Stand out november 2013

November 2013

www.standoutmagazine.co.uk

Event news • Event experience • Event tenders

HELLO HYDRO McDonalds • London Fashion Week • Ironman • The Showman’s Show • NFL • Tenders

DAY DELE GATE RAT ES 2013/1 4

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really do not know where this year has gone. In fact, time has flown by so quickly that it will be Christmas before you know it. I don’t need to tell you that though, as I am sure you are gearing up for the Christmas party or annual awards ceremony, which appear to adorn the calendar at this time of year. Interestingly, this month, awards ceremonies are the very subject of an opinion piece by ExCeL’s Kirstie McNulty. She questions who really cares who wins our own industry prize givings, and whether the right people are being recognised and rewarded for exceptional events.

The problem with awards entries is that they are extremely time-consuming. Do you have time to sit and write two pages of self-promotional copy and analyse every word to ensure you’ve met the judging criteria? Are you concerned with who is judging you? Or, do you have enough self-confidence to know that the work you do is to the best, with or without an accolade? Turn to page 26 and you’ll discover more, including the views of Ken Clayton, director of RefTech, who believes that the events industry should not suffer at the hands of payment bullies. He puts an interesting question to our industry associations.

In this November issue, you will discover a raft of case studies relating to security and also cash-less event sites. Plus, in an exclusive, we talk to fourimpact about its work with McDonalds on the recent Ray Kroc Awards. We also discuss the development of London Fashion Week with the British Fashion Council and look at the launch of Glasgow’s newest live event venue, The SSE Hydro with agency XYZ. All in all, it’s a packed issue with the very latest news and picture review from The Showman’s Show too. Take a look inside and, as always, if you have an interesting event experience and you think other organisers can learn from it then do get in touch. Stand Out is working on a series of brand new features that look at creative pitches, so if you are an organiser or agency and have won the contract to manage an event then what are you waiting for… I hope to hear from you soon.

Happy reading,

Editor Caroline Clift – caroline@cimltd.co.uk

Studio Manager Paula Smith – paula@cimltd.co.uk

Publisher Neil Fagg – neil@cimltd.co.uk T: 01795 509101

Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk T: 01795 509108

Publication Manager Jo Stace – jo@cimltd.co.uk T: 01795 509113 F: 01795 591065 Account Manager Sarah Bourne – sarah@cimltd.co.uk T: 01795 509113 F: 01795 591065

Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk T: 01795 509103 F: 01795 591065 Chief Executive John Denning – jdenning@cimltd.co.uk

No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be typewritten. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The Publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed in editorial material or otherwise do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. Information about products and services featured within the editorial content does not imply an endorsement by Stand Out magazine. © 2013. CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD.

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5

EDITOR’S LETTER

November 2013

contents

13

17

street games

iron drive

Wasserman Media Group’s Experience division delivered a street party like no other last month, as NFL descended upon London’s Regent Street to mark the NFL International Series game between the Pittsburgh Steelers and Minnesota Vikings at Wembley Stadium. Paul Southby, project director at Wasserman Media Group, discusses event brief, suppliers and event management planning with Stand Out

24

awarding the stars Ray Kroc might not be a household name – but his company certainly is. Ray Kroc established McDonald’s Corporation in 1954. This year, Europe played host to an award ceremony in his name. Stand Out talked exclusively to fourimpact, the agency charged with organising the event

28

cut and structure London Fashion Week 2013 made significant changes to its catwalk show space. Here, Alex Woodfield, events manager at the British Fashion Council, explains the importance of event development in order to grow and keep audiences engaged

The Pembrokeshire coastline played host to Ironman Wales where 2,000 sportsmen and women cycled, ran and swam gruelling distances to be crowned a sporting champ.

Stand Out talks to the organising team

32

hello hydro The SSE Hydro, Glasgow’s brand new live event venue, opened its doors last month.

SSE, the venue’s title sponsor, called upon XYZ to deliver and manage a campaign and VIP lounge for the launch. Paul Stanway, XYZ’s creative director, reveals all about the event brief and talks customer experience

regulars

8 Event industry news 10 Event tenders and contract wins 26 RefTech’s Ken Clayton talks payment bullies and calls upon industry associations to create an online payment register

39

Bright ideas Event organisers descended upon Newbury Showground to investigate what exhibitors at The Showman’s Show had to offer – the annual show for the live event and outdoor events industry welcomed more than 100 new exhibitors. Discover a host of new ideas, visitor reactions and take a look at our Showman’s Show picture gallery

68 Win £500 AV equipment hire with Piccadilly Live

82 What’s coming up in the December edition of Stand Out magazine?

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7

NEWs

British Gas turns up the heat with experiential roadshow Carat Sponsorship has devised an experiential campaign for British Gas, which will see the agency tour a roadshow concept until spring 2014. The energy supplier hopes the roadshow will strike a chord with consumers planning to make home alterations and improve heating efficiency.

Carat Sponsorship has created an experiential stand that showcases the benefits of British Gas’ remote home heating technology, Hive Active Heating. The

experience called “Experience Hive by British Gas” has been fitted out with interactive screens and a Hive Active Heating demo app, which enables consumers to control domestic heating and hot water systems via mobile or online. The brand experience will tour the biggest home shows and other locations in the UK until spring 2014 and is designed to help consumers understand what Hive Active Heating is, how it works, and how easy it is to use.

New location and categories for Event Production Awards 2014

Top Gear Live heads to Glasgow Top Gear Live is to debut in Scotland with five live shows at The SSE Hydro, Glasgow, in January 2014. Five action-packed, 90minute arena shows have been announced for the weekend of January 17-19 – automotive fans will get the opportunity to see Jeremy Clarkson, Richard Hammond, James May and “The Stig” perform outrageous challenges alongside the Top Gear Live stunt team. Glasgow will be the first time the Top Gear team has appeared in the UK since headlining at the Birmingham NEC in October 2012.

Cardiff to host Event Wales IC

The organiser of the Event Production Awards has revealed changes for the 2014 ceremony – the annual event, now in its third year, will see 18 awards presented on February 11 at Earls Court 2 including Best Event under 15,000 people, Best Event over 15,000 people; Best Production Manager/ Team, Best Plant, Best Infrastructure and Best Sound categories.

Jim King, event director at Loud Sound, Paul Ludford, senior partner of APL, and Just Add Water director, Claire Sampson

are also new for 2014, joining the Event Production Awards’ judging panel, which features Chris Salmon, event operations director at Goodwood; Colin Rodger, head of event management, DF Concerts and Mark Ward, managing director at Proper Productions.

The third Event Production Awards will see more than 600 professionals from across the UK’s events industry gather to recognise and celebrate the top suppliers, manufacturers, teams and individuals from the past year.

Live Nation seeks “Hard Rock” sponsor

Wales Rally GB introduces forest experiences to attract audiences

Live Nation is seeking a new sponsor for “Hard Rock Calling” following the news that Hard Rock International has decided not to sponsor the London event in 2014.

Following six years of sponsorship, Hard Rock has pulled out of its sponsorship deal – it has sponsored the event since 2006, supporting it at both Hyde Park and Queen Elizabeth Olympic Park.

Live Nation has said that following record ticket-demand and audience levels, it is exploring new sponsorship for its “highly successful Calling franchise” and intends to build on the event. The promoter has also stated that details about venues and timings for 2014 events will be made in due course.

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International Motor Sports, organiser of the Wales Rally GB, has revealed a raft of developments for the four-day automotive event. The 2013 Wales Rally GB, which takes place from November 14-17, will see 22 competitive stages, the re-introduction of timed sections and three new RallyFest stages aimed at attracting wider audiences.

Stages at Sweet Lamb in Powys, Chirk Castle near Wrexham and Kinmel Park in Conwy have been designated as special RallyFest Stages. As well as seeing all the top class rally cars in action twice during the day, all three RallyFests will provide a wide range of facilities and entertainment not traditionally found in the forests.

RallyFest Stages will include a big screen with live coverage, a catering village, live

The Welsh Government is to host its second Event Wales International Conference – the event will be held on December 5 at Cardiff City Football Club, opening with a keynote address by the First Minister of Wales, Carwyn Jones. Peter Florence, director of Hay Festivals, and Debbie Jevans, CEO of England Rugby 2015, will talk also.

commentary, live music from local groups and musicians and on-stage and static displays of historic rally cars.

“The move to north Wales has not only allowed us to refresh the entire event but also to make the sport far more accessible to a totally new audience – these familyfriendly RallyFest stages are designed to do just that,” explained Andrew Coe, chief executive of Motor Sports Ltd. “Rallying has always had enormous appeal in the UK; it wasn’t so long ago that more than a million people would watch the RAC Rally. Now these new RallyFest Stages will help the sport to re-engage with some of those former fans as well as excite a whole new generation of avid followers,” Coe continued further.

Health and safety best practice, event management planning, event production solutions and Government policy are just some of the topics to feature in the educational programme at Event Buyers Live, announced today. Insight Events, in partnership with Stand Out magazine, has revealed the seminar content for the event, which takes place from January 30-31, 2014 at the Crowne Plaza, Marlow.

Nick de Bois, Conservative MP for Enfield North, and chair of the APPG for Events, will present a session entitled – What has the Government Done for You? This is the event industry’s opportunity to discuss business initiatives, Government policy and how Government can help the events industry.

In an interactive session dubbed – A problem shared is a problem halved – delegates will be able to join industry peers in

an open roundtable discussion where events professionals are encouraged to come along armed with event-related problems so that they can be shared and a solution identified.

Dean Parker, production manager at Wilde Ones, Nick Morgan, chief executive officer of Big Cat Group, and Caroline Clift, editor of Stand Out, will facilitate the roundtable discussions, which encourage the sharing of best practice and event experiences.

And, Matt Stone, safety advisor at AD Health and Safety, Mike Richmond, director of The Event Safety Shop, and Steve Kearney, principal safety consultant at Gallowglass Health and Safety, will all take part in a panel discussion that will debate the revised Purple Guide, the introduction of CDM Regulations, changes in health and safety legislation, drawing on health and safety best practice.

Bluehat launch Big Event division Teambuilding event specialist, Bluehat Group has launched an events management organisation called The Big Event Company.

The business has been developed off the back of growing requests from clients to assist with their event planning. The division will specialise in larger-scale events and has 12 ready-made event options for corporates

to choose from including Big Anniversary, Classic Family Funday, Open to the Public, Company Festival and Annual Party.

Bluehat Group recently acquired events company Ideas Events to create the division, which will devise and manage bespoke events as well as the 12 event options that it is promoting.

UBM sells International Confex and Live Experience to Mash Mash Media has announced the official acquisition of International Confex from UBM Live. The show, which celebrated its 30th anniversary in 2013, joins Mash Media’s live events portfolio.

The annual exhibition for the meetings and events industry will now take place at London’s Olympia and will become a twoday show, running from March 12-13, 2014.

Mash has revealed that Confex will encompass the Live Experience exhibitors into the main body of the show for 2014.

This will enable “both exhibitors and buyers from the live event industry to become an integral part of the exhibition”, Mash stated.

“One undiluted show will allow exhibitors to sit alongside targeted speaker content and dedicated features without the confusion of different branding, entrances and registration points.”

Mash recently appointed Donna Bushell as event director to run its stable of events. She explained: “There’s a place for production services right at the heart of International Confex.

“Olympia is the perfect place for an exhibition with such a broad portfolio and we want to make sure all of our exhibitors have an equal opportunity to engage with the full set of visitors,” she added.

IXL Events Centre will open on December 5 – the events and conference centre is set within the 600acre Stoneythorpe Estate in Warwickshire. i2i Events, organiser of RWM, has revealed a move to larger halls in 2014.

Debenhams has launched its own box office service selling tickets for leisure and entertainment events to customers direct from its website.

Noise complaints from residents living near a Leicestershire race track have resulted in the closure of MPML, the company that runs Mallory Park.

VOS Media has rebranded its Vitality Show – the health, lifestyle and fitness exhibition has a new name, Be Fit London.

The Royal Highland and Agricultural Society of Scotland (RHASS) has announced details of a major new food and drink exhibition to take place from September 12-14, 2014 in Edinburgh.

Twickenham Experience has unveiled new events spaces within its on-site World Rugby Museum.

Southampton Guildhall is to be renamed O2 Guildhall Southampton.

Marked Events has revealed PRO, an exhibition for the audio and lighting technology market. PRO will take place at the NEC from September 13-15.

LG’s 84” UHD LCD large format display and 55” LCD videowall display are now available to hire through PSCo. Microsoft Windows has extended its headline sponsorship of Gadget Show Live and Gadget Show Live @ Christmas for a further 12 months.

Kupkase has launched a Build Your Own Cupcake experience for events.

Sound2Light Productions has rebranded to Crucial FX. CDM Regulations will be enforced on the events industry from October 2014.

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9

NEws

Event Buyers Live reveals best practice educational programme

Tenders and conTracT wins

Tender time Looking for new business opportunities? Discover the latest event tenders and industry contract wins Adlib has been appointed as a preferred supplier to Manchester Cathedral – the cathedral has recently undergone a multi-million pound renovation and will re-open in November. Adlib will support the venue’s events team.

Global Experience Specialist (GES) has secured a two-year contract with PennWell Corporation to deliver official contracting services to all of PennWell’s events in the UAE. GES will fulfil all major show services, such as event decorating, custom furniture, cleaning, services to exhibitors and electrical supply. The shows in the contract include Avionics International 2014 Conference and Expo, POWER-GEN Middle East 2014-2015 Conference and Expo, WaterWorld Middle East 2014-2015 Conference and Expo, and Offshore Middle East 2015 Conference and Expo.

Knowsley Leisure and Culture Services is looking to programme a wide variety of events at Knowsley Leisure and Culture Park (KLCP). Event production companies are invited to forward any proposals/events they may be touring throughout 2014 to 2016. The deadline is 9.30am on November 29. Interested? Email victoria.parrott@knowsley.gov.uk

Pennwell corporation has appointed Ges for events in the Uae

Creative Taste, a division of Creativevents, has won a five-year contract to provide catering services for Greenwich Park. The contract, worth an estimated £7 million, will see Creative Taste operate the Pavilion Cafe, the White House Bakery, a Coffee and Bakehouse and two kiosks from November 7.

Integrated Security Consultants (ISC) has been awarded the contract to secure the Singapore Sports Hub, due to open in April 2014.

The National Maritime Museum is seeking a logistics specialist to transport its exhibition Ships, Clocks & Stars: the Quest for Longitude at Sea – the exhibition will take place at the museum from July 2014 until January 2015 before heading to the USA and Australia. Interested parties should email Lisa Evans – levans@rmg.co.uk – by 4pm on November 18.

Health Facilities Scotland has issued a tender – it’s looking for an accessible venue and conference facilities for its annual event in 2014. Health Facilities Scotland’s annual conference lasts three days and requires more than 1,000 square metres of exhibition space for 45 exhibition

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stands. Four-hundred delegates are expected to attend and a minimum of 260 bedrooms are required as are breakout rooms and hospitality facilities. A black tie dinner will also take place on the first evening of the conference. The venue and facilities must be available between October 27 and November 7, 2014. The deadline for this tender is 10am on January 8. Email John Slater – jslater2@nhs.net North Down Borough Council is inviting proposals for the supply of a summer festival – the festival should include a range of entertainment and take place in August 2014 in Bangor Town Centre. The deadline is 12pm on November 11. Email stephen.brennan@northdown.gov.uk The Department for Culture, Media and Sport is looking for an experienced event management company to deliver the First World War centenary commemorative event at St Symphorien cemetery. The deadline for this tender is 10am on November 18. Interested parties should email noel.miller@culture.gsi.gov.uk Chilli Marketing has appointed Kru Live as Rekorderlig’s promotional staffing and sampling agency.

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NFL oN regeNt street

Street games

Cheerleaders entertained the crowds of NFL fans and added to the American football atmosphere

Wasserman Media Group’s Experience division delivered a street party like no other last month, as NFL descended upon London’s Regent Street to mark the NFL International Series game between the Pittsburgh Steelers and Minnesota Vikings at Wembley Stadium

t

housands of American football fans flocked to London’s Regent Street last month to see their sporting heroes take to the stage at NFL on Regent Street. Wasserman Media Group’s Experience division transformed the famous postcode, and produced the fan experience – just one of five activations by Wasserman that marked two NFL International Series games at Wembley Stadium.

The agency worked with NFL, and Regent Street Association, to deliver the street party, which saw giant NFL flags adorn the street as fans gathered below to try their hand at a variety of NFL-themed activities.

In particular, NFL on Regent Street celebrated the Pittsburgh Steelers fixture against the Minnesota Vikings and was one of five large-scale experiences produced by

Wasserman Media Group during September and October including the Game Day Fan Plaza, NFL Touchdown Tour, NFL Fan Rally and NFL Tailgate Party.

The Regent Street event was free and comprised six hours of entertainment, which generated American football fever – American food, music, cheerleaders, team

NFL on regent street was keen to inspire a new generation of NFL fans

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NFL oN RegeNt StReet

drum-lines and interactive games, along with special appearances from prominent players on both NFL sides all featured in the preWembley preparations.

The event had been in the planning since April, commented Wasserman’s Paul Southby, who project managed the experience alongside Michelle Rogers, production manager. Several locations were considered for the event including Covent Garden and London’s Southbank.

The location had to fit with the experience, explained Southby, and an iconic central location with impact was needed that would work with considerable numbers of people.

SFM provided crowd management services to the NFL on Regent Street event.

Meryl Dennis, managing director of the security company, described the event as “challenging” given the very nature of the experience, which incorporated a street full of entertainment and attractions as well as pedestrian diversions. Dennis and her team worked with Wasserman, NFL and the Regent Street Association to manage crowd flows, as an estimated 520,000 people descended upon the area.

American football fans were keen to get their picture taken with the Super Bowl Trophy, which was hosted on an NFL Big Rig created by WMB Logistics and GTMS. This was one of a number of activations that saw NFL fans mix with tourists and shoppers.

Southby explained: “We were pleasantly surprised by how many NFL fans turned up. We knew that there would be a certain crowd, as NFL does have a large fan base, but it was great to see people attracted to the sport. We wanted to attract new fans.”

Mark Killingley, marketing director of the NFL, confirmed that the event enabled the sport to reach as wide an audience as possible – the games were an opportunity for UK and European fans to immerse themselves in the American NFL experience.

Inflatable “tiny players” stood at various points in the street and provided great photo opportunities for fans – interactive games and family-friendly activities also added to the inclusive atmosphere. Two stages, one programmed by NFL and the other programmed by Capital FM, also delivered variety to the day event.

Previous NFL events delivered by Wasserman have focused on one stage.

An estimated 520,000 people gathered at NFL on Regent Street to see their NFL idols

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Have-a-go activities took place up and down Regent Street, which was decorated with NFL flags by Piggotts

By using two stages, Wasserman delivered a varied entertainment programme that enabled the organising team to manage crowd flows across the site rather than have a concentration of people in one spot.

Wilde Ones was contracted to site manage the NFL on Regent Street event, which also saw ADI, Promote, Sunbaba, Block Aid, Instant Marquees, The Hire Business, Colour Sound Experiment, Robert Lawrence, Alistage, Capital Sound, Keyboard Graphics, Crewsaders, Gallowglass, Eve and The Powerline provide equipment and services.

Wasserman had many meetings with Westminster Council, which eventually agreed that Regent Street could be closed to traffic at 4am – this was needed in order to dress the street with NFL magic and activities so that the public could be let in at 12pm. Naturally, the build was challenging as the public descended upon the shopping street early in the morning.

Wasserman has worked on the London NFL International Series since 2010, with each annual event attracting bigger crowds year on year. The success of the NFL International Series is such that NFL recently announced that three games will be played at Wembley in 2014 with more NFL activities expected to create even greater American football excitement.

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CONCERT TOURING l FESTIVALS l MAJOR EVENTS

Ironman Wales

All images Š James Mitchell

Iron drive

Ironman Wales attracts thousands of spectators, which cheer on the athletes as they endure challenging aspects of the course

The Pembrokeshire coastline played host to Ironman Wales where 2,000 sportsmen and women cycled, ran and swam gruelling distances to be crowned a sporting champ. Stand Out talks to the organising team behind Ironman Wales and discusses course design, social media, event management and plans for 2014 How does the Ironman Wales event sit within all other Ironman events and the global brand?

Ironman Wales is currently one of three UK Ironman races managed from the UK headquarters just outside of Oxford. The other races being Ironman UK in Bolton and Lancashire and the shorter Ironman 70.3 UK race in Exmoor National Park. The UK company is a wholly owned subsidiary of the World Triathlon Corporation, which is based in Tampa, Florida.

What format does Ironman Wales take?

Ironman Wales has been called the toughest Ironman race on the global circuit. The event comprises a continuous 2.4-mile swim, 112mile bike and a full marathon all of which has to be completed in a 17-hour overall cut off time. Fifty slots are won across different age groups for coveted places at the Ironman World Championships in Kona, Hawaii, the following October.

How many months does it take to plan?

Which suppliers did you work with on the event?

We plan Ironman Wales for at least 12 months. The first year probably took in excess of two years to put the relevant permissions together and develop the courses, staffing and other plans.

We worked with Speedy Hire, Events Crew, EJC Catering, Qube Catering, Piccadilly Live, EventServ, Verran Freight, Attwoolls, NRB, Big TV, Corvus Security, Myrddin, Abba Loos and RSS on this event.

Has the event and course changed since last year?

We tweaked the run course slightly in 2013 to incorporate more of the local area and to give the athletes more of a scenic run. We also changed the layout of the expo area a little but other than that the event was the same as the previous year. The expo area sits within a 750 square metre marquee; within this are the Ironman merchandise store, global and event sponsors as well as local retailers selling everything from trainers to nutrition. Running alongside this is the bike service area, where athletes can purchase new components, have their bikes serviced or built whilst they enjoy samples of local produce from our cafĂŠ and stands.

2,000 athletes take part in Ironman

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Ironman Wales Ironman Wales is one of the toughest events on the Ironman circuit

How many competitors and spectators does Ironman Wales attract?

The race attracts just under 2,000 athletes, yet we tend to see a supporter to athlete ratio of around three to one bringing another 6,000 supporters to the area. The residents of Pembrokeshire really do come out and provide amazing support and probably swell the spectator numbers to way over 20,000 across the whole course. The towns of Narberth and Saundersfoot are particularly well supported with the long climb out of Saundersfoot memorable for its huge cheering crowd and the difficulty rating – it has the nickname Heartbreak Hill.

What prize do the competitors compete for?

The professional athletes race for a prize purse of $25,000. The amateur age group athletes race for places at the Ironman World Championships in Kona.

The event sold five months quicker than last year so word of mouth and reputation appears to be marketing the race very well. This is amazing given it is such a tough challenge. The race received lots of television news coverage and also has its own programme on Channel 4 as part of the European Ironman tour, which raises its profile across Europe.

How do you utilise social media channels?

Our Ironman Wales Facebook page has around 7,000 likes so we communicate a lot through this channel to keep athletes informed about the race. It is also a great place for us to share some of the incredible photography we get from the race and share some of the stories that come along.

athletes must complete a 2.4-mile swim, a 112-mile bike ride and a full marathon in under 17 hours

What plans do you have for the 2014 event?

The race has one of the highest athlete satisfaction levels on the Ironman circuit but we are confident we can keep improving it over the coming months. Some of the ways we hope to do this are by sourcing partnerships, which can facilitate more live production of the event such as live streaming of the finish line.

We are also looking for ways in which we can improve the athlete experience further, whether that is more freebies in the goody bags or better services in the athlete village immediately post race.

How do you market the Ironman Wales event?

athletes prepare for a 2.4-mile swim

event 18 buyers 30-31 JAN 2014

The Ironman Wales organising team: Kevin stewart, event director, Dan James, race director, sam Brawn, operations manager, allie Hawkins, athlete services manager, laura Beecroft, Pro liaison manager, Kim lanighan, finances manager, and Waveney Thomson, Pr and media manager

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SECURITY

Open plan Crowd management plans and event security measures must be adapted year on year to ensure a safe environment – here, Stand Out looks at event best practice and talks to event security experts regarding crowd management plans

“I

can see this new festival having a real future,” comments Keith Still, professor of crowd science at security company G4S. He is talking about Liverpool’s brand new International Music Festival, which replaced the city’s much-loved Mathew Street Festival. G4S was contracted by Liverpool City Council (LCC) to assist with crowd management planning and risk assessments for the Liverpool International Music Festival.

The festival comprised a series of music events, which ran from August 18 until September 22. Large crowds gathered at Liverpool’s Sefton Park on August Bank Holiday weekend and also at Pier Head for a two-day Party at the Pier extravaganza.

With so many people enjoying free and ticketed live events, crowd management was imperative.

“This was year one for the Liverpool International Music Festival,” explains Still.

“There was no history for this new event

and so the use of crowd models were an important element of risk analysis and contingency planning used by G4S Events.”

In previous years, G4S Events has worked with LCC on the Mathew Street Festival. The event was cancelled due to safety concerns, as vast crowds were attracted to the area.

There was simply not enough space to manage the crowds safely and so a decision was taken to end the event. Liverpool International Music Festival was created in its place, and its organising team requested the help of G4S Events to identify potential site problems with two major new events taking place at Pier Head and Sefton Park. G4S also supplied 300 security staff to the event.

Work it out Still and his team worked with the relevant agencies – planning, licensing, safety advisors and Police – and had just five months to plan the music event. He continues: “The time factor is why Liverpool City Council called in G4S Events to assist

Showsec adopted an enhanced search operation at this year’s Bestival on the Isle of Wight

in the planning process. We ran a two-day workshop for the planning team, and by using our crowd risk analysis model we were able to evaluate the key areas that would require crowd management strategies. It was anticipated that the line-up and good weather would attract huge Bank Holiday crowds and we had a plan in place for this.

“We applied crowd risk analysis techniques to map out the crowd movements towards the site, identifying some areas for concerns and then devised appropriate crowd management strategies to maintain safe passage into the site.

“We used crowd modelling tools to assess risks, alter some aspects of the site design, and inform the management teams of how crowds may behave in key locations under both normal and emergency situations. We repeated this for mid-event and for egress (normal and emergency). The process is called modelling because we break the site into a series of time-related models (ingress, circulation and egress) and crowd influences

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SECURITY

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Liverpool International Music Festival contracted G4S Events to assist with crowd management planning

(design influences, information influences and management influences),” Still adds.

But what did they learn? Still believes that it is vital that event management teams work alongside their chosen security provider and the relevant agencies to streamline crowd management processes – to do that, he argues that teams should be trained together so that everyone understands the crowd management plans. Workshops are great for achieving clearer planning outcomes, he says, so he and his team will now digest their learnings and tweak the plans accordingly to ensure that the new festival has a long future ahead of it.

Pro-active approach Responsible event organisers that strive to deliver the best customer experience do not rest on their laurels – there is always room for improvement where public events and festivals are concerned because visitors will always vote with their feet if an event does not meet expectations.

From the moment a guest arrives on-site to the moment they exit a site’s gates and car parks, their experience must be first-rate.

And it’s often an experience that begins with your chosen stewarding and security teams.

Bestival contracted Showsec to deliver a new-look stewarding and security service at the festival this year. Enhanced briefing methods were used to ensure that all staff working on the site were fully informed of the management’s plans in order to ensure a safe experience for festivalgoers. Good customer service was paramount.

The security measures incorporated an innovative approach to search procedures and anti-drug operations as well as a newlook ingress system at the Isle of Wight site, Mark Logan, director at Showsec explains.

“We took what we learned at V Festival and Electric Daisy Carnival over the summer

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and adapted it to suit the audience profile at Bestival,” he comments. “This included several notable advancements such as the successful re-design of the festivals ingress system. We added additional entry width to match the peak volume of entry, in-line with the forecasting of ferry and coach peaks of arrivals, in liaison with the production team at Loud Sound.”

Showsec managed the festival’s basic crowd management needs but developed a more pro-active and security driven, anti-drug search operation. This allowed the Police to deal with those who attempted to enter the site with criminal intent.

Martin Lewis, Showsec’s Wales and South West area manager, worked with Hampshire Police to provide enhanced drug searching across approximately 25 to 30 per cent of the attending audience. Lewis had overseen the V Festival operation at Weston Park where 1,000 drug searches led to the ejection of more than 100 people.

This tactic allowed Police to focus on dealers throughout the weekend. Showsec provided upwards of 1,300 security staff to the V Festival Weston Park site and campsites, using combined festival security experience

and knowledge to provide a customerfocused service. The security firm then used its V experience and learnings to deliver an enhanced operation at Bestival.

Logan continues: “There was an uplift in the delivery of customer service, which cascaded downwards from the management team and ensured that the staff embraced the client’s operating ethos.

This meant planning thorough briefings with a focus on the kind of experience the organisers wanted people attending the festival to have,” he continues.

“This was achieved utilising Showsec’s online e-briefing platform and new mobile phones/tablet hardware issued to supervisors. Our delivery of briefing was cascaded via multiple strands, which ensures that the specific facts are drilled down – this steps away from more generic pre-event briefings. This makes the process more dynamic, with the briefings continuing over the course of the show lifetime, working in connection with the client and local authorities. This significantly improved our ability to tailor the on-site operations to meet the real-time demands of the audience.”

According to Logan, the creation of safe event and festival environments is essential.

To do this, a fine balancing act is required – customers must be kept safe without feeling that there is an overbearing security presence to prevent them from enjoying an event. Good crowd management and security plans can be achieved but only if organisers adopt an open approach, and if all agencies are willing to work together.

Both Showsec and Bestival and G4S and LCC have demonstrated that a cohesive approach to crowd management is the way forward and that safe practices can ensure the long-term success of an event.

Successful events can be safe events if there’s a joined up approach from the outset.

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buyers 23 30-31 JAN 2014

Ray KRoc awaRds

Awarding the stars Ray Kroc might not be a household name – but his company certainly is. Ray Kroc established McDonald’s Corporation in 1954 and, this year, Europe played host to an award ceremony in his name. Stand Out finds out more

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he Ray Kroc Awards launched for the first time in Europe this year, taking place in Barcelona as part of an inspirational and exhilarating two-day event.

Named after McDonald’s Corporation founder Ray Kroc, they acknowledge and reward hardworking restaurant managers who deliver superior results in operational excellence and team performance.

The 73 winners, chosen from over 7,400 restaurants, represented the top one per cent of McDonald’s managers from across Europe. With the entire event focussed on celebrating and awarding high-quality service, it was vital it reflected these values.

McDonald’s Europe called in long-term partner fourimpact to design, theme and manage every aspect; from delegate organisation to technical production.

Location, location, location Challenge one was to find the right location.

With attendees travelling from 22 different countries, the location had to be central with excellent transport links.

Gareth Tomlinson, creative producer at fourimpact, explains: “We wanted a minibreak feel to the occasion, something a bit more than just an award ceremony, so the location was really important. We choose Barcelona, as it’s a great city with extremely regular and cost effective flight options.

“The deciding factor wasn’t just about travel though, but the choices of activities that would be available during the Wednesday daytime. The weather also needed to be taken into consideration.

Although we couldn’t guarantee sunshine we knew we’d have a good chance it would make an appearance in Spain!”

Delegates arrived throughout the day on the Tuesday with The Hotel Pullman Barcelona Skipper providing a central base, and an ideal location overlooking the sea.

The first day was informal, with a business address, followed in the evening by a welcome BBQ for guests.

Wednesday was the event’s main emphasis with delegates given a choice of leisure activities; sailing a 10-metre sail boat at the Olympic Port, a city bike tour to

take in some of the famous sights including Ciutadella Park, Arc de Triomf, and Sagrada Familia or a chance to live the culture of Barcelona with a Gaudi Tour exploring some of the most important modernist buildings and Gaudi monuments.

“With so many countries in attendance, translators were on hand with careful attention paid to ensure that language was catered for,” continues Tomlinson. “We wanted to ensure every delegate got the most out of the experience.”

an evening with the stars

Mcdonald’s restaurant managers were honoured on the red carpet

event 24 buyers 30-31 JAN 2014

With McDonald’s looking to celebrate the “stars” among its business, fourimpact settled on a star theme to run across the entire event from the logo to the award ceremony itself.

Guests were whisked away from the Pullman Hotel to Finca Mas Solers along the coast from Barcelona, where they were given the red carpet treatment. Inspiration was taken from the Hollywood Boulevard Walk of Fame but instead of Samuel L Jackson and J Lo, it was their own names in lights. A live acoustic band played in the background, giving the guests the chance to mingle and have their official photographs taken.

RAy KRoc AwARds fourimpact created, delivered and managed the Ray Kroc Awards, which took place in Europe for the first time

Tomlinson adds: “The whole event built up to the awards ceremony with all 73 restaurant managers receiving an award.

The star theme started from the Walk of Fame-inspired red carpet, influencing every element including inside the venue where we used giant stars as the basis of the set, suspended across the venue and above the stage creating a ‘star-scape’ effect.”

Long-term suppliers to fourimpact, drapes and rigging company Blackout

For entertainment, fourimpact booked a gospel choir who were led onto the stage via a corridor built by the Blackout team.

Monks comments: “We needed to conceal the choir ahead of the reveal so constructed a corridor leading to the stage using white voile but backed by white sheeting to ensure they were fully hidden.

We’d hung starcloth and black gauze at the front of the performance area, which pulled open via a double tab track to reveal the

We wanted to ensure every delegate got the most out of the experience The awards carried a star theme

were called in to help make the concept a reality. The team, led by installation director Kevin Monks provided a 10m wide x 3m deep truss box built over the main stage with slight cantilever to fly the PA and lights.

Intermediate bars across the box were added to suspend the stars from the roof of the stage, along with additional lights.

This was set to a black LED starcloth along the back of the stage, continuing the glamorous star theme.

choir once it was in place. The effect was simple yet effective, and it was great to work with fourimpact again and continue building our presence in Spain.”

An additional stage was set up so that post dinner – which included three courses – attendees could dance the night away yet have the star-themed stage set up should they wish to have their photo taken.

Tomlinson concludes: “There was great feedback across the board. McDonald’s is

committed to quality of service and it was great to be part of an event that celebrated this quality, really making the restaurant managers feel special.

“The design and build was technically relatively straight forward with the biggest challenge being to deliver spot-on hospitality, even more so because that’s what was being celebrated. Nothing but the best would do and that’s what was delivered.”

event

buyers 25 30-31 JAN 2014

viewpointS

Money talks Can you afford to choose who you work for? Ken Clayton, director of RefTech, talks payments, corporate bullies and cashflow

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mall suppliers in the events industry have always struggled to get paid within a reasonable period of time. There appears to be two sides to the problem: on the one hand, much of the work is done through intermediaries whose cashflow isn’t what they would like it to be and on the other, some big organisations are payment bullies merely because they can get away with it.

Unfortunately many small suppliers are struggling for turnover and are glad to grab any order that comes their way. Apart from that they’re so thrilled to get an order from Major Multinational Inc. that they’ll put up with being pushed around.

Some years ago we had a long-term contract with a payment bully. Out of the

blue they told us their payment terms were now 90 days. In the event, it usually took around 120 before the cash was in our bank. Fortunately, I was able to increase our charges by 50 per cent to compensate. The beast was so big that nobody noticed.

But it isn’t always that simple. We were approached by a company that wanted services for a Government-sponsored event. Our proposal included the payment terms we expected and the company said they would pay 30 days after the event was finished. The Government has a policy of paying its suppliers within 10 days. So the company we were talking to would have the use of the money for close to three weeks.

So what’s the answer? Suppliers can refuse to work for payment bullies but when you’re fighting for survival, that’s tough. One

Ken Clayton

alternative is to agree terms in writing before accepting the order. Then chase, and chase.

But perhaps the best answer is for the professional associations to maintain an online register. Each member would be able to show how long it took them to get paid by each customer. The system would average out the time and other members would be able to see that if you work for Customer X you’ll wait 60 days but Customer Y pays in 28 days. Armed with that knowledge, suppliers could make their own choices.

Who cares who wins?

How much do you value awards? Kirstie McNulty, senior account manager at ExCeL, and Eventia board member, asks the question

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wards season has already started and we’re off with a bang! It seems that every Friday night from now until Christmas is reserved for an evening of glitz and glamour.

If you can’t get to the awards, no fear as social media will give you a blow-byblow account (whether you care or not).

Whichever the case, the events industry does love blowing its own trumpet.

Naturally, working for a venue, we have a number of industry awards. But is it a fair playing field? Or does it come down to resources? Could winning be as simple as the judge on the day?

This is no joke – the cost to enter such awards is high. It’s not only the monetary value – the personal time and attention to enter an award can be mammoth. Once

you’ve made the commitment to enter, your best marketer is put on the job and the criteria is scrutinised. And if you don’t win, how do you then show return on investment, because let’s face it, winning is all your CEO is interested in.

What if you are a company, which is brilliant at what you do, but don’t have the time or energy to enter awards? Are you the unsung hero of the events industry?

I have to question what are we really doing this for. The prestige factor? There are so many industry awards now, how prestigious can any one award really be? Or, could it be self-adulation and desire to have your moment of fame? Who wouldn’t want their name up in lights when the compere reads out your name?

Having recently taken part in the judging process, a role I took most seriously and

Do you agree with Clayton? Should industry associations create a payment register? And, do you care who wins industry awards? Have your say by visiting www.standoutmagazine.co.uk

event 26 buyers 30-31 JAN 2014

Kirstie Mcnulty

genuinely cared about choosing the worthy winner, I found the whole process rather time consuming. That said, it was satisfying and rewarding and so insightful to hear how other judges’ opinions changed the fate of the candidates.

It does make you wonder, when all is said and done, are decisions made on personal experiences and perceptions rather than the reality of the entrant’s achievements?

In my opinion, I would like to see a carefully-selected pool of experts from outside the industry, giving their unbiased views on submissions. Surely that way, the evidence set out in front of them would matter the most.

0845 5 55 65 75

event

buyers 27 30-31 JAN 2014

London Fashion Week

Cut and structure

London Fashion Week 2013 made significant changes to its catwalk show space. Here, Alex Woodfield, events manager at the British Fashion Council, discusses the importance of event development in order to grow and keep audiences engaged

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rends come and go in the fashion world – style, textures and colour palettes change with the seasons. Alex Woodfield, events manager at the British Fashion Council (BFC), organiser of London Fashion Week (LFW), knows that only too well. It’s an element that he must reflect in his own styling of LFW – he must change the look and feel of LFW to keep audiences engaged, yet he also needs to incorporate “classic” event items, his own “little black dress” event staples.

“It’s vital that we keep London Fashion Week fresh,” explains Woodfield. “London is internationally recognised as a leading

creative capital with LFW showcasing global British brands and the best emerging talent. It’s very important that the event itself embodies the breadth of creativity, which it promotes to a global audience.”

This season, Woodfield and his team have made significant changes to the BFC Courtyard Show Space, creating a versatile catwalk space and dramatically increasing capacity. As the international profile of LFW grows, it is vital that the council keeps changing its offer to keep fashion designers, press, and couture-lovers impressed.

image conscious Somerset House played host to LFW,

Losberger supplied more than 1,500 square metres of structures

event 28 buyers 30-31 JAN 2014

which saw many new elements introduced for 2013 – 58 catwalk shows and 15 presentations took place over the course of five days with more than 120 designers exhibiting in The Designer Showrooms at LFW. It’s a week, crammed with content but there are limitations with regards to space. As long as the event takes place at Somerset House, space will be limited. It means Woodfield has to be as creative as his designer clientele and make best use of the space available.

For nine years, the BFC has worked alongside Losberger, which has supplied temporary structures for the event. This September, Losberger provided 1,560 square metres of all black event structures in 10 days, divided into seven main areas – a reception, back stage, British Fashion Council lounge and offices, presentation area, catwalk show space and photography centre with luxury interiors. New for 2013 was a Canon Photography Centre, which included an insulated “glass box” with bespoke panoramic window panels. It was used as an exclusive press and interview room that overlooked the courtyard space.

The BFC contracted the creation of the Canon Photography Centre – it was a solution suggested and designed by Losberger and it was the first time that a structure had ever been built to span the upper terrace area on the Strand entrance and the Edmond J. Safra Fountain Court area. The centre provided professional and LFW-accredited photographers with a dedicated technical support facility, and

also created a hub for Canon, the official imaging partner for London Fashion Week.

strong visual identity, which ran throughout the spring/summer 2014 LFW branding.”

Catwalk creative

Fashion in an instant

But it wasn’t the only new element – the major change for this season was the layout of the catwalk show space area itself. In contrast to previous events, this year’s show space spanned the full width of two 16-metre wide structures – covering approximately 740 square metres.

Losberger designed and manufactured a bespoke white ceiling lining system for the space, along with a number of custommade features, which included a recessed photographer’s area for the world’s media and vertical climate control columns, which distributed cool and warm air throughout the area. The open catwalk design was a first for Losberger, and provided guests with a chance to view the models from multiple angles. Losberger provided an extra 124 square metres than previous seasons – due to the Canon Photography Centre being built as a standalone structure – and the mirror finish hoarding at the front of the structures was designed by shoe designer Nicholas Kirkwood.

Comments Woodfield: “For the past three seasons, the British Fashion Council has worked with a different designer to create bespoke artwork to be used across marketing materials and event branding at LFW. The creative campaign brings a personal element and a new, exciting dimension to each season.

“This season, BFC and Vogue Designer Fashion Fund winner, Nicholas Kirkwood designed the creative for LFW. Kirkwood’s geometric forms and architecturallyinspired pieces were adapted using his signature chevron pattern to create a

The LFW show space remained neutral to allow for multiple designers to showcase their collections – many were streamed live to global fashion audiences. It was the first time that BFC had live streamed multiple catwalk shows directly to its Twitter feed, which has more than 464,000 followers.

“We used a variety of digital platforms to bring the LFW highlights to a global audience of fashion followers,” adds Woodfield.

“Campaigns on Twitter and Instagram were used to encourage users to get involved in the Fashion Week excitement and share their own experiences using the official hashtag #LFW. This engagement was also promoted on-site – initiatives including a social media wall and InstaBooth allowed visitors to instantly snap their look of the day and upload it to Facebook.”

As Woodfield explains, an on-site social media wall featured London Fashion Week images from Instagram, Twitter and Facebook. Positioned in the BFC Courtyard Show Space, the wall created a visual insight into the whole LFW experience from catwalk looks, front row and backstage insights, celebrity sightings, events and street style.

Visitors could get involved by sharing their LFW experiences on social media simply by including the official #LFW hashtag in posts, which were then displayed on the wall for the duration of the event.

For the 2013 event, the BFC also partnered with Instagram to share the best looks from the Somerset House Courtyard.

An “InstaBooth” was positioned on-site for the duration of the event and gave visitors the chance to photograph themselves

in their look of the day, print images as souvenirs, and share their favourites on Facebook. The InstaBooth was open to the general public, and the BFC posted highlights to the official LFW Instagram account and Facebook page using the hashtags #LFW and #InstaBooth.

“The fashion industry is constantly evolving, which is reflected in the changes at London Fashion Week season on season,” he concludes. “We maintain a large degree of familiarity to ensure the expectations of guests are met, but with digital innovations and exciting new technologies we are constantly striving to push the boundaries and bring the most cutting edge, engaging experience to our audience.”

London Fashion Week encouraged fashion fans to get involved with the #LFW excitement

event

buyers 29 30-31 JAN 2014

London Fashion Week

The British Fashion Council, organiser of London Fashion Week, contracted Losberger, Blonstein, Bacchus, M&a security, dobson sound and Penny Banks Furniture to supply kit and services to the event

ST OUT Qp Sept_130730.pdf 1 8/5/2013 3:05:46 PM

Quality speaks for itself Luxury event structures

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Losberger UK Ltd 139 High Street | Collingham | Newark | Notts NG23 7NH 01636 893 776 | losbergeruk@losberger.com

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New Oct Advert 2013 Concept 2.pdf 1 10/11/2013 1:57:34 PM

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Stoneleigh Events: Have you considered Britain’s most flexible venue?

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toneleigh Events’ Stoneleigh Park is one of the UK’s premier event venues offering indoor and outdoor space.

With its first-class facilities, coupled with the expertise of a dedicated event management team, Stoneleigh Events has become a firm favourite in the exhibitions and conferences marketplace.

Where is stoneleigh events’ stoneleigh Park located? The venue is conveniently located in the centre of Britain, close to a number of major cities, including Birmingham, Coventry and Warwick.

How many events are held at the venue each year? More than 300 indoor and outdoor events take place at Stoneleigh Park throughout the year, attracting hundreds of thousands of visitors.

What sorts of events are held there? The excellent outdoor space at Stoneleigh Events’ Stoneleigh Park is one of its most appealing features, utilised by many of the events. The types of events vary quite considerably; and include The World of Park and Leisure Homes Show; Coventry Festival

of Motoring; Custom Carnage UK – the Tattoo Expo, Art and Custom Extravaganza, and the National Dressage Championships.

A number of organisers choose Stoneleigh Events as the venue to establish new events, including both The Pet Show and Stoneleigh Country and Livestock Show in 2013. does stoneleigh events also offer a place for smaller events? While the team takes the biggest events in its stride, it also welcomes smaller events, including meetings, conferences and specialist shows.

What facilities are available on site?

The thriving 800-acre site combines 21,000 square metres of fully-equipped indoor space, 250 acres of showground and free parking for 30,000 cars, along with excellent on-site accommodation.

What outdoor options are available?

The 250 acres of showground are fullyserviced and provide the perfect space for a range of events. Purpose-built service areas are ideal for additional parking and trade stands, while the additional woodland creates an effortlessly unspoiled backdrop to any event. There is also a large 120m x 100m all-weather sand-surfaced arena and centrally-located Grand Ring, which is approximately eight acres.

What are the indoor spaces like?

The site’s most popular indoor exhibition facilities include two modern interconnecting exhibition halls, measuring 3,100 square metres and 4,500 square metres. These impressive spaces share a light and airy atrium and feature a large attractive

restaurant, cloakrooms, organisers’ offices, loading doors and registration/ticket collection areas.

How does stoneleigh events work with suppliers? Clients can choose to operate an event with their own team and suppliers, or work with Stoneleigh Events’ in-house specialists or preferred suppliers. is there an on-site catering service available? Yes, the superb on-site catering team can answer the needs of almost any event and work directly with the organiser to ensure their requirements are met. The team can create bespoke menus and take the hassle out of catering arrangements.

Why is stoneleigh events different from other venues? A number of key points set Stoneleigh Events apart from other options. These include: free car parking; free WiFi; 50 years’ experience; existing infrastructure for outdoor events; and the unique rural backdrop of the Warwickshire countryside.

mOre infOrmAtiOn: take a site tour before december 31, 2013, and be entered into a prize draw to win one of 10 bottles of Champagne! simply quote sO13 when contacting the sales team. for more information on stoneleigh events, please call 0844 847 6685, email sales@stoneleighevents.com or visit www.stoneleighevents.com

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buyers 31 30-31 JAN 2014

SSE HydRo LAunCH

Hello Hydro The SSE Hydro, Glasgow’s brand new live event venue, opened its doors last month and welcomed a sea of visitors. SSE, the venue’s title sponsor, called upon XYZ to deliver and manage a campaign and VIP lounge for the launch. Here, Paul Stanway, XYZ’s creative director, reveals all about the event brief and talks Twitterfalls, 3D projection and customer experience

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hen you’re a national brand that delivers energy to people’s homes, it’s essential that you bring energy and spark to your own marketing campaign – that was the very task faced by agencies XYZ, Material and Frame when they found themselves working together as one to deliver and manage an all-encompassing strategy that would utilise experiential, PR, above the line creative and digital.

The trio was appointed by SSE, the energy and utilities provider, to activate its sponsorship of the SSE Hydro, the 13,000seater arena in Glasgow, which opened its doors at the end of September.

Explained Paul Stanway, creative director of XYZ: “SSE ran a creative brainstorming

EventServ, Inflate, Eastern, SM Lighting, Capita Symonds, G4S, Levy’s, Portakabin and Sound Acoustics all provided equipment and services to the VIP SSE Green Room experience

event

32 buyers 30-31 JAN 2014

session at the beginning of the year, where they invited current roster agencies, plus others that they had been recommended.

We worked on a lot of ideas for how SSE might look to activate their headline sponsorship of Glasgow’s brand new music venue in a way that rewarded their customers and extended their market share.

“The brand were very open minded and ambitious about how this could and should be done, which made the creative process very engaging for us all. Off the back of that we were invited to submit a proposal outlining our ideas for how SSE could activate their sponsorship through experiential, and how we would approach the project as an agency.”

XYZ’s approach struck a chord with SSE – its sponsorship activation for the SSE Hydro

was the very first time that Stanway and his team worked with the brand.

Energising entertainment From day one, SSE tasked the group with developing a strategy for activating SSE’s sponsorship of Glasgow’s newest venue.

Earlier work by Material had identified customer demographics and Frame had established key messaging around “world-class delivery” and “energising entertainment” – the launch event and campaign had to embrace these indicators so that visitors to the venue would see SSE in a credible and relevant light.

The agencies, led by XYZ, which has experience in delivering live events, opted to deliver a SSE Green Room, a VIP lounge in which customers could enjoy hospitality.

Personal touch

A Twitterfall was a key feature of the SSE Green Room

Continued Stanway: “SSE wanted to add value to the experience of attending a gig at the venue, for its customers. We felt the best way to do this would be to look at the areas of attending a gig that can feel a bit logistical and functional. We agreed that being able to make a positive difference in these areas would be the best territory for SSE to occupy.

“We all felt that to truly make a difference to SSE customer’s experience of attending a concert we would need to be there for longer than one night. So for the first week of the SSE Hydro being open, we created and managed the SSE Green Room and provided a premium hospitality venue for SSE customers before and after each gig – they could get a drink, meet friends and get involved with some really interesting interactive elements using digital photography and social media.”

Engaging elements The SSE Green Room comprised inflatable dome structures that were placed in a prime position, at the entrance to the venue. The central location put more than 300 SSE customers per night in the very best spot before and after a raft of gigs that saw Rod Stewart, Fleetwood Mac and Bruno Mars play to sold-out crowds.

“Frame had done a great job of coming up with the creative that was true to SSE’s brand but still had a bit of a rock and roll edge to it,” added Stanway. “Colour palettes, entertainment iconography and a really strong logo gave us a platform to work with for creating a brand experience physically. The architecture of the SSE Hydro and the whole area has great style

with beautiful contoured design. What you can’t do is drop a standard rectangular structure in there and hope it fits in. So we looked at more progressive temporary structures like the Trident Domes from Inflate. Aside from their complimentary design, they were incredibly practical in terms of build for a project like this.”

Stanway continued: “We also used some key icons from the brand such as the graphic equaliser device that forms part of the venue logo along with the colour palette of blue, green and white, as the basis for our interior design. Patrick Donohue, our designer, used these to great effect in creating a space true to the SSE brand that didn’t feel like a corporate experience at all. It was crucial that visitors did not feel that they were entering a corporate environment.”

He added: “Aside from the cornerstones of having a full bar, plenty of seating and entertainment on hand, we also wanted to create some experiences that visitors could have a lot of fun with, but didn’t require their involvement in order to enjoy their time there. The work that Material did in terms of identifying and mapping the different types of customers that SSE has alongside the kinds of consumers who visit venues like

Customers could recreate a famous album cover by the artist they watched that night, using chroma key “green screen” technology, that was then available online for them to tag, share and use as a profile picture on social media. They were also able to have it printed, as a CD cover to take away with them when they left that night. So, for example, if customers saw Fleetwood Mac they could recreate, and personalise, a Rumours album cover.

XYZ also worked with Projection Advertising and Rousseau Design to create the centrepiece of the space, a Tweetpowered 3D projection mapped waterfall, an actual waterfall to augment visual content that included a DJ request service, picture and Vine display, and an interactive graphic equaliser that let you control content by clapping and cheering.

Social media and technology played a crucial role in the SSE Green Room – SSE’s sponsorship of the SSE Hydro was marketed through an enhanced PR campaign, which drove SSE customers to sign up to SSE Reward, a reward scheme offering exclusive benefits and access to entertainment offers. SSE Reward launched in September to coincide with the launch of the venue and the SSE Green Room activity – the PR campaign drove customers to sign up to the rewards programme, which in turn gave them the opportunity to upgrade their gig experience and gain access to the VIP hospitality in the SSE Green Room.

This helped XYZ to track guest numbers prior to the event, which used the hashtag #helloHydro.

The SSE Hydro, Glasgow, has a capacity of 13,000

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SSE HydRo lAuncH

the SSE Hydro, meant that we had a good understanding of who we’d be talking to and how we should be interacting with them. As a result, we were able to design simple yet engaging elements for the experience.”

SSE Hydro launcH

The VIP lounge’s interior drew upon the SSE Hydro’s brand colours of blue, green and white

“Social media was an important aspect of this event, as our Twitterfall installation used Twitter to allow guests to interact with the DJ and control what was projected inside the Green Room,” said Stanway. “Working with SSE’s social media team, we decided to use #helloHydro, as we felt this would not only allow our guests inside the experience to send us their messages, photos and Vine clips, but it would also allow us to use wider conversations about the venue and concerts that were happening beyond our activity.

“We didn’t want to force Twitter users to choose between hashtags, or confuse the conversation. We wanted our activity to become part of the conversations that were going on, and the best way to do that was to provide people with social currency to share, and reward them for doing that rather than demand their attention. I think that’s a lesson we can apply across many social media platforms when we’re working with brands,” he explained further.

XYZ used digital guest list apps to track attendance on the night, and tracked the amount of Twitter traffic with the Twitterfall interaction. Guests could collect their photographs post-event by visiting the SSE Pinterest page, which provided the agencies with valuable data and an opportunity to measure activity. These measurement tools were not accidental – Stanway explained that Frame, Material and XYZ deliberately put them in as waypoints along the journey so that a digital landscape could be created in order to track customer behaviour. As a

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34 buyers 30-31 JAN 2014

result, Stanway, who worked with Frame account directors, Mark Worthington and Hilary Goodfellow, and Gillian McCormack, managing director at Material, could see which elements of the campaign consumers liked so that they could continue to deliver the aspects that customers appreciated.

Trust and teamwork The SSE Green Room was the first of many “event” experiences to activate the brand’s long-term sponsorship of The SSE Hydro – the VIP campaign is a component part of the brand’s wider marketing campaign with Stanway definite that events will not take place in isolation.

“As a group of agencies, we had to ensure that all individual components we were recommending, such as live events, digital platforms and comms messages, all worked toward the wider goal. There’s no point recommending an event unless it leads people to the place you want them to go in a way that makes them happy to go on that journey with you, “ he added.

“The great thing about this project was that SSE took onboard many of the recommendations from the agency group about the strategy and execution, which I think shows great trust from SSE for what was effectively a brand new agency team “We knew the customer was at the heart of the brief all along, and so this event rewarded current customers and showed potential customers the advantages of joining SSE,” Stanway concluded.

Tweeting moments @drazzin Watching my tweets come through on the Twitterfall. Rocking the VIP #hellohydro

@Jamescdocherty You can go your own way... Rocking the SSE Hydro Green Room already #hellohydro

@ScottishHydro Another great night @TheHydro. Are you enjoying the after party in the SSE Green Room? #hellohydro

@jas88jas Amazing night #hellohydro Back in the Green Room for more vodkas

@bevlyons #hellohydro that was amazing @rodstewart Now in SSE Green Room with virtual Twitter waterfall

@c7ped In Green Room with Dawnie, Annie & Jimbo. Can’t wait for Bruno Mars but lovin Green Room in meantime #hellohydro

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Show Site Services Ltd are specialists in Water Supply and Plumbing Services to the Events Industry, with over 24 years of experience.

Show Site Services can carry out all of your on-site plumbing requirements, including, toilet installations, connections to kitchens, drainage and waste Management, water samples, site surveys and have a number of items available for hire including, wholesome water tanks and pumps, waste water tanks and pumps, catering sinks and standpipes.

Show Site Services comply with BS8550 & BS8551

Tel: 01932-228416 Email: info@showsiteservices.co.uk www.showsiteservices.co.uk

The Event Medicine Company Ltd We can provide all your professional medical cover needs • Staff for all types and sizes of events • Doctors, nurses, paramedics, ambulance and first aid staff • Bicycle paramedics and ambulances • Medical escort and repatriation services • First aid kits and medical supplies provision Unit D, Central Estate, Albert Road, Aldershot Hampshire, GU11 1SZ, United Kingdom Tel: +44 (0) 1252 313005 E-mail: info@eventmedicinecompany.co.uk www.eventmedicinecompany.co.uk

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NEED TO PUT YOUR EVENT IN SAFE HANDS? Why not speak to the world’s largest first aid provider?

No matter how big or small your event, you’ll need first aid cover. The British Red Cross provides life-saving help at public events across the UK, whatever their size.

To find out more call 01565 682318 or visit redcross.org.uk/standout The British Red Cross Society, incorporated by Royal Charter 1908, is a charity registered in England and Wales (220949) and Scotland (SC037738).

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Marketing on the move Bankfarm Trailers explain how you can maximise the efficiency of your investment in marketing vehicles

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he benefits of directly marketing products or services on the High Street, at out of town outlet centres and at county shows are all well established and need no introduction to experienced marketers. Bankfarm Trailers has now developed a streamlined, lightweight trailer based solution that will enable its exhibition units to be towed by a wider range of vehicles, including medium sized cars. Experience shows that increased flexibility with the required towing vehicle, results in a more frequent use of exhibition units, and this in turn generates a bigger return on investment.

The new solution has a modern, streamlined design, is lightweight, has a damped tri-axle, which means greater onroad stability, and fuel efficiency is excellent with up to a 30 per cent improvement.

With the probable exception of regular caravanners, most drivers today do not have much experience of towing larger trailers.

This means that there is often a driving confidence issue and taking to the motorway with the thought of wind buffeting from large lorries overtaking at speed can fill the inexperienced driver with horror.

The new streamlined design with the damped tri-axle arrangement offers much improved on-road stability, which helps to build driver confidence. On the motorway

the exhibition unit is comfortable at speeds of 50mph and the reduced wind resistance substantially reduces fuel consumption.

Experience shows that increased driver confidence, substantially reduced operating costs and greater flexibility in towing vehicle selection results in the exhibition unit being used more often: More use = more marketing = more sales, more fundraising and more campaigning.

Exhibition units as temporary “structures� seem to positively encourage footfall, much more so than a traditional premises set back in terraces along with other shops; adding some gizzits such as key rings, or balloons for children further encourages the public to meet and talk freely with sales and marketing staff. This formula has already generated much success for charities, colleges and universities, double glazing companies and, sports teams selling club merchandise.

One national newspaper reported having more than 5,000 people passing through its trailer in a single day! The trailer was positioned in the city centre and created the venue to meet two well known professional footballers. How many other marketing methods can demonstrate such a direct and immediate result?

Bankfarm Trailers has over 40 years experience in the trailer and towing industry and with a modern manufacturing facility in South Wales, it is well placed to offer a

first class design, consultancy and build service to potential clients. The company has many Blue Chip clients; these include national and local Government, the Armed Forces, The Red Cross, the Rugby Football Union and Premier Division football clubs.

Exhibition trailers and motorised units are designed in conjunction with the client and then built using modern materials, ensuring both a high class finish and long service. Inhouse CAD facilities produce manufacturing drawings for client approval and once this is given, manufacturing begins in earnest. A few weeks later the finished trailer/motorised unit is ready for use, with customised signwriting or a full marketing wrap. Together with comprehensive and certificated 230V ac vehicle electrical systems, Bankfarm Trailers is also able to supply portable generators with LPG or diesel prime movers.

So, whether you are a charity looking to raise funds, a college or university looking to recruit students, a football club looking to sell a new strip, or a financial institution looking to find new customers, Bankfarm Trailers is the established partner to have. to discover more on Bankfarm trailers, contact Chris smith, the company’s project manager, on 07966 227376, email projects@ bankfarm-trailers.co.uk or visit www.bankfarm-trailers.co.uk

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November 2013

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SHOWMAN’S SHOW SUPPLEMENT 2013

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The Ice Magic range includes elegant crystal clear chairs, individually lit tables, colourful lit dance floors and a range of accessories that can create the total mood and ambience for a private function, a product launch or a corporate event.

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Event organisers descended upon Newbury Showground to investigate what exhibitors at The Showman’s Show had to offer – the annual show for the live event and outdoor events industry welcomed more than 100 new exhibitors. Discover visitor reactions and take a look at our Showman’s Show picture gallery

S

tand Out is talking to Kate Lole and Stan Hetherington, directors of Wokingham Festival, a three-day celebration of food, drink and live music that takes place annually on August Bank Holiday. The event attracts 8,000 people and in 2014 it will celebrate its’ 10th anniversary – with that in mind, Lole and Hetherington have plans for next year, and so they opted to visit The Showman’s Show for the very first time.

“It’s been excellent so far,” Hetherington commented. “Every year, we improve the festival because more people come along.

Here, there are so many ideas.

“Each year, we re-invest our profits to make the festival better, so today, we’ve looked at stages, marquees and at ways in which we can make the visitor experience better,” he explained. “At the end of the day, our festival comes up out of a green field so we’ve made some good contacts for us to go forward with.”

Hetherington and Lole were impressed with Instant Marquees’ brand new inflatable

Kew’s adam Farrar

Julie Cavallo and Shannon mackey of horsham District Council

Totem poles – the pair thought they would make an attractive entrance feature for their event. It was just one of several products on show that caught the attention of visitors.

Adam Farrar, head of venue hire and commercial events at Kew Gardens, was also at the show, looking for items for the gardens’ upcoming illuminated trail – Farrar was interested in pedestrian walkways, toilets and bad weather protection, as well as artificial snow and chalets, which would add to his festive event. He was also searching for new contacts for next year’s Kew the Music event, which will take place from July 16-20 in a new location within Kew’s vast grounds.

Farrar was not alone in his quest to source new ideas for his events – The Showman’s Show attracts more than 3,000 organisers each year, all searching for new ideas for a host of events, shows and festivals.

Terri Stannard, events manager at Portsmouth Historic Dockyard, stopped to chat to Stand Out magazine and revealed that she and her team were keen to see what was new also.

“I’m always looking for ways to improve what we do so that we don’t roll out the same event every year,” she commented.

“At the end of an event, or on the last day, I always look at what we can change and what we can add to make the experience for our visitors better.

“This time of year is busy for us as we’re preparing for our Victorian Festival of Christmas but we always make time to visit The Showman’s Show because we find new things that we can potentially use.”

Portsmouth historic Dockyard’s Terri Stannard, events manager

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The Showman’S Show review

Bright ideas

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Stannard commented that she visited the show to catch up with suppliers that she already has a relationship with but other visitors reported that they were openly searching for new contacts.

Julie Cavallo and Shannon Mackey, events officers with Horsham District Council, attended The Showman’s Show in 2012 and discovered FoldTable, quick assemble event seating for outdoor events. They used the product to create a food court at the council’s Piazza Italia event, a three-day Italian festival with food and Ferraris. Cavallo and Mackey wished to find products for their town centre events and liked Clever Banners’ Fabulous Fencing solution. They were also looking to chat to entertainment, first aid and toilet providers.

Perfect platform Event Locker Solutions exhibited at the event for the first time – James Wright, managing director of the company, demonstrated how organisers and festivalgoers can utilise his units, which hold between 390 and 1,250 lockers inside, enabling visitors to securely store their valuables and charge their phones. Utopium also exhibited for the first time and showcased its Festival Lite package, an all-encompassing sound, light, staging and crew solution for organisers of small to medium-sized events. Ben Knowles, hire and sales manager at Utopium, commented that the new solution was in response to a rising number of enquiries for a full staging and lighting solution. The package can be used by small festivals as a main stage or larger festivals can use the solution as a second stage at a cost of £5,500 for two days and that includes three crew members.

Johnny Lance, organiser of The Showman’s Show, reported that he was

buoyed by visitor response and that it had been a very positive show with lots of new exhibitors for organisers to meet. He also commented that there had been an increased interest in technology, a point echoed by Phil Winnington, managing director of Morris Site Machinery, and Eleanor Bateman, marketing manager at MCS Global, who said that visitors had been extremely keen to discuss mobile technology solutions. MCS Global, a specialist in hire and rental software, showcased version four of MCS-rm and used The Showman’s Show as a platform, highlighting how it can be of benefit to the events industry, and Winnington explained that organisers were keen to look at its range of silent generators – perfect for camping villages – and tower lighting, which runs on solar and battery-powered technology. According to Winnington, the events industry is still keen to learn more about sustainable solutions and greener products.

it was standing room only at Stand Out’s seminars at The Showman’s Show – a packed audience listened to developments regarding The Purple Guide

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Capita’s richard Limb, Sarah Cole of SC Productions and Tim roberts of The event Safety Shop

The Purple Guide Staying on the subject of learning – Stand Out magazine’s Showman’s Show seminars made a welcome return to the show with standing room only. Stand Out worked with Versatile Venues and Visions Group to create a seminar theatre in which organisers discovered how a revised version of The Purple Guide, which has just finished a lengthy consultation period, would impact on the events industry going forward.

The new guide will arm organisers with the relevant information needed so that they confidently enter SAG meetings with solid event management plans.

Sarah Cole of SC Productions, Capita’s Richard Limb and Tim Roberts of The Event Safety Shop delivered the seminar and revealed that the revised guide will be available in March 2014, will cost around £20 to purchase and will be available online so that it can be regularly updated with relevant information and best practice.

Stand Out magazine would like to say a massive thank you to versatile venues, visions Group, eagle hospitality, City Furniture hire, intent, Kroll, excloosive event hire, water Direct and GT Trax for all their help at this year’s event.

The team looks forward to The Showman’s Show 2014, which will take place on october 22 and 23.

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at your service: Peter Edwards, managing director, Jon Bickers, sales and marketing manager, and Jill Edwards, company secretary, of 1st Defense Fire and Rescue Service – the company, which specialise in event fire safety, also showcased its new range of workwear and personal protection equipment. in fact, Stand Out magazine modeled the company’s Engel jackets at The Showman’s Show. The verdict – extremely warm and they kept the wind out

Trailer happy: Gary McKenzie, managing director of Bankfarm Trailers, is extremely happy as he unveils the company’s brand new 5.5-metre Easy Exhibition Unit

Power to the people: Paul Mayes, hire manager, Barney hammond, director, and Darryn hornblower, business development, of Tempower showcased the company’s rebrand – it was the first time that the company had exhibited at the show so the team used the event to raise brand awareness

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It’s a celebration: Graham Crisp, director of GT Trax, celebrates his third place prize for Best Exhibition Stand of 20 metres frontage. GT Trax also supplied flooring to Stand Out magazine’s drinks gathering, which utilised a stretch tent

Smooth moves: Chris Haywood, managing director of Topher, told Stand Out that this was his second year exhibiting at The Showman’s Show following success in 2012.

He received many enquiries from organisers regarding event security and traffic management and parking

On a roll: Deborah Courtney, marketing director, and Jeannie Crawley, overseas sales, of Marquee Carpets reported a good show – the company demonstrated to visitors its brand new range of trendy Coir flooring, which is available in three colours. The Coir range, which proved popular with organisers looking for vintage inspired flooring, also coincided with Marquee Carpet’s launch of its new-look website

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THE SHOwMAn’S SHOw REVIEw

Are you being served: Eagle Hospitality demonstrated a number of its services available to organisers including its festival bar, real ale bar service, VIP bar area and bar units – Stand Out magazine used Eagle Hospitality’s facilities to host its drinks gathering, which was enjoyed by more than 150 guests

The Showman’S Show Review

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Keeping track: antonia Fagan, sales executive, and Julie minn, sales office manager, of badging company identilam, enjoyed a productive show David Prince, director of excloosive event hire, demonstrated his company’s range of bespoke toilet facilities for viP areas. he commented that many of the show’s visitors were organisers of large corporate and sporting events and that he’d met a lot of organisers and agencies that you don’t normally get to see and speak to

adam hempenstall and alex Brooke, both directors of Peppermint Bars, sit beside their brand new trailer bar unit, perfect for organisers that have high volume beer and hospitality requirements. The new bar can be ready in one hour and has a special draft dispense system – Peppermint Bars is also working with Tank Beer, a revolutionary, 1,000-litre tank system that aids organisers of small to medium sized events. Tank Beer is a great solution for organisers with tight access and which do not have sufficient beer requirements that demand a road-going tanker

in full flow: Keith Silcock, managing director of water Direct, enjoyed a good show – he, and Laura henderson, commercial manager (not pictured) demonstrated the company’s water solutions including its bottled water packages. water Direct also sponsored Stand Out’s seminar programme, providing bottled water to attendees

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HOT SPOTS

Showman’s Hot Spots Leading manufacturer, AJC Trailers exhibited at The Showman’s Show with a brand new line of toilets, showers and catering trailers.

Throughout the two days, AJC showcased its luxury portable toilets and showers, manufactured to the very high standards demanded by the professional outside event market. Set alongside the toilets and

showers were examples from its site welfare cabin range, already an essential item for contractors and crew working on festivals and shows.

Finally, with a worldwide reputation for producing, quality, mobile catering trailers, AJC displayed a current model from its extensive and expanding range.

AJC Trailers – Tel: 01582 486663 • Email: lisa.gillett@ajc-trailers.co.uk • Web: www.ajctrailers.co.uk Torrential rain and winds during the build-up to The Showman’s Show did not dampen Boldscan’s spirits. The company’s new offerings for both hire and purchase – The Clubhouse, Skyshades, printed carpets and themed linings – were well received by organisers.

Steve Hansford, managing director of Boldscan, stated: “New products always

bring excitement. We met many new potential clients and, in the few days after the show, we are negotiating more than £100,000 of brand new business with existing customers stating ‘Boldscan have really lifted their game’!”

We are look forward to the 2014 season.

Boldscan – Tel: 0800 298 3838 • Email: sales@boldscan.co.uk • Web: www.boldscan.co.uk The British Red Cross helps people in crisis, whoever and wherever they are.

We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.

The Red Cross provides first aid support at a range of occasions, including major sporting and cultural events such as the Great North Run, Royal Ascot and T in the

Park. We’ll set up treatment areas, deal with any injuries and provide professional ambulance support – so you can carry on with your event.

British Red Cross – Tel: 01565 682318 • Email: information@redcross.org.uk • Web: www.redcross.org.uk/efa Clever Banners enjoyed a successful Showman’s Show this year with the launch of mesh fence banner hire proving to be a real hit. Combined with the ever popular crowd barrier covers, Clever received a huge amount of enquiries over the two days.

Clever is always on the look out for new, innovative ways to help customers and the hire idea seemed to really strike a chord with

a number of event organisers. For all those who missed out, check out the new mesh fence hire options on the website.

Clever Banners – Tel: 0845 430 4403 • Web: www.cleverbanners.co.uk For the 15th year running, Cooling and Heating Solutions featured its comprehensive range of Portable Heaters.

Air Conditioners, Boilers and Fan Coils... everything needed by marquee hirers for temperature control, and, available from CHS Ltd for either sale or hire. Its stand was “toasty warm” stemming from a hot water, oil-fired boiler interconnected with a whole

variety of glittery internal Fan Coils. It even managed to attract attention by “blasting” the roadway in front of their stand with hot air from its range of blower heaters.

Cooling & Heating Solutions – Tel: 01590 681434 • Web: www.coolingandheatingsolutions.com

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48 buyers 30-31 JAN 2014

Thanks to everyone who popped by and saw us on our stand at The Showman’s Show last month. It was great to see so many people and get the chance to put faces to names whilst also meeting new clients. We showcased a vinyl wrapped Flexiloo system, with a London scene on the exterior and a contrasting country themed interior along with an ultimate luxury 2+1

CVS unit with finishes such as coloured cotton hand towels, scented candles and shabby chic flowers.

If you missed it, check it out on our Facebook page or online at www.luxurytoilets.co.uk

D & p Luxury toilets – Tel: 01494 526065 • Email: info@luxury-toilets.co.uk • Web: www.luxury-toilets.co.uk Event Locker Solutions is pleased with the level of inquiries it received at The Showman’s Show. The company’s prospective clients gave a lot of positive feedback. From this, Event Locker Solutions now has some projects to move forward with that will add more diversity to the company and also fulfil the needs of future clients. These projects will keep the team

busy throughout the winter, ready for summer 2014.

Event Locker solutions – Tel: 0161 925 0095 • Email: info@eventlockersolutions • Web: www.eventlockersolutions.co.uk Eventbrite enables people all over the world to plan, promote, and sell out any event. Its event management tools make it easy to set up online event registration and sell tickets to your own events. Post your event, send invitations, collect online payments, track ticket sales and more – all in one place.

The Eventbrite platform serves the needs of any event – whether it’s a festival, concert,

fair, workshop, charity event, conference, class, exhibition, or birthday party.

Eventbrite – Tel: 0800 652 8399 • Email: marino@eventbrite.com • Web: www.eventbrite.co.uk Inch Perfect Trials Display exhibited at this year’s show, and put on three fantastic displays per day. The displays wowed the crowds with excellent motorcycle trials skills, accompanied by the team’s humorous commentator, making for a fantastic family display. If you missed seeing Inch Perfect Trials Display then we’d strongly recommend getting in touch with them to provide

entertainment for your show or event.

Throughout 2013, Inch Perfect has provided entertainment at British Super Bikes and BMF shows, to name a few, plus numerous agricultural shows and corporate events.

The team do get booked up, so waist no time if you want them at your event!

Inch perfect trials – Tel: 07854 553151 • Email: sales@inchperfecttrials.co.uk • Web: www.inchperfecttrials.co.uk MCS is getting back to business after a busy Showman’s Show. The company demonstrated its latest MCS-rm hire software solution that has recently been redesigned using Microsoft .NET technology, ensuring it is future-proof. MCS-rm is now available as a cloud-based solution and its stand visitors saw the company’s CRM mobile and Dashboard solutions that help

hirers gain immediate access to timely and critical hire data via a broad range of devices.

MCs Global Ltd – Tel: 01628 828000 • Email: moreinfo@mcs.co.uk • Web: www.mcs.co.uk

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hot spots

Couldn’t make it to The Showman’s Show? Don’t panic. Take a look at the following profile pages and discover what these Showman’s Show exhibitors had to offer

HOT SPOTS

Paramedico Event Medical Cover is approved to teach the HSE First Aid at Work course, registered with AOFAQ, to a wide range of clients throughout the UK. All staff are fully-qualified health care professionals.

Paramedico can provide fully-equipped first aid posts, ambulances, mobile first aid units and staff to cover all types of events.

In 2013, the company covered the Isle of Wight Festival, Sainsbury’s Anniversary Games – looking after athletes for UKA –

International Boat Show Southampton plus events at the Copper box Arena and events for the Lea Valley authority.

Paramedico – Tel: 0208 656 5956 • Email: amedcraft@paramedico.info • Web: www.paramedicoevents.co.uk Premier Event Bars was delighted to meet and greet many of its existing and prospective new clients at The Showman’s Show. We were glad you could enjoy a drink with us. Please don’t hesitate to call the team on 07802 167167 should you wish to discuss your event bar requirements.

We look forward to talking with you and being part of your Premier Event.

With our range of bar configurations we

are sure to have a solution that fits your requirements. Let us take the hard work and worry off your shoulders.

Premier Event Bars – Tel: 01423 871031 • Email: info@premierbars.co.uk • Web: www.premiereventbars.co.uk Profloor Portable Flooring now manufactures a range of products in Europe and Australia, which have been specifically developed for this most demanding market. These products are of the highest quality in the world and will withstand the extreme climate and traffic demands of any country.

Profloor Portable Flooring specialise in quality portable flooring, event flooring, grass protection and portable roadway solutions.

If you missed us at The Showman’s Show, visit www.profloor.eu.com for further information on our products.

Profloor – Tel: +31(0) 416 74 71 13 • Email: info@pro-floor.eu • Web: www.pro-floor.eu.com After another very successful summer season, Temporary Fencing Limited would like to thank its new and existing clients for their business during 2013.

We make a point of exhibiting at The Showman’s Show as this always generates good prospects for us along with catching up with existing customers and friends who are in a more relaxed frame of mind.

After last year’s Showman’s Show, we

received so many enquiries and orders for the white picket fence that we expect to increase our stock level of picket fence over the winter period in anticipation of future orders.

Temporary Fencing Limited – Tel: 01202 573311 • Email: temporaryfencing@btconnect.com • Web: www.temporaryfencingltd.com ZooLoos is the most efficient, eco-friendly luxury loo and washroom hire company throughout the UK and Europe. Pamper guests with luxury loos that don’t harm the environment (or personal sanity) with every flush. Using the most advanced vacuum technology, ZooLoos is the natural choice for any event. Luxury Flexi Loo and Washroom Hire. Hot Portable Showers. Eco-Friendly.

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ZooLoos – Tel: 01258 840233 • Email: info@zooloos.co.uk • Web: www.zooloos.co.uk

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High Power Projection Experts 3d Video Mapping • Video Projection • Pigi Slides • Design • Creation

Equipment we offer: • Cable Ramp - Rental & Sales • ADA Disabled Wheelchair Cable Ramps - Rental • Event Power Distribution - Rental • Cable - Rental • Powerlock Cable Systems - Rental • Lighting & Adaptors - Rental Tel: +44(0)20 8293 4270 www.theprojectionstudio.com 13 Tarves Way, Greenwich, London, SE10 9JP - UK

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The Showman’S Show Review

Feature is sponsored by

alistair Currie events’ elle Sullivan, alistair Currie and alice Peacock join Ben hardy and mike Richmond of Richmond event management for a beer at Stand Out magazine’s evening networking and drinks gathering

all smiles: evolution Dome’s hendrik Ter mors, Richard ward and ash austin, vince Davies of Fishface Promotions, Chris Bryant of CJB Bouncy Castles and event Locker Solutions’ James wright

happy days: David wilson and Lee D’arcy, directors of insight events, organiser of event Buyers Live, enjoy the networking opportunities

Bunkabin and inch Perfect Trials Display enjoy a beer after a busy first day on the showground

Cheeeeeese: Toni Griggs, operations manager and brand ambassador, iSeS emea, joined Stand Out magazine at The Showman’s Show

Dean Parker, production manager at wilde ones and Stand Out columnist, and Keith Flunder, managing director of Laser hire pose for a picture

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Feature is sponsored by mark Campbell, national sales manager, Salima Crew, and adrian mills, managing director of watermills, exchange stories from day one of the show

Can you feel the force: Dave Bellamy, client liaison manager, and Dave Clayton, chief financial officer, at Showforce

Timothy Cook, managing director of versatile venues, and mark wilks, business development manager at visions Group, share stories at the end of day one and enjoy a much welcome beer – both versatile venues and visions Group worked with Stand Out magazine to create a stand that would welcome many events professionals for a series of informative seminars

The guys from ZooLoos celebrate a great first day at The Showman’s Show including their third prize for Best exhibition Stand of 30 metres frontage and above

Stand Out’s Jo Stace poses with winner events’ Lee austin and iain Cooksley – no, we haven’t chopped her legs off. it’s just a case of good things coming in small packages!

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The Showman’S Show Review

QCR’s Steve hillier (second left) and Richard Savory of The Sheep Show (third left) enjoy a beer at Stand Out magazine’s drinks gathering – they are joined by fellow events professionals who also joined the Stand Out team

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The Showman’S Show Review Clever Banners launched Fabulous Fencing Banners at The Showman’s Show. The banners, which are available to hire and purchase in a variety of designs, disguise mesh fence panels at festivals and outdoor events

Big Tv demonstrated to organisers its brand new outdoor screen – the Sky Fly is a trailer-mounted, LeD screen on a flexible hydraulic arm. The screen can be positioned at any height from ground level to 21 metres in the air, and can be raised and manoeuvred over a wall

echo Barrier won first prize in The Showman’s Show stand awards for being the best stand based within a covered unit – the company showcased two brand new products, an acoustic barrier designed to control excessive noise (pictured) and an acoustic shelter, which can shield generator noise or even act as a shelter to absorb noise from pursuits such as clay pigeon shooting

Jane Russen, director at Star events Group, poses for a picture after telling Stand Out about its brand new vista product, a covered grandstand solution for outdoor event organisers

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The Showman’S Show Review

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Rock Box’s brand new 30-foot promotional vehicle was utilised by Topher for this year’s Showman’s Show. andrew Lewin, director of Rock Box, explained that the vehicle, launched at the show, has a five-metre viewing platform that can be branded.

The Rock Box is ideal for promotions, pop-up experiences, posh press offices and for viPs

Jim Copeland, managing director of Showmobile, showcased the company’s brand new expandable trailer, which stands more than 13 metres long. The trailer benefits from a curved frontage and can be used for seminars, meetings and viP hospitality

in an instant: John Fack, sales and marketing director of instant marquees, showcased the company’s brand new inflatable Totem poles – the totem poles, pictured below to the right of the image, measure 3m x 1m and inflate within four minutes. They can be used on hard and soft ground and organisers have the option to hire the hardware and buy the sleeves, which can be branded

Sunbaba showcased its latest product – the TFS archway, a curved, tensioned fabric system that has inner and outer graphics. The product can be used for feature displays or for decorative purposes at events, roadshows and exhibitions

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NEW PRODUCTS, NEW COLOURS Exciting news from Marquee Carpets Ltd. NEW Coir and Vinyl Floor coverings in stock for immediate delivery. Existing product colours enhanced to suit all needs. Marquee Carpets Ltd offers so much more than just carpets.

Our product uses are only limited by imagination. With distribution centres in Hertfordshire and Sheffield, Marquee Carpets Ltd offers flexibility.

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buyers 57 30-31 JAN 2014

The Showman’S Show Review

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Robots Live exhibited at The Showman’s Show – the company proved a highlight for visitors who got to meet the robots that battle it out in a purpose-built combat arena. Robots Live specialise in bringing robot combat shows to events and venues around the country

make mine a pint of Guinness: eventServ’s Paul Solino, drapeage manager, emily huddart, development and support manager, and Steve Ferguson, operations manager Scotland

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all smiles: James morgan, marketing director at Crewsaders, and Jan Booth, managing director of Sunbaba

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The Showman’S Show Review

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a variety of new ideas and quirky event vehicles paraded the showground – Bessie Bus proved popular with organisers of children’s and vintage events, as did Steve apelt and his magical musical Bike (not pictured)

insphire’s Lisa Kenward, marketing co-ordinator, and Jordan Thompson, account manager, take five with Stand Out magazine’s Jo Stace (centre)

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Utopium showcased to organisers its Festival Lite package, a compete stage, lighting and sound solution

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TemperaTure conTrol

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Hot stuff Stand Out talks to temperature control experts about event heating solutions

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t does not take rocket science for anyone to understand why event conditions are essential to a visitor’s enjoyment of an event – ambient temperatures are key to the event experience with guests more likely to enjoy their time at your party or exhibition if they are not freezing next to an air conditioning unit or sweltering against a heater.

Event spaces that are too hot or too cold only distract a visitor from thinking about the message, which you are aiming to portray – instead, their mind wanders as to how they can make themselves feel more comfortable.

Warm reception Cooling and Heating Solutions (CHS) was asked to provide a heating solution for Kraftwerk’s seven performances at Tate Modern’s Turbine Hall. This vast space is unheated so it was essential that CHS created an ambient environment from which the audience could enjoy the gig. CHS worked alongside Craig Becker, freelance production manager for Tate Modern – the stage and auditorium were draped off but not to full roof height, and so CHS opted to blow warm air from both sides of the auditorium straight out to the centre. It used a hot water boiler system with lots of “local” Nyku-type fan coils to ensure a “silent” heating system.

Some heating systems can produce an enormous amount of sound – this can be

cooling and Heating Solutions supplied a heating solution for Kraftwerk’s seven performances at Tate modern’s Turbine Hall

off-putting particularly when presentations, speeches and performances comprise an event. Simon Clarke, national manager at heating specialist Kroll, argues this point and says that the event market is looking less towards torpedo heaters, which can be noisy, and instead sees growth in the demand for indirect heat sources. Longer duct lengths can be used with these heaters, which means that units can be placed further away so noise is less of an issue.

Great control Clarke believes that the UK events industry is in a strong position with a number of events growing in size. This has resulted in increased demand for temporary heating solutions such as 50-70kVA heaters. But he has also seen an increase in demand for smaller 10-15kVA units with lower heat outputs, which offer organisers greater temperature control of their event space. The smaller heaters are run on diesel but Clarke says that industry is also requesting LPG heaters. Despite the fact that LPG heaters are more expensive to run, organisers and end-users cannot tamper with the heater unlike diesel units, which can be contaminated with dirty fuel.

Hot air

an event can be ruined if the temperature of your event space is too hot or too cold

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Clarke was recently present at The Showman’s Show where he discussed such issues with organisers and marquee specialists. MCS Central Europe also attended the event, which is set to launch a heating solution for event organisers – an air recirculation kit that will enable the use of already heated air from within a temporary structure or marquee – this will be mixed

with fresh air and will heat the tent much quicker. MCS Central Europe believes that this solution will be much more cost effective than the traditional heating solutions.

MCS Central Europe’s solution is not the only new option available to organisers – Andrews Sykes has unveiled a high capacity mobile air conditioning unit: the HPAC90. It delivers 90kW of cooling for a typical area of 2,000 square metres but its heat pump technology makes it equally suited for use as a large volume space heater. Andrews Sykes has designed this unit purpose built for the hire market where flexibility is essential.

According to Andrews Sykes, for events that take place in the spring and autumn months, heat pump chillers are often the best solution, as they use refrigeration circuits to provide cooling and heating.

Typical applications could require the chiller to provide warm air during a chilly morning, then switch to providing cool air as the day warms up and guests arrive. If the temperatures then drop the chiller can switch back to providing heating once again.

Comments Paul Wood, managing director of Andrews Sykes: “Without doubt the equipment available for heating events has changed dramatically in recent years and a wide range of solutions are now available.

Safety, environmental, fuel efficiency and noise issues are all major factors when deciding which solution is the best for your event. It is vital than when selecting a supplier for your event you choose a provider that can offer a wide range of solutions, expertise and back up service. No one notices the temperature when it is just right, but make it too hot or too cold and the event could be ruined.”

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Wristbands & Laminates

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d Events for Festivals, Exhibitions & Bran At ID&C, we supply security wristbands, laminates and accreditation products to the global festival and live event industry.

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Laminates RFID / NFC Wristbands

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Wristbands, lanyards and ticketing

Wrist action What impact is wristband and ticketing technology having on the UK events market? Discover how event organisers are using the technology, as Stand Out asks whether cashless really is the way forward for the UK festival market

s

tandon Calling became the first medium-sized festival in the UK to go completely cashless this summer. The 5,000 strong crowd each wore custom-made RFID wristbands that were used to purchase food and drink throughout the festival’s Hertfordshire site.

The cashless RFID system was provided and managed on-site by RFID system provider, Glownet, and enabled the promoter to gain transparency on all transactions while eliminate the costs associated with handling cash. ID&C provided the wristbands – a woven band that incorporated a chip.

As festivalgoers arrived on-site they were handed a wristband and directed to one

of two top-up stations – each comprised a number of booths at which they could load onto their wristband their chosen amount of money. Alex Trenchard, festival director of Standon Calling, commented: “We’ve been interested in the cashless concept for a while – I’ve always wanted to see what can be done to speed up bar queues and take out cash handling.”

The three-day festival opted for a “closedloop” system – this means that the wristband could only be used on-site for the event and at the end of the festival, festivalgoers could transfer any remaining funds on the wristband back to their account.

The system provided punters with reduced queuing times and faster

id&c argue that cost should not stop organisers from adopting rFid technology and cashless systems

standon calling’s 5,000 strong crowd used rFid wristbands to purchase food and drink on-site. the time saved queuing for drinks allowed fans more time to enjoy the music

transaction speeds – allowing them to spend more time enjoying the music – and bar staff could focus on serving drinks. The time taken to count monies at the end of a shift, the time taken for one bar person to make one transaction and making sure that the bar had enough change – all of these processes, which take time, were dramatically reduced and even eradicated.

Continued Trenchard: “We partnered with Glownet for this project because it wanted a chance to showcase what it can do for other organisers. We picked up some of the costs because there are benefits to using such technology and, based on this year’s findings, I would invest a bit more money in the solution.”

Trenchard argued that the cashless system increased its revenues – in fact, it reported a 15 per cent increase per head over the weekend. The Standon Calling team had the ability to see when bar sales were high, what drinks were selling when and at what times there was a drop in sales so that they could respond accordingly with deals and offers. The entire site was cashless. Traders too, but these also had the opportunity to take cash sales and their RFID chip reader was included in the price of their pitch cost.

“The feedback from our customers was largely positive,” added Trenchard. “Seventy

www.awkwardtickets.com

65

Wristbands, lanyards and ticketing

Feature is sponsored by

Festivalgoers at standon calling embraced the wristband technology

per cent of people liked it, 10 per cent were indifferent and 20 per cent hated it – they didn’t believe that technology fitted with the ethos of a festival. Interestingly, 65 per cent of our audience come from London so they are used to Oyster cards and using this tech.

“Using this technology has given us more of an understanding of what the Standon Calling audience wants and that’s of interest to our partners, particularly our bar partners.

It makes our relationship with them stronger, and other small festivals could develop really strong brand partnerships too.”

That said, Trenchard still argued that the cost of the technology remains an issue, particularly for smaller festivals which have narrow margins. But Steve Daly, head of RFID at ID&C does not believe cost an issue.

He said: “Standon Calling has shown that smaller festivals can successfully run cashless festivals. From our experience, RFID system providers have flexible business models that can be tailored to different size events, so the cost-effectiveness could be relative to the size of the festival when considering an uplift in spend per person.

“Smaller festivals shouldn’t think they couldn’t consider RFID wristbands because of costs. RFID technology can help events make savings, regardless of the choice of RFID application or size of the event.”

Just the ticket Kilimanjaro Live has some experience of

66 www.awkwardtickets.com

RFID technology – it used the solution for Wakestock 2012 and for a series of Red Hot Chili Peppers gigs at Knebworth. But the promoter has not used the technology on its events this year.

Zac Fox, head of operations at Kilimanjaro Live, explained why not: “At Kililive we are completely signed up to the viewpoint that RFID technology is the future for the events industry, not just on wristbands but also on mobile phones.

“In 2012, we were fortunate enough to work in partnership with a brand, which gave us the opportunity to test it at two events.

Although that only touched on the potential of the technology, we were impressed with the reliability and the ease of buy in from the audience, and it is something that we will continue to explore, although at present it is prohibitively expensive to employ outside of those brand partnerships.”

John Lowery, director of Awkward Entertainments, suggested that an organisers primary concern is security and not whether or not they can operate a cashless system. The technology is secondary to that but cost-effective ticketing solutions, which include wristbands, are available so that organisers can concentrate on making their event a success.

Awkward Entertainments recently worked on Kaboom, a large fireworks event in North Yorkshire. The event has previously had issues with its ticketing so Awkward supplied an online ticketing solution, which included VIP passes, car park passes, wristbands and secure scanning points. The organiser was then able to access an online portal to analyse sales and ticketing – a major benefit of using real-time technology.

technology drivers Paul Pike, director at Intelligent Venue Solutions, a provider of contactless technology, predicts that wristband technology will become cheaper over the next two to three years. And, it will also become more usable. Mobile technology will take another five years before it is accepted in the events market, and who knows what our landscape will look like then, but first mobile phone companies must sort out battery life before mobile technology can be used reliably with wristband technology.

Over the summer, Pike and his team worked with a variety of festivals. Its In-Site access system (which works with both RFID and barcode-enabled wristbands) was used at WOMAD, in collaboration with outdoor networking specialists EtherLive. All visitors

to the world music festival were scannedin using the system and a customised integration with EtherLive’s Youth Registration system promoted greater safety for the event’s many teenage attendees by electronically linking their wristbands to a responsible adult in their party.

IVS also worked with Galtres Parklands Festival in North Yorkshire to go 100 per cent cashless using RFID card devices.

IVS upgraded the event’s previous papervoucher system with an electronic closedloop payment facility allowing customers to load funds onto a festival-branded “G-Card” (supplied by ID&C), which was used to purchase food, drinks and other items across the 10,000 capacity Duncombe Park festival site.

More recently, IVS won the contract to work with The Skills Show at the NEC to provide a wristband system, with a unique barcode, that allowed visitors to tap onto a stand and “collect” information and content, which was then downloadable from a link emailed to the user after the show.

It demonstrates how RFID technology and wristbands can be used within a variety of event environments and not just festivals.

It also proves that content, efficiency and data are key drivers for the adoption of such technologies. But until the solutions become cheaper, cost will continue to prohibit the number of organisers willing to embrace it even though its advantages are clear.

Festival, standon calling used rFid wristband technology

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Return this coupon to: Stand Out Piccadilly Live Competition, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD or enter online at www.standoutmagazine.co.uk.

■ Please tick box if you do not wish to receive information from the competition provider.

Closing date: November 13

For more info regarding Piccadilly Live call 07711 836 439, email sacha.collings@piccadilly-live.com or visit www.piccadilly-live.com

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Win £500 AV equipment hire

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iccadilly Live is a technical event specialist, providing a one-stop audio-visual solution for any type of live event, large or small, indoors or out.

The company has over 30 years’ experience supporting thousands of events throughout the UK with technical equipment, set design and build, logistics and experienced professional crew.

Piccadilly Live’s branch network includes Rugby, Manchester, Cardiff and Bradford.

Each branch holds a large inventory of equipment and has a team of project managers, technical crew and support staff.

The company holds a large stock of modular LED screens and outdoor event infrastructure, including single and doubledecker commentary boxes.

The in-house carpentry team covers all set and scene building requirements, and is able to build anything the client requires, and install it on-site. The in-house design team produce innovative concepts that take into account each client’s budget, venue

and event theme and use professional 3D visualisation software to create a representation of the event, months before it opens its doors to visitors and goes live.

The events supported by the company in 2012 and 2013 have been diverse and high profile. Some have had interesting technical challenges to overcome, but the dedicated experts have risen to the challenge to make every event a success.

The company ethos of “whatever it takes” along with high-end equipment and processes have made this dynamic organisation truly a one-call solution for its clients. Providing support for any aspect of live event technical production, it gives its clients peace of mind that their requirements will be met with enthusiasm, professionalism and expertise from conceptualisation right through to successful delivery of any event.

This month, one lucky Stand Out reader can win £500 of AV equipment hire from Piccadilly Live. To enter the competition, simply visit www.standoutmagazine.co.uk or fill in the coupon on the left hand side.

Terms and conditions: There is no cash alternative. There can only be one winner and the competition organiser’s decision is final. The prize expires August 1, 2014. The prize entitles the winner to £500 worth of hired AV equipment for a single event and is limited to equipment owned by Piccadilly Live, subject to availability.

Excludes set and staging, transport, accommodation and crew costs. Piccadilly Live’s standard terms and conditions also apply.

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EVENT SERVICES GROUP Outside Catering Hire Equipment, Generators, Heaters, Alto Shaams London | Gatwick Guildford | Wiltshire www.esgeventhire.co.uk 08700 349 269

Specialist in providing secure lockers to the event industry, we are highly suited for campsites at events & festivals where the organisers are keen to provide safe storage for the public.

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Event structure specialists

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SHOWCASE Silver Birches, Highland Avenue, Wokingham, Berkshire RG41 4SP Tel: 01189 894652 Fax: 0118 979 4328 email: Clive@a1groupuk.com website: www.a1groupuk.com

A1 Loo Hire is the portable toilet division of the A1 Group of Companies – one of the UK’s leading integrated Waste Management Suppliers.

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Russell & Twining Blooms Ltd Exhibition Florists “A plant for all reasons” Specialists in all areas of floral design including containerised planting, both tropical and native, stunning gardens with trees, shrubs, paving, water features, fencing and bandstand.

gigtent.co.uk Event Structure Solutions

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• Saddlespan S5000 • Saddlespan S2000 • Hexagon, Square and Diamond Tents • Festivals, Country Shows, Weddings, private and corporate parties.

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SHOWCASE BIG BEN THEMES GIANT PROPS Event Vehicle Solutions London based national service

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EVENT & EXHIBITION RECYCLING WASTE MANAGEMENT

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Marquee Catering Area Exhibition Stand Room Wide choice of objects and colours Customise your own materials and colours library Works with Google Maps Use a backdrop photo Print 2D/3D layouts Email your drawings

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CONNECTIONS CONNECTIONS ACCESS CONTROL The Edge Systems Windsor Place, Penarth, Vale of Glamorgan, CF64 1JL T: 02920 708702 E: mark.g@ theedgesystems.co.uk W: www.theedgesystems. co.uk

NSA Eventbars Drakewell, Stoke Lacy, Bromyard, Herefordshire, HR7 4HG T: 01885 490267 F: 01885 490792 E: info@eventbars.co.uk W: www.eventbars.co.uk Peppermint Bars 7 College Fields Business Centre, 19 Prince George’s Road, London, SW19 2PT T: 0845 226 7845 F: 0871 977 0335 E: info-so@ peppermintbars.co.uk W: www.peppermintbars. co.uk

AIR CONDITIONING Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

Premier Events Bars Ltd T: 01423 871031 W: www.premiereventbars. co.uk

Energyst Rental Solutions LP Four Ashes Industrial Estate, Station Road, Four Ashes, Wolverhampton, WV10 7DB T: 01902 797000 RENTAL SOLUTIONS FOR TEMPERATURE CONTROL & POWER GENERATION F: 01902 797001 E: sales.supportuk@ energyst.com W: www.energyst.com ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

AV & CONFERENCE RENTAL Saville Audio Visual T: 0870 606 1100 E: hire@saville-av.com W: www.saville-av.com

AV & SOUND EQUIPMENT HIRE Creative Technology Ltd T: 01293 582000 F: 01293 582010 E: events@ctlondon.com W: www.ctlondon.com Sirius Conference & Events Unit C4 The Bridge Business Centre, Timothy’s Bridge Road, StratfordUpon-Avon, Warwickshire, CU37 9HW T: 01789 269 262 F: 01789 269 862 E: gavin@siriusevents.com W: www.siriusevents.com W: www. seamlessplasmawall.com

BALLOONS, BUNTING & FLAGS B-Loony Buck House, Sunnyside Road, Chesham, Buckinghamshire, HP5 2AR T: 01494 774376 E: andy@b-loony.co.uk W: www.b-loony.co.uk

Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 0845 634 0000 F: 0845 634 0010 E: enquiries@ welldressedtables.co.uk E: sales@spaceworks. co.uk W: www.welldressedtables. co.uk W: www.spaceworks.co.uk

BARS

The Bar Bazaar The Old Turbine Factory, 138 – 140 Nathan Way, Thamesmead, London, SE28 0AU T: 0208 311 4477 E: drink@thebarbazaar. com W: www.thebarbazaar.com UK Mobile Bars T: 01227 701042 E: info@ukmobilebars.com W: www.ukmobilebars. com

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CONFERENCE & EVENTS CENTRE Easy Conferences Ltd 13 Bone Lane, Newbury, Berkshire, RG14 5ND T: 01635 523680 T: 01635 523647 E: Natalie@ easyconferences.biz W: www.easyconferences. biz

CORPORATE ENTERTAINMENT

CATERERS

annualclownsdirectory. com 13 Second Avenue, Kingsleigh Park, Thundersley, Essex, SS7 3QD T: 01268 745791 W: annualclownsdirectory. com

Feed Easy Ltd UK’s No.1 packed lunch provider T: 08444 722932 E: info@feedeasy.co.uk W: www.feedeasy.co.uk Twitter: @FeedEasy Hot Fire BBQ T: 01986 835724 M: 07507772345 E: info@hotfirebbq.com W: www.hotfirebbq.com

Xtreme Vortex 26 Littleheath Road, Bexleyheath, Kent, DA7 5HF T: 0203 589 6303 E: events@xtremevortex. co.uk W: www.xtremevortex. co.uk

CATERING EQUIPMENT HIRE Event Services Group T: 08700 349 269 W: www.esgeventhire. co.uk Markey 28 Park Farm Industrial Estate, Ermine Street, Buntingford, Herts, SG9 9AZ T: 08702 410 812 F: 08702 410 813 E: nigel.markey@markey. co.uk W: www.markey.co.uk PKL Group Ltd Stella Way, Bishops Cleeve, Cheltenham, Gloucester, GL52 7DQ T: 00 44 1242 663030 F: 00 44 1242 677819 E: postbox@pkl.co.uk W: www.pkl.co.uk

TS Solutions Limited 74-77 Station Road Workshops, Station Road, Kingswood, Bristol, BS15 4PJ T: 0844 800 1232 F: 0117 956 4544 E: info@tssweb.net W: www.tssweb.net

CREW SERVICES Event-Staff Unit 27, Space Business Centre, Tewkesbury Road, Cheltenham, GL51 9FL T: 0870 415 1001 F: 0870 415 1002 E: info@event-staff.co.uk W: www.event-staff.co.uk Pitman's People 1st Floor 388 Old Street, Shoreditch, London, EC1V 9LT T: (0) 20 3651 3330 F: (0) 20 3651 3331 M: 07968 166 154 E: oliver@pitmanspeople. com W: www.pitmanspeople. com

Connections is sponsored by

Connections is sponsored by Showforce Unit 001, Stratford Workshops, Burford Road, Stratford, London, E15 2SP T: +44(0)20 8519 5252 F: +44(0)20 8519 9006 E: info@showforce.com W: www.showforce.com

Sunshine Events UK Event House, 52 – 54 Tulketh Road, Preston, PR2 1AQ T: 01772 736200 E: info@sunshineevents. co.uk W: www.sunshineevents. co.uk

Silverback Events Ltd F116 Pressrooms, 23 New Mount Street, Manchester, M4 4DE T: 0844 561 7939 F: 0161 9534001 E: info@silverbackuk.com W: www.silverbackuk.com

The Wall Of Death 72 Brighton Road, West Sussex, BN43 6RH T: 07523 662882 E: messhamwallofdeath@ hotmail.com W: www. messhamswallofdeath.com

The Mercury Recruitment Network 19a Regent Street, Rugby, Warwickshire, CV21 2PE T: 01788 229988 F: 01788 2299861 E: admin@mercurynetwork.co.uk W: www.mercury-network. co.uk TORO Crew Unit 2 New North House, 202-208 New North Road, London, N1 7BJ T: 0207 043 0652 F: 0207 681 1419 E: info@torocrew.co.uk W: www.torocrew.co.uk Twitter: @TOROcrew

EVENT EQUIPMENT HIRE EventServ UK Monckton Road Industrial Estate, Wakefield, WF2 7AL T: 0845 121 1687 E: info@eventserv.com W: www.eventserv.com Speedy Event Services The Parks, Newton-leWillows, Merseyside, WA12 0JQ T: 0845 607 1000 E: events@speedyservices. com W: www. speedyeventservices.com

EVENT MANAGEMENT

DRAPING Cover it Up Ltd Unit 12, Lilford Business Centre, 61 Lilford Rd, London, SE5 9HY T: 0207 326 7900 F: 0207 738 5406 E: info@cover-it-up.com W: www.cover-it-up.com

ENTERTAINMENT H2oh! Entertainment Extraordinary Entertainment for Every Event. Supplying entertainment across the UK and beyond T: 01273 626650 M: 07515 064149 E: info@ h2ohentertainment.com W: www. h2ohentertainment.com

EVENT ENTERTAINMENT Motorcycle Trials Display Team New Hey Farm, Whitewell, Nr Clitheroe, Lancs, BB7 3AU T: 07854553151 E: sales@inchperfecttrials. co.uk W: www.inchperfecttrials. co.uk PSW Events Ltd 36 North Street, Burwell, Cambridge, CB25 0BA T: 0845 3703660 F: 0870 0117557 E: sales@pswevents.co.uk W: www.pswevents.co.uk

Abraxys Ltd Barley Mow Centre, 10 Barley Mow Passage, London, W4 4PH T: 0208 747 2045 F: 0208 747 2046 E: chris@abraxys.com W: www.abraxys.com Tracy Lavin Events 10 Bridgefield Avenue, Wilmslow, Cheshire, SK9 2JS T: 01625 538999 F: 01625 521759 E: info@tracylavinevents. co.uk W: www.tracylavinevents. co.uk

EVENT NEON SIGNS Neon Creations Ltd Unit E1 Swan Centre, 4 Higher Swan Lane, Bolton, BL3 3AQ T: 01204 655866 F: 01204 655866 E: info@neoncreations. co.uk W: www.neoncreations. co.uk

EVENT PLANT HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@ morrisleslie.co.uk W: www.morrisleslie.com

EVENT PRODUCTION/SERVICES TSE Productions Unit 1, Oakengrove Yard, Home Fram, Red Lion Lane, Hemel Hempstead, HP2 6EZ T: 01442 256254 E: sam@tseproductions. co.uk W: www.tseproductions. co.uk

EVENT & PROMOTIONAL STAFF LOLA Event Staffing Unit 2 New North House, 202-208 New North Road, London, N1 7BJ T: 0207 043 0652 F: 0207 681 1419 E: info@lolaevents.co.uk W: www.lolaevents.co.uk Twitter: @lolastaff

EVENT REGISTRATION Live Buzz 54 Earlsdon Av. North, Coventry, CV5 6FZ T: 0844 412 0400 E: info@livebuzz.co.uk W: www.livebuzz.co.uk

EVENT SERVICE / DÉCOR / INFLATABLES Airtechs Ltd Unit 18/19 Halesworth Business Centre, Halesworth, Suffolk, IP19 8QJ T: 01986 835 724 M: 0750 777 2345 F: 01986 87 44 66 W: www.airtechs.co.uk

EXHIBITION FLORAL DISPLAY Russell & Twining Blooms Ltd Exhibition Nurseries, Main Street, Mursley, Milton Keynes, MK17 0RT T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect. com W: www.rtbflorists.com

EXHIBITION & PROMOTIONAL TRAILERS DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 E: enquiries@dwtexhibitions.co.uk W: www.dwt-exhibitions. co.uk

EXHIBITION STAND DESIGN / BUILD Aris Design & Management Ltd Cantium House, Railway Approach, Wallington, SM6 0DZ T: 0208 544 4137 E: hello@arisdesign.co.uk W: www.arisdesign.co.uk

CONNECTIONS Strathmore Exhibition Trailers Ltd 342 Strathmore Avenue, Dundee, DD3 6RX T: 01382 816805 E: info@strathmore exhibitiontrailerhire.com W: www.strathmore exhibitiontrailerhire.com

DCE Group Ltd Unit 12, Hambridge Business Centre, Hambridge Lane, Newbury, Berkshire, RG14 5TU T: 01635 230020 T: 01635 523647 E: Matthew@dcegroup. co.uk W: www.dcegroup.co.uk

Tow Master Unit 5, Amber Court, Martland Park, Wigan, Lancs, WN5 OJY T: 01942 226633 E: info@towmasteruk.com W: www.towmasteruk.co.uk

EXHIBITION STANDS / DISPLAY Skyline Whitespace 320 Western Road, Wimbledon, London, SW19 2QA T: 0845 260 5440 E: info@skylinewhitespace. com W: www. skylinewhitespace.com Tecna UK Ashley House, Laburnum Road, Chertsey, KT16 8BY T: 01932 570770 E: sales@tecnauk.com W: www.tecnauk.com

Versatile Venues Creative Mobile Solutions Wireless Hill, South Luffenham, Oakham, Rutland, LE15 8NF T: 01780 720 217 E: info@versatilevenues. co.uk W: www.versatilevenues. co.uk

EXPERIENTIAL MARKETING Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@ mobilepromotions.com W: www. mobilepromotions.com

EXHIBITION TRAILERS SALE & HIRE DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 E: enquiries@dwtexhibitions.co.uk W: www.dwt-exhibitions. co.uk

FABRICS B Brown Display Materials 74-78 Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RF T: +44 (0)8705 340340 F: +44 (0)8705 329610 E: customerservices@ bbrown.co.uk W: www.bbrown.co.uk

FMX Event Services Fenwick By-Pass, Fenwick, Ayrshire, KA3 6AW T: +44(0)1560 600271 F: +44(0)1560 600472 E: enquiries@fmx-ltd.com W: www.fmx-ltd.com Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@ mobilepromotions.com W: www. mobilepromotions.com Out There Concepts Ltd Woodhouse, Woodhouse Gardens, Thatcham, Berkshire, RG19 8FB T: 01635 800020 F: 01635 800022 E: info@outthereconcepts. com W: www.outthereconcepts. com Showplace 3 Stour House, Clifford Park, Clifford Road, Stratford-upon-Avon, Warwickshire, CV37 8HW T: 01789 262 701 F: 01789 298 040 E: info@showplace.uk.com W: www.showplace.uk.com

FABRICS & UPHOLSTERY Invision Display Services Devon House, 9-11 High Street, Thames Ditton, Surrey, KT7 OSD T: 0208 972 9285 E: sales@ invisiondisplayservices.co.uk W: www. invisiondisplayservices.co.uk Omega Drapes T: 0208 591 4945 F: 0208 591 4139 E: omegadrapes@aol.com

FIRE COVER 1st Defense Fire & Rescue Services Ltd South Wing of Building, 140 Dunsfold Park, Stovolds Hill, Cranleigh, GU6 8TB T: 01483 200911 F: 01483 200994 E: admin@1stdefensefire. co.uk W: www.1stdefensefire. co.uk

FIREWORK DISPLAYS AND PYROTECHNICS 21cc Fireworks Hopetoun Sawmill, Hopetoun Estates, Edinburgh, EH30 9SL T: 0131 331 4509 T: 0800 612 9371 W: www.21ccfireworks.com W: www. edinburghfireworksstore.com

FLOORING & FLOOR COVERINGS Floorex Carpets Ltd Unit 2 Grange Ind Estate, Llanfrechfa Way, Cwmbran, South Wales, NP44 8HQ T: 01633 870872 F: 01633 865042 E: info@floorex.co.uk W: www.floorex.co.uk GT Trax Ltd Orchard Business Centre, Orchard Road, Royston, Hertfordshire, SG8 5HD T: 01763 252854 F: 0870 160 7733 E: info@gttrax.co.uk W: www.gttrax.co.uk Ikadan UK Ltd P.O Box 6173, Innovation Centre, Gallows Hill, Warwick, CV34 9PP T: 01761 415389 M: 07775 332470 E: rm@ikadan.co.uk W: www.ikadanfloor.com Wow!Grass!

West Grange, Thorganby, York, YO19 6DJ T: 01904 448675 E: hello@wowgrass.com W: www.wowgrass.com Twitter: @wowgrass

FREIGHT & LOGISTICS Production Freight Intl Distribution Centre, Thorpe Ind Estate, Crabtree Road, Egham, Surrey, TW20 8RS T: 01784 472600 E: john@productionfreight. com W: www.productionfreight. com

FURNITURE / HIRE A Furniture On The Move Aardman Animations Gas Ferry Road, Bristol, BS1 6UN T: 0845 459 9875 E: Ian@ furnitureonthemove.co.uk W: www. furnitureonthemove.co.uk A Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 0845 634 0000 F: 0845 634 0010 E: enquiries@ welldressedtables.co.uk E: sales@spaceworks.co.uk W: www.welldressedtables. co.uk W: www.spaceworks.co.uk

Connections is sponsored by

Connections is sponsored by City Furniture Hire Ltd West Road, Harlow, Essex, CM20 2AL T: 0845 300 5455 F: 01279 434742 E: info@cfhltd.com W: www.cfhltd.com Concept Furniture Unit 131, Hartlebury Trading Estate, Hartlebury, Worcestershire, DY10 4JB T: 0844 822 1424 F: 01299 254091 E: raj@conceptfurniture. co.uk W: www.conceptfurniture. co.uk D-Zine Furnishing Solutions Ltd D-Zine House, Severn Road, Stourport-onSevern, Worcestershire, DY13 9EX T: 01299 824100 F: 01299 824500 E: info@d-zinefurniture. co.uk W: www.d-zinefurniture. co.uk Event Hire Unit 2, Maple Leaf Industrial Estate, Bloxwich Lane, Walsall, West Midlands, WS2 8TF T: 01922 628961 F: 01922 628937 E: info@ev-ent.co.uk W: www.ev-ent.co.uk Europa International Europa House, Meaford Road, London, SE20 8RA T: 08454 303015 F: 08454 303016 E: sales@ europainternational.com W: www. europainternational.com/st Furniture Hire UK Millmoll House, Crabtree Manorway South, Belvedere, Kent, DA17 6BJ T: 0844 567 5744 F: 0844 567 5751 E: lv@furniturehireuk.com W: www.furniturehireuk. com Great Hire Ltd T: 0208 965 5005 F: 0208 965 6300 E: info@greathire.co.uk W: www.greathire.co.uk Ice Magic UK Newbury Road, Hermitage, Berkshire, RG18 9TD T: 01635 201401 F: 01635 202844 E: sales@ice-magic.biz W: www.ice-magic.biz IVB Direct Ltd Unit 3/4, Lilford Business Centre, 61 Lilford Road, London, SE5 9HY T: 0207 7326 7998 E: hire@ivbdirect.com W: www.ivbdirect.com Rio Lounge T: 0845 46 77483 E: hire@riolounge.co.uk W: www.riolounge.co.uk

The Event Hire Company Crown House, 855 London Road, West Thurrock, Grays, Essex, RM20 3LG T: 01708 335184 F: 01708 341909 E: customerservices@ tehcltd.co.uk W: www.eventhireonline. co.uk The Hire Business Panther House, Unit 14 The IO Centre, Lea Road, Waltham Abbey, Hertfordshire, EN9 1AS T: 0844 800 7508 F: 0844 800 7509 W: www.thehirebusiness. com

FURNITURE SALES Fiesta Furniture T: 01733 570700 F: 01733 570685 E: sales@fiestafurniture. co.uk W: www.fiestafurniture. co.uk

GRANDSTAND SEATING Ace Seating Hire T: 01832 273353 E: info@aceseating.co.uk W: www.aceseating.co.uk

HEALTH, SAFETY & TRAFFIC MANAGEMENT RSS Events Brackenwood Centre, Bradshaw Lane, Preston, PR4 3HQ E: info@rssevents.co.uk W: www.rssevents.co.uk

HEATING & COOLING SYSTEMS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

HEATERS & DEHUMIDIFIERS Kroll (UK) Ltd Unit 49, Azura Close, Woolsbridge Industrial Estate, Three Legged Cross, Wimborne, Dorset, BH21 6SZ T: 01202 822221 F: 01202 822222 E: sales@krolluk.com W: www.krolluk.com

ICE RINKS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

INSURANCE BROKERS Event Assured 8 Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG T: +44 (0)1376 330624, F: +44 (0)1376 330004 W: www.event-assured. com Robertson Taylor W&P Longreach Insurance Brokers, 2 America Square, London, EC3N 2LU T: 020 7510 1234 F: 020 7510 1134 E: enquiries@rtib.co.uk W: www.robertson-taylor. com

IPAD DISPLAY SYSTEMS ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com MCS Central Europe Sp. z o.o. ul. Magazynowa 5a 62-023 Gadki, Poland W: www.masterheaters. co.uk Templine Unit 3, Chipping Edge Industrial Estate, Chipping Sodbury, Bristol, BS37 6AA T: 01454 323440 E: jamie@templineltd.co.uk W: www.templineltd.co.uk

Eurostand Display Ltd The Barn, Coptfold Hall, Writtle Road, Margeretting, Essex, CM4 0EL T: 01277 350925 F: 01277 356732 E: enquiries@ eurostanddisplay.com W: www.eurostanddisplay. com

LARGE FORMAT PROJECTION The Projection Studio 13 Tarves Way, Greenwich, SE10 9JP T: 00 44 (0) 20 8293 4270 F: 00 44 (0) 20 8858 1707 E: info@ theprojectionstudio.com W: www. theprojectionstudio.com

CONNECTIONS LED SCREENS adi.tv Contact: Lauren Jackson T: 0800 592 346 E: info@adi.tv W: www.adi.tv Lightmedia Displays Mobile & Modular LED Screen Hire T: 0800 026 6644 E: sales@lightmedia.co.uk W: www.lightmedia.co.uk

LIGHTING Fineline Lighting Limited Unit 3, Hither Green Industrial Estate, Clevedon, Bristol, BS21 6XT T: 01275 871 800 F: 01275 875 200 E: info@finelinelighting.com W: www.finelinelighting.com Just Lite Productions T: +353 1 8068333 E: info@justlite.com W: www.justlite.com Paul Smith: +353 87 2525183, pauls@justlite.com Alan Smith: +353 87 2361162, alans@justlite.com We supply our own transport & can deliver anywhere in the UK.

LINEN HIRE City Linen Hire Ltd West Road, Harlow, Essex, CM20 2AL T: 0845 300 5455 F: 01279 434742 E: info@citylinenhire.co.uk W: www.citylinenhire.co.uk

LINING HIRE & INTERIOR DECOR Oasis Events Unit 13, Cotswold Business Village, Moreton-in-Marsh, GL56 0JQ T: 44 (0)1608 651100 F: 44 (0)1608 651106 E: df@oasisevents.co.uk W: www.oasisevents.co.uk

MARQUEES Greenhill Events Ltd The Old Dairy, Warren Farm, Winchester, SO21 1JD T: 01962 777812 E: info@greenhillevents. co.uk W: www.greenhillevents. co.uk

MEDICAL COVER British Red Cross 44 Moorfields, London, EC2Y 9AL T: 01565 682 318 E: information@redcross. org.uk W: www.redcross.org.uk/ eventfirstaid

Location Medical Services Ltd The Medical Centre, Shepperton Studios, Studio Road, Shepperton, Middx, TW17 0QD T: 0870 750 9898 F: 0870 750 9897 E: mail@locationmedical. com W: www.locationmedical. com PARAMEDICO (CORRESPONDENCE) 16 Croydon Road, West Wickham, Kent, BR4 9HT Office T: 0208 656 5956 Office M: 0751 528 7962 AM Mobile: +44 (0) 7977486279 UK Skype: 0203 239 8586 E: amedcraft@paramedico. info E: allan@medcraft.org W: www. paramedicoevents.co.uk St John Ambulance 27 St John’s Lane, London, EC1M 4BU T: 0207 324 4219 F: 0207 324 4001 E: event-cover@sja.org.uk W: www.sja.org.uk The Event Medicine Company Ltd Unit D Central Estate, Albert Road, Aldershot, GU11 1SZ T: 01252 313 005 F: 01252 350 294 E: info@ eventmedicinecompany. co.uk W: www. eventmedicinecompany. co.uk

PORTABLE TOILET HIRE A1 Loo Hire Silver Birches, Highland Avenue, Wokingham, Berkshire, RG41 4SP T: 0118 9894652 F: 0118 979 4328 E: clive@a1groupcomp. co.uk W: www.a1groupcomp. co.uk Four Jays Group Barling Farm, East Sutton, Nr Maidstone, Kent, ME17 3DX T: 01622 843135 E: enquiries@fourjays. co.uk W: www.fourjays.co.uk Loos for Do’s Ltd Unit 5 Farringdon Business Park, Alton, Hants, GU34 3DZ T: 01420 588 355 W: www.loos.co.uk Site-Equip Ltd The Avenue, Lasham, Hampshire, GU34 5SU T: 01256 384 134 E: info@loosrus.co.uk W: www.loosrus.co.uk

Smallford Supplies Ltd Unit 5 Smallford Works, Smallford Lane, St Albans, AL4 0SA T: 01727 822485 E: Richard@superloo.co.uk W: www.superloo.co.uk

POWER DISTRIBUTION Rubber Box Co Ltd 39C Churchill Way, Lomeshaye Industrial Estate, Nelson, Lancs, BB9 6RT T: 01282 477530 F: 01282 477531 E: info@rubberbox.co.uk W: www.rubberbox.co.uk

POWER & GENERATORS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk Euro Generators Ltd Unit 11 Longridge Trading Estate, Knutsford, Cheshire, WA16 8PR T: 01565 654004 North Wales: 01758 713 100 24 Hour emergency line: 01565 760 032 F: 01565 652202 E: hire@eurogenerators. co.uk W: www.eurogenerators. co.uk Event Electrix Depots in Kent, Cardiff & Bristol T: 0844 800 2833 E: sales@eventelectrix. co.uk W: www.eventelectrix. co.uk Fourth Generation Limited 220 Cricklewood Lane, London, NW2 2PU T: 020 8450 2943 F: 020 8452 2992 M: 07741 052565 E: tweed@ fourthgenerationltd.com W: www. fourthgenerationltd.com HPES Technical Solutions Ltd 46 Moorcroft, Rochford, Essex, SS4 3LB T: 01702 540013 E: enquiries@ hpestechnical.com W: www.hpestechnical. com Morris Site Machinery Limited Deepmore Close, Station Road, Four Ashes, Wolverhampton, WV10 7DB T: 01902 790 824 F: 01902 790 355 E: info@morrismachinery. co.uk W: www.morrismachinery. co.uk

Connections is sponsored by

Connections is sponsored by Phase Hire Ltd 140A Kents Hill Road, Benfleet, Essex, SS7 5PH T: 01268 792648 F: 01268 792641 E: info@phasehire.com W: www.phasehire.com Powerline Knowle Hill Farm, Beeks Lane, Marshfield, Chippenham, Wiltshire, SN14 8BB T: 01225 892336 F: 01225 892352 E: info@thepowerline.co.uk W: www.thepowerline. co.uk Pure Power T: 0845 257 2811 E: info@purepower.org.uk W: www.purepower.org.uk

RADIO COMMUNICATIONS Radio Links Great North Road, Eaton Socon, St Neots, Cambridgeshire, PE19 8EG T: 01480 226120 E: info@radio-links.co.uk W: www.radio-links.co.uk

REFRIGERATED TRAILERS Coldtraila Danemoor Farm, Welland, Malvern, Worcestershire WR13 6NL T: 01684 311811 F: 0870 7059776 E: mail@coldtraila.co.uk

SECURITY

Templant Ltd Hillgrove House, 37a Nazeing, Essex, EN9 2HB T: 0844 561 6344 E: info@templant.co.uk W: www.templant.co.uk Templine Unit 3, Chipping Edge Industrial Estate, Chipping Sodbury, Bristol, BS37 6AA T: 01454 323440 E: jamie@templineltd.co.uk W: www.templineltd.co.uk

PRINT SERVICES Urban Design & Print Ltd Unit 1-2-3-12, Victoria Business Park, Short Street, Southend-on Sea, Essex, SS2 5BY T: 01702601927 E: Urban_design@zen. co.uk 5FNQMJOF -UE JT POF PG &VSPQF T QSFNJFS FWFOU FOFSHZ TVQQMZ BOE EJTUSJCVUJPO TQFDJBMJTU XJUI EFDBEFT PG FYQFSJFODF NBOBHJOH W: www.urbanprinting.

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Cardiff, CF64 1JL &NBJM JOGP!UFNQMJOFMUE DP VL T: 029 2070 8702 5FMFQIPOF E: sales@theedgesystems. co.uk W: www.theedgesystems.

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PROMOTIONAL STAFFING

Absolute Event Solutions Ltd 114 London Road, Headington, Oxford, OX3 9AX T: 0800 955 8555 E: info@aesltduk.com W: www.aesltduk.com AP Security ( APS ) Ltd 33 The Metro Centre Dwight Road, Watford Hertfordshire, WD18 9SB T: 0870 412 2232 E: info@apsecurity.co.uk W: www.apsecurity.co.uk G4S Events Sutton Park House, 15 Carshalton Road, Sutton, SM1 4LD T:0800 085 9899 E: sales@uk.g4s.com W: www.g4s.com/ukevents Multisec (UK) Limited 1 Station Lane, Old Dalby, Melton Mowbray, Leicetershire, LE14 3ND T: 01664 822857 F: 01664 822857 E: marklucas@multisec.co.uk W: www.multisec.co.uk Right Guard Security Security House, 34 Simmonds Road, Canterbury, Kent, CT1 3RA T: 01227 464 588 T: 0207 241 5525 F: 01227 464188 E: info@rightguard.co.uk W: www.rightguard.co.uk

Moorepeople Event Staffing Agency 1st & 2nd Floor, 169 A High Road, Loughton, Essex, IG10 4LF T: 0208 508 0555 F: 0208 508 0666 E: bettina@moorepeople. co.uk W: www.moorepeople. co.uk

VIP Security (Essex) Ltd 13L Basildon Business Centre, Bentalls, Basildon, Essex, SS14 3FT T: 01268 526212 M: 07961 803798 E: info@ vipsecurityservices.co.uk W: www. vipsecurityservices.co.uk

Pitman's People Unit G1A, Stamford Works, 3 Gillett Street, London, N16 8JH T: (0) 20 3651 3330 F: (0) 20 3651 3331 M: 07968 166 154 E: oliver@pitmanspeople. com W: www.pitmanspeople.com

Vespasian Security Ltd Harbour Court, Compass Road, North Harbour, Portsmouth, PO6 4ST T/F: 02392 295 503 E: info@vespasiansecurity. co.uk W: www.vespasiansecurity. co.uk

SOUND, LIGHTING & STAGING RKDO Unit 8H-8I, Hillborough Business Park, Sweechbridge Road, Herne Bay, Kent, CT6 6TE T: 01227 63 80 85 E: info@rkdo.co.uk W: www.rkdo.co.uk

STAGING & RIGGING Acorn Event Solutions Mill Barn, East Knapton, Malton, YO17 8JA T: 0800 078 7916 F: 01944 728011 E: info@acorn-events.com W: www.acorn-events.com Fineline Lighting Limited Unit 3, Hither Green Industrial Estate, Clevedon, Bristol, BS21 6XT T: 01275 871 800 F: 01275 875 200 E: info@finelinelighting. com W: www.finelinelighting. com FMX Event Services Fenwick By-Pass, Fenwick, Ayrshire, KA3 6AW T: +44(0)1560 600271 F: +44(0)1560 600472 E: enquiries@fmx-ltd.com W: www.fmx-ltd.com Impact Productions (MK) Ltd 17 Stilebrook Road, Olney, Milton Keynes, MK46 5EA T: 01234 717 210 F: 01234 717 211 W: www. impactproductions.co.uk Jigsaw Events Barry Cogger T: 01252 733155 M: 07718 540214 E: jigsawevents@ntlworld. com W: www.jigsawevents.biz Movetech UK (part of the British Turntable Group) Emblem Street, Bolton, BL3 5BW T: 01204 537 682 E: rental@movetechuk. com W: www.movetechuk.com/ rental Rigging Services 3 Mills Studios, Three Mill Lane, London, E3 3DU T: 0208 215 1240 (London) T: 0121 333 4409 (Birmingham) T: 01925 251 040 (Manchester) E: info@riggingservices. co.uk W: www.riggingservices. co.uk Rigging Team T: 07976 726343 E: mail@riggingteam.com W: www.riggingteam.com

CONNECTIONS Steel Deck Unit 58, T Marchant Estate, 42-72 Verney Road, London, SE16 3DH T: 0207 833 2031 F: 0207 278 3403 E: info@steeldeck.co.uk W: www.steeldeck.co.uk The Revolving Stage Company Ltd Unit F4 - F5, Little Heath Industrial Estate, Old Church Road, Coventry, CV6 7ND T: 024 7668 7055 F: 024 7668 9355 E: enquiries@therevolving stagecompany.co.uk W: www.therevolving stagecompany.co.uk

Skyline Whitespace 320 Western Road, Wimbledon, London, SW19 2QA T: 0845 260 5440 E: info@skylinewhitespace. com W: www. skylinewhitespace.com

Showplace 3 Stour House, Clifford Park, Clifford Road, Stratford-upon-Avon, Warwickshire, CV37 8HW T: 01789 262 701 F: 01789 298 040 E: info@showplace.uk.com W: www.showplace. uk.com

Troxy 490 Commercial Road, London, E1 0HX DDI: 020 7791 9851 E: atif@troxy.co.uk W: www.troxy.co.uk

WASTE MANAGEMENT

TRAFFIC MANAGEMENT Exhibition Traffic Management Perton House, Roslin Road, London, W3 8DH T: 0208 979 0568 F: 0208 267 6630 E: ops@exhibition-traffic. co.uk W: www.exhibition-traffic. co.uk

TRANSPORT / ON-SITE LOGISTICS Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@ mobilepromotions.com W: www. mobilepromotions.com

A & J Big Top Hire 1 Roberts Lane, Polebrook, Nr. Oundle, Peterborough, PE8 5LS T: 01832 272065 F: 01832 272065 E: sales@ajbigtophire.com W: www.ajbigtophire.com

Freedomes (UK) - Event Structures T: 0208 133 2588 E: info@freedomes.co.uk W: www.freedomes.co.uk

TT Tents Limited North Waltham Business Centre, North Waltham, Basingstoke, Hampshire, RG25 2DJ T: 01256 397551 E: mail@tttents.co.uk W: www.tttents.co.uk

Skiddle.com T: 0843 289 3333 E: support@skiddle.com W: www.skiddle.com

TEMPORARY STRUCTURES

De Boer Structures (UK) Ltd Castle Park, Boundary Road, Buckingham Road Industrial Estate, Brackley, Northamptonshire, NN13 7ES T: 01280 846500 E: sales.uk@deboer.com W: www.deboer.co.uk

Stoneleigh Events Stoneleigh Park, Warwickshire, CV8 2LZ T: 0844 847 6685 F: 02476 696 900 E: sales@stoneleighevents. com W: www.stoneleighevents. com

TICKETING

STAND DESIGN & BUILD Set & Stage Ltd Unit 4 Epsom Business Park, Kiln Lane, Epsom, Surrey, KT17 1JF T: 01372 745891 E: info@setandstage.com W: www.setandstage.com

The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ gmail.com W: www.thedomecompany. co.uk

UTILITY VEHICLE & GOLF BUGGY HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@ morrisleslie.co.uk W: www.morrisleslie.com

VENUES Cheltenham Racecourse Prestbury Park, Cheltenham, Gloucestershire, GL50 4SH T: 01242 539538 E: cheltenhamevents@ thejockeyclub.co.uk W: www.cheltenham.co.uk Kent Event Centre Kent Showground, Detling, Maidstone, Kent, ME14 3JF T: 01622 633064 E: alison@kenteventcentre. co.uk W: www.kenteventcentre. co.uk

Grundon Waste Management Ltd Special Events Services, Goulds Grove, Ewelme, Wallingford, Oxon, OX10 6PJ T: 08700 604366 E: specialevents@grundon. com W: www.grundon.com M J Church Event Waste Recycling Star Farm, Marshfield, Nr Chippenham, Wiltshire, SN14 8LH T: 01225 891591 E: events@mjchurch.com W: www.event-wastemanagement.com Smiths (Gloucester) Ltd Ema Ashworth T: 0845 450 5227 E: ema.ashworth@smithsgloucester.co.uk W: www.smiths-gloucester. co.uk

WATER & PLUMBING SERVICES Show Site Services Weybridge Business Centre, Unit 18, 66 York Road, Weybridge, Surrey, KT13 9DY T: 01932 228416 E: info@showsiteservices. co.uk W: www.showsiteservices. co.uk Water Direct B26 Earls Colne Business Park, Earls Colne, Colchester, Essex, CO6 2NS T: 01787 223345 M: 07717 812676 F: 01787 223354 E: laurahenderson@waterdirect.co.uk W: www.water-direct.co.uk Watermills PO BOX 1176, Woking, Surrey, GU22 2BU T: 0845 6031403 E: sales@watermills.net W: www.watermills.net

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