Circus Circus, London Secret Circus and Secret Circus London were used as keywords and Facebook was the site’s highest referral.

In just one week @Piccadilly_CC tweeted 154 times, and the handle was followed by 603 people – it gained 192 followers over the weekend of the event. At first cryptic tweets were sent out and when event day came the tweets were concentrated and encouraged people to post Instagram pictures to the event’s microsite. The Corner Shop used Storify to curate these images.

The event’s Facebook page received 466 likes and achieved a reach of 31,754, a predominantly female audience aged 25-34.

Total likes over the course of the weekend (September 1-2) increased by 57 per cent

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the corner Shop has archived the website and a gallery has been created utilising the photographs uploaded to the Your Experiences section of the site

and The Corner Shop team also recorded 2,137 engaged users.

On the streets, Corner Shop used flipcams to gather audience feedback and generate content for the microsite, and an event team also distributed 50,000 maps to point people in the direction of circus stages.

Circus performances took place on 12 specially created stages and structures at street level and above, and roaming performers mingled with the crowds between stages. The day culminated at sunset with a dramatic aerial finale in Piccadilly Circus, as French artists’ Les Studios de Cirque presented the UK premiere of Place des Anges which saw angels – 30-metres high on zip wires – shed their wings and drop feathers on the spectators below.

“From walking round the event we achieved a healthy balance of people who had heard about it and those who had stumbled upon it. In that respect we ticked the surprises box and we ticked the Mayor of London’s box regarding transforming iconic landmarks. Weirdly, we got everything just right on the day.

“I have learned a lot that I can carry on to my next project but I wouldn’t change anything,” Chamberlain concluded. “We had just enough time to generate an audience and social media allowed us to do that.”

@MedusaNW @Piccadilly_CC It was SO amazing. I haven’t stopped grinning since! Feathers are still being found all over London! :-D

@Katieannebaby #CircusCircus has spread its wings to Waterloo. Where else are those feathers now? Spilling out of my bag in Haringey

@lyngardner Brilliant thing abt #CircusCircus wasn’t just individual acts (great though many were) but way curated to reflect on architecture of city

@naomi_gabrielle One of the most beautiful moments I have ever experienced in London! Well done @Piccadilly_CC an amazing finale! #notalotofpeopleknowthat #quality

@ysl807 #circuscircus should happen more often.

Close Regent St and Piccadilly and let street performers take over. Absolutely loving it.

@NathanHuman Honestly. If you’re in London and not roaming Regent Street and Piccadilly for #CircusCircus you are missing out BIG TIME

@lucindahawksley @Piccadilly_CC is superb – everywhere you look there’s someone zipping across a zip wire overhead – and closed to all traffic.

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viewpoint

Don’t miss a Twitter trick Only savvy event organisers use social media to increase ticket sales, says Ben Sebborn, director of ticketing agency Skiddle

i

n the September issue of Stand Out Ken Clayton argued whether an organiser’s use of social media could directly result in a ticket sale.

He inferred that problems arise when businesses rely upon manually posting updates to their Facebook pages and Twitter walls, and I concur that these are uninspiring, and I would even suggest that their effectiveness is doubtful.

The real power of social networks comes when sharing important information is done in a frictionless process, and I strongly believe that successful social media campaigns need a little technological help.

If you rely upon your staff or customers to create engaging content and posts then you are missing a trick. Technological

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Do you believe social media is a valuable channel and resource for ticket sales? visit www.standoutmagazine.co.uk and share your experiences of twitter and Facebook.

purchase, and amplifies further the viral effect of social media integration. I have seen this in action and the effect is tremendous, as it allows promoters to reach new customers on a very low budget.

Organisers must make it very clear, via their social media platforms, where people can buy tickets from and then provide links to each and every single one with a call to action. It is only by making a conscious effort that ticket sales will increase, and if organisers fail to appreciate and acknowledge social media’s power then they are missing a valuable Ben Sebborn opportunity.

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viewpoint

Good foundations London 2012 has shown the world what the UK events industry is capable of. But we shouldn’t be complacent, warns Kirstie McNulty, senior account manager, ExCeL London, and Eventia board member

t

his summer Great Britain proved to the world that we know how to put on the greatest and most successful show on earth! From the unique but quintessentially British opening ceremony and the warmest of welcomes by the Games Makers through to the logistics of moving millions of spectators across London every day. Not only that, but our athletes bought home our highest number of gold medals in history.

So, how do we harness this and translate it into selling, winning and hosting international events to enhance our reputation as a leading events destination?

Our strengths in creativity, delivery, innovation and hospitality are already in demand. Brazil has already appointed a UK company – AECOM UK – to design the 2016 Olympic Park Master Plan and UK Trade and Investment has also confirmed it is to open a British Business Embassy in Rio to ensure UK industries are showcased.

However, this is not about Rio – it is about what we do back in our own cities, venues and businesses that counts. We shouldn’t accept that this overwhelming welcome and collaborative working will be limited only to events like the Olympics. With major conventions coming to the UK every month, seeing 2,000 – 20,000 delegates

Kirstie Mcnulty

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Our country offers world class venues, the best event organisers, the best suppliers, an unrivalled transport system, easy international access and it delivers more sponsors, greater audiences, first class hospitality and sometimes, even the weather!

So let’s make the most of it, continue to How should industry work together following London 2012? Have you work in partnership and collaborate. Whilst joined forces with someone and shared knowledge as a result of the our reputation is at its highest peak, we must Project1 14/7/10 exploit it and not be complacent.

11:49 Page 1 olympics? tell us your experiences: www.standoutmagazine.co.uk

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Universal Stars Incorporated Ltd. Broad Oak, Whitewell, SY13 3AQ Tel: 01948 780110 Fax: 01948 780 771 Email: info@universalstars.co.uk www.universalstars.co.uk

Enquiry Number 200

To Showcase your services call 01795 509113

SHOWCASE

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FESTIVALS • SHOWS • EVENTS WEDDINGS • CORPORATE & PRIVATE PARTIES • • • •

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Nationwide Coverage.

Call now for FREE advice and site survey.

• Lighting & Heating • Tables & Chairs • Dance Floors • Linings

0800 107 9191 01922 646 543 07976 558 440

Broadwell House • Broadwell e lade el www o u a ers o

info@signaturemarquees.com | www.signaturemarquees.com Signature House, 37 Princes Ave, Walsall West Midlands, WS1 2DG

Enquiry Number 201

Enquiry Number 202

Enquiry Number 203

EVENT & EXHIBITION RECYCLING WASTE MANAGEMENT

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Awkward Entertainments presents Professional Funfairs for festivals, corporate hire and many other events. Full UK coverage

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FURNITURE & PROP HIRE

Tel: 020 8543 5088 Fax: 020 8543 7766 Email: mail@haslehurst.co.uk www.haslehurst.co.uk

www.hireafunfair.com • www.wantafunfair.com www.dodgemhire.com • www.carouselhire.com Email: funfairs@awkwardentertainments.com Tel: 01904 744448

t. 020 7326 7998 e. george@ivbdirect.com w. ivbdirect.com

Enquiry Number 204

Enquiry Number 205

Enquiry Number 206

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Enquiry Number 207

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Stagefreight Ltd Unit B Gildersome Spur Leeds West Yorkshire LS27 7JZ

Enquiry Number 208

Enquiry Number 209

To Showcase your services call 01795 509113

SHOWCASE

AmazingFireworks!

EXHIBITION FURNITURE & DISPLAY EQUIPMENT

We have the most impactful & cost effective outdoor and indoor branding solutions on the market today!

Eventex Furniture provide traditional and contemporary furniture that is designed to enhance any exhibition stand. We can offer a full range of service options leaving you to concentrate on making your exhibition the perfect marketplace for your clients.

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Contact us at info@popdev.co.uk or call us on 0118 976 0445 to see how we can help you!

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Enquiry Number 211

Hire Services

TSS - Software Solutions for the Event Hire Industry

Event CAD

- 2D/3D Layout and Presentation

Hire Services  

 Room, Marquee, Catering area, Exhibition stand  Wide choice of objects and colours  Use a photo as a backdrop  Works with Google Maps  Print 2D/3D layouts / Email your drawings  Impress your customers with their personal layout

all Hire

- Event Hire Software  Instant hire job information  Stock tracking and availability checking  Loading lists  Delivery scheduling  Comprehensive documentation  CRM  Ideal for any size of hire company  Flexible rental and purchase options available T S Solutions Limited 0844 800 1232

          

info@tssweb.net www.tssweb.net

Enquiry Number 213

Enquiry Number 212

Enquiry Number 214

SPL Audio Services

We supply a range of Espresso and

We supply a range of Espresso and Cappuccino machines, with coffee Hire Services Cappuccino machines, with coffee beans or coffee pods, for use at events Official NECorGroup beans coffeeSupplier pods, for use at events and shows. and shows.

We supply a range of Espresso and Cappuccino machines,

Short term packages foruse UKatand with coffee beans or coffee pods, for events and Short term packages for UK and shows. overseas. overseas.

Short term packages for UK and overseas.

Gardens, Sugnall, Eccleshall, Stafford, ST21 6NF. TheThe Gardens, Sugnall, Eccleshall, Stafford, ST21 6NF. Tel: 01785 851348.

Tel: 01785 851348.

The Gardens, Sugnall, Eccleshall, Mobile: 736798.

Mobile: 07710 736798.

Stafford, ST2107710 6NF FreshFresh Fax:Fax: 01785 859388.

01785 859388.

Tel: 01785 851348 Mobile: 07710 736798 Fax: 01785 859388

Enquiry Number 215

Come and see us on Avenue D at the Showman’s Show

• Event and stand management • Planning and risk assessment • Hospitality and public relations • Exhibition trailer and equipment hire • Pop-Up tent hire • Banners and graphics • Tables and flags • Storage, maintenance and set up • Models and promotional staff • Social media support

08705 340340 www.bbrown.co.uk

Enquiry Number 216

Hire, Sales & Installation of audio, lighting and DJ equipment 0161 962 5151 07788 725726 www.splaudioservices.co.uk

Enquiry Number 217

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Look or call for information.

Lookintointoourourwebsite website or call for information. www.cappuccino-rapido.com www.cappuccino-rapido.com

HOW CAN WE HELP YOU?

Original suppliers of display fabrics, textiles, PVC and polycarbonates for retail displays since 1934.

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01406 424848 07876 792282 07917 026903 info@auto-mediaevents.co.uk @A_M_Events

Enquiry Number 218

To Showcase your services call 01795 509113

CONNECTIONS CONNECTIONS AIR CONDITIONING Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

Carrier Rental Systems Wigan Road, Leyland, Lancashire, PR25 5XW T: 01772 643 040 F: 01772 643 041 E: info@carrierrentalsystems. co.uk W: www.carrierrentalsystems. co.uk

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

AV / IT EQUIPMENT HIRE

Planet Hire Ltd. Unit 5, io Centre, 59 – 71 River Road, Barking, Essex, IG11 0DR T: 0845 230 1234 E: david@planethire.co.uk W: www.planethire.org.uk

AV & SOUND EQUIPMENT HIRE

Sirius Conference & Events Unit C4 The Bridge Business Centre, Timothy’s Bridge Road, Stratford-Upon-Avon, Warwickshire, CU37 9HW T: 01789 269 262 F: 01789 269 862 E: gavin@siriusevents.com W: www.siriusevents.com W: www.seamlessplasmawall. com

AV, SOUND & LIGHTING

SRD Group Units 1-2 Crowhurst Hop Farm, Bullen Lane, East Peckham, Tonbridge, Kent, TN12 5LP T: 01732 373920 E: stuart@srdgroup.co.uk W: www.srdgroup.co.uk Visions Event Solutions Unit 14, Suttons Business Park, Reading, Berkshire, RG6 1AZ T: 0870 042 2602 E: info@visionsgroup.co.uk W: www.visionsgroup.co.uk

B-Loony Buck House, Sunnyside Road, Chesham, Buckinghamshire, HP5 2AR T: 01494 774376 E: andy@b-loony.co.uk W: www.b-loony.co.uk

Invision Display Services 10 High Street, Thames Ditton, Surrey, KT7 ORY T: 0208 972 9285 E: sales@invisiondisplayservices. co.uk W: www.invisiondisplayservices. co.uk

invision

BARRIERS & FENCING

Fenced-Inn-Ltd 2 Willow Cottages, Raspberry Hill Lane, Iwade, Sittingbourne, Kent, ME9 8SN T: 01795 472173 M: 07712613407 E: trishfencedinn@aol.com

BARS NSA Eventbars Drakewell, Stoke Lacy, Bromyard, Herefordshire, HR7 4HG T: 01885 490267 F: 01885 490792 E: info@eventbars.co.uk W: www.eventbars.co.uk

Peppermint Bars 7 College Fields Business Centre, 19 Prince George’s Road, London, SW19 2PT T: 0845 226 7845 F: 0871 977 0335 E: info-so@peppermintbars. co.uk W: www.peppermintbars.co.uk

The Bar Bazaar The Old Turbine Factory, 138 – 140 Nathan Way, Thamesmead, London, SE28 0AU T: 0208 311 4477 E: drink@thebarbazaar.com W: www.thebarbazaar.com

Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 0845 634 0000 F: 0845 634 0010 E: enquiries@welldressedtables. co.uk E: sales@spaceworks.co.uk W: www.welldressedtables.co.uk W: www.spaceworks.co.uk

CCTV

COMPUTER SOFTWARE

Matters Musical Ltd The Loft Rear of 8 West Street, Dorking, Surrey, RH4 1BL T: 01306 741007 F: 01306 741008 E: info@mattersmusical.com W: www.mattersmusical.com

CATERERS

Feed Easy Ltd UK’s No.1 packed lunch provider T: 08444 722932 E: info@feedeasy.co.uk W: www.feedeasy.co.uk Twitter: @FeedEasy

TSS

Rental Software Solutions all Hire & Event CAD Software

Markey 28 Park Farm Industrial Estate, Ermine Street, Buntingford, Herts, SG9 9AZ T: 08702 410 812 F: 08702 410 813 E: nigel@markey.co.uk W: www.markey.co.uk PKL Group Ltd Stella Way, Bishops Cleeve, Cheltenham, Gloucester, GL52 7DQ T: 00 44 1242 663030 F: 00 44 1242 677819 E: postbox@pkl.co.uk W: www.pkl.co.uk

CREW SERVICES Affinity Crew Ltd Unit D, Swan Island, 1 Strawberry Vale, Twickenham, Middlesex, TW1 4RX T: 020 8892 1409 F: 020 892 9067 E: david@affinitycrew.com W: www.affiniitycrew.com

Pitman's People 1st Floor 388 Old Street, Shoreditch, London, EC1V 9LT T: (0) 20 3651 3330 F: (0) 20 3651 3331 M: 07968 166 154 E: oliver@pitmanspeople.com W: www.pitmanspeople.com Showforce Unit 001, Stratford Workshops, Burford Road, Stratford, London, E15 2SP T: +44(0)20 8519 5252 F: +44(0)20 8519 9006 E: mark@showforce.com W: www.showforce.com

The Whatever Crew Ltd We cover Scotland and the UK 9 Kirkwall Road, Greenock, Renfrewshire, PA16 0YE T: 07900 854 253 E: info@whatevercrew.com W: www.whatevercrew.com

CATERING EQUIPMENT HIRE

TS Solutions Limited 74-77 Station Road Workshops Station Road, Kingswood, Bristol, BS15 4PJ T: 0844 800 1232 F: 0117 956 4544 E: info@tssweb.net W: www.tssweb.net

Mobile CCTV Limited Unit G, 4 Doman Road Yorktown Industrial Estate Camberley, Surrey, GU15 3DF T: 01276 469084 F: 01276 61565 E: don@mobilecctv.co.uk W: www.mobilecctv.co.uk

BESPOKE EVENTS ENTERTAINMENT

BALLOONS, BUNTING & FLAGS

CATERING EQUIPMENT & FURNITURE HIRE

BANNERS, BACKDROPS & FLAGS

DRAPING

Cover it Up Ltd Unit 12, Lilford Business Centre, 61 Lilford Rd, London, SE5 9HY T: 0207 326 7900 F: 0207 738 5406 E: info@cover-it-up.com W: www.cover-it-up.com

Connections is sponsored by

Connections is sponsored by

EVENT BRANDING Grapefruit Graphics Unit 12 Fulcrum 4, Solent Way, Whiteley, Hampshire, PO15 7FT T: +44(0)1489 570 055 F: +44(0)1489 570 066 Skype: andyyeomans E: andy@grapefruitgraphics. co.uk W: www.grapefruitgraphics.co.uk XG Group Unit 3, Network 43, Buckingham Court, Brackley, Northants, NN13 7EU T: 01280 707180 F: 01280 706100 E: sales@xg-group.co.uk W: www.xg-group.co.uk

EVENT DESIGN & PRODUCTION Chillspace The Old Chapel, 27–33 Malham Road, Forest Hill, London, SE23 1AH T: 0208 699 3989 E: step1@chillspace.co.uk W: www.chilspace.co.uk Partridge Events Ltd 25 North Gardens, Brighton, BN1 3LB T: 0845 308 2427 E: jacqui@partridgeevents.co.uk W: www.partridgeevents.co.uk

EVENT ENTERTAINMENT PSW Events Ltd 36 North Street, Burwell, Cambridge, CB25 0BA T: 0845 3703660 F: 0870 0117557 E: sales@pswevents.co.uk W: www.pswevents.co.uk Sunshine Events UK Event House, 52 – 54 Tulketh Road, Preston, PR2 1AQ T: 01772 736200 E: info@sunshineevents.co.uk W: www.sunshineevents.co.uk The Wall Of Death 72 Brighton Road, West Sussex, BN43 6RH T: 07523 662882 E: messhamwallofdeath@ hotmail.com W: www.messhamswallofdeath. com

EVENT EQUIPMENT HIRE Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com EventServ UK Monckton Road Industrial Estate, Wakefield, WF2 7AL T: 0845 121 1687 E: info@eventserv.com W: www.eventserv.com

PW Hire T: 0844 854 8686 F: 01538 384 016 E: info@pwhire.co.uk W: www.pwhire.co.uk

EVENT PRODUCTION/SERVICES AVT Connect AVT House, 7 Stone Street, Brighton, East Sussex, BN1 2HB T: 01273 299 001 F: 01273 299 002 E: info@avtconnect.com W: www.avtconnect.com

Speedy The Parks, Newton-le-Willows, Merseyside, WA12 0JQ T: 0845 607 1000 E: customerservices@ speedyservices.com W: www.speedyservices.com

EVENT MANAGEMENT Abraxys Ltd Barley Mow Centre, 10 Barley Mow Passage, London, W4 4PH T: 0208 747 2045 F: 0208 747 2046 E: chris@abraxys.com W: www.abraxys.com

Technical Event Production & AV / Event Hire Unit 3, Britannia Industrial Park, Dashwood Avenue, High Wycombe, Buckinghamshire, HP12 3ES T: (0845) 30 88 266 • E: info@redgeckogroup.co.uk W: www.redgeckogroup.co.uk • Twitter: @RedGeckoGroup

TSE Productions Unit 1, Oakengrove Yard, Home Fram, Red Lion Lane Hemel Hempstead, HP2 6EZ T: 01442 256254 E: sam@tseproductions.co.uk W: www.tseproductions.co.uk

Papillon Events Studio 13 Blue Anchor Alley, Richmond, Surrey, TW9 2PJ T: 0845 459 9761 E: info@papillonevents.co.uk W: www.papillonevents.co.uk Red Door Events Ltd Devonie House, 5 York Avenue, Windsor, Berkshire, SL4 3PE T: 0870 435 0218 F: 0870 435 0219 E: info@reddoorevents.co.uk W: www.reddoorevents.co.uk

EVENT REGISTRATION Live Buzz 54 Earlsdon Av. North, Coventry, CV5 6FZ T: 0844 412 0400 E: info@livebuzz.co.uk W: www.livebuzz.co.uk

EVENT MEDICAL & TRAINING PARAMEDICO (CORRESPONDENCE) 16 Croydon Road, West Wickham, Kent, BR4 9HT Office T: 0208 656 5956 Office M: 0751 528 7962 AM Mobile: +44 (0) 7977486279 UK Skype: 0203 239 8586 E: amedcraft@paramedico.info E: allan@medcraft.org W: www.paramedicoevents.co.uk St John Ambulance 27 St John’s Lane, London, EC1M 4BU T: 0207 324 4219 F: 0207 324 4001 E: event-cover@sja.org.uk W: www.sja.org.uk

RegBox Unit 1, Churchill Mews, 137 Dennett Road, Croydon, Surrey, CR0 3JH General enquiries: 0845 612 3640 Sales: 0845 612 3650 E: info@regbox.co.uk W: www.regbox.co.uk

EVENT SECURITY Crewsaders T: 0845 094 4884 W: www.crewsaders.com

EVENT SERVICE / DÉCOR / INFLATABLES Airtechs Ltd Unit 18/19 Halesworth Business Centre, Halesworth, Suffolk, IP19 8QJ T: 01986 835 724 M: 0750 777 2345 F: 01986 87 44 66 W: www.airtechs.co.uk

EVENT NEON SIGNS Neon Creations Ltd Unit E1 Swan Centre, 4 Higher Swan Lane, Bolton, BL3 3AQ T: 01204 655866 F: 01204 655866 E: info@neoncreations.co.uk W: www.neoncreations.co.uk

EVENT PLANT HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@morrisleslie. co.uk W: www.morrisleslie.com

EVENT WI-FI Overland Networks Limited 4 Leylands Business Park, Colden Common, Winchester, Hampshire, SO21 1TH T: 02380 111 247 E: info@overlandnetworks.com W: www.overlandnetworks.com

CONNECTIONS Out There Concepts Ltd Woodhouse, Woodhouse Gardens, Thatcham, Berkshire, RG19 8FB T: 01635 800020 F: 01635 800022 E: info@outthereconcepts.com W: www.outthereconcepts.com

EXHIBITION FLORAL DISPLAY Russell & Twining Blooms Ltd Exhibition Nurseries, Main Street, Mursley, Milton Keynes, MK17 0RT T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect.com W: www.rtbflorists.com

Showplace 3 Stour House, Clifford Park, Clifford Road, Stratford-upon -Avon, Warwickshire, CV37 8HW T: 01789 262 701 F: 01789 298 040 E: info@showplace.uk.com W: www.showplace.uk.com

EXHIBITION & PROMOTIONAL TRAILERS Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: sales@torton.com W: www.torton.com

Strathmore Exhibition Trailers Ltd 342 Strathmore Avenue, Dundee, DD3 6RX T: 01382 816805 E: info@ strathmoreexhibitiontrailerhire.com W: www. strathmoreexhibitiontrailerhire.com

EXHIBITION SERVICES Four Graphics Unit 4, The Willows, 80 Willow Walk, London, SE1 5SY T: 020 7231 7070 F: 020 7231 0072 E: info@fourgraphics.co.uk W: www.fourgraphics.co.uk

D4 Projekt Ltd North Road, Stover Trading Estate, Yate, Bristol, BS37 7PR T: 01454 321212 E: sales@d4projekt.com W: www.d4projekt.com

Mobex Limited London 020 71276574 Glasgow 01355 263431 Halifax 01422 270120 Head office 01453 511210 E: info@mobex.co.uk W: www.mobex.co.uk Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@mobilepromotions.com W: www.mobilepromotions.com

Pontoonworks Ltd The Old Glove Factory, Bristol Road, Sherborne, Dorset, DT9 4HP T: 01935 814950 E: office@pontoonworks.co.uk W: www.pontoonworks.co.uk

FLOORING & FLOOR COVERINGS Eve Trakway Limited Bramley Vale, Chesterfield Derbyshire, S44 5GA T: 08700 767676 F: 08700 737373 E: mail@evetrakway.co.uk W: www.evetrakway.co.uk Event Production Solutions Ltd Sam: 07703 184 701 Jeremy: 07801 465 596 E: sales@ eventproductionsolutions.co.uk W: www. eventproductionsolutions.co.uk

Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@mobilepromotions.com W: www.mobilepromotions.com

Floorex Carpets Ltd Unit 2 Grange Ind Estate, Llanfrechfa Way, Cwmbran, South Wales, NP44 8HQ T: 01633 870872 F: 01633 865042 E: info@floorex.co.uk W: www.floorex.co.uk

FABRICS & PVC’S / SEWING SERVICES B Brown Display Materials 74-78 Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RF T: +44 (0)8705 340340 F: +44 (0)8705 329610 E: customerservices@bbrown. co.uk W: www.bbrown.co.uk

invision

EXHIBITION TRAILERS SALE & HIRE DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 W: www.dwt-exhibitions.co.uk

FLOATING PONTOON HIRE

EXPERIENTIAL MARKETING

Skyline Whitespace 320 Western Road, Wimbledon, London, SW19 2QA T: 0845 260 5440 E: info@skylinewhitespace.com W: www.skylinewhitespace.com Tecna UK Ashley House, Laburnum Road, Chertsey, KT16 8BY T: 01932 570770 E: sales@tecnauk.com W: www.tecnauk.com

21cc Fireworks Hopetoun Sawmill, Hopetoun Estates, Edinburgh, EH30 9SL T: 0131 331 4509 T: 0800 612 9371 W: www.21ccfireworks.com W: www.edinburghfireworksstore. com

Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: sales@torton.com W: www.torton.com

EXHIBITION STANDS/DISPLAY Aluvision N.V. Clemence Dosschestraat 44, 9800 Deinze, Belgium T: +32 9 381 54 70 F: +32 9 381 54 71 E: info@aluvision.com W: www.aluvision.com

FIREWORK DISPLAYS AND PYROTECHNICS

Invision Display Services 10 High Street, Thames Ditton, Surrey, KT7 ORY T: 0208 972 9285 E: sales@invisiondisplayservices. co.uk W: www.invisiondisplayservices. co.uk

FABRICS & UPHOLSTERY Omega Drapes T: 0208 591 4945 F: 0208 591 4139 E: omegadrapes@aol.com

GT Trax Ltd Orchard Business Centre, Orchard Road, Royston, Hertfordshire, SG8 5HD T: 01763 252854 F: 0870 160 7733 E: info@gttrax.co.uk W: www.gttrax.co.uk

FLOORPLANS Showplans 50a Aldershot Rd, Church Crookham, Hampshire, GU52 8LF T: 01252 414200 E: info@showplans.com W: www.showplans.com Twitter: @Showplans

FREIGHT & LOGISTICS

FIRE COVER 1st Defense Fire & Rescue Services Ltd South Wing of Building, 140 Dunsfold Park, Stovolds Hill , Cranleigh, GU6 8TB T: 01483 200911 F: 01483 200994 E: admin@1stdefensefire.co.uk W: www.1stdefensefire.co.uk

Production Freight Intl Distribution Centre, Thorpe Ind Estate, Crabtree Road, Egham, Surrey, TW20 8RS T: 01784 472600 E: john@productionfreight.com W: www.productionfreight.com

Connections is sponsored by

Connections is sponsored by

FURNITURE / HIRE A Furniture On The Move 60 Grace Road, Downend, Bristol, BS16 5DU T: 0845 459 9875 E: Ian@furnitureonthemove.co.uk W: www.furnitureonthemove. co.uk

FURNITURE SALES

HEATING & COOLING SYSTEMS

Carrier Rental Systems Wigan Road, Leyland, Lancashire, PR25 5XW T: 01772 643 040 F: 01772 643 041 E: info@carrierrentalsystems. co.uk W: www.carrierrentalsystems. co.uk

D-Zine Furnishing Solutions Ltd D-Zine House, Severn Road, Stourport-on-Severn, Worcestershire, DY13 9EX T: 01299 824100 F: 01299 824500 E: info@d-zinefurniture.co.uk W: www.d-zinefurniture.co.uk

Countrywide Heating And Cooling Ltd 18 Oak Street, Quarry Bank West Midlands, DY5 2JH T: 0800 1952160 F: 0844 443 1989 E: enquiries@ countrywideheating.com W: www.countrywideheating.com

Event Hire Unit 2, Maple Leaf Industrial Estate, Bloxwich Lane, Walsall, West Midlands, WS2 8TF T: 01922 628961 F: 01922 628937 E: info@ev-ent.co.uk W: www.ev-ent.co.uk

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

IceMagic

furniture hire

IVB Direct Ltd Unit 3/4, Lilford Business Centre, 61 Lilford Road, London, SE5 9HY T: 0207 7326 7998 E: hire@ivbdirect.com W: www.ivbdirect.com The Hire Business Panther House, Unit 14 The IO Centre, Lea Road, Waltham Abbey, Hertfordshire, EN9 1AS T: 0844 800 7508 F: 0844 800 7509 W: www.thehirebusiness.com

IPAD DISPLAY SYSTEMS Eurostand Display Ltd The Barn, Coptfold Hall, Writtle Road, Margeretting, Essex, CM4 0EL T: 01277 350925 F: 01277 356732 E: enquiries@eurostanddisplay. com W: www.eurostanddisplay.com

LANTERNS www.Skylanternsonline. co.uk Unit 6 Nailsworth Estate, Nailsworth, Glos, GL6 0BS T: 01453 833872 E: info@skylanternsonline.co.uk

LARGE FORMAT PROJECTION The Projection Studio 13 Tarves Way, Greenwich, SE10 9JP T: 00 44 (0) 20 8293 4270 F: 00 44 (0) 20 8858 1707 E: info@theprojectionstudio.com W: www.theprojectionstudio.com

HEATERS & DEHUMIDIFIERS Kroll (UK) Ltd Unit 49, Azura Close, Woolsbridge Industrial Estate, Three Legged Cross, Wimborne, Dorset, BH21 6SZ T: 01202 822221 F: 01202 822222 E: sales@krolluk.com W: www.krolluk.com

GBJ Design T: 07734 111 384 E: hire@gbjdesign.co.uk W: www.gbjdesign.co.uk

Ice Magic UK Newbury Road, Hermitage, Berkshire, RG18 9TD T: 01635 201401 F: 01635 202844 E: sales@ice-magic.biz W: www.ice-magic.biz

Robertson Taylor Insurance Brokers 33 Harbour Exchange Square, London, E14 9GG T: 020 7510 1234 F: 020 7510 1134 E: enquiries@rtib.co.uk W: www.robertson-taylor.com

Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

Concept Furniture Unit 131, Hartlebury Trading Estate, Hartlebury, Worcestershire, DY10 4JB T: 0844 822 1424 F: 01299 254091 E: raj@conceptfurniture.co.uk W: www.conceptfurniture.co.uk

Great Hire Ltd T: 0208 965 5005 F: 0208 965 6300 E: info@greathire.co.uk W: www.greathire.co.uk

Event Assured 8 Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG T: +44 (0)1376 330624, F: +44 (0)1376 330004 W: www.event-assured.com

Fiesta Furniture T: 01733 570700 F: 01733 570685 E: sales@fiestafurniture.co.uk W: www.fiestafurniture.co.uk

City Furniture Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@cfhltd.com W: www.cfhltd.com

Europa International Europa House, Meaford Road, London, SE20 8RA T: 08454 303015 F: 08454 303016 E: sales@europainternational. com W: www.europainternational. com/so

INSURANCE BROKERS

LED SCREENS Lightmedia Displays 10 Common Road, Low Moor, Bradford, BD12 0SD T: 0800 026 6644 E: rosa@lightmedia.co.uk W: www.lightmedia.co.uk

ICE RINKS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

INFLATABLE STRUCTURES Evolution Dome T: 0844 335 1933 E: info@evolutiondome.co.uk W: www.evolutiondome.co.uk

YSLV Unit 59B/C Dock Road, Silvertown, London, E16 2AA T: 020 8317 7775 E: info@yslv.co.uk W: www.yslv.co.uk

LIGHTING

Powerful Battery LED Uplighting

CORE Lighting Ltd Prindion House, Kingsmill Lane, Painswick, GL6 6SA T: 0845 269 2673 E: info@corelighting.co.uk W: www.corelighting.co.uk Fineline Lighting Limited Unit 3, Hither Green Industrial Estate, Clevedon, Bristol, BS21 6XT T: 01275 871 800 F: 01275 875 200 E: info@finelinelighting.com W: www.finelinelighting.com

CONNECTIONS Just Lite Productions Just Lite Office: +353 1 8068333, info@justlite.com Paul Smith: +353 87 2525183, pauls@justlite.com Alan Smith: +353 87 2361162, alans@justlite.com W: www.justlite.com Shok T: 0871 282 0500 W: www.shoklondon.com

LINEN HIRE City Linen Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@citylinenhire.co.uk W: www.citylinenhire.co.uk

MARQUEES Fews Marquees Ltd Ditchford Bank Road, Hanbury, Bromsgrove, Worcestershire, B60 4HS T: 01527 821789 F: 01527 821118 W: www.fewsmarquees.co.uk W: www.fewsmarqueespremium.co.uk Godney Marquee Hire Estate Yard House, 14 Kilmersdon, Kilmersdon Village, BA3 5TD T: 07713 404233 E: enquiries@godneymarquees. co.uk W: www.godneymarquees.co.uk Mastertent UK Ridgeview House 99 Derby Road, Stanley Village Derbyshire, DE7 6EX T: 0044 (0) 845 437 4462 E: info@in-your-corner.co.uk W: www.mastertent.co.uk The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@btconnect. com W: www.thedomecompany.co.uk

MEDICAL COVER British Red Cross 44 Moorfields, London, EC2Y 9AL T: 0207 877 7918 E: information@redcross.org.uk W: www.redcross.org.uk/ eventfirstaid Location Medical Services Ltd The Medical Centre, Shepperton Studios, Studio Road, Shepperton, Middx, TW17 0QD T: 0870 750 9898 F: 0870 750 9897 E: mail@locationmedical.com W: www.locationmedical.com

The Event Medicine Company Ltd Unit D Central Estate, Albert Road, Aldershot, GU11 1SZ T: 01252 313 005 F: 01252 350 294 E: info@eventmedicinecompany. co.uk W: www.eventmedicinecompany. co.uk

ArcGen Hilta Deepmore Close Station Road, Four Ashes Wolverhampton, WV10 7DB T: 01902 790 824 F: 01902 790 355 E: info@arcgenhilta.com W: www.arcgenhilta.com Euro Generators Ltd Unit 11 Longridge Trading Estate, Knutsford, Cheshire, WA16 8PR T: 01565 654004 F: 01565 652202 E: hire@eurogenerators.co.uk W: www.eurogenerators.co.uk

PORTABLE TOILET HIRE A1 Loo Hire Silver Birches, Highland Avenue, Wokingham, Berkshire, RG41 4SP T: 0118 9894652 F: 0118 979 4328 E: clive@a1groupcomp.co.uk W: www.a1groupcomp.co.uk

Event Electrix Depots in Kent, Cardiff & Bristol T: 0844 800 2833 E: sales@eventelectrix.co.uk W: www.eventelectrix.co.uk

Andyloos Limited.

Unit 22, Hartlebury Trading Estate, Crown Lane, Hartlebury, Worcestershire, DY10 4JB T: 01299 254420 F: 01299 251947 E: info@andyloos.co.uk W: www.andyloos.co.uk

Fourth Generation Limited 220 Cricklewood Lane, London, NW2 2PU T: 020 8450 2943 F: 020 8452 2992 M: 07741 052565 E: tweed@fourthgenerationltd. com W: www.fourthgenerationltd.com

Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com

HPES Technical Solutions Ltd 46 Moorcroft, Rochford, Essex, SS4 3LB T: 01702 540013 E: enquiries@hpestechnical.com W: www.hpestechnical.com

Loos for Do’s Ltd Unit 5 Farringdon Business Park, Alton, Hants, GU34 3DZ T: 01420 588 355 W: www.loos.co.uk

Phase Hire Ltd 140A Kents Hill Road, Benfleet, Essex, SS7 5PH T: 01268 792648 F: 01268 792641 E: info@phasehire.com W: www.phasehire.com

Site-Equip Ltd The Avenue, Lasham, Hampshire, GU34 5SU T: 01256 384 134 E: hire@loosrus.co.uk W: www.loosrus.co.uk

Powerline Knowle Hill Farm, Beeks Lane, Marshfield, Chippenham, Wiltshire, SN14 8BB T: 01225 892336 F: 01225 892352 E: info@thepowerline.co.uk W: www.thepowerline.co.uk

Smallford Supplies Ltd Unit 5 Smallford Works Smallford Lane, St Albans, AL4 0SA T: 01727 822485 E: Richard@superloo.co.uk W: www.superloo.co.uk

Star Power Generators Ltd 78 York Street, London, W1H 1DP T: 0845 8679373 E: sales@starpowergenerators. co.uk W: www.starpowergenerators. co.uk

POWER DISTRIBUTION Rubber Box Co Ltd Unit 7 Farrington Court, Rossendale Road Industrial Estate, Burnley, Lancs, BB11 5SS T: 01282 477530 F: 01282 477531 E: info@rubberbox.co.uk W: www.rubberbox.co.uk

POWER & GENERATORS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

Templine PO Box 506, Filton, Bristol, BS34 9BB T: 01545 323440 M: 07789 172628 E: jamie@templineltd.co.uk W: www.templineltd.co.uk

PROMOTIONAL BAGS Crazybags Unit 1, Eridge Park, Tunbridge Wells, Kent, TN3 9JT T: 01892 752154 F: 01892 752191 E: andy@crazybags.co.uk W: www.crazybags.co.uk 5FNQMJOF -UE JT POF PG &VSPQF T QSFNJFS FWFOU FOFSHZ TVQQMZ BOE EJTUSJCVUJPO TQFDJBMJTU XJUI EFDBEFT PG FYQFSJFODF NBOBHJOH FWFOUT GSPN DPSQPSBUF UP JOUFSOBUJPOBM NFEJB FWFOUT BOE GFTUJWBMT

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Connections is sponsored by

The Business Gift Company Ltd The Mews, 42B St Marys Row, Moseley, Birmingham, B13 8JG T: 0121 449 5445 E: sales@tbgc.co.uk W: www.tbgc.co.uk

PROMOTIONAL STAFFING

SECURITY AP Security ( APS ) Ltd 33 The Metro Centre Dwight Road, Watford Hertfordshire, WD18 9SB T: 0870 412 2232 E: info@apsecurity.co.uk W: www.apsecurity.co.uk Gainsborough Gainsborough House, Sheering Lower Road, Sawbridgeworth, Hertfordshire, CM21 9RG T: +44 (0)844 858 4444 W: www.gainsuk.net G4S Events Secure Solutions UK & Ireland Sutton Park House, 15 Carshalton Road, Sutton, SM1 4LD T: 0845 9000 447 T: 0208 770 7000 E: sales@uk.g4s.com W: www.g4s.com/uk-events

Rigging Services 3 Mills Studios, Three Mill Lane, London, E3 3DU T: 0208 215 1240 (London) T: 0121 333 4409 (Birmingham) T: 01925 251 040 (Manchester) E: info@riggingservices.co.uk W: www.riggingservices.co.uk

SIGNAGE & GRAPHICS Artisan Graphics Unit 6 Hornchurch Close, Quinton Road, Coventry, CV1 2QZ T: 02476 228 373 F: 02476 228 378 E: artisangraphic@btconnect. com W: www.artisangraphics.co.uk

Steel Deck Unit 58, T Marchant Estate, 42-72 Verney Road, London, SE16 3DH T: 0207 833 2031 F: 0207 278 3403 E: info@steeldeck.co.uk W: www.steeldeck.co.uk

SOUND, LIGHTING & STAGING

The Revolving Stage Company Ltd Unit F4 - F5, Little Heath Industrial Estate, Old Church Road, Coventry, CV6 7ND T: 024 7668 7055 F: 024 7668 9355 E: enquiries@ therevolvingstagecompany.co.uk W: www. therevolvingstagecompany.co.uk

RKDO Unit 8H-8I, Hillborough Business Park, Sweechbridge Road, Herne Bay, Kent, CT6 6TE T: 01227 63 80 85 E: info@rkdo.co.uk W: www.rkdo.co.uk

RADIO COMMUNICATIONS Radio Links Great North Road, Eaton Socon, St Neots, Cambridgeshire, PE19 8EG T: 01480 226120 E: info@radio-links.co.uk W: www.radio-links.co.uk

Pro Productions Limited Low Road Rous Lench, Evesham, Worcestershire, WR11 4UJ T: 01386 871901 F: 01386 871901 E: enquiries@proproductions. co.uk W: www.proproductions.co.uk

Specialized Group of Companies 4 Rosebank Road, Livingston, EH54 7EJ T: 01506 442255 F: 01506 442288 E: sales@specializedsecurity.co.uk W: www.specializedsecurity.co.uk

Pitman's People 1st Floor 388 Old Street, Shoreditch, London, EC1V 9LT T: (0) 20 3651 3330 F: (0) 20 3651 3331 M: 07968 166 154 E: oliver@pitmanspeople.com W: www.pitmanspeople.com Tag Promotional Staff 7a Perry How, Worcester Park, Surrey, KT4 7PQ T: 020 83300 6154 F: 0208 5499400 E: enquiries@tagprom.com W: www.tagprom.com

Movetech UK (part of the British Turntable Group) Emblem Street, Bolton, BL3 5BW T: 01204 537 682 E: rental@movetechuk.com W: www.movetechuk.com/rental

Right Guard Security Security House, 34 Simmonds Road, Canterbury, Kent, CT1 3RA T: 01227 464 588 T: 0207 241 5525 F: 01227 464188 E: info@rightguard.co.uk W: www.rightguard.co.uk

The Edge (Systems) Limited Windsor Place, Penarth, Cardiff, CF64 1JL T: 029 2070 8702 E: sales@theedgesystems.co.uk W: www.theedgesystems.co.uk

Moorepeople Event Staffing Agency 1st & 2nd Floor, 169 A High Road, Loughton, Essex, IG10 4LF T: 0208 508 0555 F: 0208 508 0666 E: bettina@moorepeople.co.uk W: www.moorepeople.co.uk

Jigsaw Events Barry Cogger T: 01252 733155 M: 07718 540214 E: jigsawevents@ntlworld.com W: www.jigsawevents.biz

Richards Events Services Security Division, 86 Lower Ashley Road, New Milton, Hants BH25 5QG T: 01425 620500 F: 01425 619492 E: kevin@richardseventsservices. com W: www.richardseventsservices. com

PROMOTIONAL PRODUCTS / BUSINESS GIFTS

STAFFING Take On - Temporary Staff 7-9 Ferdinand Street, 1st floor, London, NW1 8ES T: 0203 174 8047 F: 0207 284 4411 E: info@takeonservices.com W: www.takeonservices.com

STAGING & RIGGING Acorn Event Solutions Mill Barn, East Knapton, Malton, YO17 8JA T: 0800 078 7916 F: 01944 728011 E: info@acorn-events.com W: www.acorn-events.com Fineline Lighting Limited Unit 3, Hither Green Industrial Estate, Clevedon, Bristol, BS21 6XT T: 01275 871 800 F: 01275 875 200 E: info@finelinelighting.com W: www.finelinelighting.com Impact Productions (MK) Ltd 17 Stilebrook Road, Olney, Milton Keynes, MK46 5EA T: 01234 717 210 F: 01234 717 211 W: www.impactproductions. co.uk

sound

staging

lighting

events

Widget Productions Spring Tides, 37 Spring Hill, Ventnor, Isle of Wight, PO38 1PF T: 01983 852332 E: info@widgetproductions.co.uk W: www.widgetproductions.co.uk

STAND DESIGN & BUILD

complete production supplies info@widgetproductions.co.uk

01983 852332 | 07771 534 998 | 07974 045 859

Black Iris Exhibitions The Workshop, Adrefelyn Cottage, Vicarage Lane, Penley, Wrexham, LL13 0NF T: 01978 780421 E: info@blackiris-exhibitions. co.uk W: www.blackiris-exhibitions. co.uk Twice Limited T: 07793 077371 E: tonywickham@btinternet.com W: www.twiceexhibitions.co.uk

TEAM BUILDING London Duck Tours Ltd 55 York Road, London, SE1 7NJ T: 0207 401 0906 E: privatehire@londonducktours. co.uk W: www.londonducktours.co.uk

CoNNECTIoNS TECHNICAL EVENT PRoDUCTIoN

Technical Event Production & AV / Event Hire Unit 3, Britannia Industrial Park, Dashwood Avenue, High Wycombe, Buckinghamshire, HP12 3ES T: (0845) 30 88 266 • E: info@redgeckogroup.co.uk W: www.redgeckogroup.co.uk • Twitter: @RedGeckoGroup

Meridian Marquees Unit A, Parsons Farm, Farley Hill, Berkshire, RG7 1UY T: 0800 298 5955 E: info@meridianmarquees.com W: www.meridianmarquees.com

The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@btconnect. com W: www.thedomecompany.co.uk

TEMPoRARY INTERNET Overland Networks Limited 4 Leylands Business Park, Colden Common, Winchester, Hampshire, SO21 1TH T: 02380 111 247 E: info@overlandnetworks.com W: www.overlandnetworks.com

TEMPoRARY RoADWAYS

TEMPoRARY

Skiddle.com T: 0843 289 3333 E: support@skiddle.com W: www.skiddle.com

TRAFFIC MANAGEMENT

LOSBERGER

Leeds United Elland Road, Leeds, LS11 0ES T: 0113 367 6132 E: info@leedsunited.com W: www.leedsunited.com

Norfolk Showground Dereham Road, Norwich, Norfolk, NR5 0TT T: 01603 731 969 E: louise@norfolkshowground. co.uk W: www.norfolkshowground. co.uk

Troxy 490 Commercial Road, London, E1 0HX DDI: 020 7791 9851 E: atif@troxy.co.uk W: www.troxy.co.uk

WASTE MANAGEMENT Grundon Waste Management Ltd Special Events Services, Goulds Grove, Ewelme, Wallingford, Oxon, OX10 6PJ T: 08700 604366 E: specialevents@grundon.com W: www.grundon.com

9dc i _jhi aZi ^i ]VeeZc### 24/7 Exhibition Services A & J Big Top Hire Unit 3 The Courtyard, 1 Roberts Lane, Polebrook, Nr. ###bV`Z ^i ldg`

Nunhold Business Centre, Oundle, Peterborough, PE8 5LS

Dark Lane, Hatton, Warwick, T: 01832 272065

M J Church Event Waste L^i] dkZg '& nZVgh ZmeZg^ZcXZ ^c i]Z ZkZci VcY â—? Unique sponsorship opportunities CV35 8XB F: 01832 272065 Recycling Zm]^W^i^dc ^cYjhign! lZ XVc d[[Zg VlVgY l^cc^c\ â—? Guaranteed contact with guests Star Farm, Marshfield, Nr T: 01926 840140 E: sales@ajbigtophire.com hZgk^XZ ^c igV[[^X bVcV\ZbZci VcY XdchjaiVcXn#

F: 01926 840340 W: www.ajbigtophire.com Chippenham, Wiltshire, SN14 8LH â—? Luxury Service

E: info@24-7exhibitions.com

T: 01225 891591

W: www.24-7exhibitions.com Berry Marquees Ltd

E: events@mjchurch.com Unit 4, Three Stars Trading Estate,

W: www.event-waste 6lVgYh cdb^cVi^dch VXgdhh ' YZXVYZh

Chris Eames International Thorpe, Egham, Surrey, TW20 8RJ management.com

Box Lane, Barking, Essex T: 01784 471410 :m8ZA :m]^W^i^dc 8ZcigZ! AdcYdc :&+ &MA EZgidc =djhZ! Gdha^c GdVY! AdcYdc L( -9= IG11 0SQ F: 01784 439656

Smiths (Gloucester) Ltd %'%, %+. *%*% %'%- .,. %*+ T: +44 (0)20 8595 7771 Contact Sam Phillips

Ema Ashworth ^c[d5VWdjiidlcXVgg^V\Zh#Xd#j` deh5Zm]^W^i^dc"igV[[^X#Xd#j` F: +44 (0)20 8595 5967 E: sales@berrymarquees.com

T: 0845 450 5227

E: trucks@cei.co.uk W: www.berrymarquees.com

E: ema.ashworth@smiths W: www.cei.co.uk gloucester.co.uk W: www.smiths-gloucester.co.uk De Boer Structures (UK) Ltd

Mobile Promotions Castle Park, Boundary

New Brook, Titchmarsh, Road, Buckingham Road WATER & PLUMBING SERVICES Thrapston, Northamptonshire, Industrial Estate, Brackley, NN14 3DG Northamptonshire, NN13 7ES

T: 01832 733460 T: 01280 846500 Show Site Services

F: 01832 732737 E: sales.uk@deboer.com

Weybridge Business Centre E: sales@mobilepromotions.com W: www.deboer.co.uk

Unit 18, 66 York Road,

W: www.mobilepromotions.com Weybridge, Surrey, Eschenbach Structures (UK)

KT13 9DY Ltd

T: 01932 228416 UTILITY VEHICLE & GoLF BUGGY HIRE E: info@showsiteservices.co.uk 81 North East Road Southampton, SO19 8AF

W: www.showsiteservices.co.uk Morris Leslie (SE) Ltd T: 02380 437 329

Greenbays Park, F: 02380 437 329

Water Direct

Carthouse Lane, Horsell, E: info@eschenbachstructuresuk.

B26 Earls Colne Business Park,

Surrey, co.uk Earls Colne, Colchester, GU21 4YP W: www.

Essex, CO6 2NS

T: 01276 856642 eschenbachstructuresuk.co.uk

T: 01787 223345

F: 01276 859014 M: 07717 812676 E: karen.gaden@morrisleslie.

F: 01787 223354 Losberger co.uk

E: laurahenderson@water-direct.

139 High Street, Collingham,

W: www.morrisleslie.com co.uk Newark, Notts, NG23 7NH

W: www.water-direct.co.uk T: 01636 893776 F: 01636 893774 VENUES E: s.campbell@losberger.com Watermills

Cheltenham Racecourse W: www.losberger.com

PO BOX 1176, Woking Prestbury Park, Cheltenham,

Surrey, GU22 2BU

Gloucestershire, GL50 4SH LH Woodhouse & Co. Ltd

T: 0845 6031403

T: 01242 539538 Wolds Farm, The Fosse,

E: sales@watermills.net E: cheltenhamevents@ W: www.watermills.net Cotgrave, Nottinghamshire, thejockeyclub.co.uk NG12 3HG

W: www.cheltenham.co.uk T: (0115) 989 9899 E: sales@lhwoodhouse.co.uk W: www.lhwoodhouse.co.uk

Give your event the

Exhibition Traffic Management Davis Track Hire Ltd Perton House, Roslin Road, Portable road-way and pedestrian London, W3 8DH walk-way

T: 0208 979 0568 T: 01698 352751 F: 0208 267 6630 M:07867 505057

E: ops@exhibition-traffic.co.uk E: info@davistrackhire.com :[[ZXi^kZ igV[[^X bVcV\ZbZci XVc WZ

W: www.exhibition-traffic.co.uk W: www.davistrackhire.com i]Z Y^[[ZgZcXZ WZilZZc V egd[Zhh^dcVa! hbddi] gjcc^c\ ZkZci VcY XdbeaZiZ X]Vdh# STRUCTURES TRANSPoRT / oN-SITE LoGISTICS

TICKETING

Kent Event Centre Kent Showground, Detling, Maidstone, Kent, ME14 3JF T: 01622 633064 E: alison@kenteventcentre.co.uk W: www.kenteventcentre.co.uk

treatment

Connections is sponsored by

KEC-Stand Out.pdf

1

11/04/2012

10:29

Next issue‌ 'The Heart of Kent'

alison@kenteventcentre.co.uk

01622 630975

Meeting Rooms, Conference Space, Exhibition Halls, Outside Events, Corporate Days, Seminars, Weddings and Parties, Bespoke Packages and Excellent Customer Service

Questions over security The summer months raised many questions over security and stewarding practices. We chat to the experts, look at best practice examples, and ask does industry need more regulation?

www.kenteventcentre.co.uk

Enquiry Number 219

Furniture will rarely steal the show.

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Ice Magic is the ultimate solution for the event that has got to be stunning and different.

Ice Magic brings a magic glow and warmth to each table, each setting, each event. And it can do this whether the event needs to be slinky, elegant and sophisticated or if it must hit the heights of funky, modern, young and rocking.

The Ice Magic range includes elegant crystal clear chairs, individually lit tables, colourful lit dance floors and a range of accessories that can create the total mood and ambience for a private function, a product launch or a corporate event.

Just the ticket Stand Out looks at a number of high profile ticketing case studies to demonstrate how wristbands, registration technology and ticketing systems can aid organisers in their quest for valuable audience data

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Enquiry Number 220

110

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tour de Force Mark Cavendish and Bradley Wiggins took to the saddle soon after London 2012 to take part in The Tour of Britain. Stand Out got on its bike also and chatted to SweetSpot Group, its organiser Subscribe here...

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