Stand Out Magazine March 2012 issue

March 2012

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achieve event excellence

GAME ON NFL • FurNiturE • thOMAs COOk • 100% DEsiGN • tENDErs • rAbbit GrAND NAtiONAL

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s I type, we’re just six weeks into 2012 – already, I am looking at my summer diary and thinking “Heck”. My friends, who don’t work in events, always suggest that I should “slow down”. No thanks. I like my life – variety is the spice and all that, and there are so many events that I personally consider unmissable.

I can’t wait to watch the Queen travel down the Thames on her Royal rowbarge. Walk the Plank’s Sparks Will Fly and The World Famous’ All Hands look set to be spectacular, and in the summer I’ll also be trying my hand at a number of different event disciplines, as I go behind the scenes in a series of “A day in the life of” features.

Naturally, these events are only the result of some incredibly creative brains and the logistical efforts of event suppliers. This month, ISES UK and Crewsaders released in depth analysis into the supply chain challenges facing industry in 2012. I took part in the research in December, and hope that the findings go some way to informing organisers and suppliers of what’s expected, and more.

The report found that a very busy Q2 and Q3 in 2012 should contribute significantly to a bumper year for the events industry. Turnovers for many organisations will see large increases.

However, shortages of skilled manpower and equipment over the period are likely to lead to inflated prices for skilled manpower and equipment. Tighter margins for organisations that have contractual pricing arrangements are also expected. Whilst substituting lesser skilled manpower and lower specification equipment may relieve inflationary and margin pressures, user experiences may be affected by the use of substitutes.

Also interviewed, Dale Parmenter, managing director, DRP Group, refers to the events industry as a ‘topsy turvy” market and considers the findings a best practice bible that can over the next six months be utilised by events professionals. In this March issue of Stand Out, Eventia board member, Matt Storey suggests that the industry is springing to life but realistic budgets need to be assigned at the outset. Perhaps those in charge of the Olympic opening and closing ceremonies budget should have considered that old chestnut!

Happy reading,

Editor Caroline Clift – caroline@cimltd.co.uk

Studio Manager Paula Smith – paula@cimltd.co.uk

Publisher Neil Fagg – neil@cimltd.co.uk T: 01795 509101

Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk T: 01795 509108

Publication Manager Jo Sapsford – jo@cimltd.co.uk T: 01795 509113 F: 01795 591065 Account Manager Sarah Bourne – sarah@cimltd.co.uk T: 01795 509113 F: 01795 591065

Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk T: 01795 509103 F: 01795 591065 Chief Executive John Denning – jdenning@cimltd.co.uk

No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be typewritten. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The Publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed in editorial material or otherwise do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. Information about products and services featured within the editorial content does not imply an endorsement by Stand Out magazine. © 2012. CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD.

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contents

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12

Game on

American football is to be played at Wembley for the next three years. Stand Out chats to Alistair Kirkwood, chief executive officer, NFL Europe, who talks statistics, tactics and goals

22

sportinG chance

What will the Olympics do for the UK tourism and events market? Stephen Vaughan, managing director, Thomas Cook London 2012, discusses how corporates can still get a piece of the Olympic action

31

make a splash

From the quirky to the practical, Stand Out looks at the numerous furniture options available to organisers

sound advice

The Association of Independent Festivals (AIF) hosted a structural safety conference which looked at outdoor stages and health and safety

58

competition

Win a free meeting room for up to 50 delegates with Magna Science Adventure Centre

reGulars

6 Event industry news 8 Tenders and contract wins 20 Industry is bucking the trend, says Matt Storey, Eventia board member

45 NOEA’s Andy Grove asks, “Can you 37

run rabbit run

The UK Rabbit Grand National bounced into the Burgess Premier Small Animal Show as the event celebrated all creatures great and small

feel the force?”

56 Industry tweets and social media 74 Details of the upcoming April issue revealed

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NEws

Bleak future for Brighton Pride as debts of £184,000 revealed

Ice magic for Alton Towers

Doubts over the future of Brighton Pride have been raised following the revelations that the trust, which runs the event, has mounting debts of over £184,000.

According to reports, Brighton Pride has made significant losses yet has tried to resolve the issue by talking to a number of “creditors”, many of which are suppliers to

Alton Towers is to launch Ice Age The 4D Experience on March 24, and the attraction will be available to book exclusively by corporates, event management companies and agencies for private parties and family fun days. The attraction, located in Cloud Cuckoo Land, is aimed at the family market and will be unveiled alongside two new Ice Age themed bedrooms at the resort’s Splash Landings Hotel.

the event industry. Some reports say that the Pride trustees have taken the decision to cease trading, yet as Stand Out writes the trustees say that they are working with partners to seek “acceptable solutions”.

Fisher Productions confirmed that it is owed money by the trust, and Select Security is also owed a considerable sum.

2012 trade applications extended Businesses wanting to trade or advertise near London 2012 venues have been given an extra month to apply for permission.

Traders that require authorisation must apply by the end of March to operate at 27 special event zones. The deadline for advertisers that require approval to advertise in these

areas has also been extended to March 31, 2012. Advertising that is not expected to be permitted includes advertising by nonsponsors which aim to engage in ambush marketing, such as distributing direct advertising literature and giveaways in an event zone.

Godiva Awakes organiser reveals more details of puppet’s journey A 10-metre high puppet of Godiva will move at 3-5 miles per hour as it travels from Coventry to London on a cyclopedia powered by 25 cyclists. Imagineer Productions, which is delivering Godiva Awakes – part of the London 2012 Cultural Olympiad, has revealed that it is working with route consultants Nortoft to plan Godiva’s journey along the seven-day trip.

The puppet, which will be attached to the cyclopedia, will take 15 minutes to transfer to a walking rig and when attached Godiva, wearing size 22 boots, will tour each town and entertain gathering crowds. In Milton Keynes, Godiva will feature in a school and storytelling event as well as the town’s Proms in the Park celebration before joining local businessmen at a breakfast meeting.

Jockey Club venues target corporates Cheltenham Racecourse has launched an incentive targeting new and existing clients to host meetings and conferences at the racing venue. The promotion is available to organisers booking the venue’s day delegate package for over 30 guests and sees the offer of a 55-minute treatment at the five-star Ellenborough Park Hotel Spa located on the edge of the racecourse.

The Jockey Club, which Cheltenham Racecourse is part of, is targeting the meeting and events sector by launching Jockey Club Venues. An official launch will take place that will see Jockey Club Venues target corporate and agency buyers as well as promoters of festivals and organisers of experiential campaigns.

sprout and Airstar drive F1 launch Benn and Little Sprout launched Lotus’ E20 Formula One set for NOEA car at the Jerez Race Circuit this month, Convention and contracted Airstar European Network

to provide two inflatable structures for the grand unveiling.

A 22-metre and 12-metre inflatable dome housed international and motoring press for the afternoon who chatted to Kimi Raikkonen, the team’s new driver. The domes were then transformed in the evening for a seated dinner for 100 invited guests.

Airstar also provided four Airstar Crystals, a number of low light LED Delices and two branded Towair’s to the main entrance.

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NOEA has confirmed Festival Republic’s managing director Melvin Benn and Clive Little, director of events and programming, Olympic Park Legacy Company, as keynote speakers at the NOEA Convention.

The event will take place at Holiday Inn, Birmingham Airport, from March 21-22, and will precede the annual NOEA Awards, which honour organisers and suppliers within the industry.

Plans for a London cycling festival – the first large-scale event to use the Olympic park when it reopens next summer – have been revealed. The Mayor of London has announced details of the two-day event that will take place at the Queen Elizabeth Olympic Park, which will open in phases in 2013. The first day of the festival will involve a family fun ride for up to 70,000 cyclists on an eight-mile loop of closed roads around London. The following day up to 35,000 amateur, club and elite cyclists will tackle a 100-mile course that will begin in the Queen Elizabeth Olympic Park and be based on much of the route of the 2012 Games cycle road race. The Olympic Park Legacy Company will organise a weekend, possibly August 10-11, 2013, of wheel-based activities and it’s hoped the event will attract over 200,000 visitors.

Eastnor Land Rover Show has been launched and will take place on August 25 and 26 from 9am until 4.30pm and be headed by organiser Mark Woodward.

A new literature festival is to be organised by the National Trust.

Dinefwr Park and Castle, Wales, will host the bilingual event from June 29 to July 1.

Mainsail has appointed Simon Ledger as entertainment manager of the Weymouth Bayside Festival.

The Coca Cola Company has appointed RT Marketing to create and manage a number of hospitality requirements at London 2012.

Team Tactics has launched a team building package that gets team to create animated clips with their own plasticine characters.

Ecover has appointed Closer to handle a major live marketing drive in 2012.

Three found guilty, and fined, of Indiana state Fair stage collapse The Indiana Department of Labor has found three organisations guilty of the stage collapse at the Indiana State Fair accident on August 11, 2011. The staging company, the state commission and the union that runs the fair have all been accused and fined.

The Indiana Occupational Safety and Health Administration (IOSHA) said that a safety order was issued to the state commission citing a “serious violation” for failing to conduct a life safety evaluation and appropriate safety measures. The commission was fined $6,300.

A safety order was also issued to Local 30 of the International Alliance of Theatrical Stage Employees for three “serious violations” and one “non-serious violation”.

Penalties of $3,500 were assessed for each serious violation, and a penalty of $1,000 was issued for failing to maintain health and safety records for four years. A total fine of $11,500 must be paid. And finally, MidAmerica Sound Corporation, the staging company, was also handed a safety order for three “knowing violations”. Mid-America Sound Corporation was fined $63,000.

Clarion’s Home branded a success Ian Rudge, business development director, Clarion Events, has hailed its inaugural Home show a success, after 60 per cent of exhibitors rebooked for 2013. Rudge, who manages Clarion’s retail division, believes that the event will grow steadily in year two and is confident of adding another 40 exhibitors to next year’s event.

Home, which took place in January, colocated Clarion’s Top Drawer and created

an “environment specifically for home products”, allowing other areas within Top Drawer to breathe, explained Rudge.

“The creation of Home was the sensible thing to do,” Rudge told Stand Out. “My target is to produce a better show each year – not bigger but better. Our floorplan is starting to fill but we’re not going to mess with a good formula. We’re just going to add and grow steadily.”

Horse World Live has been launched

by Equidae and will take over ExCeL from November 16-18.

Vogue has entered the festival market and is to host a fashion event from April 20-21 at the Royal Geographical Society.

De Vere Venues brand new Colmore Gate is to open on April 2, offering organisers up to 18 meeting rooms.

Eventia has launched the 2012 UK Events Market Trends Survey (UKEMTS). Event professionals have until March 30 to take part.

The Centre for Events Professional Development has launched a Working in an Event Control course.

Suzuki is to sponsor The Powerboat and RIB Show.

The Arena Group has secured £16.5 million of outside investment from Sports Investment Partners (SIP) MML Capital. SIP’s Matthew Wheeler will also take over as chairman.

Sovereign Exhibitions has appointed Nick Iredale as managing director.

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News

London cycling festival first legacy event for Olympic Park

Tenders and conTracT wins

A tender thing

New business opportunities are in abundance. Take a look at the current event tenders available and latest contract wins The London Borough of Newham has published a large tender for security guarding/events security and stewarding services. The three-year contract has the option to extend for a further year, and is worth between £7 million and £16 million. Newham is also purchasing on behalf of Redbridge, Havering, Waltham Forest, Barking and Dagenham and Tower Hamlets councils – all require some or all of the following: car park security, stewarding and events security for public event and CCTV monitoring. The deadline for tenders is 12pm on March 6.

contracted to supply two outdoor stages, additional rigging, an LED screen structure, PA towers, sound production, full technical support and sound level readings. Visitors to the site can expect live entertainment, bars, retailers, a Jurassic Coast exhibition, an extreme skate park and sporting action via a big screen. The Bayside Festival will run throughout the period of the Olympic Games and will provide visitors to the area with a complimentary place to visit. Between 10,000 and 15,000 people are expected to visit the site each day.

The MOD’s Defence Equipment and Support (DE&S) department requires a venue and facilities for a cross country skiing, biathlon and Alpine Ski Championship for up to 410 athletes and 30 officials.

The venue for the skiing competition, which is for UK-based Army personnel, must be located on mainland Europe and no further than two hours from an international airport. The deadline for receipt of tenders or requests to participate is 10am on March 13.

Forestry Commission England is looking for commercial marketing partnerships and sponsorship for a range of events. It is looking to promote the commission and raise the awareness of its sites to customers through a number of initiatives. It has recently worked with companies to promote the forest via websites and mobile phone applications and is therefore interested to hear of similar opportunities. Email marketing@forestry.gsi. gov.uk if you have a sponsorship idea.

Mainsail has appointed SXS Events to handle all technical production at Weymouth’s Bayside Festival, which will be situated along the town’s beachfront from July 27 until August 12. SXS has been

Vespasian Security has been awarded the contract to supply crowd management and event security services to Widcombe Rising 2012, a community event held in Bath.

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sXs events will handle all technical production at the new Bayside Festival, weymouth

Melville has won a contract to design, construct and dismantle Scottish Development International’s Scottish Pavilion at ESE 2012 held in Brussels from April 24-26. The pavilion comprises 660 square metres of space with a seafood bar, enclosed working kitchen and hospitality lounge. Between 17 and 20 company stands will also feature.

Mirfield Airshow has issued a tender for inflatables. It seeks a maximum of two inflatables that will fill a 20m x 15m space. Email stalls-and-attractions@ mirfieldshow.com by March 16. The show is also looking for main ring attractions and to hear from showground and fairground ride operators. Again, email stalls-andattractions@mirfieldshow.com North Ayrshire Council is proposing to install a large public screen as part of a £2.75 million regeneration programme in the Bridgegate area of Irvine.

The screen could be used for commercial and community purposes as well as interactive events and festivals. The council therefore seeks a screen at least 6m x 4m in size. Interest is being sought from parties for the supply, installation and operation of the proposed screen and those interested should call Alistair Munn on 0845 603 0590.

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NFL

Game on

American football is to be played at Wembley for the next three years. Stand Out chats to Alistair Kirkwood, chief executive officer, NFL Europe, who talks statistics, tactics and goals

S

uper Bowl fever swept the UK at the beginning of February, as the New York Giants and New England Patriots took their fight onto the field in Indianapolis. Madonna’s performance during the Super Bowl’s half-time show saw an average of 8,000 tweets per second for five minutes and TV viewing figures also reached all time highs. A staggering 111.3 million in the US and 4.4 million in the UK tuned in to watch the two teams play and the New York Giants triumphantly win.

There’s no questioning the sport’s popularity in America. Yet, now it seems that NFL is hoping to emulate just a smidgen of its success in the UK. NFL’s aim is to grow the sport’s international fan base, and as a result it announced in January that the St. Louis Rams would be the first NFL team to play regular season games in the UK for the next three years. Wembley Stadium will host the team in 2012, 2013 and 2014 and will play the New England Patriots on October 28.

Alistair Kirkwood, chief executive officer, NFL Europe, is working with Mark Killingley, marketing and events, NFL Europe, and Matthew Joyce, events and operations, NFL Europe, on plans for the game, experiential activity and logistics.

It’s Kirkwood’s aim in the next five years to triple the sports fan base in the UK to six million and to do that he recognises that it’s “more about awareness”. He has confirmed that once again it will be working with Ignite to create a number of fan rallies, events and experiential activities to celebrate the teams arrival in London.

“We’ve played five games in the last five years,” explains Kirkwood. “Over those years, we’ve looked at the logistics and whether the teams and fans would visit. The confirmation that St. Louis Rams will play for the next three years is now the next step.

“We know that NFL is popular in the States, in many ways more than football, with an average attendance of 67,000 people per game. As a result, it hasn’t transferred as an international sport. You

NFL roars into Trafalgar Square with Ignite

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INSIDER KNOWLEDGE: Each NFL team has 53 players and 10 coaches The NFL season runs from September until December with the play-offs in January NFL teams play only eight home games More than 20 per cent of NFL team players weigh over 20 stone

grow internationally because you need to but because it’s so popular it hasn’t needed to.

“Our ultimate goal is to grow the sport’s fan base and to have a UK or London team that will eventually play an American team.

And if we succeed in the UK then it’s the gateway to Europe. If NFL was to spread itself too thin and try to grow everywhere then you’re just this circus who comes into town and leaves.”

Kirkwood says that the average fan is aged between 26 and 27. Younger audiences are more open to new sports and so families and students are high on NFL’s marketing hit list.

“Thankfully we have always done well when it comes to selling tickets, so for us it’s more about awareness. Club tickets went on sale in January priced £149 and they have sold out. General admission tickets are priced between £35 and £100.”

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Data from previous NFL UK games suggests that the Wembley crowd will travel – five per cent of the crowd have travelled from America, six per cent are European and 89 per cent are from the UK with only 15 per cent from London and the South East. As a result, Kirkwood is not targeting geographic areas, but instead he’s looking at a nationwide campaign.

He continues: “If you’re a fan, you’re a fan – regardless of geography. Last year, we had a bus load of people travel from as far as the Shetland Islands.”

The majority of NFL’s promotional activity will kick off in September.

On Super Bowl night, the BBC had a St. Louis Rams player commentating – just one of the many marketing and media activities that will grow. During the summer, it intends to bring American football star players to the UK to engage in community work and schools events in the Midlands, London and the South East in a bid to attract a new audience. Kirkwood confirms that Pepsi, Visa, Budweiser and Marriott are already on board with regards to sponsorship. The London game is the only match in the NFL calendar to allow advertising and so it’s proving attractive to sponsors and marketers.

Over the coming days and weeks, Kirkwood will be making a series of presentations to sponsors that wish to support NFL at varying levels and so there are opportunities for brands, agencies and UK event companies to get involved.

Alistair Kirkwood

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AIF structurAl sAFety conFerence

Sound advice

Joel Foley/Getty Images

The Association of Independent Festivals (AIF) hosted a structural safety conference which looked at outdoor stages and health and safety

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rom April 6, the Health and Safety Executive (HSE) plans to charge companies £124 an hour for any advice it gives following the discovery of a material breach during an inspection – the clock will start ticking the moment correspondence or an improvement notice is sent by letter or email. The plans, outlined last year, will exclude local authorities from the charges and it’s understood that self-employed sub-contractors will also be exempt. For now.

The Health and Safety (Fees) Regulation 2012 has been criticised, as it’s not known what impact this could have on small to medium sized business given the tough economy, but this is just one in a long line of changes to be expected over the next five years, as the HSE looks primarily at how safely contractors are building event and festival stages rather than at how safe the stages actually are.

A panel session at the Association of Independent Festivals (AIF) structural and crowd safety conference raised the above point – it seems the HSE will be satisfied that temporary structures are put up safely.

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Roger Barrett, director, Star Events Group, warned the gathered audience of festival organisers and promoters that inspections should be expected, as the HSE finally gets to grips with the temporary demountable structure guide.

“The HSE sent out inspectors during the summer and were happy to be looking at PPE and working at height. They had no idea the temporary structure guide existed, let alone had a copy.

could this “accident” have been avoided?

Bryan, festival director, Bearded Theory. The structural safety session formed a day-long programme of safety-focused workshops that addressed stage collapses, crowd and structural safety with much debate and opinions being voiced.

Bryan alluded to an incident at his event in 2009 – the main stage at Bearded Theory collapsed as a result of strong winds and three people were injured. The accident cost the festival £48,000. Now, Bryan, an

The weather is doing what it should do – therefore, tents are coming down because they have been put up badly “There’s almost zero competence in enforcement in the UK with the HSE leading the pack,” Barrett told a packed room at the Royal Festival Hall.

The panel, chaired by Andy Lenthall, general manager, Production Services Association, also featured Simon James, director, The Event Safety Shop, and Richard

accountant by trade, has raised the bar and spends an extra £25,000 each year employing structural engineering advice to ensure structural safety.

The AIF sessions highlighted the tragic events of last summer when four stages collapsed in America and Belgium – a number of images and video footage were

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AIF structurAl sAFety conFerence

shown to the audience with the intention of reinforcing the importance of health and safety. Rudi Enos, senior designer, Special Structures Lab, argued that the events industry has been complacent. However, now it must change its attitude as “we live in a changed world”. But change requires the willpower of an entire industry,” he said.

“There have been calls within industry for better weather forecasting but that’s not the answer. A 45-minute warning that bad weather is approaching is enough time to evacuate a site but organisers need to take that response before an event happens and not after.

“In the past we have allowed commerciality to drive decisions. We certainly don’t need more regulations in industry. Organisers need to provide budgets and give us the time to install a structure properly and if they haven’t then an installer shouldn’t be held responsible.”

James suggested that the HSE will look at event structure builds more closely and predicted that the next five years will see industry brought more in line within Construction and Design Management’s (CDM) Approved Code of Practice (ACoP).

Although competency standards are already enshrined within HSE laws, the standards are more rigorous and quantified within CDM regs so, in the future, organisers (the client which sets the budget) can expect to be held accountable for any accidents particularly if they have not allowed sufficient time and resource during build.

“The weather is doing what it should do – therefore, tents are coming down because they have been put up badly,” commented Barrett before he explained that while the HSE is looking at the erection of temporary structures under CDM regulations it is struggling to enforce them as it struggles to find synergy between festival and construction sites.

As most incidents occur on-site during load in and load out because a structure is strong only when fully built, industry must question the temporary nature of its work and how organisational structure and safe working practices can be consistent with freelance staff and local crew. It appears that there is disparity – venues across the UK, Europe and America all look at the construction of temporary structures and health and safety regulation differently and

Enos suggested that the festival industry should get together to show that it has the same level of understanding.

“An accident is always someone’s fault – there should be none of this ‘there’s nothing we could’ve done’,” concluded Enos. “There’s always something someone could’ve done. There should be an emphasis on the consequence of failure and not on the consequence of cost” As one delegate pointed out – you should not fear an engineer if you are doing your job properly. That said, it’s the responsibility of event organisers and contractors to make sure a stage is safe because there’s enough caveats within a structural engineers report to say: “It’s OK. But...”.

the AIF panel sessions raised much debate

Tony Campbell

the Indiana state Fair stage collapse killed seven people. Mid-America sound corp has recently been found guilty of failing to develop a risk assessment plan and fined $63,000. local 30 and the state Fair commission were also fined.

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Big screens

Two 12 square metre Piccadilly AV screens relay the performances at Jazz à Juan, Antibes

Vision for the future Stand Out gets the lowdown on the bigger picture, and discovers the big screen options for event organisers this summer and opportunities for sponsorship

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his summer brings with it a bumper year of events – even without the Olympics, Euro 2012 and Diamond Jubilee events are sure to keep local authority event teams busy, as it’s these events that see communal zones in towns and city centres creating a sense of community and togetherness.

The UK will see a total of 22 live sites in July from Belfast to Edinburgh and from Liverpool to Swindon – the screens are being erected and run in partnership with LOCOG, the BBC and various partners including BT, Lloyds TSB and Cisco. In London, three sites will operate – Victoria Park, Trafalgar Square and Hyde Park where six giant screens including the UK’s largest at 144 square metres will be in residence showing a minimum of 16 hours of content a day.

Oliver Brindley, marketing manager, ADI TV, says that large screens allow for shared experiences, and aside from the community benefits of making people happy, they provide financial benefits for local businesses, notably the service trade.

“We’ve had huge interest for what we’d call ‘medium term’ screen rentals – between

a couple of weeks and a couple of months.

Obviously at ADI we’re known predominantly for our mobile screens – aside from the fact that most of them are already booked out, keeping a mobile screen in a single location for a number of weeks isn’t really making the most of their strong points, so we’ve put together some modular screen packages specifically with this summer in mind. Like our mobile screens, these are a fully selfcontained solution, complete with control room, structure and scrim banners all round, which can be branded if required.”

Brindley states that the Olympics is not a huge focus for the company, as it is already busy with double digit growth over the past two years and does not wish to jeopardise long-term business and sales for the sake of short-term gain.

“Enquiries are coming from all types of people and organisers – everything from personal enquiries for small screens for garden parties to experiential brands and agencies. Councils and local authorities obviously feature prominently, but also we have received a number of enquiries from established events that require screens or additional screens to meet the perceived

The demand for LeD and inflatable screens will be at an all-time high this summer

demand to watch the events, rather than risk losing customers.

“In terms of sponsorship, the Olympics can be difficult… the main partner brands pay such a huge premium for the privilege that there are incredibly strict guidelines on other brands using the Olympics to promote themselves and the same goes for the European Championships. Likewise, the BBC and ITV allow public broadcasting of their content, but don’t particularly take kindly to it being interspersed with additional ad breaks from other brands. This makes

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17

Big screens

sponsorship of screens and events quite difficult – there is probably scope for some sponsorship of the screen structure, and our summer screen solutions come with this as an option, but we would always put the emphasis on our customers to check thoroughly that what they wish to do is permitted. A local authority promoting some of their upcoming programme of events is probably okay; creating a fan zone sponsored by a brand certainly isn’t.”

Keep focused

Sponsorship is a great revenue model and allows for a win-win situation for screen providers, event organisers and advertisers, says TK Dewjee, creative projects, YSLV. “The screen companies can provide the screens at competitive yet reasonable prices, event organisers get the added bonus of having a big screen at their event for a highly reduced or zero rate and advertisers get a spot that all eyes will be fixed on for a guaranteed duration,” he continues, adding that demand for screens will outstrip supply.

“This will inevitably mean that the hire prices over this busy period will increase making the need for sponsorship of screens all the more important. Anticipating this we have begun working with a creative marketing company to help customers fund screens for their events. This not only allows us to provide more screens at price that is not damaging to the market but allows us to supply a better screen product too.

“As a result we are looking forward to receive more of our new V-Lite R7 highresolution LED screen in time for many of our jobs over the Olympic period. It is the UK’s highest resolution outdoor LED screen and delivers a picture that is truly breathtaking – perfect new technology for 2012. Our office in East London will be at the heart of our Olympic and Golden Jubilee screen operations, from where we are looking forward to a very busy summer!”

Adds Sian Smith, business development and communications manager, Piccadilly AV: “We are suddenly getting a greater in

Drive in movie events are becoming more and more popular

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Hire prices for large screens are set to increase in the coming months

flux of interest in screens and their value as sponsorship items. In quotations, we have discussed the option of sponsorship wrapping and content for the screens.

“However, we have found that some clients have found it a struggle to gain the extra sponsorship to allow them to expand their event to include a large screen whilst keeping the sponsorship that already supports a majority of their basic activities.

One client had a successful sponsorship association with a supermarket chain but even though the relationship was long running, stable and beneficial for the sponsor, this next step seemed to be harder to achieve. Budgets have obviously affected higher up the scale. The good news for event organisers to help get sponsors on board is that the cost of big screen technology has significantly reduced making it more accessible.

“There is a fantastic opportunity to gain people’s attention around a screen moving away from basic 10 second sponsor flash advert. With many events and experiential campaigns visitors and customers can be bombarded with sponsorship. Large screens attract a main focal point and could create a more targeted and direct media space.”

Large screens provide financial benefits for organisers

Project yourself

Karen Pitman, director, Future Projections, says that sponsors should look at its Cineanywhere package – which allows organisers to create cinema attractions, screen events and fundraising opportunities in campsites, schools and festivals.

Pitman comments: “Cineanywhere is the hire arm of the main company, which as cinema engineers means we can custom build our Cinema in a Box range for hire or for sale. Demand for both has been really strong since the start of the year with clients wanting to hire and start their own businesses – our entry kit including a screen comes in at about £4,000 which is an attractive option for those wanting to test the market.

“Our most popular screens are the 10m x 6m and 8m x 6m. We did a roadshow for Heart Radio and Ford, putting on free screenings as a promotional event in some fabulous locations such as Alnwick Castle.

A useful tool for sponsors is that anything you can put on your laptop can be projected on the screen.”

Likewise, Michael Hayes, director, Urban Entertainment, says that it is in talks with councils and festivals to hire its services as a way of them generating revenue for their events. The company provides inflatable projection screens for outdoor events and drive in cinema screenings.

“The demand for big screens this sporting summer is going to hit an all time high, and I imagine many of the well known LED big screen companies are at capacity with regards to supply, but we are just making our way in this industry so have plenty of dates available and many size screens to offer.”

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Matt Storey, Eventia board member and head of business development, Gallowglass, argues that the UK events industry is bucking the economic trend

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Matt storey

H

aving witnessed two years of threatened doubledips, false dawns and “stagnant growth”, we also have been challenged by the prospect of a euro zone meltdown and the federal government’s mishandling of America’s debt strategy – sending waves of concern through the global markets. And yet some very real signs of optimism are evident in the UK events sector.

While corporate finance directors are keeping a tight grip on cash, they’re under pressure from elsewhere within their organisations to allocate spend that will capitalise on the surge of optimism about to engulf the country.

In recent months, industry has been involved in an unprecedented range of discussions – not all of which have been directly related to the 2012 Games – but which certainly reflect a market sector that is springing to life.

After a depressing phase in which the purchasing mantra was “just get it done as cheaply as possible”, clients are again focusing on achieving the best possible outcomes through quality of delivery. For this to happen, realistic budgets need to be allocated to events at the outset, and the planning process must be able to identify solutions that produce efficiencies to make the best use of those budgets.

London 2012’s sustainable development principles have been influencing the way in which events supporting the Games have been planned. It’s likely that these principles will leave a legacy of their own. As the industry develops expertise in this area, we will be able to create measurable savings rather than simply delivering the lowest purchase price.

While London and the Home Counties have obviously provided the main focus of interest for event organisers, those failing to find availability in the South East are casting their nets further afield. So there will be a healthy injection of business in locations that otherwise might not have seen much uptake.

So barring flood, famine and terrorist attacks, and even while the world economies continue their erratic dance, ours is one industry that can look forward to peak performance over the coming months.

Do you believe that the UK events industry has a reason to be cheerful? How much of an impact will world events have on 2012? Have your say at www.standoutmagazine.co.uk

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Sporting chance

What will the Olympics do for the UK tourism and events market? Stephen Vaughan, managing director, Thomas Cook London 2012, discusses how corporates can still get a piece of the Olympic action

W

hen it was announced that London had won the Olympics, Stephen Vaughan was managing director of Club 18-30. As a sports fan, he was excited at the prospect of seeing the “greatest show on earth”. Like everyone else he was engaged by the messages coming from the Government and LOCOG, and in terms of business he was excited by the opportunities that would be presented to consumers.

Jump forward seven years and Vaughan now heads up Thomas Cook London 2012, a division within the holiday provider, created specifically to handle all London 2012 requirements, as the travel giant is the official provider of short breaks to the Games.

Vaughan states that it won the bid on three merits – it already has a sporting pedigree, providing accommodation and travel packages to sports fans and football clubs, Thomas Cook has retail outlets across the UK, making it accessible, and it entered into a joint venture with iLUKA, which has vast experience of managing and delivering Olympic programmes.

Since 2007, there has been a global recession and the threat of a double-dip economic battle in the UK, yet Vaughan remains undeterred and positive about the event. But what opportunities do London 2012 present to the corporate market?

“With regards to sales, the leisure side of the business [Games Break packages] is ahead of where we want to be,” Vaughan comments. “Historically, the corporate market has known what it’s wanted, booked early and got on with choosing the food and drink options.

“But the macro environment that we find ourselves in has had more of an effect. We have seen that people are protracted in their approach. Conversations have gone back and forth between ourselves, the agency

22

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and the client and then back again. Am I surprised? No. “In the current environment, the perception of spending on items that are not deemed necessary is a difficult one to portray, and we understand that. And so we’ve had to be flexible.”

Thomas Cook London 2012’s initial proposition for the corporate market featured a top ticket and hotel package in four and five-star accommodation in central locations with accredited transport and food and drink, over three to four nights. In February, the provider created a series of one night and one event and one night and two events packages – it has listened to the demands of the market, says Vaughan, splitting some of its original package products to create corporate stays that are shorter in duration. Hence, it has created greater availability.

stephen Vaughan

don’t just book it

Vaughan tells Stand Out that the business has many quotes out across the globe – more than 50 per cent of enquiries are coming from outside of the UK with enquiries from Scandinavia regarding volleyball, China is interested in table tennis and swimming and the British and Germans have shown an interest in the equestrian events. And it seems that everyone wants to see Usain Bolt “in any shape or form”.

He continues: “We have availability in all sorts of disciplines, not in all of our hotel options as some blocks of rooms have sold out, but there are corporate packages available for less than £1,000. Yes, there are packages that cost £6,995 and in isolation these prices look high but we [Thomas Cook] are not going to make millions or retire off the back of the Olympics.

save the date

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Thomas Cook has seen much demand for events within the olympic stadium

“People get a top price ticket – category AA, A or B – three nights in a five-star hotel, staff, travel, food and drink – they are not getting one day in a high end hospitality facility or a 90-minute game of football and a meal. The corporate packages offer good value and three and four day breaks.”

Yes, there are packages that cost £6,995 and in isolation these prices look high but we are not going to make millions or retire off the back of the Olympics Vaughan states the average spend differs massively with some brands seeking 20 to 30 rooms in five-star accommodation for the duration of the event compared to others where, on average, small to medium-sized business have been booking groups of 10 to 20, spending £2,000 per person, for a two to three night stay.

Some corporate organisations have booked executive corporate packages for board members and between 100 and 1,000 Games Break packages for their staff, which they plan to run activation programmes alongside. In all, Thomas Cook London 2012 was allocated 315,000 Olympic and Paralympic opportunities to sell – for corporates, there remains availability and in March, April and May demand is expected to increase, adds Vaughan.

“I appreciate that some of the packages are not to everyone’s wallet but there is flexibility in the market if needed, there is availability of tickets for niche and top events and there are options for all manor of length of stays.”

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a supplier’s View

Money matters Would you like to minimise the impact of the currency market on your business? Richard Driver, currency analyst, Caxton FX, explains how

w

e live in a world where business is done at an electrifying pace with transactions being made between companies based in different countries around the world.

This undoubtedly involves making payments in currencies other than sterling and one of the most important foreign currencies concerning British businesses is the euro, considering that the eurozone is the UK’s biggest trading partner.

The euro has been a relatively strong currency for the past few years but has recently seen its strength decline fairly rapidly as a result of the ongoing eurozone debt crisis. It looks as if Greece will be able to avoid a default in March but will surely return to the headlines later in the year. The bond markets suggest that Portugal is next in the market’s sights and beyond that possibly Spain and Italy.

So how can you reduce your exposure to foreign exchange and the cost of those transactions?

First of all, if the euro continues to decline, then this is good news for businesses importing goods or services from the eurozone as goods will be cheaper.

However, if you’re exporting to the eurozone, you may well see a decline in orders from your euro-based customers.

Looking across the pond, the world’s largest economy is beginning to show signs of recovery so it might be a good time to explore the American markets.

The next time you’re looking to exchange sterling into euros, shop around for the best rates. Lots of people look for their car insurance via online comparison websites and there’s no reason why you shouldn’t look for the best rates before buying foreign currency for business activities.

Banks are not always the best places to purchase your euros, as many of them

It’s predicted that the euro will continue to deteriorate in 2012, with sterling possibly reaching a rate of €1.25 by the summer and €1.30 by the end of the year It’s predicted that the euro will continue to deteriorate in 2012, with sterling possibly reaching a rate of €1.25 by the summer and €1.30 by the end of the year.

The euro has made a strong start to the year but it’s not expected to last, not least because the eurozone is heading back into recession and the European Central Bank will be cutting interest rates once again next month, so be warned.

will charge you for every foreign exchange transaction you make. Research and analysis shows that on average they charge a fee of around £21. If you make half-adozen transactions a month to companies in the eurozone, then that means you are spending around £1,200 per year on foreign transaction fees – money that could be going towards growing your business rather than growing theirs.

richard Driver

You should go through a specialist foreign exchange broker as they have the expertise to help reduce your exposure to foreign exchange and therefore, save you money.

For example, some foreign exchange brokers waive the fee to complete transactions, while others have online trading platforms, which mean you can conduct your own trades at any time of the day.

Specialist brokers will also work with you to explore hedging options to minimise your exposure to currency fluctuations.

There are “spot trades” where your transactions are settled on the spot, affording you more control of your money flow and you can also look at forward trades, where you are able to lock-in a good rate when you see it but pay for the transaction at a time that suits you.

And in terms of saving on costs while you or your staff are overseas, why not try a prepaid currency card, offering convenience, security and generally better exchange rates.

Prepaid currency cards are a great alternative to carrying around lots of cash and can be used to pay for bills anywhere you see the Visa or MasterCard sign.

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100% Design

Raising the design stakes Media 10’s acquisition of 100% Design from Reed surprised industry figures – here, Daren Newton, design portfolio director, Media 10, discusses the group’s plans for the event

R

eed Exhibitions launched 100% Design 15 years ago – it was admired for being the country’s first contemporary interior design exhibition.

Yet, in more recent years, visitor figures have taken a tumble, and exhibitors have voted with their feet and order books.

Step forward Media 10 – it sent ripples through the exhibitions industry with the shock acquisition of 100% Design in January, adding to its portfolio of design and architecture shows, namely the revived Ideal Home Show, Grand Designs Live and Clerkenwell Design Week.

The 2011 event, held at Earls Court, attracted over 18,000 visitors, and already Daren Newton, design portfolio director, Media 10, has said that he plans to more than double that figure to 40,000. It’s an ambitious target in year one but he is very confident of achieving great things.

The new-look event will be split into four distinct areas, encompassing 100%

Interiors, 100% Office, 100% Kitchens and Bathrooms and 100% Eco Design and Build – all will be entered by a Media 10 “trademark” tunnel, delivering the visitor to the heart of the four zones. These four zones will sit under the 100% Design umbrella,

Media 10 has new plans for 100% Design including a Michelin-starred restaurant

The four zones will provide exhibitors in each sector with their own level playing field, adds Newton.

We are keeping the 100% Design name and logo – it’s not the name that’s broken, the show is effectively creating five campaigns and opportunities to publicise.

Each area will be marketed through its relevant channels with the zones allowing for increased media partnerships. Newton’s four-pronged attack will help the group fulfil its aim of at least 10,000 visitors in each zone, which will be filled with large and small brands looking for targeted buyers.

“The demise of the show can be attributed to the fact that the right brands haven’t been there. It negatively affected the event. We do need to bring the big and cool brands back.

I’m two weeks in to the job and already I have options out to 20 brands, lapsed exhibitors, and I am just awaiting sign off.

They are brands that once made the show what it was, and if you mix them with the

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27

100% Design

smaller brands then it completes the reason for someone to come.

“The unique design of the event means that a visitor arrives at the centre of the show and is presented with four entrances – there will be a bar in the centre and a Michelinstarred restaurant will also be introduced.

The show needs glamour, we have a large production budget and the visitors we want to attract expect something extra.”

But the networking areas and additional features mean that Media 10 will have less sellable space. What effect will this have on square metre rates?

Continues Newton: “We want to make sure that the visitor experience is perfect and to do that we need to use what once was exhibitor space as feature space and networking areas. As a result, we have less square metres to sell and so the price per square metre has gone up slightly on last year’s rate. The resulting effect however will be less stands and stronger brands.”

Perfect fit

Media 10’s acquisition trail began four months ago. It “put the feelers out”, and made it quite clear that it was looking to either buy an event or create a brand new show within the design field.

“We got a call from Reed after sending out some ‘messages’,” comments Newton. “We made it clear to industry that we wanted to add another design show to our portfolio.

“I’ve been involved with 100% Design since the beginning. At the time I was at ETP and publisher of FX Magazine. I supported the first event and it was under my control.

“In recent years I have wondered whether we should be involved with the event with Icon magazine and last year I decided not to be at the event.

“Now, I want 100% Design to be the epicentre of London Design Week, and so we’ve appointed William Knight, its festival director, as events director and he will run

The new show has vision and focus

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Brands, big and small, will feature in the new look event

100% Design. He has incredible contacts with the main players and he has strengths that normal event managers wouldn’t have.

100% Design needs to be brought back to its former glory, and he believes that 100% Design needs to work as the show is where business is done.”

in the design industry via satellite. He calls it a “global interactive conference” and the audience will have voting keypads and the latest technologies to join in on the debate via social networks.

“This acquisition makes sense and fits with our portfolio perfectly. Yes, our plans

The show needs glamour, we have a large production budget and the visitors we want to attract expect something extra Newton argues that a further reason for the show’s demise was in relation to seminar content, and so it is creating a 200-seater auditorium that will link the best speakers

are radical but we are keeping the 100% Design name and logo – I know you never say never, but it’s not the name that’s broken the show is.”

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From the quirky to the practical, Stand Out looks at the numerous furniture options available to organisers. Discover some of the newest pieces to enter the market that could make your event “stand out” from the rest ice Magic has developed dining tables powered by wireless dmx, LeD units – the spandex LeD tables, which are covered in a stretched cloth allow light to be shone through. the items are proving popular for Olympic-themed events as they can be lit in the colours of the rings.

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A Supplier’S view

Size matters?

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S

o the London Olympics are nearly upon us. This summer, attention will be on the largest sporting event in UK history. An event that, at its heart, has a highly prized ethos of promoting what are, ultimately, minority sports, and providing smaller sporting nations with the chance to shine on the big stage. It raises an interesting paradox.

The level of attention that will be lavished on this prestige event does make you reflect on how relatively small events can often struggle to find providers willing to support their needs with the same level of enthusiasm, drive and momentum.

If the Olympic movement should act as a reminder of one thing, it is not that people will fall over themselves to win “big”, but that it is the spirit in which people take part that matters most. It should be the same rules for everyone. It’s an obvious statement, but sometimes we do need reminding of the obvious. After all, the same level of dedication, preparation and determination required to achieve success is often the same. Isn’t it?

We all know that bigger events are typically more lucrative for suppliers. But all providers must also be alert to the danger of delivering a compromised service to events that generate smaller margins. Cash and resources may be tight for many – meaning a higher number of suppliers may be turning their attention to long-established, larger events. But justifying investment is just as important for event organisers in today’s current climate.

Regardless of size, almost every event is being forced to cut costs.

So with margins being squeezed everywhere, does differentiating your service offer really make sense? Providing organisers with a good, effective service should not be seen as added value, but an integral, essential basic function that everything else is built around.

As suppliers, we really must consider the impact of our decisions.

As any organiser, would we want to feel like our hands are tied and we are forced to accept premium prices backed by second-tier service and a restricted product choice? Irrespective of budget, every organiser wants satisfaction and value. Fail to deliver this and the bottom line is that clients will vote with their feet. If not careful, that could quickly turn into a sprint.

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The UK Rabbit Grand National bounced into the Burgess Premier Small Animal Show as the event celebrated all creatures great and small

t

housands of small animals hopped, leaped and bounded to the 2012 Burgess Premier Small Animal Show to celebrate its 90th year and its unusual sporting attraction, the UK’s only Rabbit Grand National.

The best bouncing bunnies competed in the unique competition, capturing the active imaginations of small animal lovers following the inaugural competition at last year’s event.

Twelve rabbits from across the UK and also from Sweden competed – tackling a 30-metre course that featured 10 jumps each measuring 70 centimetres high.

Harrogate’s Yorkshire Event Centre played host to the competition and show, which took place on January 28 and 29, and attracted over 10,000 visitors.

The Burgess Premier Small Animal Show, formerly the Bradford Championship Show, is the “Crufts” of the small animal world, which attracts more than 3,000 gerbils, guinea pigs, hamsters, mice, rabbits and rats. It is run by Paul Threapleton, chairman, and Michael Fox, show director,

the show provided ample opportunities to interact with the animals

both committee members at the Bradford Small Livestock Society, and is a mecca for breeders (or fanciers) of all creatures great and small, bringing them under one roof once a year since 1921.

Last year’s revitalised show boasted a new name and new attractions. The 2012

“i’m ready for my close up”

event built on its success – an expanded showcase area at the centre of the trade hall, upgraded trade areas and a larger central activity zone, and the event also took on the name of its sponsor Burgess Pet Care, which specialises in pet nutrition and welfare.

Naomi Chatterley, marketing manager, Burgess Pet Care and Small Animal Show sponsor, is a bunny lover too. And her love of the fibrevores only fuels her support of events and face-to-face activity.

“There are so many complicated messages that surround these animals [rabbits] that the best way to engage our audience is through events. The best way to talk to a pet owner or a vet is through direct face-to-face contact. Shows and events are a critical way to reach our target audience certainly where education and welfare training are concerned.”

She continued: “The Rabbit Grand National proved popular last year. The event is now more consumer friendly and getting the public in only increases the number of opportunities we have to talk about animal education and key welfare messages.

“Rabbits are natural hoppers and, because of their agility, it’s natural and healthy for them to hop. While we wouldn’t

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37

UK Rabbit GRand national

Run rabbit run

UK Rabbit GRand national

naomi Chatterley

on course for a win

encourage just anyone to do this with their own pet rabbit, it [Rabbit Grand National] does demonstrate to people who might be thinking of getting a pet rabbit, just how much exercise and space they do need.”

over 10 years. It’s one of a number of events it has taken part in – it has previously exhibited at Crufts and Discover Dogs. In May, Chatterley and her team will attend the London Pet Show and it also runs Rabbit

Shows and events are a critical way to reach our target audience certainly where education and welfare training are concerned The Rabbit Grand National consisted of six heats over the course of the weekend with Swedish rabbit Cherie hopping to victory, retaining her title with the fastest lap for the competition in 11 seconds.

Hopping mad

Awareness Week cementing its dedication to education through consumer and trade marketing activity.

Over the years, the Small Animal Show has increased in popularity – in 2011, an extra 2,000 people walked through the

centre’s doors and a further 2,000 attended in January. Threapleton attributes this rise to increased marketing, and the repositioning of the event from a show for breeders to a family day out. TV coverage on the BBC and ITV, features in The Daily Mail and The Times and local coverage in the Yorkshire Evening Post have all led to greater awareness.

The event is run as a not-for-profit business, which is reflected in its ticket prices – just £7 for adults and £3 for children with a family ticket priced at £18. Face painting, trade stalls, food and pet products, display areas and the introductions of a young stock section have drawn local crowds to the show, which is held in high regard in the small animal kingdom.

As for next year, animal judges have already been appointed, activities are being planned for everyone from nine to 90, and there’s scope for the show to get bigger with the possibility of introducing exotic species element to the event. For now, Threapleton knows that there remains a three-year agreement to fulfill with the Yorkshire Event Centre, and so the event has time to make giant leaps forward.

The Small Animal Show is a festival for pets – last year’s rebrand gave Burgess Pet Care greater recognition for its show activity, as it had been involved with the event for

Paul threapleton

38

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CONfEx aNd IOEx PrEvIEW

Step outside UBM’s first step into the outdoor events market will be put under the spotlight in March when the International Outdoor Event Expo (IOEX) opens alongside International Confex. Both shows will run from March 6-8 at London’s ExCeL and are set to host visitors from all events disciplines

T

he International Outdoor Event Expo (IOEX) launches this March to bring something different and exciting to the outdoor event sector.

Industry leading seminars, well thought out networking and some interested exhibitor names makes it a must visit for the live production industry.

The show will cover all areas of event production from festivals through to sports and experiential, tailored for those at the sharp edge of event organising, and it will offer a major international showcase for the UK outdoor event production industry.

According to Mark Gordon, sales director, IOEX, the lines are blurring between brands, experiential, music and sport and so the event has been designed with this in mind.

OPENING TIMES: Tuesday, March 6 – 10am – 6pm Wednesday, March 7 – 10am – 6pm Thursday, March 8 – 10am – 5pm

He says: “Visitors to this and sister show International Confex will be able to source from international suppliers, network with people from all sectors of the events industry and learn from the extensive educational seminar programme.

“We have a variety of exhibitors launching new products on the show floor as well as those that have build outstanding feature areas for the seminars and interactive activities to take place in.”

Losberger is launching Cyclone, a new structure for the event rental market in the form of a 5m x 5m unit, Total Displays is showcasing its X-Gloo Event Tent, Ten by Fifteen is creating a two-tiered structure which will host networking on the ground floor, and Element Domes is constructing a futuristic structure to create the setting for Innovation Incubator – an area designed to give event organisers the chance to see quick fire pitches from the most exciting innovations to hit the event market in 2012.

Exhibitors also include EventServ (stand 622), ATD Electrical (stand 830) and Stand Out magazine (stand 330) where the team

a whole host of creative ideas will be on show

Mark Gordon

will hand out a bottle of Champagne to the industry’s most powerful! Come to the Stand Out country fete and establish who packs the most powerful punch on our special simulator. You’ll also find real grass, candy floss and snow cones.

On March 7, visitors are being invited to attend a speed networking session – event agencies and landowners are being given the chance to meet, highlighting many hidden event spaces and estates. And features such as this sit alongside a vast educational stream.

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41

Confex and Ioex prevIew

Continues Gordon: “IOEX has unveiled a heavyweight seminar programme for its inaugural year, setting out a plan to cover the worlds of sports on March 6, music on March 7 and experiential production on March 8.”

Visitors to the show can learn about building projection, cashless payments and ticketing, and event sponsorship. On March 8, The F Factor, What do families look for at events? Invites organisers to learn from Mumsnet’s Carrie Longton about how to engage all ages at your event, with the team from Continental Drifts showcasing how they have done just that at Lollibop.

On March 7, Stand Out is hosting a seminar at 11.15am – Eco drive will provide practical tips on how to give your event a sustainable and eco-friendly edge. Share your experience and learn from your peers about recycling and sustainability targets.

Join Caroline Clift, editor, Stand Out magazine, as she hosts a panel comprising Chris Johnson, director, Shambala Festival/ Kambe Events, Sam Wilson, director, EcoEvents, and Dirk Mischendahl, managing director, Logistik.

On March 8, Field of experience also chaired by Stand Out, will look at examples of experiential activity at outdoor events and festivals. Learn about the good, the bad and the ugly of experiential activation and discover the secrets of what makes campaigns effective with Ian Irving, founder, The Tailor of Shoreditch and Ben Reed, business development director, Closer.

Bigger and better

Indeed, International Outdoor Event Expo is co-located with International Confex, which also incorporates RSVP for the first time too.

James Samuel, event manager,

Ian Irving

42

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International Confex aims to inspire visitors with a range of exhibitors

International Confex, describes this year’s event as “exciting” with a variety of features and exhibitors on offer.

He says: “We have a range of new and returning exhibitors joining our ‘Something Special’ area which has eclipsed the 2011 size. Clipper Events, Crafty Arty Parties, Zest Caterers, Simply Fine Foods and L’atelier des Chefs are great examples, with the latter operating a live kitchen on the show floor.

“With the addition of some great names such as Hawthorn showcasing the latest technologies from its portfolio following a £3 million investment, Freesource UK which has the largest database of freelance events professionals, and International Confex veteran Equity Communications, that will offer visitors a free diagnostic on their next planned event, the logistics section is also set to be bigger than in 2011.

“Our location area which showcases the very best destinations, venues and hotels within the UK and

dirk Mischendahl

internationally, will once again be the biggest sector of the show. Every city and region from around the British Isles is represented and we would urge visitors to meet with these destinations and venues to understand how their products and services can help provide a great experience to any delegate from any type of meeting or event.”

Samuels continues: “We are also delighted to have incorporated RSVP into our 2012 show and felt the time was right for the entire industry to unite under one roof and lay on an inspirational showcase as part of the Britain for Events campaign. RSVP is a show that has a lot of loyal visitors and exhibitors, and we are pleased to welcome them into International Confex. Previous visitors to RSVP will now be able to access a wider audience of event suppliers than before and exhibitors will have a greatly increased visitor audience. It is set to be a very busy three days for everyone!”

As well as an extensive exhibitor list more than 45 free seminars are set to feature including keynote sessions from Terry Waite and Jo Malone.

James Samuel

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NOEA’s viEw

Can you feel the force?

Andy Grove, National Outdoor Events Association (NOEA) general council, and events officer, Basingstoke and Deane Borough Council, looks at how the police and event organisers can work together more effectively

i

t is probably fair to say that historically, the police have been virtually synonymous with events and for as long as we can all remember they have played an active role in the delivery of events. Naturally, event organisers and the police have frequently worked together very closely in the planning and delivery of events to help ensure they run safely and successfully.

It is also fair to observe that over time, both the events industry and the police as an organisation have undergone many changes to the ways in which they operate and what is or is not expected of them. What hasn’t changed though is the fact that events can generate large crowds of people and with this there is the need for people to be managed and sometimes controlled when they arrive at an event, while they are on site as well as when they leave.

In the past, event organisers have been able to work with the police to assess what provision is required for the event and the police have been able to play an active role in road closures, managing traffic and stewarding events, dealing with anti-social behaviour and law and order issues. This was a service that was usually supplied at no cost to the event organiser as it was considered as core business for the police.

This is no longer the case and as the world has changed and pressure has grown on resources, the police have had to look at what its role is in events and what sort of service it should be supplying, and who is benefiting from it. Following on from this there is also the matter of what events they can charge for and at what rate, with full cost recovery being applicable for many commercially operated events.

It is inevitable that increased policing bills have led the events industry to question the role of the police and the need for them to attend as well as how much they should charge for their services or indeed if a charge is applicable at all. This is where the whole issue becomes very complicated.

The Association of Chief Police Officers has issued guidance on the subject but with 43 police authorities across England and Wales, eight in Scotland and four in Northern Ireland and other British islands, there is a total of 55 forces all with the right to apply the guidance in their own authority in a way they consider best. This is always going to generate variation to how policing is applied to events depending on the nature of the area and the knowledge, experience and personal views of those in charge.

If this is added to the massive variation on the event organisers side, in terms of the size and nature of the event, the knowledge, experience and responsibility of the organiser and their motivation for holding the event is somewhat left to chance as to what relationship there is between the organiser and the police.

It is important to note that the local authority will usually have an interest in the event as landowner, licensing authority or both and therefore have a view and influence over the matter. As there are 326 local authorities in England alone, each with their own right to make decisions in their areas, it is clear to see how differences can arise.

It is really important that the events industry and the police start to talk about ways in which we can try to work together to improve consistency and try and reach agreement on what roles the police should play at an event and what is the role

Andy Grove

of security and stewards. Both parties generally are seeking the same thing – safe and well managed events – so we need to find the best way of delivering that. It is vital that event organisers, the police and local authorities can sit round a table and establish what is needed. To achieve this all three parties need to understand and trust each other and all three need to have an understanding of the complexities involved in delivering an event. Security companies play a pivotal role in these discussions too.

NOEA has started behind the scenes preliminary discussions with the police on how we go about making improvements.

The administrative set up of the police and local authorities is never going to change so the aim has to be training and education for everybody involved. The target has to be a situation whereby event organisers fully face up to their responsibilities in organising events and ensure that they take on competent companies to deliver their service. This way, a realistic and cost effective method of managing events can be identified and if this can be achieved and there is trust in each other’s knowledge and competency, there is no reason why a common ground can’t be found that suits everyone.

if you would like to contribute to these discussions, email Andy Grove: andy.grove@basingstoke.gov.uk or call 01256 845455. Alternatively, if you have an opinion regarding your experience of the police and events, visit www.standoutmagazine.co.uk and leave a comment where you see this article online.

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Blowing hot and cold With an increase in hospitality units and events in general this summer, are there enough heaters and chillers in the UK to satisfy demand? Stand Out talks to the temperature control experts

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he summer months will undoubtedly bring with them an increase in hospitality and celebratory events – industry associations are predicting an increase in jubilee parties and the Cultural Olympiad’s programme of arts and music events has bolstered an already bursting calendar. With such events there’s inevitably a noted rise in demand for kit, and savvy organisers have secured budgets and placed orders for their temporary overlay. Or have they?

Nerves and uncertainty surrounding a weak euro and the threat of a double dip recession have led a whole host of agencies and organisers to think twice about signing on the dotted line of an order. But according to Richard Ferrand, sales director (events), Cooling and Heating Solutions, the next two months will be the ultimate barometer for the temperature control industry.

“A lot rides on what the weather will be like in May,” he explains. “There is a lot of

hospitality inside and outside of the Olympic Park but the weather will have a huge part to play. At the moment, there is enough kit to satisfy demand. But, if we have a warm May then alarm bells will start ringing. If organisers book chillers and heaters in May then orders

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will be fulfillable. However, if we have a cold May and a warm June then there may be a mad scramble and I suspect that there will not be enough kit to go round.”

Ferrand states that there is much temperature control equipment in Europe

organisers need to think about how old their audience is and set room temperatures accordingly

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Temperature experts say that organisers need to book kit early

and if demand exceeds expectations then it will be shipped over by the larger players in the market – however, suppliers will need time to move their equipment.

Cooling and Heating Solutions’ most popular unit is a 30kw heat pump chiller, which will control the temperature within a 150 square metre space. The chiller is a small piece of equipment, which brings with it many benefits, Ferrand says.

“We receive lots of enquiries for 30, 60 and 90kw chillers – the smaller units are great because if you have one large unit and it fails then you have no air conditioning or heat at all.

“Temperature control is going through an interesting phase. There are two ways of heating air in a tent – you can blow hot air into it or you can use boiler plant, which is now becoming the norm. It’s silent running and saves on fuel because you are not heating cold air from the outside and pumping it in. There’s a definite shift from air to air heating to boiler plant and fan coils – boiler plant is run on single phase

richard Ferrand

48

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electricity and so for long-term hires it’s cheaper and it serves well for green credentials.”

Ferrand warns that organisers need to look at how much air conditioning and power they plan to consume and ask whether it’s the most efficient system that they can hire. Air con systems should be specified against any generator requirements and then run at 80 per cent in order to achieve ultimate efficiency.

For MCS the show industry is proving relatively new. Agnieszka Dymarczyk, area sales manager, MCS, says that it is looking to satisfy the needs of the UK market and that its Master mobile indirect heater is a popular option amongst events teams. The heaters are quick and easy to install and its BV170 model is a best selling option.

Supply and demand

According to Vikki Reynolds, marketing manager, ICS Cool Energy, the market is presenting some great opportunities for business and it, therefore, believes that industry will cope and cope well. But does it think that there’s enough kit in the UK to satisfy demand?

“Absolutely,” she said. “It’s not as though suppliers haven’t had enough warning and the ability to plan for increased business with the Olympics and business in general. Some companies are either European or worldwide so will have additional resources to manage any upturn in demand. We are telling our customers its business as usual and that they shouldn’t panic.”

ICS Cool Energy is receiving a wide selection of enquiries ranging from basic

ICS Cool Energy says that the market is presenting some good enquiries

marquee heating and cooling through to central services but Jeremy Grove, UK sales manager, Kroll UK, states that clients are demanding more from the products that are available on the market.

He explains: “The big problem with the ‘torpedo’ type heaters is the limited air pressure the axial fans can produce. We recommend no more than six or seven metres of warm air duct to be attached to these types of heaters. This is causing problems for some marquee companies, as the air pressure coming out of the diffusers is very poor and is not effectively moving the warm air around the marquee sufficiently.

“The second problem is the noise factor; again people demand less noise, because it can effect that important best man’s speech or important company announcement. , Hence, customers are demanding that the heaters be placed further away from the marquees with the warm air being ducted via hoses to the tents. Subsequently, we have seen an increased demand for the centrifugal fanned heaters like our M range of mobile heaters, which have a higher air pressure, and these can be situated up to 50 metres away from the marquee.”

Grove states that it is seeing a large demand for its new re-circulated air module, which is an optional fitment to its standard heater. The additional extra, which takes the air being heated from a marquee, brings with it two benefits – heat up times are reduced, and as a result, there is a reduction in fuel costs by 20-25 per cent.

Grove expects the demand for these units to increase, particularly as rising fuel costs and fluctuating temperatures become the norm.

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Dean parker

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rust and relationships are two things that go hand in hand in the events industry. I value them both extremely highly, though you can’t necessarily put a price on either of them.

When clients are a little bit lastminute.com, it is the relationship with your suppliers that ensures that you are not let down. When something goes wrong on an event site, it is the relationships between companies that ensures that everybody pulls together and helps to resolve it. The trust works both ways, and having strong relationships with both the client and the supplier is vital to an event’s overall success. But when that trust deteriorates it can have dramatic effects.

Until 2009, I used to produce a large charity event. Over a period of more than 10 years, relationships were built with the charity, as well as suppliers, partners and concessionaires to turn it into the most prestigious event of its kind in the calendar. It was an event that all parties were justifiably proud of. It raised awareness, was a great party and raised £20,000 for local charities. Not bad for a free event.

It was staged for a ridiculously small amount, the production costs for 2009 being just over £150,000, and it was the relationships and trust between the various parties that kept those costs down.

But several years ago, things started to change. New trustees got involved in the charity and, for whatever reasons, started changing things internally. The charity became very insular, isolating itself from the very businesses that had been instrumental in its success and destroying the relationships that had been built.

A few weeks ago it emerged that the charity now has debts of almost £200,000. The future for the event is extremely bleak, with serious doubts over whether an event will be staged this year.

In the two years since that I haven’t been involved, the production costs for the event have risen by over £200,000. At the start of this article I said you couldn’t put a price on trust and relationships. Well, just maybe, you can.

Do you agree with parker? Do you trust your suppliers? visit www.standoutmagazine.co.uk and have your say

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51

A supplier’s view

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co-location

Force of nature

Exhibition organisers argue whether there is strength in numbers, as Stand Out asks is co-location the silver bullet for declining visitor numbers?

S

tatistics do not discriminate – The Facts 2011 revealed that both trade and consumer events have recorded a decline in visitor numbers.

Whilst organisers of trade exhibitions stemmed the decline, 1.4 per cent in 2010 compared to 8.2 per cent in 2009, consumer exhibitions fared worse. In 2009, numbers dropped by 2.9 per cent compared to 2010 when they continued to decline, dropping 3.6 per cent. The average number of exhibiting companies at trade shows also increased two per cent year-on-year, compared to consumer shows, which declined by 0.7 per cent.

So, are these statistics a reason for exhibition organisers to co-locate shows?

Does co-location dilute a visitor’s disposable income or budget? Or, is there strength and success in numbers?

Austen Hawkins, director, F2F Events, recently sold the Event and Exhibiting

Show to Centaur Media. The event will be repositioned as The Live Marketing Show and incorporated into Centaur’s Marketing Week Live, appearing alongside Online Marketing Show, Data Marketing Show, In-Store Show, Insight Show, Promotional

success if someone chose to launch a niche marketing event. But he says the success of co-location is a matter of market and proposition.

“Historically, it’s been niche events that suffer. It’s been apparent that they’ve needed

If you’re not giving your audience added value then putting an erroneous show next to it is not going to double visitor numbers over night Merchandise Show and Customer Motivation and Loyalty Show.

Hawkins describes the repositioning of The Live Marketing Show as a fantastic example of co-location, arguing that organisers would struggle to achieve

to be joined up and shows that struggled are now flying. However, if you’re co-locating shows in different markets to bulk visitor numbers then it might not stand-up.”

Organisers looking to co-locate should consider the difference consumer and trade

www.standoutmagazine.co.uk

53

co-location

organisers need to constantly reinvent their shows, say easyFairs

audiences, and buying patterns – exhibitors at consumer events justify their presence in show sales compared to trade exhibitors that must consider the collation of leads, value and brand awareness.

Hawkins says that organisers of trade events are not so obsessed with visitor numbers because consumers’ spending patterns have a smaller transactional value, hence it’s important to get people through the show’s doors.

Alison Church, head of marketing, easyFairs, believes content and value are key. If an organiser fails to add value then co-location is an unnecessary move.

“Declining visitor numbers can be a cause of an organisation not consistently reinventing their shows. The market has changed so much over the last 10 years.

You have to build content and provide value.

Fifteen years ago people thought shows were a great place to meet suppliers but this isn’t the only case anymore.

“Co-location has to be done right and it’s fine if you want to extend a show’s remit to a wider area. But if events don’t have common ground then it won’t work. If that’s the case then organisers need to address why people are not coming to their shows in the first place.

“There has to be relevance to put shows together. You

Murray Ellis

54

www.standoutmagazine.co.uk

have to research your market to see if you can add value to your audience. If you’re not giving your audience added value then putting an erroneous show next to it is not going to double visitor numbers over night.”

Plain sailing?

The 2012 Tullett Prebon London Boat Show received strong, positive feedback from both visitors and exhibitors. A total of 134,753 people visited ExCeL London across the 10 days to enjoy five shows in one, with 102,841 enjoying a specific trip to the boat show. This year saw the introduction of the Luxury Lifestyle and Supercar Showcase, along with The London Bike, Outdoors and Active Travel Show – the co-located events have helped to broaden the show’s appeal and attract a more diverse range of visitors on the event’s second weekend, says National Boat Shows (NBS).

Explains Murray Ellis, managing director, NBS: “We had a definite strategy for London. We looked at the event and yes we had a case of declining attendance, but in 2010 we decided to find out from visitors and exhibitors what they wanted. But as an organiser you have two sets of customers and having one set of expectations from two sets of customers is not always the case.”

NBS surveyed both existing and lapsed visitors and exhibitors and developed a raft of measures. It actioned a strategy which saw the introduction of a used boats section and complementary shows including luxury and outdoor brands.

“The challenge for any organiser is to know how to increase attendance and we needed to introduce new people to the leisure marine industry and boating.

“The London Bike, Outdoors and Active Travel Show and the Luxury Lifestyle and Supercar Showcase were a natural fit – the demographics were fairly the same and Boat Show visitors enjoyed outdoor recreational activities,” says Ellis. “So in terms of why did we co-locate, it wasn’t a case of our show can’t stand on its own two feet because it has for 57 years.”

Ellis confirmed that London Boat Show is now looking to co-locate with another event, which will take place on the show’s first weekend and believes that co-location is a positive strategy and should not be seen as a negative move. However, he also concedes that co-location is a more challenging proposition for trade organisers due to the definitive nature of each industry and sector.

Brilliant moves

According to Laura Venables, event manager, Service Desk and IT Support Show, first and foremost, the success of colocation depends on the industry you serve.

Service Desk and IT Support is owned by Diversified Business Communications and runs alongside Reed Exhibitions’ InfoSecurity Europe. For Venables, co-location is “brilliant”.

The two events have been co-locating for 10 years – it means that they market each other, drawing audiences from complementary disciplines. Over 5,000 people pre-registered for the event in 2011 – the show welcomed 3,000 unique visitors and another 1,500, which crossed over from InfoSec. “These people had a genuine interest in the event,” she explains.

“Our show is strong enough to stand alone but our shows do have a huge crossover of interest and a huge crossover of content – visitors can kill two birds with one stone. The shows are a perfect fit and so, for me, co-location brings so many benefits and I am for it.” austen Hawkins

is co-location the silver bullet for declining visitor numbers? Do you agree or disagree? are you an organiser that has tried to co-locate your event? Visit www.standoutmagazine.co.uk and join in the debate.

Enquiry Number 070

SocIAl InSIghTS

Great expectations Consumers admit that they expect to be rewarded for engaging with a brand via social media

A

new study has found that a quarter of people only follow brands on Facebook to get something in exchange.

The latest research from Mintel reveals that consumer motivation for engaging with brands online lies heavily with being rewarded for the interaction, and the findings suggest a fickle attitude to loyalty.

Cecilia Liao, senior technology analyst, Mintel, says that the research reveals an interesting picture of consumers who will “engage in exchange” with brands in the social media space. Brands who wish to use this medium may wish to think about the incentive they are giving consumers for doing so and brands should not assume that just because consumers are following them on social media they are engaged.

According to the figures, nearly one in five claim that they are happy to supply personal information to companies as they believe they will be served better in return for their loyalty. Yet 47 per cent of Twitter users are happy to subscribe to a profile, regarding the social network as just that, a social network.

“Understanding how consumers like and want to interact with your brand is key to success,” explains Liao. “Companies need to establish what they are using their social media channels for and make this clear to consumers – set their expectations on what benefits the channel will bring to them.”

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56

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The research raises an interesting question – is an audience more likely to buy a product because their friends have given the brand a nod of approval with a “like”? Mintel says that social recommendations are key for acceptance amongst younger audiences.

However, Sally Durcan, managing director, Hotcow, and a member of LinkedIn’s Experiential Marketing group, questions why brands are failing to understand the concept of experiential marketing when research has proven that consumers are willing to listen to brands that don’t just offer them a product.

Further studies this month question the interaction between a brand and its key demographic. In Future of Customer Service: The Rise of the Social Consumer it says that 2011 proved to be the tipping point for social media. Over 44 per cent of adults now use the web to share grievances about products, with customers expecting to interact with companies online and get a speedy response. Brands should conduct an audit of their customer base before launching into a conversation, it says, and that companies should understand how, where and why customers are utilising social media before making any cultural or organisational changes.

So, next time you’re thinking of interacting with your audience, listen, think and think again before you start handing out the branded freebies.

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COMPETITION

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M

agna Science Adventure Centre offers some of the most unique event facilities in the country.

Fun or formal, elegant or quirky, majestic or intimate, this former steelworks will leave a lasting impression on your delegates and event guests.

Transformed from the former Templeborough Steelworks into an awardwinning visitor attraction in 2001, Magna can offer unforgettable event spaces housed within its distinctive structure. With a wide choice of event spaces Magna can cater for up to 3,000 guests. A huge choice of halls, restaurants, inspiring event spaces and conference rooms, mean that the only limit is your imagination.

The Big Hall and Magna Arena provide space for up to 3,000 people for dinners, ceremonies, concerts and exhibitions with direct vehicular access into the space.

The Red Hall is perfect for drinks receptions, presentations, themed parties and product launches catering for up to

400. The Face of Steel with its video screens and huge cranes hanging overhead give the perfect industrial feel to any event.

Magna’s four themed pavilions Air, Fire, Water and Earth are dedicated spaces within the Science Adventure Centre which can offer something really different for your event – operate a digger, watch a fire tornado or “super-soak” your colleagues! The hands-on pavilions can provide a great breakout or teambuilding activity for groups.

In addition to the indoor space, Magna can offer outdoor events with a difference in its outdoor water play area “Aqua-Tek” and hi-tech playground, located on-site.

Working closely with the UK Bungee Club, Magna is also home to an indoor 150-foot bungee jump and abseil and a 70-foot zip slide – exhilarating stuff!

This month, Magna is offering one lucky Stand Out reader the chance to win complimentary use of a meeting room for up to 50 delegates. To enter, simply fill in the coupon on the left or enter online: www.standoutmagazine.co.uk

Terms and conditions: One winner is entitled to use one meeting room free of charge for a maximum of up to 50 delegates. The meeting room is subject to availability. There is no cash alternative. Food and refreshments are not included. Standard terms and conditions apply.

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Field Marketing Specialists

5K LKS@N OKQN>@ J@>@OO<NU <O KQN OECJO <N@ PKP<HHU OKH<N LKS@N@?M

• Promotional Staff • Merchandising • Stand Managers • Event Management • Roadshows • Product Sampling

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85 South Street, Dorking, Surrey RH4 2JU T: 01306 882880 E: enquiries@trialbites.co.uk www.trialbites.co.uk Enquiry Number 125

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www.solarsignsuk.com Enquiry Number 126

TSS - Event Hire Software Event CAD & all Hire     0844 800 1232

info@tssweb.net www.tssweb.net

Radio

Two Way Radio PA and Loudhailers Hire / Sales / Service

Ranked number 1 in GOOGLE.CO.UK for keywords ASIAN WEDDING VENUES and ASIAN VENUES

Short /Long Term Hire Fast UK wide delivery Competitive Prices Spares & Batteries Expert Advice

www.ukvenues.co.uk provides an easy, effective and free online venue search service that will help you find that perfect venue for your event.

Enquiry Number 128

 Flexible and easy to use  Design a 2D layout of a room, marquee or an exhibition stand  From 2D to 3D at the touch of a button  Wide choice of objects and colours  Print / Email your drawings  Insert a backdrop picture  Impress Customers with their own layout

Enquiry Number 127

whatever the event.....

Red-Radio keeps you talking!

With over 5000 venues listed across the UK, finding a venue couldn’t be easier

   

Tel:

01582 481114

Fax:

01582 481115

email: sales@red-radio.co.uk web: www.red-radio.co.uk

Enquiry Number 129

Amusement rides for hire for all types of venues worldwide Corporate events, fairs, shows, carnivals, music festivals, christmas parties, film, tv promotion and all types of advertising.

Please see our website for more information

www.thedodgemcompany.co.uk Email: john@thedodgemcompany.co.uk Tel: 07768 841791

Enquiry Number 130

Look what’s new... www.standoutmagazine.co.uk

ACCESS CONTROL & BADGES Aurora ID Card Centre Aurora House, Mere Farm Business Complex, Redhouse Lane, Hannington, Northampton, NN6 9SZ T: 01604 780808 E: enquiry@idcardcentre. co.uk W: www.idcardcentre.co.uk

CONNECTIONS CONNECTIONS

BALLOONS, BUNTING & FLAGS

Carrier Rental Systems Wigan Road, Leyland, Lancashire, PR25 5XW T: 01772 643 040 F: 01772 643 041 E: info@carrierrentalsystems. co.uk W: www.carrierrentalsystems. co.uk ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

AV / IT EQUIPMENT HIRE Planet Hire Ltd. Unit 5, io Centre, 59 – 71 River Road, Barking, Essex, IG11 0DR T: 0845 230 1234 E: david@planethire.co.uk W: www.planethire.org.uk

AV & SOUND EQUIPMENT HIRE Sirius Conference & Events Unit C4 The Bridge Business Centre, Timothy’s Bridge Road, Stratford-Upon-Avon, Warwickshire, CU37 9HW T: 01789 269 262 F: 01789 269 862 E: gavin@siriusevents.com W: www.siriusevents.com W: www.seamlessplasmawall. com

AV & SOUND & LIGHTING Visions Event Solutions Unit 14, Suttons Business Park, Reading, Berkshire, RG6 1AZ T: 0870 042 2602 E: info@visionsgroup.co.uk W: www.visionsgroup.co.uk

Co-Ordination Catering Hire 15 Gatwick International Distribution Centre, Cobham Way, Crawley, West Sussex, RH10 9RX T: 01293 553040 E: info@co-ordination.net W: www.catering-hire.net

B-Loony Buck House, Sunnyside Road, Chesham, Buckinghamshire, HP5 2AR T: 01494 774376 E: andy@b-loony.co.uk W: www.b-loony.co.uk

BANNERS, BACKDROPS & FLAGS

AIR CONDITIONING Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

CATERING EQUIPMENT & FURNITURE HIRE

invision

Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 08456340000 F: 08456340010 E: enquiries@ welldressedtables.co.uk E: sales@spaceworks.co.uk W: www.welldressedtables. co.uk W: www.spaceworks.co.uk

Invision Display Services 10 High Street, Thames Ditton, Surrey, KT7 ORY T: 0208 972 9285 E: sales@ invisiondisplayservices.co.uk W: www. invisiondisplayservices.co.uk

BARS NSA Eventbars Drakewell, Stoke Lacy, Bromyard, Herefordshire, HR7 4HG T: 01885 490267 F: 01885 490792 E: info@eventbars.co.uk W: www.eventbars.co.uk The Bar Bazaar The Old Turbine Factory 138 – 140 Nathan Way Thamesmead London SE28 0AU T: 0208 311 4477 E: drink@thebarbazaar.com W: www.thebarbazaar.com

CATERING EQUIPMENT HIRE

CCTV Mobile CCTV Limited Unit G, 4 Doman Road Yorktown Industrial Estate Camberley, Surrey, GU15 3DF T: 01276 469084 F: 01276 61565 E: don@mobilecctv.co.uk W: www.mobilecctv.co.uk

COMPUTER SOFTWARE

TSS Rental Software Solutions all Hire & Event CAD Software

Adams Catering Equipment & Furniture Hire Adms House, 1 Unity Works, Sutherland Road, Walthamstow, London, E17 6JW T: 0870 300 6000 F: 0870 300 1030 E: info@cateringhire.co.uk W: www.cateringhire.co.uk Markey Unit 2, Watermill Industrial Estate, Buntingford, Herts, SG9 9JS T: 08702 410 812 F: 08702 410 813 E: nigel@markey.co.uk W: www.markey.co.uk PKL Group Ltd Stella Way, Bishops Cleeve, Cheltenham, Gloucester, GL52 7DQ T: 00 44 1242 663030 F: 00 44 1242 677819 E: postbox@pkl.co.uk W: www.pkl.co.uk

TS Solutions Limited 74-77 Station Road Workshops Station Road, Kingswood, Bristol, BS15 4PJ T: 0844 800 1232 F: 0117 956 4544 E: info@tssweb.net W: www.tssweb.net

CORPORATE ENTERTAINMENT Parnham Funfairs Bernard House, New Road Feltham, Heathrow, TW14 9BQ T: 0208 7510 664 F: 0208 7510 664 E: johnparnham@aol.com

CREW SERVICES Affinity Crew Ltd Unit D, Swan Island, 1 Strawberry Vale, Twickenham, Middlesex, TW1 4RX T: 020 8892 1409 F: 020 892 9067 E: david@affinitycrew.com W: www.affiniitycrew.com Pitman's People 16 Hanover Square, Mayfair, London, W1S 1HT T: 08701 605 800 M: 07968 166 154 DD: 0207 749 0729 F: 0207 033 7908 E: oliver@pitmanspeople.com W: www.pitmanspeople.com

Connections is sponsored by

Connections is sponsored by

ENTERTAINMENT H2oh! Entertainment Extraordinary Entertainment for Every Event. Supplying entertainment across the UK and beyond T: 01273 626650 M: 07515 064149 E: info@h2ohentertainment. com W: www.h2ohentertainment. com

EVENT BRANDING Grapefruit Graphics Unit 12 Fulcrum 4, Solent Way, Whiteley, Hampshire, PO15 7FT T: +44(0)1489 570 055 F: +44(0)1489 570 066 Skype: andyyeomans E: andy@grapefruitgraphics. co.uk W: www.grapefruitgraphics. co.uk XG Group Unit 3, Network 43, Buckingham Court, Brackley, Northants, NN13 7EU T: 01280 707180 F: 01280 706100 E: sales@xg-group.co.uk W: www.xg-group.co.uk

EVENT DESIGN & PRODUCTION Chillspace The Old Chapel, 27–33 Malham Road, Forest Hill, London, SE23 1AH T: 0208 699 3989 E: step1@chillspace.co.uk W: www.chilspace.co.uk

EVENT ENTERTAINMENT PSW Events Ltd 36 North Street, Burwell, Cambridge, CB25 0BA T: 0845 3703660 F: 0870 0117557 E: sales@pswevents.co.uk W: www.pswevents.co.uk

EVENT EQUIPMENT HIRE Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com PW Hire T: 0844 854 8686 F: 01538 384 016 E: info@pwhire.co.uk W: www.pwhire.co.uk Speedy The Parks, Newton-le-Willows, Merseyside, WA12 0JQ T: 0845 607 1000 E: customerservices@ speedyservices.com W: www.speedyservices.com

TSE Productions Unit 1, Oakengrove Yard, Home Fram, Red Lion Lane Hemel Hempstead, HP2 6EZ T: 01442 256254 E: sam@tseproductions.co.uk W: www.tseproductions.co.uk

EVENT FURNITURE HIRE

ELITE HIRE furniture for weddings and events

Elite Hire Unite 1 Drakes Drive, Crendon Industrial Estate, Long Crendon, Bucks, HP18 9BA T: 01296 337823 E: info@elitehire.co.uk W: www.elitehire.co.uk

EVENT SERVICE / DÉCOR / INFLATABLES Airtechs Ltd Unit 18/19 Halesworth Business Centre, Halesworth Suffolk, IP19 8QJ T: 01986 835 724 M: 0750 777 2345 F: 01986 87 44 66 W: www.airtechs.co.uk

EVENT MANAGEMENT Abraxys Ltd Barley Mow Centre, 10 Barley Mow Passage, London, W4 4PH T: 0208 747 2045 F: 0208 747 2046 E: chris@abraxys.com W: www.abraxys.com Papillon Events Studio 13 Blue Anchor Alley, Richmond, Surrey, TW9 2PJ T: 0845 459 9761 E: info@papillonevents.co.uk W: www.papillonevents.co.uk

EVENT NEON SIGNS Neon Creations Ltd Unit E1 Swan Centre, 4 Higher Swan Lane, Bolton, BL3 3AQ T: 01204 655866 F: 01204 655866 E: info@neoncreations.co.uk W: www.neoncreations.co.uk

EVENT PLANT HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@morrisleslie. co.uk W: www.morrisleslie.com

EVENT PRODUCTION/SERVICES AVT Connect AVT House, 7 Stone Street, Brighton, East Sussex, BN1 2HB T: 01273 299 001 F: 01273 299 002 E: info@avtconnect.com W: www.avtconnect.com

EVENT TECHNICAL Stage Electrics Third way, Avonmouth, Bristol, BS11 9YL T: 0844 870 0077 F: 01179 162 822 E: live.events@stage-electrics. co.uk W: www.stage-electrics.co.uk

EVENT WI-FI Overland Networks Limited 4 Leylands Business Park, Colden Common, Winchester, Hampshire, SO21 1TH T: 02380 111 247 E: info@overlandnetworks. com W: www.overlandnetworks. com

EXHIBITION FLORAL DISPLAY Russell & Twining Blooms Ltd Exhibition Nurseries, Main Street, Mursley, Milton Keynes, MK17 0RT T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect.com W: www.rtbflorists.com

EXHIBITION & PORTABLE DISPLAYS Exantia Display Systems 9 Muirhead Quay, Fresh Wharf Estate, Barking, Essex, IG11 7BW T: 020 8507 1612 M: 07747 842 147 F: 020 8507 1617 E: info@exantia.co.uk W: www.exantia.co.uk

EXHIBITION & PROMOTIONAL TRAILERS

Technical Event Production & AV / Event Hire

Unit 3, Britannia Industrial Park, Dashwood Avenue, High Wycombe, Buckinghamshire, HP12 3ES T: (0845) 30 88 266 • E: info@redgeckogroup.co.uk W: www.redgeckogroup.co.uk • Twitter: @RedGeckoGroup

Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: sales@torton.com W: www.torton.com

CONNECTIONS

Strathmore Exhibition Trailers Ltd 342 Strathmore Avenue, Dundee, DD3 6RX T: 01382 816805 E: info@ strathmoreexhibitiontrailerhire. com W: www. strathmoreexhibitiontrailerhire. com

EXHIBITION SERVICES Four Graphics Unit 4, The Willows, 80 Willow Walk, London, SE1 5SY T: 020 7231 7070 F: 020 7231 0072 E: info@fourgraphics.co.uk W: www.fourgraphics.co.uk

EXHIBITION STAND DESIGN

FABRICS & PVC’S / SEWING SERVICES

Doran Design 25 Woollam Crescent, St Albans, Hertfordshire, AL3 6EJ T: 01727 846 030 F: 01727 846 030 E: info@dorandesign.co.uk W: www.dorandesign.co.uk

B Brown Display Materials 74-78 Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RF T: +44 (0)8705 340340 F: +44 (0)8705 329610 E: customerservices@bbrown. co.uk W: www.bbrown.co.uk

EXHIBITION STANDS/DISPLAY D4 Projekt Ltd North Road, Stover Trading Estate, Yate, Bristol, BS37 7PR T: 01454 321212 E: sales@d4projekt.com W: www.d4projekt.com RB Design & Display Ltd 10 Lincoln Park Business Centre, Lincoln Road, High Wycombe, Bucks, HP12 3RD T: 0870 240 2204 F: 0870 240 2205 W: www.rbdisplays.co.uk W: www.linxmodular.co.uk Tecna UK Ashley House, Laburnum Road, Chertsey, KT16 8BY T: 01932 570770 E: sales@tecnauk.com W: www.tecnauk.com

EXHIBITION TRAILERS SALE & HIRE DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 W: www.dwt-exhibitions.co.uk Kalyko - Exhibition Trailer & Promotional Models/ Staff Communications House, University Court, Staffordshire Technology Park, Stafford ST17 0QE T: 01785 616165 E: info@kalyko.co.uk W: www.kalyko.co.uk Mobex Limited London 020 71276574 Glasgow 01355 263431 Halifax 01422 270120 Head office 01453 511210 E: info@mobex.co.uk W: www.mobex.co.uk

invision

Invision Display Services 10 High Street, Thames Ditton, Surrey, KT7 ORY T: 0208 972 9285 E: sales@ invisiondisplayservices.co.uk W: www. invisiondisplayservices.co.uk

FABRICS & UPHOLSTERY Omega Drapes T: 0208 591 4945 F: 0208 591 4139 E: omegadrapes@aol.com

FIREWORK DISPLAYS AND PYROTECHNICS 21cc Fireworks Hopetoun Sawmill, Hopetoun Estates, Edinburgh, EH30 9SL T: 0131 331 4509 T: 0800 612 9371 W: www.21ccfireworks.com W: www. edinburghfireworksstore.com

FLOATING PONTOON HIRE Pontoonworks Ltd The Old Glove Factory, Bristol Road, Sherborne, Dorset, DT9 4HP T: 01935 814950 E: office@pontoonworks.co.uk W: www.pontoonworks.co.uk

FLOORING & FLOOR COVERINGS Autotrak Bricknells Farm, Fringford Road, Cavers Field, Oxon, OX27 8TJ T: 01869 248 952 F: 01869 250 686 E: maria@portableroadways.com W: www.portableroadways.com Eve Trakway Limited Bramley Vale, Chesterfield Derbyshire, S44 5GA T: 08700 767676 F: 08700 737373 E: mail@evetrakway.co.uk W: www.evetrakway.co.uk

Event Production Solutions Ltd Sam: 07703 184 701 Jeremy: 07801 465 596 E: sales@ eventproductionsolutions. co.uk W: www. eventproductionsolutions. co.uk

Floorex Carpets Ltd Unit 2 Grange Ind Estate, Llanfrechfa Way, Cwmbran, South Wales, NP44 8HQ T: 01633 870872 F: 01633 865042 E: info@floorex.co.uk W: www.floorex.co.uk GT Trax Ltd Orchard Business Centre, Orchard Road, Royston, Hertfordshire, SG8 5HD T: 01763 252854 F: 0870 160 7733 E: info@gttrax.co.uk W: www.gttrax.co.uk

FREIGHT & LOGISTICS DSV Air & Sea Ltd Unit D2 Dolphin Estate, Windmill Road, Sunbury on Thames, TW16 7HE T: 01923 754624 F: 01255 242554 M: 07768 805216 E: richard.lawford@uk.dsv. com W: www.dsv-entlog.com Richard Lawford Director DSV Entertainment Logistics Production Freight Intl Distribution Centre, Thorpe Ind Estate, Crabtree Road, Egham, Surrey, TW20 8RS T: 01784 472600 E: john@productionfreight.com W: www.productionfreight.com

FURNITURE / HIRE A Furniture On The Move 60 Grace Road, Downend, Bristol, BS16 5DU T: 0117 330 0970 E: Ian@furnitureonthemove. co.uk W: www.furnitureonthemove. co.uk City Furniture Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@cfhltd.com W: www.cfhltd.com Concept Furniture Unit 131, Hartlebury Trading Estate, Hartlebury, Worcestershire, DY10 4JB T: 0844 822 1424 F: 01299 254091 E: raj@conceptfurniture.co.uk W: www.conceptfurniture. co.uk

Connections is sponsored by

Connections is sponsored by Event Hire Unit 2, Maple Leaf Industrial Estate, Bloxwich Lane, Walsall, West Midlands, WS2 8TF T: 01922 628961 F: 01922 628937 E: info@ev-ent.co.uk W: www.ev-ent.co.uk Europa International Europa House, Meaford Road, London, SE20 8RA T: 08454 303015 F: 08454 303016 E: sales@europainternational.com W: www.europainternational. com/so

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

ICE RINKS

Great Hire Ltd T: 0208 965 5005 F: 0208 965 6300 E: info@greathire.co.uk W: www.greathire.co.uk

IceMagic

furniture hire

Event Assured 8 Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG T: +44 (0)1376 330624, F: +44 (0)1376 330004 W: www.event-assured.com Robertson Taylor Insurance Brokers 33 Harbour Exchange Square, London, E14 9GG T: 020 7510 1234 F: 020 7510 1134 E: enquiries@rtib.co.uk W: www.robertson-taylor.com

HEATING & COOLING SYSTEMS

Carrier Rental Systems Wigan Road, Leyland, Lancashire, PR25 5XW T: 01772 643 040 F: 01772 643 041 E: info@carrierrentalsystems. co.uk W: www.carrierrentalsystems. co.uk Countrywide Heating And Cooling Ltd 18 Oak Street, Quarry Bank West Midlands, DY5 2JH T: 0800 1952160 F: 0844 443 1989 E: enquiries@ countrywideheating.com W: www.countrywideheating. com

LANTERNS www.Skylanternsonline. co.uk Unit 6 Nailsworth Estate, Nailsworth, Glos, GL6 0BS T: 01453 833872 E: info@skylanternsonline. co.uk

LARGE FORMAT PROJECTION The Projection Studio 13 Tarves Way, Greenwich, SE10 9JP T: 00 44 (0) 20 8293 4270 F: 00 44 (0) 20 8858 1707 E: info@theprojectionstudio. com W: www.theprojectionstudio. com

CORE Lighting Ltd Prindion House, Kingsmill Lane, Painswick, GL6 6SA T: 0845 269 2673 E: info@corelighting.co.uk W: www.corelighting.co.uk Just Lite Productions Just Lite Office : +353 1 8068333, info@justlite.com Paul Smith : +353 87 2525183, pauls@justlite.com Alan Smith : +353 87 2361162, alans@justlite.com W: www.justlite.com Shok T: 0871 282 0500 W: www.shoklondon.com

INSURANCE BROKERS

The Hire Business Panther House, Unit 14 The IO Centre, Lea Road, Waltham Abbey, Hertfordshire, EN9 1AS T: 0844 800 7508 F: 0844 800 7509 W: www.thehirebusiness.com

Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

Powerful Battery LED Uplighting

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

Ice Magic UK Newbury Road, Hermitage, Berkshire, RG18 9TD T: 01635 201401 F: 01635 202844 E: sales@ice-magic.biz W: www.ice-magic.biz IVB Direct Ltd Unit 3/4, Lilford Business Centre, 61 Lilford Road, London, SE5 9HY T: 0207 7326 7998 E: hire@ivbdirect.com W: www.ivbdirect.com

Lightmedia Displays 10 Common Road, Low Moor, Bradford, BD12 0SD T: 0800 026 6644 E: rosa@lightmedia.co.uk W: www.lightmedia.co.uk

LIGHTING Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

GBJ Design T: 07734 111 384 E: hire@gbjdesign.co.uk W: www.gbjdesign.co.uk

LED SCREENS

LINEN HIRE City Linen Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@citylinenhire.co.uk W: www.citylinenhire.co.uk

MARQUEES Crocker Brothers Marquee Hire & Manufacture Ltd 8-18 Station Road, Chellaston, Derby, DE73 5SU T: 01332 700699 F: 01332 705655 E: sales@crockerbros.co.uk W: www.crockerbros.co.uk Godney Marquee Hire Estate Yard House 14 Kilmersdon, Kilmersdon Village, BA3 5TD T: 01761 434054 E: enquiries@ godneymarquees.co.uk W: www.godneymarquees. co.uk Mastertent UK Ridgeview House 99 Derby Road, Stanley Village Derbyshire, DE7 6EX T: 0044 (0) 845 437 4462 E: info@in-your-corner.co.uk W: www.mastertent.co.uk

The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www.thedomecompany. co.uk

MEDICAL COVER British Red Cross 44 Moorfields, London, EC2Y 9AL T: 0207 877 7918 E: information@redcross.org. uk W: www.redcross.org.uk/ eventfirstaid Location Medical Services Ltd The Medical Centre, Shepperton Studios, Studio Road, Shepperton, Middx, TW17 0QD T: 0870 750 9898 F: 0870 750 9897 E: mail@locationmedical.com W: www.locationmedical.com The Event Medicine Company Ltd Unit D Central Estate, Albert Road, Aldershot, GU11 1SZ T: 01252 313 005 F: 01252 350 294 E: info@ eventmedicinecompany.co.uk W: www. eventmedicinecompany.co.uk

MOBILE PROMOTIONS Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@mobilepromotions. com W: www.mobilepromotions. com

PORTABLE DANCE FLOORS Knoxford Ltd T/A Portablefloormaker Unit 4, Sycamore Road, Trent Lane Ind Est, Castle Donington, Derbyshire, DE74 2NW T: 01332 814080 F: 01332 814443 E: enquiries@ portablefloormaker.co.uk Contact James Martin W: www.portablefloormaker. co.uk

CONNECTIONS PORTABLE TOILET HIRE A1 Loo Hire Silver Birches, Highland Avenue, Wokingham, Berkshire, RG41 4SP T: 0118 9894652 F: 0118 979 4328 E: clive@a1groupcomp.co.uk W: www.a1groupcomp.co.uk Andyloos Limited.

Unit 22, Hartlebury Trading Estate, Crown Lane, Hartlebury, Worcestershire, DY10 4JB T: 01299 254420 F: 01299 251947 E: info@andyloos.co.uk W: www.andyloos.co.uk Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com Loos for Do’s Ltd Unit 5 Farringdon Business Park, Alton, Hants, GU34 3DZ T: 01420 588 355 W: www.loos.co.uk Smallford Supplies Ltd Unit 5 Smallford Works Smallford Lane St Albans, AL4 0SA T: 01727 822485 E: Richard@superloo.co.uk W: www.superloo.co.uk

POWER & GENERATORS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk ArcGen Hilta Deepmore Close Station Road, Four Ashes Wolverhampton, WV10 7DB T: 01902 790 824 F: 01902 790 355 E: info@arcgenhilta.com W: www.arcgenhilta.com Euro Generators Ltd Unit D, Marlborough Close, Parkgate Industrial Estate, Knutsford, Cheshire, WA16 004 T: 01565 654004 F: 01565 652202 E: hire@eurogenerators.co.uk W: www.eurogenerators.co.uk Fourth Generation Limited 220 Cricklewood Lane, London, NW2 2PU T: 020 8450 2943 F: 020 8452 2992 M: 07741 052565 E: tweed@fourthgenerationltd. com W: www.fourthgenerationltd. com

Hire Ltd

Powerline Knowle Hill Farm, Beeks Lane, Marshfield, Chippenham, Wiltshire, SN14 8BB T: 01225 892336 F: 01225 892352 E: info@thepowerline.co.uk W: www.thepowerline.co.uk Templine PO Box 506, Filton, Bristol, BS34 9BB T: 01545 323440 M: 07789 172628 E: jamie@templineltd.co.uk W: www.templineltd.co.uk

PRODUCTION & HIRE Stage Engage The Shippon Unit 1, Old Wheatley Farm, Exeter, EX4 2HA, UK Exeter: 01392 248 884 London: 020 8099 6533 E: contact@stageengage.com W: www.stageengage.com

PROMOTIONAL BAGS Crazybags Unit 1, Eridge Park, Tunbridge Wells, Kent, TN3 9JT T: 01892 752154 F: 01892 752191 E: andy@crazybags.co.uk W: www.crazybags.co.uk

PROMOTIONAL PRODUCTS / BUSINESS GIFTS The Business Gift Company Ltd The Mews, 42B St Marys Row, Moseley, Birmingham, B13 8JG T: 0121 449 5445 E: sales@tbgc.co.uk W: www.tbgc.co.uk

PROMOTIONAL STAFFING Expo Stars International Ltd T: +44 (0)844 686 9169 E: info@expostars.com W: www.expostars.com Kalyko - Promotional Models/Staff Communications House, University Court, Staffordshire Technology Park, Stafford ST17 0QE T: 01785 616165 E: info@kalyko.co.uk W: www.kalyko.co.uk Moorepeople Event Staffing Agency 1st & 2nd Floor, 169 A High Road, Loughton, Essex, IG10 4LF T: 0208 508 0555 F: 0208 508 0666 E: bettina@moorepeople.co.uk W: www.moorepeople.co.uk

Connections is sponsored by

Connections is sponsored by Tag Promotional Staff 24 New Road, Kingston Upon Thames, Surrey, KT2 6AP T: 0208 5499400 F: 0208 5499400 E: enquiries@tagprom.com W: www.tagprom.com

RADIO COMMUNICATIONS/HIRE Murphy Comhire Ltd Phoenix House, Centurion Office Park, Julian Way, Sheffield, S9 1GD T: 0114 243 4567 F: 0114 243 4127 E: sales@murphy-com-hire.com W: www.murphy-com-hire.com Wall to Wall Communications Unilink House, 21 Lewis Road, Sutton, Surrey, SM1 4BR T: 020 8770 1007 F: 020 8770 9700 E: sales@walltowallcomms. co.uk E: hire@walltowallcomms. co.uk W: www.walltowallcomms.co.uk

SEATING Star Events Group Ltd Milton Road, Thurleigh, Bedford, MK44 2DF T: 01234 772233 F: 01234 772272 E: info@StarEventsGroup.com W: www.StarEventsGroup.com

SECURITY AP Security ( APS ) Ltd 33 The Metro Centre Dwight Road, Watford Hertfordshire, WD18 9SB T: 0870 412 2232 E: info@apsecurity.co.uk W: www.apsecurity.co.uk Gainsborough Gainsborough House, Sheering Lower Road, Sawbridgeworth, Hertfordshire, CM21 9RG T: +44 (0)844 858 4444 W: www.gainsuk.net G4S Events Secure Solutions UK & Ireland Sutton Park House, 15 Carshalton Road, Sutton, SM1 4LD T: 0845 9000 447 T: 0208 770 7000 E: sales@uk.g4s.com W: www.g4s.com/uk-events Right Guard Security Security House, 34 Simmonds Road, Canterbury, Kent, CT1 3RA T: 01227 464 588 T: 0207 241 5525 F: 01227 464188 E: info@rightguard.co.uk W: www.rightguard.co.uk

Specialized Group of Companies 4 Rosebank Road Livingston EH54 7EJ T: 01506 442255 F: 01506 442288 E: sales@specializedsecurity. co.uk W: www.specializedsecurity. co.uk

SIGNAGE & GRAPHICS Artisan Graphics Unit 6 Hornchurch Close, Quinton Road, Coventry, CV1 2QZ T: 02476 228 373 F: 02476 228 378 E: artisangraphic@btconnect. com W: www.artisangraphics.co.uk

STAGING & RIGGING DHE Stage Hire Covering all of the UK T: 0844 3309248 E: info@dhesh.co.uk W: www.dhesh.co.uk Impact Productions (MK) Ltd 17 Stilebrook Road, Olney, Milton Keynes, MK46 5EA T: 01234 717 210 F: 01234 717 211 W: www.impactproductions. co.uk Jigsaw Events Barry Cogger T: 01252 733155 M: 07718 540214 E: jigsawevents@ntlworld.com W: www.jigsawevents.biz Movetech UK (part of the British Turntable Group) Emblem Street, Bolton, BL3 5BW T: 01204 537 682 E: rental@movetechuk.com W: www.movetechuk.com/ rental Rigging Services 3 Mills Studios, Three Mill Lane, London, E3 3DU T: 0208 215 1240 (London) T: 0121 333 4409 (Birmingham) T: 01925 251 040 (Manchester) E: info@riggingservices.co.uk W: www.riggingservices.co.uk Star Events Group Ltd Milton Road, Thurleigh, Bedford, MK44 2DF T: 01234 772233 F: 01234 772272 E: info@StarEventsGroup.com W: www.StarEventsGroup. com Steel Deck Unit 58, T Marchant Estate, 42-72 Verney Road, London, SE16 3DH T: 0207 833 2031 F: 0207 278 3403 E: info@steeldeck.co.uk W: www.steeldeck.co.uk

Widget Productions Spring Tides, 37 Spring Hill, Ventnor, Isle of Wight, PO38 1PF T: 01983 852332 E: info@widgetproductions. co.uk W: www.widgetproductions. co.uk

STAND DESIGN & BUILD Black Iris Exhibitions The Workshop, Adrefelyn Cottage, Vicarage Lane, Penley, Wrexham, LL13 0NF T: 01978 780421 E: info@blackiris-exhibitions. co.uk W: www.blackiris-exhibitions. co.uk

STEEL STRUCTURES FOR CORPORATE EVENTS Kinet-X Structures J4 Camberley, Unit 6, Doman Road, Camberley, Surrey, GU15 3LB T: 01276 681336 W: www.kinet-X.com

TECHNICAL EVENT PRODUCTION

Technical Event Production & AV / Event Hire

Unit 3, Britannia Industrial Park, Dashwood Avenue, High Wycombe, Buckinghamshire, HP12 3ES T: (0845) 30 88 266 • E: info@redgeckogroup.co.uk W: www.redgeckogroup.co.uk • Twitter: @RedGeckoGroup

TEMPORARY INTERNET Overland Networks Limited 4 Leylands Business Park, Colden Common, Winchester, Hampshire, SO21 1TH T: 02380 111 247 E: info@overlandnetworks. com W: www.overlandnetworks. com

TEMPORARY ROADWAYS Davis Track Hire Ltd Portable road-way and pedestrian walk-way T: 01698 352751 M:07867 505057 E: info@davistrackhire.com W: www.davistrackhire.com

TEMPORARY STRUCTURES A & J Big Top Hire 1 Roberts Lane, Polebrook, Nr. Oundle, Peterborough, PE8 5LS T: 01832 272065 F: 01832 272065 E: sales@ajbigtophire.com W: www.ajbigtophire.com

CONNECTIONS

Element Domes Ltd Yew Tree Studios, Stanford North, Kent, TN25 6DH T: 01303 814 607 E: info@elementdomes.com W: www.elementdomes.com Eschenbach Structures (UK) Ltd 81 North East Road Southampton, SO19 8AF T: 02380 437 329 F: 02380 437 329 E: info@ eschenbachstructuresuk.co.uk W: www. eschenbachstructuresuk.co.uk

LOSBERGER

Agility Fairs & Events Logistics Jubilee House, 3, The Drive, Brentwood, Essex, CM13 3FR T: 01277 725 651 F: 01277 725 395 E: dflower@agilitylogistics. com W: www.agilityfairsevents.com Chris Eames International Box Lane, Barking, Essex IG11 0SQ T: +44 (0)20 8595 7771 F: +44 (0)20 8595 5967 E: trucks@cei.co.uk W: www.cei.co.uk

UTILITY VEHICLE & GOLF BUGGY HIRE

Losberger 139 High Street, Collingham, Newark, Notts, NG23 7NH T: 01636 893776 F: 01636 893774 E: s.campbell@losberger.com W: www.losberger.com LH Woodhouse & Co. Ltd Wolds Farm, The Fosse, Cotgrave, Nottinghamshire, NG12 3HG T: (0115) 989 9899 E: sales@lhwoodhouse.co.uk W: www.lhwoodhouse.co.uk Meridian Marquees Unit A, Parsons Farm, Farley Hill, Berkshire, RG7 1UY T: 0800 298 5955 E: info@meridianmarquees. com W: www.meridianmarquees. com The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www.thedomecompany. co.uk

TRAFFIC MANAGEMENT Exhibition Traffic Management Perton House, Roslin Road, London, W3 8DH T: 0208 979 0568 F: 0208 267 6630 E: ops@exhibition-traffic. co.uk W: www.exhibition-traffic. co.uk

TRANSPORT / ON-SITE LOGISTICS 24/7 Exhibition Services Unit 3 The Courtyard, Nunhold Business Centre, Dark Lane, Hatton, Warwick, CV35 8XB T: 01926 840140 F: 01926 840340 E: info@24-7exhibitions.com W: www.24-7exhibitions.com

Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@morrisleslie. co.uk W: www.morrisleslie.com

VENUES BMA House Tavistock Square, London, WC1H 9JP Sales Tel: 020 7874 7020 F: 020 7383 6645 W: www.bmahouse.org.uk Five (Farnborough International Venue & Events) Farnborough International Ltd, ShowCentre, ETPS Road, Farnborough, Hampshire, GU14 6FD T: 01252 532800 F: 01252 376015 E: fiveenquires@farnborough. com W: www.farnborough.com/five Kent Showground KEEC, Detling, Maidstone, Kent, ME14 3JF T: 01622 630 975 F: 01622 630 978 E: alison@kentshowground. co.uk W: www.kentshowground. co.uk Norfolk Showground Dereham Road, Norwich, Norfolk, NR5 0TT T: 01603 731 969 E: louise@norfolkshowground. co.uk W: www.norfolkshowground. co.uk Sandown Park T: 01372 464348 F: 01372 470427 E: sandown.events@ thejockeyclub.co.uk W: www.sandown.co.uk Troxy 490 Commercial Road, London, E1 0HX DDI: 020 7791 9851 E: atif@troxy.co.uk W: www.troxy.co.uk

Wembley Arena Arena Square, Engineers Way, London, HA9 0AA T: 020 8782 5500 F: 020 87825501 E: michelle.berry@livenation. co.uk W: www.wembleyarena.co.uk

WASTE MANAGEMENT Grundon Waste Management Ltd Special Events Services, Goulds Grove, Ewelme, Wallingford, Oxon OX10 6PJ T: 08700 604366 E: specialevents@grundon. com W: www.grundon.com M J Church Event Waste Recycling Star Farm, Marshfield, Nr Chippenham, Wiltshire, SN14 8LH T: 01225 891591 E: events@mjchurch.com W: www.event-wastemanagement.com Smiths (Gloucester) Ltd Ema Ashworth T: 0845 450 5227 E: ema.ashworth@smithsgloucester.co.uk W: www.smiths-gloucester. co.uk

WATER & PLUMBING SERVICES Show Site Services Weybridge Business Centre Unit 18, 66 York Road, Weybridge, Surrey, KT13 9DY T: 01932 228416 E: info@showsiteservices. co.uk W: www.showsiteservices. co.uk Water Direct B26 Earls Colne Business Park, Earls Colne, Colchester, Essex, CO6 2NS T: 01787 223345 M: 07717 812676 F: 01787 223354 E: laurahenderson@waterdirect.co.uk W: www.water-direct.co.uk Watermills PO BOX 1176, Woking Surrey, GU22 2BU T: 0845 6031403 E: sales@watermills.net W: www.watermills.net

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